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Apr-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Holiday's performance in the Vapor Pens category has shown some fluctuations over the first four months of 2025. Starting with a rank of 9 in January, the brand improved slightly to 8th place in both February and March, before dropping back to 10th position in April. This movement suggests that while Holiday maintains a solid presence in the top ten, there is competitive pressure that may be affecting their consistency. The sales figures reflect a similar trend, with a noticeable decline in April compared to the previous months, highlighting potential challenges in maintaining market share.
Conversely, Holiday has demonstrated a more stable performance in the New York market. Here, the brand started the year strongly, ranked 7th in January and February, before a slight dip to 8th in March, and then a recovery to 6th place in April. This upward movement in April is a positive indicator of the brand's resilience and potential growth in this region. The sales figures, while slightly lower in April compared to January, suggest a steady demand for Holiday's products, with a minor dip in March that was quickly rectified. This stability in rankings and sales in New York may point to a loyal customer base and effective market strategies.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Holiday has shown a dynamic shift in its market position from January to April 2025. Initially ranked 7th in January and February, Holiday experienced a slight dip to 8th in March, before climbing back to 6th place in April. This fluctuation indicates a competitive environment where brands like Mfused and PAX are also vying for market share, with Mfused dropping from 6th to 7th and PAX improving from 12th to 8th over the same period. Meanwhile, Fernway and Mfny (Marijuana Farms New York) have maintained consistent ranks at 5th and 4th, respectively, showcasing their stable presence in the market. Holiday's ability to regain its position by April suggests a resilient strategy in a competitive field, although it still trails behind the top performers in terms of sales momentum.
Notable Products
In April 2025, Golden Hour Distillate H-Bar Disposable (1g) maintained its position as the top-selling product for Holiday, continuing its streak from previous months with sales of 6734 units. Happy Camper Distillate H-Bar Disposable (1g) also retained its consistent second rank, although its sales figures experienced a decline. Leisure Distillate H-Bar Disposable (1g) held steady at the third position, mirroring its performance from January through March. The THC/CBG 2:1 Airplane Mode Hybrid Distillate H-Bar Disposable (1g) climbed to fourth place, swapping ranks with Staycation Distillate H-Bar Disposable (1g), which moved down to the fifth position. Overall, the top products demonstrated stability in their rankings, with only minor shifts observed between the fourth and fifth spots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
