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Apr-2025
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Overview
Market Insights Snapshot
Monster Xtracts has shown a varied performance across different categories and states, with notable movements in rankings. In the Concentrates category in Michigan, the brand has seen a positive trend, moving from a rank of 54 in January 2025 to 36 by April 2025. This improvement suggests a growing presence and acceptance in the market, despite not making it into the top 30. The sales figures for Concentrates have also shown a steady increase, indicating a strengthening foothold in this category. However, the absence from the top 30 highlights the competitive nature of this segment, where Monster Xtracts is yet to fully establish dominance.
In contrast, the Edible category in Michigan has been a stronger area for Monster Xtracts, consistently ranking within the top 10. Starting from a rank of 7 in January 2025, the brand climbed to the 4th position in both February and March, before slightly dropping to 5th in April. This consistent high ranking in Edibles demonstrates the brand's strength and popularity in this category. The sales trajectory supports this narrative, with a peak in March before a slight decline in April. The ability to maintain top-tier rankings in Edibles suggests that Monster Xtracts has a well-established reputation and consumer base in this segment, contrasting with their performance in Concentrates.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Monster Xtracts has shown a dynamic shift in its ranking and sales performance. Initially ranked 7th in January 2025, Monster Xtracts climbed to 4th place by February and March, before slightly dropping to 5th in April. This upward trajectory in the early months was bolstered by a notable sales increase, surpassing brands like Wana, which maintained a steady 6th place from February to April. Despite the slight dip in April, Monster Xtracts' sales remained robust, outperforming True North Collective, which improved its rank from 13th in February to 7th in April. However, Monster Xtracts still trails behind MKX Oil Company, consistently holding the 3rd position, and Camino, which fluctuated between 4th and 5th place. The data indicates that while Monster Xtracts has made significant gains, there remains a competitive gap with the top-tier brands, suggesting potential areas for strategic growth and market penetration.
Notable Products
In April 2025, Monster Medibles - Blue Raspberry Gummies 10-Pack (200mg) emerged as the top-performing product for Monster Xtracts, maintaining its strong presence in the edible category with sales reaching 18,827 units. This product climbed from the second position in March to first in April, showcasing its growing popularity. Monster Medibles - Raspberry Lemonade Gummies 10-Pack (200mg), which was the top product in March, slipped to the second position in April. The Hybrid Cherry Bomb Single Blaster Naut Gummy (200mg) held steady at the third position, indicating consistent demand. Meanwhile, the Monster Medibles - Tropical Thunder High Dose Gummies 10-Pack (200mg) maintained its fourth position from March to April, illustrating stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
