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Aug-2025
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Overview
Market Insights Snapshot
Pro Gro's performance in the Michigan market has shown stability in the Flower category, maintaining a consistent rank of fourth from June through August 2025. This steadiness in ranking is complemented by a notable increase in sales from June to August, indicating a positive reception of their products in this category. In contrast, the Pre-Roll category has seen a more dynamic movement, with Pro Gro climbing from the twelfth position in May to the ninth position by July and August. This upward trajectory in Pre-Roll rankings suggests a growing consumer preference for Pro Gro's offerings in this segment.
In the Vapor Pens category, Pro Gro's performance in Michigan reflects some fluctuations, with rankings shifting from thirteenth in May to eighteenth in June, before returning to thirteenth in July and then slightly dropping to fourteenth in August. Despite these changes in ranking, the sales figures in this category have shown an upward trend from June to August, which could imply a strengthening market presence or improved product offerings. It's important to note that Pro Gro did not break into the top 30 in other states or categories, which could be seen as a limitation in their market reach or a focus on specific segments within Michigan.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Pro Gro has experienced notable shifts in rank and sales over the past few months. Despite a consistent rank of 4th place from June to August 2025, Pro Gro's sales have shown resilience with a steady increase, reaching a peak in August. This stability in rank suggests a strong foothold in the market, although it has faced stiff competition from brands like Society C, which consistently holds the 2nd position, and Play Cannabis, which briefly overtook Pro Gro in June. Meanwhile, Goodlyfe Farms and Mischief have been climbing the ranks, with Mischief notably advancing from 11th to 6th place from May to August, indicating a potential challenge to Pro Gro's position. These dynamics highlight the competitive pressure in the Michigan Flower market, emphasizing the need for Pro Gro to innovate and differentiate to maintain or improve its standing.
Notable Products
In August 2025, Lemon Meringue Small Buds (7g) from Pro Gro emerged as the top-performing product, securing the number one rank with sales of 32,939 units. The Moonbow #112 Pre-Roll (1g) maintained a strong performance, climbing from fourth place in July to second place in August with 30,177 units sold. Pink Cookies Small Buds (7g) entered the rankings at third position, showcasing significant demand. Garlic Breath Pre-Roll (1g) debuted at fourth place, indicating a positive reception in the market. Notably, Lunar Lemon Pre-Roll (1g) experienced a drop from first place in July to fifth in August, suggesting a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
