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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, SUPER TOAST’s category mix concentrated in Flower at 34.54% share with year-over-year sales down 24.14% and month-over-month down 8.76%, while Vapor Pens held 33.80% share with year-over-year up 389.29% and month-over-month up 11.12%; Pre-Roll accounted for 31.66% share with year-over-year up 189.93% and month-over-month up 41.30%. Despite a brand-level year-over-year sales increase of 57.85% alongside an average price decline of 0.32%, the internal shift away from Flower and toward Vapor Pens and Pre-Roll implies the brand is reallocating volume from a declining leader to faster-growing adjacent formats.
Positionally, holding rank 9 in Flower in Ontario alongside a 24.14% Flower year-over-year drop and an 8.76% month-over-month decline, versus triple-digit year-over-year gains of 389.29% in Vapor Pens and 189.93% in Pre-Roll, suggests the brand’s momentum is anchored in non-Flower formats. With Vapor Pens share nearing Flower (33.80% vs. 34.54%) and Pre-Roll accelerating 41.30% month-over-month, the mix indicates SUPER TOAST is migrating its center of gravity to formats with faster velocity, which positions the brand to trade rank stability in Flower for broader reach and potential rank gains in Vapor Pens and Pre-Roll.
Competitive Landscape
SUPER TOAST sits at #9 in ON Flower in June 2026, sliding 3 ranks year over year from #6, and down 1 spot from March 2026 when it was #8; against its historical ceiling of #5 last reached in June 2024, this marks a two-rank gap from prior peak. In contrast, Spinach moved to #1 from #4 year over year while growing sales 38.3%, and Back Forty / Back 40 Cannabis fell to #4 from #1 with sales down 11.3%, indicating leadership churn at the top as SUPER TOAST drifts. The pattern implies SUPER TOAST’s downward rank trajectory amid faster-moving leaders and a weakening from March 2026 to June 2026 signals a need to counter accelerating share capture by upwardly mobile competitors.
Notable Products
Sgt. Pineapple Milled (7g) drove the steepest movement in June 2026 with a -14.5% month-over-month decline at rank 3, while Hoagies Pre-Roll 2-Pack (2g) rose 32.7% to hold rank 1, indicating a pivot away from value Flower toward convenient Pre-Rolls. Animal Mintz Slims Pre-Roll 10-Pack (4g) advanced 16.1% at rank 5 as Watermelon Felon Liquid Diamond Cartridge (1g) grew 5.3% at rank 2, and four of the top ten are Flower SKUs despite two of them declining or barely growing, which points to demand consolidating in fewer, higher-velocity inhalable formats. The presence of a new entrant, Liquid Demons Infused Pre-Roll 5-Pack (2.5g), debuting at rank 9 with $351,099 alongside Passionfruit Salute Liquid Diamond Cartridge (1g) up 4.5% at rank 8 suggests infused and liquid-diamond formats are capturing mix even as traditional Flower underperforms. The pattern implies SUPER TOAST’s commercial direction favors format-led differentiation in Pre-Rolls and Vapor Pens over broad Flower variety, concentrating share in top-ranked convenience SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
