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Aug-2025
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Overview
Market Insights Snapshot
Coastal Sun Cannabis has demonstrated notable growth in the California Flower category over recent months. Starting from a rank of 18 in May 2025, the brand made significant strides, climbing to the 5th position by August 2025. This upward movement indicates a strong market presence and increasing consumer preference in the Flower category. The sales figures mirror this trend, showing a consistent rise from May through August, signifying robust demand and effective market strategies. However, in the Pre-Roll category, while the brand improved its rank from 35 in May to 18 in August, it still remains outside the top 15, highlighting potential areas for growth and increased competition in this segment.
Despite not being in the top 30 in the Pre-Roll category initially, Coastal Sun Cannabis managed to break into the rankings by June, indicating a positive momentum and potential for further expansion. This progress suggests that the brand is gaining traction and could soon become a more dominant player in this category as well. The dual presence in both Flower and Pre-Roll categories in California showcases the brand's versatile appeal and ability to cater to diverse consumer preferences. While the Flower category shows impressive rank improvement, the Pre-Roll category's steady climb offers insights into strategic opportunities for Coastal Sun Cannabis to enhance its market share and capitalize on its growing reputation.
Competitive Landscape
In the competitive landscape of the California flower category, Coastal Sun Cannabis has demonstrated a remarkable upward trajectory in recent months. From May to August 2025, Coastal Sun Cannabis improved its rank from 18th to 5th, showcasing a significant climb in the market. This ascent is particularly impressive when compared to competitors such as Alien Labs, which experienced a slight fluctuation, moving from 7th to 7th place, and Claybourne Co., which saw a decline from 3rd to 6th place. Meanwhile, CAM and Allswell maintained relatively stable positions, with CAM moving from 4th to 3rd and Allswell from 5th to 4th. Coastal Sun Cannabis's rise in rank is mirrored by a consistent increase in sales, indicating a strengthening market presence and consumer preference. This trend positions Coastal Sun Cannabis as a formidable player in the California flower market, potentially challenging the established dominance of higher-ranked brands.
Notable Products
In August 2025, GMO Garlic Cookies (3.5g) from Coastal Sun Cannabis reclaimed its top position in the Flower category with sales reaching 6876. Banjo (3.5g) followed closely, maintaining its second-place ranking from June, showing a consistent performance with sales of 6578. A new entrant in the rankings, GMO Cookies Pre-Roll 10-Pack (3.5g), debuted at third place in the Pre-Roll category. Banjo Pre-Roll 10-Pack (3.5g) secured the fourth spot, marking its first appearance in the rankings. Rainbow Kush (3.5g) entered the rankings at fifth place, indicating a new trend in consumer preferences for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
