Market Insights Snapshot
In Alberta, BoxHot has shown a strong performance in the Vapor Pens category, consistently ranking first from August to November 2023. However, their Beverage category performance has seen a decline, moving from rank 35 in August to rank 39 in November. Similarly, their Edible category rank has also seen a decline, with a drop from rank 43 in August to rank 53 in November. Despite these drops, BoxHot has shown resilience in the Concentrates and Pre-Roll categories, maintaining top 10 positions throughout the period.
BoxHot's performance in Ontario and British Columbia is impressive, particularly in the Vapor Pens category where they have held a steady first position from August to November 2023. In the Concentrates category, BoxHot's ranking in Ontario has improved from 15th place in August to 13th in November, while in British Columbia, they have maintained a consistent rank in the top 10. However, their Beverage and Edible categories in Ontario have seen a decline, with rankings falling outside the top 50. It's important to note that in the Pre-Roll category, BoxHot has maintained a steady presence in the top 20 in both provinces.
In the Vapor Pens category within Ontario, BoxHot has consistently maintained its top position in the market from August to November 2023. While it's true that BoxHot has seen some fluctuations in sales, the brand has managed to stay ahead of its closest competitors, General Admission and Good Supply. General Admission, despite holding a steady second rank, has not been able to surpass BoxHot in sales. Good Supply, on the other hand, has shown an upward trend in rank, moving from 6th place in August to 3rd place in November, yet their sales have been consistently lower than BoxHot's. This data suggests that while BoxHot faces stiff competition, it has so far been successful in maintaining its market dominance.
In November 2023, BoxHot's top-performing product was the 'Cherry Kush CO2 Cartridge (1.2g)', shifting from its previous third place to the top spot with sales reaching 23,651 units. The 'Peach OG CO2 Cartridge (1.2g)', despite leading in the previous months, dropped to second place with 22,337 units sold. The 'Fatties - Cherry Kush Infused Blunt (1g)' maintained its consistent third place with 19,014 units sold. Notably, the 'Alien OG Co2 Cartridge (1.2g)' made its debut in the top four with 16,627 units sold. The 'Highlighters - Peach OG CO2 Disposable (1g)', despite its fifth place in October, remained in the same position in November with 16,490 units sold.