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Market Insights Snapshot
In July 2026, Boaz concentrated 86.84% of sales in Flower while Pre-Roll accounted for 13.16%, a skew that narrowed month over month as Pre-Roll rose 46.40% MoM and Flower inched up 3.02% MoM. Year over year, Flower fell 55.96% while Pre-Roll grew 117.61%, and brandwide sales declined 50.79% YoY with a 1.70% YoY decrease in average price. With Flower ranked 48 in Alberta and Pre-Roll gaining share, the pattern implies a gradual pivot toward format diversification to offset Flower contraction and stabilize mix in AB.
The acceleration in Pre-Roll alongside a modest Flower uptick suggests Boaz is trading into lower-priced, faster-turn formats, as indicated by the $15.94 average price in Pre-Roll versus 21.86 in Flower and a 46.40% MoM lift that outpaced Flower’s 3.02% MoM. Combined with a 117.61% YoY increase in Pre-Roll against a 55.96% YoY decline in Flower, and a 1.70% YoY average price drop overall, the pattern implies a price-sensitive customer base where gaining rank from a 48 position in Flower will depend on sustaining Pre-Roll share growth while selectively defending Flower SKUs in AB.
Competitive Landscape
Boaz sits at #48 in AB Flower in July 2026, down 19 positions YoY from #29, and slipped 1 spot from #47 three months ago; by contrast, Back Forty / Back 40 Cannabis is #1 after improving from #2 YoY while posting 12.0% sales growth, and Spinach climbed from #7 to #2 alongside 55.6% YoY growth. The gap between Boaz’s current #48 and its peak #27 in June 2025, combined with competitors like Pure Sunfarms holding #4 despite a -6.1% YoY decline and Good Supply falling from #1 to #5 with -43.8% YoY sales, implies Boaz’s downward rank trajectory is tied less to category-wide contraction and more to relative share loss against ascending leaders, signaling urgency to regain shelf velocity.
Notable Products
Windmill - Sativa Pre-Roll 2-Pack (1g) posted the standout move in July 2026 with a 212% month-over-month surge into rank 6, while Daytime Pre-Roll 5-Pack (1.75g) climbed 59% to rank 4. In contrast, Windmill- Hybrid Milled (7g) fell to rank 2 with a -268% month-over-month swing that wiped out prior volume, and Windmill Sativa Milled (7g) at rank 1 contracted by -92%. The pattern signals a pivot from milled Flower toward Pre-Rolls, with two Pre-Rolls in the top six capturing momentum as milled SKUs decline.
Windmill Indica Milled (7g) was the lone milled exception with a 17% month-over-month lift at rank 3, yet the category pressure is visible as two other milled variants posted double- and triple-digit contractions while Pre-Rolls rose in both rank and velocity. Four of the top six are Flower SKUs, but the only triple-digit gains sit in Pre-Rolls, indicating mix shift despite Flower’s rank concentration. This implies Boaz’s near-term commercial traction is consolidating around convenience formats, pointing assortment and production toward Pre-Roll depth over milled breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
