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Apr-2025
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Overview
Market Insights Snapshot
In Alberta, Natural History has demonstrated a noteworthy upward trajectory in the Flower category. Starting the year outside of the top 30 brands, they climbed to the 27th position by April 2025. This upward movement is indicative of a strong market presence and increasing consumer preference. The sales figures support this trend, with a steady increase from January to April, peaking at 218,875 in April. However, the brand's performance in the Pre-Roll category presents a different story. Although they managed to break into the top 100 by March, their absence from the top 30 in January and February suggests room for improvement. By April, they reached the 81st position, hinting at potential growth opportunities if they continue to focus on this segment.
Natural History's performance across these two categories in Alberta reflects a mixed but promising outlook. Their ability to crack the top 30 in the Flower category is a positive sign, suggesting that their products are resonating well with consumers in this segment. Conversely, their performance in the Pre-Roll category, while improving, indicates a need for strategic adjustments to enhance their market position. The absence from the top 30 in the early months of the year could be viewed as a challenge, but the brand's gradual climb suggests they are on the right path to capturing a larger market share. Observing how Natural History navigates these dynamics in the coming months will be crucial for understanding their long-term positioning in the cannabis market.
Competitive Landscape
In the Alberta flower category, Natural History has demonstrated a notable upward trend in its market position from January to April 2025. Starting at rank 34 in January, Natural History climbed to rank 27 by April, indicating a positive shift in its competitive stance. This improvement is significant when considering competitors like Boaz, which maintained a relatively stable position around rank 27 but did not exhibit the same upward momentum. Meanwhile, Carmel experienced a decline from rank 19 in February to rank 25 in April, which may have contributed to Natural History's improved ranking. Additionally, 3Saints and Nugz showed fluctuating ranks, with 3Saints dropping from 31 in January to 29 in April, and Nugz moving from 36 to 28 in the same period. These shifts suggest a dynamic market landscape where Natural History's strategic efforts have effectively bolstered its competitive position, potentially leading to increased sales and market share in the Alberta flower category.
Notable Products
In April 2025, Limited Reserve (7g) maintained its position as the top-performing product for Natural History, with sales reaching 4007 units, showcasing consistent dominance in the Flower category. The Limited Reserve Pre-Roll 2-Pack (2g) also held steady at the second rank, following closely with strong sales figures. LA Kush Cake (3.5g) continued its streak in third place, indicating stable consumer preference. King Louie DNA Cartridge (1g) rose to fourth place from its previous fifth position in March, indicating a growing interest in Vapor Pens. Velvet Glove (7g) re-entered the rankings at fifth place after being unranked in March, suggesting a resurgence in demand for this Flower product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
