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Oct-2025
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Overview
Market Insights Snapshot
In the Canadian market, Olli's performance in the Edible category has shown varied results across different provinces. In Alberta, Olli maintained a stable position, consistently ranking at 6th from August to October 2025, despite a slight decrease in sales from July to September, followed by a rebound in October. This consistency in ranking suggests a strong brand presence in the province. Meanwhile, in British Columbia, Olli's rank fluctuated slightly, peaking at 17th in September before dropping back to 19th in October, with sales showing a notable dip in the same month, indicating potential challenges in maintaining consumer interest or competition from other brands.
On the other hand, Olli's performance in Ontario highlights a more positive trend, with the brand climbing to 5th place in September before settling at 6th in October. This upward movement is complemented by a significant increase in sales during August and September, suggesting a growing consumer base or successful marketing strategies. The absence of Olli in the top 30 rankings in any other states or categories could indicate areas for potential growth or highlight regions where competition is particularly fierce. These insights suggest that while Olli holds a strong position in certain provinces, there are opportunities for expansion and increased market penetration in others.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Olli has shown a dynamic shift in its ranking and sales performance from July to October 2025. Olli's rank improved from 7th in July and August to 5th in September, before slightly dropping to 6th in October. This fluctuation indicates a competitive environment where Olli is gaining traction, particularly in September when it surpassed Monjour, which consistently held the 6th position except in September. Despite this, Olli remains behind Shred, which consistently ranks 3rd, and No Future, which saw a notable rise to 4th in October. Olli's sales peaked in September, reflecting a strong market presence, but slightly declined in October, suggesting potential challenges in maintaining momentum against competitors like Fly North, which showed a significant upward trend from 14th to 8th place over the same period. These insights highlight the importance for Olli to strategize effectively to capitalize on its growth potential and address the competitive pressures in the Ontario edible market.
Notable Products
In October 2025, the top-performing product from Olli was the Stikistix - CBG/THC 3:1 Razzy Pink Lemonade Soft Chew 4-Pack, maintaining its leading position for the fourth consecutive month with sales of 37,790. The Stikistix - CBN/THC 3:1 Sour Berry Dreamy Limeade Gummy 4-Pack also held steady at the second position, showing consistent performance across the months. The CBD/CBG/CBN/THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew 4-Pack remained third, while the THCV/CBC/THC 1:1:1 Sour Sunny Watermelon Lemonade Soft Chew 4-Pack continued in fourth place. The CBD:CBG:CBN:THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew 4-Pack stayed at fifth, showing a slight increase in sales from September. While the rankings have remained stable since July, there is a noticeable decrease in sales figures across the board, indicating a potential seasonal or market-driven trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
