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Sep-2025
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Overview
Market Insights Snapshot
Dr. Norm's has shown a consistent performance in the California edible market, maintaining its position at rank 16 from July to September 2025. This stability in ranking suggests a steady consumer base and effective market strategies, despite a slight decrease in sales from August to September. The brand's ability to hold its position in the top 20 indicates a strong presence in California's competitive cannabis market. However, the lack of movement upwards might suggest potential challenges in scaling further or increased competition within the category.
Interestingly, Dr. Norm's did not appear in the top 30 rankings for any other state or category during this period, which could indicate a focused strategy on the California edible market or possible limitations in brand expansion. This absence in other markets could be seen as a missed opportunity for growth or a deliberate choice to consolidate and strengthen their position in California. The brand's performance in California might serve as a benchmark for potential expansion strategies in the future, but the current data highlights the importance of diversifying market presence to mitigate risks associated with reliance on a single market.
Competitive Landscape
In the competitive California edible market, Dr. Norm's has shown a consistent presence, maintaining a rank of 16th from July to September 2025, after a slight improvement from 18th in June. This stability is noteworthy given the fluctuations observed among competitors. For instance, ABX / AbsoluteXtracts consistently held the 13th position, indicating a stronger foothold in the market. Meanwhile, Kiva Chocolate experienced more volatility, dropping out of the top 20 in August before recovering to 17th in September. Clsics maintained a steady 15th position, just ahead of Dr. Norm's, while Zen Cannabis improved its rank from 20th in June to 18th in September. Despite these competitive pressures, Dr. Norm's has managed to sustain its market position, although its sales have seen a downward trend from July to September, suggesting a need for strategic adjustments to enhance market share and sales performance.
Notable Products
In September 2025, the top-performing product for Dr. Norm's was the Wicked Watermelom Hash Gummy (100mg) in the Edible category, maintaining its leading position from the previous month with sales of 2141 units. The Key Lime High Max Gummy (100mg) rose in rank to secure the second spot, showing a consistent upward trend from fifth place in July and August. The Mango Madness Max Solventless Hash Gummy (100mg) experienced a slight drop to third place, after being second in August. The Sleep Well - THC/CBN 2:1 - Elderberry Nano Sleep Gummies 10-Pack fell to fourth place, a significant decline from its top position in June and July. Lastly, the Sleepwell - THC/CBD/CBG/CBN Sweet Dreams Distillate Disposable (1g) re-entered the top five, marking its return after being unranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
