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Apr-2025
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Overview
Market Insights Snapshot
RIPPED's performance in the Flower category has shown some fluctuations across different provinces. In Alberta, the brand has struggled to maintain a strong position, consistently ranking outside the top 30, with a notable dip to 36th in April 2025. This indicates a challenging market presence in Alberta's Flower category. Meanwhile, in Saskatchewan, RIPPED has experienced a decline in sales, dropping from 18th in January to 31st by April. This downward trend might suggest increased competition or a shift in consumer preferences, but it also highlights the brand's ability to stay within the top 30, unlike in Alberta.
In the Pre-Roll category, RIPPED's performance has been more stable. Particularly in Saskatchewan, the brand has maintained a consistent top 30 presence, improving slightly from 23rd in January to 21st by April. This suggests a stronger foothold in the Pre-Roll market within this province. In contrast, Ontario presents a mixed picture, where RIPPED has seen some improvement, moving from 90th in January to 79th by April. Despite not breaking into the top 30, this upward trajectory could indicate potential growth opportunities in Ontario's Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, RIPPED has experienced fluctuating rankings from January to April 2025. Starting at rank 32 in January, RIPPED saw a slight decline to rank 35 in February, a modest recovery to 33 in March, before slipping again to 36 in April. This volatility contrasts with the performance of competitors like Common Ground, which improved its rank from 44 in January to 34 in April, indicating a consistent upward trend. Similarly, Potluck climbed from 52 to 35 over the same period. Despite these shifts, RIPPED maintained a relatively strong sales performance, suggesting that while its rank may have dipped, its market presence remains robust. This highlights the importance for RIPPED to strategize on maintaining its competitive edge amidst rising competitors like Choklit Park, which also showed improvement from rank 45 to 39, and Weed Me, which re-entered the top 40 in April.
Notable Products
In April 2025, the top-performing product from RIPPED was Rolls Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank since January, with sales reaching 17,612 units. Indica Pre-Roll (1g) also retained its consistent second-place position in the Pre-Roll category across all four months. Hybrid Blend Pre-Roll (1g) climbed to third place in March and held that position in April, indicating a positive trend in its sales performance. Sour x Papaya Milled (7g) in the Flower category remained steady at fourth place, while Zooted (28g) consistently ranked fifth throughout the period. These rankings demonstrate a stable performance for RIPPED's top products, with minimal changes in their positions month over month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
