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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Vapor Pens held 83.76% share while Pre-Roll accounted for 16.24%, with Vapor Pens up 54.52% month over month but down 35.43% year over year; by contrast, Pre-Roll dipped 0.41% month over month and declined 9.03% year over year. Overall brand sales fell 32.24% year over year as average price decreased 6.60% to $21.14, indicating that mix-heavy dependence on Vapor Pens amplified YoY drag even as a sharp MoM rebound lifted the month’s volumes; the pattern implies XPLOR is cycling through volatility concentrated in Vapor Pens and will need mix or pricing actions to stabilize.
With Vapor Pens ranked 6 in Saskatchewan and carrying an average price of $25.63 versus $11.11 in Pre-Roll, the 54.52% MoM surge in Vapor Pens likely drove a premium-mix lift even as the 35.43% YoY decline offset pricing power, while Pre-Roll’s 16.24% share and 0.41% MoM dip limited diversification. Given a 24‑month sales change of -10.27% alongside an October 2026 category skew of 83.76% into Vapor Pens, the positioning tilts toward higher-ticket inhalables where rank 6 signals mid-pack presence; the implication is that sustaining momentum requires either defending Vapor Pen velocity at current rank or expanding Pre-Roll above its 16.24% share to hedge the YoY softness.
Competitive Landscape
XPLOR sits at rank #11 in ON Vapor Pens in October 2026, down 6 positions year over year from #5, and 2 positions lower than its July 2026 mark of #9; this follows a historical peak at #3 in February 2025, indicating a multi-quarter slide. In contrast, Back Forty / Back 40 Cannabis held #1 both year over year and in October 2026 while growing sales 47.9%, and Spinach climbed from #3 to #2 with 135.5% YoY sales growth, suggesting XPLOR’s relative share is being redistributed upward to leaders. The combination of a 6-rank YoY decline and a 2-rank drop since July 2026 implies XPLOR’s trajectory is toward mid-tier displacement unless assortment or pricing resets counter competitor momentum.
Notable Products
XPLOR is concentrated in Vapor Pens, with Cartridges accounting for 81.3% of October 2026 sales and the top 10 items covering 81.8% of brand revenue, led by Nana's Jam CO2 Cartridge (1g) at 16.9%. With no new products contributing (0.0%), sales largely come from a tight set of established cartridges, so most of its sales ride on a few core Vapor Pen SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
