.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Society C has demonstrated notable performance in the Michigan market, particularly within the Flower category. In January 2025, they achieved the top rank, and although they slipped slightly to third in February and April, they maintained a strong second place in March. This consistency at the top of the rankings, alongside substantial sales figures, highlights their strong presence in this category. In the Concentrates category, Society C showed impressive upward momentum, moving from the 17th position in January to just outside the top ten by April. This trend indicates a growing consumer preference for their products in this segment, despite a dip in February where they ranked 28th.
In contrast, Society C's performance in the Vapor Pens category in Michigan has been less consistent. Starting the year outside the top 50, they made significant progress to reach the 32nd position by March, although they experienced a slight decline to 36th in April. Despite this fluctuation, the increase in sales from January to March suggests a positive reception of their vapor pen products, though they are yet to break into the top 30. The absence of a ranking in this category in earlier months might reflect challenges in gaining traction or competition within the market. Overall, Society C's varied performance across categories in Michigan provides insights into both their strengths and areas for potential growth.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Society C has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially holding the top position in January, Society C saw a decline to third place by February, where it remained in March before slightly recovering in April. This shift in rank can be attributed to the aggressive performance of competitors like High Minded, which consistently held the first position from February onwards, and Pro Gro, which maintained a strong presence in the top three throughout the period. Despite these challenges, Society C's sales figures showed resilience, with a noticeable rebound in April, suggesting effective strategies to counteract competitive pressures. Meanwhile, brands like Redemption and Play Cannabis also improved their standings, indicating a dynamic and competitive market environment that Society C must navigate to maintain its market share.
Notable Products
In April 2025, Devil's Drip (3.5g) emerged as the top-performing product for Society C, climbing to the first position with notable sales figures of 25,632. The Runtz (3.5g) improved its standing, moving up to the second position from third in March. Gastro Pop (3.5g) saw a slight decline, dropping to third place after holding the top rank in January and March. Newcomer Spritzer (3.5g) entered the rankings at fourth place, reflecting a strong entry into the market. El Chivo (3.5g) dropped to fifth position, showing a consistent decline from its peak in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
