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Dec-2025
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Overview
Market Insights Snapshot
BoxHot has demonstrated a strong performance in the Alberta market, particularly in the Concentrates category, where it has consistently maintained the number one ranking from September to December 2025. This stability is complemented by a noteworthy increase in sales, reaching 694,638 CAD in December. In the Vapor Pens category, BoxHot has also shown resilience, maintaining a top-three position throughout the same period, with a significant sales boost in December. However, the Pre-Roll category presents a mixed picture; although BoxHot remains within the top 20, its ranking has fluctuated, dropping from 11th in September to 17th in December, which may warrant a closer look at market dynamics or consumer preferences in this segment.
In British Columbia, BoxHot has maintained a dominant position in the Vapor Pens category, holding the number one spot consistently. This indicates a strong consumer preference and market presence in this category. Conversely, the brand's performance in the Pre-Roll category has been less stable, with BoxHot not making it into the top 30 in October, though it managed to regain its presence by November and December. Meanwhile, in Ontario, BoxHot's entry into the Concentrates category at the 9th position in November and improving to 8th in December suggests a potential growth area. However, the brand's performance in the Pre-Roll category shows a slight downward trend, which might indicate increasing competition or shifting consumer tastes. In Saskatchewan, the Vapor Pens category saw BoxHot drop out of the top rankings in November, only to reappear at 10th in December, highlighting variability in this market segment.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, BoxHot consistently holds the second rank from September to December 2025, maintaining a stable position despite fluctuations in sales. This steadiness in rank suggests a strong brand presence and customer loyalty, even as sales slightly declined from approximately 2.8 million CAD in September to 2.6 million CAD in December. BoxHot's closest competitor, Spinach, ranked third, shows a positive sales trajectory, increasing from 1.7 million CAD to nearly 2.5 million CAD over the same period, indicating a potential threat if this growth continues. Meanwhile, Back Forty / Back 40 Cannabis remains the market leader, consistently holding the first position with sales peaking at over 3.9 million CAD in December. General Admission ranks fourth, showing steady sales similar to Spinach, but without significant rank changes. For BoxHot, the challenge lies in addressing the slight decline in sales to prevent potential rank shifts as competitors like Spinach gain momentum.
Notable Products
In December 2025, the top-performing product from BoxHot was the Peach OG Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months with impressive sales reaching 21,193 units. The Strawberry Diesel Distillate CO2 Cartridge (1.2g), also in the Vapor Pens category, held a consistent second-place rank, indicating stable demand. The Fatties - Exotic Trifecta of Smoking Power Distillate Infused Blunt 3-Pack (3g) in the Pre-Roll category remained in the third position, showcasing steady popularity. Alien OG Distillate Cartridge (1.2g) slightly fluctuated but secured the fourth position again in December. Cherry Kush CO2 Cartridge (1.2g) returned to the rankings in fifth place, showing a resurgence in sales after a brief absence in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
