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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Brass Knuckles is stocked at 161 licensed dispensaries across New York, Nevada, and 2 other states, 107 of them in New York, with the deepest coverage in New York, Queens, Syracuse, Astoria, and Buffalo. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Brass Knuckles concentrated 100.0% of July 2026 sales in Vapor Pens, with category sales up 10.22% month-over-month but down 41.74% year-over-year, while the average price fell 5.38% YoY to $55.21. Rank position in Vapor Pens in Nevada sat at 16, and the top state by sales was NY, indicating a footprint anchored in a single category where short-term volume lifted despite a steep YoY contraction; the pattern implies a price-led stabilization month-over-month that has not yet closed the longer-term gap.
The one-category mix paired with a 41.74% YoY sales decline and a 10.22% MoM rebound suggests Brass Knuckles is leaning on Vapor Pens promotional or pricing elasticity rather than diversified demand, reinforced by a 5.38% YoY price reduction and a rank of 16 in Nevada. With all volume tied to Vapor Pens and NY as the top state, the positioning skews toward defending share through tactical pricing in core markets, implying the brand must translate July 2026 MoM gains into sustained rank improvement and margin-aware growth to avoid further erosion.
Competitive Landscape
Brass Knuckles sits at rank #27 in July 2026, down 7 places year over year from #20, and off 1 place from April 2026 when it was #26; this is a steep fall from the brand’s peak at #7 in December 2025, while category leaders are moving in the opposite direction as Jetty Extracts jumped from #22 to #4 with 199.3% YoY sales growth and Fernway edged from #3 to #1 with 46.8% YoY growth. The contrast is sharpened by Jaunty slipping from #1 to #2 on a -24.8% YoY sales decline and Ayrloom easing from #2 to #3 on -16.0%, implying Brass Knuckles’ downward rank drift amid mixed top-end volatility is less about broad market contraction and more about share being captured by faster-rising competitors, so the trajectory points to continued relegation from the consideration set unless the brand re-enters the top-20 corridor.
Notable Products
Skywalker OG Liquid Live Diamonds Disposable (1g) set the tone in July 2026 with a 120.99% month-over-month surge to the number 1 rank, while Maui Wowie Live Liquid Diamond Cartridge (1g) climbed to rank 2 on a 63.51% gain. In contrast, Maui Wowie Live Liquid Diamonds Disposable (1g) slid 27.20% to rank 4, and Alaskan Thunder Fuck Distillate Disposable (1g) fell 40.18% to rank 7, signaling a clear split between live diamond and distillate formats. With four of the top six SKUs posting 57%+ growth and Vapor Pens occupying all top-10 slots, the mix points to a pivot toward higher-potency live diamond hardware over legacy distillate offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
