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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Birdies operated as a single-category brand with Pre-Roll accounting for 100.0% of sales, pairing an 89.6% year-over-year gain with an 11.3% month-over-month lift; the average price fell 19.6% YoY while unit velocity expanded enough to raise total sales. With an average price at $22.02 and Pre-Roll designated as the top category alongside a reported rank position of 11 in Pre-Roll, the mix indicates price-led accessibility rather than premiumization; the pattern implies Birdies is trading down on price to capture volume while concentrating entirely in Pre-Roll.
The combination of an 89.6% YoY sales increase and an 11.3% MoM uptick, alongside a 19.6% YoY price decline and a category rank at 11, implies Birdies is positioned as a volume-driven Pre-Roll specialist rather than a diversified portfolio play. Concentration risk sits with Pre-Roll at 100.0% share, so the current trajectory suggests Birdies is leaning on scale gains and distribution depth to climb from rank 11, with pricing flexibility serving as the lever that widens the buyer base but may cap near-term pricing power.
Competitive Landscape
Birdies sits at rank #12 in CA Pre-Roll in May 2026, up 33 positions year over year from #45, and trending ahead of its three-month position of #14 while sitting just one step below its peak of #11 recorded in April 2026; this upward movement contrasts with Kingpen holding at #3 while posting a -15.26% year-over-year sales change and with CannaBiotix (CBX) advancing to #5 on 34.35% year-over-year growth, indicating Birdies’ rank gains are outpacing stability at the top but lagging behind the acceleration of certain mid-top peers. Compared with category leaders, Jeeter remained at #1 year over year and STIIIZY held #2 while growing 3.70% year over year, whereas Birdies’ jump from #45 to #12 alongside a month-over-month improvement from #14 to #12 implies momentum concentrated in share capture from lower tiers rather than displacement of entrenched leaders, suggesting a path toward a sustainable upper-mid table position if month-over-month rank volatility narrows.
Notable Products
Ultra Indica THCA diamonds Infused Pre-Roll 5-Pack (4.25g) posted the steepest decline in May 2026 at -16.0% MoM and sat at rank 7, while CBD/THC 2:1 Lights Pre-Roll 10-Pack (7g) fell -10.9% at rank 9; in contrast, Sativa Classic Blend Pre-Roll 10-Pack (7g) gained 7.1% and held rank 1 with $286,978, indicating softness concentrated in value-sensitive infused and niche ratio formats. Sativa Ultra Diamond Infused Pre-Roll 3-Pack (2.5g) jumped 36.2% to rank 10 and Classic Hybrid Blend Pre-Roll 3-Pack (2.1g) rose 30.6% at rank 5, and with ten of the top ten SKUs in Pre-Roll, momentum is coalescing around smaller pack sizes even as premium infused variants bifurcate performance. The pattern implies Birdies is tilting toward breadth in Pre-Roll with core 10-packs anchoring share while 3-pack upswing and selective infused volatility guide pricing and assortment decisions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
