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Nov-2025
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Overview
Market Insights Snapshot
BoxHot has demonstrated a robust performance in the Vapor Pens category across several Canadian provinces. In Alberta, the brand maintained its strong presence with a consistent ranking of third place from August to October 2025, only slightly dropping to fourth in November. This stability is mirrored in Ontario, where BoxHot consistently held the second position throughout the same period. Notably, in British Columbia, BoxHot has dominated the Vapor Pens category, maintaining the top spot for four consecutive months. However, in Saskatchewan, the brand experienced a decline, dropping out of the top 30 by November, indicating a potential area for strategic focus or reevaluation.
In the Pre-Roll category, BoxHot's performance has been more varied. In Alberta, the brand saw a decline from 13th place in August to 18th by November, suggesting heightened competition or shifting consumer preferences. Meanwhile, in British Columbia, BoxHot's ranking fluctuated, falling out of the top 30 in October but rebounding to 27th in November. This volatility highlights the challenges faced in maintaining a steady market position amidst dynamic market conditions. In Ontario, BoxHot remained relatively stable, although it did experience a slight drop from 19th to 22nd place from August to November, which might indicate a need for targeted marketing efforts to regain higher standings.
Competitive Landscape
In the Ontario Vapor Pens category, BoxHot consistently held the second rank from August to November 2025, demonstrating a stable position in the market. Despite this steady ranking, BoxHot experienced a decline in sales over these months, with November sales dropping to approximately 2.59 million CAD from August's 3.17 million CAD. This trend contrasts with competitors like Back Forty / Back 40 Cannabis, which maintained its top rank with relatively stable sales, and Spinach, which saw an increase in sales and improved its rank from fourth to third. Meanwhile, General Admission experienced a slight decline in rank but saw a sales increase in November. BoxHot's consistent ranking amidst fluctuating sales suggests a strong brand presence, though it faces competitive pressure from brands like Spinach, which are gaining traction in the market.
Notable Products
In November 2025, the top-performing product for BoxHot was the Peach OG Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently since August with sales reaching 17,719 units. The Strawberry Diesel Distillate CO2 Cartridge (1.2g) also showed strong performance, ranking second, an improvement from its third place in August and September. Fatties - Exotic Trifecta of Smoking Power Distillate Infused Blunt 3-Pack (3g) climbed to third place in November from fourth in October, indicating a rise in popularity. Alien OG Distillate Cartridge (1.2g) ranked fourth, showing a consistent top-five presence despite a slight drop from its peak third position in October. Cherry Kush CO2 Cartridge (1.2g) maintained its fifth rank, demonstrating steady demand in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
