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Apr-2025
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Overview
Market Insights Snapshot
Petra's performance in the edible category across various states reveals both stability and challenges. In California, Petra has maintained a consistent presence in the top 20, although there was a slight decline from 18th to 20th place from February to April 2025. This suggests a stable yet slightly competitive market environment. Meanwhile, in Michigan, Petra has consistently ranked 27th since February 2025, showing a steady performance without significant movement either up or down, which might indicate a solid but unchanging market position. However, in Ohio, there was a drop from 36th to 40th place by April 2025, highlighting potential challenges in maintaining a competitive edge in that state.
In contrast, Petra's performance in Illinois has shown a slight upward trend, with the brand moving from 58th to 54th place between January and April 2025. This improvement suggests a gradual increase in market acceptance and brand recognition. However, in Massachusetts, Petra was not ranked in the top 30 after January 2025, which could be a point of concern, indicating a need for strategic adjustments to improve their market standing. Despite these varied performances, Petra's ability to maintain or improve its rankings in certain states suggests a potential for growth if they can address the challenges in other markets.
Competitive Landscape
In the competitive landscape of the California edible market, Petra has experienced notable fluctuations in its ranking from January to April 2025. Initially positioned at 19th in January, Petra improved to 18th in February but then saw a slight decline to 20th by April. This shift indicates a dynamic market environment where competitors are actively vying for consumer attention. Notably, Big Pete's Treats and Zen Cannabis have maintained relatively stable positions, with Zen Cannabis consistently holding the 21st rank throughout the period. Meanwhile, Punch Extracts / Punch Edibles and Gramlin have shown varying degrees of movement, with Gramlin making a significant leap from outside the top 20 to 19th in April. These shifts suggest that while Petra remains a strong contender, the brand must continue to innovate and adapt to maintain its competitive edge in a rapidly evolving market.
Notable Products
In April 2025, Petra's top-performing product was Moroccan Mints 40-Pack (100mg), maintaining its first-place rank from previous months with a sales figure of 11,562. The THC/CBN 2:1 Blackberry Mints 40-Pack (110mg THC, 55mg CBN) held steady in second place, showing an increase in sales compared to March. Tart Cherry Mints 20-Pack (100mg) secured the third position, climbing up from fifth place in January and February. New entries for April include Pineapple Mints 40-Pack (100mg) and Saigon Cinnamon Mints 40-Pack (100mg), ranked fourth and fifth respectively. Overall, Petra's edible category shows consistent performance with Moroccan Mints leading the charge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
