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Nov-2025
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Overview
Market Insights Snapshot
Common Ground's performance in the Alberta market shows a notable presence in both the Flower and Pre-Roll categories. In Flower, the brand improved its ranking from 35th in August 2025 to 26th in October 2025, before slightly dropping to 29th in November 2025. This upward movement in rankings suggests a positive reception in the market, despite the slight dip in November. In the Pre-Roll category, Common Ground's rank fluctuated, ending at 35th in November after reaching a high of 28th in September. This indicates some volatility in consumer preference or competitive pressure within the category.
In British Columbia, Common Ground's performance in the Pre-Roll category saw a decline, with the brand falling out of the top 30 in October, ranking 54th, and slightly recovering to 46th in November. This drop may reflect increased competition or shifting consumer preferences. In Ontario, the brand maintained a stable position in the Flower category, consistently ranking just outside the top 50. However, in the Pre-Roll category, a gradual decline from 38th in August to 43rd in November suggests potential challenges in maintaining market share. In Saskatchewan, Common Ground managed to enter the top 20 in September, ranking 20th, and improved further to 18th in October, indicating a strong foothold in the Pre-Roll category, despite a drop to 24th in November.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, Common Ground has experienced notable fluctuations in its ranking over recent months, reflecting dynamic shifts in consumer preferences and competitive pressures. Starting from a rank of 38 in August 2025, Common Ground saw a slight improvement in September, moving up to 37, before experiencing a decline to 42 in October and further to 43 in November. This downward trend contrasts with the performance of competitors such as Shatterizer, which improved its rank from 45 in August to 37 in October, before slightly declining to 41 in November. Meanwhile, Potluck showed a consistent upward trajectory, moving from 52 in August to 42 in November. These shifts suggest that while Common Ground maintains a competitive position, it faces increasing pressure from brands like Shatterizer and Potluck, which are gaining traction in the market. This competitive dynamic highlights the need for Common Ground to innovate and adapt its strategies to maintain and improve its market position amidst evolving consumer trends and competitive advancements.
Notable Products
In November 2025, Amherst Sour Diesel Pre-Roll 10-Pack (5g) maintained its top position among Common Ground products, despite a decline in sales to 7900 units. Strawberry Pie Pre-Roll 5-Pack (2.5g) advanced to the second rank, improving from the third position in the previous two months. Strawberry Pie Milled (7g) dropped to the third position after a notable performance in October. Lemon Pave Milled (7g) made a debut in the rankings, securing the fourth position. Cherry Doughnuts Pre-Roll 10-Pack (3.5g) fell to fifth place, showing a downward trend from its second rank in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
