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Oct-2025
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Overview
Market Insights Snapshot
Birdies has shown varied performance across different states, with notable movements in the Pre-Roll category. In Arizona, Birdies maintained a strong presence, ranking consistently within the top ten, although there was a slight dip from 7th to 10th place from September to October 2025. This change is indicative of a competitive market environment despite their steady sales figures. Conversely, in California, Birdies made a significant leap from 52nd place in July to 35th place by October 2025, highlighting an upward trend in their market penetration and consumer acceptance in this highly competitive state.
While Birdies has maintained a steady top 10 ranking in Arizona's Pre-Roll category, their absence from the top 30 in other categories might be a point of concern, suggesting a need for strategic diversification or improvement in these areas. In California, the brand's climb in the rankings is promising, reflecting a successful strategy in increasing brand visibility and consumer preference. However, the absence of ranking in other categories in California could imply potential areas for growth and expansion. These movements across states and categories provide a glimpse into Birdies' strategic positioning and market dynamics, offering insights into where they might focus their future efforts.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Birdies has shown a notable upward trajectory in its rank and sales over the past few months. Starting from a rank of 52 in July 2025, Birdies climbed to 35 by October 2025, indicating a significant improvement in its market position. This positive trend is mirrored in its sales figures, which have also seen a consistent increase, culminating in a robust performance in October. In comparison, Connected Cannabis Co. also improved its rank from 46 to 33, but Birdies' more rapid ascent suggests a stronger growth momentum. Meanwhile, Dime Bag (CA) experienced a slight dip in rank from 34 to 38, and Alien Labs moved up from 57 to 36, showing competitive pressure in the market. Froot maintained a relatively stable position, ending at rank 34 in October. Birdies' ability to outpace some of its competitors in both rank and sales growth highlights its potential to capture a larger market share in the coming months.
Notable Products
In October 2025, the Sativa Classic Pre-Roll 10-Pack (7g) maintained its position as the top-performing product for Birdies, with impressive sales of 6,754 units. The Indica Classic Pre-Roll 10-Pack (7g) saw a notable improvement, climbing from third to second place, reflecting a strong sales increase. The Hybrid Classic Pre-Roll 10-Pack (7g) dropped one rank to third, despite consistent performance in previous months. The Hybrid Ultra Diamond Infused Pre-Roll 5-Pack (4.2g) entered the top five for the first time at fourth place, showcasing its growing popularity. Meanwhile, the ULTRA Indica Infused Pre-Roll 5-Pack (4.2g) slipped to fifth, indicating a decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
