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Apr-2025
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Overview
Market Insights Snapshot
In the Ontario market, Pepe has shown consistent performance in the Flower category, maintaining a steady 9th place ranking from February to April 2025. This stability is noteworthy given the competitive nature of the cannabis market. The brand's sales figures in this category have also demonstrated an upward trajectory, with a notable increase from February to April. However, in the Vapor Pens category, Pepe's rankings have seen a gradual improvement, climbing from 71st in January to 65th by April. This positive trend in rankings suggests a growing consumer interest or effective brand strategy in this segment.
Conversely, Pepe's performance in the Pre-Roll category has been less favorable in Ontario. The brand started the year at 75th place and has since slipped to 85th by April, indicating challenges in capturing market share or possibly increased competition. This drop out of the top 30 could be concerning for stakeholders focusing on this category. The sales figures for Pre-Rolls have also shown a slight decline over the months, which might suggest a need for strategic adjustments. Such dynamics highlight the varying performance of Pepe across different product categories and emphasize the importance of targeted strategies to address specific market challenges.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pepe has maintained a steady rank of 9th place from February to April 2025, showing resilience amidst fluctuating market dynamics. Notably, Good Supply experienced a significant drop from 5th to 10th place in April, which could indicate shifting consumer preferences or strategic missteps. Meanwhile, Big Bag O' Buds demonstrated a strong upward trajectory, climbing from 12th in January to 7th in April, potentially challenging Pepe's position if the trend continues. SUPER TOAST also showed fluctuations, dropping from 6th to 8th place in April, while Versus made a modest improvement from 15th to 11th place over the same period. Pepe's consistent ranking, coupled with a gradual increase in sales, suggests a stable market presence, but the brand must remain vigilant of competitors like Big Bag O' Buds, which are gaining momentum.
Notable Products
In April 2025, Pepe's top-performing product was 11 Week Pink (28g) in the Flower category, maintaining its number one rank for four consecutive months with sales reaching 10,336 units. The 11 Week Pink (3.5g) also held steady in the second position, showing consistent performance throughout the year. Peach Tree (28g) and Lemonatti (28g) remained in third and fourth places respectively, with Peach Tree (28g) increasing its sales to 3,432 units. The 11 Week Pink Pre-Roll 10-Pack (5g) consistently held the fifth position, showing a slight increase in sales compared to previous months. Overall, the rankings have remained unchanged from January to April 2025, indicating stable consumer preferences for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
