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Aug-2024
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Overview
Market Insights Snapshot
The performance of The Solid across various categories and states has shown significant variability. In Missouri, the brand's Flower category has seen a steady decline, starting from a rank of 30 in May 2024 and dropping out of the top 30 by August 2024. This indicates a concerning downward trend. Similarly, their Pre-Roll category has experienced a slight drop, moving from 28th in May to 31st in August. However, the Vapor Pens category failed to break into the top 30 rankings throughout the observed months, highlighting a weak performance in this segment within the state.
In contrast, The Solid's performance in Ohio presents a mixed picture. The Edible category showed promise, improving its rank from 23 in May to 20 in July before a sharp fall to 45 in August, suggesting a volatile market presence. Their Flower category, however, consistently declined in rank, falling out of the top 30 by August. On a more positive note, the Vapor Pens category maintained a strong and improving position, climbing from 26 in May to 23 in August. This upward trend in Vapor Pens sales may indicate a growing consumer preference for this product type in Ohio.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, The Solid has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 30 in May 2024, The Solid saw a decline to rank 35 by August 2024, reflecting a downward trend. This decline is mirrored in its sales, which dropped from a robust performance in May to significantly lower figures by August. In comparison, Blue Arrow also experienced a decline, falling out of the top 20 by June and continuing to drop to rank 33 by August. Similarly, Farmer G and Notorious saw their ranks fall, with Farmer G dropping to rank 37 and Notorious stabilizing around rank 34. Interestingly, The Standard also saw a decline, ending at rank 36 in August. These trends suggest a highly competitive market with multiple brands experiencing similar downward pressures, which could be indicative of broader market dynamics affecting The Solid and its competitors.
Notable Products
In August 2024, the top-performing product for The Solid was Lemon Creme Pre-Roll (0.5g) in the Pre-Roll category, which rose to the first rank with sales of 1091 units. Green Crack (14g) in the Flower category secured the second position, marking its debut in the rankings. Blush Pre-Roll (0.5g) also made a strong entry at the third rank. RS11 (3.5g) in the Flower category dropped from its previous third position in June to fourth in August. Lastly, Mac n' Cheese Pre-Roll (0.5g) fell from second place in June to fifth in August, indicating a notable decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
