Aug-2025
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Overview
Market Insights Snapshot
XPLOR has shown varied performance across different categories and provinces, particularly in the Vapor Pens category. In Alberta, XPLOR has maintained a consistent presence, ranking 3rd in both May and June 2025, before slightly dropping to 4th place by August. This indicates a strong but slightly declining hold in the market. Meanwhile, in British Columbia, XPLOR demonstrated significant progress, moving up from 26th position in May to 13th by August. This upward trajectory suggests an increasing consumer preference for XPLOR's Vapor Pens in British Columbia, which could be an interesting trend to monitor going forward.
In Ontario, XPLOR's performance in the Vapor Pens category remained steady, consistently holding the 3rd position from May through August, with a notable increase in sales from June to August. However, the Pre-Roll category in Ontario tells a different story, where XPLOR was ranked 49th in May and slipped to 54th by August, indicating challenges in gaining traction within this segment. In Saskatchewan, XPLOR's Vapor Pens have gained popularity, moving from 12th to 7th place from May to August. This upward movement in Saskatchewan suggests a growing acceptance and potential for XPLOR to further capitalize on this trend.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, XPLOR consistently held the third rank from May to August 2025, showcasing a stable position amidst its competitors. Notably, Back Forty / Back 40 Cannabis dominated the market, maintaining the top rank in three out of the four months, with BoxHot closely trailing at the second position. Despite the fierce competition, XPLOR's sales demonstrated a positive trajectory, with a notable increase in August, suggesting a growing consumer preference or effective marketing strategies. Meanwhile, Spinach and Tribal showed fluctuations in their rankings, indicating potential volatility in their market presence. This stability in ranking and upward trend in sales positions XPLOR as a reliable choice for consumers, while also highlighting opportunities for further growth and market penetration.
Notable Products
In August 2025, the top-performing product for XPLOR was Red Hawaiian Co2 Cartridge (1g) in the Vapor Pens category, maintaining its number one position for four consecutive months with a sales figure of 20,520. Nana's Jam CO2 Cartridge (1g) held steady at the second spot, showing consistent performance over the months. Beast Berry CO2 Cartridge (1g) ranked third, also maintaining its position from the previous month. Rainbow Razz Co2 Cartridge (1g) and Jungle Fruit CO2 Cartridge (1g) rounded out the top five, both retaining their rankings from earlier months. Overall, the rankings for these products remained unchanged from May through August, indicating stable consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.