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Sep-2025
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Overview
Market Insights Snapshot
SUPER TOAST has shown varied performance across different categories and provinces, with some notable trends in recent months. In Alberta, the brand maintained a steady presence in the Flower category, consistently ranking within the top 20, although experiencing a slight decline from 14th to 18th place by September 2025. This suggests a stable yet slightly weakening position in the market. Conversely, their performance in the Pre-Roll category in Alberta was outside the top 30 for most months, indicating a less competitive stance in this segment. Meanwhile, in British Columbia, SUPER TOAST's Flower category ranking fluctuated, peaking at 42nd in August before dropping back to 52nd by September, reflecting a volatile but potentially opportunistic market presence.
In Ontario, SUPER TOAST demonstrated a strong performance in the Flower category, consistently ranking within the top 10, which underscores their competitive edge in this market. Despite a minor dip in July, their sales figures remained robust, indicating solid consumer demand. However, their Pre-Roll and Vapor Pens categories did not fare as well, with rankings hovering around the 50th mark, suggesting room for growth and potential strategy adjustments in these segments. The brand's ability to maintain a strong position in the Flower category while facing challenges in others highlights a need for targeted improvements to boost overall market performance.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has shown a dynamic performance over the past few months, with its rank fluctuating between 6th and 9th place from June to September 2025. Notably, SUPER TOAST's rank improved to 7th place in September, recovering from a dip to 9th in July. This improvement is significant as it positions SUPER TOAST closely behind Redecan, which experienced a slight drop from 7th to 8th place in September. Meanwhile, Pure Sunfarms maintained a consistent 5th place ranking, indicating a stable market presence. SUPER TOAST's sales have seen some fluctuations, with a notable decrease in July followed by a recovery in August, although not reaching the peak sales of June. The competitive pressure is further highlighted by The Original Fraser Valley Weed Co., which consistently held the 6th position, showcasing a strong upward sales trend. As SUPER TOAST navigates this competitive environment, understanding these dynamics can provide strategic insights for maintaining and improving its market position.
Notable Products
In September 2025, Sgt. Pineapple Milled (7g) from SUPER TOAST maintained its top position in the Flower category, with impressive sales of 23,043 units. Following closely, Sgt. Pineapple (7g) held the second rank, consistent with its performance in the previous months. Hoagies Pre-Roll 2-Pack (2g) made a notable jump in the Pre-Roll category, rising from fifth place in August to third in September. Pop n' Pour Strawnana (3.5g) experienced a slight drop, moving from third to fourth place, while Pop n' Pour Blue Raspberry Milled (3.5g) remained steady at fifth. This analysis highlights the consistent dominance of Sgt. Pineapple products in the Flower category for SUPER TOAST.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
