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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Petra is stocked at 774 licensed dispensaries across California, Michigan, and 4 other states, 378 of them in California, with the deepest coverage in Los Angeles, San Francisco, San Diego, Sacramento, and Santa Rosa. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Petra operated as a single-category brand with Edible accounting for 100.0% of sales, posting a 4.92% year-over-year lift and a 5.40% month-over-month gain; average price rose 5.46% YoY to $16.44 while share within the mix remained concentrated at 100.0%. Within Michigan Edibles, Petra held rank 20, indicating mid-pack placement despite sequential growth. The pattern implies Petra is leaning into a fully concentrated Edible strategy where modest price inflation coincides with volume stability, and incremental MoM momentum is not yet translating into a top-tier rank position.
The combination of a 5.46% YoY price increase alongside 4.92% YoY sales growth and a 5.40% MoM sales uptick suggests pricing power without immediate category expansion, reinforcing Petra’s identity as a focused Edible specialist rather than a portfolio diversifier. Holding rank 20 in Michigan while delivering back-to-back MoM and YoY gains indicates traction that may improve rank only gradually; the implication is that Petra’s path to higher share likely depends on mix depth within Edibles (form factors, dosage tiers) rather than cross-category moves.
Competitive Landscape
Petra sits at rank #20 in MI Edible in July 2026, unchanged from rank #20 year over year, while improving from rank #26 in April 2026 to #20 in July 2026. In the competitive set, Wyld held #1 both year over year and in July 2026 despite a -23.3% YoY sales change, and MKX Oil Company slipped from #3 YoY to #4 in July 2026 with +4.6% YoY sales, indicating Petra’s six-place rise since April 2026 came from mid-pack churn rather than top-tier weakness; this trajectory implies Petra is stabilizing at the lower edge of the top 20 and requires incremental share gains to convert recent momentum into durable rank advancement.
Notable Products
Sugar Free Pineapple Mints 40-Pack (100mg) posted the largest month-over-month gain at +50.6%, jumping into rank 4 while Moroccan Mints 40-Pack (100mg) slipped 9.3% but held rank 1. Two CBN-led Blackberry variants moved in opposite directions, with the 110mg/55mg format up 19.9% at rank 3 while the 100mg/40mg format fell 22.0% to rank 7, and the 5:2 Blackberry at rank 10 declined 15.4%. With five of the top ten coming from the Mints 40-Pack family and only one SKU exceeding $200,000 in July 2026 sales, the pattern implies Petra is tilting toward higher-potency or differentiated formulations within established pack sizes while premium flagships consolidate rather than expand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
