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Dec-2025
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Overview
Market Insights Snapshot
In examining Galactic's performance across various categories, notable trends emerge in different states. In Massachusetts, the Flower category saw a decline from a rank of 7 in September 2025 to 16 by December 2025. This drop could be concerning, especially given the initial strong position within the top 10. Conversely, the Vapor Pens category in Massachusetts showed a more stable performance, maintaining a rank around the mid-20s throughout the last quarter of 2025, with a slight uptick in sales in December. In Michigan, Galactic did not make it into the top 30 for Edibles until December, when it ranked 39th, indicating a possible area for growth or increased market penetration in the future.
In Missouri, Galactic's performance in the Vapor Pens category is particularly impressive, consistently holding the top spot by December 2025 with increasing sales figures. This indicates strong consumer preference and market dominance in that category. Meanwhile, the Flower and Pre-Roll categories in Missouri maintained relatively stable positions, with Pre-Rolls showing a positive trend by improving from 22nd to 16th over the same period. This upward movement in Pre-Rolls suggests growing consumer interest that Galactic could capitalize on. However, the brand's absence from the top 30 in some categories in other states suggests there are still opportunities for expansion and increased visibility.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Galactic has demonstrated a strong upward trajectory, particularly in the final months of 2025. Initially ranked second in September and October, Galactic surged to the top position in November and maintained this lead through December. This ascent is noteworthy given the presence of formidable competitors like Illicit / Illicit Gardens, which held the top rank in the earlier months but was overtaken by Galactic. Meanwhile, Good Day Farm experienced fluctuations, dropping from fifth to ninth before climbing back to third, indicating a less stable performance compared to Galactic's consistent rise. The data suggests that Galactic's strategic initiatives and market positioning have effectively bolstered its sales and rank, allowing it to capture the leading spot in Missouri's vapor pen category by the year's end.
Notable Products
In December 2025, Blueberry Moon Terp Distillate Cartridge (1g) emerged as the top-performing product for Galactic, climbing to the number one rank with a sales figure of 17,373 units. This product showed a consistent upward trend, moving from third in September and second in both October and November. Florida Sunshine Terpene Distillate Cartridge (1g), which had maintained the top rank for three consecutive months, slipped to second place. Strawberry Stardust Terp Cartridge (1g) held steady at the third position throughout the analyzed months. Notably, Celestial Sherbert Terp Cartridge (1g) remained consistent at fourth place, while Martian Melon Terp Distillate Cartridge (1g) debuted in December, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
