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Dec-2025
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Overview
Market Insights Snapshot
Brass Knuckles has demonstrated a dynamic performance across different states and categories in recent months. In the Vapor Pens category, the brand has shown some fluctuations in its ranking in Nevada, where it moved from 7th place in September 2025 to 11th place by December 2025. This downward trend could indicate increasing competition or a shift in consumer preferences within the state. On the other hand, in New York, Brass Knuckles made a significant leap from 28th place in October to 7th place in November, maintaining a strong position at 8th in December. Such a jump suggests a successful strategy in capturing market share or possibly the introduction of a popular new product line that resonated well with consumers.
It's noteworthy that Brass Knuckles was not in the top 30 brands in any category besides Vapor Pens in these states, which could be seen as a limitation in their market penetration or product diversification strategy. The significant sales increase in New York, particularly from October to November, where sales nearly tripled, highlights the brand's potential for growth in larger markets. However, the decline in sales in Nevada from November to December suggests that while the brand can capture attention quickly, maintaining that momentum may require additional efforts or strategic adjustments. These insights underline the importance of closely monitoring regional performance and consumer trends to sustain growth and competitiveness in the cannabis industry.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Brass Knuckles has shown a remarkable resurgence in the final months of 2025. After not ranking in the top 20 in September and October, Brass Knuckles catapulted to the 7th position in November and maintained a strong 8th place in December. This upward trajectory in rank is mirrored by a significant increase in sales, indicating a successful strategy to reclaim market share. In contrast, STIIIZY re-entered the rankings in December at 9th place, suggesting a competitive push but still trailing behind Brass Knuckles. Meanwhile, PAX and Florist Farms consistently held higher ranks throughout the period, with Florist Farms maintaining a steady 6th place. The data suggests that while Brass Knuckles has made significant gains, it still faces strong competition from established brands like PAX and Florist Farms, which have maintained higher sales figures over the months.
Notable Products
In December 2025, Brass Knuckles' top-performing product was Acapulco Gold Live Liquid Diamonds Disposable (1g) in the Vapor Pens category, climbing to the number one rank with sales of 2,339 units. Following closely, Skywalker OG Liquid Live Diamonds Disposable (1g) held the second position, dropping from its previous top rank in November. Alaskan Thunder Fuck Super Distillate Disposable (1g) debuted in the rankings at third place, indicating a strong market entry. Maui Wowie Live Liquid Diamond Cartridge (1g) experienced a slight decline, moving from third in November to fourth in December. Lastly, Blueberry Distillate Cartridge (1g) secured the fifth spot, marking its first appearance in the rankings for the period analyzed.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
