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Oct-2025
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Overview
Market Insights Snapshot
SUPER TOAST has shown varied performance across different product categories and regions. In Alberta, the brand has maintained a steady presence in the Flower category, although it experienced a slight decline in ranking from 14th in July 2025 to 20th by October 2025. This downward trend is mirrored by a decrease in sales figures over the months. On the other hand, the Vapor Pens category in Alberta shows a more stable performance, maintaining a consistent ranking around the 18th to 19th position, with sales slightly increasing from August to October. However, the Pre-Roll category did not perform as well, failing to make it into the top 30, which highlights an area where the brand might need to focus on improvement.
In Ontario, SUPER TOAST has demonstrated a strong foothold in the Flower category, consistently ranking within the top 10. Despite a slight drop in sales from August to October, the brand maintained its 7th position, indicating a strong market presence. The Vapor Pens category also showed positive momentum, climbing from 34th position in July to 27th by October, accompanied by a significant increase in sales. Contrarily, the Pre-Roll category in Ontario saw a decline, dropping from 55th to 67th place, with sales also decreasing during this period. Meanwhile, in British Columbia, the brand's performance in the Flower category showed inconsistency, with rankings fluctuating and eventually falling out of the top 30 by October, suggesting potential challenges in this market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has shown a steady improvement in its ranking, moving from 9th place in July 2025 to maintaining a solid 7th place in both September and October 2025. This upward trend indicates a positive reception and growing market presence. Despite this progress, SUPER TOAST faces stiff competition from brands like Versus, which has climbed from 13th to 8th place over the same period, showcasing a more aggressive growth trajectory. Meanwhile, Pure Sunfarms consistently holds the 5th position, indicating a stable and strong market position with higher sales figures. The Original Fraser Valley Weed Co. remains a constant competitor at 6th place, just ahead of SUPER TOAST, suggesting a close rivalry. SUPER TOAST's sales figures have seen fluctuations, with a peak in August 2025, but a slight decline by October 2025, highlighting the need for strategic marketing efforts to maintain and improve its competitive edge.
Notable Products
In October 2025, Sgt. Pineapple Milled (7g) maintained its position as the top-performing product for SUPER TOAST, with sales reaching 22,209 units. This product has consistently held the number one rank since July 2025. Sgt. Pineapple (7g) also retained its second-place ranking throughout the same period. Hoagies Pre-Roll 2-Pack (2g) improved its position to third place from fourth in July and fifth in August. Pop n' Pour Strawnana (3.5g) and Pop n' Pour Blue Raspberry Milled (3.5g) ranked fourth and fifth, respectively, with both showing stable performances over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
