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Aug-2025
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Overview
Market Insights Snapshot
Birdies has shown varying performance across different states and categories, with notable movements in the Pre-Roll segment. In Arizona, Birdies maintained a stable presence within the top 20 rankings, fluctuating slightly between the 16th and 18th positions from May to August 2025. This consistency suggests a strong foothold in the Arizona market, despite a dip in sales from May to June. However, the sales rebounded in July, indicating a potential recovery or seasonal demand shift. In contrast, Birdies' performance in California has been more volatile, with rankings dropping out of the top 30 entirely in May and continuing to decline through July, before slightly improving in August. This downward trend might be concerning, as it suggests challenges in maintaining market share amidst competitive pressures in California's extensive cannabis market.
Overall, the contrasting trends between Arizona and California highlight the brand's regional challenges and opportunities. While Birdies has managed to retain a steady rank in Arizona, the struggle to break into the top 30 in California's Pre-Roll category is evident. The brand's sales in California saw a significant decrease from May to July, but a slight recovery in August could signal strategic adjustments or market dynamics at play. This performance underscores the importance of regional strategies and the need for Birdies to adapt its approach to cater to different market conditions, particularly in larger and more competitive markets like California.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll market, Birdies has shown a dynamic performance from May to August 2025. Birdies started at rank 18 in May, improved to 16 in both June and July, before slipping back to 18 in August. Despite this fluctuation, Birdies' sales peaked in July, indicating a strong market presence. In comparison, DTF - Downtown Flower consistently hovered around the mid-teens, ranking 15th in May and 16th in August, with sales showing a downward trend except for a rebound in August. Similarly, WTF Extracts experienced a decline in rank, falling out of the top 20 in July, which coincided with a decrease in sales, although they managed a slight recovery in August. Meanwhile, Shorties (AZ) improved their rank from 20th in May to 17th in August, with a steady increase in sales, suggesting a growing consumer preference. Birdies' ability to maintain a competitive rank amidst these shifts highlights its resilience and potential for capturing more market share in the Arizona pre-roll category.
Notable Products
In August 2025, the top-performing product for Birdies was the Sativa Classic Pre-Roll 10-Pack (7g) in the Pre-Roll category, maintaining its first-place ranking consistently from May through August with sales of 3339 units. The Indica Classic Pre-Roll 10-Pack (7g) held steady in second place, with a slight decrease in sales compared to July. The Hybrid Classic Pre-Roll 10-Pack (7g) remained in third place, showing a continuous decline in sales figures over the months. The Sativa Blend Pre-Roll 3-Pack (2.1g) consistently ranked fourth, with a minor dip in sales in August. Notably, the Indica Blend Pre-Roll 3-Pack (2.1g) entered the rankings in August at fifth place, marking its debut in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
