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Mar-2026
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Overview
Market Insights Snapshot
In the province of Ontario, Pepe has shown a consistent presence in the Flower category, maintaining a rank within the top 10 from December 2025 to March 2026. The brand improved its position from 12th to 9th between December 2025 and January 2026, and although it dropped slightly to 10th in March, it still indicates a strong market presence. This stability in the Flower category suggests a solid consumer base and effective market strategies. Interestingly, the sales figures reflect a slight dip in February, but the overall trend seems to be positive, with a recovery visible in March.
Conversely, in the Pre-Roll category in Ontario, Pepe has struggled to break into the top 30, as evidenced by its rankings ranging from 83rd to 95th over the same period. Despite these lower rankings, there was a notable improvement in March 2026, where the brand moved up to 83rd place from 95th in February. This upward movement, although still outside the top 30, could indicate early signs of growth or increased consumer interest in their Pre-Roll offerings. The fluctuation in sales numbers, particularly the increase in March, may suggest that Pepe is beginning to gain traction in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pepe has experienced notable fluctuations in its ranking, which have implications for its market positioning and sales trajectory. As of December 2025, Pepe was ranked 12th, but it climbed to 9th in January 2026, maintaining this position through February before slipping slightly to 10th in March. This movement indicates a relatively stable performance amidst a competitive field. In contrast, FIGR showed a significant leap from 16th to 9th place by March, suggesting a strong upward trend that could pose a competitive threat to Pepe. Meanwhile, Nugz (Canada) remained consistently around the 10th and 11th spots, while LowKey improved its rank from 20th in December to 12th in March, indicating a growing presence in the market. SUPER TOAST maintained a higher rank, consistently within the top 8, which underscores the competitive pressure on Pepe to sustain its market share. These dynamics highlight the importance for Pepe to strategize effectively to improve its rank and capitalize on sales opportunities in the evolving Ontario market.
Notable Products
In March 2026, Pepe's top-performing product remained 11 Week Pink (28g) in the Flower category, maintaining its number one rank since December 2025, with sales of 6806. Peach Tree (28g) also held steady at the number two spot, showing a notable increase in sales compared to the previous month. Lemonatti (28g) continued to be the third-best seller, although its sales have declined since January. 11 Week Pink (3.5g) consistently ranked fourth throughout the period from December 2025 to March 2026. A new entry in March 2026, Lemonatti Pre-Roll 10-Pack (3.5g), debuted at the fifth position in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
