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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Birdies is stocked at 419 licensed dispensaries across California, New York, and Arizona, 273 of them in California, with the deepest coverage in Los Angeles, San Francisco, Sacramento, San Diego, and Santa Ana. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In September 2026, Birdies concentrated 100.0% of sales in Pre-Roll, with category sales up 200.7% year over year and 10.9% month over month, while average price declined 11.1% YoY alongside a single-category mix that leaves no offset from other formats. Within California Pre-Roll, Birdies held rank 10, pairing triple-digit YoY expansion with a double-digit MoM uptick, which implies the brand is scaling volume primarily through price elasticity and penetration inside one category rather than breadth across the portfolio.
The mix and pricing trajectory suggest Birdies is competing for value-seeking Pre-Roll shoppers: a lower average price by 11.1% YoY alongside 200.7% YoY sales growth and a 10.9% MoM gain indicates volume-led share capture, while rank 10 in California sets a ceiling that can be moved more by sustained repeat than further price cuts. The implication is that positioning should lean into Pre-Roll depth and operational efficiency in September 2026, using the current MoM momentum and rank 10 foothold to convert trial into loyalty rather than fragmenting into new categories where pricing leverage and the 200.7% YoY tailwind would be harder to replicate.
Competitive Landscape
Birdies ranks #10 in California Pre-Roll for September 2026, up 36 positions from #46 year over year, and 2 positions from #12 in June 2026, marking its first peak at #10 in September 2026; meanwhile, Jeeter held #1 from September 2025 to September 2026 while growing sales 16%, and Claybourne Co. advanced from #6 to #4 as of September 2026 with a 19% year-over-year sales increase. Compared with Kingpen stationary at #3 despite a 22% sales decline and STIIIZY steady at #2 with 16% growth, Birdies’ 36-rank climb alongside a 2-position quarter-over-quarter gain implies momentum driven by distribution or product mix shifts that are converting into sustained share capture at the edge of the top 10.
Notable Products
Classic Sativa Blend Pre-Roll 3-Pack (2.1g) posted the standout movement in September 2026 with a 38% month-over-month rise and a climb to rank 5, while Classic Hybrid Blend Pre-Roll 3-Pack (2.1g) slipped 7% month-over-month at rank 10. Sativa Classic Blend Pre-Roll 10-Pack (7g) held rank 1 with an 11% month-over-month increase and Indica Classic Blend Pre-Roll 5-Pack (3.5g) advanced 19% month-over-month at rank 8, indicating momentum concentrated in value multipacks over premium formats. With eight of the top ten SKUs in 3-pack and 10-pack Classic lines and infused variants entering without month-over-month baselines at ranks 4 and 6, the mix implies Birdies is tilting assortment toward high-velocity staples while cautiously seeding higher-margin infused options, prioritizing volume stability over immediate premium trade-up.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
