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Mar-2024
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Overview
Market Insights Snapshot
In the dynamic cannabis market of Nevada, Vegas Valley Growers North has shown a notable presence across several categories, with varying degrees of performance. In the Flower category, their ranking experienced fluctuations, starting at 86th in December 2023, improving significantly to 53rd in January 2024, and then slightly to 51st in February, before slipping to 59th in March. This trajectory suggests an initial strong improvement but indicates a need to sustain their momentum to maintain or improve their market position. The Pre-Roll category tells a similar story of volatility, with rankings moving from 72nd to 59th, then dropping to 69th, and finally improving to 58th by March 2024. These movements highlight the brand's fluctuating but overall positive trend in these categories, suggesting an ability to capture consumer interest but also a challenge in consistently holding onto market share.
However, the most impressive performance from Vegas Valley Growers North comes from their Vapor Pens category. Starting from a strong position at 35th in December 2023, they experienced a slight dip to 44th in January 2024, before returning to 35th in February and then surging to 24th by March. This significant improvement, coupled with a substantial increase in sales from December's 68,853 to March's 99,295, showcases the brand's strong market presence and consumer acceptance in this category. This upward trend in both ranking and sales indicates not only the brand's ability to effectively compete but also their potential for growth and dominance within the Nevada market's Vapor Pens category. The performance in this category is particularly noteworthy, highlighting Vegas Valley Growers North's success in aligning with consumer preferences and trends.
Competitive Landscape
In the competitive Nevada vapor pens market, Vegas Valley Growers North has shown a notable trajectory of change in its rank and sales over the recent months. Initially positioned outside the top 20 in December 2023, it made a significant leap to the 24th rank by March 2024, indicating a robust recovery and growth in sales. This upward trend is particularly impressive when compared to competitors like Matrix NV and Packwoods, which have seen fluctuations but remained within the top 25, suggesting a more stable but less dynamic market presence. Meanwhile, Polaris MMJ and Roots have also experienced variability in their rankings, but neither has shown the same level of positive momentum as Vegas Valley Growers North. This analysis underscores Vegas Valley Growers North's potential for growth and market penetration in Nevada's vapor pens category, highlighting its resilience and ability to improve its market position amidst competitive pressures.
Notable Products
In March 2024, the top-selling product from Vegas Valley Growers North was the 007 Up Pre-Roll (1g) in the Pre-Roll category, marking a significant entry with sales figures reaching 1764 units. Following it, the Vegas M-Stick - Mac Distillate Disposable (0.5g) from the Vapor Pens category secured the second position, showcasing a consistent performance with a slight improvement in rank from previous months to a sales figure of 991 units. The GMO x Mimosa #3 Pre-Roll (1g) also in the Pre-Roll category, climbed to the third rank in March after not being in the top rankings in February, indicating a resurgence in popularity with 863 units sold. The Vegas M Stick - Gelato Distillate Disposable (0.5g), another product from the Vapor Pens category, made its way to the fourth position, indicating a diversified interest among consumers towards Vapor Pens. Lastly, the Thunderclap Pre-Roll (1g) rounded out the top five, slipping from a higher rank in February to fifth, demonstrating the competitive nature of the Pre-Roll category within the market.
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