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Jan-2026
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Overview
Market Insights Snapshot
SUPER TOAST has demonstrated varied performance across different product categories and regions. In Alberta, the brand's Flower category experienced a downward trend, dropping from the 20th position in October 2025 to 25th in January 2026, indicating a need for strategic adjustments in this segment. Conversely, their Vapor Pens showed a consistent upward trajectory, improving from the 20th spot in October to an impressive 8th by January, reflecting strong consumer demand and effective market positioning. However, their Pre-Roll category did not make it into the top 30, which suggests potential challenges or a crowded competitive landscape in this segment.
In Ontario, SUPER TOAST maintained a strong presence in the Flower category, consistently ranking 7th before a slight dip to 8th in January. This stability indicates a solid consumer base and effective brand loyalty in this category. The Vapor Pens category also showed positive movement, climbing from 29th to 19th, suggesting growing popularity and market penetration. However, the Pre-Roll category in Ontario remained outside the top 30, with rankings hovering around the 70s, indicating room for growth or repositioning. Meanwhile, in British Columbia, the brand's Pre-Roll category consistently ranked 61st, signaling a need for strategic innovation to enhance its market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has maintained a consistent presence, though it experienced a slight decline in rank from 7th to 8th place by January 2026. This shift is notable as brands like 3Saints have shown upward momentum, climbing from 11th to 7th place over the same period, indicating a potential threat to SUPER TOAST's market position. Meanwhile, Pure Sunfarms has consistently held the 6th rank, maintaining a stable sales performance that remains higher than SUPER TOAST's. The dynamic movement of Nugz (Canada), which improved its rank from 13th to 10th, further emphasizes the competitive pressure in this market. Despite these challenges, SUPER TOAST's sales figures have shown resilience, although a downward trend in sales from October 2025 to January 2026 suggests the need for strategic adjustments to regain and enhance its competitive edge.
Notable Products
In January 2026, the top-performing product from SUPER TOAST was Sgt. Pineapple Milled (7g) in the Flower category, maintaining its first-place rank from previous months despite a sales figure of 15,613. Following closely, Sgt. Pineapple (7g) also in the Flower category, held its consistent second-place position. Pop n' Pour Strawnana (3.5g) remained in third place, showing stable performance over the months. Pop n' Pour Blue Raspberry Milled (3.5g) improved its position from fifth in October and November 2025 to fourth in January 2026. The Watermelon Felon Liquid Diamond Cartridge (1g) in the Vapor Pens category debuted in December 2025 at fifth place and maintained this rank in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
