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Aug-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Natural History concentrated 63.59% of sales in Flower with a 60.40% month-over-month lift, even as Flower declined 27.16% year-over-year; Pre-Roll held 33.89% share but fell 33.25% month-over-month and 19.85% year-over-year. Vapor Pens remained a small 2.52% share with 20.40% year-over-year growth but an 8.37% month-over-month dip. The brand’s average price rose 11.75% year-over-year to $33.16 while total sales contracted 24.05% year-over-year, and Flower’s category rank in Alberta sat at 34. The pattern implies a pivot back toward Flower momentum on a monthly basis while still navigating annual contraction in core categories, with price mix cushioning but not reversing the year-over-year decline.
The mix shift—Flower’s month-over-month surge alongside Pre-Roll’s 33.25% pullback and Vapor Pens’ 2.52% niche—signals a positioning anchored in higher-ticket Flower (average Flower price at $50.81) rather than scale-driven Pre-Rolls (average at $20.09). Holding 63.59% share in Flower while ranking 34 in Alberta suggests headroom: a stronger monthly recovery in core Flower can translate to improved rank if sustained, but the 27.16% annual Flower drop and 19.85% annual Pre-Roll drop indicate reliance on episodic monthly spikes. The implication is that defending Flower’s monthly gains while stabilizing Pre-Roll throughput is the shortest path to regaining share efficiency, with Vapor Pens’ 20.40% year-over-year growth serving as a small but scalable hedge.
Competitive Landscape
Natural History sits at rank #34 in AB Flower in August 2026, sliding 8 positions year over year from #26 and down 10 positions from its three-month mark of #24, while its historical peak of #20 in June 2025 now sits 14 spots ahead; in contrast, FIGR climbed from #10 to #1 alongside 182.4% YoY sales growth and Spinach moved from #5 to #2 with 17.5% YoY growth, as Back Forty / Back 40 Cannabis improved from #3 to #3 despite an 8.3% YoY sales decline. This divergence—Natural History’s multi-period rank erosion versus competitors’ upward or stable rank moves—implies a share reallocation toward leaders and a need to counteract both top-tier momentum and mid-tier resilience to prevent further slide from #34.
Notable Products
Ego Checker Pre-Roll 7-Pack (3.5g) posted the steepest decline in August 2026 at -56.5% MoM and fell to rank 5, while AK Funk Pre-Roll 3-Pack (1.5g) dropped -32.0% to rank 3, indicating pressure within multi-pack Pre-Rolls despite Natural History Unlimited Blunts 3-Pack (1.5g) jumping +193.6% to rank 2. Flower held the bookends with West Coast Gastro Pop (7g) at rank 1 and Limited Reserve - Rainbow Sherbert #11 (7g) at rank 4 with a -5.4% MoM dip, while three Pre-Rolls still sat in ranks 2–6 even as one Pre-Roll at rank 9 slid -7.4%. With four of the top ten as Pre-Rolls but two of those showing double-digit declines alongside a single triple-digit gainer and only one cited dollar benchmark at $94,669 for West Coast Gastro Pop (7g), the mix points to volatility in value-driven Pre-Roll multipacks and a stabilizing tilt back toward flagship Flower for margin resilience.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
