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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, CAM’s category mix concentrated further in Flower at 84.71% share while holding rank 1 in Flower in California; within this anchor, Flower grew 41.29% year over year and 1.59% month over month, while Pre-Roll, at 12.64% share, rose 59.89% year over year but fell 4.98% month over month. Smaller bets diverged: Vapor Pens slid 53.38% year over year but rebounded 11.44% month over month to 1.50% share, and Edible declined 3.82% year over year and 12.25% month over month to 1.14% share; this tilt, alongside an 11.49% year-over-year drop in average price, implies CAM is defending Flower volume and letting non-core categories act as opportunistic adjacencies rather than growth pillars.
The mix signals a positioning choice: maintaining a category-dominant footprint in Flower (rank 1 in California) while using Pre-Roll’s 59.89% year-over-year lift to extend reach without diluting the core, even as its 4.98% month-over-month dip flags tactical promo or shelf volatility. With Vapor Pens shrinking 53.38% year over year despite an 11.44% month-over-month bounce, and Edible contracting both year over year (3.82%) and month over month (12.25%), the portfolio points to a deliberate depth-over-breadth stance that trades diversification for price-managed share capture in Flower amid a lower average price down 11.49% year over year.
Competitive Landscape
CAM is ranked #1 in CA Flower in May 2026 after climbing from #4 year over year, and up from #3 in February 2026, while reaching its peak rank of #1 in May 2026; this places it ahead of STIIIZY at #2 despite that competitor’s 39.7% YoY sales growth, and ahead of CannaBiotix (CBX) at #3 amid that brand’s -8.3% YoY sales change. The rank ascent from #4 to #1 over twelve months and from #3 to #1 over three months, coupled with competitors moving in opposite directions (+39.7% for STIIIZY versus -8.3% for CannaBiotix), implies CAM’s share gains are driven more by relative velocity and distribution advantages than category lift alone, signaling durable leadership pressure on the #2 and #3 positions.
Notable Products
Jack Herer (3.5g) posted the steepest decline in May 2026 at -18.2% and slid to rank 2, while Jack Herer Pre-Roll (1g) fell -14.7% at rank 5, indicating brand equity for the Jack Herer name is not translating evenly across formats. Private Reserve - Bubba's Girl (3.5g) grew 8.4% to hold rank 1 and Bubba's Girl (7g) added 7.1% at rank 4, and with eight of the top ten coming from the Flower category this tilt signals prioritization of larger-format and premium flower over Pre-Roll recovery. Private Reserve - Kush Mints (3.5g) advanced 36.0% at rank 3 against a -39.9% drop for Bubba's Girl Pre-Roll (1g) at rank 7, and the $496,656 from Private Reserve - Bubba's Girl (3.5g) concentrates revenue in a single SKU. The pattern implies CAM is consolidating around premium Flower while legacy names in Pre-Roll are being deprioritized or facing distribution gaps.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
