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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Galactic concentrated 53.49% of sales in Vapor Pens with year-over-year growth of 9.94% and month-over-month growth of 2.43%, while Flower held 27.54% share with a -30.87% year-over-year decline but a 9.33% month-over-month rebound. Pre-Roll accounted for 11.44% share with -28.65% year-over-year change alongside a 16.05% month-over-month rise, and Concentrates reached 4.65% share with a 664.31% year-over-year surge but a -8.03% month-over-month pullback; Edible sat at 2.88% share with -59.27% year-over-year and -28.87% month-over-month declines. Average price rose 47.34% year over year to $24.85 as brand sales fell -10.88% year over year, indicating a mix shift toward higher-ticket inhalables offset by contraction in legacy Flower and Edible volumes.
Galactic’s rank of 2 in Vapor Pens in Missouri positions the brand to lean into an inhalables-led identity as Vapor Pens expand share to 53.49% and Flower compresses to 27.54%. The divergence—Vapor Pens up 9.94% year over year versus Flower down -30.87% year over year—suggests pricing power and product depth in vapes can buffer unit softness tied to the 47.34% average price increase, while the 664.31% year-over-year spike in Concentrates with only 4.65% share points to a scalable niche rather than a core pillar today. The pattern implies that sustaining second-place vape rank while converting the 16.05% month-over-month lift in Pre-Roll and the 9.33% month-over-month recovery in Flower into durable share could stabilize total sales against the -10.88% brand-level year-over-year decline.
Competitive Landscape
Galactic is currently ranked #2 in MO Vapor Pens, a 5-position climb from #7 year over year, after peaking at #1 in March 2026 but slipping 1 rank from #1 in February 2026 to #2 in May 2026; meanwhile, Illicit / Illicit Gardens held #1 both year over year and in May 2026 with year-over-year sales up 33.09%, and Good Day Farm improved from #6 to #3 alongside a 38.71% sales increase. With Pinpoint moving from #10 to #4 on 60.74% growth and Sinse Cannabis rising from #9 to #5 with 32.36% growth, Galactic’s descent from its March 2026 peak to #2 while still up 5 ranks year over year implies a maturing position where maintaining share will require defending against faster rank momentum below rather than overtaking a steady #1 above.
Notable Products
Blueberry Moon Terp Distillate Cartridge (1g) posted the steepest decline in May 2026 at -37.4% MoM while sitting at rank 4, and Florida Sunshine Terpene Distillate Cartridge (1g) fell -30.9% MoM despite holding rank 1; Strawberry Stardust Terp Cartridge (1g) moved up with +21.0% MoM at rank 2. Eight of the top ten SKUs are Vapor Pens, concentrating share at the very top of the lineup, yet Celestial Sherbert Distillate Terp Cartridge (1g) also slipped -9.5% MoM at rank 5 alongside a near-flat -0.17% MoM for Warp Speed Watermelon Terp Distillate Cartridge (1g) at rank 8. The pattern implies reliance on a Vapor Pens-heavy mix where leadership is turning over and demand volatility could force SKU rationalization toward faster-moving terp flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
