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Jul-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, CAM has shown varying performance across different categories and states. In California, CAM's Flower category has experienced a noticeable decline in rankings from April to July 2025, dropping from 4th to 8th position. Despite this, the brand still maintains a strong presence in the Flower category, with sales remaining robust, albeit showing a gradual decrease. On the other hand, CAM's performance in the Edible category in California has not been as strong, as it failed to secure a spot in the top 30 brands from May through July. This highlights a potential area for growth or re-evaluation of strategy within this category.
In New York, CAM's Flower category has shown a positive trajectory, climbing from 46th in April to 28th in June, before slightly dipping to 32nd in July. This indicates a growing acceptance and popularity of CAM's Flower products in the state, suggesting a promising market. Meanwhile, in the Pre-Roll category, CAM made its initial entry into the top 30 rankings in June with a position of 62, improving slightly to 61 in July. This marks a significant milestone for CAM as it begins to establish itself in New York's Pre-Roll market. Conversely, in Illinois, CAM's presence in the Flower category was short-lived, as it ranked 54th in April but did not maintain a top 30 position in the subsequent months, indicating challenges in sustaining market share in that state.
Competitive Landscape
In the competitive landscape of the California flower category, CAM has experienced some fluctuations in its ranking over the months from April to July 2025. Initially holding a strong position at 4th place in both April and May, CAM saw a decline to 6th in June and further to 8th in July. This shift in rank is notable as it coincides with a decrease in sales figures during this period. Meanwhile, competitors such as Coastal Sun Cannabis have shown a remarkable upward trajectory, climbing from 19th in April to 6th by July, with a significant increase in sales, suggesting a growing consumer preference. Similarly, Alien Labs has maintained a consistent presence in the top 10, holding the 7th position from June to July, with sales figures that have steadily increased. These trends indicate a highly competitive market where CAM's position is being challenged by brands that are rapidly gaining traction, emphasizing the need for strategic adjustments to regain its higher ranking and sales momentum.
Notable Products
In July 2025, the top-performing product for CAM was Bubba's Girl Pre-Roll (1g) in the Pre-Roll category, which climbed to the first position with sales of 5027. Notably, this product maintained a consistent second-place ranking in the preceding months before achieving the top spot. Private Reserve - Kush Mints (3.5g) in the Flower category improved its ranking to second place, up from third in the previous two months. Meanwhile, Private Reserve - Bubba's Girl (3.5g) dropped from its long-held first place to third, indicating a notable shift in consumer preference. Devil Driver (3.5g) and Devil Driver Pre-Roll (1g) made their debut in the rankings at fourth and fifth positions, respectively, marking their entry into the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
