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Sep-2025
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Overview
Market Insights Snapshot
Birdies has shown a notable performance in the Pre-Roll category across different states, with particular strength in Arizona. In this state, Birdies consistently maintained a presence within the top 15, peaking at 9th position in both July and September 2025. This indicates a strong market presence and potential customer loyalty. However, in California, the brand struggled to break into the top 30, remaining outside this range throughout the observed months. This could suggest a need for strategic adjustments or increased marketing efforts in California to improve their standing in the competitive Pre-Roll category.
Analyzing sales trends, Birdies experienced fluctuations in their monthly sales figures in Arizona, with a noticeable dip in August 2025 before rebounding in September. This volatility could be attributed to seasonal factors or shifts in consumer preferences. In contrast, California's sales figures remained relatively stable, although the brand did not achieve a top-tier ranking. This stability, despite a lower ranking, suggests a consistent customer base, albeit not large enough to propel Birdies into a more competitive position. These insights highlight the varied market dynamics Birdies faces across different states, emphasizing the need for tailored strategies to enhance their market share and brand recognition.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Birdies has demonstrated a dynamic performance over the past few months, with notable fluctuations in its rank and sales. In June 2025, Birdies held the 11th position, but by July, it improved to 9th place, indicating a positive trend. However, in August, Birdies experienced a dip to 13th place, before rebounding back to 9th in September. This volatility suggests that while Birdies is capable of climbing the ranks, it faces stiff competition from brands like Mfused, which consistently maintained a top 10 position, and JustFLOWR, which showed a steady improvement, reaching 8th place in September. Meanwhile, Sluggers Hit and Fenix also present formidable competition, with Fenix notably climbing from 12th in June to 7th in September. These shifts highlight the competitive pressure Birdies faces, emphasizing the need for strategic marketing and product differentiation to maintain and improve its market position.
Notable Products
In September 2025, the top-performing product from Birdies was the Sativa Classic Pre-Roll 10-Pack (7g), maintaining its number one rank from previous months with impressive sales of 4,993 units. The Hybrid Classic Pre-Roll 10-Pack (7g) secured the second position, consistently holding its rank from August 2025. Indica Classic Pre-Roll 10-Pack (7g) remained in the third position, although its sales showed a slight decline compared to the previous month. The Sativa Ultra Infused Pre-Roll 5-Pack (4.2g) re-entered the rankings at fourth place, showing an increase in sales since July 2025. Finally, the ULTRA Indica Infused Pre-Roll 5-Pack (4.2g) held steady at fifth place, with a notable rise in sales figures from August 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
