Market Insights Snapshot
In the Capsules category, Michigan based Tree House CBD has shown a promising upward trend. The brand started off at rank 12 in July 2023, and by October 2023, it had moved up to rank 8. This positive movement in the ranking signifies an increase in the brand's popularity and sales in the Capsules category. However, in the Edible category, Tree House CBD did not make it to the top 20 brands in the state, with its best rank being 52 in October 2023. This suggests that there is room for improvement in this category.
Tree House CBD's performance in the Tincture & Sublingual category has seen some fluctuations. In July 2023, the brand was ranked 8th in Michigan, moved up to 7th in September, but dropped back to 10th by October. This indicates a somewhat volatile market position in this category. In the Topical category, the brand's ranking has been fairly consistent, hovering around the 13th to 16th positions from July to October 2023. This points to a stable, but not leading, presence in the Topical category within the state.
In the Michigan Edible market, Tree House CBD has been consistently ranking outside of the top 20 brands from July to October 2023. Its closest competitors include FloraCal Farms, Redbud Roots, Pro Gro, and Gold Crown. FloraCal Farms and Redbud Roots have generally maintained a higher rank and sales than Tree House CBD, with FloraCal Farms showing a slight decrease in rank and sales over the period. Pro Gro, on the other hand, has seen a significant drop in both rank and sales from July to October, indicating a potential opportunity for Tree House CBD. Gold Crown has been fluctuating in both rank and sales, but it generally ranks and sells similar to Tree House CBD. These trends suggest that while Tree House CBD has room for growth, it also faces stiff competition in the Michigan Edible market.
In October 2023, Tree House CBD's top-performing product was the 'Sleep Gummies 20-Pack (600mg)', maintaining its number one ranking from previous months with a sales figure of 1204 units. The 'Sleep - CBD Nighttime Gummies 10-Pack (300mg CBD)' product made a significant leap, moving from the 5th rank in July 2023 to the 2nd rank in October 2023. 'CBD Dog Treats 20-Pack (400mg CBD)' remained consistent in the top three, securing the 3rd rank in October. The 'CBD Assorted Gummies 10-Pack (300mg CBD)' dropped one spot to the 4th rank. A new entrant in the top five was the 'CBD Honey Sticks 5-Pack (50mg CBD)', which debuted at the 5th rank in October.