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Jun-2024
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Overview
Market Insights Snapshot
JustFLOWR has shown notable performance variations across different categories and states. In Maryland, the brand's Flower category demonstrated a positive trajectory, moving from rank 20 in March 2024 to rank 15 by June 2024. This upward trend is indicative of growing consumer preference and market penetration, with sales increasing from $868,752 to $1,054,726 over the same period. However, their Pre-Roll category in Maryland experienced less favorable outcomes, slipping from rank 17 in March to rank 21 in June, hinting at potential challenges in this segment or increased competition.
Interestingly, JustFLOWR's absence from the top 30 brands in certain categories and states can be viewed as a critical area for improvement. For instance, not being ranked in the top 30 for specific categories in states other than Maryland suggests that while JustFLOWR has a strong presence in Maryland, it may need to bolster its strategies in other markets to achieve similar success. This disparity highlights the importance of targeted marketing and product differentiation to capture a broader audience across varying regions.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, JustFLOWR has shown a notable upward trend in its rankings and sales over the past few months. Starting from a rank of 20 in March 2024, JustFLOWR climbed to 15 by June 2024, indicating a positive trajectory in market presence. This improvement is particularly significant when compared to competitors like Kind Tree Cannabis, which fluctuated between ranks 13 and 18, and Matter., which experienced a less consistent performance, peaking at rank 13 in April but falling to 16 by June. Meanwhile, Modern Flower maintained a relatively stable position, hovering around ranks 14 to 19. The most formidable competitor, CULTA, saw a decline from rank 6 in March to 13 in June, suggesting potential market shifts that could benefit JustFLOWR. These dynamics highlight JustFLOWR's growing influence and suggest a promising outlook for continued market penetration and sales growth in Maryland's Flower category.
Notable Products
In June 2024, the top-performing product for JustFLOWR was Money Gun #2 (3.5g) in the Flower category, achieving the number one rank with sales of $8,489. White Truffle (3.5g), also in the Flower category, slipped to the second position after holding the top spot for the previous two months, with sales reaching $8,349. Tropicana Cookies (3.5g) rose to third place from fourth in May, showing significant growth in sales. Apples & Bananas Pre-Roll 2-Pack (1g) dropped to the fourth position from second, while Platinum Lemon Cherry Gelato (3.5g) debuted at fifth place. Notably, Money Gun #2 (3.5g) made a remarkable entry directly to the top in June.
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