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Apr-2024
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Overview
Market Insights Snapshot
In Alberta, Boaz has shown a fluctuating performance across different cannabis categories, with its most notable presence in the Flower category. Starting in January 2024 with a ranking of 26th, Boaz experienced a slight decline, moving down to 30th in February, and then falling out of the top 30 to 33rd place in March, before making a slight recovery to 28th place in April. This trajectory suggests a volatile market position within the Flower category, with sales peaking at 249,122 in January before dipping in the following months, yet managing a rebound in April to 230,280. The brand's performance in the Pre-Roll category, however, tells a different story; Boaz was ranked 96th in January and did not make it back into the top rankings in the subsequent months, indicating a significant challenge in this category within the Alberta market.
The absence of Boaz from the top rankings in the Pre-Roll category after January 2024 in Alberta could be seen as a concerning indicator of its market presence and consumer preference in this segment. On the other hand, the Flower category performance, despite the fluctuations, demonstrates Boaz's resilience and ability to maintain a foothold among the top 30 brands, even amidst competitive pressures and changing consumer tastes. This mixed performance highlights the brand's need to strategize effectively across different categories to enhance its market share and consumer base. The specific sales figures and rankings movement provide a snapshot of Boaz's market dynamics, revealing both challenges and opportunities for growth within the Alberta market.
Competitive Landscape
In the competitive landscape of the Alberta flower cannabis market, Boaz has experienced fluctuations in its ranking over the first four months of 2024, indicating a challenging environment. Initially not in the top 20, Boaz's rank slipped from 26th in January to 33rd in March, before slightly improving to 28th in April. This trajectory suggests a struggle to maintain or grow its market share amidst stiff competition. Notably, Virtue Cannabis consistently outperformed Boaz, maintaining a rank in the low twenties and showing a more stable sales performance. On the other hand, Carmel and Boaz had a closer competition, with Carmel also experiencing rank fluctuations but remaining close to Boaz in April. Partake demonstrated significant improvement, jumping from 47th to 27th, surpassing Boaz by April. Meanwhile, Next Friday showcased the most dramatic rise, moving from 34th to a peak of 21st in March, before settling close to Boaz's rank in April. These movements highlight the dynamic nature of the Alberta flower cannabis market, where brands like Boaz must continuously innovate and adapt to maintain or improve their market position.
Notable Products
In April 2024, Boaz's top-performing product was Windmill Indica Milled (7g) from the Flower category, maintaining its number one rank since January with sales reaching 5667 units. Following closely, Windmill Sativa Milled (7g) also from the Flower category, secured the second position, improving its rank from the previous month where it was third. The third spot was taken by Windmill- Hybrid Milled (7g), which experienced a slight dip, moving from second place in March to third in April. Windmill - Sativa Pre-Roll 2-Pack (1g) and Windmill - Indica Pre-Roll 2-Pack (1g), both from the Pre-Roll category, consistently held onto the fourth and fifth positions respectively throughout the four months. These rankings highlight a stable preference for Boaz's Flower products, with notable sales figures, especially for the leading product.
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