Monster Xtracts

Data Snapshot: May 04, 2024
Monster Xtracts Cannabis Brand Logo
$500K+

Apr-2024

Sales

Neutral

Trend

6-Month

104

Product Count

SKUs

Monster Xtracts

Overview

Monster Xtracts is a Michigan-based cannabis brand renowned for their artisanal, small-batch products which include a variety of strains meticulously derived from the finest cannabis. The company, having established itself firmly within the industry since 2017, is committed to challenging stigma and educating consumers about cannabis products. Additionally, Monster Xtracts' dedication to ensure affordability without compromising the quality of their high performing, lab-tested products sets them apart in the market.
Markets

Monster Xtracts Locations

Product Trends

Monster Xtracts Categories

Monster Xtracts Sales

Market Insights Snapshot

Monster Xtracts Historical Sales by Category

In Michigan, Monster Xtracts has shown a notable presence across several cannabis product categories, with its performance in the Edibles category particularly standing out. From January to March 2024, the brand climbed from the 16th to the 11th rank, before slightly dropping to 13th in April. This upward trajectory in rankings is underscored by a significant increase in sales, peaking in March with $628,760 before a mild retreat in April. The consistency in top 15 rankings over these months highlights Monster Xtracts' strong market position within Michigan's Edible category. Conversely, its performance in the Concentrates category reveals challenges, with rankings slipping from 37th in January to 43rd by April, indicating a potential area for strategic focus.

Additionally, Monster Xtracts' endeavors in the Capsules and Vapor Pens categories present a mixed picture of its market dynamics. In Capsules, the brand maintained a stable 3rd rank in the first two months of 2024, but the absence of ranking data for March and April suggests a potential exit from the top 30 or a lack of available data. This stable early performance, however, indicates a strong initial consumer demand within the category. The Vapor Pens category showcases a struggle for footing, with the brand not ranking in February and experiencing a fluctuating presence at the lower end of the top 100 in other months. This volatility, alongside the notable rankings drop in Concentrates, suggests areas where Monster Xtracts could potentially increase its market share and consumer visibility with targeted strategies.

Apr-2024 Rank
Capsules
Concentrates
Edible
Vapor Pens
43
13
91
Monster Xtracts

Competitive Landscape

In the competitive landscape of the edible category in Michigan, Monster Xtracts has shown a fluctuating performance in terms of rankings over the recent months, moving from 16th in January 2024 to 14th in February, peaking at 11th in March, before slightly dropping back to 13th in April. This trajectory indicates a volatile yet overall positive trend in its competitive stance within the state's edible market. Notably, Monster Xtracts has managed to surpass Fluresh and NOBO in March, despite Fluresh's later recovery in April, showcasing Monster Xtracts' potential to climb higher in the rankings. However, it remains significantly behind Detroit Edibles / Detroit Fudge Company and True North Collective, both of which have consistently held higher ranks and sales figures. Detroit Edibles / Detroit Fudge Company, in particular, has shown steady improvement, moving from 14th to 11th place from January to April 2024, indicating a strong upward trend in sales and market presence. This competitive analysis highlights the dynamic nature of Michigan's edible cannabis market and underscores the importance of strategic positioning and market agility for brands like Monster Xtracts to enhance their market share and consumer base.

Monster Xtracts market ranking for MI Edible

Monster Xtracts

Notable Products

In April 2024, Monster Xtracts saw its top-performing product as the Monster Medibles - Blue Raspberry Gummies 10-Pack (200mg) within the Edible category, maintaining its number one rank from the previous two months with sales figures reaching 9,299 units. Following closely, the Monster Medibles - Lemon Drop Gummies 20-Pack (200mg) secured the second position, consistently holding a top-two ranking since January 2024. The third spot was newly claimed by Monster Medibles - Cherry Lemonade Gummies 10-Pack (200mg), a notable entry as it was not ranked in the previous months. Monster Medibles - Blueberry Gummies 20-Pack (200mg) dropped to fourth place in April, despite a steady performance in the earlier part of the year. Lastly, the Monster Medibles - Tropical Thunder Gummies 20-Pack (200mg) entered the rankings at fifth place, illustrating a dynamic shift in consumer preferences within Monster Xtracts' Edible category.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Monster Medibles - Blue Raspberry Gummies 10-Pack (200mg)
Edible
4
1
1
1
Monster Medibles - Lemon Drop Gummies 20-Pack (200mg)
Edible
1
2
2
2
Monster Medibles - Cherry Lemonade Gummies 10-Pack (200mg)
Edible
>5
>5
>5
3
Monster Medibles - Blueberry Gummies 20-Pack (200mg)
Edible
>5
3
3
4
Monster Medibles - Tropical Thunder Gummies 20-Pack (200mg)
Edible
>5
>5
>5
5
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