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Oct-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, CAM has shown a consistent performance in the Flower category, particularly in California. Over the past few months, CAM has maintained its position as the third-ranked brand, demonstrating stability and a strong market presence. This continuity suggests a loyal customer base and effective brand strategy. However, the Pre-Roll category in California presents a more dynamic picture, with CAM's ranking fluctuating between 19th and 25th place. This movement indicates variability in consumer preferences or potentially increased competition within the category. It's worth noting that CAM has not managed to break into the top 30 rankings in the Vapor Pens category, which could suggest a need for strategic adjustments or product innovation to capture a larger share of this market.
Turning to New York, CAM's performance in the Flower category has shown a positive trend, climbing from 34th to 26th place in recent months. This upward movement highlights a growing acceptance and popularity of CAM's products in this region. However, the brand's presence in the Pre-Roll category in New York is less prominent, as it only appeared in the rankings once in July, at 66th place. This absence from the top 30 in subsequent months might indicate challenges in gaining traction or a highly competitive market landscape. Such insights can guide strategic decisions for CAM to enhance its market penetration and brand visibility in New York's burgeoning cannabis market.
Competitive Landscape
In the competitive landscape of California's Flower category, CAM has demonstrated a strong performance over the past few months, maintaining a consistent rank of 3rd place from August to October 2025. This stability in rank suggests a solid market presence, especially when compared to brands like Claybourne Co., which dropped from 3rd to 5th place in August and remained there through October. CAM's sales have shown a positive trend, increasing from August to October, which highlights its growing consumer base and effective market strategies. Despite being behind industry leaders like CannaBiotix (CBX) and STIIIZY, which have maintained the 1st and 2nd ranks respectively, CAM's ability to hold its position against competitors like Allswell, which consistently ranked 4th, indicates a robust competitive edge in the California market.
Notable Products
In October 2025, CAM's top-performing product was Private Reserve - Bubba's Girl (3.5g) in the Flower category, maintaining its lead as the number one ranked product for four consecutive months with sales reaching 10,943 units. The Private Reserve - Bubba's Girl (14g) made a strong debut at the second position, indicating a growing preference for larger quantities. Jack Herer (3.5g) held steady at third place, despite a slight dip in sales compared to September. Bubba's Girl (7g) entered the rankings at fourth place, showcasing its rising popularity. Private Reserve - Kush Mints (3.5g) saw a drop from its previous second-place ranking in August to fifth place in October, suggesting a shift in consumer preference within CAM's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
