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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Holiday is stocked at 232 licensed dispensaries across New York, Massachusetts, and 2 other states, 103 of them in New York, with the deepest coverage in New York, Queens, Syracuse, Astoria, and Greenpoint. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Holiday operated as a single-category brand with Vapor Pens at 100.0% of mix, posting a 15.43% month-over-month lift alongside a 20.35% year-over-year decline, while average price fell 12.18% YoY to $35.10. Within Massachusetts Vapor Pens, the brand sat at rank 9, indicating mid-pack placement despite the MoM rebound. The pattern implies demand elasticity at lower price points is driving short-term unit recovery, but reliance on one category concentrates risk as category tides shift.
The combination of a 12.18% YoY price decrease and a 15.43% MoM sales increase alongside a 20.35% YoY sales contraction signals a trade-down dynamic: price cuts are stimulating near-term volume without reversing the annual gap. With 100.0% category concentration in Vapor Pens and a rank of 9 in Massachusetts, Holiday’s positioning leans toward price-sensitive segments rather than premium-led growth, implying the brand should optimize margin-per-unit and defend share within the middle tier rather than chase breadth it cannot currently support.
Competitive Landscape
Holiday sits at rank #9 in Massachusetts Vapor Pens in July 2026, down 1 position year over year from #8, and up 2 spots versus April 2026 when it held #11; by contrast, Fernway is steady at #1 year over year while Dime Industries climbed from #6 to #4 as its sales grew 74.33% YoY. The category’s top end is consolidating, with Select fixed at #2 and Perpetual Harvest static at #3 despite a -5.37% YoY sales decline; Holiday’s best historical mark was #7 in August 2025, placing it 2 ranks off its peak while Rove holds at #5 with 6.65% YoY growth. The pattern implies Holiday is stabilizing mid-pack with short-term recovery but losing ground year over year to faster-rising competitors, so maintaining recent momentum will be necessary to close the 2-rank gap back to peak position.
Notable Products
Golden Hour Distillate H-Bar Disposable (1g) fell 79.2% month over month to hold rank 1, while Leisure Tart Mango Distillate H-Bar Disposable (1g) dropped 22.6% at rank 5, indicating price or inventory pressure at the top even as leadership remained unchanged. In contrast, CBN/THC 2:1 Nightcap Grapevine Distillate H-Bar Disposable (1g) rose 33.6% at rank 8 and Staycation Frozen Lychee Distillate H-Bar Disposable (1g) gained 31.1% at rank 3, and all ten top SKUs sit in Vapor Pens, concentrating the mix into a single category. Happy Camper Distillate H-Bar Disposable (1g) declined 13.5% at rank 2 while the 0.5g Golden Hour rose 8.5% at rank 10, suggesting trade-down toward smaller sizes against a backdrop where the leader still delivered $190,692. The pattern implies Holiday is consolidating around a few hero Vapor Pen formats with volatility at the flagship size, signaling a pivot toward diversified flavor and minor-cannabinoid variants to stabilize share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
