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Oct-2025
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Overview
Market Insights Snapshot
BoxHot has shown a strong performance in the Alberta market, particularly in the Concentrates category, where it has consistently held the top position since September 2025. This is a notable achievement, indicating a solid foothold and a growing consumer base in this product segment. While their Vapor Pens also maintain a steady third position, the Pre-Roll category witnessed some fluctuations, with BoxHot improving its rank from 17th in July to 11th in September, before slipping back to 14th in October. These movements suggest a competitive landscape in the Pre-Roll segment, where BoxHot is striving to strengthen its presence.
In British Columbia, BoxHot's dominance in the Vapor Pens category is undeniable, holding the first position consistently over the past few months. However, the Pre-Roll category tells a different story, where BoxHot's rank dropped significantly from 21st in September to 38th in October, indicating challenges in maintaining market share. In Ontario, BoxHot has shown resilience in the Vapor Pens category, consistently ranking second. Yet, the Pre-Roll category has seen a slight decline in rank from 19th to 21st in October, suggesting potential market dynamics affecting this segment. Meanwhile, in Saskatchewan, BoxHot's Vapor Pens rank fluctuated slightly but remained within the top 10, highlighting a stable yet competitive environment.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, BoxHot consistently holds the second rank from July to October 2025, demonstrating a stable position in the market. Despite a slight decline in sales from July to October, BoxHot maintains its rank, indicating a loyal customer base and strong brand presence. The top competitor, Back Forty / Back 40 Cannabis, consistently ranks first, with sales significantly higher than BoxHot, suggesting a dominant market position. Meanwhile, Spinach and General Admission show fluctuations in their rankings, with Spinach moving up to third place in October, surpassing General Admission. This dynamic indicates potential shifts in consumer preferences, but BoxHot's steady rank suggests resilience against these changes. For BoxHot, maintaining its current strategy while exploring opportunities to capture market share from the leading brand could be key to enhancing its competitive edge.
Notable Products
In October 2025, BoxHot's top-performing product remains the Peach OG Distillate Cartridge (1.2g) in the Vapor Pens category, maintaining its number one rank across the past four months with sales of 17,813 units. The Strawberry Diesel Distillate CO2 Cartridge (1.2g) also held steady at the second position, despite a slight decline in sales from previous months. Alien OG Distillate Cartridge (1.2g) saw an improvement, climbing back to the third spot after being ranked fifth in August. Cherry Kush CO2 Cartridge (1.2g) consistently ranked fourth, although its sales figures showed a downward trend. The Fatties - Exotic Trifecta of Smoking Power Distillate Infused Blunt 3-Pack (3g) experienced a drop to the fifth position, after reaching third place in August and September, indicating a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
