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Aug-2025
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Overview
Market Insights Snapshot
Dr. Norm's has shown a consistent presence in the Edible category within California, maintaining a ranking within the top 20 throughout the summer months of 2025. While there was a slight dip in June, falling to 17th place from 15th in May, the brand quickly recovered to 16th place by July and held steady in August. This stability suggests a resilient performance in a competitive market, although the brand's sales figures did see a decline from May to August, with the highest sales recorded in May. This indicates that while Dr. Norm's remains a popular choice among consumers, it faces challenges in maintaining its sales momentum.
Interestingly, Dr. Norm's did not appear in the top 30 rankings in any other states or provinces during this period, which could be seen as a limitation in its market reach or a strategic focus on California as its primary market. This absence from other markets could either highlight missed opportunities for expansion or a deliberate choice to strengthen its foothold in California. As the cannabis industry continues to evolve, it will be important for Dr. Norm's to assess whether its current strategy aligns with broader market trends and consumer preferences across different regions.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Dr. Norm's has experienced some fluctuations in its ranking, indicating a dynamic competitive environment. From May to August 2025, Dr. Norm's rank shifted from 15th to 16th, with a noticeable dip to 17th in June. This fluctuation is mirrored in its sales, which peaked in May and saw a decline in June before stabilizing. In comparison, ABX / AbsoluteXtracts maintained a more stable position, consistently ranking around 13th, though their sales showed a downward trend. Meanwhile, Clsics displayed a slight improvement in rank, moving from 16th to 15th, with sales showing resilience. Kiva Chocolate experienced a decline in rank, falling to 18th by August, which could indicate potential opportunities for Dr. Norm's to capture more market share. Interestingly, Zen Cannabis showed an upward trend, improving its rank from outside the top 20 to 17th, suggesting increasing competition. These dynamics highlight the importance for Dr. Norm's to strategize effectively to maintain and improve its market position amidst shifting consumer preferences and competitive pressures.
Notable Products
In August 2025, Mango Madness Max Solventless Hash Gummy (100mg) emerged as the top-performing product for Dr. Norm's, climbing from an unranked position in July to first place with sales totaling 2205 units. Wicked Watermelon Hash Gummy (100mg) maintained a strong presence, moving up to second place from fourth in July, while Fruity Pebbles Rice Crispy Bar (100mg) slightly dropped to third from its consistent second-place ranks in June and July. Sleep Well - THC/CBN 2:1 - Elderberry Nano Sleep Gummies 10-Pack (100mg THC, 50mg CBN) saw a decline to fourth place after leading the sales in June and July. Lastly, the Key Lime High Max Gummy (100mg) stabilized in fifth place, showing a minor decrease from its previous rankings in May and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
