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Jul-2025
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Overview
Market Insights Snapshot
Breeze Canna has demonstrated varied performance across different states and categories, with notable movements in the vapor pens category. In Arizona, the brand did not make it into the top 30 rankings from April to July 2025, suggesting either a nascent presence or competitive challenges in this market. Conversely, in Illinois, Breeze Canna showed some fluctuations, starting at rank 28 in April, dropping to 30 in May, climbing to 26 in June, and then falling out of the top 30 by July. This indicates a competitive and dynamic market environment where Breeze Canna is actively contending for market share.
In Michigan, Breeze Canna has maintained a strong and consistent presence, holding the 6th rank in the vapor pens category from April through July 2025. This consistent ranking highlights Michigan as a key market where Breeze Canna has established a solid foothold. The brand's sales figures in Michigan, while showing a slight decline from April to June, rebounded in July, underscoring the brand's resilience and potential for sustained growth in this state. Such consistency in rankings and sales indicates a stable consumer base and effective market strategies in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Breeze Canna consistently held the 6th rank from April to July 2025. Despite maintaining a steady position, Breeze Canna's sales showed a slight downward trend, which could be a concern in the face of competitors like Platinum Vape and Drip (MI), both of which ranked higher and demonstrated stronger sales figures. Notably, Platinum Vape consistently improved its rank, reaching the 4th position by July 2025, while Drip (MI) maintained a stable 5th rank. Meanwhile, Crude Boys and Play Cannabis fluctuated in their rankings, with Crude Boys moving from 7th to 8th and Play Cannabis improving from 9th to 7th. This competitive environment suggests that Breeze Canna may need to strategize on enhancing its market share and addressing the sales decline to maintain its position against these dynamic competitors.
Notable Products
In July 2025, the top-performing product from Breeze Canna was the Blueberry Lemonade Distillate Rechargable Disposable (1g) from the Vapor Pens category, achieving the number one rank with sales of 6498 units. This product showed a significant rise from its previous rank of third in June. The Strawberry Cream Distillate Rechargeable Disposable (1g) debuted impressively at the second position. The Tropical Rainbow Beltz Live Resin Disposable (1g), previously holding the top spot in April and June, fell to third place in July. Meanwhile, the Berry Burst BDT Distillate Disposable (1g) dropped to fourth, after reaching the top rank in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
