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Mar-2026
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Overview
Market Insights Snapshot
SUPER TOAST has demonstrated varied performance across different Canadian provinces and product categories. In Alberta, the brand's presence in the Flower category has been inconsistent, slipping out of the top 30 in February and March 2026 after ranking 30th in December 2025. However, there is a positive trend in the Pre-Roll category, where SUPER TOAST has improved its rank from 59th in December 2025 to 44th by March 2026. This suggests a growing consumer interest in their pre-roll offerings. Additionally, the brand has maintained a strong position in the Vapor Pens category in Alberta, despite a brief dip in February 2026, indicating a resilient demand for their vapor pen products.
In Ontario, SUPER TOAST has consistently performed well in the Flower category, holding steady around the 7th and 8th positions. This stability highlights the brand's strong foothold in Ontario's flower market. The Pre-Roll category in Ontario also shows significant improvement, as the brand climbed from 56th in December 2025 to 37th by March 2026, indicating an upward trajectory that could suggest increased market penetration. Meanwhile, in Saskatchewan, SUPER TOAST made its entry into the Flower category rankings in February 2026 at 18th place, which could signal a promising start for their products in this province. The Pre-Roll category also saw a notable entry at 16th place in March 2026, suggesting a potential growth area for the brand in Saskatchewan.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has experienced some fluctuations in its ranking and sales from December 2025 to March 2026. Initially ranked 7th, SUPER TOAST maintained this position in January 2026 but slipped to 8th in February and March. This slight decline in rank is notable, especially when compared to competitors like 3Saints, which improved from 9th in December to 7th by February, maintaining that position through March. Meanwhile, FIGR saw a significant jump from 16th to 9th place by March, indicating a strong upward trend. Despite these shifts, SUPER TOAST's sales figures show resilience, with a recovery in March 2026, although still trailing behind Pure Sunfarms, which consistently held the 6th rank. These dynamics suggest that while SUPER TOAST remains a strong player, it faces increasing competition and must strategize to regain its footing in the market.
Notable Products
In March 2026, the top-performing product from SUPER TOAST was Sgt. Pineapple Milled (7g) in the Flower category, reclaiming its number one spot after dropping to fourth in February. Watermelon Felon Liquid Diamond Cartridge (1g) in the Vapor Pens category, which was the top product in February, secured the second position in March with notable sales of 15,337 units. Pop n' Pour Blue Raspberry Milled (3.5g) maintained a strong presence in the Flower category, ranking third, following a consistent performance over the past months. Hoagies Pre-Roll 2-Pack (2g) made an impressive entry into the rankings, debuting at fourth place. Pop n' Pour Strawnana (3.5g) saw a slight decline, moving from third in February to fifth in March, indicating a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
