Data Snapshot: Sep 06, 2026
$100K+

Aug-2026

Sales

Decline

Trend

6-Month

104

Product Count

SKUs

$12.93

Avg Price

0.3%

YoY Sales Change

0.5%

YoY Price Change

Big Pete's Treats, a family-run brand from Santa Cruz, California, carved its niche in the cannabis industry with its policy of crafting original cannabis cookies from real cannabutter and locally sourced cannabis since 2010. The brand sets itself apart by ensuring each edible consistently contains 10 milligrams of THC, available from both Indica and Sativa strains. Recognized for their impeccable quality and consistency, these treats have made a significant impact, positioning Big Pete's Treats as a leading provider of cannabis baked goods in the Californian market.
Big Pete's Treats

Where to Buy

Big Pete's Treats is stocked at 516 licensed dispensaries across California, Missouri, and 5 other states, 312 of them in California, with the deepest coverage in San Diego, Sacramento, Los Angeles, San Francisco, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/1701.json?v=20260905
Big Pete's Treats Sales

Market Insights Snapshot

Big Pete's Treats Historical Sales by Category

In August 2026, Big Pete's Treats remained a single-category brand with Edible accounting for 100.0% of sales, pairing 30.9% year-over-year growth with a 3.2% month-over-month decline; the brand’s average price rose 52.8% year over year while unit volume lagged that price shift, and the Edible category’s month-over-month dip indicates some elasticity at current price points. Within California Edibles, the brand held rank 18 and saw brand-level sales up 30.9% year over year but down 3.2% month over month, implying that August 2026 momentum was driven by prior-period gains rather than in-month acceleration.

The combination of a 52.8% average price increase and a 3.2% month-over-month sales pullback, alongside a category-concentrated 100.0% mix, implies that Big Pete's Treats is leaning on pricing rather than assortment breadth to sustain the 30.9% year-over-year growth. Holding rank 18 in California Edibles with 24-month sales up 17.3% and August 2026 month-over-month sales down 3.2% suggests the current positioning prioritizes premiumization over share expansion, which may cap near-term rank gains unless pricing is balanced with volume tactics.

Aug-2026 Rank
Edible
18
66
49
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
100.0%
$12.93
+0.3%
-3.2%
Big Pete's Treats

Competitive Landscape

Big Pete's Treats sits at rank #18 in CA Edible in August 2026, slipping 1 place YoY from #17 and 2 places since May–June’s #16, despite having peaked at #15 in April 2026; meanwhile, Wyld held #1 both this year and last while its sales declined 3.1% YoY, and Good Tide stayed at #5 with sales up 17.2% YoY, indicating the ladder is tightening at the top even as mid-tier churn adds friction around ranks #15–#20 — the pattern implies Big Pete's Treats is stuck in a narrow band where small share shifts can move rank by 1–3 positions, so without a step-change it risks further slide from #18 rather than a rebound toward #15.

Big Pete's Treats market ranking for CA Edible

Big Pete's Treats

Notable Products

Indica Chocolate Chip Cookie (10mg) posted the steepest decline in August 2026 at -32.3% and slipped to rank 7, while Indica Fruity Blast Crispy Marshmallow Treat (100mg) fell -21.1% at rank 1. Pineapple & Guava Live Rosin Gummies 10-Pack (100mg) also contracted -14.8% at rank 3, versus Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN) rising +17.3% to rank 2. With eight of the top ten as Edible SKUs and cookie formats spanning ranks 2, 4, and 7 alongside two crispy marshmallow treats in the top ten, the mix points to a pivot toward functional sleep and novelty formats over everyday single-serve cookies, even as total dollars for the rank 4 Chocolate Chip Mini Cookies 10-Pack (100mg) reached $23,962.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Indica Fruity Blast Crispy Marshmallow Treat (100mg)
Edible
1
1
3
1
1
-21.1%
Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN)
Edible
5
7
4
9
2
+17.3%
Pineapple & Guava Live Rosin Gummies 10-Pack (100mg)
Edible
2
2
2
2
3
-14.8%
Chocolate Chip Mini Cookies 10-Pack (100mg)
Edible
3
3
5
3
4
-14.8%
Sleepy Time - THC/CBN 2:1 Indica Cherries and Berries Variety Gummies 10-Pack (100mg THC, 50mg CBN)
Edible
4
6
8
7
5
-2.7%
Strawberry & Watermelon Live Rosin Gummies 10-Pack (100mg)
Edible
6
5
6
6
6
-13.2%
Indica Chocolate Chip Cookie (10mg)
Edible
>10
4
1
4
7
-32.3%
Indica Birthday Cake Crispy Marshmallow Treat (100mg)
Edible
8
>10
10
5
8
-8.9%
Sativa Chocolate Chip Cookies 10-Pack (100mg)
Edible
10
10
9
>10
9
Crispy Marshmallow Treat (100mg)
Edible
7
8
>10
8
10
-18.2%
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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