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Jan-2026
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Overview
Market Insights Snapshot
In the state of Michigan, Monster Xtracts has shown varied performance across different categories. For the concentrates category, the brand has been struggling to maintain a strong presence, with rankings outside the top 30 for the months of October 2025 through January 2026, indicating a downward trend. This could suggest increased competition or a shift in consumer preferences within the concentrates market. In contrast, Monster Xtracts has demonstrated a more consistent performance in the edibles category, maintaining a steady position within the top 10 over the same period. This stability in the edibles category highlights the brand's strength and potential focus area in Michigan.
Despite the challenges in the concentrates category, the brand's sales figures reveal some interesting trends. While there has been a noticeable decline in sales for both categories from October 2025 to January 2026, the brand has managed to keep its edible rankings relatively stable. This could imply that while overall sales are decreasing, possibly due to market saturation or seasonal factors, Monster Xtracts is still able to capture a significant share of the edible market. The divergence in performance between categories suggests that the brand might benefit from strategic adjustments to bolster its position in the concentrates segment while leveraging its success in edibles to maintain market share in Michigan.
Competitive Landscape
In the Michigan edible cannabis market, Monster Xtracts has demonstrated a consistent presence, maintaining its position among the top brands. From October 2025 to January 2026, Monster Xtracts fluctuated between the 6th and 7th rank, indicating a stable performance amidst a competitive landscape. Notably, MKX Oil Company consistently outperformed Monster Xtracts, holding the 3rd rank until January 2026 when it dropped to 4th, yet still maintaining a significant lead in sales. Meanwhile, Wana and True North Collective have shown fluctuations in their rankings, with True North Collective briefly surpassing Monster Xtracts in November and December 2025. Despite these competitive pressures, Monster Xtracts' ability to remain in the top tier suggests resilience and a strong market presence, though it faces challenges in closing the gap with higher-ranked competitors like MKX Oil Company.
Notable Products
In January 2026, the top-performing product from Monster Xtracts was the Hybrid Cherry Bomb Single Blaster Naut Gummy, which rose to the number 1 rank despite a decrease in sales to 13,194 units. The Blaster Naut- Rocket Melon Gummy climbed to the 2nd position from its previous 5th place ranking in December 2025. Tropical Thunder Blaster Naut Gummy made its debut in the rankings at the 3rd spot. The Monster Medibles - Blue Raspberry Gummies 10-Pack, which previously held the top rank, dropped to 4th place. Meanwhile, Monster Medibles - Tropical Thunder High Dose Gummies slipped from 3rd to 5th, indicating a shift in consumer preferences towards single-pack gummies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
