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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Vapor Pens carried 95.83% share in May 2026, with year-over-year sales down 40.58% and month-over-month down 18.03%, while Edible held 4.17% share with a 31.78% YoY decline and a 2.01% MoM dip; against this mix, the brand-wide YoY sales change was -40.29% and the average price rose 7.86%. Within Vapor Pens, average price sat at $27.07 versus $8.26 in Edible, and Bonanza Cannabis Company ranked 4 in Colorado Vapor Pens; the combination of a 95.83% category concentration and an 18.03% MoM contraction indicates concentration risk where short-term unit softness in a single category can disproportionately pull down total performance.
The 95.83% tilt to Vapor Pens coupled with a 4.17% Edible foothold and a 7.86% average price increase implies a positioning anchored in higher-priced inhalables rather than a diversified basket, and the 4th-place rank in Colorado suggests scale but limited buffer if the category cools. With Vapor Pens falling 40.58% YoY versus Edible at -31.78% YoY and a steeper 18.03% MoM slide in Vapor Pens compared to a 2.01% MoM dip in Edible, the relative resilience of the smaller Edible slice implies that incremental mix broadening toward lower-priced, steadier subsegments could stabilize revenue volatility without abandoning the brand’s current premium-leaning price posture.
Competitive Landscape
Bonanza Cannabis Company sits at rank #4 in May 2026 after a YoY decline from #2, slipping 2 positions, even though it peaked at #1 in February 2026 and held #1 as recently as March 2026, indicating a 3-position drop over two months. In contrast, Spherex is #1 despite a -14.1% YoY sales change, while PAX climbed to #2 with +24.0% YoY and Batch Extracts advanced to #3 with +29.9% YoY, collectively outpacing Bonanza Cannabis Company’s recent rank slide by occupying the top three spots. The pattern implies Bonanza Cannabis Company’s rank trajectory is being pressured by faster-growing rivals and that recapturing a top-three position will likely require reversing a two-rank YoY drift while competitors log double-digit percentage gains.
Notable Products
Pineapple Express Distillate Cartridge (1g) posted the steepest decline in May 2026, dropping 37.5% MoM while sliding to rank 3, and Pink Mango Distillate Cartridge (1g) also fell 25.2% MoM but still held rank 1. Northern Lights Distillate Cartridge (1g) edged down 9.8% MoM at rank 8, contrasted with Watermelon Kush Distillate Cartridge (1g) nearly flat at -1.2% MoM in rank 2. With eight of the top ten SKUs in Vapor Pens, the concentration signals a reliance on cartridges even as core flavors retrench, implying the mix is skewing toward defending share with flagship vapes rather than expanding into faster-growing formats.
Maui Wowie Distillate Cartridge (1g) contracted 20.1% MoM at rank 4, and Blue Dream Distillate Cartridge (1g) fell 22.5% MoM at rank 6, while Fruitopia Live Resin Cartridge (1g) softened just 4.7% MoM at rank 5. The lone non-vape in the top ten, Sweet Peach Gummies 10-Pack (100mg), entered at rank 10 with $10,802, and Granddaddy Purple Distillate Disposable (4g) debuted at rank 9 with no MoM baseline. The pattern points to a category-heavy portfolio where live resin and disposables offer stabilization pockets amid double-digit declines in several distillate SKUs, suggesting near-term emphasis on format diversification to reduce volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
