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May-2026
Sales
Trend
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, SUPER TOAST’s category mix tilted away from its historical center even as overall sales rose 33.7% year over year, with Flower holding 44.7% share but declining 14.7% YoY and edging up 1.8% month over month, while Vapor Pens surged to 32.4% share on 244.0% YoY and 24.6% MoM growth. Pre-Roll rounded out the portfolio at 22.9% share with 75.9% YoY and 14.6% MoM gains, as the brand’s average price slipped 2.8% YoY to $22.82, indicating mix-driven volume expansion rather than unit price lift; this shift implies SUPER TOAST is reallocating demand from Flower toward faster-growing inhalables, concentrating momentum where velocity is accelerating.
Positioning now leans into higher-velocity inhalables: Vapor Pens’ 32.4% share and 24.6% MoM growth, alongside Pre-Roll’s 22.9% share and 14.6% MoM rise, counterbalance Flower’s 14.7% YoY decline even as Flower still anchors rank 9 in Ontario Flower. With Vapor Pens up 244.0% YoY and Pre-Roll up 75.9% YoY, the portfolio is pivoting toward categories where price ladders (e.g., $35.23 in Vapor Pens vs. $14.92 in Pre-Roll) can diversify margin while the slight 1.8% MoM Flower uptick and 2.8% YoY average price decline suggest a volume-first stance; the net pattern points to a dual-track strategy that maintains Flower presence for shelf breadth while using Pens and Pre-Rolls to capture incremental share and improve rank headroom.
Competitive Landscape
SUPER TOAST sits at rank #9 in ON Flower for May 2026, down 1 position year over year from #8 and down 1 position versus February 2026 from #8, despite a historical peak at #5 in June 2024. Competitive momentum is moving away from the middle of the table: Shred improved from #2 to #1 while growing sales by 9.7%, and The Original Fraser Valley Weed Co. jumped from #10 to #5 with a 26.3% sales lift, whereas Back Forty / Back 40 Cannabis slipped from #1 to #2 alongside an 8.4% sales decline. With peer ranks either advancing sharply upward or rotating at the top, SUPER TOAST’s slide from #8 to #9 implies erosion of relative velocity and a need to re-enter the top-5 corridor last reached in June 2024.
Notable Products
Hoagies Pre-Roll 2-Pack (2g) delivered the standout move in May 2026 with +72.9% month over month and a jump to rank 1, indicating that pre-roll value formats are pulling demand away from slower mid-pack Flower SKUs. Watermelon Felon Liquid Diamond Cartridge (1g) advanced +25.1% to rank 3 while Sour Granny Apple Liquid Diamonds Cartridge (1g) rose +13.6% at rank 10, and with two Vapor Pens in the top ten, the category is consolidating share at the expense of Flower where Triple Berry Supreme Milled (7g) fell -5.1% at rank 9. Sgt. Pineapple Milled (7g) grew +8.4% at rank 2 versus Pop n' Pour Blue Raspberry Milled (3.5g) at +11.8% and rank 5, signaling that gains are skewing toward smaller-pack experimentation rather than large-bag staples despite one Flower SKU still holding a top-2 slot. The mix points to SUPER TOAST tilting toward convenience-led formats and flavor-forward cartridges, suggesting portfolio priority on pre-rolls and Vapor Pens over bulk Flower even if absolute sales volume still concentrates in a few high-ranking Flower lines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
