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Dec-2024
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Overview
Market Insights Snapshot
In California, Big Pete's Treats has shown a consistent presence within the top 30 edible brands, maintaining a stable ranking around the 21st to 24th positions from September to December 2024. This steady performance highlights their enduring appeal in one of the most competitive cannabis markets. Despite a dip in sales in November, the brand managed to recover slightly in December, indicating resilience and potential for growth. Meanwhile, in Ontario, Big Pete's Treats experienced a positive upward trend in December, moving up to the 25th position, suggesting an increasing acceptance and demand for their products in this region.
In contrast, Missouri presents a different landscape for Big Pete's Treats. The brand did not make it into the top 30 edible brands, with rankings fluctuating in the 40s throughout the last quarter of 2024. However, the notable increase in sales from October to December, particularly the substantial jump in December, could be a precursor to improved rankings in the future. This indicates a growing interest and market penetration in Missouri, despite current challenges in achieving top-tier status. Such movements across different states and provinces highlight the varying dynamics Big Pete's Treats faces in expanding its footprint in the cannabis edibles market.
Competitive Landscape
In the competitive landscape of the edible category in California, Big Pete's Treats has experienced fluctuations in its market position, with its rank oscillating between 21st and 24th from September to December 2024. Despite these changes, the brand has maintained a consistent presence, unlike some competitors who have seen more dramatic shifts. For instance, Space Gem improved its rank from 20th to 18th in October but dropped to 23rd by December, indicating volatility in its market performance. Meanwhile, Happy Fruit has shown resilience, consistently ranking within the top 20 and even climbing to 20th in December, potentially capturing market share from others. Zen Cannabis and Terra have also seen their ranks fluctuate, with Zen Cannabis consistently trailing Big Pete's Treats, while Terra briefly surpassed it in December. These dynamics suggest that while Big Pete's Treats faces stiff competition, its ability to maintain a stable rank amidst shifting market conditions is noteworthy, highlighting the importance of strategic positioning and brand loyalty in this competitive market.
Notable Products
In December 2024, Fruity Blast Crispy Marshmallow Treat (100mg) reclaimed its top position as the best-selling product for Big Pete's Treats, with a notable sales figure of 1855 units. Chocolate Chip Mini Cookies 10-Pack (100mg) consistently held the second spot, maintaining its strong performance from November. Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN) dropped to third place, despite previously leading in November. Sativa Chocolate Chip Cookies 10-Pack (100mg) remained in fourth place, showing stable sales performance. Chocolate Crispy Marshmallow Treat (100mg) rounded out the top five, climbing back up after a dip in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
