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Mar-2025
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Overview
Market Insights Snapshot
SUPER TOAST has shown notable performance in the Flower category across different provinces, with Ontario standing out as a significant market. In Ontario, the brand maintained a strong position, consistently ranking in the top 10 from December 2024 through March 2025. This stability reflects a solid consumer base and effective market strategies. In contrast, in Alberta, while the brand started at rank 25 in December 2024, it improved its position to 17 by March 2025, indicating a positive growth trend. However, in British Columbia, SUPER TOAST was not ranked in the top 30 for January and February 2025, which suggests room for growth in this market.
In the Pre-Roll category, SUPER TOAST's performance varied across provinces. In Alberta, the brand hovered around the mid-30s, with a slight improvement from 36 in December 2024 to 34 in March 2025. This steady position highlights consistent sales but suggests potential for further market penetration. Meanwhile, in British Columbia, the brand's ranking fluctuated, starting at 34 in December 2024 and ending at 41 in March 2025, indicating some challenges in maintaining market share. Ontario's Pre-Roll market showed a similar pattern, with the brand consistently ranked in the 40s, suggesting that while there is presence, there's significant competition. Interestingly, SUPER TOAST ventured into the Vapor Pens category in Ontario, debuting at rank 63 in January 2025, which presents an opportunity for growth in a new segment.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has demonstrated a notable upward trend in rank from December 2024 to March 2025. Starting at the 10th position in December, SUPER TOAST climbed to 8th in January and further improved to 6th by February, maintaining this rank through March. This upward trajectory in rank suggests a positive reception and increasing market presence, potentially driven by strategic marketing or product differentiation. In contrast, competitors like The Original Fraser Valley Weed Co. experienced fluctuations, peaking at 6th in January before settling at 7th in March. Meanwhile, Redecan showed a slight decline, moving from 6th to 8th over the same period. Despite these shifts, Good Supply and Pure Sunfarms maintained their positions at 5th and 4th, respectively, indicating a stable market hold. SUPER TOAST's consistent rise in rank amidst these dynamics highlights its growing influence and potential to challenge higher-ranked brands in the Ontario Flower market.
Notable Products
In March 2025, Hoagies Pre-Roll 2-Pack (2g) maintained its position as the top-performing product for SUPER TOAST, with sales reaching 20,101 units. Sgt. Pineapple (7g) climbed to the second spot, improving from its third-place ranking in February. Pop n' Pour Strawnana (3.5g) also saw an improvement, moving up to third place from fourth in the previous month. Sgt. Pineapple Milled (7g) experienced a slight decline, dropping to fourth position after being second in February. A new entry, Pop n' Pour Blue Raspberry Milled (3.5g), debuted at fifth place, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
