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Oct-2025
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Overview
Market Insights Snapshot
Brass Knuckles has shown a dynamic performance across various states, particularly in the vapor pens category. In Nevada, the brand has consistently maintained a presence in the top 10, fluctuating between 7th and 10th place from July to October 2025. This indicates a stable demand for their products in the state, with a notable increase in sales from $464,824 in August to $577,092 in October, suggesting a positive trend. In contrast, their performance in New York has been less robust, where they have remained at 27th place from August to October 2025 after a slight drop from 19th in July. This consistent lower ranking outside the top 20 could point to a more competitive market or different consumer preferences in New York.
While Brass Knuckles has managed to sustain a presence in Nevada's top rankings, their performance in New York raises questions about market penetration and brand positioning. Despite a dip in sales in August, there was a partial recovery by October, but not enough to improve their ranking. This suggests that while there may be a loyal customer base, the brand faces challenges in expanding its market share in New York. The absence of rankings in other states or categories could imply that Brass Knuckles is either not present or not performing within the top 30, which might be an area for potential growth or strategic reassessment. These variations highlight the importance of understanding regional market dynamics and adapting strategies accordingly.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Brass Knuckles has experienced fluctuations in its market position, reflecting both challenges and opportunities. Over the months from July to October 2025, Brass Knuckles saw a dip in rank from 7th to 10th in August, before rebounding to 9th by October. This volatility suggests a competitive pressure from brands like Sauce Essentials, which climbed to 8th place in August, and AiroPro, which ended October in 7th place. Notably, City Trees made a significant leap from 14th to 8th place in October, indicating a rapid increase in consumer preference. Despite these shifts, Brass Knuckles maintained a strong sales performance, with a notable increase from September to October, suggesting resilience and a loyal customer base. This dynamic environment highlights the importance for Brass Knuckles to innovate and differentiate to sustain and improve its market position amidst rising competition.
Notable Products
In October 2025, the top-performing product for Brass Knuckles was Blue Diesel Live Liquid Diamonds Disposable (0.85g) in the Vapor Pens category, achieving the number one rank with sales of 1246 units. Alaskan Thunder Fuck Distillate Disposable (0.85g) maintained its strong performance, holding the second position for the second consecutive month. Blue Dream Distillate Disposable (0.85g) showed a consistent improvement, climbing from the fifth rank in July to third in October. Acapulco Gold Live Liquid Diamonds Disposable (0.85g) experienced a notable drop from first place in September to fourth in October. Skywalker OG Liquid Live Diamonds Disposable (0.85g) also saw a decline, moving from the second rank in September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
