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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Monster Xtracts is stocked at 226 licensed dispensaries across Michigan, with the deepest coverage in Detroit, Grand Rapids, New Buffalo, Monroe, and Coldwater. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Monster Xtracts concentrated 93.66% of October 2026 sales in Edible, up 14.23% month over month but down 26.90% year over year, while Concentrates held 4.57% share with an 11.26% MoM lift and a 51.78% YoY decline; the remaining mix is negligible, aligning with a brand-level YoY sales contraction of 28.95% and a 24‑month decline of 37.23%. Average price fell 12.21% YoY to $3.23, with Edible priced at 3.07 and Concentrates at 13.54, and Edible ranking 10th in Michigan Edible suggests mid-tier scale despite category pressure; the pattern implies a deliberate shift toward low-price, high-volume Edible to offset steeper YoY erosion in Concentrates.
The mix tilt toward Edible (93.66% share) combined with a double-digit MoM rebound in both Edible (+14.23%) and Concentrates (+11.26%) but a steeper YoY drop in Concentrates (-51.78% vs. Edible -26.90%) indicates the brand is prioritizing defensible velocity over premium extraction positioning at an average price that is 12.21% lower YoY. Holding the 10th rank in Michigan Edible while the overall brand declines 28.95% YoY suggests market share is being maintained through price-accessible Edible rather than breadth across formats, implying near-term positioning as a value-led Edible player rather than a multi-category competitor.
Competitive Landscape
Monster Xtracts is currently ranked #10 in MI Edible, down 4 positions year over year from #6, and off 1 position from #9 three months ago, while also sitting 6 spots below its peak at #4 in March 2025; in contrast, Wyld holds #1 with a -22.4% year-over-year sales change and Play Cannabis advanced from #12 to #5 with a 39.3% year-over-year sales increase, indicating Monster Xtracts is losing relative placement even as some leaders contract and at least one challenger accelerates.
Notable Products
Monster Xtracts is concentrated in one format in October 2026, with Gummies accounting for 92.0% of sales and the top 10 items together at 38.4%, led by Blaster Naut - Ballistic Berry RSO Gummy (200mg) at 5.1%. That concentration means most of its sales come from Gummies rather than other categories.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
