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Feb-2026
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Overview
Market Insights Snapshot
XPLOR's performance in the Vapor Pens category shows notable strength across several Canadian provinces. In Alberta, XPLOR maintained a solid position, consistently ranking 5th over the last two months, despite a slight dip in sales from December 2025 to February 2026. Similarly, in Ontario, XPLOR held steady in the top 6 for the same category, indicating a strong market presence. Meanwhile, in Saskatchewan, XPLOR's rank fluctuated but remained within the top 6, peaking again at 3rd in February 2026, suggesting a resilient brand performance despite the competitive landscape.
In contrast, XPLOR's presence in the Pre-Roll category appears more challenged. In both Alberta and Ontario, the brand did not break into the top 30 rankings, indicating a potential area for improvement or strategic reevaluation. This absence from the top rankings could suggest either a highly competitive market or a need for XPLOR to enhance its offerings or marketing strategies in the Pre-Roll category. The data reflects a downward trend in sales for Pre-Rolls in both provinces, highlighting an area where XPLOR might focus efforts to regain market traction.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, XPLOR has experienced a notable shift in its market position over recent months. Initially ranked 5th in November and December 2025, XPLOR saw a decline to 6th place by January and February 2026. This drop in rank coincides with a significant decrease in sales, suggesting a potential challenge in maintaining market share. Meanwhile, General Admission consistently held the 4th position, indicating stable performance, while Tribal improved from 6th to 5th place, overtaking XPLOR. The consistent ranking of Adults Only at 7th and the slight improvement of Jays (Canada) from 9th to 8th suggest a competitive environment where XPLOR must strategize to regain its previous standing and counteract the downward trend in sales.
Notable Products
In February 2026, the top-performing product for XPLOR was Red Hawaiian Co2 Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently since November 2025, with a sales figure of 12,359 units. Nana's Jam CO2 Cartridge (1g) remained steadfast in the second position, although its sales saw a decline compared to previous months. Jungle Fruit CO2 Cartridge (1g) climbed from fourth to third place, showcasing a slight increase in sales. Beast Berry CO2 Cartridge (1g) improved its rank to fourth from fifth in January 2026, while Rainbow Razz Co2 Cartridge (1g) dropped to fifth place after debuting in the third position in January. Overall, the rankings indicate a stable preference for the top products, with minor shifts in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
