Market Insights Snapshot
The Solid, a well-known cannabis brand, has shown mixed performance across different states and categories. In the Colorado market, the brand seems to have struggled in the Pre-Roll category, only making it to the top 20 brands in October 2023, ranking at 86. The lack of ranking for the other months indicates that they did not make it to the top 20. In contrast, their performance in the Missouri market has been more consistent, particularly in the Flower category. The Solid maintained a spot in the top 20 from August to November 2023, although there was a slight drop in ranking from 14 in August to 19 in November.
However, it's not all smooth sailing for The Solid in Missouri. Their performance in the Pre-Roll and Vapor Pens categories showed a downward trend, with rankings slipping from 57 to 62 and 61 to 77 respectively from August to November 2023. The Ohio market tells a similar story, with the brand's rankings in the Concentrates and Flower categories experiencing a slight drop over the same period. On a brighter note, the brand's performance in the Edible category improved, moving up from 48 in August to 43 in November. The Solid's rankings in the Vapor Pens category remained stable at 32 from October to November. Overall, The Solid's performance varies across states and categories, demonstrating the complexity of the cannabis market.
In the Flower category within Missouri, The Solid has experienced some fluctuations in rank over the period from August to November 2023. The brand started at rank 14 in August, rose to 13 in September, then dropped to 15 in October, and further to 19 in November. This suggests a downward trend in the brand's performance relative to its competitors. Notably, Cloud Cover (C3) has shown a consistent improvement in rank over the same period, moving from rank 25 to 17. Robust, despite a slight dip in September, has generally maintained a higher rank than The Solid. Cookies has also improved its rank, albeit less dramatically than Cloud Cover (C3), moving from rank 29 to 21. Interestingly, HW Preferred (Heya) has made a significant jump from rank 34 to 20, indicating a strong upward trend. These shifts suggest that The Solid may need to reassess its strategies to regain its competitive edge in the Missouri Flower market.
In November 2023, the top-performing product from The Solid was Wedding Cake (3.5g) from the Flower category, selling 3110 units. The second and third spots were claimed by MAC (3.5g) and California Dream (3.5g) respectively, both also from the Flower category. Notably, MAC (3.5g) held a consistent position in the top three from August to November. Death Star (3.5g) and Lemon Grass (3.5g), both new entries in the top five, secured the fourth and fifth positions respectively. Overall, the rankings saw some shifts from previous months, with California Dream (3.5g) dropping from first to third place.