.svg){kind=small}
Feb-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pro Gro's performance in the state of Michigan has shown varied results across different product categories. In the Flower category, Pro Gro maintained a strong presence, although it experienced a slight decline in rankings from 4th in November and December 2025 to 6th by February 2026. This movement suggests a decrease in competitive positioning, potentially due to shifting consumer preferences or increased competition. Meanwhile, in the Concentrates category, Pro Gro did not make it into the top 30 rankings, indicating an area that may require strategic focus to improve visibility and market share.
In contrast, Pro Gro's performance in the Pre-Roll category in Michigan demonstrated an upward trend, with rankings improving from 10th in November 2025 to 7th by February 2026. This positive movement indicates a strengthening position in the market, possibly driven by product innovation or effective marketing strategies. However, the Vapor Pens category showed fluctuating rankings, with Pro Gro moving from 13th in November 2025 to 15th in February 2026, highlighting a potential need for strategic adjustments to regain higher ranking positions. These insights provide a glimpse into Pro Gro's dynamic performance across categories, reflecting both opportunities and challenges within the Michigan market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pro Gro has experienced notable shifts in its market position from November 2025 to February 2026. Initially holding a strong 4th rank in November and December 2025, Pro Gro saw a decline to 5th in January and further to 6th by February 2026. This downward trend in rank coincides with a decrease in sales, suggesting a potential challenge in maintaining its market share. Meanwhile, Common Citizen maintained a relatively stable position, ranking 6th and 7th, while NOBO experienced a significant fluctuation, jumping from 10th in December to 4th in January, before dropping to 8th in February. Goodlyfe Farms demonstrated a remarkable recovery, climbing from a low of 21st in December to 4th by February. Additionally, Mischief consistently performed well, maintaining a top 5 position throughout the period. These dynamics highlight the competitive pressures Pro Gro faces, emphasizing the need for strategic adjustments to regain its previous standing and counteract the upward momentum of its rivals.
Notable Products
In February 2026, Moonbow #112 Pre-Roll (1g) maintained its position as the top-selling product for Pro Gro, with sales reaching 20,560 units. Garlic Breath Pre-Roll (1g) emerged as the second best-selling product, marking its debut in the rankings. Super Boof Pre-Roll (1g) climbed to the third position, showing a notable improvement from being unranked in January. Moonmelon Pre-Roll (1g) held steady in fourth place, experiencing an increase in sales compared to the previous month. Ice Cream Cake Pre-Roll (1g) rounded out the top five, entering the rankings for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
