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Apr-2025
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Overview
Market Insights Snapshot
Brass Knuckles has shown a varied performance across different states and categories, particularly in the Vapor Pens category. In New York, the brand maintained a strong presence, consistently ranking within the top 20 brands from January to April 2025. Despite a dip in April, when it fell to rank 18, Brass Knuckles demonstrated resilience by previously holding the 10th position for two consecutive months. This fluctuation suggests a competitive market environment, yet Brass Knuckles remains a notable player in the state. Conversely, in Nevada, the brand did not appear in the top 30 for the Vapor Pens category during the same period, indicating challenges in gaining traction or maintaining visibility in that market.
The overall sales trends for Brass Knuckles in New York reveal some intriguing dynamics. While the brand experienced a decrease in sales from March to April, with sales dropping from approximately $832,485 to $560,113, it still managed to stay within the top 20, highlighting its established customer base and brand loyalty. This decline could be attributed to various market factors, including increased competition or changes in consumer preferences. The absence of ranking data for Nevada suggests that Brass Knuckles may need to reassess its strategy or marketing efforts in the state to improve its standings and capture a larger market share. Such contrasting performances across states underscore the importance of tailored approaches in different markets to optimize brand presence and sales performance.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Brass Knuckles experienced notable fluctuations in its ranking from January to April 2025. Starting at 14th place in January, Brass Knuckles improved to 10th in both February and March, before dropping to 18th in April. This drop in rank coincides with a decrease in sales from March to April, suggesting potential challenges in maintaining market share. Meanwhile, Heavy Hitters also saw a decline, moving from 9th to 17th place over the same period, while Hashtag Honey made significant strides, climbing from 33rd to 16th, indicating a strong upward trend. Other competitors like Eureka and Off Hours remained relatively stable, with minor rank changes. These dynamics highlight the competitive pressures Brass Knuckles faces, particularly from emerging brands like Hashtag Honey, which could impact its future sales and market positioning.
Notable Products
In April 2025, Skywalker OG Liquid Live Diamonds Disposable maintained its top position as the leading product for Brass Knuckles, with sales reaching 1287 units. Maui Wowie Live Liquid Diamond Cartridge consistently held the second spot throughout the first four months of the year. Acapulco Gold Live Liquid Diamonds Disposable climbed to the third position from fifth place in March, indicating a positive shift in consumer preference. Melonade Liquid Live Diamonds Disposable remained stable at fourth place, while East Coast Sour Diesel Distillate Disposable dropped to fifth, reflecting a decrease in sales. Overall, the rankings show some movement among the lower-ranked products, but the top two have remained unchanged.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
