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Sep-2024
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Overview
Market Insights Snapshot
Big Pete's Treats has shown varied performance across different states and provinces, particularly in the Edible category. In California, the brand maintained a stable ranking, holding the 21st position in both June and July 2024, before slightly dropping to the 23rd position in August and September. Despite these minor fluctuations, the brand's sales figures indicate a resilient market presence, with a notable peak in August. Meanwhile, in Ontario, Big Pete's Treats has demonstrated a gradual improvement in its rankings, moving from 32nd in June to entering the top 30 by August and maintaining that position through September. This upward trajectory in Ontario suggests a growing acceptance and popularity of the brand in this region.
The performance in Missouri presents a different narrative, as Big Pete's Treats did not rank in the top 30 for June and July, indicating a challenging market environment. However, by August, the brand managed to secure the 49th position, improving slightly to 43rd in September. This suggests that while the brand faces stiff competition, there is potential for growth if market strategies are effectively implemented. The absence from the top 30 in earlier months highlights the competitive nature of the Missouri market and presents an opportunity for Big Pete's Treats to refine its approach to gain a stronger foothold. Overall, the brand's performance across these regions underscores the importance of localized strategies to navigate the diverse cannabis market landscape.
Competitive Landscape
In the competitive landscape of the California edible market, Big Pete's Treats has maintained a stable yet slightly fluctuating position, ranking 21st in June and July 2024, before dropping to 23rd in August and September. This slight decline in rank is noteworthy, especially when compared to competitors like Terra, which started at 20th and slipped to 22nd by September, and Zen Cannabis, which showed a positive trend by climbing from 24th to 21st over the same period. Despite the rank changes, Big Pete's Treats experienced relatively stable sales, with a minor dip in July followed by a recovery in August. In contrast, Kushy Punch consistently ranked lower, at 25th, but showed a slight improvement in September. These dynamics suggest that while Big Pete's Treats is holding its ground, the brand could benefit from strategic initiatives to counteract the upward momentum of competitors like Zen Cannabis and maintain its competitive edge in the California market.
Notable Products
In September 2024, Big Pete's Treats saw the Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack achieve the top rank in sales, maintaining its first-place position from July, with a notable sales figure of 1719 units. The Fruity Blast Crispy Marshmallow Treat climbed to the second position, showing significant improvement from its fifth rank in July, with sales reaching 1364 units. Sativa Chocolate Chip Cookies 10-Pack settled in the third position, dropping from its second-place rank in August. The Original Crispy Marshmallow Treat entered the rankings for the first time this year, securing the fourth position. Meanwhile, the Chocolate Chip Mini Cookies 10-Pack experienced a decrease in rank, falling to fifth place after leading in June and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
