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Jun-2024
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Overview
Market Insights Snapshot
Big Pete's Treats has shown a consistent performance in the California market, maintaining its position at rank 22 in the Edible category for three consecutive months from March to June 2024. Despite a slight dip in sales from $316,593 in April to $254,260 in June, the brand has managed to retain its foothold in the competitive California market. This consistency in ranking indicates a stable consumer base and a solid market presence, even though the sales figures have fluctuated slightly over the months.
In contrast, the performance of Big Pete's Treats in Ontario has been more volatile. Ranking at 28 in March and slipping to 31 by June, the brand did not make it into the top 30 in May, which could be seen as a concerning trend. Sales figures also reflect this instability, with a drop from $13,443 in March to $10,872 in June. This suggests that while the brand has a presence in Ontario, it faces challenges in maintaining a consistent ranking and sales volume, highlighting potential areas for strategic improvement.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Big Pete's Treats has shown consistent performance, maintaining a rank between 20th and 22nd place from March to June 2024. This steady positioning indicates a stable market presence, although it faces stiff competition from brands like Terra, which consistently ranks higher, peaking at 19th place in March and April 2024. Meanwhile, Dixie Elixirs has shown an upward trend, climbing from 24th to 20th place over the same period, potentially posing a threat to Big Pete's Treats' market share. On the other hand, Kushy Punch has experienced a slight decline, dropping from 20th to 23rd place, which could provide an opportunity for Big Pete's Treats to capture some of its market. Lastly, Zen Cannabis remains a lower-tier competitor, consistently ranking below Big Pete's Treats, thus posing less of an immediate threat. Overall, while Big Pete's Treats maintains a stable rank, the dynamic shifts among competitors highlight the need for strategic marketing and product innovation to improve its standing and sales in the long term.
Notable Products
In June 2024, the top-performing product for Big Pete's Treats was the Chocolate Chip Mini Cookies 10-Pack (100mg), maintaining its number one rank for the fourth consecutive month with sales of 1561 units. The Sativa Chocolate Chip Cookies 10-Pack (100mg) held steady at second place, consistent with its ranking from May 2024. The Indica Birthday Cake Crispy Marshmallow Treat (100mg) climbed to third place from fifth, showing a positive trend. The Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN) dropped one spot to fourth place. Notably, the Chocolate Crispy Marshmallow Treat (100mg) entered the rankings for the first time in June, securing the fifth position.
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