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Dec-2024
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Overview
Market Insights Snapshot
Common Ground's performance across different categories and regions has shown varied results over the past few months. In Alberta, the brand's ranking in the Flower category has seen a decline, falling from 53rd in September 2024 to 82nd by December 2024, indicating a significant drop in market presence. This downward trend is also reflected in their sales numbers, which decreased from 90,588 in September to 44,157 in December. Conversely, the Pre-Roll category in British Columbia presents a more stable picture, where Common Ground consistently maintained its position at 20th from October to December 2024. This stability is accompanied by an increase in sales, rising from 290,530 in September to 343,464 in December, highlighting a positive reception in this particular market segment.
In Ontario, Common Ground's Flower category has experienced fluctuations, with rankings oscillating between 50th and 57th from September to December 2024. Despite these changes, the sales figures remained relatively stable, suggesting a consistent consumer base. However, the Vapor Pens category in British Columbia did not maintain a top 30 position after September, which could suggest challenges in penetrating the market or increased competition. The Pre-Roll category in Ontario also saw a slight decline in rankings, moving from 36th to 40th by December 2024, reflecting a need for strategic adjustments to regain higher market positioning. These insights indicate that while Common Ground has strongholds in certain areas, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Common Ground has experienced notable shifts in its market positioning over the last few months of 2024. Starting in September, Common Ground held the 36th rank, maintaining this position into October before slipping to 39th in November and further to 40th in December. This downward trend in rank suggests a need for strategic adjustments to regain competitive ground. In contrast, competitors like Simply Bare and Rizzlers have shown more stability or improvement, with Simply Bare moving from 35th to 38th and Rizzlers from 29th to 37th over the same period. Notably, Rizzlers consistently outperformed Common Ground in sales, indicating a stronger market presence. Meanwhile, Truro Cannabis Co. and 5 Points Cannabis have maintained ranks close to Common Ground, suggesting they are key competitors to watch. These dynamics highlight the competitive pressures Common Ground faces and the importance of strategic initiatives to enhance its market position.
Notable Products
In December 2024, Amherst Sour Diesel Pre-Roll 10-Pack (5g) maintained its top position as the best-selling product for Common Ground, with sales reaching 9279. Pink Rozay Pre-Roll 2-Pack (2g) held steady at the second spot, showing a consistent rise from its fifth position in September to second by November. The MAC Pack Pre-Roll 10-Pack (5g) consistently ranked third throughout the months from September to December. Master Kush Pre-Roll 10-Pack (5g) improved its ranking to fourth in December after a dip to fifth in November. Permanent Marker Pre-Roll 2-Pack (2g) saw a decline, dropping from second place in October to fifth by December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
