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May-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Brass Knuckles operated as a single-category brand with Vapor Pens at 100.0% of mix, posting a 2.7% year-over-year sales increase and a 4.1% month-over-month lift, while average price rose 6.2% YoY. Despite the full concentration in Vapor Pens and price inflation, the brand’s overall sales still expanded YoY, and its category rank in Vapor Pens sat at 17 in Nevada, implying that price-led growth did not materially compress volume and that monthly momentum modestly outpaced annual growth.
The consolidation in Vapor Pens at 100.0% share combined with a 6.2% YoY price increase and a 4.1% MoM sales uptick suggests a positioning tilted toward premium potency or hardware-driven value within the segment, rather than breadth across adjacent categories. Holding rank 17 in Nevada alongside 2.7% YoY sales growth indicates headroom: incremental gains are more likely to come from deepening penetration in Vapor Pens via mix of subline extensions and price-pack architecture, rather than diversification, because current momentum is tied to pricing power and steady rank rather than cross-category spillover.
Competitive Landscape
Brass Knuckles sits at rank 25 in May 2026, improving 14 positions from rank 39 year over year, but slipping 1 spot from rank 24 over the last three months; against a prior peak of rank 7 in December 2025, the current placement marks an 18-rank comedown. Competitively, Jaunty held rank 1 year over year and remains rank 1 despite a 16.5% YoY sales decline, while Fernway advanced from rank 4 to rank 2 on 61.5% YoY sales growth, indicating that Brass Knuckles’ modest rank gain is occurring as leaders consolidate share near the top. The pattern implies Brass Knuckles is recovering from its December 2025 high but is not yet translating that rebound into upper-tier placement, suggesting share stabilization rather than renewed ascent.
Notable Products
Acapulco Gold Live Liquid Diamonds Disposable (1g) delivered the headline move in May 2026 with a +78.7% month-over-month surge to $89,225 and a jump to rank 1, while Maui Wowie Live Liquid Diamond Cartridge (1g) slid to rank 2 with a -10.1% decline. The bottom half weakened as Skywalker OG Liquid Live Diamonds Disposable (1g) dropped -23.1% to rank 7 and Blue Diesel Live Liquid Diamonds Disposable (1g) fell -19.1% to rank 8, even as The Truth Live Resin Liquid Diamonds Disposable (1g) inched up +0.5% at rank 10. With all top-10 items in Vapor Pens and multiple Live Liquid Diamonds SKUs moving in opposite directions, the mix implies a pivot toward a hero-SKU-led strategy where one breakout disposable offsets broad softness in adjacent formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
