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Apr-2026
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Overview
Market Insights Snapshot
SURPER TOAST has shown varied performance across different provinces and product categories in Canada. In Alberta, the brand's presence in the Flower category saw a decline from being ranked 25th in January 2026 to falling out of the top 30 by February and remaining there through April. This suggests a loss of traction in this category, even as sales figures remained relatively stable. Conversely, in the Pre-Roll category in Alberta, SUPER TOAST improved its position significantly from 51st in January to 32nd by April, indicating a strong upward trend. In the Vapor Pens category, while there was a slight drop from 7th to 11th place from January to April, the brand managed to maintain a strong presence in the top ranks.
Moving to Ontario, SUPER TOAST has maintained a consistent performance in the Flower category, holding steady at the 8th position from February through April, despite a slight dip in sales in February. In the Pre-Roll category, the brand improved from 47th in January to 37th by April, reflecting a positive trend in consumer preference. However, in British Columbia, the brand's performance in the Vapor Pens category started off outside the top 30 in January but managed to enter the ranks by February, reaching 27th place by April, showcasing a gradual but promising improvement. Meanwhile, in Saskatchewan, the Flower category saw a brief appearance in the 18th position in February, but it did not sustain this rank in the following months, indicating challenges in maintaining market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has maintained a consistent presence, ranking 8th from February to April 2026, after starting the year in 7th place. This stability in rank suggests a solid market position, although it faces stiff competition from brands like 3Saints, which consistently held the 7th spot, and Pure Sunfarms, which maintained a strong 6th place throughout the same period. Notably, FIGR showed significant improvement, climbing from 16th to 9th, potentially posing a future threat to SUPER TOAST's market share. Despite these challenges, SUPER TOAST's sales figures indicate a resilient performance, with a slight dip in February but a recovery by April, suggesting effective strategies in customer retention and product appeal. As the market dynamics continue to evolve, SUPER TOAST's ability to adapt and innovate will be crucial in maintaining or improving its competitive standing.
Notable Products
In April 2026, Hoagies Pre-Roll 2-Pack (2g) emerged as the top-performing product for SUPER TOAST, climbing from fourth place in March to secure the number one spot, with sales reaching 21,494 units. Sgt. Pineapple Milled (7g) maintained strong performance, holding the second position, consistent with its January ranking, indicating stable demand. Watermelon Felon Liquid Diamond Cartridge (1g) experienced a slight dip, moving from second to third place compared to the previous month. Pop n' Pour Strawnana (3.5g) improved its standing, rising to fourth place from fifth in March, while Pop n' Pour Blue Raspberry Milled (3.5g) saw a decline, dropping to fifth place after being third in March. Overall, the product rankings indicate a dynamic market with shifts in consumer preferences across different product categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
