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Jul-2025
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Overview
Market Insights Snapshot
Petra, a notable player in the cannabis edibles market, has demonstrated varied performance across different states over recent months. In California, Petra has maintained a relatively stable presence, consistently ranking within the top 30 brands, with a slight improvement moving from 21st in April to 19th in July. This stability in ranking is reflected in their sales figures, which, while experiencing minor fluctuations, show a general consistency. Meanwhile, in Michigan, Petra has shown significant growth, improving its rank from 26th in April to 20th by July. This upward trend is underscored by a notable increase in sales, indicating a strengthening foothold in the Michigan market.
Conversely, Petra's performance in Illinois has been less favorable, with the brand not breaking into the top 30, peaking at 53rd in July. This suggests challenges in gaining traction in the Illinois market, despite a slight recovery in sales from June to July. In Ohio, Petra's presence has been relatively stable, hovering around the mid-30s in rank, though it has not yet managed to break into the top 30. The sales figures in Ohio have shown a steady increase, suggesting potential for future growth if current trends continue. These movements across states highlight the diverse challenges and opportunities Petra faces in the competitive landscape of cannabis edibles.
Competitive Landscape
In the competitive landscape of the Edible category in Michigan, Petra has shown a notable improvement in its rank over the months from April to July 2025. Starting at rank 26 in April, Petra climbed to rank 20 by July, indicating a positive trend in its market position. This upward movement is significant when compared to competitors such as PC Pure, which slipped from rank 19 to 21, and Gelato, which experienced a slight fluctuation but maintained a higher rank overall. Meanwhile, High Minded and Mischief showed mixed performance with High Minded improving its sales steadily, while Mischief's rank remained mostly outside the top 20. Petra's sales growth, particularly the jump in July, suggests a strengthening brand presence and consumer preference, positioning it as a rising contender in the Michigan edible market.
Notable Products
In July 2025, Petra's Moroccan Mints 40-Pack (100mg) maintained its position as the top-performing product, with impressive sales reaching 14,839 units. The THC/CBN 2:1 Blackberry Mints 40-Pack held steady at the second spot, showing a resurgence in sales compared to June. Pineapple Mints 40-Pack climbed back to the third rank after slipping to fifth in June, indicating a positive sales momentum. Tart Cherry Mints 40-Pack and Tart Cherry Mints 20-Pack remained in the fourth and fifth positions respectively, with consistent sales figures that reflect stable consumer demand. This ranking stability and slight upward shifts suggest a strong and loyal customer base for Petra's edible products.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
