.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Michigan, Society C has exhibited remarkable growth in the Concentrates category over the latter part of 2025. Climbing from a rank of 18 in September to an impressive 3 by December, this upward trajectory signifies a strong market presence and consumer preference for their products. This leap in ranking is accompanied by a significant increase in sales, indicating a successful strategy in this category. Conversely, in the Flower category, Society C maintained a steady performance, holding the second position through September and October before slipping slightly to third in December. This consistency in the Flower category suggests a robust and stable demand, although the slight dip in rank might warrant attention to maintain their competitive edge.
In the Vapor Pens category, Society C's performance has been more volatile. Starting at the 12th position in September, the brand experienced a brief dip in October before making a notable recovery to reach the 8th spot in November, ultimately settling at 9th in December. This fluctuation indicates a dynamic market environment where consumer preferences might be shifting or where competition is intensifying. Interestingly, the absence of Society C from the top 30 brands in other states or provinces across any category could suggest either a focus on consolidating their position in Michigan or challenges in penetrating other markets. Such insights into their strategic market positioning could be valuable for stakeholders looking to understand the brand's trajectory and future potential.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Society C has maintained a strong presence, consistently ranking in the top three throughout the last quarter of 2025. However, a notable shift occurred in December when Society C dropped from its steady second position to third. This change was primarily influenced by the rise of Play Cannabis, which climbed from fourth to second place, showcasing a significant upward trend in sales. Meanwhile, High Minded maintained its dominance, reclaiming the top spot after a brief dip in November. The competition from Mischief, which improved its rank from seventh to fifth over the same period, further underscores the dynamic and competitive nature of the market. These shifts highlight the importance for Society C to innovate and adapt its strategies to maintain its competitive edge in the evolving Michigan flower market.
Notable Products
In December 2025, Gastro Pop (3.5g) reclaimed its top position in Society C's sales rankings, having previously dropped to second place in November. The Runtz (3.5g) improved its standing by moving up to the second spot from its consistent third position in the preceding months. A new entry, Blue Nerdz (3.5g), made a notable debut at third place, indicating strong market entry. Cap Junky (3.5g) rose to fourth place from fifth in November, showing a positive trend. Meanwhile, Devil's Drip (3.5g), which had been a leader in previous months, fell to fifth place, reflecting a significant sales drop to 10,964 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
