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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Society C concentrated 65.27% of sales in Flower with a year-over-year decline of 17.64% and a month-over-month dip of 5.84%, while Vapor Pens expanded to 29.75% share on a 367.94% year-over-year surge but softened 9.03% month over month; Concentrates held 4.91% share with a 56.77% year-over-year and 31.65% month-over-month pullback, and Pre-Roll sat at 0.06% share despite an 81.61% year-over-year drop and a 20.40% month-over-month uptick. With average price down 12.14% year over year to $21.60 and overall brand sales up 2.75% year over year, the mix points to volume shifting toward lower-priced Flower and rapidly scaled Vapor Pens offsetting deeper contractions in Concentrates, implying a pivot toward accessible inhalables as the demand anchor.
Positioning-wise, holding rank 3 in Flower in Michigan while Flower fell 17.64% year over year and 5.84% month over month suggests reliance on a category with sliding momentum, whereas Vapor Pens’ 367.94% year-over-year expansion and 29.75% share indicate a second pillar capable of absorbing incremental share if the 9.03% month-over-month dip is stabilized. The 56.77% year-over-year and 31.65% month-over-month declines in Concentrates combined with the 0.06% Pre-Roll share after an 81.61% year-over-year contraction show limited diversification depth; together with the 12.14% average price decrease, this positioning implies Society C is trading mix toward higher-velocity, mid-price inhalables to support rank in Flower while cultivating Vapor Pens to hedge category risk.
Competitive Landscape
Society C sits at rank #3 in MI Flower in May 2026, down 1 position year over year from #2, and unchanged versus three months ago at #3, indicating a stall below its peak of #1 in January 2025; meanwhile, High Minded holds #1 with a -14.45% YoY sales change while Goodlyfe Farms has advanced to #2 from #7 year over year with +66.23% YoY sales growth, suggesting the gap above Society C is driven less by absolute scale than by competitor momentum. Play Cannabis sits at #4 from #5 YoY with +3.24% YoY sales growth, and Grown Rogue is now #5 from #29 YoY with +245.91% YoY sales growth, so pressure from below is accelerating while the leader softens, implying Society C’s flat #3 trajectory risks slipping without a counter-move to outpace the #2 riser and defend against the #5 surge.
Notable Products
Cap Junky (3.5g) delivered the headline move in May 2026 with a +51.6% month-over-month surge that propelled it into rank 9, while Ms New Booty (3.5g) fell -43.2% to rank 8. Gastro Pop (3.5g) held rank 1 despite a -5.9% decline, and Devil's Drip (3.5g) advanced +37.4% to rank 2, indicating share is consolidating at the top even as volatility widens in the mid-pack. Four of the top ten are Flower SKUs from the Runtz family, but The Runtz (3.5g) slid -40.7% to rank 7 even as Blue Nerdz (3.5g) in rank 5 inched up +1.4% and Gastro Pop (3.5g) posted $323,435, implying the mix is tilting toward a two-pillar strategy anchored by premium hero SKUs with opportunistic rotation around secondary strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
