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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Holiday operated as a single-category brand in May 2026, with Vapor Pens at 100.0% category share and a 4.54% month-over-month lift alongside a -28.32% year-over-year decline; the average item price fell -22.64% YoY to $33.65 while unit velocity effectively increased on a per-dollar basis. Within Massachusetts Vapor Pens, Holiday sat at rank 11 for May 2026, implying mid-tier traction even as the category mix remained fully concentrated at 100.0% and pricing compressed.
The combination of a 4.54% MoM sales uptick and a -22.64% YoY price drop suggests Holiday is leaning on price elasticity and mix efficiency to defend volume in Vapor Pens, yet the -28.32% YoY sales decline and rank 11 position indicate a need to convert lower price points into sustained share gains rather than transient MoM lifts. With 100.0% of sales in Vapor Pens and Massachusetts as the top market, the pattern implies a single-category posture that prioritizes penetration and retention at current price tiers over diversification, aiming to trade lower average price for improved rank momentum within the state.
Competitive Landscape
Holiday sits at rank #11 in May 2026, down 4 positions year over year from #7, and unchanged versus February 2026 at #11, while its peak at #7 in August 2025 frames the decline; in contrast, Fernway held #1 both this year and last as its sales grew 49.7%, and Dime Industries jumped from #15 to #5 with 157.9% YoY sales growth, indicating that Holiday’s flat three-month rank at #11 and four-spot YoY slide are tied to share being redistributed toward faster-rising leaders.
Notable Products
Staycation Frozen Lychee Distillate H-Bar Disposable (1g) posted the steepest movement in May 2026 with a -22.6% month-over-month drop while sliding to rank 5, contrasting with Golden Hour Distillate H-Bar Disposable (1g) up 20.6% at rank 1. THC/CBG 2:1 Airplane Mode Hybrid Distillate H-Bar Disposable (1g) climbed 20.2% to rank 4, whereas Happy Camper Distillate H-Bar Disposable (1g) fell -7.1% at rank 2 and its 0.5g variant dipped -9.0% at rank 10. Nine of the top ten SKUs are Vapor Pens H-Bar Disposables, and the top three ranks are held by 1g formats, indicating a tilt toward larger-size disposables even as flavor-led variants fragment. The pattern implies Holiday is consolidating around flagship 1g H-Bar Disposables with functional or core profiles, while secondary flavors absorb volatility that can be managed through tighter SKU rationalization and price-pack architecture.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
