.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the category of Flower, SUPER TOAST has shown varied performance across different provinces. In Alberta, the brand's ranking has declined from 18th in September 2025 to 29th by December 2025, indicating a downward trend despite a slight increase in October sales. This contrasts sharply with their consistent 7th place ranking in Ontario, suggesting a stronghold in this market. However, in British Columbia, the brand did not maintain a top 30 position beyond September, which could suggest challenges in market penetration or competition.
For Vapor Pens, SUPER TOAST has experienced a positive trajectory in Ontario, climbing from 34th to 22nd from September to December 2025, along with a marked increase in sales, showcasing robust growth in this category. In Alberta, despite a notable rise in sales, their position slightly dipped from 13th to 14th, indicating competitive pressures. Interestingly, in Saskatchewan, the brand appeared in the rankings only in November, securing the 17th position, which might suggest a recent entry or increased focus in this region. This varied performance across provinces highlights the brand's strengths and areas for potential improvement in its market strategy.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has maintained a consistent rank of 7th from September to December 2025. Despite this stability, the brand faces stiff competition from brands like The Original Fraser Valley Weed Co., which improved its rank from 6th to 5th, and Pure Sunfarms, which held steady at 5th before dropping to 6th. Meanwhile, 3Saints showed significant upward momentum, climbing from 12th to 9th over the same period. Although SUPER TOAST's sales have seen a slight decline, the brand's consistent ranking suggests a stable market presence. However, the upward movement of competitors indicates potential challenges ahead, emphasizing the need for strategic initiatives to boost sales and improve rank.
Notable Products
In December 2025, SUPER TOAST's top-performing product was Sgt. Pineapple Milled (7g) from the Flower category, maintaining its rank at number one for four consecutive months, with sales reaching 20,426 units. Sgt. Pineapple (7g), also in the Flower category, consistently held the second position across the same period. Pop n' Pour Strawnana (3.5g), another Flower product, remained in third place from October to December, after climbing from fourth in September. Pop n' Pour Blue Raspberry Milled (3.5g) improved its ranking from fifth to fourth in December, indicating a positive sales trend. Notably, Watermelon Felon Liquid Diamond Cartridge (1g) emerged in December as the fifth top-selling product, marking its entry into the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
