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Market Insights Snapshot
In May 2026, Pepe concentrated 91.85% of sales in Flower with a month-over-month gain of 7.71% but a year-over-year decline of 42.55%, while Pre-Roll held 7.34% share with 9.89% MoM growth and a 6.59% YoY decline. Vapor Pens accounted for 0.78% share with a 27.70% MoM uptick against a 74.91% YoY drop, and Concentrates collapsed 71.58% MoM to 0.04% share amid a 72.53% YoY decrease. With Flower ranked 11 in Ontario and the brand’s overall sales down 41.50% YoY alongside a 0.57% YoY increase in average price, the mix indicates reliance on a single category where short-term momentum has not offset longer-term contraction.
The shift shows Pepe using Pre-Roll and Vapor Pens as incremental volume buffers—delivering 9.89% and 27.70% MoM growth respectively—yet their combined 8.12% share leaves overall performance tied to Flower’s 42.55% YoY decline. The 0.57% YoY price lift alongside Flower’s 7.71% MoM growth suggests limited price elasticity at the core, while the 71.58% MoM fall in Concentrates signals a deprioritized niche that will not materially change rank 11 in Ontario; the pattern implies that stabilization depends on expanding Pre-Roll share beyond 7.34% or converting Vapor Pens’ MoM momentum into sustained double-digit share to reduce concentration risk.
Competitive Landscape
Pepe sits at #11 in ON Flower in May 2026, down 4 positions year over year from #7, and off 2 spots versus February 2026 when it held #9; the gap versus its peak rank of #7 in May 2025 indicates a 4-place slide from peak to present. In contrast, Shred moved up from #2 to #1 with 9.7% year-over-year sales growth while The Original Fraser Valley Weed Co. climbed from #10 to #5 with 26.3% growth, whereas Back Forty / Back 40 Cannabis slipped from #1 to #2 alongside an 8.4% sales decline. The combination of Pepe’s 4-rank YoY drop and 2-rank slide since February 2026, amid upward mobility from top competitors, implies share erosion concentrated in mid-to-top tiers that will be hard to reverse without a rank-inflating action such as SKU mix shifts or targeted price-pack moves.
Notable Products
Peach Tree Pre-Roll 10-Pack (5g) posted the standout movement in May 2026 with a +68.6% MoM surge, while 11 Week Pink Pre-Roll 10-Pack (5g) fell -16.8% and 11 Week Pink (3.5g) declined -14.3% in rank 5. 11 Week Pink (28g) held rank 1 with +113.9% MoM, and Lemonatti (28g) climbed at +21.5% while Peach Tree (28g) at rank 2 slipped -6.3%.
Four of the top ten are Flower SKUs concentrated at ranks 1, 2, 3, and 5, whereas three Pre-Roll SKUs span ranks 4, 6, and 9, pointing to a bifurcated demand curve between large-format Flower and multi-pack Pre-Rolls. The $542,515 posted by 11 Week Pink (28g) alongside the contrasting -4.8% MoM for Lemonatti Pre-Roll 10-Pack (3.5g) at rank 4 and -8.5% for Peach Tree Pre-Roll 2-Pack (2g) at rank 9 indicates trade-up into premium-weight Flower and 10-pack Pre-Rolls over smaller pre-roll formats, implying Pepe’s mix is tilting toward higher-volume formats that consolidate share in fewer SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
