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Oct-2025
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Overview
Market Insights Snapshot
Bonanza Cannabis Company has demonstrated varying performance across different states and product categories. In Colorado, the brand has maintained a strong presence in the Vapor Pens category, consistently holding the number 2 rank from July to October 2025. This stability in ranking, despite a slight decline in sales from September to October, indicates a strong foothold in the market. However, the Edible category in Colorado tells a different story. The company was ranked 17th in July and August, dropped to 18th in September, and fell out of the top 30 by October, which suggests a need for strategic adjustments to regain competitiveness in this segment.
In Nevada, Bonanza Cannabis Company's presence in the Vapor Pens category appears to be struggling, as it was ranked 33rd in July 2025 and then fell out of the top 30 by August, indicating a potential loss of market share. On the other hand, in New York, the brand showed significant improvement in the same category, climbing from 48th in August to 35th by October. This upward trend in New York, coupled with an increase in sales in October, could be a positive indicator of growing brand recognition and acceptance in a competitive market. The contrasting performances across these states highlight the importance of tailored regional strategies to optimize market presence and sales.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Bonanza Cannabis Company consistently holds the second rank from July to October 2025, indicating a stable position in the market. Despite this consistency, Bonanza's sales show a downward trend, with a notable decrease from July to October. This decline in sales might be a concern, especially when compared to the top-ranked Spherex, which maintains its leading position with relatively stable sales figures. Meanwhile, Batch Extracts and PAX hold the third and fourth ranks, respectively, with Batch Extracts showing an increase in sales in October. This competitive pressure highlights the need for Bonanza to strategize on boosting sales to maintain its rank, as the gap between its sales and those of its competitors could widen if current trends continue.
Notable Products
In October 2025, the top-performing product for Bonanza Cannabis Company was the Maui Wowie Distillate Cartridge (1g) in the Vapor Pens category, maintaining its leading position from September with sales of 5,842 units. Following closely was the Blue Dream Distillate Cartridge (1g), which dropped from first place in September to second place in October. Pink Mango Distillate Cartridge (1g) held steady in third place, showing consistent performance over the months. The Watermelon Kush Distillate Cartridge (1g) improved its ranking to fourth in October, while Pineapple Express Distillate Cartridge (1g) experienced a decline, falling to fifth place. Notably, Maui Wowie has shown resilience by reclaiming its top spot, which it had also held in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
