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Jul-2025
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Overview
Market Insights Snapshot
BoxHot has demonstrated a robust presence in the Vapor Pens category across the provinces of Alberta, British Columbia, and Ontario. Notably, they have maintained the top ranking in British Columbia throughout the months from April to July 2025, showcasing a consistent demand for their products. In Alberta, BoxHot experienced a slight decline in sales from April to June, followed by a rebound in July. Meanwhile, in Ontario, the brand achieved the number one rank in June, reflecting a peak in sales performance, although it slipped back to second place in July. The absence of a ranking in Saskatchewan for July is notable, indicating that BoxHot did not make it into the top 30 brands for Vapor Pens during that month, which could be a point of concern for the brand's market penetration in the region.
In the Pre-Roll category, BoxHot's performance has been relatively stable yet less dominant compared to Vapor Pens. In Alberta, the brand consistently held the 16th position from April to July 2025, suggesting a steady market presence. However, in British Columbia, there was a slight decline in July, dropping to the 23rd position, which could signal increasing competition or changing consumer preferences. In Ontario, BoxHot's Pre-Roll category saw a brief improvement in June, moving up to 17th place, before reverting to the 18th position in July. This suggests that while BoxHot is a significant player in the Pre-Roll market, there is room for growth and improvement to climb higher in the rankings.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, BoxHot has shown resilience and adaptability, maintaining a strong presence among top brands. Over the months from April to July 2025, BoxHot consistently ranked within the top two positions, even briefly claiming the number one spot in June. This indicates a robust market strategy and consumer preference. However, BoxHot faces stiff competition from Back Forty / Back 40 Cannabis, which regained the top position in July after a brief dip in June. Despite this, BoxHot's sales figures have shown a slight decline in July compared to the previous months, suggesting potential challenges in sustaining growth against competitors like Spinach and XPLOR, which have maintained steady ranks and sales. BoxHot's ability to reclaim the top spot will depend on strategic adjustments to counteract these competitive pressures and capitalize on consumer trends.
Notable Products
In July 2025, BoxHot's Peach OG Distillate Cartridge in the Vapor Pens category maintained its top position, achieving the highest sales with a notable figure of 23,788 units sold. The Alien OG Distillate Cartridge also held steady in the second spot, consistent with its rank from June 2025. Cherry Kush CO2 Cartridge remained in third place, showing stability in its ranking over the past months. The Fatties Exotic Trifecta of Smoking Power Distillate Infused Blunt 3-Pack in the Pre-Roll category continued to secure the fourth position, reflecting a consistent demand. Notably, the Highlighter Alien OG Distillate Disposable re-entered the rankings at fifth place, indicating a resurgence in popularity after not being ranked in the previous two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
