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Aug-2024
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Overview
Market Insights Snapshot
SURPER TOAST has shown varied performance across different states and categories in recent months. In Alberta, the brand's Flower category experienced a slight decline, moving from the 14th rank in May 2024 to the 16th rank by August 2024. This downward trend is mirrored by a decrease in sales figures from $416,362 in May to $351,821 in August. Conversely, the Pre-Roll category in Alberta saw a significant improvement, jumping from outside the top 30 in May to an impressive 13th rank by August, with sales increasing from $138,105 to $440,191. This indicates a growing consumer preference for SUPER TOAST's Pre-Roll products in the Alberta market.
In Ontario, SUPER TOAST's performance in the Flower category has been relatively stable, maintaining a top 10 position throughout the period, though it did drop from 6th to 9th place between May and August 2024. Despite this minor drop in ranking, the sales figures remained robust, peaking at over $2.5 million in July before a slight dip in August. The Pre-Roll category in Ontario also showed positive movement, climbing from 40th in May to 29th in August, which suggests an increasing acceptance and popularity of SUPER TOAST's Pre-Roll offerings in this province. This trend is further supported by the consistent rise in sales figures, culminating in $456,458 in August.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has demonstrated notable fluctuations in rank and sales over the past few months. In May 2024, SUPER TOAST held a strong position at rank 6, climbing to rank 5 in June 2024, which indicates a positive reception and increased market penetration. However, by August 2024, the brand experienced a decline to rank 9, suggesting potential challenges in sustaining its earlier momentum. Competitors such as Good Supply and MTL Cannabis have shown more consistent performance, with MTL Cannabis maintaining a steady rank around 8-9 and Good Supply fluctuating slightly but remaining within the top 11. The rise of Redecan from rank 11 in June to rank 7 in August also highlights the competitive pressure in this market. These dynamics suggest that while SUPER TOAST has had periods of strong sales, the brand may need to strategize to address the volatility in its ranking and sustain its competitive edge in the Ontario Flower market.
Notable Products
In August 2024, Hoagies Pre-Roll 2-Pack (2g) maintained its position as the top-performing product for SUPER TOAST, achieving sales of $59,491. Pop n' Pour Strawnana (3.5g) rose to the second position, showing a consistent upward trend from fifth in June to fourth in July. Triple Berry Supreme Milled (7g) secured the third spot, re-entering the rankings after being unlisted in June and July. Citrus Abduction Hoagies Pre-Roll 7-Pack (3.5g) debuted at fourth place with notable sales figures. Meanwhile, Citrus Abduction Milled (7g) remained stable in the fifth position, reflecting steady sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
