.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Boaz has shown a promising trajectory in the Flower category within Alberta. Starting from a rank of 34 in June 2024, the brand managed to break into the top 30 by July, reaching the 28th position. This upward movement continued into August, with Boaz climbing to the 22nd spot, before slightly retreating to 24th in September. Despite this minor drop, the overall trend is positive, suggesting a growing consumer interest and market presence in Alberta. The consistent increase in sales figures over the months indicates a strengthening foothold, although not yet enough to secure a top 20 position.
While Boaz's performance in Alberta is noteworthy, the absence of rankings in other states or provinces indicates a limited geographical footprint. This could be seen as a potential area for growth or a strategic focus on specific markets. The lack of top 30 rankings in other regions may suggest that Boaz is either not present or not competitive enough in those markets yet. The brand's ability to improve its standing in Alberta could serve as a blueprint for expansion into other regions, should they choose to broaden their market reach. The data leaves room for speculation on Boaz's future strategies and potential in untapped markets.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Boaz has shown a notable upward trajectory in rankings, moving from 34th in June 2024 to 24th by September 2024. This improvement indicates a positive trend in market presence and consumer preference. Despite this progress, Boaz faces stiff competition from brands like MTL Cannabis, which consistently hovered around the top 20, and SUPER TOAST, which started strong in June at 11th but experienced a decline to 23rd by September. Meanwhile, 3Saints and Windmill have shown varied performance, with Windmill making a significant leap to 22nd in September. Boaz's steady climb in rank, coupled with increasing sales figures, suggests a strengthening market position, although it remains crucial for Boaz to strategize effectively to surpass competitors like MTL Cannabis and capitalize on the fluctuating performance of others.
Notable Products
In September 2024, the top-performing product from Boaz was Windmill Indica Milled (7g), which climbed to the first position with sales of 6,695 units. This product consistently held the second position from June to August before taking the lead. Windmill Sativa Milled (7g), previously the top product from June to August, dropped to second place with sales of 5,585 units. Windmill Hybrid Milled (7g) maintained its steady performance in third place throughout the four months. Both Windmill Sativa Pre-Roll 2-Pack (1g) and Windmill Indica Pre-Roll 2-Pack (1g) held their respective fourth and fifth positions consistently from June through September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
