Jun-2026
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Market Insights Snapshot
In June 2026, Florist Farms concentrated 39.94% of sales in Vapor Pens with 38.75% year-over-year growth and 5.91% month-over-month growth, while Pre-Roll held 30.43% share with 9.24% YoY and 6.79% MoM growth. Flower accounted for 17.77% share, expanding 55.94% YoY but edging down 0.08% MoM, and Edible captured 11.62% share with 35.70% YoY and 0.14% MoM growth. A micro-tail of Tincture & Sublingual at 0.21% share surged 60.51% YoY and 65.52% MoM, and Concentrates at 0.03% share posted 994.51% YoY growth with no MoM data. With Vapor Pens ranked 4th in New York and the brand-wide average price down 15.02% YoY alongside a 30.32% YoY sales lift, the pattern implies mix-led volume gains anchored in inhalables, not pricing alone.
The combination of a 5.91% MoM uptick in Vapor Pens and a 6.79% MoM rise in Pre-Roll, contrasted with a 0.08% MoM dip in Flower and a flat 0.14% MoM in Edible, implies the brand’s near-term positioning is skewing toward faster-turn inhalables while edibles and flower stability manage margin exposure. Holding a 39.94% mix in Vapor Pens alongside a 17.77% Flower share—despite Flower’s 55.94% YoY surge—suggests a deliberate cap on commodity volatility in favor of a rankable anchor where the brand sits 4th in New York; coupled with a 15.02% YoY price decline against a 30.32% YoY sales increase, the strategy implies price-supported trading-up into cartridges and sustained basket participation via pre-rolls.
Competitive Landscape
Florist Farms sits at rank #4 in NY Vapor Pens in June 2026, up 2 positions from #6 year over year and up 2 spots from #6 three months ago, while hitting a peak rank of #4 in June 2026; in the same window, Fernway advanced from #3 to #2 with a 40.0% YoY sales increase and Ayrloom slipped from #2 to #3 alongside a -19.6% YoY decline, and Jetty Extracts surged from #23 to #5 with 238.2% YoY growth; relative to the stable #1 Jaunty (unchanged at #1 with -18.1% YoY sales), Florist Farms’ rise positions it as the nearest mover among the top four despite Jetty’s faster climb just behind, implying a consolidation into the upper tier where maintaining #4 will require defending against Jetty’s momentum while targeting Ayrloom’s softening at #3.

Notable Products
With no SKU posting a month-over-month swing above +50% or below -10% in June 2026, the clearest movement is the -6.97% decline for Bliss - Raspberry Gummies 10-Pack (100mg) while it held rank 9, contrasted with the +13.83% gain for Blue Dream Live Resin Cartridge (1g) at rank 3. Happy - CBC/THC 1:1 Strawberry Lemonade Gummies 10-Pack (100mg CBC, 100mg THC) in rank 1 grew +5.43% and Sleep - THC/CBN 1:1 Bedtime Blueberry Gummies 10-Pack (100mg THC, 100mg CBN) in rank 2 edged up +1.04%, and three edibles still sit inside the top 10 even as vapor pens occupy three spots and pre-rolls hold ranks 4–6. The $157,212 posted by Blue Dream Live Resin Cartridge (1g) alongside a -1.09% dip for Granddaddy Purple Distillate Cartridge (1g) at rank 8 indicates mix is shifting toward a single high-velocity vape rather than broad vape strength. The pattern implies Florist Farms is leaning into a two-pillar mix—flagship functional edibles anchoring ranks 1–2, plus a breakout vape lead—while lagging edibles are being deprioritized.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







