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Dec-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Common Ground has demonstrated varied performance across different provinces and product categories. In Alberta, the brand's Flower category has shown a positive trajectory, improving its ranking from 27th in September 2025 to 23rd by December 2025, indicating a strengthening presence in this segment. However, the Pre-Roll category in Alberta presents a contrasting picture, where Common Ground fell out of the top 30 in October and November, only to slightly recover to 35th place in December. This inconsistent performance suggests potential challenges in maintaining market share in the Pre-Roll category. Meanwhile, in British Columbia, Common Ground's Pre-Roll category experienced significant volatility, with rankings fluctuating from 33rd in September to 46th by December, reflecting a challenging market landscape.
In Ontario, Common Ground's performance in the Flower category remained relatively stable, although it did not make it into the top 30, with rankings slightly declining from 51st in September to 57th in December. This stability might suggest a steady, albeit modest, market presence. The Pre-Roll category in Ontario, however, saw a consistent decline in rankings over the months, dropping from 37th in September to 45th in December, which could indicate increasing competition or shifting consumer preferences. In Saskatchewan, the Pre-Roll category showed some resilience, maintaining a position within the top 30, although it did experience a dip in November before recovering to 23rd in December. This indicates a relatively strong foothold in Saskatchewan's Pre-Roll market, despite the fluctuations observed.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Common Ground has experienced a notable shift in its market position from September to December 2025. Initially ranked 37th in September, Common Ground saw a decline in its ranking to 45th by December. This downward trend in rank correlates with a decrease in sales over the same period, indicating potential challenges in maintaining market share. In contrast, Color Cannabis improved its rank from 52nd to 46th, showcasing a positive trajectory in both rank and sales. Meanwhile, Jonny Chronic and Shatterizer also experienced fluctuating ranks but maintained relatively stable sales figures. The competitive dynamics suggest that while Common Ground faces challenges, there is an opportunity to analyze successful strategies employed by rising competitors like Color Cannabis to regain its competitive edge.
Notable Products
In December 2025, Amherst Sour Diesel Pre-Roll 10-Pack (5g) maintained its position as the top-performing product for Common Ground, despite a slight decrease in sales to 7264 units. Strawberry Pie Pre-Roll 5-Pack (2.5g) held steady in second place, showcasing consistent popularity. Cherry Doughnuts Pre-Roll 10-Pack (3.5g) improved its ranking from fifth in November to third in December, indicating a resurgence in demand. Do-Si-Dos Milled Flower (7g) emerged as a notable performer, climbing to fourth place despite being absent from the rankings in previous months. Meanwhile, Strawberry Pie Milled (7g) slipped to fifth place, reflecting a decrease in sales performance compared to earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
