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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Society C is stocked at 395 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Monroe, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Society C’s category mix tilted toward Flower at 50.53% share with a month-over-month gain of 7.96% but a year-over-year decline of 22.46%, while Vapor Pens climbed to 44.15% share on a 232.76% year-over-year surge despite a 9.88% month-over-month pullback; Concentrates held 5.24% share with a 7.92% month-over-month rise and a 17.02% year-over-year decline. Against a brand-level sales increase of 17.81% year over year and an average price down 3.61% year over year to $21.60, the mix suggests growth is being carried by unit expansion in Vapor Pens offsetting price compression and Flower’s year-over-year contraction; the practical implication is that Society C is rotating volume into higher-velocity pen SKUs while stabilizing Flower sequentially.
Positionally, Society C’s rank of 5 in Flower in Michigan pairs with Flower’s 7.96% month-over-month rebound and 22.46% year-over-year drop to indicate reliance on legacy shelf presence while wallet share migrates to Vapor Pens, where 232.76% year-over-year growth is outpacing the 9.88% month-over-month dip typical of pull-forward or promo laps. With Concentrates adding 7.92% month over month but still down 17.02% year over year, the pattern implies a barbell positioning: defend a top-five Flower berth to anchor distribution while using pen-driven unit growth to lift total brand sales 17.81% year over year despite modest 24‑month growth of 3.59%.
Competitive Landscape
Society C sits at rank #5 in MI Flower in October 2026, down 2 positions from rank #3 in July 2026 and down 4 positions from its peak at #1 in January 2025, while its year-over-year rank worsened by 2 positions from #3 in October 2025 to #5. In contrast, High Minded held rank #1 year-over-year and currently, and Journey climbed from #7 to #2 alongside an 85.1% YoY sales increase; Pro Gro moved from #6 to #3 with a 46.8% YoY lift, while Play Cannabis advanced from #5 to #4 with 27.0% YoY growth. The pattern implies Society C’s rank trajectory is slipping from leadership toward the edge of the top five, and without a reversal versus fast-climbing peers, further share erosion is likely.
Notable Products
Society C’s October 2026 sales are spread across a wide catalog, with the top 10 products contributing 28.2% from 187 items, and the single leader Blue Nerdz (3.5g) at just 4.0%. That breadth means no one SKU carries the brand, so sales come from many small contributors rather than a few blockbusters.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
