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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Olli operated as a single-category brand with Edible accounting for 100.0% of sales, while the Edible segment posted a year-over-year change of 110.0% and a month-over-month decline of 12.1%. Average price rose 100.9% year over year alongside a 12.1% month-over-month volume contraction implied by the sales dip, and Olli held a rank of 3 in Edible within Alberta. The pattern implies Olli’s growth is concentrated in Edible with price-led gains year over year but a recent pullback month over month that could reflect elasticity or intra-category substitution pressure.
The combination of 110.0% year-over-year sales growth against a 12.1% month-over-month slide, alongside a 100.9% year-over-year rise in average price, suggests Olli’s positioning leans on premiumization within Edible while shorter-term demand is sensitive to recent pricing and promotional cadence. With Edible at 100.0% mix and a category rank of 3 in Alberta, the brand’s near-term priority is sustaining rank through targeted price-pack architecture and mix within Edible, as the data imply that maintaining share will depend more on stabilizing month-over-month sell-through than on further price increases.
Competitive Landscape
Olli is #4 in ON Edible in May 2026, improving 3 ranks year over year from #7, and rising 2 spots since February 2026 when it was #6; this new peak at #4 in May 2026 coincides with Wyld holding #3 both year over year and currently while Spinach stayed at #1 with a 15.4% YoY sales gain. Against faster movers, Fly North advanced from #16 to #5 alongside a 573.6% YoY sales surge, whereas Gron / Grön remained #2 with a 2.2% YoY lift; this pattern implies Olli’s upward rank trajectory is driven by steady relative gains but future share defense will require outpacing mid-pack climbers that are converting triple-digit growth into rank jumps.
Notable Products
The steepest decline in May 2026 came from Sour Blueberry Blue Dream Rosin Gummies 10-Pack (100mg), down 29.9% MoM and sitting at rank 9, while category leader Stikistix - CBG/THC 3:1 Razzy Pink Lemonade Soft Chew 4-Pack (30mg CBG, 10mg THC) slipped 9.8% at rank 1. Stikistix - Very Berry Gummies 15-Pack (150mg) fell 23.7% at rank 4 and StikiStix - Lemonade Splash Gummies 15-Pack (150mg) dropped 23.1% at rank 5, indicating large-pack gummies retrenched even as Stikistix - Grandaddy Blackberry Live Rosin Chews 10-Pack (100mg) rose 7.8% at rank 8. With all top-10 SKUs in Edible and a concentration of multi-cannabinoid and gummy formats, the mix implies Olli is leaning into flavor-led, ratio-based gummies while pruning or discounting underperforming large-pack variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
