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Mar-2024
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Overview
Market Insights Snapshot
In the edible category within Michigan, Pro Gro has shown a consistent performance, maintaining its position in the mid-30s from December 2023 through March 2024. This indicates a stable but not leading presence in the edibles market, with slight fluctuations in their rankings (34th in December, dropping to 36th in January and February, and then back to 34th in March). The sales figures for Pro Gro's edibles have seen a dip from December 2023's $169,148 to $116,386 in January 2024, followed by a slight recovery in the subsequent months. This movement suggests a resilience in their edibles category, managing to regain some ground despite the initial drop in sales at the start of the year.
Conversely, Pro Gro's performance in the Flower and Pre-Roll categories within Michigan tells a story of significant success and growth. Notably, in the Flower category, Pro Gro has maintained the top position from January 2024 through March 2024, after climbing from the 2nd spot in December 2023. This upward trajectory is mirrored in their sales figures, which saw a substantial increase from $3,658,157 in December 2023 to a remarkable $5,509,585 by March 2024. Similarly, in the Pre-Roll category, Pro Gro improved its ranking from 12th in December 2023 to 8th by March 2024, with sales also increasing significantly during this period. These trends highlight Pro Gro's dominance and growing influence in the Flower and Pre-Roll markets within Michigan, showcasing their ability to not only capture but also expand their market share in these competitive categories.
Competitive Landscape
In the competitive landscape of the Michigan flower cannabis market, Pro Gro has demonstrated a notable upward trajectory, moving from the second position in December 2023 to leading the pack from January 2024 through March 2024. This shift in rank is particularly impressive given the competitive nature of the market and the performance of its rivals. For instance, High Supply / Supply, which led the market in December 2023, experienced a slight decline, dropping to the third position by March 2024. Meanwhile, High Minded made a significant leap from the eighth to the second position in the same period, underscoring the dynamic shifts within the top competitors. Pro Gro's sales growth outpaced these competitors, with a substantial increase from December 2023 to March 2024, highlighting its growing dominance and consumer preference in the Michigan flower category. This performance not only showcases Pro Gro's market strength but also signals potential challenges and opportunities for the brand as it navigates the competitive dynamics and strives to maintain its leading position.
Notable Products
In Mar-2024, Pro Gro's top-performing product was Don Mega Smalls (3.5g) from the Flower category, securing the first rank with notable sales of 60,434 units. Following closely, Moonbow #112 Small Buds (3.5g), also in the Flower category, took second place. The third spot was claimed by Wedding Cake Popcorn Nugs (3.5g), which had previously led the rankings in Feb-2024 but dropped to third in March. Moonbow #112 Pre-Roll (1g) from the Pre-Roll category, which had consistently held top positions in the preceding months, saw a decline to the fourth rank in March. GMO Smalls (3.5g) made its debut in the rankings in March, directly entering at the fifth position, highlighting a significant shift in consumer preferences within Pro Gro's product lineup.
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