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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, XPLOR’s mix concentrated 83.85% of sales in Vapor Pens and 16.15% in Pre-Roll, with Vapor Pens down 34.62% year over year and essentially flat month over month at -0.17%, while Pre-Roll declined 3.61% year over year but rose 2.78% month over month. Average price fell 8.61% year over year to $21.80, indicating price compression alongside a 31.04% brand-level sales decline year over year, and within Vapor Pens the category-average price sat at 26.65 while Pre-Roll averaged 11.20. With Vapor Pens still dominant but shrinking faster year over year than Pre-Roll, the pattern implies dependency risk on a contracting core and a near-term volume pivot toward Pre-Roll to stabilize mix.
Within Ontario Vapor Pens, XPLOR held rank 5, which—combined with an 83.85% mix share and a 34.62% Vapor Pens year-over-year drop—signals that placement remains competitive but the category exposure amplifies volatility. The Pre-Roll uptick of 2.78% month over month against a -0.17% month-over-month move in Vapor Pens suggests incremental share capture potential in the value-oriented format, and an 8.61% average price decline year over year indicates pricing is an active lever. Together, the shifts imply that maintaining rank in Vapor Pens while accelerating Pre-Roll penetration could rebalance risk and protect positioning if category headwinds persist.
Competitive Landscape
XPLOR sits at rank #5 in ON Vapor Pens in May 2026, down 1 position year over year from #4, yet up 4 places from February 2026’s #9, while still two steps below its peak of #3 in February 2025; in contrast, Back Forty / Back 40 Cannabis held at #1 year over year with a 3.7% sales lift and Spinach climbed from #6 to #2 on 137.7% YoY sales growth, outpacing XPLOR’s rank momentum. With BoxHot slipping from #2 to #3 alongside a 33.4% sales decline and General Admission moving from #3 to #4 on a 5.0% drop, XPLOR’s improvement from #9 to #5 over three months suggests a mid-pack rebound driven more by competitor softening than clear share capture, implying the current trajectory points to stabilization rather than a return to the prior #3 peak without additional acceleration.
Notable Products
The steepest decline came from Beast Berry CO2 Cartridge (1g), down 9.3% month over month while sitting at rank 6, as Unicorn Blood Distillate Cartridge (1g) also fell 8.6% at rank 7. In contrast, Watermelon G-Bear Distillate Cartridge (1g) jumped 29.7% to hold rank 9, and Nana's Jam CO2 Cartridge (1g) gained 14.9% to remain at rank 1. With seven of the top ten SKUs in Vapor Pens but two Pre-Roll SKUs holding ranks 4 and 5, the pattern implies XPLOR is leaning on a high-velocity pen core while selectively nurturing Pre-Roll entries to balance category risk.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
