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Nov-2025
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Overview
Market Insights Snapshot
Brass Knuckles has demonstrated notable performance in the Vapor Pens category across different states. In Nevada, the brand has consistently maintained a strong presence, moving from the 10th position in August to an impressive 6th position by November 2025. This upward trajectory in rankings is complemented by a steady increase in sales, indicating a growing consumer preference for their products. The brand's ability to climb the ranks in a competitive market like Nevada suggests strategic marketing and product placement efforts that resonate well with the local demographics.
In contrast, New York exhibits a more dynamic shift for Brass Knuckles in the same category. Starting from a lower base at the 27th position in August, the brand made a remarkable leap to 7th place by November 2025. This dramatic rise in rankings, accompanied by a significant increase in sales, highlights a successful penetration into the New York market. The absence of Brass Knuckles in the top 30 prior to these months suggests a recent strategic entry or revitalization in the region, which has evidently paid off in terms of market share and consumer engagement.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Brass Knuckles has shown a remarkable resurgence in its market position. After languishing outside the top 20 from August to October 2025, Brass Knuckles made a significant leap to rank 7th in November 2025. This upward trajectory in rank is mirrored by a substantial increase in sales, indicating a successful strategy in capturing consumer interest. In contrast, competitors such as Rove and PAX maintained relatively stable positions, with Rove consistently holding the 4th and 5th spots and PAX fluctuating slightly between 6th and 8th. Meanwhile, Florist Farms and Holiday have also maintained steady ranks, suggesting a competitive but stable market environment. Brass Knuckles' recent performance highlights its potential to disrupt the status quo and gain further market share in the New York vapor pen category.
Notable Products
In November 2025, Skywalker OG Liquid Live Diamonds Disposable (1g) emerged as the top-performing product for Brass Knuckles, showing a remarkable surge to the first position with sales reaching 3132 units. Acapulco Gold Live Liquid Diamonds Disposable (1g) followed closely as the second best-seller. Maui Wowie Live Liquid Diamond Cartridge (1g) and its Disposable variant secured the third and fourth ranks, respectively. Notably, Blue Diesel Live Liquid Diamonds Disposable (1g) rounded out the top five. This marked a significant ascent for Skywalker OG, which was ranked fifth in August 2025, indicating a strong upward trend in its popularity and sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
