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Oct-2025
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Overview
Market Insights Snapshot
Monster Xtracts has shown varied performance across different product categories and states. In the Michigan market, the brand's presence in the Concentrates category has seen some fluctuations. Notably, they were ranked 35th in July 2025, but slipped to 46th by September before climbing back to 36th in October. This indicates a volatile but improving trend in this category. The sales figures also reflect this movement, with a notable dip in September followed by a recovery in October. However, being outside the top 30 in this category might suggest that there is significant competition or challenges in maintaining a strong foothold.
In contrast, the Edibles category tells a different story for Monster Xtracts in Michigan. The brand consistently held a strong position, maintaining a rank of 6th for most of the months observed, with a slight dip to 7th in August. This consistency in the top 10 indicates a solid performance and a strong market presence in the Edibles category. The sales figures support this, showing a steady stream of revenue, albeit with some fluctuations. The ability to remain within the top 10 suggests that Monster Xtracts has successfully captured consumer interest and loyalty in this segment, which could be an area of focus for future growth strategies.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Monster Xtracts has maintained a relatively stable position, ranking 6th in July, September, and October 2025, with a slight dip to 7th in August. This consistency suggests a solid market presence, although it faces stiff competition from brands like Good Tide, which consistently ranks higher, holding the 5th position in July and September and climbing to 4th in August and October. Meanwhile, Wana and True North Collective trail behind, with Wana maintaining a 7th position in July, September, and October, and True North Collective remaining in the 8th position in September and October. Despite these challenges, Monster Xtracts has shown resilience in sales, with a notable rebound in October, suggesting a potential upward trend. This competitive analysis highlights the importance for Monster Xtracts to leverage its stable market position while strategizing to surpass competitors like Good Tide and Camino, which consistently ranks 4th, to capture a larger market share.
Notable Products
In October 2025, Monster Medibles - Blue Raspberry Gummies 10-Pack (200mg) maintained its top position among Monster Xtracts' offerings, achieving sales of $21,409. Hybrid Cherry Bomb Single Blaster Naut Gummy (200mg) consistently held the second spot for four consecutive months. Monster Medibles - Tropical Thunder High Dose Gummies 10-Pack (200mg) climbed back to the third position after a dip in September. Monster Medibles - Raspberry Lemonade Gummies 10-Pack (200mg) remained steady in fourth place, showing consistent performance. Sativa Amped Green Apple Single Blaster Naut Gummy (200mg) re-entered the rankings in October, securing the fifth spot after not being listed in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
