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Jul-2025
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Overview
Market Insights Snapshot
Bonanza Cannabis Company has shown a varied performance across different states and product categories. In the Colorado market, the company has maintained a steady position in the Edible category, consistently ranking 17th from May to July 2025. However, sales have seen a downward trend over these months, indicating potential challenges in maintaining consumer interest or competition from other brands. In contrast, their performance in the Vapor Pens category in Colorado has been remarkable, achieving the top rank in June 2025 before returning to the second position in July. This indicates a strong foothold in the vapor pen market, possibly due to product innovation or effective marketing strategies.
In Nevada, Bonanza Cannabis Company's performance in the Vapor Pens category has seen a decline, dropping from 21st place in April to 30th by July 2025. This downward trajectory suggests increasing competition or a shift in consumer preferences. Meanwhile, in New York, the brand struggled to break into the top 30 for Vapor Pens by July, despite a temporary improvement in June. This absence from the top rankings could highlight the need for strategic adjustments to capture market share in this region. The mixed performance across these states underscores the complexities of navigating different market dynamics and consumer behaviors.
Competitive Landscape
In the competitive Colorado vapor pen market, Bonanza Cannabis Company has shown remarkable resilience and adaptability, maintaining a strong presence against formidable competitors. Despite a slight dip in sales from April to May 2025, Bonanza managed to reclaim the top rank in June before settling back to the second position in July. This fluctuation highlights the dynamic nature of the market, where Bonanza's sales performance is closely rivaled by Spherex, which consistently held the top spot except in June. Meanwhile, PAX and Batch Extracts have maintained stable ranks at third and fourth, respectively, with PAX showing a steady increase in sales over the months. Bonanza's ability to regain the top rank in June is indicative of its strong brand loyalty and effective marketing strategies, yet the ongoing competition with Spherex suggests a need for continuous innovation and customer engagement to sustain its market position.
Notable Products
In July 2025, Bonanza Cannabis Company's top-performing product was the Pineapple Express Distillate Cartridge (1g) from the Vapor Pens category, which rose from consistent fourth place in previous months to claim the top spot. The Maui Wowie Distillate Cartridge (1g), also from the Vapor Pens category, maintained a strong position by ranking second, despite a decrease in sales figures from earlier months. The Pink Mango Distillate Cartridge (1g) experienced a drop in rank from first place in June to third place in July. Notably, the Watermelon Kush Distillate Cartridge (1g) held steady in fourth position, showing consistency in its performance. Meanwhile, the Blue Dream Distillate Cartridge (1g) saw a significant drop to fifth place, indicating a decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
