.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In recent months, the performance of the cannabis brand Holiday has shown varying dynamics across different states and product categories. In the state of Massachusetts, Holiday maintained a steady presence in the Vapor Pens category, holding the 7th rank in both July and August 2025, before slightly dropping to the 8th position in September and October. This consistency in ranking, despite a minor dip, suggests a stable consumer base and competitive positioning within the state. However, the slight decline in rank from August to September, followed by a recovery in October, indicates potential fluctuations in consumer preferences or competitive pressures that the brand might need to address.
Meanwhile, in New York, Holiday has consistently held the 8th rank in the Vapor Pens category from July through October 2025. This consistency across the months in a highly competitive market like New York demonstrates a solid foothold and brand loyalty among consumers. Notably, the sales figures reveal a significant dip in September, followed by a recovery in October, which might be indicative of seasonal trends or promotional activities that the brand leveraged to regain momentum. The absence of Holiday in the top 30 in other categories or states during this period might suggest areas for growth or the need for strategic adjustments to enhance their market presence further.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Holiday has maintained a consistent rank of 8th place from July to October 2025, indicating a stable position amidst fluctuating sales. Notably, PAX and Florist Farms have been leading the market, with PAX improving its rank from 7th to 6th and Florist Farms dropping from 6th to 7th in October. Despite Holiday's steady rank, its sales have seen a downward trend from July to September, with a slight recovery in October. This suggests that while Holiday has managed to maintain its market position, it faces pressure from competitors like Untitled, which has shown a significant improvement, climbing from 23rd to 9th place over the same period. The competitive dynamics in this category highlight the need for Holiday to innovate and potentially adjust its strategies to capture a larger market share and improve sales performance.
Notable Products
In October 2025, Golden Hour Distillate H-Bar Disposable (1g) maintained its position as the top-performing product for Holiday, consistently ranking first across all months in the Vapor Pens category with sales of 10,660 units. Happy Camper Distillate H-Bar Disposable (1g) also held steady as the second-ranked product, showing resilience in its sales figures. Leisure Distillate H-Bar Disposable (1g) continued its third-place streak, reflecting stable demand. The Weekend Paloma Mocktail Distillate H-Bar Disposable (1g) improved its rank to fourth from fifth in September, marking a notable climb. Staycation Distillate H-Bar Disposable (1g) experienced a slight drop, moving from fourth to fifth place, indicating a minor shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
