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Jun-2024
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Overview
Market Insights Snapshot
Olli has demonstrated a consistent presence in the Edible category across multiple Canadian provinces, showing notable strengths and areas for improvement. In Alberta, Olli maintained a steady rank of 26th in March and April 2024, before climbing to 21st in May and June 2024. This upward movement indicates a growing acceptance and popularity of Olli's products in the province. However, it is worth noting that they were not in the top 30 brands in Alberta prior to March 2024, which could be seen as a challenge they have successfully overcome. The sales figures in Alberta also reflect this positive trend, with a notable increase from March to May 2024, followed by a slight dip in June 2024.
In British Columbia, Olli has shown a more stable performance, consistently ranking within the top 30 brands. Starting at 23rd in March 2024, Olli improved to 21st in April and 20th in May, before dropping slightly to 22nd in June 2024. This indicates a relatively stable market position with minor fluctuations. Meanwhile, in Ontario, Olli has maintained a solid 18th rank from March to June 2024, reflecting a strong and steady market presence. The sales data for Ontario shows significant volume, with a peak in May 2024, which suggests robust consumer demand and consistent performance in the province.
Competitive Landscape
In the Ontario edible cannabis market, Olli has consistently held the 18th rank from March to June 2024. Despite maintaining its position, Olli's sales have shown fluctuations, peaking in May with a notable increase but slightly declining in June. In comparison, 1964 Supply Co has consistently ranked higher, holding the 16th position, and has demonstrated a steady increase in sales over the same period. Meanwhile, A-HA! has seen a slight drop in rank from 15th to 17th but still outperforms Olli in sales. Aurora Drift and Glenn's have both experienced rank declines, with Glenn's even falling out of the top 20 in April and May, indicating potential market volatility. These insights suggest that while Olli maintains a stable rank, there is significant competition from brands like 1964 Supply Co and A-HA!, which could impact Olli's market share and sales growth if not addressed strategically.
Notable Products
In June 2024, the top-performing product from Olli was Bursts- Feelin' Blue Raspberry Soft Chews 2-Pack (10mg), which climbed to the number one spot with sales reaching 4468 units. The CBD:THC 2:1 Chocolate Brownie 2-Pack (10mg CBD, 5mg THC) held steady in the second position, although its sales slightly decreased to 3983 units. Burst- Sweet Like Strawberry Melon Soft Chews 2-Pack (10mg) dropped to the third rank after being the top seller in May 2024. Bursts- That Tastes Grape Soft Chews 2-Pack (10mg) consistently maintained its fourth position over the last three months. Finally, the CBD:THC 1:1 Sugar Free Raspberry Acai Soft Chews 4-Pack (10mg CBD, 10mg THC) remained in the fifth spot, showing a decline in sales compared to previous months.
Top Selling Cannabis Brands
