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Aug-2024
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Overview
Market Insights Snapshot
BoxHot has shown a strong performance in the Vapor Pens category across several Canadian provinces. In Alberta, BoxHot consistently held the top position from May to August 2024, indicating a stable and dominant presence in this category. Similarly, in British Columbia, BoxHot maintained the number one spot throughout the same period, with a noticeable increase in sales each month. However, in Ontario, while they started strong in the first position, they dropped to second place by July and remained there through August. In Saskatchewan, BoxHot fluctuated between the first and second positions, showing a slight decline in August 2024.
In the Pre-Roll category, BoxHot's performance has been more varied. In Alberta, they maintained a steady presence, ranking between 12th and 14th from May to August 2024. However, in British Columbia, their ranking fluctuated more significantly, dropping out of the top 20 entirely at times. This inconsistency might indicate a need for strategic adjustments in this province. Ontario showed a more stable trend, with BoxHot consistently ranking around the 15th position, suggesting a moderate but consistent market presence. The absence of BoxHot from the top 30 in any other categories or states highlights potential areas for growth or reevaluation of their market strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, BoxHot has experienced notable fluctuations in its rank and sales. Initially holding the top position in May and June 2024, BoxHot was overtaken by Back Forty / Back 40 Cannabis in July and August 2024, which consistently maintained the number one spot with a significant upward trend in sales. Despite this, BoxHot's sales have shown a steady increase, peaking at over 3.3 million in August 2024. Meanwhile, General Admission and Spinach have remained stable at the third and fourth positions, respectively, without any changes in their ranks over the same period. This competitive shift highlights the dynamic nature of the market and suggests that while BoxHot remains a strong contender, it faces stiff competition from brands like Back Forty / Back 40 Cannabis, which have shown more aggressive growth.
Notable Products
In August 2024, the top-performing product from BoxHot was the Peach OG Distillate Cartridge (1.2g), which maintained its consistent number 1 ranking, achieving impressive sales of 27,981 units. The Alien OG Distillate Cartridge (1.2g) climbed to the second spot, up from fourth place in July, with notable sales growth. The Fatties - Exotic Trifecta of Smoking Power Distillate Infused Blunt 3-Pack (3g) held steady at third place for the second consecutive month. The Cherry Kush CO2 Cartridge (1.2g) moved up to fourth place from fifth, showing a positive trend in sales. Conversely, the Highlighters - Peach OG Distillate Disposable (1g) dropped to fifth place, despite strong performance in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
