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Jul-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Later Days has shown impressive progress in the Flower category, climbing from rank 72 in April 2025 to an impressive 11 by July 2025. This upward trajectory indicates a strong acceptance and growing popularity of their Flower products in the state. On the other hand, their performance in the Vapor Pens category has been relatively stable, maintaining a position outside the top 40, which suggests room for improvement. Despite this, the overall sales in Massachusetts have seen a significant increase, highlighting the brand's growing footprint in the state.
In New Jersey, Later Days' performance in the Flower category has been somewhat inconsistent, with rankings fluctuating around the 30 mark and slipping to 33 by July 2025, which might indicate challenges in maintaining a competitive edge. Similarly, their Vapor Pens category has seen a decline in ranking, dropping to 40 by July 2025. In Ohio, the brand's Flower category has experienced a dip in ranking from 24 in April to 25 in July, while the Vapor Pens category has shown a slight improvement, moving from rank 36 in April to 33 by July. These movements suggest varying levels of competition and consumer preferences across states that Later Days may need to address strategically.
Competitive Landscape
In the competitive Massachusetts flower market, Later Days has demonstrated a remarkable upward trajectory in brand rank over recent months. Starting from a position outside the top 20 in April 2025, Later Days surged to rank 20 in May, 14 in June, and further improved to 11 by July. This significant climb in rank is indicative of a strong growth in sales, positioning Later Days as a formidable competitor. Notably, South Shore Plug maintained a consistently high rank, peaking at 8 in May and June before slightly dropping to 10 in July. Meanwhile, In House showed stable performance, holding ranks between 10 and 16, while Root & Bloom made a significant leap from 22 in May to 9 in July. The competitive landscape is dynamic, with Later Days' rapid ascent suggesting a growing consumer preference, potentially driven by effective marketing strategies or product offerings that resonate well with the Massachusetts audience.
Notable Products
In July 2025, the top-performing product for Later Days was Lemon Cherry Gelato (3.5g) in the Flower category, securing the number one rank with sales of 2836 units. MAC1 (3.5g) followed closely in the second position, also in the Flower category. Zero Gravity (3.5g) took the third spot, maintaining a strong presence in the Flower category as well. Rocket Pop EHO Distillate Disposable (1g) and Thai Sunset (2.83g) were tied for fourth place, with both products showing notable sales figures. Compared to previous months, these rankings represent a stable performance for these products, as they have consistently been among the top sellers, with Lemon Cherry Gelato climbing to the top spot in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
