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Sep-2025
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Overview
Market Insights Snapshot
In the state of California, CAM has demonstrated strong performance in the Flower category, consistently ranking within the top four over the past four months. Despite a slight dip in July, where CAM moved from third to fourth position, it quickly regained its third-place rank in August and maintained it through September. This stability in the rankings is complemented by a notable increase in sales from June to August, indicating robust demand for CAM's flower products. However, the Vapor Pens category tells a different story, as CAM has not been able to break into the top 60, showing a gradual decline from 61st to 68th place over the same period. This suggests that while CAM is excelling in the Flower category, it faces challenges in gaining traction within the Vapor Pens market in California.
In New York, CAM's presence in the Flower category has been more variable, with rankings fluctuating between 28th and 34th from June to September. The brand's performance peaked in September with a 28th place ranking, indicating a potential upward trend. On the other hand, CAM's position in the Pre-Roll category has been less favorable, as it was unable to maintain a top 30 ranking, with its last recorded position being 63rd in July. The absence of rankings in August and September highlights a significant challenge for CAM in this category, suggesting a need for strategic adjustments to improve its market presence. Overall, CAM's performance across these states and categories highlights both areas of strength and opportunities for growth.
Competitive Landscape
In the competitive landscape of the California flower category, CAM has shown resilience and consistency in its market position. Over the months from June to September 2025, CAM maintained a strong presence, consistently ranking third, except for a brief dip to fourth place in July. This fluctuation is notable given the competitive pressure from brands like Claybourne Co. and Allswell, which have also been vying for higher ranks. Despite the slight rank change, CAM's sales trajectory remained robust, with a significant increase from July to August, indicating a positive growth trend. Meanwhile, CannaBiotix (CBX) and STIIIZY consistently held the top two positions, highlighting the competitive challenge CAM faces in climbing higher in the rankings. This data suggests that while CAM is a formidable player, strategic efforts may be needed to further elevate its position against these leading brands.
Notable Products
In September 2025, CAM's top-performing product was Private Reserve - Bubba's Girl (3.5g), maintaining its first-place ranking from August and achieving notable sales of 9,748 units. Brain Dead (3.5g) climbed to the second position, previously holding third place in August. Jack Herer (3.5g) made its debut in the rankings at third place, indicating a strong market entry. Devil Driver (3.5g) remained steady at fourth position for three consecutive months, showing consistent demand. Private Reserve - Bubba's Girl (14g) entered the rankings in fifth place, marking a new addition to CAM's top product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
