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Nov-2025
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Overview
Market Insights Snapshot
Coastal Sun Cannabis has shown a noticeable shift in its performance across different product categories in California. In the Flower category, the brand experienced a slight decline in its rankings from August to November 2025, moving from 6th place to 11th. While the sales figures in this category were relatively stable through August and September, there was a marked decrease by November, indicating potential challenges in maintaining its earlier momentum. This trend suggests that while Coastal Sun Cannabis was a strong contender in the Flower category, there may be emerging competitors or market dynamics affecting its standing.
In the Pre-Roll category, Coastal Sun Cannabis maintained a more stable, yet modest presence, with rankings fluctuating slightly but consistently remaining within the top 30. Starting at 21st in August, the brand saw a minor improvement in September, only to dip again by November to 24th. The sales trajectory in this category mirrored the rank changes, with a decline in sales from September to November. The fact that Coastal Sun Cannabis continued to rank within the top 30 in the Pre-Roll category is positive, yet it also highlights areas where other brands may be outperforming them, suggesting room for strategic adjustments to regain a stronger position.
Competitive Landscape
In the competitive landscape of the California flower category, Coastal Sun Cannabis experienced a notable shift in its market position from August to November 2025. Initially ranked 6th in August, Coastal Sun Cannabis maintained its position in September but saw a decline to 8th in October and further to 11th in November. This downward trend suggests increasing competition and potential challenges in maintaining its market share. Notably, Alien Labs also experienced a drop from 6th to 10th place over the same period, indicating a similar struggle among top brands. Meanwhile, Fig Farms showed resilience, improving its rank from 10th to 9th by November, possibly capturing some of the market share lost by Coastal Sun Cannabis. Additionally, UpNorth Humboldt demonstrated a recovery, climbing from 15th in October to 12th in November, which may have contributed to the competitive pressure faced by Coastal Sun Cannabis. These dynamics highlight the importance of strategic adjustments for Coastal Sun Cannabis to regain its footing in the competitive California flower market.
Notable Products
In November 2025, GMO Garlic Cookies (3.5g) maintained its leading position as the top-performing product for Coastal Sun Cannabis, despite a decrease in sales to 4579. Banjo Pre-Roll 10-Pack (3.5g) saw a significant rise to the second spot, improving from its previous third-place ranking in September. Banjo (3.5g) experienced a slight drop, moving from second to third place. Hash Burger (3.5g) climbed to fourth rank, marking its highest position since entering the top five in October. Rainbow Kush (3.5g) slipped to fifth, indicating a notable decrease in sales and ranking from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
