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Oct-2025
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Overview
Market Insights Snapshot
Petra's performance in the Edible category shows varying trends across different states. In California, the brand has seen a gradual decline in its ranking from 19th in July 2025 to 24th in October 2025. This downward trend is mirrored by a decrease in sales, although there was a slight recovery in October. Meanwhile, in Michigan, Petra maintained a relatively stable presence, consistently ranking within the top 20 until a drop to 23rd place in October. Despite this, Michigan remains a significant market for Petra, as evidenced by its substantial sales figures.
In Illinois, Petra's rankings have not made it into the top 30, indicating a challenging market environment for the brand. The brand's sales figures in Illinois reflect this struggle, with fluctuations but no significant breakthrough. Conversely, in Ohio, Petra has maintained a consistent ranking around the 30th position, showing a stable but modest presence. This consistency might suggest a loyal consumer base in Ohio, even though the brand hasn't achieved top-tier status. These insights reveal the diverse market dynamics Petra faces across different regions, highlighting areas of both opportunity and challenge.
Competitive Landscape
In the Michigan edible market, Petra has experienced a notable shift in its competitive landscape from July to October 2025. Initially ranked 19th in July, Petra maintained a stable position through August and September but saw a decline to 23rd in October. This drop in rank is significant as it coincides with a decrease in sales, suggesting increased competition and potential market share loss. Meanwhile, PC Pure has shown resilience, maintaining a rank close to Petra's and even surpassing it in October with a rank of 21. High Minded also presents a competitive challenge, as it moved from 20th to 24th, closely trailing Petra. The fluctuations in these rankings highlight a dynamic market where Petra's competitors are closing in, emphasizing the need for strategic adjustments to regain its footing and improve sales performance.
Notable Products
In October 2025, the top-performing product from Petra was Moroccan Mints 40-Pack (100mg), which maintained its number one rank from previous months, with sales reaching 10,882 units. The THC/CBN 2:1 Blackberry Mints 40-Pack (110mg THC, 55mg CBN) consistently held the second position, showing stable performance. Tart Cherry Mints 40-Pack (100mg) climbed to third place, improving from its fourth rank in September 2025, indicating a positive trend in sales. Sugar Free Pineapple Mints 40-Pack (100mg) dropped to fourth place from its previous third position, reflecting a decrease in sales. The Tart Cherry Mints 20-Pack (100mg) remained steady in fifth place, showing consistency over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
