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Mar-2025
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Overview
Market Insights Snapshot
JustFLOWR has shown varied performance across different categories and regions, with notable shifts in rankings and sales. In the Maryland market, the brand's presence in the Flower category has experienced a downward trend in rankings, moving from 16th in December 2024 to 22nd by March 2025. This decline is mirrored by a consistent drop in sales figures over the same period, indicating potential challenges in maintaining market share. Conversely, in the Pre-Roll category, JustFLOWR has improved its position, climbing from 20th in December 2024 to 15th in March 2025, with a corresponding increase in sales, suggesting a growing consumer preference for their pre-roll products in this region.
The divergence in JustFLOWR's performance between the Flower and Pre-Roll categories in Maryland could imply strategic shifts or consumer trends influencing their market dynamics. The brand's inability to maintain a top 30 position in other states or categories might be a concern, as it limits their competitive advantage and visibility across diverse markets. The upward movement in the Pre-Roll category, however, highlights a potential area of strength that could be leveraged for broader growth. This nuanced performance across categories and states provides valuable insights for stakeholders looking to understand the brand's positioning and potential areas for expansion or improvement.
Competitive Landscape
In the Maryland flower category, JustFLOWR has experienced a slight decline in rank over the past few months, moving from 16th in December 2024 to 22nd by March 2025. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. Notably, Cookies also saw a decline in rank, dropping from 17th to 23rd, with a corresponding decrease in sales, suggesting a broader market shift or increased competition. Meanwhile, Old Pal improved its position significantly, jumping from 29th to 20th, with a notable increase in sales, which could be attributed to strategic marketing or product adjustments. gLeaf (Green Leaf Medical) maintained a relatively stable position, ending at 21st, while 1937 showed a gradual improvement, moving from 34th to 24th. These shifts highlight the competitive dynamics in the Maryland flower market, where JustFLOWR faces pressure from both established and emerging brands, necessitating strategic adjustments to regain its competitive edge.
Notable Products
In March 2025, JustFLOWR's top-performing product was the Pink Runtz Pre-Roll 2-Pack (1g) in the Pre-Roll category, securing the number one rank with sales of 3,444 units. Following closely was the PanLato Pre-Roll 2-Pack (1g), which achieved the second rank. The Banana Jealousy Cake Pre-Roll 2-Pack (1g) and Gelatti Pancakes Pre-Roll 2-Pack (1g) held the third and fourth positions, respectively. Notably, these rankings represent the first recorded data for the year, as previous months' rankings were unavailable. The Floss Sugar #3 Pre-Roll 2-Pack (1g) rounded out the top five, showcasing a strong lineup for JustFLOWR in March.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
