Birdies

In the competitive landscape of the California pre-roll category, Birdies has demonstrated a remarkable upward trajectory in rank and sales over the last few months of 2025. Starting from a rank of 44 in September, Birdies climbed to an impressive 20 by December, showcasing a significant improvement in market presence. This ascent is noteworthy when compared to competitors like CAM and Clsics, who maintained relatively stable positions in the top 20, with CAM fluctuating between ranks 19 and 22, and Clsics consistently holding strong between ranks 18 and 20. Meanwhile, Gelato experienced some volatility, moving from rank 22 to 21 over the same period. Birdies' sales growth trajectory, increasing from $243,151 in September to $571,963 in December, reflects a robust market strategy that has effectively captured consumer interest, positioning it as a formidable contender in the California pre-roll market.

In December 2025, Birdies' top-performing product was the Sativa Classic Pre-Roll 10-Pack (7g) in the Pre-Roll category, maintaining its consistent first-place ranking for four consecutive months with a sales figure of 7421. The Hybrid Classic Pre-Roll 10-Pack (7g) climbed from third place in November to secure the second position, demonstrating a notable increase in sales. Meanwhile, the Indica Classic Pre-Roll 10-Pack (7g) dropped to third place after holding the second position for two months. The Hybrid Ultra Diamond Infused Pre-Roll 5-Pack (4.2g) remained steady in fourth place, showing incremental sales growth. Lastly, the ULTRA Indica Infused Pre-Roll 5-Pack (4.2g) consistently held the fifth position, with a modest rise in sales compared to previous months.