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Dec-2025
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Overview
Market Insights Snapshot
Florist Farms has shown consistent performance in the New York market, particularly in the Edible and Vapor Pens categories. In the Edible category, Florist Farms maintained a steady rank of 13th from September to November 2025, before experiencing a slight drop to 14th in December. Despite this minor decline in ranking, the brand's sales in this category demonstrated a positive trend, culminating in a December sales figure that reflected a significant increase from September. Meanwhile, in the Vapor Pens category, Florist Farms consistently held the 6th position throughout the last four months of 2025, showcasing stable performance and a healthy growth in sales over the same period.
In contrast, the Flower category presented a more fluctuating scenario for Florist Farms in New York. The brand's ranking improved slightly from 27th in September to 26th in October but fell out of the top 30 in November before rebounding back to 27th in December. This volatility indicates potential challenges in maintaining a steady market position within this category. On the other hand, the Pre-Roll category has been a stronghold for Florist Farms, with the brand consistently ranking 4th or 5th throughout the last four months of 2025, reflecting a robust demand and stable consumer preference. This consistent performance in Pre-Rolls, coupled with the strong showing in Vapor Pens, highlights Florist Farms' strategic positioning within certain product categories in the competitive New York market.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in New York, Florist Farms consistently maintained its position at rank 6 from September to December 2025, showcasing stability in a dynamic market. Despite not breaking into the top 5, Florist Farms demonstrated a positive sales trajectory, with sales figures increasing each month, indicating growing consumer interest and market penetration. In contrast, Mfny (Marijuana Farms New York) held a steady position at rank 4, with a notable sales surge in December, potentially posing a competitive challenge. Meanwhile, Rove experienced a slight decline in rank, moving from 4th to 5th, which may present an opportunity for Florist Farms to capitalize on shifting consumer preferences. Additionally, Brass Knuckles made a significant leap from outside the top 20 to rank 7 in November, suggesting a volatile market environment where consumer loyalty can shift rapidly. These dynamics highlight the importance for Florist Farms to continue its upward sales momentum and explore strategic initiatives to potentially climb the ranks in the upcoming months.
Notable Products
In December 2025, the top-performing product for Florist Farms was the Sleep - THC/CBN 1:1 Bedtime Blueberry Gummies 10-Pack, which maintained its number one rank for the fourth consecutive month with notable sales of 5,313 units. The Happy - CBC/THC 1:1 Strawberry Lemonade Gummies 10-Pack held steady at the second position, showing consistent growth in sales figures since October. Witches Brew Live Resin Infused Pre-Roll 5-Pack climbed to the third position, up from fifth in November, demonstrating a significant increase in popularity. Candy Jack Live Resin Infused Pre-Roll 5-Pack remained stable at the fourth position, while the Blue Dream Live Resin Cartridge dropped slightly to fifth place, despite a strong performance in previous months. Overall, the edible category dominated the top ranks, with pre-rolls showing notable improvements in sales and rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
