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Jun-2024
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Overview
Market Insights Snapshot
Black Sheep has shown varied performance across different states and categories over recent months. In Ohio, the brand has experienced some fluctuations in its rankings within the Flower category. Starting from a rank of 22 in March 2024, Black Sheep saw a decline to 27 in April and further slipped out of the top 30 in May. However, there was a positive turnaround in June, where the brand climbed back to 25th position. This indicates a potential recovery phase after a period of decreased sales, which saw a notable drop from March to May before slightly rebounding in June.
In addition to Ohio, Black Sheep's performance in other states and categories would provide a more comprehensive picture of its market presence. The brand's ability to re-enter the top 30 in Ohio's Flower category is a promising sign, but it also highlights the competitive nature of the market. The fluctuations in rankings and sales figures underscore the importance of consistent performance and strategic adjustments. Observing similar trends in other states could reveal whether this pattern is isolated to Ohio or indicative of broader market dynamics.
Competitive Landscape
In the Ohio flower category, Black Sheep has experienced notable fluctuations in its ranking over the past few months, impacting its sales performance. Starting at rank 22 in March 2024, Black Sheep dropped to 27 in April and further to 32 in May, before recovering slightly to 25 in June. This volatility contrasts with the more stable performance of competitors such as Kynd Cannabis Company, which maintained a stronger presence, peaking at rank 13 in May. Similarly, Standard Farms showed a consistent upward trend, improving from rank 30 in March to 24 in June. The fluctuating rank and sales of Black Sheep suggest a need for strategic adjustments to compete more effectively against these brands. Meanwhile, Firelands Scientific and Willie's Reserve also present competitive pressures, with Firelands Scientific achieving a higher rank of 21 in April and Willie's Reserve showing a slight improvement over the months. Black Sheep's performance indicates potential areas for growth and the necessity to stabilize its market position to enhance sales in the competitive Ohio flower market.
Notable Products
In June 2024, the top-performing product from Black Sheep was Gushers (2.83g) in the Flower category, achieving the number one rank with sales of $1954. Platinum Larry Cookies (2.83g), also in the Flower category, secured the second position, showing a consistent strong performance from the previous months where it held the top rank in May and third in April. Oregon Silver Haze Smalls (14.15g) climbed to the third spot, indicating a significant rise compared to previous months where it was not ranked. Peach Power Punch (2.83g) dropped to the fourth position from its peak rank of first in April. Dosidos Smalls (14.15g) maintained its presence in the top five, holding the fifth rank for June 2024.
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