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Aug-2024
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Overview
Market Insights Snapshot
Florist Farms has shown notable performance across different product categories in New York. In the Edible category, the brand has maintained a strong presence, ranking consistently within the top 10, peaking at 5th position in June 2024. However, there was a slight dip to 7th place in both July and August. Despite this, the sales figures indicate a robust market position. In the Flower category, the brand's performance has been more volatile, with rankings fluctuating between 14th and 25th place over the four months. This inconsistency suggests potential challenges in maintaining a steady market share in this category.
In the Pre-Roll category, Florist Farms has demonstrated impressive growth, moving from 5th place in May to a solid 3rd place in both July and August. This upward trend is indicative of strong consumer demand and effective market strategies. Conversely, the Vapor Pens category saw a slight decline, with the brand dropping from 11th place in May to 14th place in August. This downward movement might signal increased competition or shifts in consumer preferences. Overall, while Florist Farms has shown strengths in certain categories, particularly Pre-Rolls, there are areas like Flower and Vapor Pens where they may need to refocus their efforts to regain higher rankings.
Competitive Landscape
In the competitive landscape of New York's pre-roll category, Florist Farms has shown a notable upward trend in its ranking and sales over the past few months. Starting at rank 5 in May 2024, Florist Farms improved its position to rank 3 by July 2024 and maintained this rank through August 2024. This upward movement is significant, especially when compared to competitors like PUFF, which climbed from rank 14 in May to rank 5 in August, and Nanticoke, which moved from rank 7 to rank 4 in the same period. Despite these shifts, Florist Farms has managed to stay ahead of these brands, indicating a strong market presence. However, it still trails behind Jetpacks, which consistently held the second position, and Ruby Farms, the market leader maintaining the top spot throughout the period. The consistent improvement in Florist Farms' rank and sales suggests a positive reception from consumers and effective market strategies, positioning it as a formidable player in the New York pre-roll market.
Notable Products
In August 2024, the top-performing product from Florist Farms was Candy Jack Infused Pre-Roll 5-Pack (2.5g), maintaining its first-place rank with notable sales of $10,152. Dutch Hawaiian Infused Pre-Roll 5-Pack (2.5g) secured the second position, rising from fourth in July. Banana Runtz Infused Pre-Roll 5-Pack (2.5g) remained consistent in third place since its introduction in June. The THC/CBN 1:1 Bedtime Blueberry Sleep Gummies 10-Pack (100mg THC, 100mg CBN) dropped to fourth place from second in July. Sour Green Apple Gummies 10-Pack (100mg) re-entered the top five, clinching the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
