.svg){kind=small}
Feb-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pepe's performance in the Ontario market has shown notable trends across different product categories. In the Flower category, Pepe has maintained a strong presence, consistently ranking within the top 12 brands over the past few months. Specifically, Pepe improved its position from 12th in December 2025 to 9th by January 2026, where it has remained through February. This upward movement suggests a positive reception and possibly increased consumer loyalty or effective distribution strategies. The sales figures, although slightly decreasing from November 2025 to February 2026, still indicate a robust performance, with sales peaking at over 1.6 million in November.
Conversely, Pepe's performance in the Pre-Roll category in Ontario has been less impressive. The brand has not broken into the top 30 rankings, consistently hovering around the 90th position. This indicates a challenging market presence in this category, with rankings slipping from 87th in November 2025 to 93rd by February 2026. Such a trend may highlight potential issues in product appeal or market competition. The decline in sales from November to February also reflects this struggle, with a significant drop in monthly sales. This contrast between the Flower and Pre-Roll categories highlights the varied challenges and successes Pepe faces within different segments of the same market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pepe has experienced notable fluctuations in its rank and sales performance. Over the observed period, Pepe's rank improved from 12th in December 2025 to 9th by January 2026, maintaining this position in February 2026. This upward movement in rank suggests a positive reception or strategic advantage during this time. However, Pepe's sales figures showed a decline from January to February 2026, which could indicate increasing pressure from competitors. For instance, 3Saints consistently held a higher rank, maintaining 7th place from January to February 2026, while SUPER TOAST also remained ahead, despite a slight drop in sales. Meanwhile, Tenzo showed a steady improvement in rank, moving from 14th in November 2025 to 10th by February 2026, which could pose a future threat to Pepe's market position. These dynamics highlight the competitive pressures Pepe faces, necessitating strategic adjustments to sustain its rank and sales momentum in the Ontario Flower market.
Notable Products
In February 2026, the top-performing product for Pepe was 11 Week Pink (28g) in the Flower category, maintaining its number one rank for four consecutive months, although its sales decreased to 6647 units. Peach Tree (28g) also held steady in the second position, showing consistent popularity within the Flower category. Lemonatti (28g) secured the third spot, rising from its January 2026 rank, with a notable increase in sales figures to 3550 units. The 11 Week Pink (3.5g) product remained in the fourth position, consistent with its ranking in January 2026. A new entrant, Lemonatti Pre-Roll 10-Pack (3.5g), debuted in the fifth position, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
