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Dec-2025
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Overview
Market Insights Snapshot
Monster Xtracts has shown a varied performance across different product categories in the state of Michigan. In the Concentrates category, the brand struggled to maintain a consistent top-tier position, with rankings fluctuating from 49th in September 2025 to 54th by December 2025. This indicates a challenging competitive landscape in the Concentrates market, as the brand was unable to secure a spot within the top 30, highlighting an area for potential growth and strategic focus. The sales figures also reflect this volatility, with a notable dip in November followed by a partial recovery in December, suggesting a need for more stable positioning in this category.
Conversely, Monster Xtracts has maintained a strong and consistent presence in the Edibles category within Michigan. Ranking consistently at 6th place from September through December 2025, the brand demonstrates a solid foothold in this segment. Despite a slight decline in sales from October to December, the brand's ability to maintain its rank suggests robust brand loyalty and effective market strategies in the Edibles space. This performance underscores the brand's strength in the Edibles category, contrasting with its challenges in Concentrates, and points to a potential area for further investment and innovation to capitalize on its established market position.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Monster Xtracts consistently held the 6th rank from September to December 2025, indicating a stable position amidst shifting dynamics. Despite maintaining its rank, Monster Xtracts experienced a slight decline in sales from October to December, contrasting with the upward trajectory of competitors like True North Collective, which improved its rank from 8th to 7th, and Good Tide, which strengthened its lead by moving from 5th to 4th place. Meanwhile, Wana experienced a dip in rank from 7th to 8th in December, suggesting potential vulnerabilities that Monster Xtracts could capitalize on. The consistent performance of Monster Xtracts amidst these fluctuations highlights its resilience but also underscores the need for strategic initiatives to boost sales and potentially climb the ranks in a competitive market.
Notable Products
In December 2025, Monster Xtracts maintained its top-performing product with Monster Medibles - Blue Raspberry Gummies 10-Pack (200mg) consistently ranking first across the months, although its sales slightly decreased to 16,812 units. The Hybrid Cherry Bomb Single Blaster Naut Gummy (200mg) held steady at the second position, showing a robust sales figure of 16,081 units. Monster Medibles - Tropical Thunder High Dose Gummies 10-Pack (200mg) continued its strong performance, ranking third, consistent with the previous two months. The Indica Blue Razz Bang! Single Blaster Naut Gummy (200mg) remained in fourth place, despite a dip in sales compared to November. Notably, the Rocket Melon Single Blaster Naut Gummy (200mg) emerged as a new entrant in the top five, securing the fifth position for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
