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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, XPLOR concentrated 79.17% of sales in Vapor Pens with a month-over-month decline of 18.64% and a year-over-year drop of 53.53%, while Pre-Roll accounted for 20.83% of sales with a 5.45% MoM increase and a 3.52% YoY decline. The overall brand sales contraction of 47.91% YoY alongside a 13.60% YoY decrease in average price points to mix pressure coming primarily from Vapor Pens, as Pre-Roll’s share rose by absorbing demand despite lower pricing at an average of $10.79 versus $27.38 for Vapor Pens. Given an 11th-place rank in Vapor Pens within Ontario, the mix skews toward a category where rank momentum may be constrained by sharper YoY declines, implying that further share gains will hinge on stabilizing Vape volumes rather than relying on Pre-Roll alone.
The shift toward a 20.83% Pre-Roll share and rising MoM sales of 5.45% suggests XPLOR is leaning into lower-priced formats to defend unit throughput as Vapor Pens contract by 18.64% MoM. With Vapor Pens down 53.53% YoY and Pre-Roll down only 3.52% YoY, the portfolio is migrating to a price-accessible anchor, which can cushion traffic but compress average price by 13.60% YoY; this trade-off implies a positioning pivot from premium vape leadership to a value-leaning, two-format strategy where sustaining the 11 rank in Vapor Pens in Ontario will require either price architecture adjustments or renewed product news to prevent further share erosion.
Competitive Landscape
XPLOR is ranked #11 in ON Vapor Pens in August 2026, down 6 positions year over year from #5 and down 5 spots from its May 2026 placement at #6, despite having peaked at #3 in February 2025; meanwhile, Spinach climbed from #4 to #1 alongside a 152.8% YoY sales increase, and Jays (Canada) jumped from #17 to #5 with 110.0% YoY growth, indicating XPLOR ceded share to faster risers and that the downward rank drift from #6 to #11 over three months signals a transition from contender status to middle-tier positioning unless trajectory reverses.
Notable Products
Red Hawaiian Co2 Cartridge (1g) posted the steepest decline in August 2026 at -21.5% while sliding to rank 6, as Jungle Fruit CO2 Cartridge (1g) also fell -21.6% at rank 9; in contrast, Unicorn Blood Infused Pre-Roll (1g) climbed +25.0% to rank 2. Nana's Jam CO2 Cartridge (1g) stayed at rank 1 despite a -7.0% dip, and Comet Clusters Distillate Cartridge (1g) inched up +2.1% at rank 4, indicating mixed momentum within the Vapor Pens tier. Four of the top ten are Vapor Pens, but with two double-digit declines over -18% versus just one modest gain of +2.1%, the balance of category power is shifting toward Pre-Rolls where two SKUs sit in the top five. This pattern implies XPLOR’s near-term commercial direction favors Pre-Roll-led velocity over breadth in Vapor Pens, prioritizing a tighter hero-SKU strategy over a wide pen lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
