Big Pete's Treats

Data Snapshot: May 05, 2024
Big Pete's Treats Cannabis Brand Logo
$100K+

Apr-2024

Sales

Decline

Trend

6-Month

59

Product Count

SKUs

Big Pete's Treats

Overview

Big Pete's Treats, a family-run brand from Santa Cruz, California, carved its niche in the cannabis industry with its policy of crafting original cannabis cookies from real cannabutter and locally sourced cannabis since 2010. The brand sets itself apart by ensuring each edible consistently contains 10 milligrams of THC, available from both Indica and Sativa strains. Recognized for their impeccable quality and consistency, these treats have made a significant impact, positioning Big Pete's Treats as a leading provider of cannabis baked goods in the Californian market.
Markets

Big Pete's Treats Locations

Product Trends

Big Pete's Treats Categories

Big Pete's Treats Sales

Market Insights Snapshot

Big Pete's Treats Historical Sales by Category

In the competitive edible category, Big Pete's Treats has shown varied performance across different states and provinces. In California, the brand maintained a strong presence, ranking within the top 30 from January to April 2024, with a slight fluctuation in positions (19 in January, peaking at 20 in February and April, and dipping to 22 in March). This consistency in California is notable, especially with a sales increase in April to 311,518, indicating a solid foothold and growing consumer preference in this key market. Conversely, in Arizona, the brand faced challenges breaking into the top 30, only appearing in February at rank 45. This absence from the top rankings in other months suggests difficulty in capturing market share or competing against established players in Arizona's edible category.

Looking north to Ontario, Big Pete's Treats experienced a slight downward trend in the rankings from January to April 2024, starting at rank 27 and slipping to rank 29 by April. While still maintaining a position within the top 30, this gradual decline coupled with fluctuating sales figures (peaking in January at 15,488 and dipping to 11,246 by April) could signal a need for strategic adjustments to bolster its market position in Ontario. The presence in both the United States and Canada showcases Big Pete's Treats' ambition to expand its footprint in North America's cannabis market; however, the differing performances highlight the brand's varying levels of success and challenges in adapting to regional consumer preferences and competitive landscapes.

Apr-2024 Rank
Edible
20
29
Big Pete's Treats

Competitive Landscape

In the competitive landscape of the edible category in California, Big Pete's Treats has shown a consistent yet challenging position among its competitors. Throughout the first four months of 2024, Big Pete's Treats experienced a slight fluctuation in rank, moving from 19th in January to 20th in February, dipping to 22nd in March, and then improving to 20th by April. This indicates a competitive but stable market presence, with sales showing an upward trend despite the rank fluctuations. Notably, Terra has consistently outperformed Big Pete's Treats, maintaining higher ranks and showing a stronger sales growth, which positions Terra as a significant competitor. On the other hand, Space Gem, despite being ranked lower than Big Pete's Treats in January and February, overtook Big Pete's in March but fell behind again in April, showcasing a closely contested battle. Other competitors like ABX / AbsoluteXtracts and Dixie Elixirs also fluctuated in ranks but remained ahead of Big Pete's Treats in terms of sales, indicating a highly competitive environment where slight differences can lead to significant rank changes. This analysis underscores the importance of strategic marketing and product innovation for Big Pete's Treats to enhance its market position and sales trajectory amidst stiff competition.

Big Pete's Treats market ranking for CA Edible

Big Pete's Treats

Notable Products

For Apr-2024, Big Pete's Treats saw Chocolate Chip Mini Cookies 10-Pack (100mg) leading its sales with 2101 units, maintaining its top position consistently from January. Following closely, Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN) and Sativa Chocolate Chip Cookies 10-Pack (100mg) held their second and third ranks respectively, showing stable consumer preferences over the months. Original Crispy Marshmallow Treat (100mg) made a notable climb to the fourth spot by Apr-2024, despite not being in the top rankings at the start of the year. Indica Birthday Cake Crispy Marshmallow Treat (100mg) entered the top five, marking its presence known in Apr-2024. These rankings illustrate a consistent preference for chocolate chip cookie varieties, with a growing interest in crispy marshmallow treats.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Chocolate Chip Mini Cookies 10-Pack (100mg)
Edible
1
1
1
1
Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN)
Edible
2
2
2
2
Sativa Chocolate Chip Cookies 10-Pack (100mg)
Edible
3
3
3
3
Original Crispy Marshmallow Treat (100mg)
Edible
>5
5
4
4
Indica Birthday Cake Crispy Marshmallow Treat (100mg)
Edible
>5
4
>5
5
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