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Oct-2025
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Overview
Market Insights Snapshot
Society C has demonstrated a varied performance across different categories in Michigan. In the Concentrates category, the brand experienced significant fluctuations, starting at a strong 3rd place in July 2025, dropping to 18th in September, and then recovering to 5th by October. This volatility might suggest a strategic shift or external market influences impacting their ranking. In contrast, Society C maintained a consistent 2nd place ranking in the Flower category throughout the same period, indicating a stable and strong presence in this segment. The consistency in the Flower category might reflect a loyal customer base or effective product offerings that resonate well with consumers.
In the Vapor Pens category, Society C's performance was less stable, with rankings oscillating between 11th and 17th place over the four months. This inconsistency might point to challenges in maintaining a competitive edge or the presence of strong competitors in the market. Notably, the brand was unable to break into the top 10, which could be a point of concern or an area for potential growth. The absence of Society C from the top 30 in any category during this period would have been a significant red flag; however, their presence in the rankings indicates a competitive stance across multiple categories. This varied performance across categories highlights both the strengths and potential areas for improvement for Society C in the Michigan market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Society C has consistently maintained its position as the second-ranked brand from July to October 2025. This stability in rank suggests a strong and loyal customer base, although it faces stiff competition from High Minded, which has dominated the top spot throughout the same period. Despite the competitive pressure, Society C's sales figures have shown resilience, with a notable increase from September to October, indicating effective strategies in customer retention and possibly new customer acquisition. Meanwhile, Goodlyfe Farms and Play Cannabis have also been consistent in their ranks, but their sales figures are notably lower than Society C's, highlighting Society C's strong market presence and potential for further growth in the Michigan flower market.
Notable Products
In October 2025, the top-performing product from Society C was Gastro Pop (3.5g) in the Flower category, maintaining its number one rank from September with sales of 33,605 units. Devil's Drip (3.5g) followed closely as the second-ranked product, consistent with its position from August and September, although its sales figures saw a decrease. The Runtz (3.5g) held steady in third place for the second consecutive month, indicating stable demand. Fire As Fuck (3.5g) entered the rankings for the first time in October, securing the fourth position with notable initial sales. Spritzer (3.5g) reappeared in the rankings at fifth place, showing a resurgence from its absence in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
