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Feb-2026
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Overview
Market Insights Snapshot
SUPER TOAST has exhibited varied performance across different categories and provinces. In Alberta, its Flower category saw a decline, dropping from 23rd in November 2025 to 31st by February 2026, indicating challenges in maintaining a top position. However, its Vapor Pens category showed strength, staying within the top 10 for most months, although it slipped to 12th in February 2026. Meanwhile, in British Columbia, SUPER TOAST's Pre-Roll category improved its ranking from 51st to 46th from November 2025 to February 2026, but its Vapor Pens only entered the top 30 by February 2026, suggesting potential for growth but also highlighting previous months of underperformance.
In Ontario, SUPER TOAST's Flower category has been consistently strong, maintaining a top 10 spot, though it remained stable at 8th place from December 2025 to February 2026. The Pre-Roll category showed positive momentum, climbing from 66th in November 2025 to 49th by February 2026, reflecting increased consumer interest. In Saskatchewan, the Flower category made its debut in the rankings at 18th in February 2026, while Vapor Pens were ranked 17th in November 2025 but did not maintain a top 30 position thereafter, indicating a need for strategic adjustments to regain traction in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has maintained a relatively stable position, ranking 7th in both November and December 2025, before slightly dropping to 8th in January and February 2026. This slight decline in rank coincides with a downward trend in sales, which could be a point of concern for SUPER TOAST as competitors like 3Saints and Pepe have shown more consistent performance, with 3Saints holding steady at 7th place and Pepe improving from 12th to 9th over the same period. Meanwhile, Tenzo has demonstrated a positive trajectory, climbing from 15th to 10th, suggesting increased competitiveness in the market. SUPER TOAST's challenge will be to address these competitive pressures and reverse its sales decline to regain a stronger foothold in this dynamic market.
Notable Products
In February 2026, the top-performing product for SUPER TOAST was Pop n' Pour Blue Raspberry Milled (3.5g) in the Flower category, climbing from the fourth position in January to first place, with sales of 12,119 units. Pop n' Pour Strawnana (3.5g), also in the Flower category, maintained a strong performance, securing the second position after consistently ranking third in the previous months. Sgt. Pineapple Milled (7g) experienced a drop from its consistent first-place ranking to third, indicating a notable change in consumer preference. Watermelon Felon Liquid Diamond Cartridge (1g) in the Vapor Pens category improved its position slightly, moving from fifth in January to fourth in February. Sgt. Pineapple (7g) saw a decline, moving from second in previous months to fifth in February, reflecting a shift in purchasing trends within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
