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Jul-2025
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Overview
Market Insights Snapshot
Society C has demonstrated a strong performance in the Michigan cannabis market, particularly within the Concentrates and Flower categories. In the Concentrates category, Society C maintained a solid position in the top 5 throughout the observed months, with a slight dip in June 2025 where they ranked 4th. Despite this fluctuation, they quickly regained momentum, climbing back to 3rd place by July 2025. This indicates a resilient presence in the Michigan market, even as sales figures showed some variation. In the Flower category, Society C consistently held a top 3 position, reaching the 2nd spot in both May and July 2025. This stability highlights their strong foothold in the Flower market segment, reflecting consumer loyalty and effective brand strategies.
However, Society C's performance in the Vapor Pens category in Michigan tells a different story. The brand struggled to maintain a top 30 position, as evidenced by their ranking of 39th in April 2025, dropping to 60th in June 2025, before making a significant leap to 26th in July 2025. This upward movement in July suggests a potential turnaround or strategic shift that could be worth monitoring for future trends. The absence of a top 30 ranking in May and June highlights challenges in this category, possibly due to market competition or shifting consumer preferences. Overall, Society C's varied performance across categories underscores the dynamic nature of the cannabis market and the importance of adapting strategies to maintain relevance and growth.
Competitive Landscape
In the competitive landscape of Michigan's flower category, Society C has demonstrated notable resilience and strategic positioning. Over the span from April to July 2025, Society C consistently maintained a top-tier presence, fluctuating between the 2nd and 3rd ranks. This performance is particularly impressive given the presence of strong competitors like High Minded, which held a firm grip on the 1st rank throughout the period. Despite a slight dip in June, Society C reclaimed the 2nd position by July, showcasing its ability to rebound effectively. The brand's sales trajectory, while slightly lower than Pro Gro and High Minded, indicates a stable and competitive market presence, with July sales nearing those of Play Cannabis, which saw a significant rise in the same month. This dynamic suggests that Society C is a formidable player in the Michigan flower market, with potential for further growth and market share capture.
Notable Products
In July 2025, the top-performing product for Society C was Gastro Pop (3.5g) in the Flower category, maintaining its leading position from the previous month with sales reaching 50,086 units. Devil's Drip (3.5g) ranked second, showing a consistent performance improvement from third place in June to second in July. The Runtz (3.5g) followed closely in third place, maintaining its rank from June. Spritzer (3.5g) climbed to fourth place, up from fifth in June, demonstrating a positive trend. Notably, Jealous Cheesecake (3.5g) entered the rankings in July, securing the fifth position with significant sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
