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Apr-2025
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Overview
Market Insights Snapshot
Breeze Canna's performance in the Vapor Pens category shows varied results across different states. In Arizona, the brand struggled to break into the top 30 throughout the first four months of 2025, with their rankings hovering in the 40s. This indicates a challenging market presence in the state, as they failed to secure a position within the top tier. In contrast, Illinois saw Breeze Canna maintaining a consistent position within the top 31, although there was a slight downward trend from January to March, followed by stabilization in April. This suggests some competitive pressure but also a degree of resilience in the market.
In Michigan, Breeze Canna demonstrated strong performance, consistently ranking within the top 6. The brand even achieved the 4th position in March before slightly dropping to 6th in April. This indicates a robust market presence and suggests that the brand is well-received among consumers in Michigan. Despite the dip in sales from March to April, the overall trend in Michigan remains positive, highlighting the state's significance for Breeze Canna's Vapor Pens category. These movements across states underscore the brand's varying degrees of success and challenges in different markets.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Breeze Canna has experienced fluctuating rankings from January to April 2025, reflecting shifts in market dynamics. Starting at a solid 5th place in January, Breeze Canna improved to 4th in March, before dropping to 6th in April. This movement suggests a competitive tussle with brands like Platinum Vape, which consistently held strong at 4th place except for a brief dip in March, and Drip (MI), which maintained a close competition by ranking 5th in March and 5th again in April. Meanwhile, Crude Boys remained stable at 7th throughout, indicating a less volatile position. Despite the rank fluctuations, Breeze Canna's sales peaked in March, aligning with its highest rank, but faced a decline in April, which could suggest the need for strategic adjustments to regain momentum against these formidable competitors.
Notable Products
In April 2025, Breeze Canna's top-performing product was the Breeze x Astro Hippie - Tropical Rainbow Beltz Live Resin Disposable (1g) in the Vapor Pens category, maintaining its top rank from March with sales of 6,370 units. The Neon Straw Guava Distillate Disposable (1g) also held steady at the second position, reflecting consistent demand. Berry Burst BDT Distillate Disposable (1g) secured the third spot, while Super Lemon Haze Live Resin Disposable (1g) followed closely in fourth place. Notably, the Blueberry Lemonade Distillate Rechargable Disposable (1g) dropped from first place in January and February to fifth in April, indicating a shift in consumer preference. Overall, the Vapor Pens category showed dynamic changes, with new entries and shifts in rankings highlighting evolving trends in product popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
