.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pepe's performance in the Ontario market has shown notable shifts across various product categories over recent months. In the Flower category, Pepe has demonstrated a consistent upward trajectory, improving its rank from 13th in June and July to 12th in August, and further climbing to 9th by September. This indicates a strengthening presence and possibly an increasing consumer preference for their flower products. The sales figures support this trend, with a steady rise in sales from June to September, culminating in a significant jump by September. However, in the Pre-Roll category, Pepe did not make it into the top 30 until September, where it debuted at rank 98. This late entry suggests either a new product launch or a previous lack of competitiveness in this category, which could be a potential area for growth if they can build on this initial ranking.
In the Vapor Pens category, Pepe's positioning has been modest, with no presence in the top 30 until August, where they entered at rank 78 and improved slightly to 72 by September. This indicates a gradual but positive movement, suggesting that while they are not yet a dominant player, there is potential for growth if the upward trend continues. The sales figures for Vapor Pens reflect this incremental progress with a noticeable increase from August to September. The absence of prior rankings in this category may point to either a new market entry or previous underperformance. The data highlights that Pepe's strategic focus might be shifting towards broadening its product offerings, but there remains substantial room for improvement in categories beyond Flower.
Competitive Landscape
In the Ontario Flower category, Pepe has shown a promising upward trend in its ranking over the past few months. Starting from 13th place in June 2024, Pepe climbed to 9th place by September 2024, indicating a steady improvement in its market position. This positive trajectory is particularly notable when compared to competitors like Good Supply, which fluctuated between ranks 8 and 13, and The Loud Plug, which saw a decline from 8th to 11th place over the same period. Meanwhile, MTL Cannabis consistently improved its rank, moving from 10th to 8th, suggesting a competitive edge that Pepe needs to watch closely. Despite Pure Laine maintaining a strong position in the top 7, Pepe's sales have been on an upward trajectory, closing the gap with these higher-ranked brands. This indicates potential for Pepe to continue its ascent in the rankings if it maintains its current growth momentum.
Notable Products
In September 2024, Pepe's top-performing product was 11 Week Pink (28g) in the Flower category, maintaining its leading position from August with sales reaching 11,744 units. The 11 Week Pink (3.5g) also retained its second-place rank, showing a notable increase in sales to 10,202 units. Lemonatti (28g) steadily climbed to third place, continuing its upward trend from fifth in June to third in September. The 11 Week Pink Pre-Roll 2-Pack (2g) maintained a consistent fourth rank, demonstrating stable demand. Lemonatti (3.5g) re-entered the rankings at fifth place, after being absent in August, indicating renewed interest in smaller packaging.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
