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Nov-2025
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Overview
Market Insights Snapshot
Dr. Norm's has demonstrated notable performance in the California market, particularly in the Capsules category. The brand has shown a consistent upward trajectory in rankings, moving from outside the top 30 to 9th place by November 2025. This rise is mirrored by a significant increase in sales, indicating a strong market reception and growing consumer interest. Such a leap in rankings within a few months suggests effective strategies in product placement or marketing, making Dr. Norm's a brand to watch in this category.
In contrast, Dr. Norm's performance in the Edibles category within California has been relatively stable, maintaining a position within the top 20 throughout the observed months. Despite minor fluctuations, the brand remained at 16th place in November 2025, reflecting a steady demand. While the sales figures for Edibles have shown consistency, the lack of significant upward movement in rankings might suggest a highly competitive market environment or a need for differentiation to climb higher. This stability, however, still positions Dr. Norm's as a reliable player in the California edibles market.
Competitive Landscape
In the competitive landscape of the edible cannabis market in California, Dr. Norm's has experienced fluctuations in its ranking over recent months, reflecting a dynamic market environment. As of November 2025, Dr. Norm's holds the 16th position, a slight dip from its peak at 14th in October 2025. This change is notable as it coincides with the performance of competitors such as Clsics, which consistently outperformed Dr. Norm's by maintaining a higher rank, peaking at 13th in October 2025. Meanwhile, ABX / AbsoluteXtracts has shown resilience, maintaining a steady 13th rank in November 2025, suggesting a strong market presence. Kiva Chocolate and Big Pete's Treats have also shown consistent performance, with Kiva Chocolate holding the 17th rank since September 2025 and Big Pete's Treats improving slightly to 18th in November 2025. These movements indicate a competitive market where Dr. Norm's must strategize to regain and sustain higher rankings amidst strong competition.
Notable Products
In November 2025, Dr. Norm's top-performing product remains the Wicked Watermelon Hash Gummy (100mg) in the Edible category, maintaining its first-place rank with notable sales of 4655 units. The Key Lime High Max Gummy (100mg) also held steady in second place, followed by the Mango Madness Max Solventless Hash Gummy (100mg) in third, both consistently retaining their ranks from previous months. The Fruity Pebbles Rice Crispy Bar (100mg) continued to perform well, holding its fourth-place position from October. A notable entry in the Vapor Pens category is the Sleepwell - THC/CBD/CBG/CBN Sweet Dreams Distillate Disposable (1g), which maintained its fifth-place ranking since its introduction in October. These rankings highlight consistent performance across Dr. Norm's edible products, with the new vapor pen product gaining traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
