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Apr-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Boaz has shown a consistent presence in the Flower category rankings, maintaining a position within the top 30 brands throughout the first four months of 2025. Starting the year at rank 27, Boaz experienced a slight dip to rank 29 in March before rebounding to rank 26 in April. This movement suggests a stable performance with a potential for growth as the brand managed to improve its standing despite the competitive landscape. The sales figures reflect this trend, with a noticeable increase in April, indicating a positive reception of their products among consumers in Alberta.
While Boaz's performance in Alberta is noteworthy, it is important to highlight that their absence from the top 30 rankings in other states or provinces could be seen as a gap in their market presence. This absence suggests opportunities for Boaz to expand its footprint and increase brand recognition in other regions. The consistent performance in Alberta could serve as a model for strategic growth in new markets, leveraging the insights gained from their success in the Flower category to penetrate additional states and provinces effectively.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Boaz has shown a relatively stable performance with slight fluctuations in its ranking over the first four months of 2025. While it did not break into the top 20, Boaz's rank improved from 29th in March to 26th in April, indicating a positive trend in sales momentum. In contrast, Tweed experienced a decline, dropping out of the top 20 by April, which may suggest an opportunity for Boaz to capture market share from competitors facing downward trends. Meanwhile, Carmel showed volatility, with its rank fluctuating significantly, peaking at 19th in February before falling to 25th in April. This instability among competitors like Natural History and Nugz, who also saw varied rankings, presents Boaz with a strategic opportunity to solidify its position and potentially climb higher in the rankings by capitalizing on consistent sales growth and targeted marketing efforts.
Notable Products
In April 2025, the top-performing product from Boaz was Windmill Indica Milled (7g) in the Flower category, maintaining its first-place rank consistently from January through April with sales of 4072 units. Windmill Sativa Milled (7g) also held steady at the second position in the Flower category over these months, with sales showing a slight increase to 3331 units. Windmill- Hybrid Milled (7g) remained third in the Flower category, with a steady upward trend in sales reaching 3088 units by April. The Windmill - Indica Pre-Roll 2-Pack (1g) and Windmill - Sativa Pre-Roll 2-Pack (1g) products both maintained their fourth and fifth positions respectively in the Pre-Roll category, although their sales figures saw a decline over the months, with the Indica Pre-Roll at 584 units and the Sativa Pre-Roll at 413 units in April. Overall, the rankings for Boaz products have remained stable, with minor fluctuations in sales figures across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
