.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Breeze Canna has shown varied performance across different states in the Vapor Pens category. In Illinois, the brand experienced a notable improvement, moving from a rank of 28 in September 2025 to 24 by December 2025. This upward trajectory in Illinois indicates a positive reception and growing market presence, especially considering they were not in the top 30 in November, only to bounce back strongly the following month. The sales figures in Illinois reflect this positive trend, with December sales significantly higher than those in the preceding months.
Conversely, in Michigan, Breeze Canna's performance in the Vapor Pens category has seen a gradual decline in rankings from September to December 2025. Starting at rank 7 in September, the brand slipped to rank 12 by December. This decline in rank suggests increasing competition or shifting consumer preferences within the state. Despite this, the brand's consistent presence in the top 12 indicates a stable, albeit slightly challenged, market position. The sales figures align with this trend, showing a decrease over the months, which could be a point of concern for the brand's strategy in Michigan moving forward.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Breeze Canna has experienced a notable shift in its market positioning from September to December 2025. Initially ranked 7th in September, Breeze Canna saw a decline to the 12th position by December. This downward trend in rank coincides with a decrease in sales over the same period, suggesting a potential loss of market share. In contrast, Rove, which started at the 8th position, maintained a relatively stable presence, ending at the 10th rank, despite a decrease in sales. Meanwhile, Traphouse Cannabis Co. improved its rank from 20th to 14th, with a consistent increase in sales, indicating a growing market presence. High Minded also showed resilience, moving from 13th to 11th, with sales rebounding in December. Notably, Giggles made a significant leap from 30th to 13th, driven by a substantial increase in sales, highlighting its rapid market entry and growth. These shifts suggest that while Breeze Canna faces challenges, competitors are capitalizing on market opportunities, emphasizing the need for strategic adjustments to regain competitive advantage.
Notable Products
In December 2025, the top-performing product for Breeze Canna was Super Lemon Haze Live Resin Disposable (1g) in the Vapor Pens category, achieving the number one rank with sales of $2,352. Following closely, Watermelon Wave Distillate Disposable (1g) secured the second position, showing an improvement from its third-place ranking in November. Blueberry Lemonade Distillate Rechargeable Disposable (1g) dropped to third place after leading in October and maintaining second in November. NBreeze x Astro Hippie - Neon Straw Guava Distillate Disposable (1g) entered the top five at fourth place, having not ranked in November. Citrus Soda Distillate Disposable (1g) made its debut in the rankings at fifth position, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
