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Sep-2025
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Overview
Market Insights Snapshot
Brass Knuckles has shown varied performance across different states and categories in the recent months. In Nevada, the brand has seen a positive trend in the Vapor Pens category, moving from a rank of 36 in August to 31 in September, indicating a resurgence in consumer interest. This upward movement is noteworthy considering their absence from the top 30 in previous months, highlighting a potential area of growth. The brand's sales in Nevada also witnessed a significant increase, with September sales reaching $54,168, the highest in the four-month period, suggesting a successful strategy in this market.
Meanwhile, in New York, Brass Knuckles maintained a presence within the top 30 brands in the Vapor Pens category, although with some fluctuation in rankings. The brand was ranked 23rd in June and improved to 20th in July, but experienced a slight drop to 27th in August before recovering to 25th in September. Despite this volatility, their sales figures remained robust, with July marking their peak at $738,379. The ability to maintain a top 30 position consistently in a competitive market like New York is indicative of their strong brand recognition and consumer loyalty. However, the drop in sales from August to September might warrant a closer look at market dynamics or consumer preferences to sustain their foothold.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Brass Knuckles has experienced notable fluctuations in its market position from June to September 2025. Initially ranked 23rd in June, Brass Knuckles improved to 20th in July, indicating a positive shift in consumer preference. However, the brand's rank slipped to 27th in August before slightly recovering to 25th in September. This volatility suggests a competitive pressure from brands like Eureka, which, despite a dip in rank from 18th in June to 26th in September, maintained a competitive edge in sales. Similarly, High Garden showed resilience by ending September at 23rd, outperforming Brass Knuckles. Meanwhile, Mfused made a significant leap from being unranked in June to 22nd in July, although it did not maintain a top 20 position in subsequent months. These dynamics highlight the intense competition in the New York vapor pen market, where Brass Knuckles must strategize to regain and sustain a higher rank amidst fluctuating consumer preferences and competitive advancements.
Notable Products
In September 2025, the Blueberry Distillate Cartridge (1g) emerged as the top-performing product for Brass Knuckles, securing the number one rank with sales reaching 560 units. Acapulco Gold Live Liquid Diamonds Disposable (1g) maintained a strong presence at the second position, though it experienced a slight decrease from its previous top ranks in June and July. The Truth Live Resin Liquid Diamonds Disposable (1g) climbed to the third spot, showing a consistent improvement from its fifth position in July and August. Skywalker OG Liquid Live Diamonds Disposable (1g) slipped to fourth place after being ranked second in August. Meanwhile, Maui Wowie Live Liquid Diamond Cartridge (1g) rounded out the top five, dropping from its peak position as the top product in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
