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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Monster Xtracts is stocked at 246 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Coldwater, Flint, and Lansing. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Monster Xtracts concentrated 91.83% of sales in Edible, where year-over-year sales fell 25.67% but month-over-month rose 11.97%, while Concentrates held 7.23% share with a steeper 37.45% year-over-year decline yet a 54.69% month-over-month increase; Capsules were just 0.14% of mix after a 90.37% year-over-year drop but a 388.04% month-over-month jump. Tincture & Sublingual remained 0.55% of sales with a 32.97% year-over-year decline but a 141.70% month-over-month gain, and Topical at 0.25% had a 44.73% year-over-year increase with no month-over-month reading; paired with an average price down 5.14% year-over-year to $3.72, these shifts imply the brand is leaning into price-accessible Edible recovery while testing small-format rebounds in niche form factors.
With Edible anchoring share at 91.83% and a category rank of 10 in Michigan, the mix suggests a defensive posture built on scale while seeking incremental upside in Concentrates via a 54.69% month-over-month lift and in Tincture & Sublingual via a 141.70% month-over-month lift. However, the 29.71% brand-level year-over-year decline alongside a 37.45% year-over-year slide in Concentrates indicates that over-reliance on one core category caps headroom, implying that sustaining the July 2026 month-over-month gains requires deepening the Edible value ladder and selectively expanding high-velocity sublines rather than broad, low-share bets like Capsules at 0.14% share despite the 388.04% rebound.
Competitive Landscape
Monster Xtracts sits at rank #10 in MI Edible in July 2026, down 4 positions year over year from #6 and 3 positions below its April 2026 spot at #7, while still 6 positions off its category peak of #4 from March 2025; in contrast, Wyld held #1 both this year and last year despite a 23.3% year-over-year sales decline, and MKX Oil Company slid from #3 to #4 even as its sales grew 4.6% year over year. This mix—Monster Xtracts losing 3 ranks since April 2026 while the leader contracts double digits and a nearby rival grows—implies Monster Xtracts is ceding relative share due to rank friction rather than category demand alone, pointing to competitive pressure that can be countered by targeted regain tactics.
Notable Products
Hybrid Cherry Bomb Single Blaster Naut Gummy (200mg) delivered the headline move in July 2026 with a +52.6% month-over-month surge to $43,239 and held the number 1 rank, while Blaster Naut - Amped Green Apple Gummy (200mg) slid -14.4% to rank 6. Indica Blue Razz Bang! Single Blaster Naut Gummy (200mg) rose +32.2% at rank 2, contrasting with Monster Medibles - Watermelon Gummies 10-Pack (200mg) down -14.7% at rank 9. Four of the top ten are Monster Medibles 10-Pack gummies, yet the two fastest movers are single Blaster Naut SKUs, implying a shift toward higher-velocity singles anchoring the top of the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
