Dr. Norm's

Data Snapshot: Apr 03, 2024
Dr. Norm's Cannabis Brand Logo
$100K+

Mar-2024

Sales

Decline

Trend

6-Month

44

Product Count

SKUs

Dr. Norm's

Overview

Founded in 2017 by the sibling duo Jeff Koz and Roberta Wilson, Dr. Norm's is a premier cannabis edibles brand celebrated throughout California for its superior quality and exceptional taste. Drawing inspiration from their mother's prolific baking prowess, the brand offers an ever-expanding variety that includes baked goods like cookies and brownies infused with cannabis, all while establishing an unwavering commitment to customer satisfaction and trust. As a testament to its success, Dr. Norm's enjoys broad distribution, with products available in over 400 stores and counting.
Markets

Dr. Norm's Locations

Product Trends

Dr. Norm's Categories

Dr. Norm's Sales

Market Insights Snapshot

Dr. Norm's Historical Sales by Category

In the highly competitive California market, Dr. Norm's has maintained a consistent presence within the edibles category, though not without its challenges. Throughout the observed period from December 2023 to March 2024, the brand saw a slight shift in its ranking, moving from 13th to 14th position. This subtle decline might suggest a need for strategic adjustments to either product offerings or marketing efforts to regain or improve its standing. Despite this ranking slip, Dr. Norm's demonstrated resilience in sales figures, with a notable recovery in March 2024 to $410,727, after a dip in the preceding months. This recovery indicates a solid consumer base and potential for growth, highlighting the brand's ability to navigate the fluctuations inherent in the cannabis market.

While Dr. Norm's performance in the edibles category in California shows both its challenges and strengths, the absence of data from other states or provinces suggests a focused or limited market presence. This concentration in a single market could be seen as a strategic depth move, allowing Dr. Norm's to solidify its brand and operational efficiencies before considering expansion. However, it also underscores the importance of adapting and innovating within the California market to ensure continued growth and to possibly leverage this stronghold as a springboard into new markets in the future. The brand's ability to maintain top 30 rankings consistently, even with slight fluctuations, speaks to a loyal customer base and a product that resonates with consumers, setting a foundation for potential expansion and success in broader markets.

Mar-2024 Rank
Edible
14
Dr. Norm's

Competitive Landscape

In the competitive landscape of the edible cannabis market in California, Dr. Norm's has shown a consistent performance, maintaining its position in the middle of the pack among top brands. From December 2023 to March 2024, Dr. Norm's held its ground, moving slightly from 13th to 14th place, indicating a stable but challenging position in a competitive market. Notably, Drops has consistently outperformed Dr. Norm's, maintaining a higher rank and showing an upward trend in sales, solidifying its position above Dr. Norm's throughout the observed period. On the other hand, Kushy Punch, ABX / AbsoluteXtracts, and STIIIZY have seen varying degrees of rank changes and sales trends, with STIIIZY notably climbing in rank and surpassing Dr. Norm's by March 2024. This dynamic suggests that while Dr. Norm's maintains a solid footing in the market, there is significant movement among competitors that could impact its future rank and sales, highlighting the importance of strategic marketing and product innovation to stay competitive.

Dr. Norm's market ranking for CA Edible

Dr. Norm's

Notable Products

In Mar-2024, Dr. Norm's top-selling product was the Hybrid Fruity Pebbles Crispy Rice Bar (100mg) in the Edible category, maintaining its number one rank from previous months with sales figures reaching 3905 units. Following closely, the Sleep Well THC/CBN 2:1 - Elderberry Nano Sleep Gummies 10-Pack (100mg THC, 50mg CBN) secured the second position, showing a notable increase in rank from the previous month. The Hybrid Chocolate Fudge Brownie (100mg) also continued its strong performance by ranking third, consistent with its position in February. The Red Velvet Mini Cookies 10-Pack (100mg) remained in the fourth spot, demonstrating steady demand among consumers. Notably, the Indica Snickerdoodle Gluten Free Cookie 10-Pack (100mg) held onto the fifth rank, marking its presence in the top five for consecutive months.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Hybrid Fruity Pebbles Crispy Rice Bar (100mg)
Edible
1
1
1
1
Sleep Well THC/CBN 2:1 - Elderberry Nano Sleep Gummies 10-Pack (100mg THC, 50mg CBN)
Edible
2
3
2
2
Hybrid Chocolate Fudge Brownie (100mg)
Edible
3
2
3
3
Red Velvet Mini Cookies 10-Pack (100mg)
Edible
4
4
4
4
Indica Snickerdoodle Gluten Free Cookie 10-Pack (100mg)
Edible
>5
5
5
5
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