Market Insights Snapshot
In the Edible category, Pro Gro has shown a significant improvement in Michigan over the course of four months, moving from a rank of 52 in August 2023 to 30 in November 2023. This upward trend indicates a growing consumer preference for Pro Gro's edible products in this state. However, it's worth noting that the brand was not in the top 20 for any of the months analyzed, which suggests there's still a considerable amount of market share that could be captured.
When it comes to the Flower and Pre-Roll categories, Pro Gro maintains a strong presence in the Michigan market. In the Flower category, Pro Gro consistently ranks in the top 10, peaking at number 1 in August 2023 and slightly dipping to number 5 by November 2023. In the Pre-Roll category, despite a slight drop from rank 7 in August 2023 to rank 12 in November 2023, Pro Gro remains a key player. This steady performance in two major categories signals a solid foothold in the Michigan market.
In the Flower category within the Michigan market, Pro Gro has seen a notable shift in its competitive landscape. Starting as the top brand in August 2023, Pro Gro has since experienced a decline, falling to the 5th position by November 2023. This is largely due to the aggressive growth of competitors such as High Supply / Supply and Society C, which have consistently ranked in the top 3 over the same period. Interestingly, Distro 10, which was Pro Gro's closest competitor in August, has also seen a similar downward trend. Meanwhile, High Minded has managed to maintain a relatively stable position, hovering around the 5th and 6th ranks. These shifts indicate a highly competitive environment for Pro Gro, with potential challenges in maintaining market share.
In November 2023, Pro Gro's top-performing product was 'Don Mega (3.5g)' from the Flower category, with sales reaching a remarkable 15,560 units. Following closely was 'Wedding Cake (3.5g)', also from the Flower category, which maintained its second position from previous months, despite a slight dip in sales to 10,542 units. The third spot was taken by 'Moonbow #112 Small Buds (3.5g)', another Flower category product. The 'Kush Mints Pre-Roll (1g)' from the Pre-Roll category, which was the top seller in October, dropped to fourth place. Rounding out the top five was 'Kush Mints (3.5g)', also from the Flower category.