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Jul-2025
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Overview
Market Insights Snapshot
Boaz has shown a relatively stable performance in the Alberta market within the Flower category. Over the months from April to July 2025, Boaz's ranking fluctuated slightly but remained within the top 30 brands, with positions ranging between 25th and 28th. This consistency indicates a steady presence in a competitive category, although the brand did experience a slight dip in May. Notably, the sales figures show a minor decline from April to May, followed by a recovery in June, suggesting some resilience in their market strategy.
In other regions or categories where Boaz did not place within the top 30, it highlights potential areas for growth or challenges in those markets. The absence from the top rankings in these areas could be seen as a gap in Boaz's market penetration or brand visibility. Understanding the dynamics in these unranked markets could provide insights into consumer preferences and competitive pressures that Boaz might face. Overall, while Boaz maintains a foothold in Alberta's Flower market, exploring and adapting strategies in other regions could be crucial for broader success.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Boaz has experienced fluctuating rankings, consistently hovering around the mid-20s from April to July 2025. This positioning indicates a stable yet competitive presence in the market. Notably, Simply Bare has maintained a slightly higher rank than Boaz, with its rank peaking at 21 in May 2025, suggesting stronger sales momentum during that period. Meanwhile, Freedom Cannabis showed a decline in rank from 20 in April to 29 in July, which could indicate a potential opportunity for Boaz to capture market share if this trend continues. Nugz (Canada) and Baked (Canada) have shown similar volatility, with ranks fluctuating around the lower 20s and 30s, presenting a competitive environment where Boaz could potentially leverage its stable sales performance to improve its market position. Overall, while Boaz remains outside the top 20, its consistent sales figures suggest a potential for upward mobility in a dynamic market landscape.
Notable Products
In July 2025, the top-performing product for Boaz was Windmill Indica Milled (7g) in the Flower category, maintaining its first-place rank for the fourth consecutive month with sales of 4069 units. Following closely, Windmill- Hybrid Milled (7g) secured the second position, consistent with its ranking in June 2025, though it showed a slight decrease in sales compared to the previous month. Windmill Sativa Milled (7g) held the third spot, experiencing a drop from its second-place rank in May 2025. The Windmill - Indica Pre-Roll 2-Pack (1g) and Windmill - Sativa Pre-Roll 2-Pack (1g) continued to occupy the fourth and fifth positions, respectively, showing steady sales figures across the months. Overall, Boaz's product rankings remained stable from June to July 2025, with minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
