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Aug-2025
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Overview
Market Insights Snapshot
BoxHot has demonstrated a strong presence in the Alberta market, particularly within the Vapor Pens category, where it consistently held the second rank from May to August 2025. Despite a slight decline in sales from June to August, BoxHot maintained its position, indicating a stable customer base and brand loyalty. In the Pre-Roll category, BoxHot showed a positive trend, climbing from the 17th position in May to 14th in August, accompanied by a notable increase in sales. This upward movement suggests that BoxHot's Pre-Roll products are gaining traction and could potentially rise further in the rankings if the trend continues.
In British Columbia, BoxHot's dominance in the Vapor Pens category is clear, as it consistently held the top rank from May through August 2025. This consistent performance highlights the brand's strong market penetration and consumer preference in this category. Conversely, in the Pre-Roll category, BoxHot faced challenges, dropping to the 24th position in July before recovering to 21st in August. Meanwhile, in Ontario, BoxHot maintained a stable ranking in the Pre-Roll category but experienced a fluctuation in sales, which could indicate varying consumer demand. Their Vapor Pens, however, slipped from first to second place from June onward, suggesting increased competition or shifts in consumer preferences within the province.
Competitive Landscape
In the Ontario vapor pens category, BoxHot experienced a dynamic competitive landscape from May to August 2025. While BoxHot held the top rank in June, it consistently maintained the second position in May, July, and August, indicating a strong market presence but facing stiff competition from Back Forty / Back 40 Cannabis, which dominated the first position in three out of the four months. Despite a slight decline in sales from June to August, BoxHot's ability to remain in the top two positions underscores its resilience and brand strength. Meanwhile, Spinach and XPLOR consistently trailed behind, with Spinach improving its rank from sixth to fourth, and XPLOR maintaining a steady third position throughout the period. This competitive environment suggests that while BoxHot is a formidable player, it must innovate and strategize to reclaim and sustain the top spot against robust competitors like Back Forty / Back 40 Cannabis.
Notable Products
In August 2025, the top-performing product for BoxHot was the Peach OG Distillate Cartridge (1.2g) in the Vapor Pens category, maintaining its consistent number one rank from previous months, despite a slight decrease in sales to 21,076 units. The Cherry Kush CO2 Cartridge (1.2g) saw a notable improvement, climbing back to the second position with a solid sales figure of 17,170 units. The Fatties - Exotic Trifecta of Smoking Power Distillate Infused Blunt 3-Pack (3g) in the Pre-Roll category rose to third place, continuing its upward trend from May 2025. Alien OG Distillate Cartridge (1.2g) experienced a decline, dropping to fourth place after holding the second and third positions in previous months. Highlighters - Dragon's Breath Distillate Disposable (1g) remained steady at fifth place, showing resilience in the Vapor Pens category despite fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
