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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Big Pete's Treats operated as a single-category brand with Edible at 100.0% of sales share, posting year-over-year growth of 9.22% alongside a month-over-month decline of 9.24%. Brand-wide sales grew 8.77% year over year while the average price fell 6.44%, and within Edible the average price sat at $13.23, indicating that mix did not diversify even as pricing contracted. The brand held rank 18 in Edible in California, a position consistent with mid-pack dynamics and implying that June’s negative MoM and full Edible concentration are capping near-term rank mobility despite the positive YoY trend.
The pattern implies that Big Pete's Treats is trading volume for price within a single vertical: a 9.22% YoY category lift against a 6.44% price decline suggests unit expansion, while a 9.24% MoM dip signals seasonal or promotional pull-forward that did not translate into share broadening. With 100.0% of revenue in Edible and a state-category rank of 18 in California, the pathway to higher ranks hinges on stabilizing month-over-month cadence and either premiumization within Edible or selective category adjacency, because current single-category exposure concentrates risk to Edible-specific demand cycles.
Competitive Landscape
Big Pete's Treats sits at rank #18 in CA Edible in June 2026, unchanged YoY from #18, after peaking at #15 in April 2026 (a 3-position climb from its current spot) before settling back to #18 for three consecutive months. In contrast, Wyld holds #1 while posting a -1.9% YoY sales change, and Good Tide stays at #5 with a 28.5% YoY increase, indicating that upward share shifts are occurring above Big Pete's Treats even as its rank is flat. With Camino steady at #2 alongside a 12.9% YoY sales gain and Kanha / Sunderstorm fixed at #3 with a 10.9% YoY rise, the lack of movement from #18 despite an April 2026 peak at #15 implies that Big Pete's Treats is in a holding pattern where brief surges are not converting into sustained share capture.
Notable Products
Sleepy Time - THC/CBN 2:1 Indica Cherries and Berries Variety Gummies 10-Pack (100mg THC, 50mg CBN) posted the steepest decline at -24.9% month over month, falling to rank 9 while Strawberry & Watermelon Live Rosin Gummies 10-Pack (100mg) slipped -10.9% at rank 7, signaling fatigue in CBN-led and fruit-gummy formats. Pineapple & Guava Live Rosin Gummies 10-Pack (100mg) held rank 1 with 0.0% MoM change as Indica Chocolate Chip Cookie (10mg) rose 10.3% at rank 2, and four of the top ten are Cookie SKUs concentrated between ranks 2 and 8, indicating cookies are absorbing demand away from several declining gummies. Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN) grew 11.8% at rank 4 while the Original Crispy Marshmallow Treat (200mg) fell -12.0% at rank 5, and Sativa Chocolate Chip Cookies 10-Pack (100mg) dropped -11.6% at rank 8, pointing to a bifurcation where functional-cookie formats outpace both classic marshmallow treats and standard gummies. Taken together, the mix implies Big Pete's Treats is tilting toward cookie-led, function-forward formats while fruit gummies retrench, suggesting future assortment should prioritize cookie innovation over additional gummy variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
