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Sep-2025
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Overview
Market Insights Snapshot
Big Pete's Treats has shown varied performance across different states and provinces, with notable fluctuations in its rankings. In California, the brand experienced a downward trend in the Edible category, slipping from 17th in June 2025 to 21st by September 2025. This decline corresponds with a decrease in sales over the same period, indicating potential challenges in maintaining market share. Conversely, in Missouri, Big Pete's Treats improved its position slightly, moving up from 44th in June to 40th in September, with sales figures showing a positive trajectory, suggesting a strengthening presence in this market.
In Michigan, the brand's performance was inconsistent, with rankings outside the top 30 in July but rebounding to 69th in August before dropping again to 85th in September. This volatility might indicate fluctuating consumer interest or competitive pressures. Meanwhile, in Ontario, Big Pete's Treats maintained a stable presence, consistently ranking around the 30th position, which might suggest a steady, albeit modest, foothold in the market. The brand's ability to sustain and improve its rankings in these diverse markets will be crucial for future growth and stability.
Competitive Landscape
In the competitive California edible market, Big Pete's Treats has experienced a decline in rank from June to September 2025, dropping from 17th to 21st place. This trend is mirrored by a decrease in sales over the same period. Notably, Space Gem has shown a positive trajectory, improving its rank from 22nd to 19th, suggesting a growing consumer preference. Meanwhile, Punch Extracts / Punch Edibles has also climbed the ranks, moving from 24th to 20th, indicating a competitive edge over Big Pete's Treats. Petra, although initially ahead, experienced a drop to 22nd place in September, which could be a potential opportunity for Big Pete's Treats to regain some market share. The fluctuating positions of these brands highlight the dynamic nature of the edible market in California, emphasizing the need for Big Pete's Treats to innovate and adapt to maintain its competitive position.
Notable Products
In September 2025, the top-performing product from Big Pete's Treats was the Sleepy Time - THC/CBN 2:1 Indica Cherries and Berries Variety Gummies 10-Pack, which rose to rank 1 from rank 2 in the previous two months, with sales reaching 1637 units. The Pineapple & Guava Live Rosin Gummies 10-Pack, which previously held the top spot in July, ranked second in September. Strawberry & Watermelon Live Rosin Gummies maintained a consistent presence in the top three, landing at rank 3. The Indica Chocolate Chip Cookie made its entry into the rankings at position 4, while the Indica Fruity Blast Crispy Marshmallow Treat reappeared at rank 5, having last been ranked in June. Overall, the rankings show a dynamic shift in consumer preferences, with Sleepy Time Gummies taking the lead in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
