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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Florist Farms is stocked at 287 licensed dispensaries across New York and Montana, 286 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, Buffalo, and Syracuse. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Florist Farms concentrated 37.50% of October 2026 sales in Pre-Roll with year-over-year growth of 52.75% and month-over-month growth of 1.17%, while Vapor Pens held 34.10% share with 6.93% YoY and 8.07% MoM growth; Flower contributed 14.69% share with 29.99% YoY and 0.54% MoM, and Edible accounted for 13.48% share with 50.23% YoY and 10.71% MoM. The overall brand sales were up 29.89% YoY as average price fell 10.33%, and within this mix Pre-Roll’s average price of $27.46 sat below Vapor Pens at $41.68 and Flower at $44.53; in New York Pre-Roll ranked 4th. The pattern implies a volume-led expansion where mix skews toward lower-priced Pre-Roll and Edible to offset slower YoY in Vapor Pens, anchoring share gains through accessible price tiers while defending a top-5 Pre-Roll position in New York.
With Pre-Roll up 52.75% YoY but only 1.17% MoM and Edible up 50.23% YoY with 10.71% MoM, the near-term momentum tilts toward Edible and Vapor Pens (8.07% MoM) rather than the Pre-Roll engine, even as Pre-Roll still carries the largest share at 37.50%. The 10.33% YoY average price decline alongside a 34.10% share in higher-priced Vapor Pens suggests a barbell strategy: defending value-led volume in Pre-Roll and Edible while sustaining premium baskets via Vapor Pens and Flower (29.99% YoY) to balance margin. This implies positioning that leans on price elasticity to widen the customer base in the short term, while October 2026 category mix signals future headroom in Vapor Pens and Edible to diversify away from a single-category dependency without sacrificing the 4th-place Pre-Roll rank in New York.
Competitive Landscape
Florist Farms ranks #4 in NY Pre-Roll in October 2026, unchanged from #4 year over year, and also steady versus three months ago at #4, while its historical peak was #3 in April 2025; by contrast, Jeeter climbed from #5 to #2 alongside a 123.4% year-over-year sales increase and Anthem rose from #12 to #3 with 171.0% year-over-year growth, whereas category leader Ruby Farms held #1 both this year and last with a 25.0% increase. With Heady Tree easing from #6 to #5 despite 36.9% growth and two rivals leaping multiple rank tiers, the flat #4 trajectory implies Florist Farms is maintaining share while ceding momentum to faster-advancing competitors, signaling that without mix or pricing shifts the brand may remain range-bound below the #3 peak.
Notable Products
Florist Farms spreads sales across a wide lineup in October 2026, with 10 best-sellers capturing 22.9% and the top item, Sleep - THC/CBN 1:1 Bedtime Blueberry Gummies 10-Pack (100mg THC, 100mg CBN), at 3.0%. That dispersion means revenue is distributed across many SKUs rather than a few tentpoles, so most of its sales come from breadth.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
