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Jan-2026
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Overview
Market Insights Snapshot
Brass Knuckles has shown varied performance across different states and categories, reflecting both opportunities and challenges in its market presence. In Nevada, the brand has had a relatively stable run in the Vapor Pens category, with rankings fluctuating between 7th and 11th place from October 2025 to January 2026. This consistency indicates a strong foothold in the Nevada market, although the dip to 11th place in December 2025 highlights a potential area for improvement. Despite the temporary decline, the brand managed to rebound to 8th place by January 2026, suggesting a resilient market strategy.
In contrast, Brass Knuckles experienced a more turbulent trajectory in New York. The brand's ranking in the Vapor Pens category improved significantly from 28th in October 2025 to 7th in November 2025, showcasing a remarkable surge in market penetration. This upward movement was maintained in December 2025 with an 8th place ranking, but the brand fell back to 27th in January 2026. Such volatility indicates potential challenges in sustaining market position, although the spike in sales during November and December suggests that there might have been specific factors driving temporary demand. Understanding these dynamics could be key for maintaining a stable presence in the New York market.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Brass Knuckles has experienced notable fluctuations in its market position from October 2025 to January 2026. Initially ranked 28th in October, Brass Knuckles made a significant leap to 7th place in November, maintaining a strong position in December at 8th, before dropping back to 27th in January. This volatility suggests a competitive market environment, with brands like Eureka and High Garden showing more consistent rankings, albeit lower than Brass Knuckles at their peak. Despite the rank fluctuations, Brass Knuckles' sales peaked in December, indicating strong consumer demand during this period. Competitors such as Off Hours and Littles maintained steadier sales and rankings, suggesting that while Brass Knuckles can capture significant market share, sustaining it remains a challenge amidst the dynamic competition in New York's vapor pen market.
Notable Products
In January 2026, Brass Knuckles' top-performing product was the Alaskan Thunder Fuck Super Distillate Disposable (1g) in the Vapor Pens category, climbing from third place in December 2025 to first place with sales of 1,383 units. The Melonade Liquid Live Diamonds Disposable (1g) secured the second position, making a notable entry into the rankings for the first time. East Coast Sour Diesel Super Distillate Disposable (1g) entered the rankings at third place, while Guava Gelato Live Resin Liquid Diamonds Disposable (1g) followed closely in fourth. Maui Wowie Live Liquid Diamonds Disposable (1g) dropped from fourth place in November 2025 to fifth in January 2026. These shifts indicate a dynamic change in consumer preferences within the Vapor Pens category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
