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Feb-2026
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Overview
Market Insights Snapshot
Olli has shown a dynamic performance across various Canadian provinces, particularly in the Edible category. In Alberta, Olli maintained a strong presence, although there was a slight decline from rank 4 in December 2025 to rank 6 in February 2026. This downward movement may suggest increasing competition or a shift in consumer preferences. In contrast, British Columbia saw Olli improve its position from rank 15 in November 2025 to rank 11 by February 2026, indicating a positive reception or strategic market penetration. This upward trend in British Columbia is particularly noteworthy given the relatively lower sales volume compared to other provinces.
In Ontario, Olli has consistently held a top-tier position, fluctuating between ranks 5 and 6 over the observed months, which suggests a stable consumer base and effective market strategies. However, the absence of Olli from the top 30 in Saskatchewan after December 2025 could be a cause for concern, indicating either a lack of market penetration or strong competition. This highlights the variability in Olli's market performance across different regions, emphasizing the need for tailored approaches to maintain and improve its standings in each province.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Olli has shown a consistent performance, maintaining its rank within the top 6 brands over the past few months. Despite facing stiff competition from brands like Gron / Grön, which consistently holds the second rank, and Shred, which has maintained a steady third or fourth position, Olli has managed to improve its rank from 6th in November 2025 to 5th in December 2025 and February 2026. This improvement in rank is indicative of Olli's strategic efforts to capture market share, even though its sales figures are notably lower than those of Gron / Grön. Interestingly, Olli's sales figures have shown resilience, especially in comparison to No Future, which has experienced a decline in both rank and sales, dropping to 7th place by February 2026. Meanwhile, Fly North has been a close competitor, occasionally surpassing Olli in rank, but Olli's ability to reclaim the 5th position by February 2026 highlights its competitive edge in this dynamic market.
Notable Products
In February 2026, Olli's top-performing product was the Stikistix - CBG/THC 3:1 Razzy Pink Lemonade Soft Chew 4-Pack (30mg CBG, 10mg THC), maintaining its first-place rank for four consecutive months, with sales reaching 32,993 units. The CBD/CBG/CBN/THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew held steady in the second position, while the Stikistix - CBN/THC 3:1 Sour Berry Dreamy Limeade Gummy 4-Pack remained in third place. Notably, the StikiStix - Sour Mango Haze Live Rosin Soft Chews 10-Pack improved its rank from fifth to fourth. The Stikistix - Grandaddy Blackberry Chews 10-Pack entered the rankings in February, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
