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Jun-2024
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Overview
Market Insights Snapshot
BoxHot has demonstrated notable performance across various categories and provinces, particularly in the Vapor Pens category. In Alberta, BoxHot maintained the top position in Vapor Pens consistently from March through June 2024, indicating strong market dominance despite slight fluctuations in sales figures. However, their performance in the Concentrates category saw a dip in May, moving from 3rd to 5th place, before recovering slightly in June. This mixed performance suggests that while BoxHot has a solid foothold in some categories, there are areas where they could improve to regain or strengthen their market position.
In British Columbia, BoxHot's Pre-Roll category rankings showed a downward trend, slipping from 15th in March to 25th in June. This decline indicates potential challenges in maintaining consumer interest or facing increased competition. On the other hand, their Vapor Pens category remained robust, consistently holding the top spot with a significant increase in sales over the same period. In Ontario, BoxHot's Vapor Pens also performed exceptionally well, maintaining the number one rank and seeing a steady rise in sales, while their Pre-Roll category experienced minor fluctuations but remained within the top 20. These trends highlight BoxHot's strong brand presence in the Vapor Pens market across multiple provinces while pointing to areas for growth in other product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, BoxHot has consistently maintained its top rank from March to June 2024, showcasing a strong market presence and consumer preference. This stability is particularly notable when compared to Back Forty / Back 40 Cannabis, which has held the second position throughout the same period, and General Admission, which has remained third. Despite the steady ranks of its competitors, BoxHot's sales have shown a significant upward trend, culminating in a notable increase from $2,562,799 in March to $3,251,959 in June. This growth trajectory not only underscores BoxHot's dominance but also highlights its ability to capture a larger share of the market over time, outpacing its closest rivals in both rank and sales momentum.
Notable Products
In June 2024, the top-performing product from BoxHot was Peach OG CO2 Cartridge (1.2g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales reaching 25,168 units. Highlighters - Peach OG CO2 Disposable (1g) held steady at the second position, showing significant growth from previous months. Highlighter - Alien OG CO2 Disposable (1g) climbed to third place, up from fifth in May 2024. Alien OG CO2 Cartridge (1.2g) dropped to fourth place, continuing its decline from a second-place rank in March and April 2024. Cherry Kush CO2 Cartridge (1.2g) debuted in the rankings at fifth position, indicating a strong entry into the market.
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