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Nov-2025
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Overview
Market Insights Snapshot
Monster Xtracts has exhibited varied performance across different categories and regions. In the Michigan market, the brand's presence in the Concentrates category has been inconsistent. Starting from a rank of 39 in August 2025, they saw a decline to 48 in September, a slight recovery to 40 in October, but then dropped out of the top 50 by November, ranking 54. This movement suggests a struggle to maintain a stable position in the Concentrates market, which might indicate increased competition or challenges in sustaining consumer interest. The sales figures corroborate this trend, showing a downward trajectory from August to November.
Conversely, Monster Xtracts has maintained a strong foothold in the Edible category within Michigan. Consistently holding the 6th rank from September to November 2025, after a brief rise to 7th in August, the brand demonstrates resilience and a solid consumer base in this segment. This stability in rankings highlights their strength in the Edible market, possibly due to a well-received product line or effective marketing strategies. Despite some fluctuations in sales numbers, their consistent ranking suggests a competitive edge in the Edible category that could be leveraged for future growth.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Monster Xtracts has shown a consistent performance, maintaining its rank at 6th place from September to November 2025, after a slight improvement from 7th place in August. This stability in rank is noteworthy, especially when compared to brands like Wana, which has consistently trailed behind Monster Xtracts, holding the 7th position from September to November. Meanwhile, Good Tide and Camino have been vying for the top spots, with Good Tide reclaiming the 4th position in November. Despite the competitive pressure, Monster Xtracts has managed to maintain a solid sales trajectory, with a noticeable spike in October, indicating a robust market presence. As the Michigan edible market evolves, Monster Xtracts' ability to sustain its rank amidst fluctuating sales figures of competitors highlights its resilience and potential for growth.
Notable Products
In November 2025, Monster Xtracts' top-performing product was Monster Medibles - Blue Raspberry Gummies 10-Pack (200mg), maintaining its consistent rank of first place since August 2025, with notable sales of 19,331 units. The Hybrid Cherry Bomb Single Blaster Naut Gummy (200mg) held steady at the second position, despite a drop in sales from previous months. Monster Medibles - Tropical Thunder High Dose Gummies 10-Pack (200mg) ranked third, showing a slight increase in sales compared to October 2025. Sativa Amped Green Apple Single Blaster Naut Gummy (200mg) rose to fourth place, marking a significant improvement from its fifth position in October. Indica Blue Razz Bang! Single Blaster Naut Gummy (200mg) reappeared in the rankings at fifth place, after being unranked in October, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
