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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, SUPER TOAST concentrated 36.97% of sales in Pre-Roll and 33.34% in Vapor Pens, with Flower at 29.69%, marking a mix pivot away from Flower after a -19.07% year-over-year decline even as Pre-Roll surged 441.70% year-over-year and Vapor Pens rose 232.17% year-over-year. Month over month, Pre-Roll slipped -1.04% and Vapor Pens fell -5.84% while Flower ticked up 1.39%, and the overall average price moved -4.63% year over year alongside a brand sales increase of 86.76% year over year; this combination indicates the growth engine shifted to volume-led gains in inhalables while legacy Flower softened.
The skew toward high-growth Pre-Roll and Vapor Pens, paired with a -5.84% monthly dip in Vapor Pens versus a 1.39% monthly uptick in Flower, suggests near-term exposure to cartridge volatility while a modest Flower rebound provides a partial ballast, and the share split of 36.97%/33.34%/29.69% positions SUPER TOAST as an inhalables-first player rather than a Flower-led brand. Holding rank 9 in Flower in Ontario despite a -19.07% year-over-year Flower decline and a -4.63% brand-wide price move implies competitive room within Flower for curated price-pack architecture, while sustaining 441.70% year-over-year Pre-Roll growth and 232.17% year-over-year Vapor Pens growth frames the brand’s positioning around accessible price points and format breadth rather than premium price realization.
Competitive Landscape
SUPER TOAST sits at rank #9 in ON Flower for October 2026, down 2 places year over year from #7, and flat versus three months ago at #9; its peak at #6 in June 2025 establishes a 3-position slide from peak to current. Competitive pressure is evident as Back Forty / Back 40 Cannabis climbed from #2 to #1 with a 17.4% YoY sales lift while Shred advanced from #3 to #2 on 26.7% YoY growth, whereas Pure Sunfarms held #5 with a -14.1% YoY sales change, indicating gains are concentrating at the very top while mid-tier volatility persists. The combination of a 2-rank YoY decline and no quarter-on-quarter movement implies SUPER TOAST is stabilizing below prior peak territory, and absent a mix or pricing reset to counter top-2 momentum, the trajectory points to entrenchment in the lower top-10 rather than re-entry into the top-5.
Notable Products
SUPER TOAST leans on newness in October 2026, with products launched in the last six months contributing 32.4% of sales and one of them in the top sellers. That level of turnover alongside 49.5% from the top 10 items indicates the brand’s revenue is concentrated in a refreshed core, so much of its sales come from recently launched products and a small set of repeat winners.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
