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Aug-2025
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Overview
Market Insights Snapshot
Common Ground's performance across various Canadian provinces reveals distinct trends in their product categories. In Alberta, the brand's Flower category has struggled to maintain a strong presence, consistently ranking outside the top 30 from May through August 2025. The Pre-Roll category, however, shows a positive trajectory, climbing from 34th in May to 27th in August, indicating growing consumer preference for this product type. In British Columbia, Common Ground's Pre-Roll category faced a setback, dropping from 18th in July to 28th in August, suggesting potential challenges in maintaining market share or facing increased competition in this province.
In Ontario, the brand's Flower category saw a brief improvement, moving from 57th in May to 46th in July, before slipping back to 51st in August. This fluctuation highlights the competitive nature of the Flower market in Ontario. Meanwhile, the Pre-Roll category in Ontario has maintained a stable ranking at 37th from June to August, suggesting steady consumer demand. Notably, in Saskatchewan, Common Ground's Pre-Roll category made a significant entry into the rankings, securing the 22nd position in July, reflecting a potential new market opportunity for the brand in this region.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Common Ground has shown a consistent presence, maintaining its rank at 37th place from June to August 2025, after a slight improvement from 40th in May. This steady position highlights a stable market performance amidst fluctuating ranks of competitors. Notably, OHJA experienced a dip from 34th in May to 38th in August, indicating potential challenges that Common Ground could capitalize on. Meanwhile, Simply Bare improved its rank from 36th in May to 35th in August, suggesting a competitive edge in sales growth. Despite these shifts, Common Ground's sales have shown a positive trajectory, increasing from May to August, which could be leveraged to enhance its market position further. The brand's consistent ranking amidst these dynamics suggests a solid foothold in the market, but with room for strategic growth to surpass competitors like BLKMKT and 3Saints, both of which have demonstrated varying degrees of sales growth and rank changes over the same period.
Notable Products
In August 2025, Amherst Sour Diesel Pre-Roll 10-Pack (5g) maintained its position as the top-performing product for Common Ground, consistently holding the number one rank since May, with sales reaching 12,882 units. Strawberry Pie Pre-Roll 5-Pack (2.5g) also remained stable, securing the second position for two consecutive months, showing a steady increase in sales. Cherry Doughnuts Pre-Roll 10-Pack (3.5g) held onto the third spot, despite a slight drop in sales from the previous month. Strawberry Pie Milled (7g) debuted impressively at fourth place, indicating strong interest in the Flower category. Jelly Doughnutz Pre-Roll 10-Pack (5g) entered the rankings at fifth, suggesting a growing demand for diverse pre-roll options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
