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Aug-2025
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Overview
Market Insights Snapshot
In the Ontario market, Pepe has maintained a consistent presence in the Flower category, ranking 8th in May 2025 before settling at 10th place from June to August 2025. This stability in ranking, despite a decline in sales from May to July, suggests a resilient brand presence in the Flower segment. However, the Pre-Roll category paints a different picture, where Pepe has not managed to break into the top 30, with rankings hovering in the 70s and 80s. This indicates a need for strategic improvements in the Pre-Roll offerings to enhance market competitiveness and capture a larger share of the consumer base.
Interestingly, in the Vapor Pens category, Pepe appeared in the 66th rank in May 2025 but subsequently fell out of the top 30 in the following months. This drop-off suggests either a decrease in demand or increased competition within this segment. The absence of rankings for June through August highlights a potential area for growth or re-evaluation of product offerings. While the Flower category remains a stronghold for Pepe in Ontario, the brand's performance in Pre-Roll and Vapor Pens suggests opportunities for innovation and market strategy adjustments to improve their standings in these segments.
Competitive Landscape
In the competitive landscape of the Ontario flower category, Pepe has experienced a relatively stable performance from May to August 2025, maintaining a consistent rank of 10th place in both July and August after a slight dip from 8th in May. This stability is notable given the fluctuations observed among its competitors. For instance, Good Supply and SUPER TOAST have shown more volatility, with SUPER TOAST climbing from 7th to 8th place, while Good Supply dropped from 6th to 9th. Despite these shifts, Pepe's sales figures have seen a downward trend, contrasting with the upward trajectory of 3Saints, which improved its rank from 15th to 11th, suggesting a potential threat if Pepe does not address its sales decline. Meanwhile, Versus has remained a close competitor, fluctuating slightly but ending August just two ranks below Pepe. This competitive environment highlights the need for Pepe to strategize effectively to maintain and improve its position amidst dynamic market conditions.
Notable Products
In August 2025, Pepe's top-performing product was 11 Week Pink 28g in the Flower category, maintaining its number one rank from previous months with sales of 11,733 units. The 11 Week Pink 3.5g also held steady at the second position, despite a slight decrease in sales. Peach Tree 28g and Lemonatti 28g continued to occupy the third and fourth ranks, respectively, showing consistent performance across the months. The 11 Week Pink Pre-Roll 10-Pack 5g remained at the fifth spot, indicating stable popularity in the Pre-Roll category. Overall, the rankings for Pepe's top products in August remained unchanged from May through July, demonstrating a strong and consistent consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
