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May-2024
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Overview
Market Insights Snapshot
Boaz has demonstrated a notable performance in the Flower category across Alberta. In February 2024, Boaz was ranked 30th, but saw a slight dip to 33rd in March. However, the brand quickly rebounded, climbing back to 28th place in both April and May. This improvement is indicative of a positive trend, as Boaz managed to increase its sales from $181,909 in March to $225,052 in April, and further to $236,025 in May. The ability to not only recover lost ground but also to enhance its standing points to effective strategies and consumer appeal in Alberta's competitive Flower market.
It's worth noting that Boaz's presence in the top 30 brands in Alberta's Flower category was not consistent throughout the observed months. The absence of a ranking in March signifies a temporary setback, which could have been detrimental if not addressed promptly. However, the brand's quick recovery and subsequent rise in rankings highlight a resilience and adaptability that are crucial in the cannabis industry. This fluctuating performance underscores the dynamic nature of the market and the importance of maintaining consistent quality and strategic marketing efforts to stay competitive.
Competitive Landscape
In the highly competitive Alberta flower category, Boaz has shown a notable resilience in its market positioning. Over the past four months, Boaz's rank has fluctuated between 28th and 33rd, indicating a stable yet competitive presence. In comparison, Simply Bare experienced more volatility, dropping from 22nd in February to 34th in April before recovering to 27th in May. Meanwhile, Freedom Cannabis has shown a strong upward trend, moving from 31st to 21st before settling at 26th. This upward momentum for Freedom Cannabis could pose a challenge for Boaz. Additionally, Tommy's Craft Cannabis saw a remarkable rise from 76th in March to 13th in April, although it dropped to 29th in May, indicating potential volatility. Boaz's consistent sales growth, peaking at $236,025 in May, suggests a solid customer base, but the brand must stay vigilant against the dynamic movements of its competitors to maintain and improve its market position.
Notable Products
For May-2024, the top-performing product from Boaz is Windmill Indica Milled (7g) in the Flower category, maintaining its first-place ranking with sales of 5201 units. Windmill Sativa Milled (7g), also in the Flower category, holds the second spot, showing a significant increase from 3290 units in April to 4145 units in May. Windmill- Hybrid Milled (7g) remains consistently in third place in the Flower category, with stable sales figures. Windmill - Sativa Pre-Roll 2-Pack (1g) and Windmill - Indica Pre-Roll 2-Pack (1g) continue to rank fourth and fifth respectively, though their sales have decreased. Notably, the rankings for all products have remained unchanged from the previous months, indicating steady performance across the board.
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