Market Insights Snapshot
In the Alberta market, SUPER TOAST has shown an impressive upward trend in the Flower category. The brand climbed from rank 68 in August 2023 to rank 49 by October 2023, indicating a significant increase in popularity among consumers. However, in the Pre-Roll category, the brand's performance was not as strong. Although it improved from rank 90 in July to 85 in August, the lack of a ranking number for September and October suggests that SUPER TOAST didn't make it to the top 20 brands in those months, which might be a point of concern.
On the other hand, SUPER TOAST's performance in the Ontario market has been quite remarkable, especially in the Flower category. The brand skyrocketed from rank 70 in July 2023 to rank 11 in October 2023. This impressive leap signifies a substantial growth in sales and consumer preference. In the Pre-Roll category, the brand did experience a positive shift, moving from rank 99 in August to 62 in October. However, the missing ranking for July suggests that the brand wasn't among the top 20 in that month, indicating room for improvement.
In the Flower category within Ontario, SUPER TOAST has shown a remarkable upward trajectory in both rank and sales from August to October 2023. Despite not ranking in the top 20 in July, the brand catapulted to the 11th position by October. This rise is even more impressive when considering the competition. Redecan, consistently in the top 10, showed a slight decrease in sales over the same period. Highly Dutch and Tribal also experienced a drop in sales, while maintaining a relatively stable rank. Versus, ranked closely to SUPER TOAST, had a slight decrease in sales but remained stable in rank. The significant growth of SUPER TOAST, in contrast to the performance of these competitors, suggests a strong market reception and potential for further growth.
In October 2023, the top-performing product for SUPER TOAST was the Hoagies Pre-Roll 2-Pack (2g), maintaining its number one rank from previous months with an impressive sales figure of 20,039 units. Following closely was the Triple Berry Supreme Milled (7g) which also held its second place rank consistently. The third spot was occupied by Citrus Abduction Milled (7g), which had climbed up the ladder from its previous unranked position in July to a steady third place from August onwards. Sgt. Pineapple (7g) and Sgt. Pineapple Milled (7g) rounded up the top five, interchanging their ranks between fourth and fifth over the months. This analysis indicates a strong and consistent performance by the Pre-Roll and Flower categories in SUPER TOAST's product lineup.