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Apr-2024
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Overview
Market Insights Snapshot
In Missouri, The Solid has shown a varied performance across different cannabis product categories. In the Flower category, the brand maintained its position in the top 20 during January and February 2024 but saw a decline in rankings from March to April, moving from 26th to 33rd position. This drop is significant, as it indicates the brand fell out of the top 30 by April, which could reflect a decrease in consumer preference or increased competition. In the Pre-Roll category, The Solid also experienced a downward trend, starting at the 30th position in January and February but slipping to the 40th position by April. Notably, the brand was not ranked in the Vapor Pens category for January but entered the rankings in February at 48th, showing some improvement in subsequent months yet remaining outside the top 30, which suggests a struggle in gaining a significant market share within this category in Missouri.
Meanwhile, in Ohio, The Solid's performance across categories presents a slightly different picture. The brand's Edibles category saw a positive movement, improving its ranking from 36th in January to 28th by April 2024, which indicates a growing consumer base or improved distribution efforts in this category. However, in the Flower category, the brand experienced a slight decline, moving from a ranking of 42nd in January to 41st by April, alongside a decrease in sales, indicating potential challenges in this highly competitive segment. The Vapor Pens category showed a relatively stable performance, with slight improvements in rankings from 34th in January to 30th by April. This stability could suggest a solidifying presence in the Ohio market for Vapor Pens, contrasting with the brand's more fluctuating performance in other categories and states.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, The Solid has experienced notable fluctuations in both rank and sales from January to April 2024. Initially ranking 19th in January and February, The Solid saw a decline to 26th in March and further to 33rd in April, indicating a challenging quarter. This shift is particularly significant when compared to its competitors, such as Farmer G, which maintained a more stable position, hovering around the 28th to 32nd ranks, and Revolution Cannabis, which also saw fluctuations but ended slightly higher in rank by April. Notably, Willie's Reserve and Nugz demonstrated upward mobility or maintained their positions better in the rankings despite The Solid's higher initial sales. The directional trend for The Solid, with a significant sales drop from February to April, contrasts with the more stable or improving trajectories of these competitors, suggesting The Solid may need to reassess its market strategies to regain its footing in this competitive space.
Notable Products
In April 2024, The Solid saw Cali G Train Pre-Roll (0.5g) leading its product sales with 1572 units, marking it as the top-performing product of the month in the Pre-Roll category. Following closely, Sherbacio (2.83g) from the Flower category secured the second spot with notable sales figures. The third position was claimed by Blush Pre-Roll (0.5g), also from the Pre-Roll category, underscoring the category's popularity. Alien Apples Pre-Roll (0.5g), which consistently ranked between fourth and fifth in the previous months, maintained its rank at fourth in April, indicating stable consumer preference. Lastly, Sunset Mac Pre-Roll (0.5g) rounded out the top five, highlighting a strong preference for Pre-Roll products among The Solid's offerings.
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