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Dec-2025
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Overview
Market Insights Snapshot
Bonanza Cannabis Company has shown varied performance across different states and product categories. In Colorado, the brand has maintained a strong presence in the Vapor Pens category, consistently ranking in the top two positions from September to December 2025, even reaching the number one spot in November. This highlights their dominance and consumer preference in this category within the state. However, in the Edible category, they were ranked 18th in September but failed to maintain a top 30 position in the subsequent months, indicating a struggle to compete or a shift in consumer demand away from their edible products in Colorado.
In Nevada, Bonanza Cannabis Company made an entry into the top 30 for Vapor Pens in December, landing at the 26th position. This suggests a growing presence or potential market penetration in the state. Conversely, their performance in New York shows a steady climb within the Vapor Pens category, moving from 42nd in September to 33rd by December. This upward trend in New York may indicate increasing brand recognition or successful marketing efforts in the state. The brand's movement across these states and categories reflects differing levels of market engagement and consumer acceptance, pointing to areas of strength and potential opportunities for growth or improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Bonanza Cannabis Company has demonstrated resilience and adaptability. Despite facing stiff competition, it notably ascended to the top rank in November 2025, surpassing Spherex, which otherwise maintained the leading position in September, October, and December. This temporary leap to the first place indicates Bonanza's capability to captivate consumer interest, potentially through strategic marketing or product innovation. However, the brand's sales trajectory shows a slight decline from September to December, contrasting with the more stable sales figures of Batch Extracts and the significant sales surge of PAX in December. This suggests that while Bonanza can achieve top ranks, sustaining that position amidst dynamic market conditions remains a challenge, emphasizing the need for continuous engagement and differentiation strategies.
Notable Products
In December 2025, Bonanza Cannabis Company's top-performing product was the Pink Mango Distillate Cartridge (1g) from the Vapor Pens category, which rose to the number one rank with notable sales of 5,421 units. The Pineapple Express Distillate Cartridge (1g) also performed well, maintaining the second rank, although its sales slightly decreased from November. Watermelon Kush Distillate Cartridge (1g) improved its position to third place, despite a slight drop in sales. The newly introduced Dream Berry Distillate Cartridge (1g) debuted strongly in fourth place. Notably, the Maui Wowie Distillate Cartridge (1g), which had consistently been a top performer, fell significantly to fifth place, marking a considerable shift in the rankings from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
