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Apr-2025
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Overview
Market Insights Snapshot
XPLOR has showcased notable performance across various Canadian provinces, particularly in the Vapor Pens category. In Alberta, the brand has made impressive strides, moving from the 9th position in January 2025 to the 4th position by April 2025. This upward trajectory is supported by a consistent increase in sales, culminating in a notable April sales figure. In British Columbia, however, XPLOR's presence in the Vapor Pens category is less dominant. Although they managed to climb into the top 30 by March, their position fell to 30th by April 2025, indicating a potential struggle to maintain a stronghold in this market.
In Ontario, XPLOR's performance varies between categories. While they have consistently held the 3rd position in the Vapor Pens category from January to April 2025, their performance in the Pre-Roll category saw a significant improvement, moving from the 55th spot to the 46th by April. This suggests a growing presence in the Pre-Roll market, although they are still outside the top 30 brands. In Saskatchewan, XPLOR experienced a temporary absence from the rankings in February but rebounded to reach the 13th position by April in the Vapor Pens category, indicating resilience and adaptability in the face of market fluctuations.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, XPLOR consistently held the third rank from January to April 2025. This stable position indicates a strong foothold in the market, although it trails behind Back Forty / Back 40 Cannabis, which maintained the top rank throughout this period, and BoxHot, which consistently held the second position. Despite the competitive pressure, XPLOR's sales figures showed a slight upward trend from March to April, suggesting a positive reception of its products. However, to climb higher in rank, XPLOR would need to significantly boost its sales to close the gap with BoxHot and Back Forty / Back 40 Cannabis, whose sales figures are notably higher. The presence of General Admission and Spinach in the fourth and fifth positions, respectively, indicates a competitive environment where XPLOR must continue to innovate and market effectively to maintain and potentially improve its standing.
Notable Products
In April 2025, the top-performing product for XPLOR was the Red Hawaiian Co2 Cartridge (1g) in the Vapor Pens category, maintaining its leading position from March with sales of 17,592 units. The Beast Berry CO2 Cartridge (1g) secured the second position, showing a consistent performance since February. Nana's Jam CO2 Cartridge (1g) climbed to the third spot from fourth in March, indicating a positive sales trajectory. Rainbow Razz Co2 Cartridge (1g) slipped to fourth place from its previous third position, while Jungle Fruit CO2 Cartridge (1g) continued its decline, dropping to fifth place from its earlier second position in February. Overall, the Vapor Pens category showed dynamic shifts with Red Hawaiian consistently outperforming others over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
