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May-2026
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Avg Price
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YoY Price Change
Market Insights Snapshot
In May 2026, Petra remained a single-category brand with Edible accounting for 100.0% of sales, posting 7.4% year-over-year growth and a 15.4% month-over-month lift. Average price rose 5.3% YoY to $16.82 while the brand held the number 18 rank in Edible in California, implying volume growth outpaced pricing but rank gains did not materialize. The combination of a 15.4% MoM surge alongside a 7.4% YoY increase indicates seasonal or promotional momentum layered on top of moderate annual expansion, suggesting Petra’s Edible mix is expanding faster than its category rank position would signal.
The concentration in Edible at 100.0% share coupled with a 5.3% YoY price increase and a stable number 18 rank in California implies Petra is leaning into price-led value perception rather than assortment breadth. With MoM growth at 15.4% against 7.4% YoY, the brand is likely capitalizing on short-cycle demand spikes, but the unchanged rank position at 18 suggests competitors are keeping pace, so sustaining momentum may require strengthening sub-segment depth or pack-size strategy within Edibles rather than diversification.
Competitive Landscape
Petra is ranked #18 in CA Edible for May 2026, improving 1 position from #19 year over year and up 2 spots from #20 in February 2026, while still 2 places below its peak #16 from July 2024; in contrast, Wyld held #1 with a -12.9% YoY sales change and Good Tide advanced from #6 to #5 alongside a 14.4% YoY sales increase, indicating Petra’s modest rank gains are occurring as the category leader softens and a mid-pack challenger climbs, which implies Petra’s current trajectory is incremental improvement rather than a breakout toward the top tier.
Notable Products
Pineapple Mints 20-Pack (100mg) posted the standout movement in May 2026 with +51.9% MoM to rank 9, while Moroccan Mints 40-Pack (100mg) rose +31.5% to rank 1 and accounted for about $210,194, indicating momentum is skewing toward both value and volume leaders simultaneously. Tart Cherry Mints 40-Pack (100mg) advanced +13.9% at rank 2 and Sugar Free Pineapple Mints 40-Pack (100mg) climbed +25.6% at rank 5, whereas Saigon Cinnamon Mints 40-Pack (100mg) dipped -3.0% at rank 6 and THC/CBN 2:1 Blackberry Mints 40-Pack (100mg THC, 40mg CBN) fell -5.0% at rank 8, signaling a tilt away from certain legacy or CBN-heavy formats. With four of the top ten being Blackberry Mints or Tart Cherry Mints variants and every top-10 item in Edible, the concentration implies Petra is consolidating share around core mint formats and flavor families rather than diversifying into new categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
