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Dec-2025
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Overview
Market Insights Snapshot
In the California market, CAM has maintained a strong and consistent performance in the Flower category, holding steady at the third rank from September through December 2025. This indicates a robust demand and solid brand presence in this category. Meanwhile, the Pre-Roll category saw some fluctuations, with CAM's ranking dropping to 22nd in October but recovering to 19th by December. This rebound suggests a potential recovery in consumer preference or strategic adjustments by the brand. On the other hand, CAM's performance in the Vapor Pens category has not been as strong, with rankings hovering outside the top 60, indicating room for improvement in this segment.
In New York, CAM's presence in the Flower category shows a promising upward trend, moving from a 32nd rank in September to 24th in November, although it slipped slightly to 31st in December. This movement suggests growing recognition and acceptance of the brand in a competitive market. The absence of CAM in the top 30 for other categories in New York highlights a potential area for growth and market penetration. Such dynamics provide valuable insights into CAM's strategic positioning and consumer engagement across different regions and product categories.
Competitive Landscape
In the competitive landscape of the California flower category, CAM consistently held the third rank from September to December 2025. Despite maintaining its position, CAM faced stiff competition from top brands like CannaBiotix (CBX) and STIIIZY, which consistently occupied the first and second ranks, respectively. Notably, CannaBiotix (CBX) showed a strong upward trend in sales, widening the gap between itself and CAM. Similarly, STIIIZY demonstrated significant sales growth, further challenging CAM's market position. Meanwhile, brands like Claybourne Co. and Allswell maintained their ranks but showed less aggressive sales growth compared to CAM. This competitive environment underscores the need for CAM to innovate and strategize effectively to enhance its market share and potentially climb the ranks in the California flower market.
Notable Products
In December 2025, CAM's top-performing product was Private Reserve - Bubba's Girl (3.5g) in the Flower category, maintaining its first-place ranking for four consecutive months with impressive sales of 14,602 units. Bubba's Girl (1g) emerged as the second top product, making a notable entry into the rankings. Jack Herer (3.5g) secured the third position, climbing back from a fourth-place ranking in November. Private Reserve - Kush Mints (3.5g) dropped to fourth place after a brief surge to second place in November. Bubba's Girl Pre-Roll (1g) retained its fifth-place ranking from November, demonstrating consistent performance in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
