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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, XPLOR concentrated 84.12% of sales in Vapor Pens while Pre-Roll accounted for 15.88%, with Vapor Pens down 31.09% year over year and 1.34% month over month, and Pre-Roll up 1.56% year over year but down 5.86% month over month. The brand’s overall average price fell 8.26% year over year to $21.96, while Vapor Pens carried a higher average price at $26.90 versus Pre-Roll at $11.13; paired with a brand-level year-over-year sales decline of 27.39% and a 24‑month change of 1.85%, this mix implies price compression in the core category is weighing on topline more than the modest Pre-Roll growth can offset.
With Vapor Pens holding rank 5 in Ontario and comprising over four-fifths of volume, the 31.09% year-over-year contraction there likely anchors the brand’s trajectory even as Pre-Roll grows 1.56% year over year and expands share to 15.88%. Given Vapor Pens’ 1.34% month-over-month dip alongside a steeper 5.86% month-over-month pullback in Pre-Roll, the current month signals reliance on maintaining top‑five visibility in Vapor Pens while selectively nurturing Pre-Roll to diversify mix, implying that near‑term stability depends on mitigating Vapor Pen price/mix pressure rather than expecting Pre-Roll to absorb volatility.
Competitive Landscape
XPLOR sits at rank #5 in ON Vapor Pens in June 2026, down 1 position from #4 in June 2025, and has moved up 4 spots from #9 in March 2026, while its historical peak was #3 in February 2025. In contrast, Spinach climbed from #5 to #1 year over year with approximately 173.8% sales growth, and BoxHot slipped from #1 to #3 alongside a -22.1% sales change, indicating that leadership is rotating toward growth-driven brands even as XPLOR’s YoY rank softens. With General Admission easing from #3 to #4 on a -24.6% sales shift and Back Forty / Back 40 Cannabis holding #2 on 15.3% growth, XPLOR’s recent quarter-over-quarter climb suggests a recovery path, but the YoY dip implies it must convert short-term momentum into sustained share capture to avoid being boxed out of the top three.
Notable Products
Red Hawaiian Co2 Cartridge (1g) led the movement in June 2026 with a -12.08% month-over-month decline to rank 2, while Jungle Fruit CO2 Cartridge (1g) also fell -12.12% at rank 4, indicating demand softness concentrated in mid-tier Vapor Pens. Nana's Jam CO2 Cartridge (1g) held rank 1 with a +4.05% lift even as Beast Berry CO2 Cartridge (1g) slid -16.10% at rank 7, and five of the top ten are Vapor Pens, pointing to category reliance despite uneven momentum. Unicorn Blood Infused Pre-Roll (1g) rose +12.38% at rank 3 as Level X - Watermelon G Bear Distillate Infused Pre-Roll (1g) dropped -13.11% at rank 5, signaling a polarized Pre-Roll set that offsets some Vapor Pen volatility. The pattern implies XPLOR’s commercial direction is anchored by a flagship Vapor Pen while portfolio risk is rising due to simultaneous double-digit declines across multiple pen SKUs, suggesting near-term mix management over top-line expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
