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Nov-2025
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Overview
Market Insights Snapshot
In California, NUG has shown a varied performance across different cannabis categories. For the Concentrates category, NUG was notably absent from the top 30 rankings from August through November 2025, suggesting a potential area for improvement or increased competition. In contrast, the Edible category saw a consistent presence within the top 50, with a slight improvement in October and November as NUG moved from 45th in September to 38th in both October and November. This stability and slight upward movement could indicate a strengthening position or successful product offerings in the Edibles market.
The Pre-Roll category in California tells a different story, where NUG experienced a notable improvement in its rankings over the months. Starting at 30th in August, NUG saw a dip to 33rd in October but then made a significant leap to 25th in November. This upward trajectory might suggest effective marketing strategies or a positive consumer response to their Pre-Roll products. Such movements highlight NUG's potential to capitalize on the growing demand in the Pre-Roll segment, possibly positioning them for further growth in the coming months.
Competitive Landscape
In the competitive landscape of California's Pre-Roll category, NUG has shown a notable improvement in its market position, climbing from a rank of 33 in October 2025 to 25 in November 2025. This upward trend is significant, especially considering the competitive pressure from brands like Sunset Connect and Coastal Sun Cannabis, which have experienced fluctuations in their rankings. Notably, Birdies surged from 32 to 23, indicating a strong performance that NUG will need to monitor closely. Despite these challenges, NUG's sales in November 2025 increased significantly, suggesting effective strategies in capturing consumer interest and potentially benefiting from market dynamics where competitors like Sunset Connect saw a decline in sales. The overall trend for NUG is positive, positioning it well for future growth in this highly competitive market.
Notable Products
In November 2025, the top-performing product for NUG was the Sativa Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking consistently from August through November, with sales reaching 16,871 units. Indica Pre-Roll (1g) also held steady in second place, showing a notable increase in sales from October. Hybrid Pre-Roll (1g) remained in third place, while Indica Pre-Roll 5-Pack (5g) continued to occupy the fourth position, with sales seeing a significant rise compared to previous months. The Hybrid Diamond Infused Pre-Roll (1g) maintained its position at fifth place since its entry into the rankings in October. Overall, the rankings for NUG's top products remained stable, with all top five products retaining their positions from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
