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Aug-2025
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Overview
Market Insights Snapshot
RIPPED has shown varying performance across different provinces and product categories. In Alberta, the brand's Flower category has seen a steady decline in rankings, dropping from 18th in May 2025 to 29th by August 2025. This downward trend is mirrored in their sales figures, which decreased from $313,183 in May to $213,437 in August. Meanwhile, in Ontario, RIPPED's Pre-Roll category has remained relatively stable, hovering in the 70s rank-wise, despite a slight increase in sales from June to July. However, the brand did not manage to break into the top 30 in this category, indicating room for improvement.
In Saskatchewan, RIPPED's performance in the Flower category has been inconsistent. While they maintained a ranking in the 40s from May to July, they fell out of the top 30 entirely by August, suggesting challenges in maintaining market presence. Conversely, their Pre-Roll category in Saskatchewan has experienced fluctuations but managed to climb back to 23rd place in August after a dip to 35th in June. This rebound suggests a potential area of strength for RIPPED in this province. The contrasting performances across these provinces highlight the dynamic nature of the cannabis market and underscore the importance of strategic positioning for brands like RIPPED.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, RIPPED has experienced a notable decline in its market position from May to August 2025. Starting at rank 18 in May, RIPPED fell to rank 29 by August, indicating a significant shift in consumer preference or competitive pressure. During this period, RIPPED's sales also decreased, reflecting this downward trend. In contrast, Natural History maintained a relatively stable presence, hovering around the 20th rank, while Nugz (Canada) showed consistency at the 28th position in August. Meanwhile, Partake improved its rank from 38 in May to 30 in August, suggesting a positive reception in the market. These dynamics highlight the competitive pressures RIPPED faces, emphasizing the need for strategic adjustments to regain its earlier standing in the Alberta Flower market.
Notable Products
In August 2025, the top-performing product from RIPPED was Rolls Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent first-place rank since May 2025 with sales reaching 20,945 units. Indica Pre-Roll (1g) also held steady in second place, showing a robust performance in the Pre-Roll category. Blue Imagination Milled (7g) continued its streak at third place in the Flower category, although its sales slightly dipped compared to July 2025. Sour x Papaya Milled (7g) improved its position from fifth to fourth since June 2025, indicating a positive trend in the Flower category. Meanwhile, Hybrid Blend Pre-Roll (1g) re-entered the rankings at fifth place after being unranked in the previous two months, suggesting a resurgence in its popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
