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Apr-2025
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Overview
Market Insights Snapshot
Dr. Norm's, a notable player in the cannabis edibles market, has shown consistent performance in the state of California. Over the first four months of 2025, the brand maintained a steady position within the top 20 rankings, although it experienced a slight decline from 15th in January to 17th by April. This movement may suggest increased competition or shifts in consumer preferences within the California edibles category. Despite the drop in rank, Dr. Norm's sales figures showed resilience, with a noticeable rebound in March and April, indicating a potential recovery or strategic adjustment in their offerings.
Interestingly, Dr. Norm's did not appear in the top 30 rankings for any other state or province during this period. This absence highlights the brand's concentrated market presence and reliance on California as a primary market. The lack of rankings in other regions could be seen as a missed opportunity for expansion or a strategic focus on strengthening their standing in California. The data suggests that while Dr. Norm's has a strong foothold in California, exploring opportunities to diversify their market presence could be beneficial for long-term growth.
Competitive Landscape
In the competitive landscape of the California edibles market, Dr. Norm's has experienced some fluctuations in its ranking and sales performance from January to April 2025. Initially ranked 15th in January, Dr. Norm's saw a slight decline, dropping to 17th by April. This downward trend in rank is mirrored by a decrease in sales, which fell from January to February before stabilizing in March and April. In contrast, Kiva Chocolate maintained a relatively stable position, consistently ranking around 14th and 15th, with sales showing a rebound in April. Meanwhile, Big Pete's Treats demonstrated a positive trajectory, improving its rank from 23rd in January to 18th in April, accompanied by a notable increase in sales. Clsics also showed resilience, maintaining a steady rank and even surpassing Dr. Norm's in April. The entry of Gramlin into the top 20 in March and April further intensified competition, suggesting a dynamic market where Dr. Norm's must strategize to regain its footing and enhance its market share.
Notable Products
In April 2025, the top-performing product from Dr. Norm's was Wicked Watermelom Hash Gummy (100mg), which reclaimed its number one spot after slipping to fourth place in February and March. The Sleep Well - THC/CBN 2:1 - Elderberry Nano Sleep Gummies 10-Pack (100mg THC, 50mg CBN) followed closely in second place, maintaining a strong performance despite a slight drop from its first-place rank in February and March. Mango Madness Max Solventless Hash Gummy (100mg) secured the third position, showing a consistent return to the rankings after not being listed in February and March. Key Lime High Max Gummy (100mg) improved its March ranking by one spot, finishing in fourth place. Notably, Wicked Watermelom Hash Gummy achieved an impressive sales figure of 3505 units, indicating a significant rebound in performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
