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Jun-2024
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Overview
Market Insights Snapshot
Big Chief has shown varied performance across different states and product categories. In California, the brand's presence in the Vapor Pens category has seen a decline, with rankings dropping from 74th in March 2024 to 92nd by May 2024, and they did not make it into the top 30 by June 2024. This downward trend in California, coupled with decreasing sales figures, indicates potential challenges in maintaining market share within this specific category. The absence from the top 30 in June further underscores the competitive pressures in the California market.
Conversely, in Nevada, Big Chief's performance has been more promising. The brand has made notable progress in the Pre-Roll category, climbing from outside the top 30 in March to a respectable 46th position by May 2024. In the Vapor Pens category, Big Chief has maintained a relatively stable presence, consistently ranking within the top 20 and showing slight fluctuations between 12th and 17th place over the four-month period. This stability in Nevada, particularly in the Vapor Pens category, suggests a strong foothold in this market segment, despite the competitive landscape.
Competitive Landscape
In the competitive landscape of Vapor Pens in Nevada, Big Chief has experienced fluctuating rankings over the past few months, indicating a volatile market position. Notably, Big Chief's rank dropped from 12th in March 2024 to 17th in May 2024, before slightly recovering to 16th in June 2024. This instability contrasts with competitors like City Trees, which saw a significant rise from 17th in March 2024 to 10th in April 2024, maintaining a relatively stable position thereafter. Another competitor, Provisions, has shown a more consistent performance, hovering around the mid-teens. Interestingly, BOUNTI made a notable leap from being outside the top 20 in March 2024 to 15th in June 2024, suggesting a potential upward trend. These shifts highlight the competitive pressures Big Chief faces, necessitating strategic adjustments to regain and stabilize its market position in Nevada's Vapor Pens category.
Notable Products
In June 2024, the top-performing product for Big Chief was Skywalker OG Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its top spot with sales of 1740 units. Granddaddy Purple Distillate Cartridge (1g) also showed strong performance, maintaining its second-place ranking with an increase in sales. London Pound Cake Distillate Cartridge (1g) entered the rankings in third place, while White Widow Distillate Cartridge (1g) and Biscotti Distillate Cartridge (1g) debuted in fourth and fifth places, respectively. Notably, Skywalker OG Distillate Cartridge (1g) bounced back to the first position after dropping to fourth in May. Overall, the Vapor Pens category dominated the top rankings for June 2024.
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