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Nov-2025
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Overview
Market Insights Snapshot
Pro Gro has shown varied performance across different product categories in Michigan. Notably, their Flower category has consistently held a strong position, maintaining a top 5 ranking from August through November 2025, with a slight improvement in rank from fifth to fourth place in November. This indicates a robust demand for their Flower products in the state. In contrast, their Concentrates category only appeared in the rankings in October, at 24th place, suggesting either a recent entry into this category or challenges in gaining market traction. The Pre-Roll category has shown stability, consistently ranking around the 8th to 9th positions, while Vapor Pens have fluctuated slightly, ending back at 13th place in November after a dip in September and October.
While Pro Gro has demonstrated strong performance in some categories, the absence of ranking in Concentrates for most months indicates potential areas for growth or increased competition in Michigan. The consistent presence in the top rankings for Flower and Pre-Rolls highlights these as key strengths for the brand. However, the sales figures reveal some volatility, particularly in the Vapor Pens category, which might suggest a need for strategic adjustments or marketing efforts to stabilize or boost sales. The brand's ability to maintain a strong position in the competitive Flower market is a positive sign, but expanding their footprint in other categories could be crucial for long-term growth and resilience in the market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pro Gro has experienced notable fluctuations in its rank and sales over the past few months. Starting in August 2025, Pro Gro held a strong position at rank 3 but saw a decline to rank 5 in both September and October, before slightly recovering to rank 4 in November. This shift indicates a competitive pressure primarily from brands like Goodlyfe Farms, which consistently maintained a top 5 position, even surpassing Pro Gro in September and October. Meanwhile, High Minded and Society C have been dominant, with High Minded experiencing a notable drop from rank 1 to 3 in November, potentially providing an opportunity for Pro Gro to capitalize on. Despite these challenges, Pro Gro's sales showed resilience, with a recovery in October and a slight dip in November, suggesting a need for strategic adjustments to regain a stronger foothold in the competitive Michigan market.
Notable Products
In November 2025, the top-performing product for Pro Gro was Moonbow #112 Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous two months with sales reaching 34,678 units. Zprite Pre-Roll 1g emerged as a strong contender, debuting at the second position. Pure Runtz Pre-Roll (1g) climbed to the third spot, improving from its fifth-place ranking in October. Magic Marker Pre-Roll (1g) entered the rankings at fourth place, while Lunar Lemon Pre-Roll (1g) experienced a decline from third to fifth place over the same period. These shifts indicate a dynamic market with new entrants impacting established product standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
