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Feb-2026
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Overview
Market Insights Snapshot
Holiday has shown a consistent presence in the Vapor Pens category across Massachusetts and New York. In Massachusetts, the brand maintained a steady rank of 10th place in November and December 2025 but experienced a slight drop to 13th place in January and February 2026. This dip in rank is accompanied by a decrease in sales from December to February, indicating a potential challenge in maintaining market share. In New York, Holiday's performance has been relatively stable, with ranks fluctuating between 12th and 15th place. Despite the ranking variations, the sales figures in New York show a peak in December, followed by a gradual decline, suggesting seasonal factors or competitive pressures might be at play.
The absence of Holiday from the top 30 rankings in any other state or category could be seen as a limitation in their market penetration or a strategic focus on specific regions and product lines. The brand's consistent appearance in the top 15 in both Massachusetts and New York highlights its strength in these markets, yet the lack of broader geographic presence might hinder its growth potential. It's crucial for Holiday to analyze these trends and consider whether expanding into other states or enhancing their offerings in current markets could provide additional growth opportunities.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Holiday has experienced fluctuating rankings, reflecting a dynamic market presence. From November 2025 to February 2026, Holiday's rank shifted from 12th to 13th, indicating a slight decline amidst fierce competition. Notably, Jetty Extracts improved its position from 17th to 11th, showcasing a significant upward trend in sales, while Heavy Hitters also displayed a strong performance, moving from 15th to 12th. Meanwhile, Cannabals and New York Honey (NY Honey) maintained competitive standings, with Cannabals consistently ranking within the top 14. These shifts highlight the competitive pressure on Holiday, necessitating strategic adjustments to regain and enhance its market position in the New York Vapor Pens category.
Notable Products
In February 2026, the top-performing product for Holiday was Golden Hour Distillate H-Bar Disposable (1g) in the Vapor Pens category, maintaining its first-place rank consistently since November 2025, despite a decrease in sales to 6467 units. Happy Camper Distillate H-Bar Disposable (1g) also held steady in second place, reflecting consistent consumer preference. Leisure Distillate H-Bar Disposable (1g) remained in third place, showing a slight rebound in sales from January. Staycation Distillate H-Bar Disposable (1g) sustained its fourth-place rank for two consecutive months. THC/CBG 2:1 Airplane Mode Hybrid Distillate H-Bar Disposable (1g) re-entered the rankings in February, securing the fifth position after being absent in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
