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Sep-2025
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Overview
Market Insights Snapshot
Monster Xtracts has shown varying performance across different product categories and states. In the Michigan market, their presence in the concentrates category has been fluctuating. Starting from a rank of 42 in June 2025, they climbed to 31 in July but then slightly dropped to 37 by September. This indicates a potential struggle to maintain a consistent position within the top 30 brands, which could suggest a highly competitive landscape or a need for strategic adjustments in this category. Despite these fluctuations, their sales in the concentrates category saw a noticeable increase in July before tapering off in the subsequent months.
In contrast, Monster Xtracts has maintained a strong and consistent performance within the edible category in Michigan. They have consistently ranked within the top 10, holding the 6th position for most of the observed period, except for a slight dip to 7th in August. This stability suggests a robust brand presence and consumer preference in the edible segment. The sales figures for edibles reflect this stability, with a peak in July followed by a slight decline, yet still maintaining a strong overall sales volume. The consistency in their edible rankings highlights a potential area of strength for Monster Xtracts, which could be leveraged for further market penetration or product development.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Monster Xtracts has demonstrated resilience and adaptability, maintaining a steady presence in the top ranks. Over the past few months, Monster Xtracts has consistently hovered around the 6th and 7th positions, indicating a stable market performance. Notably, while Wana has shown a slight improvement, moving from 7th to 6th place in August 2025, Monster Xtracts has effectively reclaimed its 6th position by September 2025. Meanwhile, Good Tide and Camino have maintained their stronger positions at 4th and 5th, respectively, with Good Tide consistently outperforming in sales. Despite these challenges, Monster Xtracts has shown a commendable ability to sustain its market share, suggesting a loyal customer base and effective brand strategies. As the market evolves, Monster Xtracts' ability to innovate and respond to competitive pressures will be crucial in determining its future trajectory.
Notable Products
In September 2025, Monster Medibles - Blue Raspberry Gummies 10-Pack (200mg) maintained its top position, continuing its streak as the best-selling product with sales reaching 20,100 units. Monster Medibles - Raspberry Lemonade Gummies 10-Pack (200mg) emerged as a strong contender, securing the second rank with a notable debut. Monster Medibles - Tropical Thunder High Dose Gummies 10-Pack (200mg) held steady at the third position, although its sales figures saw a decline from August. Indica Blue Razz Bang! Single Blaster Naut Gummy (200mg) climbed to the fourth spot, showing a resurgence in popularity. The Hybrid Cherry Bomb Single Blaster Naut Gummy (200mg) experienced a drop to fifth place, marking a significant shift from its previous higher rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
