.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Olli has shown a notable upward trajectory in the Edible category across several Canadian provinces. In Alberta, the brand has consistently climbed the ranks from 10th place in January 2025 to 6th place by April 2025. This steady rise is mirrored by a significant increase in sales, which more than doubled over the same period. In British Columbia, Olli's performance is also on the rise, moving from 20th to 17th place in the rankings over the four months. While the sales figures in British Columbia are lower compared to Alberta, the brand's upward movement in the rankings suggests a growing consumer base and increased market penetration.
In Ontario, Olli maintained a strong position within the top 15, ranking 13th in January and slightly improving to 11th by April. Although the brand did not break into the top 10, the consistent ranking indicates a stable presence in the market. This stability is reflected in the sales figures, which remained relatively steady with a slight increase towards the end of the period. The absence of Olli from the top 30 in other states or categories may indicate areas for potential growth or the need for strategic adjustments to capture a broader audience.
Competitive Landscape
In the Alberta edible market, Olli has demonstrated a notable upward trajectory in brand ranking and sales over the first four months of 2025. Starting from a rank of 10th in January, Olli has steadily climbed to 6th place by April, showcasing a consistent improvement in its market position. This positive trend is accompanied by a significant increase in sales, suggesting effective market strategies and consumer appeal. In contrast, competitors like Chowie Wowie and Leisure Club have shown relatively stable rankings, with Chowie Wowie slightly dropping from 6th to 7th place, while Leisure Club remained at 9th. Meanwhile, Monjour and No Future have maintained their positions at 5th and 4th respectively, indicating a stable but competitive environment. This dynamic highlights Olli's growing influence and potential to further disrupt the edible market in Alberta.
Notable Products
In April 2025, Olli's top-performing product was the Stikistix CBG/THC 3:1 Razzy Pink Lemonade Soft Chew 4-Pack, maintaining its number one rank for the fourth consecutive month with impressive sales of 34,790 units. Following closely, the CBD/CBG/CBN/THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew 4-Pack secured the second position consistently since January, showcasing a steady increase in sales. The Stikistix CBN/THC 3:1 Berry Dreamy Limeade Soft Chew 4-Pack held onto the third rank, reflecting a notable rise in consumer demand. The CBD:THC 2:1 Chocolate Brownie 2-Pack remained at rank four, doubling its sales figures from the previous month. Finally, the CBD:THC 1:1 Sugar Free Raspberry Acai Soft Chews 4-Pack, which appeared in the rankings in March, retained its fifth position, indicating a growing interest in sugar-free options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
