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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Natural History concentrated 72.44% of May 2026 sales in Flower while Pre-Roll held 24.88% and Vapor Pens 2.68%, with Flower down 20.78% year over year and 4.12% month over month, versus Pre-Roll down 4.04% year over year but up 4.60% month over month. Vapor Pens slipped 18.16% year over year yet gained 1.71% month over month, and the average price rose 6.22% year over year to $33.93 as Flower’s average price sat at $49.24. This mix indicates dependency on a shrinking Flower base and an offset from Pre-Roll momentum, implying the brand leans into value-accessible formats to stabilize against a 17.11% total sales decline year over year.
With Flower at rank 23 in Alberta and accounting for over 70% of the brand’s volume, the 20.78% year-over-year decline in that category exerts more drag than the 4.60% month-over-month growth in Pre-Roll can counter, while Vapor Pens’ 1.71% month-over-month lift is too small at 2.68% share to shift outcomes. The 24-month sales growth of 459.46% alongside a current-month year-over-year drop of 17.11% suggests prior expansion now faces category-specific headwinds, implying the brand’s positioning would benefit from further reweighting toward Pre-Roll and selective Vapor Pens where unit-price elasticity and smaller basket sizes can mitigate Flower volatility.
Competitive Landscape
Natural History sits at rank #23 in AB Flower for May 2026, down 2 spots year over year from #21 but up 25 places versus February 2026’s #48, while its historical peak was #20 in June 2025. In contrast, Pure Sunfarms climbed from #5 to #1 with 45.9% YoY sales growth, and Good Supply slipped from #1 to #2 alongside a 21.2% YoY sales decline, indicating that leader churn at the top is active. Given the 25-rank rebound since February 2026 but a 2-spot YoY slippage and a ceiling at #20, the trajectory implies Natural History is recovering share short term but not yet breaking into the tier that is rotating among the top five.
Notable Products
Limited Reserve Indica Pre-Roll 3-Pack (1.5g) delivered the headline move in May 2026 with a 59.0% month-over-month gain and a climb to rank 4, while Limited Reserve Sativa Pre-Roll 3-Pack (1.5g) fell 24.9% to rank 5, marking the sharpest decline among the top ten. Ego Checker (7g) held rank 1 with a 15.9% increase and approximately $99,759 in sales, whereas Reserve - MAC Deluxe (7g) dropped 30.7% to rank 6. With four of the top ten positioned in Pre-Roll, the opposing swings within that format imply a pivot toward value or strain-specific pre-rolls even as premium flower leadership concentrates in a single flagship SKU.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
