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Dec-2024
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Overview
Market Insights Snapshot
Holiday has shown notable performance in the Vapor Pens category across different states, with significant movements in rankings and sales figures. In Massachusetts, Holiday maintained a steady position at rank 9 in both September and October 2024, before improving to rank 8 in November and December. This upward trend is complemented by a consistent increase in sales, culminating in a December total of $968,704. The brand's consistent presence in the top 10 highlights its competitive edge in the Massachusetts market, where it has managed to sustain and improve its position over the months.
In New York, Holiday's performance in the Vapor Pens category has been even more dynamic. Starting at rank 8 in September, the brand experienced a slight dip to rank 10 in October, only to rebound and climb to rank 6 by December. This fluctuation in rankings is accompanied by a substantial increase in sales, with December figures reaching $1,754,044, indicating strong market demand and effective sales strategies. The brand's ability to recover and advance in the rankings within New York suggests a robust adaptability and potential for further growth in this competitive market.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Holiday has shown a notable upward trajectory in its ranking and sales over the last quarter of 2024. Starting from the 8th position in September, Holiday experienced a slight dip to 10th in October but quickly rebounded to 8th in November and surged to 6th by December. This positive movement is indicative of Holiday's growing market presence and consumer preference. In contrast, competitors like Mfused maintained a steady 5th position from October through December, while Magnitude experienced a decline from 5th to 7th over the same period. Meanwhile, Fernway also saw a downward trend, slipping from 6th to 8th. The consistent performance of Mfny (Marijuana Farms New York), holding firm at 4th, highlights the competitive pressure in the top tier. Holiday's significant sales growth, particularly in December, suggests that strategic marketing or product enhancements may have contributed to its improved rank, positioning it as a formidable contender in the New York vapor pen market.
Notable Products
In December 2024, the top-performing product from Holiday was Golden Hour Distillate H-Bar Disposable (1g) in the Vapor Pens category, maintaining its number one rank consistently since September, with sales reaching 11,870 units. Happy Camper Distillate H-Bar Disposable (1g) also held its position as the second-best seller throughout the same period. Leisure Distillate H-Bar Disposable (1g) remained third, showing a steady increase in sales over the months. The THC/CBG 2:1 Airplane Mode Hybrid Distillate H-Bar Disposable (1g) consistently ranked fourth, while Coffee Break Distillate H-Bar Disposable (1g) entered the rankings in December, securing the fifth spot. This stability in rankings suggests a strong customer preference for these products, with notable sales growth for each over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
