Data Snapshot: Nov 02, 2026
$100K+

Oct-2026

Sales

Decline

Trend

6-Month

100

Product Count

SKUs

$13.19

Avg Price

3.7%

YoY Sales Change

-6.4%

YoY Price Change

Big Pete's Treats, a family-run brand from Santa Cruz, California, carved its niche in the cannabis industry with its policy of crafting original cannabis cookies from real cannabutter and locally sourced cannabis since 2010. The brand sets itself apart by ensuring each edible consistently contains 10 milligrams of THC, available from both Indica and Sativa strains. Recognized for their impeccable quality and consistency, these treats have made a significant impact, positioning Big Pete's Treats as a leading provider of cannabis baked goods in the Californian market.
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Big Pete's Treats

Where to Buy

Big Pete's Treats is stocked at 516 licensed dispensaries across California, Missouri, and 4 other states, 298 of them in California, with the deepest coverage in San Diego, Sacramento, Los Angeles, San Jose, and La Mesa. Search by ZIP code or city below to find the closest one.

https://headsetstorage.blob.core.windows.net/brand-stores/1701.json?v=20261102
Big Pete's Treats Sales

Market Insights Snapshot

Big Pete's Treats Historical Sales by Category

In October 2026, Big Pete's Treats remained fully concentrated in Edible, with category share at 100.0% and category sales up 3.74% year over year and 3.75% month over month. Average price declined 6.35% year over year to $13.19, while total brand sales still rose 3.74% YoY, indicating mix stability within Edible and elasticity at play; the pattern implies volume gains offset the price compression, keeping the single-category focus intact.

Within California Edibles, the brand held rank 18 as of October 2026, pairing a 3.75% MoM lift with a 6.35% YoY price decrease, whereas sales advanced 3.74% YoY. The juxtaposition of a mid-pack rank position (18) and price-led accessibility signals a value-leaning positioning inside Edibles: the brand is trading price for velocity to defend share within a single-category strategy, which implies future growth will depend more on sustained throughput than on further pricing moves.

Oct-2026 Rank
Edible
#18
#73
#56
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
100.0%
$13.19
+3.7%
+3.8%
Big Pete's Treats

Competitive Landscape

Big Pete's Treats ranks #18 in CA Edible in October 2026, improving 1 place from #19 year over year, while holding flat versus three months ago at #18 and sitting 2 spots below its April 2026 peak at #16; by contrast, Wyld remained fixed at #1 year over year with sales up 6.2% and Camino stayed at #2 with sales up 17.6%, indicating that Big Pete's Treats is inching upward within a stable top tier but must convert stability into share-taking to avoid being boxed into the mid‑teens.

Big Pete's Treats category ranking vs. nearest competitors
Big Pete's Treats

Notable Products

Big Pete's Treats concentrates sales in a relatively small slice of its catalog in October 2026, with 54.4% of revenue coming from the top 10 of 84 products and the leading item, Indica Cannabutter (1000mg THC, 4oz), at 11.8%. That level of concentration means most of its sales ride on a handful of items.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Indica Cannabutter (1000mg THC, 4oz)
Ingredients (Cooking Oil, Flour, etc.)
11.8%
$38.94
+0.6%
+21.8%
Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN)
Cookie
5.9%
$15.08
+15.8%
+18.8%
Chocolate Chip Mini Cookies 10-Pack (100mg)
Cookie
5.7%
$14.67
+11.6%
+1.3%
Pineapple & Guava Live Rosin Gummies 10-Pack (100mg)
Gummies
5.3%
$12.31
+0.5%
-10.8%
Sleepy Time - THC/CBN 2:1 Indica Cherries and Berries Variety Gummies 10-Pack (100mg THC, 50mg CBN)
Gummies
5.2%
$12.46
+1.6%
+13.1%
Indica Fruity Blast Crispy Marshmallow Treat (100mg)
Brownie, Blondie, and Cereal Bars
4.9%
$12.61
+4.0%
-8.4%
Strawberry & Watermelon Live Rosin Gummies 10-Pack (100mg)
Gummies
4.0%
$13.35
+8.9%
-9.7%
Crispy Marshmallow Treat (100mg)
Brownie, Blondie, and Cereal Bars
4.0%
$13.10
+8.0%
-3.7%
Sativa Cannabutter (1000mg)
Ingredients (Cooking Oil, Flour, etc.)
3.9%
$38.57
+0.7%
+57.4%
Sativa Chocolate Chip Cookies 10-Pack (100mg)
Cookie
3.7%
$14.88
+13.2%
-9.0%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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