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Oct-2025
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Overview
Market Insights Snapshot
In the Ontario market, Pepe has shown consistent performance in the Flower category, maintaining a solid presence within the top 10 rankings from July to September 2025, before slightly improving to 9th place in October. This upward movement in October is indicative of a positive trend, as sales figures in the Flower category have also shown a corresponding increase, with October sales reaching approximately $1.92 million. However, in the Pre-Roll category, Pepe has not managed to break into the top 30 rankings, consistently hovering around the 80s, which highlights a potential area for growth and market penetration if they aim to capture a larger share of this segment.
Pepe's performance across categories in Ontario suggests a strong foothold in the Flower category, whereas the Pre-Roll category remains a challenge. The consistent ranking in the Flower category demonstrates stability and consumer preference, which could be leveraged for further expansion or product diversification. The absence from the top 30 in the Pre-Roll category, however, signals a need for strategic enhancement, whether through marketing efforts, product innovation, or competitive pricing strategies, to improve visibility and consumer adoption in this segment. Understanding these dynamics can provide valuable insights for stakeholders looking to optimize Pepe's market positioning and capitalize on growth opportunities in Ontario's evolving cannabis landscape.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pepe has shown a steady performance, maintaining its rank at 10th place from July to September 2025, before improving to 9th place in October 2025. This upward movement is noteworthy as it coincides with a slight increase in sales from September to October. However, Pepe faces stiff competition from brands like Versus, which improved its rank from 13th in July to 8th in October, indicating a strong upward trajectory in both rank and sales. Meanwhile, SUPER TOAST consistently outperformed Pepe, holding the 7th rank from August to October. The competitive pressure is further intensified by Redecan, which, despite a decline in rank from 7th in July to 11th in October, still maintains a higher sales volume than Pepe. As Pepe seeks to climb the ranks, understanding these competitors' strategies and market dynamics will be crucial for sustaining its growth and improving its market position.
Notable Products
In October 2025, Pepe's top-performing product was 11 Week Pink 28g in the Flower category, maintaining its number one rank consistently from previous months with a sales figure of 11,409. Peach Tree 28g and Lemonatti 28g also held steady in their third and fourth positions, respectively, showing slight increases in sales compared to September. Notably, Peach Tree Pre-Roll 10-Pack 5g entered the rankings at fifth place, indicating a strong market entry. 11 Week Pink 3.5g continued to secure the second spot, although its sales figures have decreased since July. Overall, the top products have shown remarkable stability in their rankings over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
