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Sep-2025
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Overview
Market Insights Snapshot
Society C has shown a varied performance across different product categories in Michigan. In the Concentrates category, the brand experienced a significant decline from a ranking of 2 in July 2025 to 17 by September 2025, indicating a potential challenge in maintaining its market position. This drop is particularly notable given the consistent sales figures in the earlier months. In contrast, Society C has maintained a steady and strong presence in the Flower category, consistently holding the number 2 rank from June to September 2025, suggesting a robust demand for their flower products. The Vapor Pens category, however, has shown a positive trajectory, moving from 41st place in June to 11th by September, signaling a successful strategy in this segment despite the initial low ranking.
It is worth noting that Society C did not appear in the top 30 brands for Vapor Pens in June, which underscores the impressive progress made in subsequent months. The substantial increase in sales from June to September in this category reflects a strategic pivot or market response that has resonated well with consumers. While the Concentrates category presents an area of concern, the brand's stronghold in Flower and the upward trend in Vapor Pens suggest a dynamic approach to market challenges. This data implies that Society C is actively adapting its strategies to leverage strengths and address weaknesses across different product lines in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Society C consistently holds the second rank from June to September 2025, indicating a stable position in the market. Despite the steady rank, Society C faces stiff competition from High Minded, which maintains the top position throughout the same period. Society C's sales show a positive trajectory, peaking in August 2025, although they remain significantly lower than High Minded's. Meanwhile, Goodlyfe Farms and Play Cannabis are also noteworthy competitors, with Goodlyfe Farms rising to the third rank in September 2025, surpassing Play Cannabis. This competitive dynamic suggests that while Society C is performing well, there is a need for strategic initiatives to close the sales gap with High Minded and fend off the rising momentum of Goodlyfe Farms.
Notable Products
In September 2025, Gastro Pop (3.5g) reclaimed the top spot among Society C products with sales reaching 37,486 units, marking a significant rebound from its fourth-place position in August. Devil's Drip (3.5g), which had been the leader in July and August, followed closely in second place, indicating a slight drop in rank but maintaining strong sales performance. The Runtz (3.5g) consistently held the third position, showing stable demand across the months. Project Z (3.5g) moved down to fourth place after previously ranking third in August, suggesting a slight decline in sales momentum. Notably, Gastro Pop (Bulk) debuted in the rankings at fifth place, showcasing a new interest in bulk purchases of this popular product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
