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Jul-2025
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Overview
Market Insights Snapshot
Monster Xtracts has shown a notable upward trajectory in the Concentrates category within Michigan. Starting from a rank of 43 in April 2025, the brand ascended to the 26th position by July 2025. This impressive climb into the top 30 indicates a growing consumer preference and successful market penetration in this category. Such a movement is particularly significant given that they were not in the top 30 initially, highlighting a positive shift in their competitive standing and possibly reflecting effective strategies in product development or marketing.
In contrast, Monster Xtracts has maintained a stable presence in the Edibles category in Michigan, consistently ranking within the top 5 from April to July 2025. This stability suggests a strong brand loyalty and consistent consumer demand. While the sales figures fluctuated slightly, the consistent ranking underscores a solid foothold in the market. The brand's ability to maintain such a high rank over several months is a testament to its strong market position in the Edibles category. However, the absence of a similar ranking in other states or categories might suggest opportunities for expansion or areas where the brand could improve its reach.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Monster Xtracts has maintained a consistent presence, ranking 5th in April, June, and July 2025, with a slight improvement to 4th place in May 2025. Despite this stability, Monster Xtracts faces stiff competition from brands like MKX Oil Company, which consistently holds the 3rd rank, indicating a stronger market position. Meanwhile, Camino has shown a competitive edge by securing the 4th rank in April and June, and even surpassing Monster Xtracts in May and July. On the other hand, NOBO has demonstrated notable growth, climbing from 11th place in April to 7th in July, suggesting a potential future threat to Monster Xtracts' market share. Good Tide remains a steady competitor, consistently ranking 6th. These dynamics highlight the need for Monster Xtracts to strategize effectively to maintain and potentially improve its market position amidst rising competition.
Notable Products
In July 2025, the top-performing product for Monster Xtracts was Monster Medibles - Blue Raspberry Gummies 10-Pack (200mg), which climbed to the number one spot with sales reaching 24,632. Hybrid Cherry Bomb Single Blaster Naut Gummy (200mg) secured the second position, maintaining its rank from the previous month. Tropical Thunder Blaster Naut Gummy (200mg) dropped from first in June to third in July, indicating a slight dip in its sales performance. Sativa Amped Green Apple Single Blaster Naut Gummy (200mg) improved its rank from fifth in May and June to fourth in July. The Rocket Melon Single Blaster Naut Gummy (200mg) made its debut in the rankings at fifth place, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
