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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Natural History’s mix in October 2026 concentrated 64.81% in Flower with year-over-year sales down 50.51% and month-over-month down 42.68%, while Pre-Roll held 32.52% with a 23.31% YoY decline and an 11.28% MoM drop. Vapor Pens remained a small 2.67% slice with YoY down 40.55% and MoM down 23.69%, and average price across the brand in October 2026 was $32.57 alongside a 1.74% YoY price increase. With Flower now carrying nearly two-thirds of mix amid a 50.51% YoY contraction and a steeper 42.68% MoM pullback than Pre-Roll’s 11.28% MoM dip, the pattern implies overexposure to a rapidly softening core category rather than balanced reliance on the relatively shallower Pre-Roll declines.
Within Flower, Natural History sat at rank 46 in Alberta, pairing that position with a 64.81% internal mix weight and a 50.51% YoY slide, whereas Pre-Roll at 32.52% share fell a comparatively lighter 23.31% YoY. Given brand-wide sales down 43.77% YoY against a 350.55% 24‑month gain, the combination of a low Flower rank at 46 and heavier mix concentration suggests the brand’s positioning is tilted toward a category where it is mid-pack and losing faster than its secondary Pre-Roll line, implying that redistributing 5–10 points of mix from Flower toward steadier Pre-Roll could better align exposure with the relatively smaller 11.28% MoM decline.
Competitive Landscape
Natural History sits at rank #46 in AB Flower in October 2026, down 18 positions year over year from #28 and slipping 2 spots versus July 2026 from #44, while still far from its peak at #20 in June 2025; in contrast, Big Bag O' Buds climbed to #1 from #4 year over year and FIGR advanced to #2 from #11 alongside a 179.9% YoY sales increase. With Back Forty / Back 40 Cannabis holding #3 despite a 12.5% YoY sales decline and Pure Sunfarms moving to #4 from #5, the competitive set is concentrating at the top, implying Natural History’s downward rank trajectory from #20 to #46 reflects a loss of relative momentum against peers that are either rapidly ascending or consolidating high positions.
Notable Products
Natural History leaned on new launches in October 2026, with 8 first-sold-in-six-months items contributing 32.2% of sales and two of them in multi-pack pre-rolls. That lift sits alongside a concentrated core where the top 10 items account for 70.8% of revenue, so most of its sales ride on a handful of recent additions plus a tight headliner set.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
