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Aug-2025
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Overview
Market Insights Snapshot
Florist Farms has demonstrated a solid presence in the New York market, particularly in the Pre-Roll category, where they consistently maintained a top 5 ranking from May through August 2025. This stability highlights their strong foothold in this segment, with consistent sales figures that suggest a loyal customer base. In the Vapor Pens category, Florist Farms showed a slight improvement, climbing from 8th place in May to 6th in July, before settling at 7th in August. This indicates a competitive performance, as they remain a strong contender in a highly dynamic product category. Meanwhile, their performance in the Edible category also saw a positive shift, moving up one spot to 12th by August, suggesting a gradual increase in consumer interest or effective marketing strategies in this category.
In contrast, Florist Farms faced challenges in the Flower category, where their rank fluctuated and ultimately declined to 27th by August 2025. This drop out of the top 25 could indicate increased competition or shifts in consumer preferences that the brand needs to address to regain its standing. Despite these challenges, the brand's overall performance across different categories in New York reflects a balanced portfolio with opportunities for growth, particularly in maintaining their stronghold in Pre-Rolls and capitalizing on the upward trend in Edibles. The data suggests that while Florist Farms is performing well in certain areas, there is room for strategic adjustments to enhance their market position in others.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Florist Farms has shown resilience and steady performance, maintaining a consistent rank between 6th and 8th place from May to August 2025. Despite facing strong competition from brands like Mfny (Marijuana Farms New York), which consistently held a top 5 position, and PAX, which fluctuated between 6th and 7th place, Florist Farms managed to secure the 7th position in August. Notably, Sapphire Farms made significant strides, climbing from 22nd place in May to 9th in August, indicating a potential threat to Florist Farms' market share. Meanwhile, Holiday remained close behind Florist Farms, consistently ranking 8th. The competitive dynamics suggest that while Florist Farms has maintained its position, the brand needs to strategize effectively to fend off rising competitors and capitalize on its current market standing.
Notable Products
In August 2025, the top-performing product for Florist Farms was the Dutch Hawaiian Infused Pre-Roll 5-Pack (2.5g), which claimed the number one rank with sales of 6676 units. This product improved its position from second place in the previous two months. The Candy Jack Live Resin Infused Pre-Roll 5-Pack (2.5g), previously holding the top rank from May to July, fell to second place. Notably, the Sleep - THC/CBN 1:1 Bedtime Blueberry Gummies 10-Pack (100mg THC, 100mg CBN) climbed to third place, marking a consistent rise in rankings since May. The Happy - CBC/THC 1:1 Strawberry Lemonade Gummies 10-Pack (100mg CBC, 100mg THC) also showed an upward trend, moving to fourth place from fifth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
