.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Common Ground's performance in the cannabis market shows a varied trajectory across different categories and regions. In Alberta, the brand has experienced some fluctuations in the Flower category, where it moved from the 44th position in January to 27th in March, before dropping back to 34th in April. This indicates some volatility and suggests potential challenges in maintaining a steady upward trajectory. Conversely, in the Pre-Roll category, Common Ground has shown more stability, consistently maintaining a position within the top 40, peaking at 32nd in both March and April. This steadiness could be a sign of a more established presence or consumer preference for their Pre-Roll products in Alberta.
In British Columbia, Common Ground's Pre-Roll category has demonstrated a positive trend, improving its rank from 25th in March to 20th in April, which may reflect increasing consumer demand or successful marketing strategies. Meanwhile, in Ontario, the brand has not broken into the top 30 for the Flower category, hovering around the mid-50s, suggesting it faces stiff competition or a need for strategic adjustments in this market. However, in the Pre-Roll category in Ontario, Common Ground has been more competitive, moving up to 36th place by April, indicating a gradual but promising improvement. These regional performances highlight the brand's varying success and challenges across different markets and product categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Common Ground has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Starting at rank 21 in January, Common Ground slipped out of the top 20 in February and March, only to make a comeback to rank 20 in April. This rebound suggests a positive trajectory, but the brand still faces stiff competition. Pure Sunfarms consistently maintained a position within the top 20, indicating a stable market presence, while Bold showed a significant improvement, moving from outside the top 20 in January to rank 18 by April. Additionally, BoxHot and DEALR have shown competitive sales figures, with BoxHot maintaining a consistent rank around 21 and DEALR climbing steadily. These dynamics highlight the competitive pressure on Common Ground to sustain its upward momentum and further improve its market position.
Notable Products
In April 2025, the top-performing product for Common Ground was Amherst Sour Diesel Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its number one rank for the fourth consecutive month with sales reaching 9,685 units. Following closely, Pink Rozay Pre-Roll 2-Pack (2g) held its steady position at second place, a consistent ranking since January. MAC Pack Pre-Roll 10-Pack (5g) made a comeback to third place after slipping to fifth in March, showing a notable increase in sales. Permanent Marker Pre-Roll 2-Pack (2g) maintained its fourth position, while Strawberry Pie Pre-Roll 5-Pack (2.5g) dropped to fifth place after previously ranking third in March. These rankings highlight a stable top tier for Common Ground's products, with minor shifts in the lower rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
