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Aug-2024
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Overview
Market Insights Snapshot
Olli's performance in the Edible category exhibits a mix of stability and slight fluctuations across different Canadian provinces. In Alberta, Olli maintained a relatively stable ranking, hovering around the 21st and 22nd positions from May to August 2024. Despite a dip in sales from May to July, the brand saw a recovery in August, indicating a potential rebound. Conversely, in British Columbia, Olli experienced a decline in its rankings, dropping out of the top 30 by July. This decline could be indicative of increased competition or shifting consumer preferences in the province.
In Ontario, Olli demonstrated remarkable consistency, maintaining its 18th position from June to August 2024. This stability is complemented by a notable increase in sales in July, suggesting strong consumer loyalty or effective marketing strategies. However, the brand's absence from the top 30 in British Columbia for July and August might point to regional challenges that Olli needs to address. Overall, while Olli shows promising performance in some provinces, it faces significant hurdles in others, highlighting the importance of regional market strategies.
Competitive Landscape
In the Ontario edible cannabis market, Olli has maintained a consistent rank of 18th place from June to August 2024, following a slight dip from 17th place in May 2024. This stability in rank indicates a steady performance, although it is noteworthy that A-HA! has shown more dynamic movement, climbing from 18th place in May to 15th in July before settling at 17th in August. Meanwhile, Edison Cannabis Co experienced a significant drop from 7th place in May to 19th in August, suggesting a potential decline in consumer preference or market share. Aurora Drift has shown a positive trend, improving its rank from 19th in May to 16th in August, which could pose a competitive threat to Olli if this upward trajectory continues. Lastly, San Rafael '71 has remained at the lower end of the top 20, indicating a more stable but less competitive position compared to Olli. These insights suggest that while Olli has maintained a stable position, it faces varying levels of competition from brands that are either rising or falling in rank, which could impact its market share and sales in the long term.
Notable Products
In August 2024, Olli's top-performing product was Bursts Feelin' Blue Raspberry Soft Chews 2-Pack (10mg), which secured the first rank with sales of 5050 units. This product has consistently performed well, maintaining a top 2 position since May. The Burst Sweet Like Strawberry Melon Soft Chews 2-Pack (10mg) ranked second, experiencing a slight drop from its first position in July. The CBD:THC 2:1 Chocolate Brownie 2-Pack (10mg CBD, 5mg THC) climbed to third place, showing an improvement from its fourth position in July. The Bursts That Tastes Grape Soft Chews 2-Pack (10mg) remained stable, holding the fourth rank for the second consecutive month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
