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Sep-2025
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Overview
Market Insights Snapshot
Olli's performance in the Edible category across Canadian provinces shows a mix of stability and subtle movements. In Alberta, Olli maintained a consistent 5th place ranking from June to September 2025, despite a noticeable decline in sales from June to September. This stability in ranking, even amidst fluctuating sales figures, suggests a strong brand presence in the province. Meanwhile, in Ontario, Olli also held steady at 7th place throughout the same period, with sales peaking in August before a slight dip in September. This consistency in ranking, coupled with the ability to achieve a peak in sales, indicates a resilient market position in Ontario.
In British Columbia, Olli experienced a gradual improvement in its ranking from 19th in June to 17th by September, although sales figures fluctuated slightly. This upward movement in ranking, despite not being among the top performers, suggests a positive trend for Olli in this province. The absence of Olli from the top 30 in other provinces or states could either indicate a strategic focus on certain markets or a need for expansion efforts. The brand's performance across these three provinces highlights both its strengths and potential areas for growth, offering insights into its market dynamics and competitive standing.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Olli has consistently maintained its position at rank 7 from June to September 2025. Despite this stable ranking, Olli's sales figures have shown a positive trend, with a notable increase from June's sales of 310,389 to a peak of 355,596 in August, before slightly declining to 333,752 in September. This upward trajectory in sales suggests a growing consumer preference for Olli's products, even as it competes closely with brands like Foray and Chowie Wowie, both of which have consistently ranked 8th and 9th respectively, with lower sales figures in comparison. However, Olli faces significant competition from higher-ranked brands such as Monjour and No Future, which have maintained their positions at 5th and 6th, respectively, with substantially higher sales. This indicates that while Olli is performing well, there is still room for growth and market penetration to challenge the leading brands in Ontario's edible cannabis market.
Notable Products
In September 2025, the top-performing product for Olli was the Stikistix - CBG/THC 3:1 Razzy Pink Lemonade Soft Chew 4-Pack, maintaining its number one rank from previous months despite a decrease in sales to 45,345 units. The Stikistix - CBN/THC 3:1 Sour Berry Dreamy Limeade Soft Chew 4-Pack held steady at the second position, showing consistent performance. The CBD/CBG/CBN/THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew 4-Pack also maintained its third rank, although it experienced a decline in sales figures. The THCV/CBC/THC 1:1:1 Sour Sunny Watermelon Lemonade Soft Chew 4-Pack remained fourth, with sales slightly lower than in August. Lastly, the CBD:CBG:CBN:THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew 4-Pack continued to rank fifth, showing a minor sales increase compared to June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
