.svg){kind=small}
Market Insights Snapshot
In September 2026, Pepe’s mix was dominated by Flower at 86.66% share with a year-over-year decline of 53.30% and a month-over-month dip of 2.46%, while Pre-Roll held 12.86% share with a 3.61% year-over-year decline but a 4.88% month-over-month increase. Vapor Pens were 0.40% share with an 83.26% year-over-year drop and a 2.62% month-over-month uptick, and Concentrates sat at 0.08% share with a 78.22% year-over-year decline and no reported month-over-month movement. With brand sales down 50.41% year over year and average price down 11.12%, the concentration in Flower and the divergent Pre-Roll momentum imply a portfolio leaning heavily on a contracting core while a smaller format captures incremental monthly gains.
That mix and price reset positions Pepe as a value-shifting Flower player in Ontario at Flower rank 15, where the 2.46% month-over-month Flower pullback contrasts with a 4.88% Pre-Roll lift, signaling a tilt toward lower-ticket or multi-pack formats as average price sits at $58.73. The 83.26% year-over-year collapse in Vapor Pens and 78.22% in Concentrates, together amounting to just 0.48% share, reduce cross-category discovery, so near-term positioning depends on stabilizing Flower while letting Pre-Roll’s month-over-month traction offset unit softness; this mix implies a defensive stance built on Flower scale with selective Pre-Roll expansion rather than breadth across inhalable subcategories.
Competitive Landscape
Pepe sits at #15 in ON Flower in September 2026, down 5 positions year over year from #10 and slipping 2 spots from #13 over the past three months, while its historical peak of #7 in May 2025 underscores a longer slide; meanwhile, Spinach moved up from #3 to #1 with +15.7% YoY sales and Back Forty / Back 40 Cannabis fell from #1 to #3 with -7.4% YoY sales, indicating Pepe’s mid-pack erosion is more about losing share to climbers at the top than broad category contraction, and this trajectory implies that without a catalyst Pepe risks drifting from teens into the twenties as leaders consolidate gains.
Notable Products
Peach Tree (28g) posted the steepest decline in September 2026, dropping 35.7% month over month to rank 4, while Lemonatti (28g) rose 5.5% to rank 3. At the top, 11 Week Pink (28g) increased 17.8% and held rank 1, and two Pre-Roll SKUs fell double digits with Lemonatti Pre-Roll 10-Pack (3.5g) down 14.6% at rank 7 and Peach Tree Pre-Roll 2-Pack (2g) down 11.3% at rank 5. Four of the top ten are Flower SKUs in the 28g format, and that concentration alongside a $269,638 anchor from 11 Week Pink (28g) implies Pepe’s mix is consolidating around high-quantity Flower while Pre-Rolls act as a volatile secondary tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
