.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
SUPER TOAST has demonstrated varied performance across different states and product categories. In Ontario, the brand has maintained a strong presence in the Flower category, consistently ranking within the top 10 from January to April 2025, despite a slight dip from 6th to 8th position in April. This stability is reflected in their sales figures, which remain robust, with only minor fluctuations. Conversely, their performance in the Pre-Roll category in Ontario has been less impressive, as the brand has not managed to break into the top 40, indicating a potential area for growth. It's worth noting that SUPER TOAST's Vapor Pens did not rank in the top 30 after January, suggesting a significant challenge in this category.
In Alberta, SUPER TOAST has shown positive momentum in the Flower category, improving its rank from 24th in January to 17th in March, before slightly dropping to 18th in April. This upward trend in rankings aligns with an increase in sales, highlighting a growing market presence. However, the Pre-Roll category in Alberta presents a different narrative, as the brand failed to secure a position within the top 30 throughout the months observed, indicating a potential struggle to capture market share. Meanwhile, in British Columbia, SUPER TOAST made a noteworthy entry into the Flower category rankings by March, climbing to 45th in April, which could suggest emerging opportunities in this market. Their Pre-Roll rankings have remained relatively stable, albeit outside the top 30, pointing to a consistent, if modest, market engagement.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has demonstrated a dynamic performance over the first four months of 2025. Starting at rank 8 in January, SUPER TOAST climbed to rank 6 in February and March, before settling back to rank 8 in April. This fluctuation indicates a competitive market environment where brands like Redecan and Good Supply consistently maintain strong positions, with Redecan improving its rank from 8 to 6 by April and Good Supply experiencing a notable drop from 5 to 10. Meanwhile, Big Bag O' Buds showed a significant upward trend, moving from rank 12 to 7, suggesting an increase in market share that could pose a challenge to SUPER TOAST's positioning. Despite these shifts, SUPER TOAST's sales figures remained robust, reflecting its resilience and potential for growth in a highly competitive market.
Notable Products
In April 2025, the top-performing product for SUPER TOAST was the Hoagies Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place rank consistently since January despite a slight decrease in sales to 17,509 units. The Pop n' Pour Strawnana (3.5g) in the Flower category improved its rank from fourth in February to second in April, showing a steady sales figure of 14,166 units. The Sgt. Pineapple Milled (7g) in the Flower category held third place, maintaining a consistent performance with 13,936 units sold. Meanwhile, Sgt. Pineapple (7g) saw a decline in its rank from second in March to fourth in April, with sales dropping to 13,302 units. Lastly, Pop n' Pour Blue Raspberry Milled (3.5g) maintained its fifth-place rank in the Flower category with a slight increase in sales to 9,117 units compared to March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
