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Sep-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of California, CAM has demonstrated notable performance in the Flower category. Over the months from June to September 2024, CAM maintained a strong presence, with rankings fluctuating slightly but consistently within the top 11, reaching a peak at 9th place in September. This upward movement is reflected in their sales figures, which show a significant increase from $2,060,761 in June to $2,472,852 in September. This indicates a positive trend and suggests growing consumer preference or successful marketing strategies in the Flower category. However, CAM's performance in other categories such as Pre-Rolls and Vapor Pens did not break into the top 30, indicating areas for potential growth or strategic reassessment.
CAM's position in the Pre-Roll category in California is less dominant, with rankings hovering in the 70s, indicating a challenge in capturing a larger market share. Despite this, a slight improvement is observed from July to September, moving from 84th to 73rd place. The sales data for Pre-Rolls and Vapor Pens also reflect subdued performance, with both categories not making it into the top 30 rankings, suggesting that CAM might need to innovate or differentiate its offerings to compete more effectively in these segments. The Vapor Pens category, in particular, shows a downward sales trend, which could be a point of concern for the brand. Overall, while CAM shows strength in the Flower category, its performance across other categories suggests opportunities for strategic growth and diversification.
Competitive Landscape
In the competitive landscape of the California flower category, CAM has demonstrated a notable upward trajectory in recent months. Starting from a rank of 10th in June 2024, CAM maintained its position in July, slightly dipped to 11th in August, and then surged to 9th place by September. This improvement in rank is indicative of a positive trend in sales, as CAM's sales figures increased significantly from August to September. In comparison, Jungle Boys experienced fluctuations, dropping to 17th in July before recovering to 11th by September, while West Coast Cure saw a decline from 6th in June to 14th in August, only to rise back to 10th in September. Meanwhile, Claybourne Co. consistently held strong in the top 10, maintaining a stable rank of 7th in both June and September. Allswell, despite a drop from 4th in June to 8th in September, still outperformed CAM in terms of rank. These dynamics suggest that while CAM is gaining momentum, it faces stiff competition from brands like Claybourne Co. and Allswell, which have maintained higher ranks over the period.
Notable Products
In September 2024, CAM's top-performing product was Devil Driver (3.5g) in the Flower category, climbing to the number one rank with sales reaching 5996 units. Private Reserve - Kush Mints (3.5g) held a strong position, moving up to second place, just behind Devil Driver, with notable sales figures. Private Reserve - Bubba's Girl (3.5g) maintained a steady presence in the top three, ranking third. The product Private Reserve - Euro Step (3.5g) made its mark by securing the fourth position, showing consistent performance. Notably, Kush Mints Pre-Roll (1g) entered the rankings for the first time in September, debuting at the fifth position, indicating a growing interest in pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
