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Dec-2025
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Overview
Market Insights Snapshot
Bitz & Botz has shown a dynamic performance across different categories and states, with notable movements in the edible category in Oregon. Over the last few months of 2025, the brand has maintained a steady presence in the top 15 rankings for edibles, despite some fluctuations. In September, Bitz & Botz was ranked 12th, then dropped slightly to 14th place in both October and November. However, by December, the brand managed to climb back to 13th place, indicating a slight recovery in market position. This suggests that while there are challenges, Bitz & Botz is resilient in maintaining its competitive stance in the Oregon edible market.
Examining the sales trends, Bitz & Botz experienced a dip in sales from September to November, which aligns with their lower rankings during those months. Interestingly, December saw a rebound in sales, with figures surpassing those in September, which may have contributed to their improved ranking. The brand's ability to remain within the top 15 despite these fluctuations is noteworthy, as it indicates a strong consumer base and potential for future growth. The absence of Bitz & Botz from the top 30 in other states or categories suggests areas for potential expansion or improvement, as their current success seems to be concentrated in the Oregon edible market.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Bitz & Botz experienced fluctuating rankings over the last quarter of 2025, moving from 12th in September to 14th in October and November, before slightly recovering to 13th in December. This period saw a notable dip in sales in October and November, which could be attributed to stronger performances by competitors. For instance, Verdant Leaf Farms consistently maintained a higher rank, peaking at 8th in October, while Hapy Kitchen and Feel Goods also demonstrated competitive stability. Interestingly, Dr. Feel Good showed a significant improvement, jumping from 16th to 11th by December, potentially impacting Bitz & Botz's market share. These dynamics suggest that while Bitz & Botz remains a notable player, it faces increasing pressure from both established and emerging brands, highlighting the need for strategic adjustments to regain and enhance its market position.
Notable Products
In December 2025, the top-performing product from Bitz & Botz was the Sour Marionberry Gummy (100mg), which reclaimed the number one rank after previously dropping to third place in November. The Hybrid Pineapple Orange Guava Gummy (100mg) maintained a steady performance, holding the second position for two consecutive months, with sales reaching 4093 units. The Sour Mango Gummy (100mg) experienced a decline in rank, moving from first in November to third in December. Fruit Punch Gummy (100mg) remained consistent in fourth place across both November and December. New to the rankings, the Pineapple Gummy (100mg) entered at fifth place, marking its debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
