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Aug-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Olli has shown a consistent performance in the Edible category across several provinces. In Alberta, Olli has maintained a strong presence, consistently ranking 5th from May to August 2025. This stability indicates a solid foothold in the Alberta market, although a slight dip in sales was observed in August. Meanwhile, in British Columbia, Olli's performance has been steady, maintaining its position at 18th for three consecutive months. This suggests that while Olli is present in the BC market, there is room for growth and improvement in visibility and market penetration.
In Ontario, Olli has demonstrated upward momentum, moving from the 9th position in May to the 8th position in August 2025. This upward trend is accompanied by an increase in sales, indicating a growing consumer base and possibly effective marketing strategies or product offerings that resonate well with Ontario consumers. However, it is noteworthy that Olli did not appear in the top 30 brands in any other state or province, which could point to missed opportunities or areas where the brand has yet to establish a significant presence. This data highlights both Olli's strengths in certain markets and potential areas for strategic expansion.
Competitive Landscape
In the Ontario edible market, Olli has shown a promising upward trajectory in its rankings over the past few months. Starting at a consistent 9th place from May to July 2025, Olli improved its position to 8th in August 2025, indicating a positive shift in consumer preference and brand strength. This rise in rank is accompanied by a notable increase in sales, from 256,463 in May to 311,310 in August, reflecting a robust growth trend. In comparison, Foray maintained a steady 7th place throughout this period, with sales peaking at 333,160 in August, slightly ahead of Olli. Meanwhile, Chowie Wowie saw a slight decline, dropping from 8th to 9th place, which may have contributed to Olli's rise. The consistent performance of Bhang at 10th place suggests a stable but less competitive position compared to Olli's dynamic growth. Overall, Olli's recent performance highlights its potential to climb higher in the rankings, driven by its increasing sales momentum in the Ontario market.
Notable Products
In August 2025, Olli's top-performing product was Stikistix - CBG/THC 3:1 Razzy Pink Lemonade Soft Chew, maintaining its first-place rank from previous months, with sales reaching 57,388 units. The Stikistix - CBN/THC 3:1 Sour Berry Dreamy Limeade Soft Chew 4-Pack held steady in the second position, showing a consistent upward trajectory in sales. The CBD/CBG/CBN/THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew remained in third place, although its sales volume slightly decreased compared to July. The THCV/CBC/THC 1:1:1 Sour Sunny Watermelon Lemonade Soft Chew 4-Pack retained its fourth rank with a notable increase in sales earlier in the summer. Finally, the CBD:THC 2:1 Chocolate Brownie 2-Pack continued to hold the fifth position, showing a modest recovery in sales from July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
