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Nov-2025
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Overview
Market Insights Snapshot
In the realm of cannabis sales, XPLOR has shown varied performance across different provinces and categories. In Alberta, XPLOR's Pre-Roll category has seen a steady climb, moving from the 63rd rank in August to the 52nd rank by November. This upward trend indicates a growing consumer interest in their pre-roll offerings. Meanwhile, their Vapor Pens in Alberta have consistently been a strong performer, maintaining a top 10 position, with a slight improvement from 7th to 6th place from October to November. In contrast, British Columbia presents a different story for XPLOR's Vapor Pens, where the brand dropped out of the top 30 by October, highlighting a potential challenge in maintaining market presence in this region.
In Ontario, XPLOR's Vapor Pens have demonstrated remarkable consistency, holding the 5th position from August through November, reflecting a stable demand and strong consumer loyalty. However, their Pre-Roll category has experienced a decline, slipping from the 54th rank in August to the 59th rank by November, suggesting a need for strategic adjustments to regain momentum. In Saskatchewan, XPLOR's Vapor Pens have experienced impressive growth, ascending from the 8th rank in August to securing the 3rd spot by October and maintaining it through November. This significant movement indicates a successful penetration and acceptance in the Saskatchewan market, making it a noteworthy area of success for the brand.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, XPLOR has maintained a consistent rank of 5th place from August to November 2025. Despite this stability in rank, XPLOR's sales figures have shown a slight upward trend from September to November, suggesting a positive momentum in consumer demand. However, XPLOR faces stiff competition from brands like Spinach and General Admission, which have consistently occupied higher ranks, with Spinach climbing to 3rd place by October and maintaining it through November. Meanwhile, Tribal remains a close competitor, consistently ranking 6th, just behind XPLOR. The competitive dynamics suggest that while XPLOR is holding its ground, there is an opportunity to strategize for a higher rank and increased market share, particularly by analyzing the strategies of leading brands like Spinach and General Admission.
Notable Products
In November 2025, the Red Hawaiian Co2 Cartridge (1g) maintained its position as the top-performing product in the Vapor Pens category for XPLOR, with sales reaching 18,839 units. Nana's Jam CO2 Cartridge (1g) consistently held the second spot, showing a slight increase in sales compared to October. The Beast Berry CO2 Cartridge (1g) re-entered the rankings at third place, mirroring its strong performance from August. Jungle Fruit CO2 Cartridge (1g) climbed to fourth place, demonstrating a steady rise since its appearance in October. Unicorn Blood Distillate Cartridge (1g) remained stable at fifth, with a notable increase in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
