.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Common Ground has shown varied performance across different categories and provinces over the past few months. In Alberta, the brand has made noticeable progress in the Flower category, climbing from a rank of 32 in July 2025 to 26 in October 2025. This upward trend is supported by a steady increase in sales, indicating a strengthening presence. However, in the Pre-Roll category, the brand's performance has been somewhat inconsistent, peaking at rank 28 in September before slipping to rank 31 in October. This fluctuation suggests potential challenges in maintaining a stable market position in this category.
In contrast, British Columbia presents a different scenario, where Common Ground's ranking in the Pre-Roll category has declined significantly, falling from rank 22 in July to rank 50 by October. This drop could be a cause for concern, reflecting a substantial decrease in sales during this period. Meanwhile, in Ontario, the brand has maintained a consistent but lower position in both Flower and Pre-Roll categories, with ranks hovering around the 50s and 40s respectively. Interestingly, in Saskatchewan, Common Ground has improved its standing in the Pre-Roll category from rank 25 in July to rank 18 in October, despite being absent from the top 30 in August. This suggests a recovery and potential growth opportunity in this region.
Competitive Landscape
In the Ontario Pre-Roll category, Common Ground experienced a slight decline in its rank from July to October 2025, moving from 37th to 40th place. This shift indicates a competitive landscape where brands like Shatterizer have gained ground, improving their rank from 45th to 37th over the same period. Despite this, Common Ground's sales remained relatively robust, with a notable peak in September, suggesting that while its rank slipped, consumer demand was still strong. In contrast, BLKMKT maintained a consistent rank around the high 30s, but its sales showed a downward trend from August to October. Meanwhile, Pistol and Paris and HighXotic showed improvements in sales, with HighXotic making a significant leap in rank from 51st to 41st, indicating potential shifts in consumer preferences that Common Ground might need to address to regain its competitive edge.
Notable Products
In October 2025, Amherst Sour Diesel Pre-Roll 10-Pack (5g) maintained its position as the top-selling product for Common Ground, despite a decrease in sales to 9544 units. Strawberry Pie Milled (7g) showed a significant rise in popularity, climbing to the second position from fifth in September, indicating a strong increase in consumer preference. Strawberry Pie Pre-Roll 5-Pack (2.5g) remained steady in third place, showing consistent demand over the months. Cherry Doughnuts Pre-Roll 10-Pack (3.5g) experienced a drop to fourth place from second in September, reflecting a shift in consumer interest. Newly introduced Do-Si-Dos Milled Flower (7g) made its debut at fifth place, suggesting potential for growth in future months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
