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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Florist Farms concentrated nearly two-fifths of May 2026 sales in Vapor Pens at 39.60% share, with that category up 63.65% year over year and 9.59% month over month, while Pre-Roll held 29.39% share with a modest 4.33% YoY rise and 8.96% MoM lift. Flower represented 19.16% share with 34.79% YoY and 15.77% MoM growth, and Edible at 11.71% share advanced 32.28% YoY and 9.93% MoM, contrasting with Tincture & Sublingual at 0.13% share declining 43.81% YoY and 28.45% MoM. Despite a 15.14% YoY drop in average price to $34.31, overall brand sales rose 32.06% YoY, while the top category’s average price sat higher at $42.78; the pattern implies mix-led volume expansion anchored in Vapor Pens and Flower offsetting price compression.
With Vapor Pens ranked 5 in New York and growing 63.65% YoY alongside a 9.59% MoM uptick, the category mix is tilting toward higher-priced inhalables as Flower’s 15.77% MoM surge amplifies that shift. The simultaneous 32.28% YoY growth in Edible and 4.33% YoY growth in Pre-Roll indicate secondary roles that stabilize breadth while Tincture & Sublingual’s 28.45% MoM drop signals a deliberate deprioritization of niche formats; taken together, the composition and price moves suggest Florist Farms is consolidating share in scaled inhalable segments to sustain rank and volume even as average price declines.
Competitive Landscape
Florist Farms sits at rank #5 in NY Vapor Pens in May 2026, up 4 positions from #9 year over year and edging 1 spot higher from #6 three months ago; this coincides with a category peak rank of #5 in May 2026 and places the brand 3 positions behind Jaunty at #1, which held #1 year over year but posted a -16.5% sales change. Meanwhile, Fernway climbed from #4 to #2 with 61.5% YoY sales growth as Ayrloom slid from #2 to #3 with -15.3% YoY, and Mfny (Marijuana Farms New York) moved from #5 to #4 on a 0.3% YoY uptick; taken together, Florist Farms’ +4-place YoY rise and attainment of a new peak rank while incumbents at #1 and #3 contract implies a share-capture window driven by competitor softness at the top and mid-tier churn.
Notable Products
Blue Dream Live Resin Cartridge (1g) posted the steepest decline among top items at -7.2% month over month while holding rank 3, as Sleep - THC/CBN 1:1 Bedtime Blueberry Gummies 10-Pack (100mg THC, 100mg CBN) surged +46.5% to rank 2, indicating share drift from Vapor Pens toward Edibles. Happy - CBC/THC 1:1 Strawberry Lemonade Gummies 10-Pack (100mg CBC, 100mg THC) rose +31.8% to the top rank, and Dutch Hawaiian Infused Pre-Roll 5-Pack (2.5g) advanced +45.2% at rank 6, while three Vapor Pens in the top ten include one negative MoM and one with no prior baseline, signaling uneven cartridge momentum. With three Pre-Rolls clustered at ranks 4–6 posting +24.9% and +20.9% alongside the +45.2% lift, and two functional Edibles in ranks 1–2 growing between +31.8% and +46.5%, the mix concentrates around mood/function gummies and multi-pack infused Pre-Rolls rather than single-gram carts. This tilt implies Florist Farms is consolidating demand in repeatable, effects-led formats and value-forward multi-packs, which could warrant redirecting merchandising away from cartridges toward scalable gummy and infused Pre-Roll lines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
