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Market Insights Snapshot
In May 2026, Bitz & Botz operated as a single-category brand, with Edible contributing 100.0% of sales and holding rank 18 in Oregon Edible, while year-over-year sales declined 39.2% and month-over-month sales slipped 1.4%. The average price fell 5.7% year over year to $3.74, and the brand’s 24-month sales contraction of 44.7% exceeded the May 2026 year-over-year decline, implying a longer-run reset with a smaller incremental deterioration this month; the pattern indicates a concentrated Edible-only footprint that limits diversification upside and ties performance tightly to Edible-specific demand and pricing pressure.
The combination of a 100.0% Edible mix and a rank of 18 in Oregon suggests Bitz & Botz is positioned as a value-oriented Edible player rather than a cross-category platform, with the 5.7% average price reduction likely aimed at protecting unit velocity amid a 39.2% year-over-year sales decline. Because month-over-month sales contracted only 1.4% against a larger 24-month drop of 44.7%, the current stance trades margin for share stability within Edible, implying that near-term positioning hinges on price-sensitive buyers while the absence of other categories concentrates risk and caps recovery levers.
Competitive Landscape
Bitz & Botz sits at rank #18 in OR Edible for May 2026, down 2 positions year over year from #16, and 1 position lower than three months ago at #17; this stands in contrast to a prior peak at #12 in July 2025, indicating a 6-rank slide from that high. Among competitors, Wyld held #1 both this year and last while posting a -3.17% year-over-year sales change, and Good Tide moved up from #5 to #4 with +3.74% year-over-year sales, outpacing Bitz & Botz’s rank trajectory; meanwhile, Mule Extracts slipped from #4 to #5 with a -16.99% year-over-year sales change, suggesting room for share capture if Bitz & Botz can stabilize. The pattern of a 2-position year-over-year decline alongside competitors holding or gaining rank implies Bitz & Botz is losing relative velocity and must arrest rank erosion to avoid drifting further from its July 2025 #12 ceiling.
Notable Products
Sour Mango Gummy (100mg) posts the steepest decline at -43.4% MoM in May 2026 while sliding to rank 5, and Tangerine Gummy (100mg) falls -15.4% MoM at rank 4; by contrast, Pineapple Gummy (100mg) rises +43.0% MoM to rank 1 with $11,452 in sales and Sour White Cherry Gummy (100mg) jumps +45.7% MoM to rank 3. Six of the top ten are Edible SKUs within the gummy family, and Sativa Sour Green Apple Gummy (100mg) drops -19.3% MoM at rank 10 while Blue Razz Gummy (100mg) dips -6.9% MoM at rank 2, indicating demand is concentrating around fewer winning flavors at the top. The pattern implies Bitz & Botz is pivoting toward a narrower set of high-velocity fruit profiles, with momentum consolidating in Pineapple and Sour White Cherry while underperforming sour variants risk SKU rationalization.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
