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Dec-2025
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Overview
Market Insights Snapshot
In the Ontario market, Pepe has demonstrated varied performance across different product categories. In the Flower category, Pepe maintained a relatively stable presence, ranking at 10th in September 2025 and slightly improving to 9th in October, before dropping to 11th and 12th in the subsequent months. This indicates a competitive but fluctuating position in the Flower category, where maintaining a top 10 rank is a notable achievement. However, in the Pre-Roll category, Pepe did not manage to break into the top 30, with rankings at 83rd in September and slipping to 90th in October, eventually stabilizing at 86th in November and December. This suggests a challenging market environment for their Pre-Roll products, where they are struggling to gain significant traction.
Pepe's sales figures in Ontario reflect these ranking trends. While the Flower category saw a peak in sales in October 2025 at approximately 1.92 million, there was a noticeable decline in the following months, aligning with the drop in rankings. This highlights the importance of maintaining product appeal and market strategies to sustain sales momentum. On the other hand, the Pre-Roll category's sales figures are considerably lower, and the brand's inability to enter the top 30 suggests a need for strategic adjustments to enhance market presence. Overall, Pepe's performance across categories in Ontario reveals both competitive strengths and areas requiring focused improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pepe has experienced notable fluctuations in its rank and sales over the last quarter of 2025. Starting in September at rank 10, Pepe improved to rank 9 in October, but then slipped to 11 in November and further to 12 in December. This decline in rank coincides with a decrease in sales from October to November, although sales slightly rebounded in December. In contrast, Nugz (Canada) showed a positive trend, climbing from rank 13 in September to 10 in December, with a corresponding increase in sales. Meanwhile, Redecan experienced a downward trend, dropping from rank 8 in September to 11 in December, which could provide an opportunity for Pepe to reclaim its higher position if it can capitalize on Redecan's declining sales. The competition remains fierce, with 1964 Supply Co maintaining a steady rank at 14, and Good Supply holding at rank 13 in December, both of which are close competitors to Pepe in this dynamic market.
Notable Products
In December 2025, 11 Week Pink (28g) continued its reign as the top-selling product for Pepe, maintaining its number one rank from previous months with sales of 8,922 units. Lemonatti (28g) made a notable leap from fourth to second place, indicating a significant increase in popularity and sales momentum. Peach Tree (28g) held steady in third place, showing consistent performance over the months. Meanwhile, 11 Week Pink (3.5g) dropped from second to fourth place, suggesting a shift in consumer preference towards larger quantities. The Peach Tree Pre-Roll 10-Pack (5g) remained stable in fifth place, demonstrating steady demand within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
