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Sep-2025
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Overview
Market Insights Snapshot
Common Ground has shown varied performance across different categories and provinces in recent months. In Alberta, the brand has experienced a notable improvement in the Flower category, moving from a ranking of 34 in August 2025 to 24 by September 2025. This upward movement suggests a strengthening market presence in Alberta's competitive Flower category. Meanwhile, in Ontario, Common Ground's performance in the Flower category has been relatively stable, maintaining a ranking around the 50 mark, which indicates room for growth in this market. However, the Pre-Roll category in Ontario has seen a slight improvement, moving from a rank of 37 in June and July to 36 by September, reflecting a gradual positive trend.
In British Columbia, Common Ground's Pre-Roll category saw a dip in ranking from 18 in July to 29 in August, before slightly recovering to 27 in September. This fluctuation highlights the volatility in consumer preferences or competitive pressures in the region. In Saskatchewan, Common Ground's Pre-Roll category showed a positive trajectory, achieving a notable rank of 19 by September 2025, after being absent from the top 30 in August. The absence of a ranking in some months in Saskatchewan could indicate challenges in maintaining a consistent market presence, but the recent improvement is promising.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Common Ground has shown a steady presence with a slight upward trend in rankings over the summer months of 2025. Starting at 37th place in June and July, Common Ground improved to 36th in August and maintained this position in September. This consistency is notable, especially when compared to competitors like Tribal, which experienced more volatility, peaking at 23rd in July but dropping to 38th by September. Meanwhile, Simply Bare saw a slight improvement from 36th in July to 34th in September. Common Ground's sales figures also reflect a positive trajectory, with a significant increase from July to September, surpassing the sales of BLKMKT by September, despite BLKMKT's higher rank. This indicates a strong market presence and potential for further growth in the Ontario Pre-Roll market.
Notable Products
In September 2025, Amherst Sour Diesel Pre-Roll 10-Pack (5g) maintained its position as the top-performing product for Common Ground, with sales reaching 11,436 units. Cherry Doughnuts Pre-Roll 10-Pack (3.5g) climbed to the second spot, showing a significant increase in sales from previous months. Strawberry Pie Pre-Roll 5-Pack (2.5g) held steady in third place, while Jelly Doughnutz Pre-Roll 10-Pack (5g) improved its ranking to fourth after debuting in August. Strawberry Pie Milled (7g) rounded out the top five, experiencing a slight drop in ranking but maintaining strong sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
