Data Snapshot: Sep 06, 2026
$1M+

Aug-2026

Sales

Strong Growth

Trend

6-Month

53

Product Count

SKUs

$22.85

Avg Price

206.3%

YoY Sales Change

-11.2%

YoY Price Change

Birdies

Where to Buy

Birdies is stocked at 410 licensed dispensaries across California, New York, and Arizona, 265 of them in California, with the deepest coverage in Los Angeles, Sacramento, San Francisco, San Diego, and Santa Ana. Search by ZIP code or city below to find the closest one.

https://headsetstorage.blob.core.windows.net/brand-stores/10978.json?v=20260905
Birdies Sales

Market Insights Snapshot

Birdies Historical Sales by Category

In August 2026, Birdies operated as a single-category brand with Pre-Roll accounting for 100.0% of sales, while the Pre-Roll sub-segment posted 206.3% year-over-year growth and 6.1% month-over-month growth. Average price declined 11.2% year over year to $22.85 even as category share remained at 100.0%, implying that unit velocity expanded faster than pricing contracted. With an California Pre-Roll rank of 11, the mix concentration and price compression together indicate Birdies is scaling through volume-led gains rather than assortment expansion or premiumization.

The combination of a 206.3% year-over-year sales increase alongside an 11.2% price decline positions Birdies toward a value-forward stance within Pre-Rolls, and the 6.1% month-over-month uptick suggests sustained traction without mix diversification. Holding a rank of 11 in California Pre-Rolls while maintaining 100.0% category reliance implies the brand’s growth ceiling will be determined by deeper penetration and laddering into higher ranks, not by cross-category spillover; the pattern points to a volume-accretion path where incremental share gains are more likely to come from price-pack architecture and distribution breadth than from moving up the price tier.

Aug-2026 Rank
Pre-Roll
15
11
27
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
100.0%
$22.85
+206.3%
+6.1%
Birdies

Competitive Landscape

Birdies sits at rank #11 in CA Pre-Roll in August 2026 after climbing 36 positions year over year from #47, and nudging up 1 spot from #12 three months prior; both its current rank and its August 2026 peak are #11, indicating recent momentum. In the same period, Jeeter held #1 year over year and remains #1 with 5.74% YoY sales growth, while STIIIZY stayed at #2 with 10.39% YoY sales growth; by contrast, Kingpen held #3 but posted a −6.17% YoY sales change, and Presidential improved from #5 to #4 with 8.93% YoY growth. The combination of a 36-rank YoY jump and a 1-rank lift over three months implies Birdies is transitioning from fringe placement to a stable contender near the top 10, with headroom if incumbents with negative growth cede share.

Birdies market ranking for CA Pre-Roll

Birdies

Notable Products

Hybrid Classic Pre-Roll 5-Pack (3.5g) delivered the sharpest momentum with a 13.25% month-over-month gain and held rank 4, while Indica Classic Blend Pre-Roll 10-Pack (7g) advanced 13.86% at rank 3. Sativa Classic Blend Pre-Roll 10-Pack (7g) in rank 1 rose 1.90% and generated $316,890, and Hybrid Classic Pre-Roll 10-Pack (7g) in rank 2 climbed 8.46%. Eight of the top ten are Pre-Roll multipacks across 10-, 5-, and 3-packs, indicating Birdies is concentrating demand in standardized pack sizes rather than dispersing volume across niche formats.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Sativa Classic Blend Pre-Roll 10-Pack (7g)
Pre-Roll
1
1
1
1
1
+1.9%
Hybrid Classic Pre-Roll 10-Pack (7g)
Pre-Roll
2
2
2
2
2
+8.5%
Indica Classic Blend Pre-Roll 10-Pack (7g)
Pre-Roll
3
3
3
3
3
+13.9%
Hybrid Classic Pre-Roll 5-Pack (3.5g)
Pre-Roll
>10
>10
>10
4
4
+13.2%
Classic Indica Blend Pre-Roll 3-Pack (2.1g)
Pre-Roll
9
5
7
5
5
+11.4%
Classic Hybrid Blend Pre-Roll 3-Pack (2.1g)
Pre-Roll
10
6
6
7
6
+15.8%
CBD/THC 2:1 Lights Pre-Roll 10-Pack (7g)
Pre-Roll
7
>10
10
9
7
+11.8%
Classic Sativa Blend Pre-Roll 3-Pack (2.1g)
Pre-Roll
6
8
4
8
8
+9.3%
Indica Classic Blend Pre-Roll 5-Pack (3.5g)
Pre-Roll
>10
>10
>10
>10
9
Sativa Classic Pre-Roll 5-Pack (3.5g)
Pre-Roll
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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