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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Holiday is stocked at 232 licensed dispensaries across Massachusetts, New York, and 2 other states, 97 of them in Massachusetts, with the deepest coverage in Boston, Cambridge, Brockton, Holyoke, and Pittsfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Holiday concentrated 100.0% of September 2026 sales in Vapor Pens, with category sales down 3.32% year over year and down 0.88% month over month, while average price declined 13.53% year over year at $33.57. In Massachusetts, Holiday ranked 8 in Vapor Pens during September 2026, indicating a mid-pack position as total brand sales contracted 3.32% YoY and category share sat at 100.0%; the pairing of a double‑digit price compression with a low‑single‑digit sales decline implies volume elasticity is present but not fully offsetting price pressure.
The mix locked entirely in Vapor Pens positions Holiday as a focused specialist rather than a portfolio balancer, with the 13.53% YoY price cut outpacing the 3.32% YoY sales dip and the 0.88% MoM sales decline suggesting price-led defense rather than expansion. Holding rank 8 in September 2026 while relying on a single category and a $33.57 average price implies the brand trades share stability for margin, and without diversification, incremental gains will likely depend on recovering price realization or pushing unit velocity within the mid-tier of Vapor Pens.
Competitive Landscape
Holiday sits at rank #8 in Massachusetts Vapor Pens in September 2026, a 1-position improvement from rank #9 year over year, and a 3-position climb from rank #11 in June 2026; however, the brand is off its peak rank #7 from August 2026 by 1 spot. Competitive movement is bifurcated: Fernway held #1 both year over year and in September 2026 while growing sales by 43.6%, whereas Select stayed at #2 but declined 11.7% YoY, and Jeeter surged from #23 to #4 alongside a 421.5% YoY sales increase; by contrast, Dime Industries improved from #6 to #5 with 63.0% YoY growth. The pattern implies Holiday’s recent rank gains are incremental and vulnerable to faster-moving challengers, so sustaining #8 or reclaiming #7 will require outpacing the double-digit growth trajectories now consolidating share at the top.
Notable Products
THC/CBG 2:1 Airplane Mode Hybrid Distillate H-Bar Disposable (1g) posted the steepest movement in September 2026 with a -26.8% month-over-month change, dropping to rank 6 while Weekend Paloma Mocktail Distillate H-Bar Disposable (1g) fell -20.8% at rank 8. In contrast, Happy Camper Distillate H-Bar Disposable (1g) gained 11.1% MoM to hold rank 2 and Golden Hour Distillate H-Bar Disposable (1g) rose 3.4% at rank 1. Eight of the top ten are Vapor Pens SKUs within the H-Bar Disposable line, concentrating mix into a single format while the 2:1 functional variants retreat and core flavor profiles stabilize. The pattern implies Holiday is skewing toward mainstream single-cannabinoid disposables rather than multi-cannabinoid functionals, concentrating share in the top two ranks and prioritizing velocity over experimentation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
