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Sep-2025
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Overview
Market Insights Snapshot
Breeze Canna has demonstrated varied performance across different states, with notable fluctuations in their rankings in the Vapor Pens category. In Illinois, the brand has experienced a slight dip in rankings, moving from 21st in August 2025 to 24th in September 2025. This decline could be indicative of increased competition or shifting consumer preferences in the state. Despite the ranking drop, Breeze Canna's presence in the top 30 suggests a consistent demand for their products, although their sales in September 2025 saw a decrease compared to previous months. This could be a point of concern that might require strategic adjustments to regain momentum.
In contrast, Michigan presents a more stable scenario for Breeze Canna, where the brand has maintained a strong 6th position in the Vapor Pens category from June through September 2025. This consistent ranking indicates a solid market presence and suggests that Breeze Canna has successfully captured a loyal customer base in Michigan. The brand's sales figures in Michigan reflect a peak in August 2025, which could be attributed to effective marketing strategies or seasonal demand variations. However, the drop in sales in September 2025 might warrant a closer look to ensure sustained growth and to capitalize on their strong market position in the state.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Breeze Canna consistently maintained its 6th rank from June to September 2025, showcasing stability amidst a dynamic market. Despite this steady ranking, Breeze Canna faces stiff competition from brands like Platinum Vape, which consistently held higher ranks, fluctuating between 4th and 5th place, and experiencing a notable sales surge in September. Meanwhile, Drip (MI) also demonstrated competitive pressure, briefly surpassing Breeze Canna in August. Although Breeze Canna's sales saw a dip in September, the brand's ability to maintain its rank suggests a loyal customer base, yet highlights the need for strategic initiatives to climb higher in the rankings and capture a larger market share.
Notable Products
In September 2025, the top-performing product from Breeze Canna was the Tropical Rainbow Beltz Live Resin Disposable (1g) within the Vapor Pens category, reclaiming its number one rank with impressive sales of 5319 units. The Granddaddy Purple Live Resin Disposable (1g) maintained a strong presence, ranking second, despite fluctuations in previous months. A new entry, Super Lemon Haze Live Resin Disposable (1g), emerged, capturing the third spot in its debut month. Blueberry Lemonade Distillate Rechargeable Disposable (1g), which held the top rank in July, fell to fourth place. Lastly, Watermelon Wave Distillate Disposable (1g) rounded out the top five, showing a slight decline from its previous third position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
