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Jun-2024
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Overview
Market Insights Snapshot
Cam Premium Quality Cannabis has shown varied performance across different categories and states in recent months. In the Flower category in California, the brand has maintained a relatively steady presence, fluctuating between 8th and 12th place from March to June 2024. This indicates a strong market position, although there was a slight dip in June. The sales figures also reflect this trend, peaking in May with $2,225,546 but slightly declining to $1,973,743 in June. This suggests that while the brand remains competitive, there are fluctuations that could be attributed to market dynamics or seasonal variations.
In contrast, the performance in the Pre-Roll and Vapor Pens categories in California has been less impressive, with rankings consistently outside the top 30. For instance, in the Pre-Roll category, Cam Premium Quality Cannabis ranked 75th in March and dropped to 81st by June. Similarly, in the Vapor Pens category, the brand started at 70th in March and fell to 90th by June. These rankings indicate a weaker market position in these categories, which is also reflected in the sales numbers that show a downward trend. This performance suggests that while the brand excels in the Flower category, it faces challenges in capturing significant market share in other segments.
Competitive Landscape
In the competitive landscape of California's Flower category, Cam Premium Quality Cannabis has experienced notable fluctuations in its ranking over the past few months, which has implications for its market positioning and sales strategy. In March 2024, Cam Premium Quality Cannabis held a strong 9th place, but by April, it had dropped to 11th. The brand rebounded impressively to 8th place in May, only to fall back to 12th in June. This volatility contrasts with the more stable performance of competitors like Jungle Boys, which improved from 13th in March to 10th in June, and UpNorth Humboldt, which showed a steady climb from 16th to 13th over the same period. Glass House Farms (CA) and Eighth Brother, Inc. also demonstrated varying degrees of rank stability and improvement. These shifts suggest that while Cam Premium Quality Cannabis has the potential for high sales peaks, its market share is susceptible to competitive pressures, highlighting the need for strategic adjustments to maintain and improve its ranking.
Notable Products
In June 2024, Devil Driver (3.5g) reclaimed the top spot among Cam Premium Quality Cannabis products with sales of 2987 units, showing a significant comeback from its 5th place in April. Bubba's Girl (3.5g) secured the second position, consistently improving from its 5th rank in March. Private Reserve - Carbon Fiber (3.5g) held steady at the third spot for the second consecutive month. Kush Mints (3.5g), which had been the top performer in April and May, dropped to fourth place. Biscotti Bx1 (3.5g) debuted in the rankings in June, entering directly at the fifth position.
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