Market Insights Snapshot
In Alberta, Natural History has shown considerable movement across multiple categories. In the cultivation category, the brand climbed from rank 8 in June 2023 to rank 4 in August 2023, which is a substantial improvement. However, the brand was not present in the top 20 in July 2023, suggesting a possible dip in performance during that month. In the flower category, the brand's rank has been fluctuating around the 70s over the last few months, indicating a need for improvement. Interestingly, the brand was not in the top 20 in the pre-roll category in August 2023, despite being ranked 58 and 59 in June and May respectively. This could indicate a significant drop in performance in this category.
Looking at other provinces, Natural History has a consistent presence in the cultivation category in Ontario, maintaining a steady rank of 10 over the months of May, June, and August 2023. Again, the absence in the top 20 in July 2023 could indicate a temporary setback. In British Columbia and Saskatchewan, the brand's performance in the vapor pens and flower categories respectively, seems to have room for improvement. In particular, the brand was not in the top 20 in the flower category in Saskatchewan for the months of May, June, and July 2023, which might be a point of concern. However, the brand did make it to the top 20 in August, indicating a possible positive trend.
In the Flower category within Alberta, Natural History has seen a slight improvement in rank from 78 in June 2023 to 70 in August 2023. However, it's worth noting that the brand's performance is still lagging behind some of its key competitors. Edison Cannabis Co and Bold have both outperformed Natural History in terms of rank, despite experiencing their own fluctuations. Verse has shown a strong upward trend, improving from rank 48 in May 2023 to 69 in August 2023. Interestingly, Nugz has entered the top 70 in August 2023, indicating a potential new competitor for Natural History. The absence of Nugz in the ranking for the previous months suggests that it was not among the top 20 brands in this category and state during that period.
In August 2023, the top-performing product from Natural History was The Jeffrey Blunt (1g) from the Pre-Roll category, maintaining its number one position from July and June, with sales reaching 659 units. The second best-selling product was Pineapple Express DNA Pax Era Pod (1g) in the Vapor Pens category, jumping from fifth place in July to second in August, demonstrating a significant increase in popularity. The Tally Man Pre-Roll 3-Pack (1.5g) also in the Pre-Roll category, held the third position, showing a slight improvement from its fourth-place ranking in July and June. The fourth spot was occupied by a product from the Flower category, LA Kush Cake (14g), which was not in the top ranks in the previous months. Lastly, The Jeffrey Pre-Roll (1g) dropped from second place in July to fifth in August, despite being the top performer in May.