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Sep-2025
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Overview
Market Insights Snapshot
Boaz has shown a consistent presence in the Alberta market, particularly in the Flower category. Over the months from June to September 2025, Boaz maintained its ranking within the top 30 brands, with slight fluctuations. In June and September, Boaz ranked at 27th, while in July and August, it slipped to 29th and then just outside the top 30, respectively. This suggests a stable yet competitive position in the Alberta Flower market, with a slight dip in the middle of the observed period. The sales figures reflect this stability, with a minor decline in July but a recovery by September, indicating resilience in a competitive environment.
In terms of sales trends, Boaz's performance in Alberta's Flower category highlights a consistent demand for their products, with sales figures hovering around the same range throughout the observed months. Despite not always maintaining a top 30 ranking, Boaz's ability to rebound to 27th by September suggests effective strategies to regain market share. However, the absence from the top 30 in August could be a point of concern, indicating potential challenges or increased competition during that period. This pattern of rankings and sales suggests a brand that is both established and adaptable, yet facing the pressures of a dynamic market landscape.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Boaz has experienced fluctuations in its market position, with its rank moving from 27th in June 2025 to 27th again in September 2025, after a slight dip in July and August. This relatively stable performance contrasts with brands like Freedom Cannabis, which saw a notable rise to 22nd in August before settling back to 26th in September, indicating a temporary surge in sales. Meanwhile, Tweed saw a decline, falling out of the top 20 by July and August, which could signal a longer-term downward trend. Partake maintained a consistent presence just ahead of Boaz, suggesting a stable customer base. The competitive dynamics highlight Boaz's challenge in climbing the ranks amidst fluctuating performances by its competitors, emphasizing the need for strategic initiatives to boost its market presence.
Notable Products
In September 2025, the top-performing product for Boaz was Windmill Sativa Milled (7g), which claimed the number one rank with sales reaching 3,592 units. This product rose from the second position in August, showcasing a significant increase in popularity. Windmill Indica Milled (7g), which had consistently held the top spot from June through August, dropped to second place. Windmill Hybrid Milled (7g) maintained its third position from August, despite a decline in sales figures. Both Windmill Sativa Pre-Roll 2-Pack (1g) and Windmill Indica Pre-Roll 2-Pack (1g) held their ranks at fourth and fifth, respectively, with notable decreases in sales numbers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
