.svg){kind=small}
Market Insights Snapshot
In August 2026, Pepe’s mix concentrated further in Flower at 87.06% share, yet Flower sales declined 48.99% year over year and 14.63% month over month, pulling overall sales down 45.68% YoY while average price fell 9.55% YoY. Pre-Roll moved to 12.54% share with a 8.97% YoY gain and 5.38% MoM growth, while Vapor Pens shrank to 0.40% share after a 78.33% YoY and 46.90% MoM slide; with Flower ranked 15 in Ontario, the pattern implies overexposure to a contracting core and underweight participation in the only expanding category.
The mix shift indicates that sustaining Flower at 87.06% share alongside a 14.63% MoM drop while Pre-Roll grows 5.38% MoM and 8.97% YoY pushes Pepe toward a value-sensitive Flower position (average price down 9.55% YoY) and away from multi-format resilience. Given rank 15 in Flower and Vapor Pens’ 78.33% YoY contraction versus Pre-Roll’s 12.54% share, the implication is that regaining momentum requires reallocating mix toward Pre-Roll to counterbalance Flower volatility and reduce risk concentration.
Competitive Landscape
Pepe sits at rank #15 in August 2026, falling 5 positions year over year from #10, and slipping 4 spots from May 2025’s peak at #7 to its current placement; over the last three months the brand moved from #11 to #15, a 4-rank slide that contrasts with Shred advancing from #2 to #1 and Spinach rising from #4 to #2 alongside a 27.5% year-over-year sales increase, while The Original Fraser Valley Weed Co. held near the top five despite a -17.4% sales change; the pattern implies Pepe’s rank trajectory is drifting from mid-tier toward the lower half of the leaderboard unless assortment or price-pack changes reverse the multi-period decline.
Notable Products
Peach Tree Pre-Roll 2-Pack (2g) posted the largest shift in August 2026 with +58.3% MoM at rank 5, while 11 Week Pink (28g) fell -19.3% yet held rank 1. Flower concentration remained high with six of the top ten as Flower SKUs, but three Pre-Roll entries held ranks 2, 5, and 6, signaling format diversification. The pattern implies unit-led, lower-size Pre-Rolls are gaining mix share as flagship ounce Flower SKUs retreat, pushing Pepe toward value-accessible formats over bulk Flower in the near term.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
