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Aug-2025
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Overview
Market Insights Snapshot
Brass Knuckles has shown varying performance across different states and categories in recent months. In Nevada, the brand has struggled to maintain a strong presence in the Vapor Pens category, consistently ranking outside the top 30. Specifically, their rank slipped from 35 in May and June to 40 in July, before slightly improving to 37 in August. This indicates a challenging market environment in Nevada for Brass Knuckles, as they have not been able to break into the top 30, which could be seen as a negative trend for the brand's market positioning there.
In contrast, Brass Knuckles has experienced a more positive trajectory in the Vapor Pens category in New York. They have made significant strides, moving from a rank of 39 in May to a peak of 18 in July, before settling at 25 in August. This upward trend suggests a strengthening market presence in New York, highlighting the brand's potential for growth and increased consumer acceptance in this state. The notable improvement in rankings, especially from May to July, reflects a successful strategy or increased demand, marking New York as a promising market for Brass Knuckles.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Brass Knuckles has experienced fluctuating rankings from May to August 2025, indicating a dynamic market environment. Notably, Brass Knuckles improved its rank significantly from 39th in May to 18th in July, before dropping to 25th in August. This fluctuation suggests a competitive pressure from brands like Mfused, which showed a notable rise from being unranked in May and June to 24th in August, and Eureka, which maintained a relatively stable presence despite a slight decline. Meanwhile, Select demonstrated a strong performance in July with a 13th place ranking, although it fell to 27th in August. The sales data reflects these trends, with Brass Knuckles peaking in July before experiencing a decline in August, highlighting the importance of strategic positioning and marketing efforts to maintain and improve its standing in this competitive market.
Notable Products
In August 2025, the top-performing product from Brass Knuckles was the Guava Gelato Live Liquid Diamonds Cartridge (1g) in the Vapor Pens category, securing the first rank with sales of 640 units. The Skywalker OG Liquid Live Diamonds Disposable (1g) maintained its second position from July, indicating consistent popularity. The Acapulco Gold Live Liquid Diamonds Disposable (1g) remained in third place, showing a slight decline from its top position in May and June. The East Coast Sour Diesel Super Distillate Disposable (1g) held steady at fourth place, reflecting stable sales performance over the months. Finally, The Truth Live Resin Liquid Diamonds Disposable (1g) entered the rankings in July at fifth place and maintained this position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
