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Dec-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Pro Gro has shown a notable presence in the Flower category, maintaining a strong position with a consistent climb from 5th place in September and October 2025 to 4th place in November and December 2025. This upward movement in the rankings indicates a sustained demand for their Flower products, which is further supported by a steady increase in sales figures, culminating in December. However, in the Concentrates category, Pro Gro entered the top 30 rankings in October 2025, securing the 27th position, but did not maintain a ranking in subsequent months, highlighting a potential area for growth or a need to reassess market strategy in this category.
In the Pre-Roll category, Pro Gro's performance in Michigan has been relatively stable, with minor fluctuations in rankings from 9th place in September 2025 to 8th in October, then dropping to 10th in November, before climbing back to 9th in December. This suggests a competitive landscape where Pro Gro is maintaining a presence but faces challenges in climbing higher. On the other hand, the Vapor Pens category saw Pro Gro's ranking oscillate more significantly, from 14th place in September to 17th by December 2025, indicating potential volatility or consumer preference shifts in this segment. The brand's performance across these categories reflects both strengths and areas for potential strategic focus, particularly in maintaining and improving rankings in less stable categories.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pro Gro has demonstrated a consistent upward trajectory in both rank and sales, solidifying its position as a formidable player. Over the last quarter of 2025, Pro Gro maintained its 5th position in September and October, before climbing to 4th place in November and December. This rise is indicative of their growing market presence, especially when compared to competitors like Redemption, which experienced a slight decline, dropping from 6th to 7th place in November before recovering to 6th in December. Meanwhile, Mischief showed a notable improvement, moving from 7th to 5th place by December, suggesting a competitive push that Pro Gro must contend with. Society C and Play Cannabis have also been strong competitors, with Play Cannabis notably surging to the top ranks in November before settling at 2nd place in December. Despite these challenges, Pro Gro's ability to increase sales consistently, even amidst such dynamic competition, highlights its robust market strategy and potential for further growth.
Notable Products
In December 2025, Pro Gro's top-performing product was Moonbow #112 Pre-Roll (1g), maintaining its first-place ranking consistently from September through December despite a notable decrease in sales to 22,512 units. Pure Runtz Pre-Roll (1g) climbed to the second position from its previous third place in November, showing a positive sales trend. Magic Marker Pre-Roll (1g) rose to third place, marking its debut in the top rankings in December with impressive sales growth. Super Boof Pre-Roll (1g) re-entered the rankings at fourth place, while Wedding Cake Pre-Roll (1g) rounded out the top five, experiencing a decline from its second-place ranking in September. The shifts in rankings suggest dynamic changes in consumer preferences and the competitive landscape within Pro Gro's product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
