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Oct-2025
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Overview
Market Insights Snapshot
Later Days has experienced varied performance across different states and product categories. In the Massachusetts market, the brand showed a strong presence in the Flower category in July 2025 with a rank of 10, but by October, it had dropped significantly to rank 35. This decline in ranking is coupled with a decrease in sales from $999,306 in July to $415,266 in October. Conversely, in the Vapor Pens category, Later Days managed to break into the top 30 in August and September, peaking at rank 23 in August, before falling to rank 33 in October. This indicates a fluctuating but relatively stable performance in the Vapor Pens category compared to the Flower category in Massachusetts.
In New Jersey, Later Days' performance in the Flower category did not see any top 30 rankings, with the highest being 34 in July, and a drop to 52 by October. This indicates a challenging market for the brand in this category. On the other hand, in Ohio, Later Days managed to improve its position in the Vapor Pens category, climbing from rank 31 in July to 24 by October, showing a positive trend despite not breaking into the top 20. Meanwhile, in the Flower category, the brand's rankings fluctuated, ending at 41 in October, suggesting a struggle to maintain a consistent position. The brand's brief appearance in the Nevada Vapor Pens market in July, with a rank of 35, indicates potential opportunities that have not yet been capitalized on in subsequent months.
Competitive Landscape
In the Massachusetts flower category, Later Days has experienced notable fluctuations in its market position over the past few months. Starting strong with a rank of 10 in July 2025, Later Days improved to 8th place in August, indicating a positive reception and competitive pricing or product differentiation. However, by September, the brand slipped to 17th, and further dropped to 35th in October, suggesting potential challenges such as increased competition or shifts in consumer preferences. In contrast, Kynd Cannabis Company maintained a top 5 position in July and August but fell to 39th by October, indicating a significant decline in sales or market presence. Meanwhile, Old Pal showed a steady upward trend, moving from 40th in July to 34th in October, which could imply successful marketing strategies or product offerings. Similarly, Sparq Cannabis Company improved its rank from 30th in July to 24th in September before slightly declining to 33rd in October. These dynamics suggest a highly competitive market where Later Days must innovate or adjust its strategies to regain and maintain a stronger position.
Notable Products
In October 2025, the top-performing product for Later Days was Georgia Peach Distillate Disposable (1g) in the Vapor Pens category, climbing from fifth place in September to first place with sales reaching 1871. SinMintz (14.15g) in the Flower category debuted impressively at second place. Frosty Lime EHO Distillate Disposable (1g) secured third place, marking its first appearance in the rankings. Gotham Gas (3.5g) experienced a drop from first to fourth place in the Flower category, with sales decreasing from 2346 in September. Lastly, Frozen Watermelon EHO Distillate Disposable (1g) fell to fifth place in the Vapor Pens category, continuing its downward trend from third place in the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
