Market Insights Snapshot
Common Ground has shown varied performance across different states and categories. In the Flower category, the brand has seen a consistent presence in the top 60 brands across Alberta, Ontario, and Saskatchewan, with rankings fluctuating over the months. The brand's performance in the Pre-Roll category is commendable, particularly in Ontario where it has maintained a position within the top 25 brands from June to September 2023. However, in Saskatchewan, it dropped out of the top 20 in September, indicating a need for improvement in this market.
Common Ground's performance in the Vapor Pens category presents an interesting case. In British Columbia, the brand has consistently ranked in the top 30, showing stability in this market. However, in Ontario, the brand was not in the top 20 in September 2023, which could be an area of concern. Overall, while Common Ground has demonstrated solid performance in certain areas, there are clear opportunities for growth and improvement in others. As a data analyst, it's fascinating to track these trends and speculate on the strategic moves Common Ground might make in response to these insights.
In the Pre-Roll category for Ontario, Common Ground has been facing stiff competition from brands like Color Cannabis, Hiway, Shred, and The Loud Plug. Common Ground's rank has been fluctuating over the months, indicating a struggle to maintain a consistent position in the top 20 brands. Notably, it has been consistently outranked by Color Cannabis, which has maintained a steady position in the top 20. Hiway, despite a dip in rank in September 2023, has shown higher sales than Common Ground in previous months. Shred, although having a lower rank in July and June 2023, has demonstrated significantly higher sales. The Loud Plug, while ranking closely to Common Ground, has shown a downward trend in sales. These competitive dynamics suggest that Common Ground needs to bolster its strategies to improve its rank and sales in the Ontario Pre-Roll category.
In September 2023, the top-performing products from Common Ground were primarily from the Pre-Roll category. The Amherst Sour Diesel Pre-Roll 10-Pack (5g) continued its dominance as the number one product, despite a slight decrease in sales to 14,161 units. The Pink Rozay Pre-Roll (1g) secured the second spot with a sales figure of 12,012 units, showing a consistent performance from the previous months. The Blueberry Muffin Blunt (1g) and Master Kush Pre-Roll 10-Pack (5g) held onto their respective third and fourth positions. The only product from the Flower category, Larry the Purple Alien Milled (7g), retained its fifth position, even though it experienced a drop in sales.