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Oct-2025
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Overview
Market Insights Snapshot
In the Canadian market, XPLOR has demonstrated a varied performance across different states and categories. In Alberta, the brand has shown a consistent upward trend in the Pre-Roll category, moving from 61st to 54th place over the past four months, indicating a gradual increase in market presence. However, their performance in the Vapor Pens category in British Columbia has been less stable, with a significant drop from 16th place in August to 38th in October, suggesting potential market challenges or increased competition in that region.
In Ontario, XPLOR has maintained a strong position in the Vapor Pens category, consistently ranking 5th over the past four months, which underscores their stable foothold in this segment. However, their Pre-Roll category ranking has seen a decline, moving from 54th in July to 58th in October, indicating a potential area for growth or strategic reassessment. Meanwhile, in Saskatchewan, XPLOR's Vapor Pens have shown impressive upward momentum, climbing from 10th to 3rd place, highlighting significant market penetration and consumer acceptance in this province. This varied performance across states and categories provides a snapshot of XPLOR's strategic positioning and potential areas for future focus.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, XPLOR has maintained a consistent rank of 5th place from July to October 2025, indicating a stable position in the market. Notably, Spinach has shown a positive trend by climbing from 4th to 3rd place in October, which could potentially challenge XPLOR's position if this trend continues. Meanwhile, General Admission experienced a slight decline, dropping from 3rd to 4th place, which might provide an opportunity for XPLOR to capitalize on any further slippage. Despite these shifts, XPLOR's sales figures have shown resilience, with a notable increase from August to October, suggesting a strong brand loyalty or effective marketing strategies. However, with Tribal consistently holding the 6th position, XPLOR must remain vigilant to maintain its current standing amidst these competitive dynamics.
Notable Products
In October 2025, the top-performing product for XPLOR was the Red Hawaiian Co2 Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for three consecutive months with sales reaching 18,815 units. Nana's Jam CO2 Cartridge (1g) held the second position consistently, showing stable performance across months. The Rainbow Razz Co2 Cartridge (1g) remained third, displaying steady demand with a slight increase in sales figures. Notably, Jungle Fruit CO2 Cartridge (1g) entered the rankings in October, securing the fourth spot. Unicorn Blood Distillate Cartridge (1g) consistently ranked fifth, indicating a stable yet lower performance compared to the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
