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Nov-2025
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Overview
Market Insights Snapshot
CAM has demonstrated a consistent performance in the California market, particularly within the Flower category, where it maintained a steady third-place ranking from August to November 2025. This stability is notable given the competitive nature of the cannabis industry in California, and it reflects a strong consumer preference for CAM's offerings in this category. However, the Pre-Roll category shows more fluctuation, with CAM's ranking moving from 22nd in August to 21st in November, suggesting some volatility. The Vapor Pens category, on the other hand, presents a challenge for CAM, as it did not break into the top 30, indicating an area where the brand could potentially improve its market presence.
In New York, CAM is making noticeable strides in the Flower category. The brand improved its ranking from 34th in August to 24th by November, accompanied by a steady increase in sales. This upward trajectory highlights CAM's growing footprint in the New York market, suggesting a successful expansion strategy. However, it is worth noting that CAM's presence in other categories in New York is not as strong, as it did not rank in the top 30 for Pre-Rolls or Vapor Pens. This indicates potential growth opportunities for CAM if it can replicate its Flower category success across additional product lines.
Competitive Landscape
In the competitive landscape of the California flower category, CAM has consistently maintained its position as the third-ranked brand from August to November 2025. This stability in rank highlights CAM's strong market presence amidst fierce competition. Notably, CannaBiotix (CBX) and STIIIZY have dominated the top two spots, with CAM trailing closely behind in terms of sales. While CAM's sales have shown a positive upward trend over these months, the brand remains behind the leading CannaBiotix (CBX), which has consistently held the number one rank. The competitive pressure is further intensified by Claybourne Co. and Allswell, which have also maintained stable ranks at fourth and fifth, respectively. For CAM, the challenge lies in closing the sales gap with the top two brands while fending off competition from those ranked below.
Notable Products
In November 2025, CAM's top-performing product was Private Reserve - Bubba's Girl (3.5g) in the Flower category, maintaining its first-place ranking with a notable sales figure of 14,346 units. Private Reserve - Bubba's Girl (14g) held steady at the second position, showing consistent performance from the previous month. Private Reserve - Kush Mints (3.5g) rose to third place, up from fifth in October, indicating a positive shift in consumer preference. Jack Herer (3.5g) experienced a slight decline, moving from third to fourth place. Finally, Bubba's Girl (7g) rounded out the top five, maintaining its fourth-place ranking from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
