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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Monster Xtracts concentrated 94.71% of June 2026 sales in Edible, up in mix from a year ago as Concentrates fell to 5.00% share, while Edible volume declined year over year by 20.09% and month over month by 5.64%. Concentrates contracted faster, down 51.46% YoY and 14.68% MoM, and Capsules collapsed 97.60% YoY and 23.38% MoM to just 0.03% share, even as Tincture & Sublingual posted 29.35% YoY but slipped 20.98% MoM at only 0.26% share. With overall brand sales down 25.64% YoY and average price edging down 1.94% YoY to $3.73, the pattern implies a deeper pivot into low-price Edible that is not offsetting heavier declines in smaller, higher-price categories.
Within Edible, Monster Xtracts holds rank 8 in Michigan, and the 5.64% MoM drop alongside a 20.09% YoY decline suggests mid-pack share pressure rather than expansion. The widening gap between Edible’s relatively smaller declines and the steeper 51.46% YoY erosion in Concentrates implies a deliberate retreat from premium-adjacent formats toward scale, but the 29.35% YoY growth in Tincture & Sublingual at sub‑1% share indicates experimentation too small to influence positioning; net, the mix trajectory points to a value-leaning Edible specialist whose rank 8 status depends on stabilizing month-to-month Edible sell-through while containing losses in non-core formats.
Competitive Landscape
Monster Xtracts sits at rank #8 in MI Edible in June 2026, down 2 positions from #6 a year earlier, and flat versus March 2026 at #8, while still below its peak rank of #4 from March 2025; meanwhile, Wyld held #1 year-over-year at #1 despite a -13.4% YoY sales change, and MKX Oil Company stayed #3 with +10.8% YoY growth, indicating Monster Xtracts is losing relative placement as faster-growing competitors consolidate upper-tier positions. With Good Tide slipping from #4 to #5 on -16.2% YoY sales and Choice steady at #2 despite a -1.8% YoY decline, the mix at the top is opening selective entry points, but Monster Xtracts’ 2-rank YoY drop alongside no 3-month movement suggests stabilization at a lower tier rather than re-acceleration toward the March 2025 peak.
Notable Products
Blaster Naut - Amped Green Apple Gummy (200mg) posted the standout move in June 2026 with a +62% month-over-month surge to rank 1, outpacing the broader portfolio where Monster Medibles - Blue Raspberry Gummies 10-Pack (200mg) slid -16% to rank 6. Two other top-five SKUs declined, with Hybrid Cherry Bomb Single Blaster Naut Gummy (200mg) down -9% at rank 4 and Indica Blue Razz Bang! Single Blaster Naut Gummy (200mg) down -7% at rank 3. The pattern implies a pivot toward the Blaster Naut sub-line as the growth engine while legacy 10-Pack gummies shed momentum.
Monster Medibles - Tropical Thunder High Dose Gummies 10-Pack (200mg) fell -8% to rank 2 while Monster Medibles - Jungle Fruit Gummies 10-Pack (200mg) climbed +26% to rank 7, showing mixed traction within the 10-Pack format. Eight of the top ten are Edible SKUs in the gummy family, concentrating share in a single form factor even as performances diverge between single-serve Blaster Naut variants and multi-pack Medibles. This tilt toward flavor-forward singles with steep MoM swings suggests Monster Xtracts is winning on novelty rotation while multi-pack stability is thinning, implying assortment should prioritize high-velocity Blaster Naut flavors and prune underperforming 10-Packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
