Data Snapshot: Sep 04, 2026
$5M+

Aug-2026

Sales

Neutral

Trend

6-Month

439

Product Count

SKUs

$35.29

Avg Price

33.2%

YoY Sales Change

-8.9%

YoY Price Change

CAM

Where to Buy

CAM is stocked at 527 licensed dispensaries across California, New York, and Illinois, 468 of them in California, with the deepest coverage in Los Angeles, Sacramento, San Diego, Santa Ana, and Costa Mesa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/4846.json?v=20260904
CAM Sales

Market Insights Snapshot

CAM Historical Sales by Category

CAM concentrated 82.10% share in Flower with 35.33% year-over-year growth and a 0.67% month-over-month uptick in August 2026, while Pre-Roll expanded to 15.60% share with 51.35% year-over-year and 19.16% month-over-month gains. Smaller lines were mixed: Edible held 1.36% share with 19.29% year-over-year and 7.33% month-over-month increases, whereas Vapor Pens fell to 0.94% share with a 68.36% year-over-year decline and a 47.12% month-over-month drop. Average price declined 8.92% year-over-year to $35.29, alongside overall brand sales up 33.18% year-over-year and 168.96% over 24 months, implying volume-led expansion centered on Flower and accelerating contribution from Pre-Roll despite a contraction in Vapor Pens.

With Flower ranked 2 in California and holding 82.10% of mix, the slight 0.67% month-over-month growth paired with a 35.33% year-over-year rise signals category leadership durability even as pricing steps down 8.92% year-over-year. The 19.16% month-over-month and 51.35% year-over-year Pre-Roll gains against a 0.94% share and 47.12% month-over-month slide in Vapor Pens indicate CAM is concentrating on combustion formats over inhalable hardware, positioning the brand to defend rank through depth in Flower while using Pre-Roll as a secondary growth engine to diversify risk away from volatile Vape demand.

Aug-2026 Rank
Flower
Pre-Roll
2
14
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
82.1%
$48.68
+35.3%
+0.7%
Pre-Roll
15.6%
$15.24
+51.4%
+19.2%
Edible
1.4%
$14.16
+19.3%
+7.3%
Vapor Pens
0.9%
$34.57
-68.4%
-47.1%
CAM

Competitive Landscape

CAM ranks #2 in California Flower in August 2026, a 1-position improvement from #3 year over year, but down 1 spot from its #1 peak in May 2026; meanwhile, STIIIZY sits at #1 after rising from #2 with 50.99% YoY sales growth, and CannaBiotix (CBX) has slid to #3 from #1 alongside a -15.42% YoY decline. The 3-month view shows CAM easing from #1 to #2 while Allswell climbed from #5 to #4 with 24.56% YoY growth and Oakfruitland surged from #14 to #5 with 80.47% YoY growth, indicating CAM is defending a top-tier position but faces upward pressure from faster-rising rivals.

CAM market ranking for CA Flower

CAM

Notable Products

Jack Herer (3.5g) delivered the steepest movement in August 2026 with a -27.2% month-over-month decline and slid to rank 9, signaling demand erosion at the tail of the top 10. In contrast, Private Reserve - Bubba's Girl (3.5g) rose 13.3% month over month to hold rank 1 while the 14g format in the same strain gained 4.5% at rank 4, and three Flower SKUs still occupy ranks 1, 2, and 4 despite a -19.8% drop for Bubba's Girl (7g) at rank 7. Pre-Rolls are mixed, with Bubba's Girl Pre-Roll (1g) down -17.1% at rank 8 while category presence spans ranks 3, 5, and 6, indicating velocity concentrated in a few SKUs rather than broad lift. The pattern implies CAM is consolidating around premium Flower-led flagships while legacy or value tiers shed volume, pointing to a deliberate tilt toward higher-tier formats over breadth.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Private Reserve - Bubba's Girl (3.5g)
Flower
1
1
1
1
1
+13.3%
Private Reserve - Coconut Milk (3.5g)
Flower
>10
>10
>10
4
2
+7.5%
Gelati Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
3
Private Reserve - Bubba's Girl (14g)
Flower
7
7
6
5
4
+4.5%
Cam Pop Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
5
Motorbreath Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
6
Bubba's Girl (7g)
Flower
6
4
4
3
7
-19.8%
Bubba's Girl Pre-Roll (1g)
Pre-Roll
3
8
3
6
8
-17.1%
Jack Herer (3.5g)
Flower
2
2
2
2
9
-27.2%
Private Reserve - Lady Pink (3.5g)
Flower
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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