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Sep-2024
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Overview
Market Insights Snapshot
Galactic has shown varied performance across different states and product categories, with notable improvements and challenges. In Massachusetts, Galactic's Flower category saw a significant climb from being outside the top 30 in June 2024 to reaching the 20th position by September 2024. This upward trajectory indicates a strong market penetration and increasing consumer preference. Conversely, their Vapor Pens in the same state maintained a consistent rank at 20th place from August to September, suggesting steady demand. However, the lack of top 30 presence in some categories in other states could be a concern for Galactic as they work to strengthen their brand presence across the board.
In Michigan, Galactic's Flower category maintained a robust performance, consistently ranking in the top 10, even improving to the 5th position by September 2024. This suggests a strong foothold in Michigan's Flower market. The Vapor Pens category also showed positive momentum, climbing from 13th in June to 8th in September. Meanwhile, in Missouri, the Vapor Pens category demonstrated significant growth, moving from 13th to 6th place over the same period, reflecting a successful market strategy. The Edibles category in Michigan, however, remained relatively stagnant, hovering around the mid-30s, which may indicate room for growth or re-evaluation of product offerings in this category.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Galactic has demonstrated notable resilience and growth. Over the four-month period from June to September 2024, Galactic's rank has fluctuated, starting at 6th in June, dipping to 8th in August, and then climbing to 5th by September. This upward trajectory in September is significant, especially when compared to competitors like Fluresh, which maintained a relatively stable position but ended the period ranked 7th, and Simply Herb, which improved from 10th to 6th. Notably, Pro Gro consistently held a top-tier position, ranking 2nd or 3rd throughout, indicating a strong market presence. Meanwhile, Goodlyfe Farms made a significant leap from 12th in June to 4th by July, maintaining that position through September. Galactic's sales growth aligns with its improved ranking, suggesting effective strategies in capturing market share, especially as it surpassed Fluresh in the rankings by the end of the period.
Notable Products
In September 2024, the top-performing product from Galactic was the Strawberry Stardust Terp Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 27,325 units. The Blueberry Moon Terp Distillate Cartridge (1g) followed closely, dropping to second place after holding the top spot in July and August. Consistently maintaining its position, the Celestial Sherbert Terp Distillate Cartridge (1g) remained at third place for September. A notable new entry, Galaxy Grape Soda Distillate Cartridge (1g), secured the fourth position. Lemon Lift-Off Terp Cartridge (1g) stayed steady at fifth place, showing a gradual increase in sales over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
