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Aug-2025
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Overview
Market Insights Snapshot
SURPER TOAST has demonstrated varied performance across different provinces and product categories over recent months. In Alberta, their Flower category has shown a consistent presence within the top 20, maintaining ranks between 14 and 17, indicating a stable demand. However, their performance in the Pre-Roll category in Alberta has been less robust, with rankings hovering outside the top 30, suggesting potential challenges in this segment. Meanwhile, in British Columbia, SUPER TOAST's Flower category saw a notable improvement, jumping from a rank of 56 in July to 42 in August, reflecting a positive trend in consumer preference or strategic marketing efforts.
In Ontario, SUPER TOAST has maintained a strong position in the Flower category, consistently ranking within the top 10. This steady performance is underscored by a significant sales figure of over $2.4 million in August, highlighting Ontario as a key market for their Flower products. The Pre-Roll category in Ontario, while not as dominant, showed improvement, moving from a rank of 59 in May to 49 in August, suggesting potential growth opportunities. Interestingly, their Vapor Pens category had a brief appearance in the rankings, being absent in June and July but reappearing at rank 54 in August, which could indicate a fluctuating market presence or supply chain dynamics in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has experienced notable fluctuations in its ranking over the months from May to August 2025. Starting in May at rank 7, SUPER TOAST improved to rank 6 in June, only to drop to rank 9 in July, before climbing slightly to rank 8 in August. This indicates a dynamic competitive environment where SUPER TOAST is vying for position amidst strong contenders. Notably, The Original Fraser Valley Weed Co. consistently outperformed SUPER TOAST, maintaining a stable position at rank 6 in July and August, suggesting a robust upward sales trajectory. Meanwhile, Redecan showed steady improvement, moving from rank 10 in May to rank 7 by August, indicating a competitive edge in sales growth. On the other hand, Good Supply and Pepe displayed more volatility, with Good Supply dropping from rank 6 in May to rank 9 in August, and Pepe consistently holding the 10th position. These shifts highlight the competitive pressures SUPER TOAST faces, emphasizing the need for strategic adjustments to enhance its market position and sales performance.
Notable Products
In August 2025, SUPER TOAST's top-performing product was Sgt. Pineapple Milled (7g) in the Flower category, maintaining its first-place rank from previous months with a notable sales figure of 21,297 units. Following closely, Sgt. Pineapple (7g) also in the Flower category, held steady in the second position, consistent with its ranking in July. Pop n' Pour Strawnana (3.5g) remained in third place, showing stable performance across the months. Pop n' Pour Blue Raspberry Milled (3.5g) improved its rank to fourth, up from fifth in July, indicating a positive sales trend. Meanwhile, Hoagies Pre-Roll 2-Pack (2g) experienced a slight drop to fifth place, down from fourth in the previous months, suggesting a decrease in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
