Market Insights Snapshot
In the state of Michigan, Monster Xtracts has shown a varied performance across different categories. In the Capsules category, the brand maintained a consistent presence in the top 10, with a slight dip in rankings from 5th to 7th place in September 2023 before rebounding back to 5th place in October. However, the brand's performance in the Concentrates category showed a positive upward trend, improving from a 32nd place ranking in July to breaking into the top 20 by September. Unfortunately, no ranking data is available for the Topical category in September and October, indicating that the brand did not make it into the top 20 for these months.
Monster Xtracts demonstrated strong performance in the Edible category, consistently ranking within the top 15 and even breaking into the top 10 by October 2023. The brand also maintained a steady presence in the Tincture & Sublingual category, holding the 9th rank for three consecutive months before moving up to 7th place in October. However, in the Vapor Pens category, the brand's ranking showed a downward trend, starting at 87th place in July and only improving to 68th place by October. While the brand's sales figures in this category showed a slight increase over time, it was not enough to significantly boost the ranking.
In the Michigan Edible category, Monster Xtracts has shown a steady improvement in its rank from July to October 2023, moving from 14th to 10th place. This upward trend suggests a growing market presence, despite facing stiff competition from brands like True North Collective, Magic Edibles, NOBO, and PC Pure. Notably, True North Collective and NOBO have seen a decline in their ranks over the same period, while Magic Edibles maintained a consistent rank. PC Pure, however, has shown a significant jump from 14th to 9th place, indicating a potential threat to Monster Xtracts. Despite the competition, Monster Xtracts' consistent improvement in rank suggests a positive sales trend and a strengthening position in the Michigan Edible market.
In October 2023, the top-performing product from Monster Xtracts was the 'Monster Medibles - Blue Raspberry Gummies 20-Pack (200mg)', having climbed from the second position in September. It was closely followed by the 'Monster Medibles - Lemon Drop Gummies 20-Pack (200mg)', which slipped from the top spot it held in the previous two months. The 'Monster Medibles - Passion Fruit Gummies 20-Pack (200mg)' made a significant jump to the third spot, not having been in the top five in September. 'Monster Medibles - Raspberry Lemonade Gummies 10-Pack (200mg)' and 'Monster Medibles - Peach Gummies 20-Pack (200mg)' rounded out the top five, both dropping one place from the previous month. Notably, the Blue Raspberry Gummies reached a sales figure of 14,352 units in October.