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Dec-2025
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Overview
Market Insights Snapshot
XPLOR's performance in the Vapor Pens category shows significant variation across different provinces. In Alberta, XPLOR consistently maintained a strong presence, holding a top 10 position throughout the last quarter of 2025, ranking as high as 5th in September. This suggests a robust demand for XPLOR's Vapor Pens in Alberta, despite a slight decrease in rank to 6th by December. On the other hand, in British Columbia, the brand did not make it to the top 30 in the last few months of 2025 after ranking 27th in September, indicating a potential area for growth or a shift in consumer preferences. Meanwhile, in Saskatchewan, XPLOR showed a promising upward trend by reaching the 3rd position in October and November, though it dipped slightly to 5th in December, suggesting a competitive market landscape.
In the Pre-Roll category, XPLOR's performance has been more challenging. In Alberta, the brand did not break into the top 30 over the last quarter of 2025, indicating a need for strategic adjustments or marketing efforts to capture more market share. Meanwhile, in Ontario, XPLOR's rank fluctuated between 53rd and 59th, reflecting a consistent yet modest presence in the Pre-Roll market. This steady position might suggest a loyal customer base, albeit not large enough to push the brand into a more competitive ranking. The sales figures in Ontario also show a slight decline from September to November, followed by a small rebound in December, hinting at seasonal variations or promotional impacts in the market.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, XPLOR consistently held the 5th rank from September to December 2025, indicating a stable position amidst fluctuating sales dynamics. Despite this consistency, XPLOR faces strong competition from brands like Spinach, which maintained a higher rank at 3rd place from October onwards, and General Admission, which closely trailed Spinach, swapping ranks between 3rd and 4th. Notably, Spinach's sales showed a robust upward trend, significantly surpassing XPLOR's sales by December, which could pose a challenge for XPLOR in maintaining its market share. Meanwhile, Tribal consistently ranked 6th, just behind XPLOR, indicating potential pressure from below. This competitive environment suggests that while XPLOR is holding its ground, strategic efforts may be needed to climb the ranks and enhance sales performance in this dynamic market.
Notable Products
In December 2025, Red Hawaiian Co2 Cartridge (1g) maintained its top position in the Vapor Pens category for the fourth consecutive month, with sales reaching 16,487 units. Nana's Jam CO2 Cartridge (1g) also held steady at the second rank, showing consistent performance across the months. Unicorn Blood Distillate Cartridge (1g) climbed to third place after being absent from the rankings in October, indicating a resurgence in popularity. Jungle Fruit CO2 Cartridge (1g) consistently secured the fourth spot since October, while Rainbow Razz Co2 Cartridge (1g) slipped from its previous third place in October to fifth in December. Overall, the rankings for December reflect a stable market for XPLOR's top products, with minor shifts in positions among the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
