Aug-2025
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Overview
Market Insights Snapshot
Breeze Canna has demonstrated varied performance across different states, particularly in the Vapor Pens category. In Arizona, the brand did not manage to break into the top 30 rankings by August 2025, indicating a challenging market presence in this state. Conversely, in Illinois, Breeze Canna showed a more stable performance, maintaining a presence in the rankings throughout the summer months. Although they dipped slightly to 31st in July, they quickly rebounded to 30th in August. This suggests a resilient foothold in the Illinois market, albeit with some competitive pressure.
In Michigan, Breeze Canna has consistently held the 6th position in the Vapor Pens category from May through August 2025. This consistent ranking highlights their strong market presence and consumer loyalty in Michigan, where they also saw a notable increase in sales from July to August, reaching over two million dollars. The brand's ability to maintain a top-tier position in Michigan contrasts with its challenges in Arizona, indicating regional differences in market strategy and consumer preferences. These trends provide valuable insights into Breeze Canna's regional strengths and potential areas for growth.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Breeze Canna has maintained a consistent rank of 6th place from May to August 2025, showcasing stability in a dynamic market. Despite this steadiness, Breeze Canna faces stiff competition from brands like Platinum Vape and Drip (MI), which have consistently held higher ranks, oscillating between 4th and 5th positions. This suggests a strong consumer preference for these brands, potentially due to product differentiation or brand loyalty. Meanwhile, Rove and Crude Boys have shown fluctuations in their rankings, indicating a more volatile market presence. Breeze Canna's sales trajectory shows an upward trend, particularly notable in August with a significant increase, which could signal effective marketing strategies or product enhancements. However, to climb the ranks, Breeze Canna may need to further innovate or differentiate to capture market share from these leading competitors.
Notable Products
In August 2025, the top-performing product for Breeze Canna was the Blueberry Lemonade Distillate Rechargeable Disposable (1g) in the Vapor Pens category, maintaining its number one rank from July with impressive sales of 7934 units. Following closely was the Watermelon Wave Distillate Disposable (1g), which climbed to the second position from not being ranked in July. The Strawberry Cream Distillate Rechargeable Disposable (1g) took the third spot, slightly dropping from its second position in July. Meanwhile, the Tropical Rainbow Beltz Live Resin Disposable (1g) experienced a decline, moving from third to fourth place. Notably, the Rainbow Sherbet BDT Distillate Rechargeable Disposable (1g) entered the rankings for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.