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Apr-2025
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Overview
Market Insights Snapshot
CAM's performance in the cannabis market showcases notable shifts across various categories and states. In California, CAM has demonstrated a strong presence in the Flower category, maintaining a consistent top 5 ranking from February to April 2025, indicating a robust demand for their products. However, their performance in the Edible category has been less impressive, with rankings hovering around the 30s and 40s, only reaching the 34th position in April 2025. This suggests a potential area for growth if CAM can leverage their brand strength in other categories. Meanwhile, the Pre-Roll and Vapor Pens categories have seen significant improvements, with Pre-Roll jumping from 64th in January to 35th by April, and Vapor Pens climbing from 77th to 61st, signaling a growing consumer interest in these products.
In New York, CAM's Flower category is showing positive momentum, advancing from the 64th position in January to 42nd in March and April 2025. This upward trend highlights a strengthening foothold in the New York market, although they have yet to break into the top 30. The absence of CAM in the top 30 rankings in other categories in New York indicates areas that might require strategic focus and expansion efforts. Despite these challenges, the sales trajectory in the Flower category suggests potential for further growth if CAM can replicate their California success in New York and explore opportunities in categories where they currently lack a presence.
Competitive Landscape
In the competitive landscape of the California flower category, CAM has demonstrated a consistent upward trajectory in its rankings from January to April 2025, stabilizing at the 5th position by March and April. This improvement is notable when compared to competitors like Blem, which experienced fluctuations, dropping to 7th in February before climbing to 4th in April. Meanwhile, STIIIZY maintained a strong presence, consistently ranking in the top 4, although it did slip to 4th in March. Oakfruitland also showed volatility, peaking at 2nd in March but falling to 7th in April. CAM's steady rise in rank reflects a positive trend in sales performance, indicating a strengthening market position despite the competitive pressures from these brands. As CAM continues to hold its ground against these fluctuating competitors, it suggests a robust brand strategy that could appeal to consumers looking for reliable quality in the California flower market.
Notable Products
In April 2025, CAM's top-performing product was the Private Reserve - Bubba's Girl (3.5g) in the Flower category, maintaining its position as the number one ranked product throughout the first four months of the year, despite a decrease in sales to 4801 units. The Bubba's Girl Pre-Roll (1g) in the Pre-Roll category improved its rank from third in the previous months to second in April, with sales reaching 2619 units. The Private Reserve - Super Silver Haze (3.5g) debuted in April with a strong third-place ranking in the Flower category. Super Silver Haze Pre-Roll (1g) also made its first appearance, ranking fourth in the Pre-Roll category. The 1-95 Cookies (3.5g) secured the fifth position in the Flower category, rounding out the top five products for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
