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Jun-2024
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Overview
Market Insights Snapshot
Coastal Sun Cannabis has shown varied performance across categories and states in recent months. In California, the brand's presence in the Flower category has seen a downward trend, moving from rank 20 in March 2024 to rank 29 by June 2024. This decline in ranking, coupled with a noticeable drop in sales from $1,184,165 in March to $982,783 in June, indicates a challenging market environment. On the other hand, the Pre-Roll category has not seen Coastal Sun Cannabis in the top 30 rankings for the last four months, which suggests a significant opportunity for improvement or a shift in consumer preferences within this product category.
While the California market presents some challenges, the data reveals that Coastal Sun Cannabis is still maintaining a presence in the competitive Flower category, albeit with a declining rank. The consistent drop in Pre-Roll rankings, where they have not been in the top 30, highlights a potential area for strategic focus. These movements underscore the importance of closely monitoring market trends and adjusting strategies accordingly to maintain and improve brand positioning. For a deeper dive into Coastal Sun Cannabis's performance in other states and categories, further analysis would be necessary to uncover additional insights and trends.
Competitive Landscape
In the competitive landscape of the California flower category, Coastal Sun Cannabis has experienced notable fluctuations in its rank and sales over the past few months. Coastal Sun Cannabis saw a decline from 20th in March 2024 to 29th in June 2024, indicating a downward trend in its market position. This decline is contrasted by the performance of competitors such as Cream Of The Crop (COTC), which also experienced a drop but maintained a relatively higher rank, and A Golden State, which showed a more stable ranking, ending June 2024 at 28th. Interestingly, Gramlin made a significant leap from 59th in May 2024 to 27th in June 2024, suggesting a strong upward trend that could pose a competitive threat to Coastal Sun Cannabis. These dynamics highlight the competitive pressures Coastal Sun Cannabis faces and underscore the importance of strategic adjustments to regain and maintain a stronger market position in the California flower category.
Notable Products
In June 2024, Coastal Sun Cannabis's top-performing product was the Banjo Pre-Roll 10-Pack (3.5g), which ascended to the number one rank with notable sales of 3982 units. The Banjo (3.5g) maintained a strong presence, holding the second rank, despite a slight decrease in sales to 3963 units. New entries in the top five included Fatso (3.5g), Chem Kardashian (3.5g), and Cheetah Piss (3.5g), ranking third, fourth, and fifth respectively. Compared to previous months, Banjo Pre-Roll 10-Pack made a significant leap from fourth place in April to first in June. The Banjo (3.5g) showed consistency, staying within the top three across the months.
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