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Dec-2025
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Overview
Market Insights Snapshot
Holiday's performance in the Vapor Pens category has shown varying trends across different states, highlighting both stability and shifts in market position. In Massachusetts, Holiday maintained a consistent ranking, holding the 9th position from September through November 2025, before slipping slightly to 10th in December. This minor drop could indicate increasing competition or a slight dip in consumer preference within the state. In contrast, New York saw a more dynamic movement, with Holiday starting at rank 9 in September and October, dropping to 10th in November, and then further sliding to 12th by December. This downward trend in New York suggests challenges in maintaining market share, despite a notable sales increase in December.
In terms of sales performance, Massachusetts exhibited a relatively stable trajectory, with sales peaking in October before a slight decline in November, and a recovery in December. Meanwhile, New York's sales figures reveal an interesting pattern, with a significant jump in December despite the drop in ranking, indicating a potential increase in overall market size or successful promotional efforts. The absence of Holiday in the top 30 in any other states or categories during these months might be a point of concern or an opportunity for strategic expansion. These insights suggest that while Holiday has a strong foothold in certain regions, there are opportunities to explore further growth and address competitive pressures.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Holiday has experienced some fluctuations in its market position from September to December 2025. Initially ranked 9th in both September and October, Holiday dropped to 10th in November and further to 12th in December. This downward trend in rank, despite a steady increase in sales from September to December, suggests that while Holiday's sales are growing, competitors are outpacing it. For instance, Cannabals maintained a consistent presence in the top 10, even climbing back to 11th in December after a slight dip, indicating strong brand resilience. Meanwhile, Untitled showed a steady climb from 12th in September to 10th in December, surpassing Holiday. Jetty Extracts also made significant strides, rising from 24th in September to 13th by December, showcasing aggressive growth that could pose a future threat to Holiday's market share. These dynamics highlight the competitive pressure Holiday faces in maintaining its rank amidst rapidly evolving market conditions.
Notable Products
In December 2025, Holiday's top-performing product was the Golden Hour Distillate H-Bar Disposable (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales of 8,712 units. The Happy Camper Distillate H-Bar Disposable (1g) also held steady at the second position, showing an increase in sales from previous months. Leisure Distillate H-Bar Disposable (1g) remained consistently at the third rank, with a notable uptick in sales compared to November. Staycation Distillate H-Bar Disposable (1g) reclaimed its fourth position after a brief absence in the November rankings. Coffee Break Distillate H-Bar Disposable (1g) entered the rankings in December, securing the fifth spot with a solid performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
