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Market Insights Snapshot
In May 2026, The Solid’s category mix pivoted toward lower-price formats as Pre-Roll surged to 30.96% share with 214.78% year-over-year growth and 35.20% month-over-month growth, while Vapor Pens held 29.81% share with 33.18% year-over-year and 40.07% month-over-month gains; by contrast, Flower led share at 35.57% but contracted 38.42% year-over-year and 15.98% month-over-month. Edible fell to 3.66% share with a 64.25% year-over-year decline despite a 23.47% month-over-month uptick, pairing with a 33.98% year-over-year decrease in average price to $16.36 to indicate mix-driven downshifting. The net pattern implies The Solid traded volume into value-led formats in May 2026, which helped stabilize momentum month-over-month even as brand sales declined 30.44% year-over-year.
The shift expands reach in Ohio Pre-Roll, where a rank of 7 suggests mid-tier visibility, but the simultaneous 38.42% year-over-year contraction in Flower and 64.25% year-over-year decline in Edible raise exposure to price-sensitive demand; relative to Flower’s 15.98% month-over-month drop, Vapor Pens’ 40.07% month-over-month growth and Pre-Roll’s 35.20% month-over-month rise indicate consumer migration toward accessible intake formats. With Pre-Roll nearing parity to Flower in share at 30.96% vs. 35.57% and Vapor Pens close behind at 29.81%, The Solid’s positioning in May 2026 tilts toward a two-pronged value-and-convenience stance that can support traffic and basket frequency but may cap average price unless Flower stabilization reverses the mix shift.
Competitive Landscape
The Solid sits at rank #7 in OH Pre-Roll for May 2026, down 2 positions from rank #5 in February 2026, with a 2-place slide since March 2026 compared to a 0-place change between April 2026 and May 2026; meanwhile, Buckeye Relief holds rank #1 while The Solid moved from #5 to #7, and Rove at rank #5 is positioned 2 places ahead as The Solid fell from #5 to #7. The combination of peaking at #5 in February 2026 and settling at #7 by May 2026, alongside competitors maintaining or improving positions within the top 5, implies a drift from the tier that captures the majority of shopper attention and signals the need to arrest share erosion to avoid further rank dilution.
Notable Products
Gyros Kush Pre-Roll (1g) posted the largest move in May 2026 with a 180.6% month-over-month surge that lifted it to rank 2, while Strawberry Bubbles Pre-Roll (0.5g) fell 49.5% MoM and slid to rank 10. Jealous Peaches Pre-Roll (1g) also accelerated 67.3% MoM into rank 4, and Papaya Jelly Donuts Pre-Roll (1g) doubled at 100.5% MoM to land at rank 9. With eight of the top ten as Pre-Roll SKUs and only two Flower entries, the product mix points to a deliberate shift toward quick-turn Pre-Roll formats, concentrating gains in a category that can scale velocity even when one legacy Pre-Roll posts a double-digit decline.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
