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Apr-2025
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Overview
Market Insights Snapshot
Big Pete's Treats has shown a promising upward trend in the California edibles market. Starting the year at rank 23, the brand improved its position to rank 18 by April 2025. This movement within the top 30 highlights a positive reception and growing popularity among consumers in California. The sales figures reflect this upward trajectory, with a notable increase from January to April. However, in Missouri, the brand's performance has been less stable, fluctuating from rank 42 in January to 47 by April. This suggests challenges in maintaining a consistent market presence in Missouri's competitive edibles sector.
In Michigan, Big Pete's Treats has not yet secured a spot in the top 30, with rankings hovering in the 70s throughout the first four months of 2025. This indicates a need for strategic efforts to boost brand visibility and consumer engagement in the state. Despite not breaking into the top 30, there is a positive trend in sales volume, suggesting that while the brand may not be a leading player, it is gaining traction among Michigan consumers. The varying performance across these states underscores the importance of tailored marketing strategies to address regional market dynamics and consumer preferences.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Big Pete's Treats has shown a promising upward trajectory in rankings, moving from 23rd in January 2025 to 18th by April 2025. This improvement indicates a positive response from consumers, likely driven by strategic marketing efforts or product innovations. In contrast, Dr. Norm's experienced a slight decline, dropping from 15th to 17th over the same period, despite maintaining higher sales figures. Clsics remained relatively stable, hovering around the 16th and 17th positions, while Petra saw a slight dip to 20th in April. Notably, Gramlin made a significant leap into the rankings in March, moving from outside the top 20 to 19th by April, indicating a potential new competitor to watch. These dynamics suggest that while Big Pete's Treats is gaining ground, the competition remains fierce, with several brands closely vying for consumer attention and market share.
Notable Products
In April 2025, the top-performing product from Big Pete's Treats was the Indica Fruity Blast Crispy Marshmallow Treat (100mg), maintaining its leading position from March with sales reaching 1723 units. The Pineapple & Guava Live Rosin Gummies 10-Pack (100mg) held steady in the second position, showing consistent popularity. Notably, the Sleepy Time - THC/CBN 2:1 Indica Cherries and Berries Variety Gummies 10-Pack (100mg THC, 50mg CBN) climbed to third place, up from unranked in March, indicating a surge in consumer interest. The Chocolate Chip Mini Cookies 10-Pack (100mg) saw a slight improvement, moving up to fourth place from fifth in March. Meanwhile, the Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN) dropped to fifth place, indicating a shift in consumer preferences within the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
