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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Olli’s mix is fully concentrated in Edible, with Edible holding 100.0% share and posting 109.9% year-over-year growth alongside a 1.9% month-over-month lift; within Ontario Edible, Olli sits at rank 4. The average price rose 76.5% year over year to $8.99 while sales expanded 109.9%, indicating unit volumes grew faster than the 1.9% month-over-month uptick in sales, and rank 4 paired with 100.0% category reliance implies a scale-built foothold that is sensitive to pricing dynamics.
The pattern implies Olli’s positioning is volume-accretive despite a 76.5% price increase and a modest 1.9% month-over-month sales change, which together suggest price elasticity is currently favorable at rank 4. With 100.0% of revenue in Edible and 109.9% year-over-year sales growth concentrated in one category, the brand’s differentiation appears anchored in price-pack architecture near $8.99, making future expansion dependent on sustaining unit velocity as price shifts and on defending Ontario Edible rank placement amid potential mix risk.
Competitive Landscape
Olli is ranked #4 in ON Edible in October 2026, improving 2 positions year over year from #6 while slipping 1 position from a peak of #3 in September 2026; meanwhile, No Future rose from #4 to #3 and posted a 40.6% YoY sales increase, and Spinach held #1 with a 15.3% YoY gain as Wyld stayed at #5 with 45.6% YoY growth. The combination of Olli's 2-rank YoY climb but 1-rank quarter-over-quarter dip implies a mid-pack squeeze: competitors with faster YoY growth rates and upward rank moves are pressuring Olli to defend share even as its long-run trajectory trends upward.
Notable Products
Olli’s lineup in October 2026 is concentrated, with the top 10 items capturing 76.1% of sales while 44 products sold overall. Sales center on edibles in chewy formats, as Caramels, Chews and Taffy account for 59.6% and Gummies add 38.8%, so most of its sales ride on these two formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
