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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market, SUPER TOAST has shown a notable performance across various categories and states, with a particularly strong presence in the Flower and Pre-Roll categories. In Alberta, SUPER TOAST's Flower category ranking improved consistently from January to April 2024, moving from 28th to 17th place, which indicates a significant increase in its market share and consumer preference. This growth trajectory is supported by a steady increase in sales, peaking at 366,870 in April 2024. However, in the Pre-Roll category within the same province, the brand struggled to make it into the top 30 until February, but then showed improvement, climbing to 43rd by April. This mixed performance highlights the brand's potential for growth and the challenges it faces in different product categories.
Looking at other provinces, SUPER TOAST's performance in Ontario and British Columbia offers a broader perspective on its market dynamics. In Ontario, the brand ranks impressively in the Flower category, securing a spot within the top 10 from January to April 2024. This consistency not only underscores SUPER TOAST's strong market presence in Ontario but also its ability to maintain consumer loyalty amidst competition. Conversely, in British Columbia, the brand's Pre-Roll category witnessed a remarkable surge in March, jumping to 12th place, before experiencing a slight decline to 21st in April. This volatility suggests a fluctuating consumer interest, which could be attributed to various market factors. SUPER TOAST's performance across these provinces illustrates its varying degrees of success and the competitive landscape it navigates within the cannabis industry.
Competitive Landscape
In the competitive landscape of the cannabis flower category in Ontario, SUPER TOAST has shown a notable trajectory in its performance over the first four months of 2024. Initially ranked 13th in January, SUPER TOAST improved its position to 10th by February, climbed to 8th in March, and slightly dipped to 9th in April. This fluctuation in rank is indicative of a fiercely competitive market, where brands like Redecan, Back Forty / Back 40 Cannabis, MTL Cannabis, and The Loud Plug are key players. Notably, Back Forty / Back 40 Cannabis outperformed SUPER TOAST in April, moving up to 8th from a lower rank in previous months, demonstrating the dynamic shifts within the market. SUPER TOAST's sales trajectory, increasing significantly from January to March before a slight decrease in April, mirrors its rank changes and highlights the brand's resilience and potential for growth amidst stiff competition. This analysis underscores the importance of monitoring long-term directional trends and competitive movements to understand SUPER TOAST's position and strategy within the Ontario cannabis flower market.
Notable Products
In April 2024, SUPER TOAST's top-performing product was the Hoagies Pre-Roll 2-Pack (2g) within the Pre-Roll category, maintaining its number one rank from previous months with impressive sales of 61,424 units. The second position was taken by Pop n' Pour Strawnana (3.5g) in the Flower category, showing a significant rise from its fifth position in the prior two months. Citrus Abduction Milled (7g), also in the Flower category, secured the third spot, consistently holding a top-three position over the last four months. The Triple Berry Supreme Milled (7g) Flower product was ranked fourth, slightly dropping from its previous higher rankings. Lastly, Sgt. Pineapple (7g) from the Flower category rounded out the top five, despite experiencing a dip to the fifth rank after previously ranking higher in March.
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