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Jun-2024
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Overview
Market Insights Snapshot
SUPER TOAST has shown notable performance across various categories and states, with significant movements in their rankings. In Alberta, the brand has made substantial strides in the Flower category, moving from 18th place in March to 12th place by June 2024. This upward trend is accompanied by a consistent increase in sales, culminating in a notable rise from $333,609 in March to $500,558 in June. Conversely, their performance in the Pre-Roll category in Alberta, while showing improvement, has been inconsistent, with rankings fluctuating and only breaking into the top 30 in June. This indicates a mixed reception in the Pre-Roll market within the province.
In Ontario, SUPER TOAST has maintained a strong presence in the Flower category, consistently ranking in the top 10 and improving from 8th place in March to an impressive 5th place by June 2024. This steady climb is indicative of robust market acceptance and growing consumer preference. However, the brand's performance in the Pre-Roll category in Ontario has been less impressive, failing to secure a spot in the top 30 for several months. This disparity between categories suggests that while SUPER TOAST has a solid foothold in the Flower segment, there is significant room for growth and improvement in the Pre-Roll market within Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has shown notable improvements in rank and sales over the past few months. Starting at 8th place in March 2024, SUPER TOAST climbed to 5th place by June 2024, indicating a positive trajectory in market positioning. This upward movement is significant, especially when compared to competitors like Good Supply, which maintained a steady but lower rank of 6th and 7th place, and The Original Fraser Valley Weed Co., which saw a decline from 3rd to 6th place during the same period. Meanwhile, Pure Sunfarms and Pure Laine held higher ranks consistently, but SUPER TOAST's sales growth outpaced some of these competitors, suggesting a strong consumer response and effective marketing strategies. This trend positions SUPER TOAST as a rising contender in the Ontario Flower market, making it a brand to watch for further growth and competitive shifts.
Notable Products
In June 2024, the top-performing product for SUPER TOAST was Hoagies Pre-Roll 2-Pack (2g), maintaining its number one rank for the fourth consecutive month with sales of $54,751. Sgt. Pineapple Milled (7g) rose to the second position from fourth in May, showing a significant increase in popularity. Sgt. Pineapple (7g) held the third spot, climbing up from its fifth position in April. Citrus Abduction Milled (7g) ranked fourth, dropping slightly from its second position in March. Pop n' Pour Strawnana (3.5g) re-entered the top five, securing the fifth position after being absent from the top rankings in May.
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