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Dec-2025
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Overview
Market Insights Snapshot
Big Pete's Treats has shown a notable upward trajectory in the California edible market, where it climbed from 19th to 16th place by December 2025. This steady rise in rankings coincides with a significant increase in sales, culminating in December with sales reaching $377,240. In contrast, their performance in Michigan has been less consistent. Despite a peak in November at the 71st position, the brand slipped back to 87th place by December. This fluctuation reflects a volatile market presence in Michigan, indicating challenges in maintaining a stable rank despite a temporary sales boost in November.
In Missouri, Big Pete's Treats has maintained a relatively stable presence in the edible category, hovering around the mid-40s in rankings throughout the last quarter of 2025. Although the rankings have not shown dramatic changes, the sales figures suggest a slight downward trend, indicating potential areas for growth and improvement. Meanwhile, in Ontario, the brand's absence from the top 30 in November suggests a significant dip in market presence, yet a rebound to 34th place in December indicates a quick recovery. This fluctuation in Ontario highlights the brand's potential to swiftly regain market share even after a brief setback.
Competitive Landscape
In the competitive landscape of the California edible market, Big Pete's Treats has shown a promising upward trajectory in the latter months of 2025. Starting from a rank of 19 in September, Big Pete's Treats improved its position to 16 by December, indicating a positive trend in consumer preference and market penetration. This improvement in rank is notable when compared to competitors such as ABX / AbsoluteXtracts and Kiva Chocolate, who also experienced rank fluctuations but did not show as consistent an upward movement. While ABX / AbsoluteXtracts maintained a relatively stable rank around 14, and Kiva Chocolate improved from 17 to 15, Big Pete's Treats' growth in rank suggests a strengthening market presence. Moreover, despite Dr. Norm's and Clsics having higher sales figures in earlier months, their fluctuating ranks and sales in December indicate potential volatility, contrasting with Big Pete's Treats' steady ascent. This trend positions Big Pete's Treats as a rising contender in the California edible market, with potential for continued growth in both rank and sales.
Notable Products
In December 2025, the top-performing product for Big Pete's Treats was Sleepy Time - THC/CBN 2:1 Indica Cherries and Berries Variety Gummies 10-Pack, maintaining its number one rank with a notable sales figure of 2662 units. Pineapple & Guava Live Rosin Gummies 10-Pack held steady at the second position, showing a consistent performance from November. The Indica Chocolate Chip Mini Cookie entered the rankings at third place, demonstrating a strong debut. Strawberry & Watermelon Live Rosin Gummies 10-Pack experienced a slight drop, moving from second to fourth place. Lastly, the Chocolate Chip Mini Cookies 10-Pack emerged in fifth place, marking its first appearance in the top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
