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Aug-2025
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Overview
Market Insights Snapshot
Natural History's performance in the cannabis market has shown varying trends across different categories and regions. In Alberta, the brand has maintained a presence within the top 30 for the Flower category, although its ranking has seen a downward trend from May to August 2025, dropping from 22nd to 27th. This decline in ranking is mirrored by a decrease in sales, indicating potential challenges in maintaining consumer interest or increased competition. However, the Pre-Roll category in Alberta tells a different story. Despite not breaking into the top 30, the brand experienced a notable increase in sales from May to July, before a slight dip in August. This suggests a possible growing interest in their Pre-Roll products, even if it hasn't yet translated into a top-tier ranking.
In British Columbia, Natural History's presence is less pronounced in the Flower category, as indicated by their absence from the top 30 rankings in most months. They did manage to break into the rankings in June, albeit at the 100th position, signaling a significant gap to bridge to reach competitive levels in this market. The lack of consistent ranking in British Columbia could be seen as a challenge for the brand, potentially highlighting a need for increased market penetration or strategic adjustments. This disparity in performance between Alberta and British Columbia underscores the regional challenges and opportunities faced by Natural History in expanding its market presence across Canada.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Natural History has experienced notable fluctuations in its rank from May to August 2025, reflecting dynamic market conditions. In May, Natural History was ranked 22nd, but despite a slight improvement to 20th in June, it faced a decline to 24th in July and further to 27th in August. This downward trend in rank coincides with a decrease in sales from June to August, suggesting challenges in maintaining market share. In comparison, Tweed showed a more stable performance, peaking at 15th in June before dropping slightly in the following months, while Boaz maintained a relatively consistent presence, hovering around the mid-20s. Meanwhile, RIPPED experienced a decline from 18th to 29th, indicating potential volatility. These insights highlight the competitive pressures Natural History faces, emphasizing the need for strategic adjustments to regain and sustain higher rankings in the Alberta flower market.
Notable Products
In August 2025, the top-performing product from Natural History was Limited Reserve 7g in the Flower category, maintaining its first-place ranking for four consecutive months despite a sales decrease to 4208 units. Limited Reserve Sativa Pre-Roll 3-Pack 1.5g climbed to the second position, improving from its third rank in July. Limited Reserve Pre-Roll 2-Pack 2g slipped to third place, indicating a consistent decline in sales over the months. Limited Reserve Indica Pre-Roll 3-Pack 1.5g held steady at fourth, showing minor fluctuations in sales figures. Natural History Unlimited Blunts 3-Pack 1.5g remained in fifth place, maintaining steady sales since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
