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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
SUPER TOAST’s August 2026 mix is concentrated in Vapor Pens at 37.36% share and Pre-Roll at 34.55% share, with Flower at 28.10% share; Vapor Pens expanded 389.53% YoY and 0.64% MoM, while Pre-Roll advanced 237.87% YoY but slipped 2.09% MoM. Flower contracted 25.10% YoY yet grew 4.18% MoM, and the brand’s average price declined 0.54% YoY to $23.56 alongside total brand sales up 80.61% YoY. With a Flower rank of 9 in Ontario and outsized YoY gains concentrated in Vapor Pens and Pre-Roll, the pattern implies the brand is reallocating demand toward faster-growing inhalable formats while stabilizing Flower as a secondary pillar.
The shift toward Vapor Pens’ 37.36% share and Pre-Roll’s 34.55% share, paired with Flower’s 28.10% share and rank 9 in Ontario, indicates a positioning tilt toward convenience-led inhalables where price elasticity supports volume, as evidenced by the 0.54% YoY price decrease and 80.61% YoY sales growth. The divergence between Vapor Pens’ 0.64% MoM uptick and Pre-Roll’s 2.09% MoM dip, alongside Flower’s 4.18% MoM rebound, suggests the brand is balancing portfolio breadth by leaning on Vapor Pens to sustain momentum while using tactical pricing and pack architecture in Flower to protect shelf rank and mitigate volatility.
Competitive Landscape
SUPER TOAST sits at rank #9 in ON Flower in August 2026, down 1 position year over year from #8 and flat versus the last three months at #9, while its historical peak was #6 in June 2025, implying a 3-rank slide from peak. By contrast, Shred advanced from #2 to #1 with 18.6% year-over-year sales growth, and Spinach climbed from #4 to #2 with 27.5% growth, whereas The Original Fraser Valley Weed Co. moved up from #6 to #5 despite a -17.4% year-over-year sales decline. With stability at #9 over three months but a year-over-year drop and a multi-year retreat from #6, the trajectory implies SUPER TOAST is ceding relative momentum to faster-rising leaders and needs a share-accretive move to avoid further rank erosion.
Notable Products
Passionfruit Salute Liquid Diamond Cartridge (1g) posted the steepest movement in August 2026 with a -13.6% MoM decline, sliding to rank 10, while Liquid Demons - Mix Pack Infused Pre-Roll 5-Pack (2.5g) fell -12.7% to rank 5, indicating concentrated softness in value-tier inhalables. At the top, Hoagies Pre-Roll 2-Pack (2g) rose 11.3% MoM to hold rank 1 and Pop n' Pour Strawnana (3.5g) advanced 9.9% at rank 3, counterbalancing vapor weakness with combustibles and mid-flower gains. Four of the top ten are Flower SKUs and four are Vapor Pens, yet only Flower shows net-positive MoM momentum with one sub-1% dip at rank 6 versus two double-digit vapor declines at ranks 4 and 10, suggesting the mix is tilting toward value flower and classic pre-rolls as the growth anchor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
