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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Big Pete's Treats operated as a single-category brand with Edible accounting for 100.0% of sales, while Edible YoY growth of 3.42% outpaced the brand’s total YoY of 2.82% but slipped MoM by 4.27%. Average price declined 9.27% YoY to $12.79, and the Edible rank in California was 16, indicating volume had to counteract pricing pressure to deliver the 2.82% YoY brand sales lift. The pattern implies reliance on a price-led defense within a concentrated mix, with share stability tied to maintaining Edible throughput despite a negative MoM trajectory.
The combination of a 3.42% YoY category lift and a 4.27% MoM dip signals sensitivity to near-term demand swings, while the 16 rank in California places Big Pete's Treats in a mid-tier slot that can move meaningfully with small share shifts. With 24-month sales up 34.01% and a 9.27% YoY price decrease, the positioning leans toward value within Edibles, implying that incremental gains will come more from mix optimization and velocity at current price points than from premiumization.
Competitive Landscape
Big Pete's Treats ranks #16 in CA Edible in May 2026, improving 2 positions from #18 year over year, and matching its 3-month position of #16, which also marks its peak rank in May 2026; by contrast, Wyld held steady at #1 with a -12.9% year-over-year sales change while Good Tide advanced from #6 to #5 with a 14.4% sales increase. Camino remained at #2 and Kanha / Sunderstorm stayed at #3, indicating stable top-tier positioning even as Big Pete's Treats edges upward by 2 ranks YoY; the combination of a flat short-term rank (16 over 3 months) and a new peak at #16 implies incremental gains that require further differentiation to translate into sustained upward mobility.
Notable Products
Pineapple & Guava Live Rosin Gummies 10-Pack (100mg) set the tone with a -16.7% month-over-month decline while holding rank 1, and Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN) slipped -16.0% at rank 8, whereas Strawberry & Watermelon Live Rosin Gummies 10-Pack (100mg) inched up +1.3% at rank 5; the steepest movements are concentrated in gummies even as two of the top five spots remain gummy SKUs. Indica Fruity Blast Crispy Marshmallow Treat (100mg) fell -6.3% at rank 2 and Chocolate Chip Mini Cookies 10-Pack (100mg) declined -8.0% at rank 6, with four of the top ten belonging to Cookies and two to Sleepy Time formulations, indicating sleep and cookie lines are stable in placement despite negative MoM pressure. Crispy Marshmallow Treat (100mg) dipped -5.1% at rank 10 against a category mix where Edibles dominate all top-10 positions and only one SKU posted positive MoM, implying Big Pete's Treats is leaning into breadth within Edibles but needs flavor and format refreshes to re-accelerate gummies while sustaining cookie-led baseline velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
