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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, CAM’s mix is concentrated in Flower at 83.98% share with year-over-year growth of 44.41% and a month-over-month decline of 10.74%, while Pre-Roll holds 13.11% share with 47.33% YoY growth and a 10.41% MoM pullback; Vapor Pens represent 1.83% share with a 41.23% YoY contraction but a 5.56% MoM uptick, and Edible sits at 1.08% share with a 7.52% YoY decline and a 20.04% MoM drop. Despite an average price falling 9.19% YoY to $36.06, overall brand sales grew 40.19% YoY and 164.42% over 24 months, and CAM ranks 2 in Flower in California; the pattern implies CAM is leaning into high-volume Flower and Pre-Roll momentum while tolerating short-term MoM volatility to protect category leadership.
The simultaneous 44.41% YoY Flower growth and 47.33% YoY Pre-Roll growth, paired with MoM declines of 10.74% and 10.41% respectively, suggests price-enabled velocity and wholesale or distribution expansion are offsetting seasonal or promotional pullbacks, positioning CAM as a scale player in inhalables while de-emphasizing small-share formats. The 5.56% MoM improvement in Vapor Pens alongside a 41.23% YoY decline, and a 20.04% MoM drop in Edible against a 7.52% YoY decline, indicates selective experimentation rather than portfolio bets; taken with a 2 rank in California Flower and a 9.19% YoY price decrease, the implication is that CAM is prioritizing share defense and repeat velocity in core Flower/Pre-Roll over breadth, using tactical price to reinforce its positioning.
Competitive Landscape
CAM is ranked #2 in CA Flower in June 2026, improving 1 rank position year over year from #3, and it held #2 for the last three months after peaking at #1 in May 2026; meanwhile, STIIIZY sits at #1 with a 62.54% year-over-year sales increase and rose from #2 to #1, while CannaBiotix (CBX) slipped from #1 to #3 despite a 2.38% year-over-year gain, indicating CAM’s upward rank shift (+1 YoY) is outpacing CBX’s decline and narrowing the gap with a faster-rising market leader; this trajectory suggests CAM is consolidating a top-two position with credible potential to retake #1 if it can convert May 2026’s peak into sustained monthly share gains.
Notable Products
Private Reserve - Kush Mints (3.5g) posted the steepest decline at -36.9% month over month and slid to rank 9 in June 2026, while category leader Private Reserve - Bubba's Girl (3.5g) fell -19.2% but still held rank 1. Jack Herer (3.5g) rose +9.1% to rank 2 as Bubba's Girl (7g) inched +1.8% at rank 4, and four of the top ten are Flower SKUs, indicating the portfolio leans on inhalable Flower rather than Pre-Roll for volume. Bubba's Girl Pre-Roll (1g) advanced +21.3% at rank 3 against a $44,728 revenue print, but the Flower-led mix—with ranks 1, 2, 4, 5, 6, 7, 8, and 9—signals reliance on a few flagship Flower cuts for share retention. The pattern implies CAM is amplifying hero Flower strains while letting lagging Flower variants like Private Reserve - Kush Mints (3.5g) cycle down, pointing to a consolidation strategy around top-performing genetics with selective Pre-Roll support.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
