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Oct-2025
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Overview
Market Insights Snapshot
Dr. Norm's has shown a notable presence in the California market, particularly in the Edible category, where it consistently maintained the 16th rank from July to October 2025. This stability in ranking suggests a steady demand and consumer loyalty within this segment. However, the sales figures reveal an interesting trend, with a dip in sales from July to September, followed by a recovery in October. This fluctuation could indicate seasonal variations or the impact of competitive dynamics in the market. On the other hand, Dr. Norm's made a significant entry into the Capsules category in California, where it debuted at 14th place in September and climbed to 12th in October, highlighting a positive trajectory in this category.
It is important to note that Dr. Norm's absence from the top 30 rankings in the Capsules category during July and August could be seen as a missed opportunity or a strategic focus on other categories during that period. The brand's ability to break into the top 15 by September suggests a successful product launch or an effective marketing strategy that resonated with consumers. The consistent ranking in the Edible category, despite the sales fluctuations, indicates a strong market position that Dr. Norm's could potentially leverage to enhance its performance in other states or categories. While the data provides a glimpse into Dr. Norm's performance in California, further insights could be drawn by examining the brand's strategies and consumer preferences in more detail.
Competitive Landscape
In the competitive landscape of the California edible market, Dr. Norm's has maintained a consistent rank of 16th from July to October 2025, showcasing stability in a fluctuating market. Despite a dip in sales from July to September, Dr. Norm's experienced a notable rebound in October, surpassing its July sales figures. This resilience is crucial as competitors like Clsics and ABX / AbsoluteXtracts have shown varied performances, with Clsics climbing from 15th to 13th place, indicating a potential threat to Dr. Norm's position. Meanwhile, Kiva Chocolate and Big Pete's Treats have not been able to break into the top 15, suggesting that Dr. Norm's remains competitive against these brands. The data highlights Dr. Norm's ability to sustain its market presence amidst aggressive competition, which could be a strategic advantage if leveraged effectively in marketing campaigns.
Notable Products
In October 2025, the top-performing product for Dr. Norm's was the Wicked Watermelon Hash Gummy (100mg) in the Edible category, reclaiming its number one position after a brief dip to second place in September. It achieved impressive sales of 5,217 units, marking a significant increase from previous months. The Key Lime High Max Gummy (100mg) followed closely, maintaining its strong presence in the second position, a shift from its brief peak in September. Mango Madness Max Solventless Hash Gummy (100mg) consistently held the third rank across the months, demonstrating steady performance. Notably, the Fruity Pebbles Rice Crispy Bar (100mg) climbed to fourth place in October, showing a resurgence after not being ranked in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
