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Market Insights Snapshot
In August 2026, Boaz concentrated 86.20% share in Flower with a month-over-month gain of 13.20% but a year-over-year decline of 49.99%, while Pre-Roll captured 13.80% share with a 21.81% MoM lift and a 289.02% YoY increase. Average price slipped 3.28% YoY to $20.95, with Flower priced at 21.81 and Pre-Roll at 16.79, indicating category rebalancing toward lower-priced units even as total sales fell 43.15% YoY. The mix indicates a pivot where accelerating Pre-Roll growth is not yet large enough to offset Flower contraction, implying volume recovery depends on sustaining double-digit MoM gains in Pre-Roll while stabilizing Flower declines.
With Flower ranked 47 in Alberta and holding 86.20% of sales, Boaz’s exposure to a contracting flagship category elevates rank risk if the 49.99% Flower YoY drop persists despite the 13.20% MoM uptick; conversely, the 289.02% YoY surge in Pre-Roll at 13.80% share creates an on-ramp for mix diversification. The 21.81 vs. 16.79 price gap, alongside a 3.28% overall price decline, suggests that incremental share gains will skew to Pre-Roll unless Flower maintains sequential growth above 13% MoM. The pattern implies Boaz’s near-term positioning hinges on converting Pre-Roll momentum into a larger share while using Flower’s August MoM growth to defend rank 47, effectively shifting reliance from a shrinking core to a faster-growing adjunct.
Competitive Landscape
Boaz sits at #47 in AB Flower in August 2026, down 15 positions year over year from #32 and 2 positions below its May–July three-month marker at #45, while still trailing its peak of #27 from June 2025; in contrast, FIGR climbed from #10 to #1 alongside 182.4% YoY sales growth and Spinach improved from #5 to #2 with 17.5% YoY growth, indicating Boaz’s relative share is compressing as leaders consolidate the top 5—this trajectory implies Boaz is losing rank velocity against faster-advancing incumbents and will require disproportionate mix or distribution gains to arrest further slippage.
Notable Products
Windmill - Sativa Pre-Roll 2-Pack (1g) posted the steepest movement in August 2026 with a -61.8% month-over-month drop and slid to rank 6, signaling a sharp pullback in Sativa pre-roll velocity. At the top, Windmill Sativa Milled (7g) held rank 1 despite a -3.2% month-over-month dip, while Windmill- Hybrid Milled (7g) surged 42.2% month-over-month to rank 2, indicating mix shift toward Hybrid within milled flower. Four of the top six are Flower SKUs anchored by the Windmill milled trio at ranks 1–3, and Daytime Pre-Roll 5-Pack (1.75g) at rank 4 grew 27.2% month-over-month, concentrating volume in value-forward formats with one product exceeding $37,000 in sales. Together these moves imply Boaz is consolidating share around milled flower and select multi-pack pre-rolls, tilting assortment toward Hybrid and away from single-gram Sativa pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
