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Oct-2025
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Overview
Market Insights Snapshot
Breeze Canna has shown varied performance across different states and categories, particularly in the Vapor Pens category. In Illinois, the brand maintained a steady presence, ranking within the top 30 throughout the months from July to October 2025. Despite fluctuating rankings, moving from 24th to 25th, the brand's ability to stay within the top 30 indicates a stable market position in Illinois. However, a closer look at sales figures reveals a slight dip in sales during September, followed by a recovery in October, suggesting potential challenges in maintaining consistent performance.
In contrast, Breeze Canna's performance in the Michigan market appears more competitive, with rankings fluctuating between 6th and 9th place over the same period. This indicates a strong presence in Michigan's Vapor Pens category, suggesting that the brand is a significant player in this market. However, a notable decline in sales from August to October may hint at increasing competition or shifting consumer preferences. Despite this, the brand's ability to remain within the top 10 reflects its resilience and potential for maintaining a strong foothold in Michigan's dynamic marketplace.
Competitive Landscape
In the competitive landscape of the Michigan vapor pen market, Breeze Canna has demonstrated notable fluctuations in its ranking over the past few months. In July 2025, Breeze Canna held the 7th position, improving to 6th in August, but then experienced a slight decline to 7th in September and further to 9th in October. This shift in rank is reflective of the dynamic market conditions and the competitive pressures from brands like Rove and Crude Boys, which have consistently maintained strong positions. Notably, Jeeter made a significant leap from being outside the top 20 in July to securing the 7th position by October, indicating a robust growth trajectory that could pose a challenge to Breeze Canna's market share. Despite these challenges, Breeze Canna's sales figures have shown resilience, particularly in August, where it achieved its highest sales, suggesting a strong brand presence and customer loyalty in the region.
Notable Products
In October 2025, the top-performing product from Breeze Canna was the Blueberry Lemonade Distillate Rechargable Disposable (1g) in the Vapor Pens category, maintaining its number 1 rank from previous months with a sales figure of 2,974 units. The Granddaddy Purple Live Resin Disposable (1g) also showed strong performance, holding the second position, consistent with its rank in September. A new entry, NBreeze x Astro Hippie - Neon Straw Guava Distillate Disposable (1g), debuted at the third position, indicating a successful launch. The Tropical Rainbow Beltz Live Resin Disposable (1g) experienced a drop from first place in September to third in October, while Berry Burst BDT Distillate Disposable (1g) entered the rankings at fourth place. Overall, the data highlights a competitive market with several products vying for the top positions in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
