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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Holiday is stocked at 228 licensed dispensaries across Massachusetts, New York, and 2 other states, 98 of them in Massachusetts, with the deepest coverage in Boston, Cambridge, Brockton, Holyoke, and Quincy. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Holiday operated as a single-category brand with Vapor Pens accounting for 100.0% of sales, rising 5.3% year over year alongside a 9.9% month-over-month lift, while average price fell 12.1% year over year to $33.88. Within Massachusetts Vapor Pens, the brand held rank 8, indicating upward unit velocity relative to price compression; the combination of +9.9% MoM sales and -12.1% YoY pricing implies unit growth is outpacing revenue per unit, pointing to a strategy centered on volume capture within the category.
These shifts imply Holiday is leaning into accessible price tiers to expand its Vapor Pens footprint, trading lower average price (-12.1% YoY) for share stability and potential rank improvement from position 8 in Massachusetts as monthly momentum at +9.9% converts to sustained placement. The 5.3% YoY sales increase, alongside a 100.0% category concentration, suggests the brand is prioritizing depth over breadth; the thesis is that continued price-led unit gains can defend or improve rank 8 while the single-category focus concentrates resources where short-term MoM acceleration (+9.9%) is already evident.
Competitive Landscape
Holiday sits at rank #8 in October 2026 in MA Vapor Pens, improving 1 position YoY from #9 and holding flat versus July 2026 at #8, while its peak of #7 in August 2026 indicates a brief upward inflection; in contrast, Jeeter climbed from #8 to #3 YoY alongside a 109.96% sales increase and Select stayed at #2 despite a 13.12% YoY sales decline, with Fernway steady at #1 and up 17.98% YoY. Relative positioning tightened as Dime Industries moved from #6 to #5 and Perpetual Harvest slipped from #3 to #4, while Holiday’s progression from #9 to #7 and back to #8 across August 2026 to October 2026 frames a narrow band of movement. The pattern implies Holiday’s rank trajectory is stabilizing mid-pack, requiring either share capture from declining incumbents like Select at #2 or leapfrogging adjacent movers like Dime Industries at #5 to convert transient peaks into sustained gains.
Notable Products
Holiday is concentrated in one format in October 2026, with All-in-one Disposable vapor pens accounting for 98.5% of sales and the top 10 products holding 59.7%. With Golden Hour Distillate H-Bar Disposable (1g) at 12.2%, most of its sales come from a narrow set of disposable SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
