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Mar-2026
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Overview
Market Insights Snapshot
Later Days exhibits varied performance across different states and product categories, highlighting both opportunities and challenges. In the Massachusetts market, the brand's presence in the Flower category has been notably absent from the top 30 rankings, indicating a potential area for growth or concern. Conversely, their performance in the Vapor Pens category shows a consistent presence, with rankings fluctuating between 45 and 78 over the months. This suggests a stable, albeit modest, foothold in Massachusetts for vapor products. Meanwhile, in New Jersey, Later Days has demonstrated stronger performance in the Flower category, with a significant jump from being unranked in January to securing the 69th position by February, maintaining a similar rank in March. This upward trend could indicate successful market penetration or effective marketing strategies.
In Ohio, Later Days shows a strong upward trajectory in the Flower category, moving from the 50th position in December to 21st by March, reflecting a substantial increase in market share and consumer preference over time. This positive trend is mirrored in their sales figures, which saw a significant increase, illustrating robust growth. However, their performance in the Vapor Pens category in Ohio has been less consistent, with rankings oscillating between 26 and 32, suggesting some volatility or competitive pressure in this segment. Despite these fluctuations, the brand's ability to maintain a presence in the top 30 for Vapor Pens across all months suggests a resilient market position that could be further leveraged with strategic initiatives.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Later Days has shown remarkable progress over the past few months. Starting from a rank of 50 in December 2025, Later Days climbed to 21 by March 2026, indicating a significant upward trajectory. This improvement in rank suggests a successful strategy in capturing market share and increasing brand visibility. In contrast, competitors like Cookies and (the) Essence have maintained relatively stable positions, with Cookies fluctuating between ranks 15 and 20, and (the) Essence holding steady around rank 19. Meanwhile, Woodward Fine Cannabis and Modern Flower have shown less dramatic changes, with Woodward Fine Cannabis improving slightly and Modern Flower experiencing more volatility. Later Days' ascent in rank is accompanied by a strong increase in sales, suggesting that their market strategies are resonating well with consumers, positioning them as a rising competitor in the Ohio Flower market.
Notable Products
In March 2026, the top-performing product for Later Days was Empire Eclair (2.83g) in the Flower category, securing the number one rank with notable sales of 2803 units. Cherry Flamingo (14.15g) followed closely at the second rank, having climbed up from the fourth position in January and first in February, with sales reaching 2593 units. Melonade (2.83g) held the third position, experiencing a slight drop from its second-place rank in February. LGMO (14.15g) maintained a steady performance, moving up from fifth in February to fourth in March. Star Mintz (14.15g) entered the top five ranks for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
