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Sep-2025
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Overview
Market Insights Snapshot
Holiday has maintained a consistent position in the Vapor Pens category across both Massachusetts and New York from June to September 2025. In Massachusetts, Holiday has held steady at the 7th rank throughout these months. This stability suggests a strong foothold in the Massachusetts market, despite a slight dip in sales in September compared to August. Similarly, in New York, Holiday has consistently ranked 8th in the Vapor Pens category, although a notable decline in sales was observed in September. This drop in New York sales might indicate growing competition or market saturation, necessitating strategic adjustments to maintain their rank.
Interestingly, Holiday's absence from the top 30 in any other categories or states could be interpreted in multiple ways. On one hand, it could suggest a focused strategy on dominating the Vapor Pens category specifically, capitalizing on market share in two major states. On the other hand, it might highlight potential growth opportunities in other categories or regions where they currently lack presence. The consistent ranking in the top 10 in both Massachusetts and New York, however, reinforces Holiday's strength and brand recognition within the Vapor Pens sector, hinting at a possible specialization that sets them apart from competitors.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Holiday has maintained a consistent rank of 8th from June to September 2025. This stability in ranking suggests a steady market presence, although it trails behind brands like Florist Farms and PAX, which have consistently held higher ranks at 6th and 7th, respectively. Despite a dip in sales from August to September, Holiday's consistent ranking indicates resilience in a competitive market. Meanwhile, New York Honey (NY Honey) and Hashtag Honey have shown more volatility, with fluctuating ranks and sales figures. This suggests that while Holiday is not leading the pack, its stable position could be leveraged to capture market share from less consistent competitors.
Notable Products
In September 2025, the top-performing product for Holiday was Golden Hour Distillate H-Bar Disposable (1g) in the Vapor Pens category, maintaining its first-place rank with sales of 10,058 units. Happy Camper Distillate H-Bar Disposable (1g) consistently held the second position across the months, reflecting steady consumer preference. Leisure Distillate H-Bar Disposable (1g) also retained its third place, while Staycation Distillate H-Bar Disposable (1g) remained in fourth, showing no change from the previous month. Notably, Weekend Paloma Mocktail Distillate H-Bar Disposable (1g) re-entered the rankings in fifth place after being absent in July and August. The consistent rankings indicate a stable market preference for these top products from Holiday.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
