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Jul-2025
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Overview
Market Insights Snapshot
Galactic's performance across various categories in different states has shown notable fluctuations over the past few months. In Massachusetts, their Flower category has maintained a steady presence within the top 30, showing some resilience by moving from 24th to 21st between June and July 2025. However, their Vapor Pens category has faced challenges, barely maintaining its position within the top 30, indicating potential areas for improvement. Meanwhile, in Michigan, Galactic's Flower category saw a significant improvement, peaking at 23rd in June before slightly dropping to 26th in July. Their Vapor Pens have consistently performed well, staying within the top 11, despite a slight dip in rankings. The Pre-Roll category in Michigan experienced a notable decline, falling from 10th in May to 34th in July, which could be a point of concern for the brand.
In Missouri, Galactic's performance in the Vapor Pens category has been impressive, consistently ranking within the top 5 and even reaching the 4th position in May and July 2025. This indicates a strong foothold in the market, contrasting with their Edible and Pre-Roll categories, which only appeared in the top 30 in July, ranking 30th and 25th respectively. The Flower category in Missouri showed consistent performance, improving from 25th in April and May to 19th in June, before slightly dropping to 20th in July. This mixed performance across categories and states highlights both the strengths and areas for potential growth for Galactic, particularly in expanding their presence in the Edible and Pre-Roll segments where they have not consistently ranked within the top 30.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Galactic has demonstrated a noteworthy upward trajectory in rank and sales over the past few months. Starting from the 8th position in April 2025, Galactic climbed to 4th place by July 2025, showcasing a significant improvement in market presence. This rise is particularly impressive given the consistent performance of competitors like Rove, which maintained a strong hold on the 2nd position throughout the same period. Meanwhile, Kushy Punch experienced a decline, dropping from 3rd to 6th place, which may have opened opportunities for Galactic to capture more market share. Additionally, Elevate (Elevate Missouri) showed a positive trend, moving from 5th to 3rd place, indicating a competitive push in the market. Galactic's strategic positioning and sales growth highlight its potential to further challenge the top contenders in the Missouri vapor pen category.
Notable Products
In July 2025, Galactic's top-performing product was the Florida Sunshine Terpene Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for three consecutive months with a notable sales figure of 26,623. The Strawberry Stardust Terp Cartridge (1g) held steady at the second position, continuing its consistent performance from previous months. The Blueberry Moon Terp Distillate Cartridge (1g) remained at the third rank, despite a slight decrease in sales compared to June. Celestial Sherbert Terp Cartridge (1g) improved its performance by climbing back to the fourth position, recovering from a fifth-place rank in June. A new entrant, Peaches & Cream Terp Distillate Cartridge (1g), debuted at the fifth position, marking its presence in the top rankings for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
