Market Insights Snapshot
In Alberta, the XPLOR brand has shown some interesting trends. The brand's Pre-Roll category broke into the top 100 in September 2023, but no ranking data is available for the preceding months, indicating that it was not among the top 20 brands in that period. This is a significant improvement and shows potential for growth. However, the Vapor Pens category has seen a slight decline, dropping from rank 33 in July to 39 in October 2023. This indicates a need for the brand to reevaluate its strategies in this category to improve its position.
On the other hand, in Ontario and Saskatchewan, XPLOR's performance has been quite commendable. In Ontario, the Vapor Pens category has consistently maintained its place in the top 10, ranking 7th in October 2023. The Pre-Roll category has also managed to maintain its position in the top 100. In Saskatchewan, while the Pre-Roll category has seen a fluctuation in its rankings, it has managed to stay within the top 80. The Vapor Pens category has seen an impressive improvement, moving up from rank 19 in July to 15 in October 2023. This suggests a strong market presence and growing popularity in these provinces.
In the Vapor Pens category in Ontario, Good Supply has consistently maintained a top 5 rank from July to October 2023, while Ness saw a significant drop from 4th to 8th place during the same period. Tribal and Fuego have also been steady competitors, with Tribal consistently ranking higher than Fuego. XPLOR has shown a promising upward trend, improving its rank from 9th to 7th place and showing a consistent increase in sales over the four-month period. This suggests that XPLOR is gaining market share and improving its position within the competitive landscape of the Vapor Pens category in Ontario.
In October 2023, XPLOR's top-performing product was the Jungle Fruit CO2 Cartridge (1g) from the Vapor Pens category, maintaining its top position from the previous month with sales peaking at 17,785 units. It was closely followed by the Red Hawaiian CO2 Cartridge (1g), also from the Vapor Pens category, which slipped to second place from its leading position in August 2023. The third rank was held by Nana's Jam CO2 Cartridge (1g), again from the Vapor Pens category, consistently holding its position since July 2023. The Funky Monkey Pre-Roll 2-Pack (2g) from the Pre-Roll category managed to improve its ranking from fifth in September to fourth in October. The fifth position was occupied by the Trippy Orange CO2 Cartridge (1g), dropping one place from its September ranking.