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Oct-2025
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Overview
Market Insights Snapshot
In the California market, NUG's performance across different cannabis categories has shown both resilience and fluctuation. Within the Edible category, NUG's ranking experienced a notable dip in August and September 2025, falling out of the top 30, which indicates challenges in maintaining competitive positioning. However, by October, NUG rebounded to the 38th position, suggesting a potential recovery or strategic adjustment. This movement is crucial for understanding market dynamics and consumer preferences, as it highlights the volatility and competitive nature of the Edibles market in California.
Conversely, in the Pre-Roll category, NUG has demonstrated a relatively stable performance, consistently hovering around the 30th rank from July to October 2025. This consistency suggests a strong foothold in the Pre-Roll segment, which could be attributed to brand loyalty or effective product offerings. Despite a slight drop in sales from August to October, maintaining a position within the top 30 reflects NUG's ability to sustain its presence amidst fierce competition. Observing these patterns provides valuable insights into NUG's strategic strengths and areas for potential growth in the California cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, NUG has demonstrated a consistent presence with a ranking that fluctuated slightly between 30th and 32nd place from July to October 2025. This stability in rank is noteworthy, especially when compared to competitors such as Henry's Original, which experienced more significant rank volatility, dropping to 35th place in September before recovering to 29th in October. Meanwhile, Sublime Canna maintained a steady position, consistently ranking around 28th place, indicating a slight edge over NUG in terms of market position. Despite these fluctuations, NUG's sales figures reveal a downward trend from August to October, which could suggest a need for strategic adjustments to enhance market competitiveness. Additionally, Raw Garden and Connected Cannabis Co. showed improvement in their rankings, with Raw Garden moving from 36th to 31st and Connected Cannabis Co. climbing from 47th to 33rd, potentially increasing the competitive pressure on NUG in the coming months.
Notable Products
In October 2025, the top-performing product for NUG was Sativa Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from September with a notable sales figure of 16,991 units. Indica Pre-Roll (1g) held the second spot, consistently ranking in the top two since July, although its sales have decreased from previous months. Hybrid Pre-Roll (1g) remained steady in the third position, showing a decline in sales over the months. Indica Pre-Roll 5-Pack (5g) consistently ranked fourth, although it experienced a drop in sales compared to September. New to the top five, Hybrid Diamond Infused Pre-Roll (1g) entered at fifth place, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
