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Apr-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Later Days has shown a varied performance across different product categories. Notably, in the Flower category, the brand has not been able to secure a spot within the top 30 brands, which could be seen as a challenge in penetrating this particular market segment. However, in the Vapor Pens category, Later Days has demonstrated some positive movement, climbing from 53rd place in January to 42nd in March, before slightly dropping to 48th in April. This indicates a fluctuating but generally improving presence in the Vapor Pens market, suggesting potential growth opportunities if the brand can capitalize on its mid-quarter momentum.
In New Jersey, Later Days has maintained a consistent presence within the top 30 for both Flower and Vapor Pens categories. Despite a slight dip in rankings for Flower from 21st in February to 26th in April, the brand's ability to remain within the top 30 suggests a strong foothold in this market. Similarly, in the Vapor Pens category, the brand has seen a gradual decline from 25th in both January and February to 30th in April, indicating potential challenges in maintaining market share. Meanwhile, in Ohio, Later Days has only recently entered the top 30 in the Flower category, debuting at 48th in March and improving to 41st in April. This upward trend in Ohio could signal the beginning of a promising expansion if the brand continues to build on this initial success.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Later Days has experienced fluctuating rankings, reflecting a dynamic market environment. Starting the year at rank 23, Later Days improved slightly to rank 21 in February 2025, but then saw a slight decline to rank 26 by April 2025. This movement indicates a competitive pressure from brands such as The Botanist, which started strong at rank 17 in January but dropped to rank 27 by April, and Anthologie, which improved its position from rank 31 in January to rank 25 in April. Meanwhile, Grown Rogue and Grassroots have shown consistent upward trends, with Grown Rogue moving from rank 38 to 24 and Grassroots from 32 to 28 over the same period. Despite a dip in sales in April, Later Days remains a strong contender, but the brand must strategize to maintain its market position amidst these competitive shifts.
Notable Products
In April 2025, Georgia Peach Distillate Disposable (1g) from the Vapor Pens category emerged as the top-performing product for Later Days, climbing to the number one rank from its previous position of fourth in March. The product recorded sales of 2010.0, showcasing its growing popularity. Frozen Watermelon EHO Distillate Disposable (1g) maintained a strong performance, holding steady at the second rank, although its sales saw a slight decrease compared to March. Sweet Strawberry Distillate Disposable (1g) slipped to third place from its previous second position, indicating a shift in consumer preference. Juicy Mango EHO Distillate Disposable (1g), which consistently held the top spot in the first quarter, dropped to fourth place, reflecting a significant decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
