Society C

In June 2026, Society C’s mix tilted heavily to Flower at 62.98% share with year-over-year growth of 18.43% and month-over-month growth of 17.53%, while Vapor Pens expanded to 34.18% share with 756.19% year-over-year growth and 6.42% month-over-month growth; by contrast, Concentrates contracted to 2.69% share with a 55.39% year-over-year decline and a 40.06% month-over-month decline. Pre-Roll remained a rounding error at 0.15% share despite a 184.86% month-over-month jump and a 41.24% year-over-year drop, and average price across the brand edged up 0.76% year over year to $23.83 as Flower averaged $24.52 and Vapor Pens averaged $22.11. With Society C ranked 3 in Flower in Michigan, the mix suggests a two-engine model where Flower remains the anchor while Vapor Pens supplies the incremental acceleration, and the simultaneous growth in both categories implies deliberate cross-category scaling rather than a single-category spike.

The shift toward Vapor Pens at 34.18% share alongside a 17.53% month-over-month lift in Flower points to a broadening of demand touchpoints that can defend the #3 Flower rank while reducing reliance on a single category; the divergence from Concentrates’ 40.06% month-over-month decline and 55.39% year-over-year decline indicates intentional pruning of low-velocity or margin-dilutive SKUs. The 184.86% month-over-month surge in Pre-Roll off a 0.15% share base, paired with Vapor Pens’ 756.19% year-over-year gain, implies trial-driven pipeline building that keeps price discipline intact with only a 0.76% brand-level year-over-year price increase; together, these movements position Society C to trade consumers between Flower and Vapor Pens without discount-led cannibalization, concentrating assortment where rank can be defended and expanded.