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Jul-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Pepe has shown a consistent presence in the Flower category, maintaining a rank of 10 from May through July 2025, despite a slight decrease in sales from May to July. This stability in ranking, even with fluctuating sales figures, suggests a steady consumer base and brand loyalty in this category. However, in the Pre-Roll category, Pepe's performance has been more dynamic, with a notable improvement from a rank of 90 in May to 78 in June, before slightly declining to 79 in July. This indicates a potential for growth in this category, although the brand is still not in the top 30, which could be seen as an area for improvement.
In the Vapor Pens category, Pepe's presence in Ontario has been less prominent, with the brand not achieving a top 30 ranking in June and July 2025. This absence from the top tier could be viewed as a challenge, suggesting that Pepe may need to reassess its strategy in this category to compete more effectively. The brand's consistent rank of 66 in April and May indicates that while there is some recognition, there is significant room for growth. This could involve exploring new product innovations or marketing strategies to capture a larger share of the market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pepe has experienced a steady rank of 10th place from April to July 2025, indicating a consistent performance amidst fluctuating sales figures. Notably, Good Supply has shown a strong upward trajectory, climbing from 10th to 8th place, with sales peaking in July, which may pose a competitive challenge to Pepe. Meanwhile, SUPER TOAST has also been a formidable competitor, maintaining a top 10 position and even surpassing Pepe in May and June. On the other hand, The Loud Plug and 3Saints have shown varying degrees of competition, with 3Saints making a notable climb from 17th to 11th place over the same period. Pepe's stable rank amidst these dynamics suggests a loyal customer base, but the brand may need to strategize to counter the upward momentum of its competitors to enhance its market position.
Notable Products
In July 2025, Pepe's top-performing product was 11 Week Pink (28g) in the Flower category, maintaining its number one rank from the previous months with a notable sales figure of 11,463. Following closely, 11 Week Pink (3.5g) also retained its consistent position at rank two. Peach Tree (28g) and Lemonatti (28g) held steady at ranks three and four respectively, showing a stable performance in the Flower category throughout the months. The 11 Week Pink Pre-Roll 10-Pack (5g) continued to rank fifth, indicating consistent consumer preference for this pre-roll product. Overall, the top products for Pepe in July 2025 showed remarkable consistency in their rankings and sales, reflecting strong brand loyalty and product satisfaction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
