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Oct-2025
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Overview
Market Insights Snapshot
Coastal Sun Cannabis has shown varying performance across different categories and states, with notable movements in its rankings. In the Flower category in California, Coastal Sun Cannabis maintained a steady presence in the top 10 throughout the months of July to October 2025, although there was a slight dip in October where they moved from the 6th position back to the 8th. This fluctuation indicates a competitive market where maintaining a top position requires consistent performance. The sales figures for this category also reflect a gradual decline from July to October, suggesting a need for strategic adjustments to regain momentum.
In contrast, the Pre-Roll category in California paints a more stable picture for Coastal Sun Cannabis. The brand saw a positive trend in rankings, moving from 22nd in July to 20th by September and maintaining that position into October. This upward movement, albeit modest, demonstrates growing traction in a competitive segment. The sales figures for Pre-Rolls showed some fluctuation but ultimately indicated a slight increase from July to October, which could be a sign of effective marketing or product adjustments. However, the brand did not rank in the top 30 in any other state or province, suggesting there is room for expansion and increased market penetration outside of California.
Competitive Landscape
In the competitive landscape of the California Flower category, Coastal Sun Cannabis has experienced some fluctuations in its ranking from July to October 2025. Starting at 8th place in July, the brand improved to 6th in August and September, before dropping back to 8th in October. This fluctuation indicates a competitive market with brands like Alien Labs and Blem also vying for top positions. Notably, Alien Labs showed a consistent presence, maintaining a rank close to Coastal Sun Cannabis, and even surpassing it in October. Meanwhile, Fig Farms remained slightly behind Coastal Sun Cannabis, indicating a stable yet competitive environment. Coastal Sun Cannabis's sales have shown a slight downward trend, which could be a factor in its rank fluctuations, suggesting the need for strategic adjustments to maintain or improve its market position.
Notable Products
For October 2025, Coastal Sun Cannabis' top-performing product was GMO Garlic Cookies (3.5g) in the Flower category, maintaining its number one rank from the previous two months with sales of 5563 units. Banjo (3.5g) also retained its second-place position in the Flower category with slightly increased sales compared to September. Rainbow Kush (3.5g) made a notable entry at the third position after not being ranked in September, showing significant improvement. OG Kush Breath Pre-Roll 10-Pack (3.5g) debuted at fourth place in the Pre-Roll category, indicating a strong market entry. Hash Burger (3.5g) secured the fifth spot, marking its first appearance in the rankings, suggesting a positive reception from consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
