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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Later Days concentrated 62.63% of May 2026 sales in Flower and 35.74% in Vapor Pens, with Pre-Roll at 1.63% after a 295.12% month-over-month surge; despite that spike, Flower contracted by 12.61% month over month and Vapor Pens edged down 0.82%, aligning with a brand-level average price decline of 35.48% year over year. Year over year, Flower fell 57.05% while Vapor Pens declined 38.43%, placing Later Days at rank 26 in Flower in Ohio; this mix and rank suggest reliance on a shrinking Flower base while a small but fast-rising Pre-Roll presence is attempting to backfill volume.
The pattern implies a price-led repositioning that has not yet translated into share capture: a 35.48% average price drop alongside a 50.95% brand sales decline year over year, plus a 12.61% month-over-month Flower pullback while Vapor Pens were nearly flat at -0.82%, indicates discounting is defending units more in Vapor Pens than in Flower. With 62.63% of sales tied to a category down 57.05% year over year and a Flower rank of 26 in Ohio, Later Days is positioned as a mid-pack Flower player whose near-term upside hinges on reallocating toward categories with steadier month-over-month trajectories and nurturing the 1.63% Pre-Roll beachhead that is expanding quickly but from a low base.
Competitive Landscape
Later Days ranks #26 in OH Flower in May 2026, improving 7 positions from #33 year over year, and rising 4 spots from #30 three months ago, while its peak of #23 in March 2026 signals recent proximity to the top 20; in contrast, RYTHM climbed from #7 to #2 with a 49.2% YoY sales increase and Klutch Cannabis surged from #16 to #3 with 161.1% YoY sales growth, whereas category leader Riviera Creek slipped from #2 to #1 on a 10.1% YoY sales decline and Buckeye Relief fell from #1 to #5 with a 31.3% YoY contraction; this mix of upward mobility among fast-growing competitors and some attrition at the top implies Later Days’ rank trajectory is improving but requires accelerated gains to convert mid-20s momentum into sustained top-20 presence.
Notable Products
Square Dance (14.15g) posted the steepest decline in May 2026 at -50.4% MoM while sliding to rank 9, and Melonade (2.83g) fell -41.1% at rank 3; in contrast, Sherbetz (2.83g) rose +47.6% to rank 1 with $47,928, signaling volatility concentrated at both the top and bottom of the leaderboard. With Flower occupying 8 of the top 10 ranks and spanning positions 1, 2, 3, 7, 8, 9, and 10, the category’s breadth is clear even as Georgia Peach Distillate Disposable (1g) in Vapor Pens dropped -30.7% at rank 4, implying non-flower formats are losing share-of-momentum relative to core Flower SKUs. The pattern implies Later Days is consolidating around smaller-pack Flower winners while large-format Flower and Vapor Pens require price-pack or velocity fixes to prevent mix drag.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
