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Aug-2025
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Overview
Market Insights Snapshot
Later Days has shown notable performance trends across different states and categories, with significant advancements in the Massachusetts flower market. Over the summer months, the brand improved its ranking from 20th in May to 9th by August, indicating a strong upward trajectory. This rise is supported by a substantial increase in sales, which more than doubled from May to August. However, in the vapor pens category within the same state, Later Days did not make it into the top 30 rankings, suggesting potential areas for growth or strategic reevaluation.
In contrast, the brand's performance in New Jersey and Ohio reveals different challenges and opportunities. In New Jersey, Later Days experienced a decline in both the flower and vapor pen categories, with rankings slipping outside the top 30 by August. This decline is mirrored by a downward trend in sales figures, particularly in the flower category. Meanwhile, in Ohio, the brand maintained a presence in the top 30 for both categories, although its flower category ranking dipped slightly by August. These movements highlight a mixed performance across states, with room for strategic adjustments to enhance market presence and competitiveness.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Later Days has shown a remarkable upward trajectory in its rankings from May to August 2025. Initially ranked 20th in May, Later Days climbed to the 9th position by August, showcasing a consistent improvement in market presence. This upward movement is particularly significant when compared to competitors like Root & Bloom, which also saw a rise from 22nd to 8th, and Bostica, which experienced fluctuations, ultimately dropping from 7th to 10th. Meanwhile, Ozone maintained a stable position around 6th and 7th, and South Shore Plug saw a slight decline from 8th to 11th. Later Days' sales growth trajectory aligns with its improved ranking, indicating a robust market strategy that has effectively increased its competitive edge against these established brands.
Notable Products
In August 2025, Gotham Gas (3.5g) topped the sales chart for Later Days, achieving the highest rank among all products with sales of 3342 units. Mr. Bubble #33 (3.5g) followed closely in second place, showing a strong performance in the Flower category. The Frozen Watermelon EHO Distillate Disposable (1g) ranked third, experiencing a slight drop from its consistent second position in May and June. Sucker Punch (3.5g) and Southie Sherb (3.5g) rounded out the top five, securing the fourth and fifth positions respectively. Notably, Gotham Gas and Mr. Bubble #33 emerged as new leaders, as they were not ranked in previous months, indicating a significant rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
