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Overview
Market Insights Snapshot
In Michigan, Boho Botanicals has seen some noticeable shifts in their category rankings. In the Capsules category, they were not listed in the top 20 brands for August 2023, but had previously held the 13th position in July 2023. However, by September 2023, they managed to bounce back and secure the 9th spot. This suggests a significant increase in their market presence and competitive positioning within this category, despite the temporary dip in August.
On the other hand, their performance in the Topical category tells a different story. Boho Botanicals' ranking has been consistently outside of the top 20, with a rank of 39 in August, absent in July, and 38 in June. However, they managed to improve their positioning to 29th by September 2023. While this is a positive upward trend, it's important to note that they are still struggling to break into the top 20 in this category. The sales data also reflects this trend, with a consistent increase observed from June to September.
Competitive Landscape
In the Capsules category within Michigan, Boho Botanicals has shown a significant upward trend, moving from a rank outside the top 20 in June and August 2023 to the 9th position in September 2023. This indicates a strong growth trajectory for the brand. In contrast, Monster Xtracts has seen a slight decrease in rank, moving from 3rd in June to 7th in September. Mary's Medicinals also experienced a drop, moving from 6th to 8th over the same period. Tree House CBD has maintained a steady position around the 11th rank, while Henotic Hemp, similar to Boho Botanicals, was not in the top 20 in June and August but secured the 10th rank in September. These shifts in ranking suggest a dynamic competitive landscape in the Michigan Capsules category.
Notable Products
In September 2023, the top-selling product from Boho Botanicals was Stress CBD Bath Salts (100mg CBD), maintaining its position from August with an impressive 39 units sold. Following closely in the second place was the CBD Vegan Capsules 30-Pack (750mg CBD), which climbed from the first place in July to the second place in September with 27 units sold. Energize CBD Bath Salts (100mg CBD) made a notable entry at third place, with Pain Relief CBD Bath Salts (100mg) coming in at fourth. The CBD Face & Neck Serum (200mg CBD, 10ml), despite being the top product in June, did not make it to the top four in September. These shifts in rankings indicate a dynamic consumer preference within Boho Botanicals' product range.
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