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Jul-2025
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Overview
Market Insights Snapshot
RIPPED has shown notable performance in the Alberta market, particularly within the Flower category. The brand saw a significant improvement from April to May 2025, moving from a rank of 36 to 18. Despite a slight decline in the subsequent months, RIPPED maintained a strong presence, stabilizing around the 20th position by July. This upward trend in Alberta is complemented by a robust sales increase, with a peak in May 2025. Conversely, in Saskatchewan, RIPPED's Flower category ranking fluctuated, starting at 31 in April and slipping to 46 by June, before recovering slightly to 43 in July. This volatility in Saskatchewan indicates a challenging market environment or possibly increased competition.
In the Pre-Roll category, RIPPED's performance in Ontario has been consistent, albeit outside the top 30 rankings. The brand gradually improved its position, moving from 79 in April to 73 by July 2025, showing a steady increase in sales throughout these months. This steady climb suggests a growing consumer base or improved brand recognition in Ontario, even though it has not yet cracked the top 30. Meanwhile, in Saskatchewan, RIPPED experienced more variability, with rankings in the Pre-Roll category fluctuating between 18 and 34. Despite this, the brand managed to end on a positive note in July, ranking at 29. This indicates a potential for growth if RIPPED can capitalize on its positioning and address any market challenges effectively.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, RIPPED has demonstrated notable fluctuations in its market position from April to July 2025. Initially ranked 36th in April, RIPPED made a significant leap to 18th place in May, showcasing a strong upward trend in sales performance. However, this momentum slightly tapered off as RIPPED settled into the 19th and 20th ranks in June and July, respectively. This dynamic shift indicates a competitive pressure from brands like 3Saints, which consistently improved its rank from 29th to 19th over the same period, and Pure Laine, which maintained a strong presence despite a slight dip in July. Meanwhile, Versus experienced a decline from 15th to 21st, suggesting potential opportunities for RIPPED to capitalize on shifting consumer preferences. The competitive dynamics in Alberta's Flower market highlight the importance for RIPPED to sustain its growth trajectory amidst fluctuating ranks and evolving market conditions.
Notable Products
For July 2025, the top-performing product from RIPPED is the Rolls Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank consistently since April with sales of 21,040 units. The Indica Pre-Roll (1g) continues to hold the second position, showing a notable increase in sales compared to previous months. Blue Imagination Milled (7g) retains the third spot in the Flower category, with a steady rise in sales figures over the months. Sour x Papaya Milled (7g) saw a resurgence, climbing back to fourth place after not being ranked in June. The Indica Blend (7g) entered the rankings in fifth place, indicating a new interest in the product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
