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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Birdies is stocked at 501 licensed dispensaries across California, New York, and Arizona, 366 of them in California, with the deepest coverage in Los Angeles, Sacramento, San Francisco, Costa Mesa, and Santa Ana. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Birdies concentrated entirely in Pre-Roll for July 2026, with category share at 100.0% and a brand sales year-over-year change of 180.1% alongside a month-over-month rise of 19.5%. Average price declined 15.3% year over year while unit velocity lifted enough to push overall growth, and the brand held rank 10 in Pre-Roll within California. This pattern implies Birdies is trading price for volume within a single-category strategy, using a lower average price to compound July 2026 momentum without diversifying beyond Pre-Roll.
Given the 100.0% mix in Pre-Roll and a 19.5% month-over-month gain paired with a 15.3% year-over-year price drop, Birdies is leaning into price-sensitive segments to climb within a top-10 rank in California. The 180.1% year-over-year sales growth and a stable rank position at 10 suggest the brand’s current positioning hinges on scale and repeat purchase rather than premiumization, implying future gains will depend on sustaining sub-$22 average pricing while converting July 2026 volume into durable share.
Competitive Landscape
Birdies ranks #10 in California Pre-Roll in July 2026 after climbing 43 positions year over year from #53, and it improved 2 spots from #12 three months ago to reach a new peak rank of #10 in July 2026; meanwhile, Jeeter held #1 year over year with a 6.10% sales lift and STIIIZY stayed at #2 with 12.92% sales growth, while Kingpen remained #3 despite a -3.87% sales decline and Sluggers Hit advanced from #5 to #4 alongside 27.28% growth; against this backdrop, Birdies’ move from #53 to #10 and from #12 to #10 within the last quarter implies a transition from peripheral presence to the edge of the top tier, indicating momentum that, if sustained, can convert recent rank volatility into durable share capture.
Notable Products
Sativa Ultra Blend Diamond Infused Pre-Roll 5-Pack (4.2g) posted the largest month-over-month surge at 27.2% while moving into rank 9, and Sativa Classic Blend Pre-Roll 10-Pack (7g) rose 26.2% to hold rank 1 with approximately $325,891 in July 2026. Hybrid Classic Pre-Roll 10-Pack (7g) advanced 18.0% at rank 2, and Indica Classic Blend Pre-Roll 10-Pack (7g) gained 14.2% at rank 3, indicating the top three slots are anchored by non-infused 10-packs even as infused entries accelerate. With all ten top SKUs in Pre-Roll and four of the top ten sitting in 3-pack formats that grew between 0.9% and 25.6%, the mix implies Birdies is consolidating leadership around classic 10-pack staples while using targeted infused innovations to pull incremental velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
