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Sep-2025
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Overview
Market Insights Snapshot
Bonanza Cannabis Company has demonstrated varying performance across different states and product categories. In Colorado, the brand has maintained a steady presence in the Edible category, holding the 17th rank from June to August 2025, before slipping slightly to 18th in September. This consistency indicates a stable consumer base, though the slight dip in September might suggest emerging competition or seasonal fluctuations. In the Vapor Pens category, Bonanza Cannabis Company has shown impressive dominance, consistently ranking 1st in June and dropping to 2nd from July onwards. This slight drop in ranking, despite the category's high sales volume, hints at intense competition within the top tier of this market segment.
In contrast, Bonanza Cannabis Company's performance in Nevada and New York reveals different challenges. In Nevada, their presence in the Vapor Pens category was notable in June with a rank of 24th, but by July, they had slipped to 31st, and were no longer in the top 30 by August and September. This decline suggests a need for strategic adjustments to regain market share. Meanwhile, in New York, the brand's rankings in the Vapor Pens category fluctuated, starting at 44th in June, dropping to 61st in August, and then recovering to 48th by September. This volatility could reflect market dynamics or shifts in consumer preferences, indicating potential areas for growth or refinement in product offerings.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Bonanza Cannabis Company has experienced notable shifts in its market position. Initially leading the category in June 2025, Bonanza saw a decline to the second rank from July through September, overtaken by Spherex, which maintained a consistent top position. This change suggests a competitive pressure from Spherex, whose sales figures have shown a steady upward trend, contrasting with Bonanza's slight sales decrease over the same period. Meanwhile, Craft / Craft 710 and PAX have maintained their positions at fourth and third respectively, indicating a stable competitive environment below the top two brands. These dynamics highlight the importance for Bonanza to strategize effectively to regain its leading position in the vapor pen category in Colorado.
Notable Products
In September 2025, the top-performing product for Bonanza Cannabis Company was the Maui Wowie Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from August with sales of 5989 units. Blue Dream Distillate Cartridge (1g) rose to the second position, showing a consistent improvement from its fourth place in July and third in August, with notable sales figures. The Pineapple Express Distillate Cartridge (1g) claimed the third spot, slightly improving from its fourth place in August. The Pink Mango Distillate Cartridge (1g) saw a decline, dropping from second in August to fourth in September. Watermelon Kush Distillate Cartridge (1g) remained stable in fifth place throughout the past few months, indicating consistent performance within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
