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Nov-2025
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Overview
Market Insights Snapshot
In the Ontario market, Pepe has shown a stable yet slightly fluctuating performance in the Flower category. Over the past few months, the brand maintained a consistent presence in the top 10, ranking 10th in both August and September 2025, before moving up to 9th in October and then dropping to 11th in November. This movement reflects a slight decline in sales from October to November, which could be indicative of increased competition or seasonal changes in consumer preferences. However, the ability to remain close to the top 10 suggests resilience and a strong consumer base in this category.
Conversely, Pepe's performance in the Pre-Roll category in Ontario has not been as robust. The brand did not make it into the top 30 rankings in any of the months from August to November 2025, which highlights a potential area for growth or reevaluation of strategy. Despite this, the brand did see a slight improvement in ranking from 90th in August to 86th in November, indicating some positive momentum. This suggests that while Pepe is a strong player in the Flower category, there may be untapped potential or strategic adjustments needed for better penetration in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pepe has experienced notable fluctuations in its ranking and sales performance from August to November 2025. Pepe maintained a steady position at rank 10 in August and September, improved to rank 9 in October, but slipped to rank 11 in November. This decline in rank coincides with a decrease in sales from October to November, suggesting a potential loss of market momentum. In contrast, 3Saints demonstrated a positive trajectory, climbing from rank 11 in August to rank 9 in November, with a corresponding increase in sales. Meanwhile, Redecan maintained a consistent presence within the top 10, although its sales showed a downward trend. Good Supply and Nugz (Canada) both experienced a decline in rank, with Good Supply dropping from rank 9 in August to rank 13 in November, while Nugz improved slightly from rank 15 in August to rank 12 in November. These dynamics indicate a competitive market where Pepe's position is challenged by both rising and stable competitors, highlighting the need for strategic adjustments to regain its footing in the Ontario Flower market.
Notable Products
In November 2025, the top-performing product for Pepe remained 11 Week Pink 28g in the Flower category, maintaining its number one rank despite a decrease in sales to 9,230 units. Peach Tree 28g rose to the second position, showing a consistent upward trend in sales over the past months. 11 Week Pink 3.5g dropped to third place, continuing its decline from previous months. Lemonatti 28g held steady at the fourth position, with sales slightly decreasing. Notably, Peach Tree Pre-Roll 10-Pack 5g maintained its fifth rank, showing a slight increase in sales figures.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
