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Nov-2025
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Overview
Market Insights Snapshot
Petra's performance in the California market showcases a consistent presence in the Edible category. Despite some fluctuations, Petra has maintained a position within the top 30 brands, with a slight improvement from 23rd place in October 2025 to 21st in November 2025. This upward trend is indicative of a recovery in sales, as evidenced by the increase from $280,452 in October to $290,992 in November. In contrast, Petra's performance in Illinois is less stable, with rankings oscillating around the 50th position, ultimately landing at 53rd in November. This ranking indicates that Petra is struggling to gain a foothold in the Illinois market, as it has not been able to break into the top 30 brands.
In Michigan, Petra's presence is more stable, consistently ranking within the top 30 in the Edible category, although it slipped from 19th in September to 22nd in both October and November 2025. This consistency suggests a steady demand, albeit with slight downward pressure on their ranking. Meanwhile, in Ohio, Petra has maintained a relatively stable position, fluctuating slightly but remaining around the 31st to 34th rank over the months. This consistency in Ohio, despite not breaking into the top 30, indicates a steady, albeit limited, market presence. Petra's varied performance across these states highlights the dynamic nature of the cannabis market and the challenges of expanding brand presence consistently across different regions.
Competitive Landscape
In the Michigan edible market, Petra has experienced a slight decline in its competitive standing over recent months, moving from 19th place in September 2025 to 22nd place by November 2025. This shift indicates a need for strategic adjustments to regain its footing amidst a competitive landscape. Notably, PC Pure has maintained a strong presence, consistently ranking 20th or higher, suggesting robust sales that could be drawing potential customers away from Petra. Meanwhile, Thunder Canna and High Minded have shown fluctuating ranks but remain competitive, with Thunder Canna slightly outperforming Petra in November. The upward trajectory of Kiva Chocolate from 32nd to 24th place highlights a potential emerging threat, as their sales have increased significantly, potentially capturing market share. Petra's consistent presence in the top 22 suggests stability, but the brand must innovate to counteract the advances of its competitors and improve its rank and sales in this dynamic market.
Notable Products
In November 2025, Petra's top-performing product was Moroccan Mints 40-Pack (100mg), maintaining its number one rank consistently from August through November, with sales reaching 12,298 units. The THC/CBN 2:1 Blackberry Mints 40-Pack (110mg THC, 55mg CBN) held steady in the second position across the same period. Tart Cherry Mints 40-Pack (100mg) secured the third spot, showing a slight dip in sales but maintaining its rank from October. Saigon Cinnamon Mints 40-Pack (100mg) climbed from fifth in October to fourth in November, indicating a positive trend. Tart Cherry Mints 20-Pack (100mg) re-entered the rankings at fifth place, recovering from an absence in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
