Market Insights Snapshot
In the Michigan market, Society C's performance varied across different categories. In the 'Flower' category, the brand showed a strong performance, climbing from rank 6 in July 2023 to rank 1 in September 2023. This indicates a significant growth in popularity and sales in this category. However, in the 'Pre-Roll' category, the ranking fluctuated, peaking at 16 in August 2023 before dropping to 61 in October 2023. This suggests a decrease in the brand's market share in this category during this period.
When looking at the 'Concentrates' category, Society C demonstrated a positive trend, improving its ranking from 42 in July 2023 to 28 in October 2023. This could be indicative of a successful marketing campaign or product adjustment. On the other hand, in the 'Vapor Pens' category, the brand's ranking remained relatively stable but outside the top 20, hovering between ranks 62 and 69 over the four-month period. This could potentially be an area for the brand to focus on improving in the future. More detailed sales data would provide further insights into these trends.
In the Flower category within the Michigan market, Society C has been demonstrating a strong competitive stance. In July and August of 2023, Society C ranked 6th and 7th respectively, but notably surged to the top spot in September. However, it slipped to 4th place in October, indicating a highly competitive market. When compared to competitors like High Supply / Supply, Pro Gro, Ozone, and High Minded, Society C's sales have been consistently high, although not always the highest. For instance, Pro Gro, despite maintaining the top rank in July and August, fell to 4th and 6th in the following months, while Ozone, which was not even in the top 20 in July and August, suddenly rose to 3rd and 2nd in September and October. This data suggests a dynamic and fluctuating market, with Society C maintaining a strong presence amidst these shifts.
In October 2023, Society C's top-performing product was 'Spritzer (3.5g)', moving up from the third rank in September to the first, with a notable sales figure of 21,437 units. The second highest-performing product was 'El Chivo (3.5g)', which dropped from the top position in September to the second in October. 'Gastro Pop (3.5g)', previously the leading product in July and August, continued to decline, ranking third in October. 'The Runtz (3.5g)' moved up one spot to the fourth position, while 'Kush Mints (3.5g)' maintained its fifth rank from the previous month. This analysis shows a significant shift in product rankings and consumer preference in October.