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Nov-2025
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Overview
Market Insights Snapshot
In the Arizona market, Birdies has experienced a slight decline in its Pre-Roll category rankings, moving from 8th place in August 2025 to 12th place by November 2025. This downward trend is accompanied by a decrease in sales, from $333,181 in August to $231,735 by November. The decline in both rank and sales suggests that Birdies is facing increased competition or market challenges in Arizona. It is crucial for Birdies to analyze these trends to identify potential areas for improvement or strategic adjustments to regain its standing in this state.
Conversely, Birdies has shown a significant upward trajectory in the California market within the same category. Starting at 45th place in August 2025, Birdies climbed to 23rd place by November 2025, indicating a positive shift in market presence and consumer acceptance. This improvement is reflected in their sales, which have surged from $262,068 in August to $498,740 by November. The brand's ability to break into the top 30 in California is a notable achievement, signaling effective strategies or product appeal that resonate well with consumers in this state. Understanding the factors behind this success could be key to replicating it in other markets where Birdies is present.
Competitive Landscape
In the competitive landscape of the California Pre-Roll market, Birdies has shown significant upward momentum in recent months. From August to November 2025, Birdies improved its rank from 45th to 23rd, indicating a strong upward trajectory in market presence. This improvement is particularly notable compared to competitors like NUG, which fluctuated between ranks 30 and 33 before climbing to 25th in November, and Coastal Sun Cannabis, which saw a decline from 21st to 24th. Meanwhile, CAM maintained a relatively stable position, hovering around the 21st to 24th ranks. Birdies' sales growth is also noteworthy, with a substantial increase from October to November, surpassing the sales of Coastal Sun Cannabis during the same period. This positive trend suggests that Birdies is effectively capturing market share and could continue to climb the ranks if the momentum is sustained.
Notable Products
In November 2025, Birdies' top-performing product was the Sativa Classic Pre-Roll 10-Pack (7g) which maintained its first-place rank consistently from August through November, with sales figures reaching 7183. The Hybrid Classic Pre-Roll 10-Pack (7g) climbed back to second place after briefly dropping to third in October, indicating a strong recovery with a sales increase to 5648. The Indica Classic Pre-Roll 10-Pack (7g) experienced a slight decline, moving from second to third place, although it still recorded solid sales. The Hybrid Ultra Diamond Infused Pre-Roll 5-Pack (4.2g) remained stable at fourth place after being introduced to the rankings in August. Lastly, the ULTRA Indica Infused Pre-Roll 5-Pack (4.2g) held steady in fifth place, showing a modest sales improvement from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
