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Jun-2024
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Overview
Market Insights Snapshot
Florist Farms has shown notable consistency in the Edible category within New York, maintaining a solid rank of 6 from March through June 2024. This stability in ranking suggests a strong and steady demand for their edible products. However, the Flower category tells a different story, with Florist Farms experiencing a significant drop from 9th place in March to 26th place by June. This downward trend indicates potential challenges in maintaining their position in the highly competitive flower market.
In the Pre-Roll category, Florist Farms has demonstrated a robust performance, climbing from 7th place in March to a peak of 5th place in April and May, before slightly dropping back to 6th in June. This suggests that their pre-roll offerings are well-received, though there is slight fluctuation in their ranking. For Vapor Pens, Florist Farms has shown gradual improvement, moving up from 12th place in March and April to 11th place in May and June, indicating a positive trajectory in this category. The absence of Florist Farms from the top 30 in any category would be a critical point of concern, highlighting areas where the brand needs to improve to regain competitive standing.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Florist Farms has shown notable fluctuations in its ranking and sales performance over the past few months. Starting from a rank of 7th in March 2024, Florist Farms climbed to 5th place in April and May before slightly dropping to 6th in June. This movement indicates a competitive but relatively stable position in the market. In contrast, Mfny (Marijuana Farms New York) consistently held higher ranks, maintaining 3rd place in April and May, which suggests stronger market penetration and brand loyalty. Meanwhile, Nanticoke experienced more volatility, dropping to 9th in April but recovering to 5th by June, potentially indicating aggressive marketing or seasonal demand shifts. Hudson Cannabis made a significant leap from 14th in March to 6th in May, showcasing rapid growth that could pose a future threat to Florist Farms. Lastly, Supernaturals New York remained relatively stable but lower in the rankings, suggesting a consistent but less competitive presence. These dynamics highlight the importance for Florist Farms to continuously innovate and adapt to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product from Florist Farms was the THC/CBN 1:1 Bedtime Blueberry Sleep Gummies 10-Pack (100mg THC, 100mg CBN), which reclaimed its top spot with sales of $4210. The Dutch Hawaiian Infused Pre-Roll 5-Pack (2.5g) rose to second place with a notable increase in sales from previous months. Candy Jack Infused Pre-Roll 5-Pack (2.5g) dropped to third place after leading in May. The Sour Green Apple Gummies 10-Pack (100mg) maintained consistent performance, holding steady in fourth place across multiple months. La Bomba Pre-Roll 7-Pack (3.5g) remained in fifth place, showing steady sales growth.
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