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Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Holiday has shown a notable upward trend in the Vapor Pens category. The brand maintained a consistent rank of 8th place from May to July 2025, but saw an improvement to 6th place in August 2025. This upward movement is indicative of a positive reception and growing market presence in the state. The sales figures reflect this trend, with a steady increase from $801,020 in May to $928,053 in August. Such performance suggests that Holiday is strengthening its foothold in the Massachusetts Vapor Pens market, potentially hinting at strategic initiatives that are resonating well with consumers.
Conversely, in New York, Holiday's performance in the Vapor Pens category has experienced a slight decline. The brand started at 7th place in May 2025 and slipped to 8th place by June, maintaining this position through August. Despite this stagnation in ranking, sales figures reveal a peak in June with $1,493,907, followed by a subsequent decline to $1,227,945 in August. This mixed performance could suggest challenges in maintaining momentum or increased competition within the New York market. The absence of a top 30 ranking in other categories or states may indicate areas where Holiday has potential for growth or needs to reassess its market strategies.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Holiday has maintained a consistent presence, ranking 7th in May 2025 and slightly dropping to 8th from June to August 2025. This stability contrasts with the dynamic shifts observed in other brands. For instance, Sapphire Farms experienced a significant rise from 22nd in May to 9th by August, indicating a rapid increase in market traction. Meanwhile, PAX has consistently held a strong position, fluctuating between 6th and 7th place, showcasing its robust market presence. Florist Farms has shown a slight improvement, moving from 8th to 6th in July before returning to 7th in August, while New York Honey (NY Honey) has seen a gradual decline in rank, suggesting potential challenges in maintaining its competitive edge. Despite these fluctuations, Holiday's consistent ranking suggests a stable customer base, though the brand may need to innovate or enhance its offerings to climb higher in the ranks amidst the competitive pressures from rapidly ascending brands like Sapphire Farms.
Notable Products
In August 2025, the top-performing product from Holiday was the Golden Hour Distillate H-Bar Disposable (1g) in the Vapor Pens category, maintaining its number one rank consistently since May with a sales figure of 12,313. The Happy Camper Distillate H-Bar Disposable (1g) also held its position as the second best-seller, showing a steady performance over the months. Leisure Distillate H-Bar Disposable (1g) remained in third place, experiencing a notable increase in sales compared to previous months. Staycation Distillate H-Bar Disposable (1g) secured the fourth spot, consistent with its July rank but an improvement from June. The THC/CBG 2:1 Airplane Mode Hybrid Distillate H-Bar Disposable (1g) entered the rankings in July and maintained its fifth position in August, indicating growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
