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Nov-2025
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Overview
Market Insights Snapshot
Olli's performance in the edible category shows a consistent presence across several Canadian provinces, with notable movements in rankings. In Alberta, Olli maintained a steady position, holding the 6th rank from August to October 2025, before climbing to the 5th rank in November. This upward movement suggests a strengthening market presence, likely driven by a significant increase in sales from October to November. Meanwhile, in British Columbia, Olli's performance was less stable, fluctuating between the 17th and 19th ranks. This inconsistency indicates potential challenges in maintaining a stronghold in this region, as they were not able to break into the top 15 brands during this period.
In Ontario, Olli demonstrated a robust performance, consistently ranking within the top 10 and peaking at the 5th position in September 2025. Despite a slight drop to the 6th rank in October and November, Olli's sales figures remained impressive, showcasing their strong consumer base in this province. The consistency in Ontario contrasts with their volatile performance in British Columbia, highlighting regional differences in brand reception. The data suggests that while Olli maintains a solid footing in provinces like Alberta and Ontario, there are opportunities for growth and stabilization in regions where their rankings are less secure.
Competitive Landscape
In the Ontario edible cannabis market, Olli has experienced a dynamic competitive landscape from August to November 2025. Olli's rank improved from 7th in August to 5th in September, but it slipped back to 6th place in both October and November. This fluctuation in rank is indicative of a highly competitive environment. Notably, Shred consistently held a strong position at 3rd place from September to November, showcasing its robust market presence. Meanwhile, No Future demonstrated volatility, peaking at 4th place in October before dropping to 5th in November. Olli's sales showed a downward trend from September to November, contrasting with the upward trajectory of Fly North, which climbed from 15th in August to 7th in November, reflecting a significant increase in market share. These insights suggest that while Olli remains a key player, it faces pressure from both established and emerging competitors, necessitating strategic adjustments to maintain and enhance its market position.
Notable Products
In November 2025, Olli's top-performing product was the Stikistix - CBG/THC 3:1 Razzy Pink Lemonade Soft Chew 4-Pack, maintaining its number one rank for the fourth consecutive month with sales of 41,228 units. The CBD/CBG/CBN/THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew moved up to the second rank, showing an improvement from its consistent third place in the previous months. The Stikistix - CBN/THC 3:1 Sour Berry Dreamy Limeade Gummy slipped to third, having held the second spot since August 2025. The THCV/CBC/THC 1:1:1 Sour Sunny Watermelon Lemonade Soft Chew remained stable in fourth place, although its sales figures have declined over the months. Lastly, the CBD:CBG:CBN:THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew continues to hold the fifth position, with sales slightly decreasing in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
