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Mar-2026
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Overview
Market Insights Snapshot
Birdies has demonstrated varied performance across different states and categories, with notable movements in rankings. In Arizona, the brand has maintained a consistent presence in the Pre-Roll category, hovering around the 13th and 14th positions from December 2025 through March 2026. This stability suggests a steady demand within the state, although a slight dip in sales was observed in February. Conversely, in California, Birdies has shown a positive trajectory, climbing from the 18th position in December 2025 to the 13th position by March 2026. This upward movement is accompanied by a significant increase in sales, indicating growing consumer interest and potentially enhanced market strategies in California.
While Birdies has maintained visibility in the Pre-Roll category in both Arizona and California, the absence of rankings in other categories or states suggests areas for potential growth or concern. The lack of top 30 rankings in additional categories may indicate a need for strategic expansion or diversification to capture a broader market share. The brand's ability to climb the ranks in California while maintaining its position in Arizona could serve as a model for performance improvement in other regions. The data hints at a successful strategy in California, which could be replicated elsewhere to enhance Birdies' overall market presence.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Birdies has shown a notable upward trajectory in its rankings over the first quarter of 2026, moving from 18th place in December 2025 to 13th place by March 2026. This improvement in rank is indicative of a positive trend in sales performance, as Birdies' sales figures have steadily increased over the same period. In comparison, Heavy Hitters experienced a slight fluctuation in its rank, starting at 10th in December 2025 and ending at 11th in March 2026, while Time Machine saw a decline from 11th to 15th. Meanwhile, Caviar Gold maintained a consistent 12th place rank, and UpNorth Humboldt showed stability with a slight improvement from 15th to 14th. Birdies' ability to climb the ranks amidst these competitors suggests a strengthening market presence and potential for continued growth in the California Pre-Roll market.
Notable Products
In March 2026, the top-performing product from Birdies was the Sativa Classic Pre-Roll 10-Pack (7g), maintaining its position as the number one seller for the fourth consecutive month with sales reaching 8,662 units. The Hybrid Classic Pre-Roll 10-Pack (7g) consistently held the second rank, showing a strong performance with a notable increase in sales. The Indica Classic Pre-Roll 10-Pack (7g) remained in third place, demonstrating steady demand. Ultra Indica THCA diamonds Infused Pre-Roll 5-Pack (4.25g) retained its fourth position, indicating consistent consumer interest. A new entry, the CBD/THC 2:1 Lights Pre-Roll 10-Pack (7g), debuted at the fifth rank, reflecting a growing interest in CBD products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
