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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Common Ground concentrated 73.10% of sales in Pre-Roll while Flower accounted for 26.90%, a mix that tilted further toward Pre-Roll as its share rose alongside a 13.34% year-over-year gain and an 11.71% month-over-month lift. Flower moved the opposite direction year over year at -6.93% but rebounded month over month at 14.14%, suggesting near-term velocity despite a softer annual trend; meanwhile, the brand’s overall average price declined 0.83% year over year to $19.91, with Pre-Roll priced at $18.79 and Flower at $23.79. The combination of Pre-Roll’s double-digit YoY growth and MoM expansion, paired with Flower’s MoM bounce but YoY drag, implies the brand is driving volume by leaning into Pre-Roll while using pricing discipline to stabilize mix efficiency.
These shifts position Common Ground as a Pre-Roll-first player, where gaining rank to 17 in Saskatchewan Pre-Roll and holding a 73.10% internal share point to a defensible lane, while the 11.71% MoM Pre-Roll rise outpaced the 14.14% MoM Flower lift in absolute contribution due to the larger base. With overall brand sales up 7.07% year over year and a 20.83% two-year lift, the strategy implies prioritizing scale in Pre-Roll while selectively rebuilding Flower, using a slight price pullback of 0.83% YoY to widen reach without eroding the category’s higher $23.79 price anchor; the net effect is a portfolio optimized for market share capture in Pre-Roll and margin balancing through controlled Flower recovery.
Competitive Landscape
Common Ground sits at rank #45 in ON Pre-Roll in May 2026, sliding 5 positions from #40 year over year and improving 4 spots from #49 since February 2026; the brand’s peak of #29 in July 2024 contrasts with the current placement, indicating a 16-rank drop from that high watermark. Competitors are moving in divergent directions: Back Forty / Back 40 Cannabis climbed from #3 to #1 while growing sales 66.8%, and Jeeter fell from #2 to #3 alongside a 48.4% sales decline, which suggests that Common Ground’s downward YoY rank shift occurred amid both accelerating leaders and retreating premium rivals. The pattern implies Common Ground’s rank trajectory is drifting toward the mid-pack as faster risers outpace it and struggling incumbents vacate share without translating into rank gains for Common Ground.
Notable Products
Amherst Sour Diesel Pre-Roll 10-Pack (5g) set the tone with a 48.8% month-over-month surge to rank 1, while Lemon Pave Milled (7g) slipped 8.7% at rank 7, and Pink Rozay Pre-Roll 2-Pack (2g) nearly matched the leader with a 48.2% jump at rank 6. Five of the top ten are Pre-Roll SKUs concentrated in multi-pack formats, with Strawberry Pie Pre-Roll 5-Pack (2.5g) steady at rank 2 with +5.4% and Purple Gas Pre-Roll 10-Pack (5g) advancing 24.1% at rank 4, indicating the pack-size ladder is pulling share from Flower where rank 3’s Strawberry Pie Milled (7g) rose 29.1% but could not offset broader softness. The top-ranked Amherst Sour Diesel contributed $300,368 in May 2026, and Gazzurple Slims Pre-Roll 10-Pack (3.5g) added momentum at rank 9 with +18.7%, while Flower showed mixed signals with a new-entry Do-Si-Dos Milled Flower (7g) at rank 8 and a decline for Lemon Pave. The pattern implies Common Ground’s commercial direction is tilting toward value-forward Pre-Roll multipacks as the primary velocity engine, with Flower playing a selective, strain-led role rather than a volume anchor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
