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Aug-2024
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Overview
Market Insights Snapshot
XPLOR has shown notable performance in the Vapor Pens category across different regions. In Alberta, the brand has consistently improved its ranking, moving from 13th in May 2024 to 9th in August 2024. This upward trend is accompanied by a steady increase in sales, indicating growing consumer preference in this category. Meanwhile, in Ontario, XPLOR has maintained a strong and stable position, consistently ranking 5th from May through August 2024. This consistency highlights the brand's solid foothold in the Vapor Pens market in Ontario, demonstrating a well-established market presence.
However, XPLOR's performance in the Pre-Roll category in Ontario tells a different story. The brand struggled to break into the top 30 for most of the summer, with its ranking peaking at 34th in July 2024 before dropping back to 56th in August 2024. This fluctuation suggests that XPLOR faces significant competition and challenges in gaining a stable market share in the Pre-Roll category in Ontario. The lack of consistent top 30 placements in this category could be seen as a potential area for improvement or strategic reevaluation.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, XPLOR has maintained a consistent rank of 5th place from May to August 2024. Despite this stability, XPLOR faces stiff competition from brands like General Admission, which has consistently held the 3rd rank, and Spinach, which has secured the 4th rank throughout the same period. Notably, XPLOR has shown a positive sales trajectory, with sales increasing from May to August, indicating a growing consumer base. However, the brand still trails behind General Admission and Spinach in terms of sales volume. Additionally, competitors like Tribal and Endgame have maintained their 6th and 7th ranks respectively, showing that while XPLOR is ahead, the competition is not far behind. This competitive environment suggests that while XPLOR is performing well, there is significant room for growth and the need for strategic marketing efforts to climb higher in rank and sales.
Notable Products
In August 2024, Jungle Fruit CO2 Cartridge (1g) emerged as the top-performing product for XPLOR, maintaining its first-place ranking from June and achieving a notable sales figure of 18,405 units. Red Hawaiian Co2 Cartridge (1g) held steady in the second position, continuing its consistent performance from the previous months. Rainbow Razz Co2 Cartridge (1g) dropped to third place after leading in July, indicating a slight decline. Nana's Jam CO2 Cartridge (1g) re-entered the rankings in fourth place after missing July, showing a strong comeback. Trippy Orange CO2 Cartridge (1g) remained in fifth place, reflecting stable but lower sales compared to its competitors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
