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Aug-2025
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Overview
Market Insights Snapshot
Petra's performance in the Edible category reveals some interesting trends across different states. In California, Petra has maintained a consistent presence in the rankings, although there is a slight downward trend from 19th in May 2025 to 22nd in August 2025. Despite this decline, Petra's ability to remain within the top 30 brands in California suggests a stable consumer base. In contrast, Petra's rankings in Illinois have not breached the top 30, indicating a more challenging market for the brand in this state. However, the slight improvement from 56th in May to 52nd in August suggests some positive momentum, albeit outside the top tier.
Meanwhile, in Michigan, Petra has shown a strong performance, consistently ranking within the top 30, and even improving from 23rd in May to 19th in both July and August. This upward movement highlights a growing acceptance and popularity of Petra's products in Michigan. In Ohio, Petra has shown stability, maintaining a rank around 32nd, which suggests a steady but not dominant presence in the market. The overall sales trends across these states indicate varying degrees of market penetration and brand recognition, with some areas showing more promise than others. These insights can help stakeholders understand where Petra might focus its future efforts for growth and market expansion.
Competitive Landscape
In the Michigan edible market, Petra has shown a notable improvement in its competitive positioning from May to August 2025. Starting from a rank of 23 in May, Petra climbed to 19 by July and maintained this position in August, indicating a positive trend in its market presence. This upward movement is significant when compared to competitors like Mojo (Edibles), which experienced a slight decline from rank 15 to 17 during the same period, and Lost Farm, which fluctuated but ended at rank 18 in August. Meanwhile, High Minded and Mischief remained outside the top 20, with Mischief never breaking into the top 20 ranks. Petra's sales trajectory also reflects this competitive edge, with a substantial increase in sales from June to July, further solidifying its rising status in the Michigan edible market.
Notable Products
In August 2025, Petra's Moroccan Mints 40-Pack (100mg) maintained its position as the top-performing product, consistently ranking first since May, with sales reaching 15,274 units. The THC/CBN 2:1 Blackberry Mints 40-Pack (110mg THC, 55mg CBN) also held steady in second place throughout these months. Tart Cherry Mints 20-Pack (100mg) climbed to third place in August, improving from its fifth position in May and July. Pineapple Mints 40-Pack (100mg) experienced fluctuations, ranking fourth in August after a peak in June. Meanwhile, Tart Cherry Mints 40-Pack (100mg) saw a decline, dropping to fifth place in August from third in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
