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Nov-2025
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Overview
Market Insights Snapshot
Holiday has shown a consistent performance in the Vapor Pens category across multiple states, maintaining a steady presence in the rankings. In Massachusetts, Holiday has held the 7th position in August and September 2025, before slipping slightly to the 8th position by October and November. This minor drop in rank coincides with a decrease in sales from September to November, suggesting a possible increase in competition or market saturation. Despite this, Holiday remains within the top 10, indicating a robust brand presence in the state.
In New York, Holiday's performance in the Vapor Pens category is similarly strong, albeit with slight fluctuations. The brand ranked 8th in both August and October, with a brief dip to 9th place in September and November. This oscillation in ranking reflects a competitive market environment, yet Holiday's ability to return to the 8th position in October demonstrates resilience. Notably, although there was a decrease in sales from August to September, the brand managed to recover some ground in October, before experiencing another slight dip in November. This suggests a dynamic market where Holiday continues to be a significant player.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Holiday has maintained a steady presence, consistently ranking around 8th or 9th from August to November 2025. This stability highlights its resilience amidst fluctuating market dynamics. Notably, PAX has been a strong competitor, consistently ranking higher than Holiday, although its sales dipped slightly in November. Meanwhile, Mfused has shown a similar ranking pattern to Holiday, but with slightly lower sales figures. A significant shift occurred with Brass Knuckles, which jumped from outside the top 20 to 7th place in November, indicating a potential threat to Holiday's position. Untitled has also been climbing steadily, posing another challenge. These dynamics suggest that while Holiday has maintained its rank, it faces increasing competition from both established and emerging brands, necessitating strategic adjustments to sustain its market position.
Notable Products
In November 2025, the top-performing product from Holiday was Golden Hour Distillate H-Bar Disposable (1g) in the Vapor Pens category, maintaining its consistent first-place ranking since August. Notably, this product achieved sales of 9,176 units in November. Happy Camper Distillate H-Bar Disposable (1g) and Leisure Distillate H-Bar Disposable (1g) also held their respective second and third positions, demonstrating stable performance across the months. Weekend Paloma Mocktail Distillate H-Bar Disposable (1g) remained in fourth place, showing a slight decline in sales compared to October. THC/CBG 2:1 Airplane Mode Hybrid Distillate H-Bar Disposable (1g) re-entered the rankings in fifth place, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
