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Feb-2026
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Overview
Market Insights Snapshot
Birdies has shown a mixed performance across different states and categories, with notable trends in the Pre-Roll category. In Arizona, Birdies maintained a consistent ranking of 13th in both November and December 2025, before slightly dropping to 14th in January and February 2026. This indicates a stable presence in the market, although the decline in February sales suggests a potential area for improvement. Meanwhile, in California, Birdies demonstrated a positive upward trend, climbing from 23rd place in November 2025 to an impressive 13th by February 2026. This rise in ranking is accompanied by a strong increase in sales, particularly from November to January, showcasing Birdies' growing popularity in the California market.
Despite these promising movements, Birdies' absence from the top 30 in other states and categories might be a concern, as it highlights areas where the brand could expand its reach and improve its market position. The consistent ranking in Arizona suggests a solid foothold, yet the absence of further growth might indicate a saturation point or increased competition. Conversely, the significant progress in California's Pre-Roll category is a testament to Birdies' effective strategies in capturing consumer interest and expanding its market share. This duality in performance across states underscores the importance of tailored strategies to address regional market dynamics and consumer preferences.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Birdies has demonstrated a notable upward trajectory in brand ranking over recent months. Starting from a rank of 23 in November 2025, Birdies has climbed to 13 by February 2026, reflecting a consistent improvement in market positioning. This rise in rank is significant when compared to competitors such as Caviar Gold, which fluctuated slightly but maintained a steady presence in the top 15, and Time Machine, which experienced a slight dip from 10 to 12. Meanwhile, Sparkiez and UpNorth Humboldt have shown less dynamic movement, with Sparkiez improving marginally and UpNorth Humboldt remaining static at rank 15. Birdies' sales have also seen a positive trend, with a significant increase from November to January, although there was a slight dip in February. This suggests that Birdies is gaining traction and could potentially challenge higher-ranked brands if the current momentum continues.
Notable Products
In February 2026, the top-performing product for Birdies was the Sativa Classic Pre-Roll 10-Pack (7g) in the Pre-Roll category, maintaining its number one rank consistently from the previous months with sales reaching 7753 units. The Hybrid Classic Pre-Roll 10-Pack (7g) followed closely in second place, showing stable performance with minimal fluctuations in its ranking. The Indica Classic Pre-Roll 10-Pack (7g) held the third position, demonstrating a slight decline in sales from January. The Ultra Indica THCA diamonds Infused Pre-Roll 5-Pack (4.25g) and Ultra Hybrid THCA diamonds Infused Pre-Roll 5-Pack (4.25g) remained steady at fourth and fifth positions respectively, though both experienced a decrease in sales compared to earlier months. Overall, Birdies' product rankings remained consistent, with minor shifts in sales figures but no changes in their relative positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
