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Jun-2024
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Overview
Market Insights Snapshot
Clsics has shown varied performance across different product categories in California. In the Concentrates category, the brand has experienced a steady decline, moving from rank 38 in March 2024 to rank 45 by June 2024. This downward trend is reflected in the sales figures, which have also decreased over the same period. Conversely, in the Vapor Pens category, Clsics has demonstrated significant improvement, climbing from rank 40 in March 2024 to rank 31 in June 2024. This positive movement is supported by a notable increase in sales, indicating growing consumer preference for their vapor pen products.
The Edible and Pre-Roll categories present a mixed picture for Clsics in California. In Edibles, the brand has maintained a relatively stable position, hovering around rank 10 to 13, although there is a slight downward shift by June 2024. This stability in ranking contrasts with a gradual decline in sales, suggesting potential challenges in maintaining market share. For Pre-Rolls, Clsics consistently held rank 31 from March to May 2024, but fell to rank 36 in June 2024. This drop in ranking, coupled with decreasing sales, indicates a need for strategic adjustments to regain traction in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in California, Clsics has shown a notable upward trend in rank and sales over the past few months. Starting at rank 40 in March 2024, Clsics ascended to rank 31 by June 2024, indicating a positive shift in market presence. This improvement is particularly significant when compared to competitors like Kingpen, which experienced a decline from rank 27 to 29 during the same period, and Connected Cannabis Co., which fluctuated but ultimately remained at rank 30. Additionally, Timeless and Almora Farms showed less consistent performance, with Timeless moving from rank 36 to 33 and Almora Farms dropping from rank 30 to 32. Clsics' steady climb in rank and sales suggests a growing consumer preference and effective market strategies, positioning it as a rising competitor in the California Vapor Pens market.
Notable Products
In June 2024, the top-performing product for Clsics was Dark Side Of The Berry Live Rosin Gummies 10-Pack (100mg), maintaining its first-place rank with sales of 4930 units. The CBN:THC 4:1 Midnight Cereal Rosin Gummies 10-Pack (100mg THC, 25mg CBN) climbed back to the second rank with 3959 units sold, showing resilience despite a dip in May. Clockwork Lemon Rosin Gummies 10-Pack (100mg) held steady in third place with 3948 units sold, consistent with its previous performance. The CBN Indica Blueberry Milk Live Rosin Gummies 10-Pack (100mg CBN, 25mg Melatonin) dropped slightly to the fourth position, with sales of 3303 units. Finally, Blackberry Fire Live Rosin Gummies 10-Pack (100mg) fell to fifth place, showing a notable decrease in sales to 3251 units from its peak in May.
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