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Dec-2025
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Overview
Market Insights Snapshot
Olli has demonstrated notable performance in the Edible category across several Canadian provinces. In Alberta, Olli maintained a consistent ranking at the 5th position in both November and December 2025, showing a positive trend with a steady increase in sales, culminating in over 325,000 CAD by the end of the year. Meanwhile, in Ontario, Olli experienced a slight dip in its ranking from 5th to 6th place between September and October, yet the brand managed to recover in terms of sales by December, surpassing its September figures. This resilience in Ontario indicates a strong foothold in the market despite competitive pressures.
In British Columbia, Olli's presence in the top 30 was inconsistent, as it did not rank in October but regained a position in November and improved slightly by December. This fluctuation suggests potential challenges or opportunities for growth in this market. Conversely, in Saskatchewan, Olli made a notable entry into the rankings in December, securing the 7th spot, which could signify emerging popularity or effective market penetration strategies. The absence of rankings in previous months in Saskatchewan implies either a recent market entry or increased competition, making its December appearance noteworthy.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Olli has experienced a slight decline in its rank, moving from 5th place in September 2025 to 6th place by December 2025. This shift is notable as it reflects a broader trend of fluctuating sales figures, with Olli's sales dipping in October and November before rebounding slightly in December. Meanwhile, Shred has maintained a consistent 3rd place rank throughout the same period, indicating a stable market presence with increasing sales. Additionally, Fly North has shown significant upward momentum, climbing from 10th place in September to 5th place by December, driven by a substantial increase in sales. In contrast, No Future experienced a rank fluctuation, peaking at 4th place in October before dropping to 7th in December. These dynamics suggest that while Olli remains a strong contender, it faces stiff competition from brands like Fly North, which are rapidly gaining market share, and Shred, which continues to hold a strong position.
Notable Products
In December 2025, Olli's top-performing product was the Stikistix - CBG/THC 3:1 Razzy Pink Lemonade Soft Chew 4-Pack, maintaining its number one rank for four consecutive months, with sales reaching 45,044. The CBD/CBG/CBN/THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew 4-Pack climbed to second place, improving from third, with notable sales growth. The Stikistix - CBN/THC 3:1 Sour Berry Dreamy Limeade Gummy 4-Pack dropped to third place from its consistent second-place standing in prior months. The Sour Blueberry Blue Dream Rosin Gummies 10-Pack emerged as a strong contender, advancing to fourth place from fifth in November. Lastly, the Sour Blue Raspberry Gummies 10-Pack entered the top five for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
