Market Insights Snapshot
In the Nevada market, the Roots brand has shown a varied performance across different categories. In the Concentrates category, Roots started off relatively strong in August 2023, ranking 12th, but experienced a downward trend in the following months, dropping to 24th place by November. This could potentially be a cause for concern. On the other hand, Roots has displayed a fairly stable performance in the Tincture & Sublingual category, maintaining a position within the top 20 throughout the period. However, their sales in this category have been relatively low, suggesting a smaller market share.
Interestingly, Roots seems to have encountered a challenge in the Flower category in Nevada, only appearing in the top 20 rankings in November 2023. This suggests that while they may be gaining some traction, they still have a long way to go in this category. In the Vapor Pens category, Roots has consistently been outside of the top 20, indicating that this is a more competitive category for the brand. Despite this, they managed to increase their sales from October to November, hinting at a potential upward trend for the future.
In the Vapor Pens category in Nevada, the cannabis brand Roots has been experiencing a challenging competitive landscape. Despite a slight improvement in rank from 38th in October 2023 to 32nd in November 2023, Roots has consistently ranked lower than its competitors such as INDO, Heavy Hitters, NLVO / North Las Vegas Organics, and Mo-jo (NV). These brands have generally maintained higher rankings, indicating stronger sales performance. Notably, Roots was not in the top 20 brands for the specified category and state in the given months, suggesting a need for strategic adjustments to enhance its market position. The sales trend for Roots has also been relatively flat, while competitors like INDO and NLVO / North Las Vegas Organics have seen more fluctuation, indicating a more dynamic market presence.
In November 2023, Roots' top-performing product was the Grape Pie Plus Distillate Cartridge (1g) from the Vapor Pens category, moving up from the second position in October. The Bubba Fett (3.5g) from the Flower category maintained consistent performance, securing the second spot in November, the same as in October. The Blue Hash Plant Plus Distillate Cartridge (1g), also from the Vapor Pens category, dropped to third place in November from its leading position in October. The Mac and Cheese (3.5g), a new entrant in the Flower category, managed to secure the fourth position. The fifth spot was taken by the GMO Hash Plant Sugar Wax (0.5g) from the Concentrates category. Notably, the Grape Pie Plus Distillate Cartridge (1g) recorded the highest sales figure for November, reaching a total of 255 units sold.