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Oct-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Birdies is stocked at 436 licensed dispensaries across California, New York, and Arizona, 275 of them in California, with the deepest coverage in Los Angeles, Sacramento, San Francisco, San Diego, and Santa Ana. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, Birdies operated as a single-category brand with Pre-Roll at 100.0% of sales, while brand sales grew 216.1% year over year and 12.3% month over month; average price decreased 3.1% YoY alongside a Pre-Roll share that remained concentrated at 100.0%. Within California Pre-Roll, Birdies stood at rank 9, indicating mid-top-tier placement as volume expanded faster than price, and the 12.3% MoM acceleration came without diversification away from Pre-Roll. The pattern implies Birdies is trading scale for focus: all growth is riding Pre-Roll momentum, with a price-led accessibility strategy supporting higher unit throughput.
With rank 9 in California Pre-Roll and a 216.1% YoY sales increase against a 3.1% YoY price decline, the brand is leaning into penetration over ticket size; the 12.3% MoM gain in October 2026 inside a 100.0% Pre-Roll mix suggests repeatable velocity rather than mix-driven lifts. Concentration risk is elevated given the total reliance on Pre-Roll, but the pricing and rank combination indicates headroom to trade up within the segment or add adjacent formats without sacrificing the current momentum.
Competitive Landscape
Birdies is ranked #9 in California Pre-Roll in October 2026, up 22 positions year over year from #31, and improving 3 ranks versus July 2026 when it sat at #12. This #9 mark is also a peak rank for October 2026, indicating a step-change from its prior trailing position, while competitors at the top have held steadier positions: Jeeter stayed at #1 year over year and STIIIZY remained #2, whereas Kingpen fell from #3 to #5 amid a -24.3% sales change. In this context—steady leaders at #1 and #2, a competitor sliding two ranks, and Birdies moving from #31 to #9—the trajectory implies Birdies has transitioned from fringe presence to consistent top-10 contender with runway to challenge mid-pack positions.
Notable Products
Birdies is highly concentrated in October 2026, with the top 10 items accounting for 80.1% of brand sales and the Sativa Classic Blend Pre-Roll 10-Pack (7g) alone at 17.7%. New launches contribute just 1.3% from 6 products, so most of its sales come from established pre-rolls.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
