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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Edible held 100.0% of Olli’s mix in September 2026, with year-over-year sales up 70.49% while month-over-month slipped 2.01%, and the average price rose 75.37% YoY alongside a flat single-category composition. In Ontario Edible ranked 3, pairing the 2.01% MoM dip with a 70.49% YoY rise to indicate price-led expansion rather than breadth-led gains; the thesis is that concentration in one category amplified pricing power but left no buffer against short-term pullbacks.
Being entirely in Edible at rank 3 in Ontario while prices climbed 75.37% YoY and sales rose 70.49% suggests Olli traded mix diversification for premium positioning, with the 2.01% MoM decline indicating sensitivity to near-term elasticity. The implication is that maintaining a top-3 rank with a 100.0% category dependency can sustain share when YoY demand expands, but the gap between 75.37% pricing and 70.49% sales growth implies limited headroom unless Olli adds formats or moderates pricing to stabilize monthly volatility.
Competitive Landscape
Olli sits at rank #3 in ON Edible in September 2026, a 2-position climb from #5 year over year, and a 2-position rise from #5 three months ago; September 2026 also marks a peak rank of #3, while Spinach held steady at #1 year over year and No Future advanced from #6 to #4 as its sales grew 45.6% versus Wyld slipping from #4 to #5 despite 17.8% sales growth. Against this backdrop, Gron / Grön remained fixed at #2 with 4.7% YoY sales growth while Spinach posted 7.3% YoY growth, indicating Olli’s step-up in rank is driven more by share shifts than category expansion, and the trajectory implies Olli is consolidating a top-tier position that now depends on displacing stable incumbents rather than outrunning laggards.
Notable Products
CBD/CBG/CBN/THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew (10mg CBG, 10mg CBN, 10mg THC, 10mg CBD) posted the steepest decline at -16.7% MoM while holding rank 3, whereas Stikistix - CBN/THC 3:1 Sour Berry Dreamy Limeade Gummy 4-Pack (30mg CBN, 10mg THC) rose 13.3% MoM at rank 2, signaling a tilt toward sleep-oriented CBN formats over balanced 1:1:1:1 blends. Stikistix - CBG/THC 3:1 Razzy Pink Lemonade Soft Chew 4-Pack (30mg CBG, 10mg THC) slipped -3.8% MoM yet remained rank 1 with approximately $134,842, indicating price-insulated demand even as momentum cooled. Six of the top ten are Edible chew or gummy SKUs concentrated under the Stikistix family, and two mid-pack entries fell -13.1% and -10.3% MoM from ranks 6 and 7, pointing to mix consolidation around fewer hero formats. The pattern implies Olli is migrating share toward targeted function SKUs (CBN and CBG-led) while deprioritizing broad-spectrum blends, tightening the top ranks around fewer, clearly positioned chews.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
