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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, BoxHot’s mix leaned heavily into Vapor Pens at 67.17% share, yet the category declined 17.95% year over year while growing 6.01% month over month; by contrast, Pre-Roll rose 23.79% year over year and 13.40% month over month to 22.18% share. Concentrates expanded 38.49% year over year but slipped 7.23% month over month, holding 10.65% share, and the brand’s average price in aggregate was up 0.10% year over year to $32.91. With brand sales down 6.96% year over year alongside a 24‑month change of -11.63%, the pattern implies overexposure to a softening Vapor Pens base offset by accelerating Pre-Roll contribution.
The shift indicates BoxHot is gradually rebalancing toward faster‑moving form factors, as the 13.40% month‑over‑month gain in Pre-Roll and the 6.01% month‑over‑month lift in Vapor Pens increase near‑term velocity while Concentrates’ 7.23% month‑over‑month pullback limits diversification. Holding rank 1 in Vapor Pens in British Columbia while Vapor Pens carry 67.17% of mix suggests the brand’s positioning remains tethered to a single lead category even as Pre-Roll’s 23.79% year‑over‑year growth builds a secondary pillar. The implication is to defend the Vapor Pens leadership position while converting Pre-Roll’s double‑digit growth into a higher share of mix to mitigate the 17.95% year‑over‑year decline in the core category.
Competitive Landscape
In May 2026, BoxHot ranks #3 in ON Vapor Pens, down 1 position from #2 year over year, and unchanged from #3 three months ago; by contrast, Back Forty / Back 40 Cannabis held #1 year over year and remains #1, while Spinach climbed from #6 to #2 alongside a 137.7% YoY sales increase. BoxHot peaked at #1 in June 2025 but now sits behind two brands whose trajectories diverge: the #1 incumbent posted a modest 3.7% YoY gain while the #2 challenger surged, and with General Admission slipping from #3 to #4 and XPLOR from #4 to #5, the competitive squeeze is now coming from above rather than below; this rank path implies BoxHot must counter accelerating share capture at the #2 position to avoid a drift from contender status established at #1 in June 2025 to a stable-but-exposed #3.
Notable Products
Peach OG Distillate Cartridge (1g) fell 37.2% month over month to rank 1 while Watermelon G Whipped Diamonds & Sauce (1.2g) declined 10.3% at rank 9, marking the steepest movements in May 2026. In contrast, Fatties - Exotic Trifecta of Smoking Power Distillate Infused Blunt 3-Pack (3g) rose 17.4% at rank 2 and Cherry Kush CO2 Cartridge (1.2g) gained 17.6% at rank 6, while Code Blue Distillate Cartridge (1.2g) slipped 1.7% at rank 3. Five of the top ten are Vapor Pens while three are Pre-Roll SKUs, and this mix alongside a single decline over -10% implies BoxHot is leaning into pen-led volume with selective pre-roll lift rather than broad-based category expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
