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Sep-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Later Days has experienced some fluctuations in its Flower category rankings over the past few months. Starting at 14th place in June 2025, the brand improved to 10th by July and further to 8th in August. However, September saw a decline to 16th place, despite a peak in sales during August. This indicates a volatile performance in the Flower category, where maintaining a top 10 position remains a challenge. Meanwhile, in the Vapor Pens category, Later Days has struggled to break into the top 30 consistently, achieving a ranking of 24th in August, but slipping to 30th by September, suggesting room for growth in this segment.
In New Jersey, Later Days' performance in the Flower category has seen a downward trend, dropping from 28th in June to 48th in August, before recovering slightly to 39th in September. This decline highlights a competitive market environment or potential challenges in maintaining consumer interest. Conversely, the Vapor Pens category in New Jersey shows a more stable trajectory, with a consistent presence in the rankings, peaking at 27th in June and returning to 29th in September. In Ohio, the brand's Flower category performance has been relatively stable, with rankings fluctuating between 26th and 36th, indicating a steady, albeit not leading, market presence. However, their Vapor Pens have not managed to break out of the lower 30s, suggesting a need for strategic adjustments to improve market penetration.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Later Days has experienced notable fluctuations in rank and sales over the past few months. Initially ranked 14th in June 2025, Later Days climbed to an impressive 8th position by August, demonstrating a strong upward trend in sales. However, by September, the brand saw a decline to the 16th spot, indicating increased competition and market dynamics. During this period, In House maintained a relatively stable presence, fluctuating between 9th and 15th positions, while NEA (Northeast Alternatives) showed a significant rise from 23rd in August to 14th in September, surpassing Later Days. Meanwhile, RYTHM re-entered the top 20 in September, securing the 17th rank, which further intensified the competitive pressure. These shifts highlight the dynamic nature of the Massachusetts flower market, where Later Days must strategize to regain its upward momentum and counteract the advances of its competitors.
Notable Products
In September 2025, Gotham Gas 3.5g from the Flower category emerged as the top-performing product for Later Days, ascending from the second position in August to the first. Sweet Jealousy 3.5g also made a notable entry into the rankings, securing the second spot with impressive sales of 2,292 units. Frozen Watermelon EHO Distillate Disposable 1g maintained its presence in the top three, although it dropped from second place in June to third in September. Georgia Peach Distillate Disposable 1g debuted in the rankings at fourth place, while Frosted Apple 14.15g rounded out the top five. This month saw significant shifts in product rankings, with new entries and position changes highlighting dynamic consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
