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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Dr. Norm's is stocked at 467 licensed dispensaries across California, with the deepest coverage in Los Angeles, Sacramento, San Diego, San Jose, and San Francisco. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Dr. Norm's category mix tilted away from Edible as its share fell to 56.70% with a year-over-year decline of 21.41% and a month-over-month decline of 11.02%, while Capsules expanded to 32.94% share with a 1,342.47% year-over-year increase and a 0.27% month-over-month uptick. Vapor Pens held 10.36% share with a 0.53% year-over-year increase and a 2.31% month-over-month decline, even as average price rose 15.80% year-over-year to $14.52; within this context, Dr. Norm's ranked 21 in Edible in California, implying a trade-off between scale in its lead category and rapid expansion in a newer format.
The mix shift toward Capsules at 32.94% share alongside a 1,342.47% year-over-year surge, contrasted with Edible’s 21.41% year-over-year and 11.02% month-over-month declines, implies repositioning toward higher-price-per-unit formats (Capsules at an average price of 22.69 versus Edible at 11.38). With Vapor Pens flat year-over-year at 0.53% but down 2.31% month-over-month, and overall brand sales up 18.01% year-over-year, the pattern suggests Dr. Norm's is leaning into margin-accretive SKUs to offset softness in Edible while maintaining relevance in inhalables, which positions the brand to trade consumers up on price while accepting a lower rank ceiling in Edible at 21 in California.
Competitive Landscape
Dr. Norm's sits at rank 21 in California Edible in August 2026, down 5 positions YoY from rank 16 and 6 spots below its three-month mark of 15, while still 7 places off its peak rank of 14 from January 2025; meanwhile, Wyld held at #1 YoY despite a -3.1% sales change and Good Tide stayed #5 with +17.2% YoY sales, indicating Dr. Norm's is losing relative share as leaders either maintain top ranks or post double-digit gains.
Notable Products
Mango Madness Max Solventless Hash Gummy (100mg) posted the steepest August 2026 drop at -30.7% MoM while sliding to rank 7, and Wicked Watermelon Hash Gummy (100mg) fell -19.0% to rank 3; taken together with Key Lime High Max Gummy (100mg) at -19.7% and rank 6, this cluster signals an edible-specific pullback despite earlier momentum. In contrast, Indica Max Tablets 20-Pack (1000mg) in Capsules grew +5.1% MoM to retain rank 1 and Sativa Max Tablets 20-Pack (1000mg) gained +4.9% at rank 4, indicating capsule demand is holding share as edibles retrench; four of the top ten are Edible SKUs, but their declines concentrate risk in that category. Sleep Well - THC/CBN 2:1 Elderberry Nano Sleep Gummies 10-Pack (100mg THC, 50mg CBN) dipped -7.9% at rank 2 while the Sleepwell Nano - THC/CBN 2:1 Raspberry Dream Gummies 10-Pack (100mg THC, 50mg CBN) slid -13.0% to rank 9, suggesting sleep-positioned edibles are under greater pressure than non-sleep capsules even with one vapor pen at -7.0% and rank 5 providing little offset. The pattern implies Dr. Norm's is pivoting toward higher-consistency Capsules as a revenue anchor, while the Edible-heavy mix requires SKU rationalization and price-pack adjustments to stabilize share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
