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Oct-2025
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Overview
Market Insights Snapshot
Natural History has shown varied performance across categories in Alberta. In the Flower category, the brand has experienced some fluctuations in its ranking over the past few months. Starting at 22nd place in July 2025, Natural History dropped to 26th in August and further down to 34th in September. However, the brand managed to climb back up to 28th place by October. This indicates a potential recovery or adjustment in their strategy to regain market position. Despite these movements, the sales figures reflect a downward trend from July to September, with a slight rebound in October, suggesting that while the brand is facing challenges, there is still consumer interest that could be capitalized on.
In contrast, the performance of Natural History in the Pre-Roll category in Alberta has been less promising. The brand did not manage to break into the top 30 in any of the months from July to October 2025, with rankings of 58th, 59th, 69th, and 71st respectively. This consistent position outside the top 30 highlights a significant challenge for the brand in this category, pointing to either a highly competitive market or a need for strategic reevaluation. The sales figures corroborate this trend, showing a steady decline from July to September, with only a marginal increase in October. This suggests that while there is some consumer engagement, it may not be sufficient to drive a significant change in ranking without targeted efforts.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Natural History has experienced notable fluctuations in its market position over the months of July to October 2025. Starting from a rank of 22 in July, Natural History saw a decline to 34 in September before recovering slightly to 28 in October. This volatility in rank is reflected in its sales, which peaked in July and then dipped significantly in September, indicating potential challenges in maintaining consistent market presence. In contrast, RIPPED maintained a relatively stable position, with a peak rank of 20 in July and only a slight dip in subsequent months, suggesting a more consistent consumer demand. Meanwhile, Common Ground improved its rank from 32 in July to 26 in October, showing a positive trend in sales growth. Similarly, Partake maintained a steady rank around the mid-20s, indicating stable performance. The competitive dynamics suggest that while Natural History has potential for growth, it faces stiff competition from brands like RIPPED and Common Ground, which are showing more consistent upward trends in both rank and sales.
Notable Products
In October 2025, the top-performing product for Natural History was the Limited Reserve Rainbow Sherbert #11 (7g) in the Flower category, maintaining its number one rank for four consecutive months, with sales of 3950 units. The Limited Reserve Pre-Roll 2-Pack (2g) held steady in the second position, showing an increase in sales compared to September. A notable change was observed for LA Kush Cake (3.5g), which entered the rankings at number three, indicating strong market acceptance. Meanwhile, the Natural History Unlimited Blunts 3-Pack (1.5g) slipped to fourth place after a consistent rise in previous months. Lastly, the Limited Reserve Indica Pre-Roll 3-Pack (1.5g) remained in the fifth position, reflecting a steady demand despite a decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
