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Apr-2025
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Overview
Market Insights Snapshot
Galactic's performance in the Massachusetts market shows a dynamic shift across different categories. In the Flower category, the brand experienced a notable rise from 23rd to 14th place by March 2025, before slipping back to 21st in April. This fluctuation suggests a volatile market presence, potentially influenced by seasonal trends or competitive pressures. Meanwhile, in the Vapor Pens category, Galactic maintained a relatively stable position, hovering around the mid-20s, indicating a consistent, albeit modest, market penetration. Interestingly, despite not being in the top 30 for Edibles in Michigan, Galactic's sales in this category have been on an upward trajectory, showcasing potential for future growth if this trend continues.
In Michigan, Galactic's performance is marked by significant shifts, particularly in the Flower category. Starting the year strong at 10th place, the brand saw a decline to 34th by April, which could point to increased competition or changing consumer preferences. However, in the Vapor Pens category, Galactic has maintained a strong foothold, consistently ranking around the 8th position, suggesting a robust brand loyalty or product appeal in this segment. Meanwhile, in Missouri, Galactic's Flower category performance has shown a positive trend, climbing from 47th to 25th over four months, highlighting an improving market acceptance. Vapor Pens also demonstrate a solid presence, staying within the top 10, which underscores the brand's established reputation in this category. These movements provide a glimpse into Galactic's strategic positioning and potential areas for focus in the coming months.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Galactic has shown a consistent presence, maintaining a strong position within the top 10 brands from January to April 2025. Despite a slight dip from 8th to 9th place in April, Galactic's sales have remained robust, indicating a stable market presence. Notably, Crude Boys has consistently held the 7th rank, outperforming Galactic in sales, which suggests a potential area for Galactic to strategize on capturing more market share. Meanwhile, Play Cannabis has shown an upward trend, moving from 10th to 8th place, which could pose a competitive threat if this trajectory continues. Additionally, Rove and Vapin Ape have maintained their positions close to Galactic, indicating a tightly contested market segment. Galactic's ability to sustain its sales volume amidst these dynamics highlights its resilience and the importance of strategic marketing efforts to enhance its competitive edge.
Notable Products
In April 2025, the top-performing product from Galactic was the Strawberry Stardust Terp Cartridge (1g) in the Vapor Pens category, maintaining its position as the best-seller for four consecutive months with sales reaching 22,228 units. The Florida Sunshine Terpene Distillate Cartridge (1g) continued to hold the second spot, showcasing strong sales performance throughout the year. The Blueberry Moon Terp Distillate Cartridge (1g) remained steady in third place, despite a slight decrease in sales figures. Celestial Sherbert Terp Cartridge (1g) consistently ranked fourth, showing stable sales across the months. A new entry, Warp Speed Watermelon Terp Distillate Cartridge (1g), debuted at fifth place, indicating a promising start.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
