.svg){kind=small}
Mar-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Birdies has demonstrated varied performance across different states and categories, with notable movements in the Pre-Roll segment. In Arizona, Birdies maintained a steady presence in the top 10 rankings from December 2024 to March 2025, although there was a slight decline in March 2025, where they ranked 10th. This indicates a consistent but slightly declining market position in Arizona. Meanwhile, in California, Birdies showed a positive upward trajectory, moving up from the 100th position in December 2024 to 77th by March 2025. This significant improvement in California highlights a growing acceptance and increased market penetration for Birdies in the Pre-Roll category within the state.
Despite the positive trend in California, Birdies did not appear in the top 30 rankings, which suggests there is still considerable room for growth in this competitive market. The data indicates that while Birdies has a firm foothold in Arizona, their strategy in California is starting to gain traction, albeit from a lower base. The sales figures reflect these trends, with a noticeable increase in California from February to March 2025, suggesting a successful marketing or distribution strategy that might be worth exploring further. However, the absence of a top 30 ranking in California emphasizes the challenges Birdies faces in scaling its operations and brand recognition in larger markets.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Birdies has experienced some fluctuations in its market position, which may impact its strategic decisions moving forward. From December 2024 to March 2025, Birdies' rank shifted from 8th to 10th, indicating a slight decline in its standing among competitors. Notably, Find. consistently maintained a higher rank, moving from 6th to 8th, while Sublime remained close in competition, fluctuating between 8th and 9th. Meanwhile, House Exotics showed a significant upward trajectory, jumping from 31st to 11th, which could pose a future threat to Birdies if this trend continues. Despite these changes, Birdies' sales figures remained relatively stable, though slightly declining in March 2025, suggesting that while its rank has shifted, its sales performance has not drastically faltered. This stability could provide a foundation for Birdies to strategize on regaining its competitive edge in the Arizona Pre-Roll market.
Notable Products
In March 2025, Birdies' top-performing product was Sativa Classic Pre-Roll 10-Pack (7g) in the Pre-Roll category, maintaining its leading position since January with notable sales of 4,259 units. Indica Classic Pre-Roll 10-Pack (7g) climbed to the second spot, up from third in previous months, showing a significant increase in sales. Hybrid Classic Pre-Roll 10-Pack (7g) dropped from second to third place, indicating a slight decline in its competitive position. The Indica Blend Pre-Roll 3-Pack (2.1g) held steady in fourth place, while Sativa Blend Pre-Roll 3-Pack (2.1g) re-entered the rankings at fifth place after being unranked in the previous months. These shifts highlight dynamic changes in consumer preferences within Birdies' product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
