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Sep-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Pepe has demonstrated a consistent performance in the Flower category, maintaining a steady rank of 10th from June through September 2025. This stability in ranking suggests a strong foothold in the market, despite a slight fluctuation in sales figures, which saw a peak in June followed by a gradual decline. This consistent top-tier ranking indicates a solid consumer base and brand loyalty within the Flower category. However, it's interesting to note that Pepe does not appear in the top 30 for the Pre-Roll category, which could be seen as a potential area for growth or a strategic decision to focus efforts elsewhere.
In contrast, Pepe's performance in the Pre-Roll category in Ontario has been less remarkable, with rankings hovering in the low 80s throughout the same period. This consistent positioning outside the top 30 brands suggests that Pepe might not be prioritizing this category or perhaps faces stiff competition from other brands. The sales figures for Pre-Rolls have shown minor fluctuations, indicating some level of consumer interest, but not enough to significantly impact their ranking. This disparity between the Flower and Pre-Roll categories highlights the varied success of Pepe's product lines and may point to strategic opportunities for the brand to explore in the future.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pepe has maintained a consistent rank at 10th place from June to September 2025, despite fluctuations in sales figures. This stability in rank suggests a steady market presence, even as sales dipped in July and September. Notably, Redecan consistently outperformed Pepe, holding the 7th position until a slight drop to 8th in September, indicating a potential opportunity for Pepe to close the gap. Meanwhile, Good Supply showed a decline from 8th to 11th place, which could suggest a weakening competitor that Pepe might capitalize on. Interestingly, Versus improved its rank from 13th to 9th, surpassing Pepe in September, which could pose a new challenge. These dynamics highlight the importance of strategic positioning and marketing efforts for Pepe to enhance its competitive edge in the Ontario Flower market.
Notable Products
In September 2025, the top-performing product for Pepe was 11 Week Pink (28g) in the Flower category, maintaining its position as the leading product for four consecutive months with sales of 10,997 units. Following closely, 11 Week Pink (3.5g) also retained its second place, demonstrating consistent demand. Peach Tree (28g) and Lemonatti (28g) held steady in the third and fourth ranks, respectively, with Lemonatti (28g) showing a slight recovery in sales figures. The 11 Week Pink Pre-Roll 10-Pack (5g) remained in the fifth position, although it experienced a decline in sales compared to previous months. Overall, the rankings for Pepe's products have shown remarkable stability from June to September 2025, indicating a strong and consistent market preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
