Boaz

Data Snapshot: Mar 05, 2024
Boaz Cannabis Brand Logo
$100K+

Feb-2024

Sales

Decline

Trend

6-Month

9

Product Count

SKUs

Boaz

Overview

Markets

Boaz Locations

Product Trends

Boaz Categories

Boaz Sales

Market Insights Snapshot

Boaz Historical Sales by Category

In the competitive landscape of the cannabis market, Boaz has shown varied performance across different categories and states. Focusing on Alberta, Boaz's presence in the Beverage category experienced a drop out of the top 30 rankings in December 2023, which could be seen as a significant setback. However, it managed to re-enter the rankings in January 2024 at 32nd place, indicating a potential rebound, albeit with a notable decrease in sales from November 2023 to January 2024. In the Flower category within the same province, Boaz maintained a consistent presence in the top 30, albeit hovering towards the lower end. This consistency, along with a slight increase in sales from December 2023 to January 2024, suggests a stable demand for their Flower products despite facing competitive pressures.

On the other hand, Boaz's venture into the Pre-Roll category in Alberta demonstrates a struggle to capture a significant market share, with rankings in the high 90s across the observed months and an absence in February 2024's top 30, indicating a potential withdrawal or significant decline in this category. This could reflect challenges in product acceptance or distribution within this segment. In contrast, Boaz's foray into the Ontario market with Concentrates shows a one-time appearance in the rankings at 98th place in November 2023 but lacks any subsequent ranking, suggesting an initial attempt to penetrate this market didn't sustain momentum. The overall performance of Boaz across these categories and states/provinces paints a picture of a brand navigating the complexities of market preferences and competitive dynamics, with notable strengths in Alberta's Flower category and areas for improvement in expanding its market footprint in other categories and regions.

Feb-2024 Rank
Beverage
Flower
Pre-Roll
Concentrates
30
Boaz

Competitive Landscape

In the competitive landscape of the cannabis flower category in Alberta, Boaz has shown a consistent performance, maintaining its position within the top 30 brands over the recent months. Notably, Boaz's rank slightly fluctuated, moving from 24th in November 2023 to 30th in February 2024, indicating a stable presence in the market despite shifts in consumer preferences and competitive actions. Competing brands such as Carmel and Freedom Cannabis have also shown significant movements in their rankings, with Carmel experiencing a slight drop from 27th to 33rd and Freedom Cannabis moving from 20th to 31st in the same period. Interestingly, Nugz made a remarkable leap from 85th to 28th, and FIGR surged from 67th to 29th, showcasing dramatic improvements in their market positions. These shifts highlight the dynamic nature of the cannabis market in Alberta, where brands like Boaz must continuously innovate and adapt to maintain and improve their market standing amidst fierce competition and changing consumer demands.

Boaz market ranking for AB Flower

Boaz

Notable Products

In February 2024, Boaz's top-performing product was Windmill Indica Milled (7g) from the Flower category, maintaining its number one rank since November 2023, with sales hitting 5432 units. Following closely, Windmill Sativa Milled (7g), also from the Flower category, secured the second position, showing consistent improvement and solidifying its spot with a notable increase in sales compared to previous months. The third rank was held by Windmill- Hybrid Milled (7g), which, despite a drop in sales, managed to stay in the top three since November 2023. In the Pre-Roll category, Windmill - Sativa Pre-Roll 2-Pack (1g) and Windmill - Indica Pre-Roll 2-Pack (1g) were ranked fourth and fifth, respectively, indicating a steady demand for pre-rolled options among consumers. This analysis highlights the dominance of Flower products in Boaz's sales, with no change in the top five rankings since November 2023, showcasing consumer loyalty towards these products.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Windmill Indica Milled (7g)
Flower
1
1
1
1
Windmill Sativa Milled (7g)
Flower
3
2
2
2
Windmill- Hybrid Milled (7g)
Flower
2
3
3
3
Windmill - Sativa Pre-Roll 2-Pack (1g)
Pre-Roll
4
4
4
4
Windmill - Indica Pre-Roll 2-Pack (1g)
Pre-Roll
5
5
5
5
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