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Jan-2026
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Overview
Market Insights Snapshot
CAM's performance in the California market showcases a consistent stronghold in the Flower category, maintaining a steady rank of 3rd place from October 2025 through January 2026. This stability is underscored by a positive sales trajectory, with a notable peak in December 2025. However, in the Pre-Roll category, CAM exhibited some fluctuations, moving from 23rd to 19th and then back to 21st place. Despite these shifts, the brand experienced a commendable increase in sales during November and December. In contrast, CAM's performance in the Vapor Pens category was less impressive, failing to break into the top 30 by January 2026, which could suggest a potential area for improvement or re-strategizing.
In New York, CAM's presence in the Flower category displayed some volatility, with rankings oscillating between 24th and 38th place from October 2025 to January 2026. This downward trend in January, accompanied by a decrease in sales, indicates challenges in maintaining a competitive edge in this market. The brand's rank dropped out of the top 30 by January, which might be an area of concern for CAM's strategic planning in New York. This suggests that while CAM has a strong presence in California, its performance in New York requires attention to regain and potentially improve its market position.
Competitive Landscape
In the competitive landscape of the California flower market, CAM has consistently maintained its position as the third-ranked brand from October 2025 through January 2026. Despite facing stiff competition, CAM's sales trajectory shows a promising upward trend, with a notable increase in sales from October to December 2025, before a slight dip in January 2026. This steady performance is particularly impressive given the dominance of CannaBiotix (CBX), which has held the top spot consistently, and STIIIZY, which ranks second. Meanwhile, Blem has shown significant improvement, climbing from eighth to fifth place over the same period, indicating a potential threat if this trend continues. CAM's ability to maintain its rank amidst these dynamics highlights its strong market presence and suggests a robust brand loyalty among consumers.
Notable Products
In January 2026, CAM's top-performing product remained Private Reserve - Bubba's Girl (3.5g) in the Flower category, maintaining its first-place rank consistently since October 2025, with a notable sales figure of 12,609 units. Bubba's Girl Pre-Roll (1g) in the Pre-Roll category rose to the second position, improving from fifth in November and fourth in December. Scotties Cake (3.5g) also saw a rise, moving up to third place from its debut at fifth in December. Cookies & Cream (3.5g), a new entry in December, secured the fourth rank in January. Bubba's Girl (7g) re-entered the rankings at fifth, having previously ranked third in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
