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Dec-2024
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Overview
Market Insights Snapshot
Florist Farms has shown a dynamic performance across various product categories in New York. The Edible category has seen a positive trend, with the brand moving from a rank of 12 in October 2024 to 9 by December 2024, indicating a growing consumer preference. This upward movement is further supported by a substantial increase in sales, particularly from November to December. In contrast, the Flower category has maintained a relatively stable position, hovering around the 18th rank in November and December, suggesting a consistent, if not leading, presence in the market. Such stability could indicate a loyal customer base, though the brand has not broken into the top 15, highlighting areas for potential growth.
Meanwhile, in the Pre-Roll category, Florist Farms has consistently ranked within the top 4, maintaining a solid position at 3rd for most months, except for a slight dip to 4th in October. This category seems to be a stronghold for the brand, with sales peaking in December, reflecting robust consumer demand. On the other hand, the Vapor Pens category shows a slight decline in ranking from 15th in October to 18th in December, despite a relatively stable sales volume. This downward trend in ranking, despite steady sales, suggests increased competition or a possible shift in consumer preferences within the category. Overall, Florist Farms' performance across these categories offers a mixed yet promising picture, with significant strengths in Pre-Rolls and a notable rise in Edibles.
Competitive Landscape
In the competitive landscape of the New York pre-roll market, Florist Farms has maintained a steady presence, consistently ranking third from September to December 2024, except for a brief dip to fourth place in October. This suggests a stable market position, although it faces strong competition from brands like Ruby Farms, which has dominated the top spot throughout this period. Notably, Dank. By Definition has also maintained a consistent second-place ranking, indicating a robust competitor. Florist Farms has shown a positive sales trajectory, with a significant increase in December, which could signal growing consumer preference or successful marketing strategies. However, the brand should be wary of PUFF, which climbed to the fourth rank in December, potentially indicating a rising competitor. Overall, while Florist Farms holds a solid position, the dynamic shifts in rankings and sales among competitors highlight the need for continued strategic efforts to maintain and improve its market standing.
Notable Products
In December 2024, the Candy Jack Live Resin Infused Pre-Roll 5-Pack maintained its position as the top-selling product for Florist Farms, with impressive sales of 14,147 units. The Dutch Hawaiian Infused Pre-Roll 5-Pack also held steady in second place, continuing its consistent performance from November. The THC/CBN 1:1 Bedtime Blueberry Sleep Gummies 10-Pack remained in third place, showing a steady increase in sales over the months. A notable entry in December is the CBC/THC 1:1 Strawberry Lemonade Gummies 10-Pack, which secured the fourth position, marking its first appearance in the rankings. The Peach Gummies 10-Pack rounded out the top five, showcasing the growing popularity of edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
