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Mar-2025
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Overview
Market Insights Snapshot
Olli has demonstrated notable upward momentum in the edible category across several Canadian provinces. In Alberta, Olli's rank improved significantly from 18th in December 2024 to 7th by March 2025, showcasing a consistent rise in consumer preference. This ascent is further supported by a substantial increase in sales, which more than tripled during this period. Meanwhile, in Ontario, Olli has maintained a steady climb, moving from 14th to 11th place over the same timeframe. This suggests a strong foothold in the market, even as sales figures show some fluctuations. On the other hand, British Columbia has presented a more stable but less dynamic picture, with Olli remaining around the 19th rank before slightly improving to 17th in March 2025.
The performance of Olli in these provinces highlights both challenges and opportunities. In Alberta, the brand's rapid rise in rankings reflects a successful strategy in capturing market share, possibly attributed to product offerings or marketing initiatives that resonate well with consumers. Conversely, the static ranking in British Columbia suggests that there might be room for strategic adjustments to enhance visibility and consumer engagement. Ontario presents a mixed picture, where Olli's steady climb in rankings indicates a solid presence, yet the fluctuating sales figures could imply changing consumer preferences or competitive pressures. These insights provide a glimpse into Olli's market dynamics, offering a foundation for deeper exploration into their strategic maneuvers across these regions.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Alberta, Olli has demonstrated a remarkable upward trajectory from December 2024 to March 2025. Initially ranked 18th in December, Olli has ascended to the 7th position by March, indicating a significant improvement in market presence and consumer preference. This rise is particularly notable when compared to competitors such as Wildflower, which maintained a relatively stable position around the 11th and 12th ranks, and Leisure Club, which saw a slight decline from 8th to 9th. Meanwhile, Chowie Wowie and Monjour have consistently held higher ranks, with Chowie Wowie maintaining the 6th position and Monjour consistently at 5th. Despite these competitors having higher sales figures, Olli's rapid climb in rankings suggests a growing consumer base and effective market strategies that could potentially disrupt the current standings if the trend continues.
Notable Products
In March 2025, Olli's top-performing product was the Stikistix - CBG/THC 3:1 Razzy Pink Lemonade Soft Chew 4-Pack, maintaining its number one rank from the previous two months with a notable sales figure of 28,612. The CBD/CBG/CBN/THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew 4-Pack held its position as the second best-selling product, consistent with its rank in February. The Stikistix - CBN/THC 3:1 Berry Dreamy Limeade Soft Chew 4-Pack remained in third place, reflecting stable sales performance over the last three months. The CBD:THC 2:1 Chocolate Brownie 2-Pack continued to rank fourth, maintaining its position since December 2024. Newly introduced to the rankings, the CBD:THC 1:1 Sugar Free Raspberry Acai Soft Chews 4-Pack debuted in fifth place this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
