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Mar-2026
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Overview
Market Insights Snapshot
XPLOR's performance in the Vapor Pens category shows a varied trajectory across Canadian provinces. In Alberta, the brand maintained a strong presence, consistently ranking within the top 6, despite a slight dip from 5th to 6th place by March 2026. This consistency is indicative of a stable market position, although sales figures suggest some volatility. In contrast, British Columbia presented a more challenging environment for XPLOR, as the brand was unable to maintain a top 30 position after December 2025. Meanwhile, in Saskatchewan, XPLOR experienced both highs and lows, peaking at 3rd place in February before dropping out of the top 10 by March, highlighting the competitive nature of the market there.
In the Pre-Roll category, XPLOR's performance in Ontario demonstrates a gradual decline in rankings, from 57th in December 2025 to 65th by March 2026. This downward trend suggests increasing competition or shifting consumer preferences in Ontario's Pre-Roll segment. Similarly, in Alberta, XPLOR struggled to break into the top 60, consistently ranking in the 60s, which may indicate challenges in brand recognition or product differentiation. These trends underscore the importance of strategic adjustments to maintain or improve market presence in these regions.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, XPLOR has experienced a notable shift in its market position over the past few months. Starting from a strong 5th place in December 2025, XPLOR has seen a gradual decline, dropping to 9th place by March 2026. This downward trend in rank is accompanied by a decrease in sales, indicating potential challenges in maintaining its market share. In contrast, Weed Me has shown resilience, improving its rank from 12th to 10th, while Jonny Chronic has made significant strides, climbing from 15th to 11th place. Meanwhile, Adults Only has maintained a relatively stable position, and Jays (Canada) has fluctuated but ultimately improved its rank from 10th to 8th. These shifts suggest that while XPLOR remains a key player, it faces increasing competition from brands that are either gaining momentum or stabilizing their positions in the market.
Notable Products
In March 2026, Nana's Jam CO2 Cartridge (1g) emerged as the top-performing product for XPLOR, climbing from its consistent second-place position in previous months. Red Hawaiian Co2 Cartridge (1g), which had maintained the top rank from December 2025 through February 2026, fell to second place. Jungle Fruit CO2 Cartridge (1g) held steady in third place, showing consistent performance over the months. The Level X - Watermelon G Bear Distillate Infused Pre-Roll (1g) entered the rankings at fourth, while Unicorn Blood Infused Pre-Roll (1g) secured the fifth position. Notably, Nana's Jam CO2 Cartridge achieved sales of 10,670 units, showcasing its strong market presence in March 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
