Oct-2025
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Overview
Market Insights Snapshot
Florist Farms has shown a consistent performance in the New York market, particularly in the Pre-Roll and Vapor Pens categories. In the Pre-Roll category, Florist Farms maintained a steady 4th position from July through October 2025, indicating a strong hold in this segment. Their Vapor Pens category experienced a slight dip from 6th to 7th position in October, which might suggest increased competition or a shift in consumer preferences. Despite this minor drop, the Vapor Pens category remains a significant contributor to their sales. The Edible category has seen stable rankings at 13th position, though the sales figures show an interesting fluctuation with a dip in September followed by a recovery in October.
In the Flower category, Florist Farms experienced some challenges, dropping to 28th position in September before recovering slightly to 25th in October. This fluctuation might highlight potential areas for improvement or changes in market dynamics that could be affecting their standing. Notably, the Flower category did not see as significant sales figures as other categories, suggesting that Florist Farms might be focusing more on their strengths in Pre-Rolls and Vapor Pens. Overall, while the brand has maintained a strong presence in certain categories, there are opportunities for growth and improvement in others, particularly in the competitive Flower market within New York.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Florist Farms has experienced a slight decline in its ranking, moving from 6th place in July through September 2025 to 7th place in October 2025. This shift is notable as it coincides with the rise of PAX, which improved its position from 7th to 6th place during the same period. Despite this change, Florist Farms maintains a competitive edge over Holiday, which consistently held the 8th position. Meanwhile, Rove remains a strong competitor, though it experienced a slight drop from 4th to 5th place. The emerging brand Untitled has shown significant growth, climbing from 23rd place in July to 9th in October, indicating a potential future threat. These dynamics suggest that while Florist Farms remains a key player, it faces increasing pressure from both established and emerging brands, necessitating strategic adjustments to maintain and improve its market position.

Notable Products
In October 2025, the top-performing product from Florist Farms was the Sleep - THC/CBN 1:1 Bedtime Blueberry Gummies 10-Pack, which climbed to the number one rank with sales of $4,810. The Blue Dream Live Resin Cartridge made a notable leap to the second position, reflecting a strong performance after being ranked fifth in August. The Happy - CBC/THC 1:1 Strawberry Lemonade Gummies secured the third spot, demonstrating a consistent presence in the top ranks. Blue Dream Infused Pre-Roll 5-Pack maintained its fourth position from September. Witches Brew Live Resin Infused Pre-Roll 5-Pack, despite a slight decline, held onto the fifth position, showing resilience in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







