Market Insights Snapshot
Big Pete's Treats has shown a steady performance in the edible category across multiple states. In California, the brand maintained its place within the top 20 brands from August to November 2023, showing a consistent performance. However, it's worth noting the slight dip in rankings from 16th to 18th in September and October. On the other hand, in Arizona, the brand's ranking fluctuated a bit more, but remained within the top 50. There was a noticeable drop in September and October, but the brand managed to climb back up to the 40th position in November.
Meanwhile, in Canadian provinces, the brand's performance varied. In Alberta, Big Pete's Treats' ranking remained fairly steady, hovering around the mid-50s. This indicates that while the brand is not in the top 20, it still maintains a presence in the market. In contrast, the brand showed significant improvement in Ontario. Starting at the 56th position in August, it climbed up to the 36th position by November, a commendable upward trend. These movements across different states and provinces show that Big Pete's Treats has a diverse market presence, with room for growth and improvement in certain areas.
In the California edible cannabis market, Big Pete's Treats has been maintaining a steady position in the top 20 brands, with slight fluctuations in rank from August to November 2023. While Big Pete's Treats saw a slight drop in rank from 16th in August to 18th in October, it managed to climb back up to 16th in November. In comparison, Dixie Elixirs experienced a more volatile journey, moving from 19th to 14th, then dropping back to 18th. ABX / AbsoluteXtracts maintained a more stable rank, hovering around the 15th position. Space Gem and Dr. Norm's have consistently ranked higher than Big Pete's Treats, but both have seen a downward trend in rank over these months. Sales trends for these brands show a similar pattern, with Big Pete's Treats experiencing a slight dip in sales, but not as significant as some of its competitors.
In November 2023, the top-performing product from Big Pete's Treats was the Chocolate Chip Mini Cookies 10-Pack (100mg) in the Edible category, maintaining its first-place rank from previous months with a notable sales figure of 2527 units. Following closely, the Sativa Chocolate Chip Cookies 10-Pack (100mg) jumped two ranks from October to secure the second place. The Indica Chocolate Chip Mini Cookie (10mg) slipped one rank from October, landing in third place. The Indica Peanut Butter Cookies 10-Pack (100mg) held steady in the fourth position, while the Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN) dropped two places to fifth. This analysis reveals a dynamic competition among Big Pete's Treats' Edibles, with changing consumer preferences influencing the rankings.