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Apr-2025
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Overview
Market Insights Snapshot
Birdies has shown varied performance across different states and categories, reflecting a dynamic market presence. In Arizona, the brand's Pre-Roll category experienced a slight decline in rank from 11th in January 2025 to 13th by April 2025, accompanied by a decrease in sales figures over the same period. This downward trend might suggest increased competition or shifting consumer preferences in the state. Conversely, in California, Birdies has demonstrated a positive trajectory in the Pre-Roll category, climbing from a rank of 95th in January 2025 to 73rd by April 2025. This upward movement, along with a notable increase in sales, indicates a growing market acceptance and possibly successful strategic initiatives in California.
While Birdies has managed to break into the top 30 rankings in Arizona, its absence from such rankings in California until recent months highlights both challenges and opportunities. The brand's improved performance in California may be attributed to targeted marketing efforts or product adjustments that resonate well with local consumers. However, the decline in Arizona suggests there may be underlying issues such as market saturation or competitive pressures that need addressing. This mixed performance across states indicates the importance of tailored strategies to cater to the unique market dynamics of each region.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Birdies has experienced some fluctuations in its market position from January to April 2025. Starting the year at rank 11, Birdies managed to climb to rank 10 in February, only to slip back to rank 11 in March and further to rank 13 in April. This downward trend in rank is mirrored by a consistent decline in sales over the same period. In contrast, Sublime, which started at rank 9, maintained a higher rank than Birdies throughout the months despite a decrease in sales, indicating a stronger brand presence. Meanwhile, House Exotics showed a remarkable rise from rank 37 in January to rank 12 by March, surpassing Birdies, which suggests a significant gain in market traction. Additionally, WTF Extracts and Roaring 20s have shown varying performances, with WTF Extracts improving its rank to 14 in April after a dip, while Roaring 20s consistently trailed Birdies but maintained a close competition. These dynamics highlight the competitive pressures Birdies faces and the need for strategic initiatives to bolster its market position.
Notable Products
In April 2025, the top-performing product for Birdies was the Sativa Classic Pre-Roll 10-Pack (7g), which maintained its first-place ranking consistently since January, achieving sales of 4270 units. The Indica Classic Pre-Roll 10-Pack (7g) held the second position, a spot it climbed to in March from its initial third place in January and February. The Hybrid Classic Pre-Roll 10-Pack (7g) remained steady in the third position, mirroring its performance from the previous month. The Indica Blend Pre-Roll 3-Pack (2.1g) consistently ranked fourth throughout the months, though its sales have seen a decline. Lastly, the Sativa Blend Pre-Roll 3-Pack (2.1g) retained its fifth place from March to April, despite a drop in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
