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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Boujee is stocked at 96 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Adrian, Detroit, Flint, and Ypsilanti. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Boujee’s July 2026 mix is concentrated in Pre-Roll at 58.33% share with 10.64% month-over-month growth and 608.77% year-over-year growth, while Concentrates hold 37.51% share with 2.16% MoM and 1,577.71% YoY. Edible remains small at 4.16% share but accelerated with 117.45% MoM, while its YoY is not reported. Average price fell 19.08% YoY to $14.37, with category pricing split between Pre-Roll at $12.09 and Concentrates at $25.87, implying mix-driven revenue expansion rather than price-driven gains. The pattern implies Boujee is scaling volume-led growth in two core inhalable formats, with Pre-Roll anchoring breadth and Concentrates compounding depth.
These shifts position Boujee as an inhalables-first brand leveraging Pre-Roll scale (ranked 53 in Pre-Roll in Michigan) while using high-growth Concentrates to add premium basket value, as indicated by 1,577.71% YoY in Concentrates versus 608.77% YoY in Pre-Roll. The 10.64% MoM in Pre-Roll paired with 2.16% MoM in Concentrates suggests near-term reliance on Pre-Roll velocity, while the 117.45% MoM in Edible provides optionality for incremental trial without diluting the core. The implication is a barbell positioning—volume via Pre-Roll and margin via Concentrates—supported by lower average prices that widen entry points without eroding category share, setting a path to climb from rank 53 through mix optimization rather than price increases.
Competitive Landscape
Boujee sits at rank #53 in MI Pre-Roll in July 2026, up 118 places year over year from #171 and up 88 places since April 2026 from #141, while its best position of #51 in January 2026 indicates only a 2-rank gap to reclaim a recent peak; by comparison, Jeeter held steady at #1 year over year with a 4.0% sales lift and Mitten Extracts advanced from #7 to #4 alongside a 68.5% sales increase, suggesting Boujee’s fast climb is occurring amid both entrenched leadership and aggressive movers, and the trajectory implies Boujee is transitioning from long-tail recovery toward mid-tier contention if it converts recent rank gains into sustained share before competitors widen the gap.
Notable Products
Unicorn Piss Infused Pre-Roll (1.5g) posted the steepest move in July 2026 with a -61.5% month-over-month drop and slid to rank 6, while Ecto Cooler Infused Pre-Roll (1.5g) surged +71.4% to seize rank 1. Choco Puffs Infused Pre-Roll (1.5g) also climbed with a +58.4% gain to rank 3, contrasting Berry Gelato Infused Pre-Roll (1.5g) at rank 4 with a -6.9% dip. With six of the top ten being Pre-Roll SKUs and the top three all Pre-Roll formats, the mix points to Boujee leaning into infused Pre-Rolls as the commercial engine despite volatility at the SKU level.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
