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Jul-2025
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Overview
Market Insights Snapshot
Florist Farms has shown a varied performance across different product categories in New York. In the Edible category, the brand maintained a consistent ranking of 13th from May to July 2025, despite a slight fluctuation in sales figures, with a dip in May followed by a recovery in July. The Flower category saw more dynamic changes, with Florist Farms slipping to 26th place in June before improving to 23rd in July, suggesting some volatility in consumer preferences or competitive pressures. Notably, the brand did not break into the top 30 in this category in some months, which could indicate challenges in maintaining market share.
In contrast, the Pre-Roll and Vapor Pens categories have been strongholds for Florist Farms in New York. The brand consistently ranked in the top 4 for Pre-Rolls, even reaching the 3rd position in April and June, indicating a robust demand for their offerings. Vapor Pens also showed a promising upward trajectory, with the brand climbing from 13th place in April to 6th in July, highlighting a successful strategy or product innovation that resonated well with consumers. These insights suggest that while Florist Farms faces challenges in some areas, it is effectively capitalizing on opportunities in others, particularly in the Pre-Roll and Vapor Pens segments.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Florist Farms has shown a notable upward trajectory in rankings from April to July 2025. Initially positioned at 13th place in April, Florist Farms climbed to 6th by July, indicating a significant improvement in market presence. This ascent is particularly impressive when compared to competitors like PAX and Holiday, which maintained relatively stable ranks within the top 10 but did not exhibit similar upward momentum. Meanwhile, Fernway and Mfny (Marijuana Farms New York) consistently held higher ranks, yet Florist Farms' rapid rise suggests a closing gap in sales performance. This trend indicates a growing consumer preference for Florist Farms, potentially driven by effective marketing strategies or product innovations that resonate well with the New York market.
Notable Products
In July 2025, the top-performing product for Florist Farms was Candy Jack Live Resin Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its consistent rank of 1 since April, with notable sales of 10,132 units. Following closely in second place was Dutch Hawaiian Infused Pre-Roll 5-Pack (2.5g), which has held its position since June after rising from the third position in previous months. Witches Brew Live Resin Infused Pre-Roll 5-Pack (2.5g) remained steady at rank 3, showing stability in its performance. The Sleep - THC/CBN 1:1 Bedtime Blueberry Gummies 10-Pack (100mg THC, 100mg CBN) held the fourth position consistently, while the Happy - CBC/THC 1:1 Strawberry Lemonade Gummies 10-Pack (100mg CBC, 100mg THC) maintained its fifth position after re-entering the ranks in June. Overall, the rankings for the top products have shown remarkable consistency over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
