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Aug-2025
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Overview
Market Insights Snapshot
NUG's performance in the California market shows varied results across different product categories. In the Pre-Roll category, NUG has demonstrated a consistent upward trend, moving from the 40th position in May 2025 to the 28th position by August 2025. This indicates a strong growth trajectory, likely driven by increasing consumer preference or effective market strategies. Conversely, in the Concentrates category, NUG did not make it into the top 30 brands, suggesting challenges in capturing market share or possibly facing stiff competition in this segment.
The Edible category presents a different narrative for NUG in California. There has been a gradual decline in rankings, from 34th in May 2025 to 42nd by August 2025, which might be attributed to shifting consumer tastes or increased competition. Despite this decline, the sales figures provide a glimpse into the brand's resilience, as it continues to maintain a presence in the market. This mixed performance across categories highlights the complex dynamics NUG faces in maintaining its competitive edge in the diverse cannabis landscape of California.
Competitive Landscape
In the competitive landscape of the California pre-roll category, NUG has shown a promising upward trend in its rankings from May to August 2025. Starting at the 40th position in May, NUG climbed to 28th by August, indicating a consistent improvement in market presence. This upward trajectory is noteworthy, especially when compared to competitors like Lowell Herb Co / Lowell Smokes, which fluctuated between ranks 21 and 31, and Quickies Prerolls, which saw a significant drop from 16th to 30th. NUG's sales figures also reflect this positive trend, with a steady increase over the months, contrasting with the declining sales of Lowell Herb Co / Lowell Smokes. Meanwhile, Henry's Original and Cizi maintained a relatively stable rank, suggesting that NUG's growth is not only significant but also indicative of its potential to outperform these competitors in the near future.
Notable Products
In August 2025, the top-performing product for NUG was the Sativa Pre-Roll (1g) in the Pre-Roll category, climbing to the number one rank despite a decrease in sales to 15,203. The Indica Pre-Roll (1g) maintained its second position, although its sales figures also saw a decline. Hybrid Pre-Roll (1g), which had consistently held the top spot in previous months, dropped to third place. The Indica Pre-Roll 5-Pack (5g) and Hybrid Pre-Roll 5-Pack (5g) entered the rankings in July and retained their fourth and fifth positions respectively in August. This shift indicates a growing consumer preference for single pre-rolls over multi-pack options in the recent month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
