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Nov-2024
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Overview
Market Insights Snapshot
The Solid has shown varied performance across different categories and states, with notable movements particularly in the Missouri market. In the Flower category, The Solid made a significant leap from being ranked 38th in October 2024 to breaking into the top 30 by November 2024, marking a positive trajectory. This rise is underscored by a substantial increase in sales, which more than doubled in November compared to October. However, the Pre-Roll category in Missouri tells a different story; despite entering the top 50 in earlier months, The Solid failed to maintain a top 30 position by November 2024, highlighting a potential area for improvement. The Vapor Pens category in Missouri saw The Solid not making it into the top 30 at all, indicating a challenging market presence in this segment.
In the Ohio market, The Solid's performance across categories presents a mixed picture. The Edible category saw The Solid drop out of the top 30 by November 2024, after briefly climbing to 33rd place in September. This suggests a need for strategic adjustments to regain market position. Conversely, The Solid maintained a consistent presence in the top 30 for Vapor Pens throughout the period, which could be an indication of a strong foothold in this category within Ohio. The Flower category, however, has seen fluctuating rankings, with The Solid dropping to 47th place by November 2024, suggesting potential volatility or competitive pressure in this segment.
Competitive Landscape
In the competitive landscape of the Missouri flower category, The Solid has shown a notable upward trajectory in its market rank over the past few months. Starting from a rank of 38 in August 2024, The Solid experienced a dip to 40 in September but then climbed to 29 by November, indicating a positive trend in its market presence. This improvement in rank is accompanied by a significant increase in sales, particularly in November, where The Solid outperformed brands like Notorious and The Standard, both of which maintained a relatively stable rank but did not exhibit the same sales momentum. Meanwhile, CAMP Cannabis and Pinchy's have shown fluctuations in their rankings, with CAMP Cannabis dropping from 21 in August to 28 in November, and Pinchy's consistently hovering around the 27 mark. This dynamic suggests that The Solid is gaining traction and could potentially continue its ascent if it maintains its current growth strategy.
Notable Products
In November 2024, the top-performing product for The Solid was Snowbank (3.5g) in the Flower category, achieving the number one rank with sales of 4849 units. Northern Lights (3.5g) held a steady position, moving up to the second rank with a notable increase in sales from previous months. California Dream (3.5g) made its debut in the rankings at the third position, indicating strong market entry. RS11 (3.5g) experienced a decline, dropping to fourth place from its previous top position in September. Wedding Cake (3.5g) also saw a decrease in rank, falling to fifth place after leading the sales in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
