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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pro Gro concentrated 57.90% of June 2026 sales in Flower with a month-over-month rise of 23.02% but a year-over-year decline of 9.27%, while Pre-Roll held 26.63% share with a 0.79% MoM uptick and a 93.30% YoY surge. Vapor Pens accounted for 12.02% share with a -0.48% MoM dip and a 15.56% YoY increase, and Concentrates reached 3.35% share with 14.02% MoM growth and a 200.20% YoY jump; Edible remained a rounding error at 0.10% share despite a 234.17% MoM spike off a low base. With average price down 37.51% YoY to $9.99 and brand sales up 12.21% YoY, the pattern implies volume-led expansion concentrated in value Flower and surging Pre-Roll/Concentrates, while Vapor Pens stabilize and Edible experimentation remains non-core.
The mix shift implies a pivot toward high-velocity, lower-price formats: the 93.30% YoY lift in Pre-Roll alongside a 9.27% YoY decline in Flower and a 200.20% YoY rise in Concentrates suggests Pro Gro is trading some premium-per-unit exposure for basket-frequency gains. Holding a 57.90% Flower share while ranking 6th in Flower in Michigan signals reliance on a scale category where pricing has compressed, and the -0.48% MoM softness in Vapor Pens versus 14.02% MoM growth in Concentrates indicates consumers are tilting toward potency/value plays over convenience. Net effect: Pro Gro’s positioning is skewing toward price-accessible inhalables that can defend share in downturns and gain trial via Pre-Roll, while maintaining Flower scale to anchor rank.
Competitive Landscape
Pro Gro is currently ranked #6 in MI Flower, down 2 positions year over year from #4, and up 3 positions versus March 2026 when it sat at #9; the brand previously peaked at #2 in February 2025, indicating a 4-rank gap from its high-water mark. In contrast, High Minded held #1 both this year and last year despite a -13.7% year-over-year sales change, while Goodlyfe Farms advanced from #5 to #2 alongside a +44.1% year-over-year sales increase. Relative to the nearer set, Mischief jumped from #13 to #5 with +146.1% year-over-year sales, placing immediate upward pressure on the #6 slot, whereas Play Cannabis moved from #3 to #4 while growing +28.7% year over year. The pattern implies Pro Gro’s slight year-over-year rank erosion combined with recent quarter-on-quarter recovery positions it in a contested middle tier where incremental share gains are feasible but require outperforming faster-rising neighbors.
Notable Products
Red Runtz Pre-Roll (1g) posted the standout move with a +69.9% month-over-month surge to rank 7, while Lunar Lemon Pre-Roll (1g) fell -45.5% to rank 6, signaling a sharp reordering of momentum within the same tier. Moonbow #112 Pre-Roll (1g) held rank 1 with +37.3% MoM and delivered $136,085, as Super Boof Pre-Roll (1g) advanced +39.1% at rank 2, indicating that gains are concentrated at the very top even as a mid-pack SKU contracts. With all top-10 items in the Pre-Roll category and multiple Runtz-family SKUs present, the mix points to a tightening focus on flavor-led pre-rolls where volatility in mid-ranking strains can be offset by outsized winners at the peak.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
