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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Holiday is stocked at 228 licensed dispensaries across Massachusetts, New York, and 2 other states, 92 of them in Massachusetts, with the deepest coverage in Boston, Cambridge, Pittsfield, Brockton, and Framingham. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Holiday’s mix concentrated entirely in Vapor Pens at 100.0% share, with category sales up 1.87% month over month while brand sales were down 14.39% year over year. Average price declined 10.84% YoY to $34.61, yet category share remained at 100.0%, and rank in Vapor Pens in Massachusetts sat at 8th. The pattern implies Holiday offset some price compression with a small MoM volume lift, but the fully concentrated mix and YoY contraction signal reliance on a single category for recovery.
The combination of an 8th-place rank and a 10.84% YoY price drop alongside a 1.87% MoM sales uptick implies Holiday is pursuing value-led positioning within Vapor Pens rather than premium-tier pricing. With 100.0% of sales in Vapor Pens and a 14.39% YoY sales decline, the brand’s competitive posture hinges on sustaining conversion gains at lower prices; the thesis is that Holiday is trading margin for share defense in Vapor Pens while limiting cross-category optionality.
Competitive Landscape
Holiday sits at rank #8 in Massachusetts Vapor Pens in August 2026, down 1 position year over year from #7, and up 3 positions versus May 2026 when it was #11; against this, category leaders moved in opposite directions as Fernway held #1 with a 44.1% year-over-year sales increase while Select stayed at #2 despite a 12.6% year-over-year decline, and mid-pack volatility is evident with Dime Industries climbing from #6 to #4 alongside a 54.1% gain while Jeeter surged from #33 to #5 with 434.3% growth; the combination of a 1-rank YoY slip from a prior peak of #7 in August 2025 and a 3-rank recovery over the last quarter implies Holiday is stabilizing below the top tier and will need discrete share wins to break back into the top 7.
Notable Products
Staycation Frozen Lychee Distillate H-Bar Disposable (1g) posted the steepest movement in August 2026 with a -26.5% MoM drop while holding rank 6, contrasting with Day Trip Limeade Distillate H-Bar Disposable (1g) up 41.1% at rank 4. Golden Hour Distillate H-Bar Disposable (1g) rose 12.2% to remain rank 1, and Leisure Tart Mango Distillate H-Bar Disposable (1g) climbed 36.0% at rank 3. Eight of the top ten SKUs are Vapor Pens H-Bar Disposables in the 1g size, with two additional 2g variants entering the top ten without reported MoM, indicating deeper SKU breadth in the same form factor. The pattern implies Holiday is concentrating velocity in fruit-forward H-Bar Disposables while pruning or repricing underperforming flavors to defend leadership at the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
