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Jun-2024
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Overview
Market Insights Snapshot
The Solid has shown varied performance across different categories and states. In Missouri, the brand experienced a notable decline in the Flower category, dropping from a rank of 25 in March 2024 to 35 by June 2024. This downward trend is mirrored in their sales figures, which decreased from $597,264 in March to $206,277 in June. In the Pre-Roll category, their rankings hovered around the late 20s, but they fell out of the top 30 by June, indicating a potential area of concern. Conversely, in the Vapor Pens category, The Solid exhibited some resilience, improving their rank from 60 in May to 53 in June, suggesting a potential recovery in this segment.
In Ohio, The Solid's performance also varied across categories. The brand maintained a relatively stable position in the Flower category, consistently ranking around the 40th mark, although their sales figures showed fluctuations. In the Edible category, the brand's ranking peaked at 22 in April but fell to 28 by June, indicating some volatility. Meanwhile, in the Vapor Pens category, The Solid's rank remained steady in the early 30s, suggesting a stable but unremarkable performance. These trends highlight areas where The Solid could focus on improving their market presence and sales strategies.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, The Solid has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 25 in March 2024, The Solid dropped to rank 35 by June 2024, indicating a downward trend. This decline is particularly significant when compared to competitors like The Standard, which improved its rank from 32 to 33 during the same period, and Farmer G, which saw a similar drop but managed to peak at rank 31 in May 2024. Additionally, Gold Rush (MO) experienced a sharp decline from rank 16 to 36, which might have contributed to some market share shifts. Despite these changes, The Solid's sales figures show a significant drop from $597,264 in March to $206,277 in June, suggesting that the brand needs to reassess its market strategy to regain its competitive edge. For a more detailed analysis and strategic insights, advanced data can provide deeper understanding and actionable recommendations.
Notable Products
For Jun-2024, The Solid's top-performing product is Mac n' Cheese Pre-Roll (0.5g), leading the rankings with a notable sales figure of 1370 units sold. Lemon Creme Pre-Roll (0.5g) follows closely in second place. RS11 (3.5g), which was the top product in May-2024, has dropped to third place. Blush Pre-Roll (0.5g) and Bubba Kush Pre-Roll (0.5g) round out the top five in fourth and fifth positions, respectively. The rankings for these products have shown significant shifts, particularly for RS11 (3.5g), which moved from first in May-2024 to third in Jun-2024.
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