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Apr-2025
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Overview
Market Insights Snapshot
In Ohio, Black Sheep has shown a notable performance in the Flower category. The brand's ranking improved significantly from 27th in January 2025 to 19th by March and April, indicating a positive trend in consumer preference or market penetration. This upward movement in rankings is accompanied by a substantial increase in sales from February to March, suggesting a successful strategy in product positioning or distribution. However, the slight decline in sales in April compared to March might require attention to sustain the growth trajectory.
Across other states and categories, Black Sheep's presence is less prominent, as they do not appear in the top 30 brands in those areas. This absence could be seen as a strategic gap or an opportunity for expansion, depending on the brand's goals and market strategies. The focus on Ohio’s Flower category might reflect a targeted approach to dominate a specific niche before expanding further. This strategy could be beneficial if the brand can leverage its strengths in Ohio to replicate success in other states or categories.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Black Sheep has demonstrated notable resilience and growth from January to April 2025. Initially ranked at 27th in January, Black Sheep improved its position to 19th by March and maintained this rank in April. This upward trajectory contrasts with brands like Kynd Cannabis Company, which experienced fluctuations, dropping out of the top 20 in February and March before climbing to 16th in April. Meanwhile, The Standard maintained a relatively stable presence, though it saw a decline in sales by April. Firelands Scientific also made a significant leap from outside the top 20 to 20th in April, indicating a potential emerging threat. Black Sheep's ability to climb the ranks amidst such competition suggests effective strategies in capturing market share, particularly as it surpassed Kynd Cannabis Company and remained competitive with Farkas Farms / Bullseye Gardens, which consistently ranked higher but showed a decline in April. This analysis underscores Black Sheep's potential for continued growth in a dynamic market.
Notable Products
In April 2025, the top-performing product for Black Sheep was Gushers (2.83g) in the Flower category, reclaiming its position as the number one ranked product with a notable sales figure of 6305. Permanent Chimera (Bulk) moved up to the second position from fourth in March, while Zweet King Kush (2.83g) dropped to third place after leading in February and March. Wedding Pie (2.83g) entered the rankings for the first time in April, securing the fourth position. Gushers Smalls (14.15g) also made its debut in the rankings, coming in fifth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
