.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
XPLOR's performance in the Vapor Pens category has shown notable variations across different provinces. In Alberta, the brand maintained a strong presence, consistently ranking within the top 10, with a noteworthy rebound to the 3rd position in September after a slight dip in July and August. This suggests a resilient demand for their products in this region. In contrast, British Columbia presented a more volatile market for XPLOR, where they saw a promising climb to the 13th position in August, only to drop back to 23rd by September. This fluctuation highlights a competitive landscape where XPLOR's market positioning may be subject to external market dynamics.
The Pre-Roll category tells a different story for XPLOR, particularly in Ontario, where the brand has struggled to break into the top 30, consistently ranking in the 50s over the months. This indicates a challenging environment for XPLOR in this category, possibly due to stronger competition or differing consumer preferences. In Alberta, the absence of XPLOR in the top 30 for Pre-Rolls suggests a significant opportunity for growth or a need to reevaluate their strategy in this segment. Meanwhile, Saskatchewan has shown a promising upward trend for XPLOR in Vapor Pens, with a steady climb from the 12th position in June to 5th by September, indicating increasing consumer acceptance and market penetration.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, XPLOR has consistently maintained its position as a strong contender, ranking 3rd from July to September 2025. Despite not surpassing the top two brands, XPLOR's stable rank indicates a robust market presence. The brand trails behind Back Forty / Back 40 Cannabis, which has dominated the top spot consistently, and BoxHot, which held the second position after a brief stint at the top in June. Notably, XPLOR's sales saw a peak in August before a slight dip in September, suggesting a potential seasonal trend or market fluctuation. Meanwhile, Spinach and Tribal have shown varied performance, with Spinach improving its rank to 4th by August and Tribal climbing to 5th in September. These dynamics highlight the competitive pressure XPLOR faces, yet its ability to maintain a top-three position underscores its resilience and appeal in the Ontario vapor pen market.
Notable Products
In September 2025, the top-performing product from XPLOR was the Red Hawaiian Co2 Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for two consecutive months with sales of 17,999 units. Following closely was Nana's Jam CO2 Cartridge (1g), which held the second position, though its sales dipped from the previous month. Rainbow Razz Co2 Cartridge (1g) improved its standing, climbing to the third spot from fourth, while Beast Berry CO2 Cartridge (1g) slipped to fourth place. Notably, Unicorn Blood Distillate Cartridge (1g) re-entered the rankings at fifth position after being absent in August. The data reveals a competitive landscape within the Vapor Pens category, with slight shifts in rankings month over month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
