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Apr-2026
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Overview
Market Insights Snapshot
In the state of Michigan, Pro Gro has shown a robust performance across various cannabis categories, with notable fluctuations in their rankings. In the Flower category, Pro Gro has consistently maintained a strong presence, ranking within the top 10 brands throughout the first four months of 2026. Despite a slight dip in February, their position improved to 8th by April, indicating resilience and steady demand. In contrast, their performance in the Concentrates category has been less stable, with rankings oscillating and failing to break into the top 30, suggesting potential challenges in this segment.
Pro Gro's performance in the Pre-Roll category in Michigan is noteworthy, as they climbed back to the 8th position in April after experiencing a brief drop in March. This rebound indicates a positive response from consumers, potentially driven by product innovation or marketing strategies. Meanwhile, their standing in the Vapor Pens category has shown a gradual improvement, moving from 19th to 17th place by April. This upward trend in Vapor Pens, coupled with stable sales figures, suggests a growing consumer interest and could signal an opportunity for further market penetration in this category.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pro Gro has experienced fluctuating rankings from January to April 2026, indicating a dynamic market presence. Initially ranked 6th in January, Pro Gro saw a dip to 9th in February before climbing back to 7th in March and settling at 8th in April. This movement suggests a competitive struggle, particularly with brands like Grown Rogue, which improved its rank consistently from 13th to 6th over the same period, and Mischief, which showed a strong performance, peaking at 4th in March. Despite these challenges, Pro Gro's sales figures reveal resilience, with a notable increase from February to March, although they remain below the peak sales of Mischief and Common Citizen. The competitive dynamics underscore the importance for Pro Gro to strategize effectively to maintain and improve its market position amidst strong competitors.
Notable Products
In April 2026, the top-performing product from Pro Gro was Moonbow #112 Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from January and February, with a notable sales figure of 31,915. Pink Guava Pre-Roll (1g) emerged as a new entrant, securing the second position. Garlic Breath Pre-Roll (1g) climbed to third place from its previous absence in March, showing a consistent presence in February. Moonmelon Pre-Roll (1g) dropped from its first-place position in March to fourth in April. Ice Cream Cake Pre-Roll (1g) remained steady at fifth place, showing consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
