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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Breeze Canna remained concentrated in Vapor Pens at 94.00% share while Pre-Roll held 6.00%, even as brand-level sales were down 43.40% year over year and average price declined 4.17%. Within categories, Vapor Pens fell 46.78% YoY but grew 7.64% month over month, while Pre-Roll, albeit small, expanded 29.19% MoM; the average item price in Vapor Pens was $19.71 versus $22.00 in Pre-Roll. Given Vapor Pens rank 15 in Michigan, the mix indicates a heavily concentrated portfolio where modest MoM recovery in the core category and outsized Pre-Roll momentum have not yet offset deep YoY contraction, implying reliance on a single category is amplifying volatility.
These shifts suggest Breeze Canna’s positioning is tethered to Vapor Pens’ demand cycles, with a 7.64% MoM uptick offering short-term lift but a 46.78% YoY drop signaling share risk if category headwinds persist. The 29.19% MoM rise in Pre-Roll against a 6.00% share indicates a potential secondary pillar that could cushion swings, while a 4.17% YoY average price reduction alongside a $19.71 Vapor Pens price points to a value-leaning stance rather than premium defense. The pattern implies Breeze Canna can stabilize rank 15 in Michigan Vapor Pens by converting MoM gains while gradually expanding Pre-Roll to diversify revenue concentration and mitigate category-specific downturns.
Competitive Landscape
Breeze Canna sits at rank #15 in MI Vapor Pens in May 2026, down 9 positions year over year from #6, while holding flat versus February 2026 at #15; this contrasts with MKX Oil Company rising to #1 with a year-over-year rank of #3 and sales up 44.2%, and Mitten Extracts at #2 with a year-over-year rank of #1 despite a 11.7% sales decline. The drop from a peak of #2 in July 2024 to #15 in May 2026, coupled with peers like Muha Meds at #3 and down 27.5% in sales year over year versus Breeze Canna’s steeper rank erosion, implies a relative share loss concentrated in 2025–2026 rather than a category-wide contraction, signaling that sustaining mid-pack position at #15 will require reversing brand-specific headwinds rather than waiting for market lift.
Notable Products
Berry Burst BDT Distillate Disposable (1g) set the tone in May 2026 with a +65.9% month-over-month surge and a climb to rank 1, while Sweet Peach Distillate Disposable (1g) fell -16.1% and Rainbow Sherbet BDT Distillate Rechargeable Disposable (1g) dropped -24.9% to rank 7. Strawberry Kiwi Pro Live Resin Disposable (1g) gained +17.9% to rank 2 as Strawberry Cream Distillate Disposable (1g) slipped -1.3% at rank 4, and four of the top ten are Vapor Pens in the distillate disposable family. The pattern implies Breeze Canna is tilting toward high-velocity fruit-forward disposables, concentrating volume at the top while pruning weaker SKUs in the mid-pack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
