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Jul-2025
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Overview
Market Insights Snapshot
Olli has shown a consistent performance in the Alberta market, maintaining its position as the fifth-ranked brand in the Edible category from May to July 2025. This steady ranking is indicative of a strong foothold in the province, backed by a noticeable increase in sales from April to July. In Ontario, Olli also held a stable position, consistently ranking ninth in the Edible category over the same period. This suggests a solid consumer base and effective market strategy in Ontario, as the brand has managed to sustain its ranking while experiencing a gradual increase in sales figures.
Conversely, Olli's performance in British Columbia presents a different narrative. The brand experienced fluctuations, ranking 17th in April and dropping to 19th in June before slightly improving to 18th in July. This movement indicates potential challenges in maintaining a competitive edge in British Columbia's Edible market. The dip in sales during June might have contributed to this ranking volatility, signaling possible market dynamics that Olli needs to address. While the brand's presence in the top 30 is commendable, the inconsistency in rankings could suggest opportunities for strategic adjustments to enhance its market position.
Competitive Landscape
In the Alberta edible cannabis market, Olli has shown a consistent upward trajectory in its rankings and sales over the recent months. Starting from April 2025, Olli improved its rank from 6th to 5th by May and maintained this position through July, indicating a stable and growing presence in the market. This improvement in rank is supported by a notable increase in sales, with July figures reaching 307,046, reflecting a positive growth trend. In comparison, Monjour, which was ranked 5th in April, dropped to 6th in May and remained there, suggesting that Olli's rise may have been at the expense of Monjour's market share. Meanwhile, Gron / Grön and No Future have consistently held higher ranks, with Gron / Grön maintaining the 3rd position and No Future the 4th, both showing robust sales figures that are significantly higher than Olli's. Despite this, Olli's steady climb and sales growth indicate a strengthening brand presence, potentially positioning it to challenge higher-ranked competitors in the future.
Notable Products
In July 2025, the top-performing product from Olli was the Stikistix - CBG/THC 3:1 Razzy Pink Lemonade Soft Chew, maintaining its first-place position with a notable sales figure of 59,011. The Stikistix - CBN/THC 3:1 Berry Dreamy Limeade Soft Chew rose to the second position, improving from its consistent third-place ranking in previous months. The CBD/CBG/CBN/THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew dropped to third place after holding the second spot for three consecutive months. The THCV/CBC/THC 1:1:1 Sour Sunny Watermelon Lemonade Soft Chew remained in fourth place, showing a steady increase in sales since May. Lastly, the CBD:THC 2:1 Chocolate Brownie 2-Pack held its fifth rank, experiencing a slight decline in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
