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Aug-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Boaz has consistently maintained a presence in the top 30 for the Flower category over the summer months of 2025. Starting in May, Boaz was ranked 28th, and by August, it had slightly improved to the 26th position. This steady performance indicates a solid foothold in the market, with sales figures showing a modest increase from May to August. Such consistent ranking within the top 30 suggests that Boaz is a reliable player in Alberta's competitive Flower category, even as it faces challenges in climbing higher in the ranks.
While Boaz's performance in Alberta is commendable, the absence of ranking data in other states or provinces could imply that the brand is either not present or not competitive enough to break into the top 30 in those regions. This lack of presence in other markets might be a strategic decision or a potential area for growth. The brand's ability to maintain its position in Alberta could serve as a foundation for exploring expansion opportunities in other regions, provided it can replicate its success and adapt to varying market dynamics and consumer preferences.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Boaz has shown a consistent presence, albeit with a relatively stable rank hovering around the mid-20s from May to August 2025. Despite not breaking into the top 20, Boaz's sales have remained steady, indicating a loyal customer base. In contrast, Tweed experienced a notable fluctuation, peaking at rank 15 in June before dropping again, suggesting potential volatility in their market strategy or consumer preference. Meanwhile, Natural History also saw a decline in rank from 20 to 27, which could indicate challenges in maintaining consumer interest. Baked (Canada) showed a promising upward trend, improving their rank from 29 in June to 24 in August, potentially posing a future threat to Boaz's market share. Nugz (Canada) maintained a consistent rank at the bottom of the list, indicating a stable but limited market presence. The data suggests that while Boaz maintains a steady position, there is room for strategic improvements to enhance its competitive standing and capitalize on the fluctuations of its competitors.
Notable Products
In August 2025, the top-performing product for Boaz was Windmill Indica Milled (7g) in the Flower category, maintaining its first-place ranking throughout May to August with a notable sales figure of 4367. Windmill Sativa Milled (7g) rose to the second position, recovering from a dip in the previous months. Windmill- Hybrid Milled (7g) held steady in third place, showing consistent performance. The Windmill Indica Pre-Roll 2-Pack (1g) and Windmill Sativa Pre-Roll 2-Pack (1g) remained in fourth and fifth positions respectively, indicating stable demand. Overall, the Flower category showed strong sales growth, particularly for the milled products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
