.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pro Gro's performance in the state of Michigan highlights a mixed yet noteworthy trend across different product categories. In the Flower category, Pro Gro consistently maintained a strong presence, holding the third position in July and August 2025 before slipping slightly to fifth in September and October. This indicates a stable yet competitive performance in this segment. Conversely, the Concentrates category saw Pro Gro emerging into the top 30 only in October, landing at the 21st position, which could be seen as a positive development given the absence of any ranking in the preceding months. The Vapor Pens category also showed consistency, with Pro Gro hovering around the 13th and 14th positions from July to October, suggesting a steady foothold in this market.
In terms of Pre-Rolls, Pro Gro demonstrated a gradual improvement, maintaining the 9th position from July to September before moving up to 8th in October. This upward movement could be indicative of a strategic focus or increased consumer preference in this category. It's important to note that Pro Gro's absence from the top 30 in certain categories for some months might reflect either a strategic withdrawal or a need for increased competitive tactics in those segments. The overall sales trend for Pro Gro across these categories in Michigan shows a varied performance, with some categories like Flower and Pre-Rolls showing resilience and others like Concentrates needing more attention to gain a stronger market presence.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pro Gro has experienced notable shifts in its market position from July to October 2025. While maintaining a strong presence, Pro Gro saw its rank drop from 3rd place in July and August to 5th place in September and October. This decline in rank coincided with a decrease in sales from August to September, although there was a recovery in October. Competitors such as Goodlyfe Farms and Play Cannabis have shown consistent performance, with Goodlyfe Farms moving up to 3rd place in September and October, surpassing Pro Gro. Meanwhile, Common Citizen and Mischief have also improved their rankings, indicating a competitive and dynamic market environment. These shifts suggest that while Pro Gro remains a key player, it faces increasing competition from brands that are gaining momentum in the Michigan flower market.
Notable Products
In October 2025, the top-performing product for Pro Gro was Moonbow #112 Pre-Roll (1g), maintaining its number one ranking from September, with an impressive sales figure of 34,638 units. Bubblegum Gelato Smalls (7g) emerged as the second-ranked product, showing significant growth as it was not ranked in previous months. Lunar Lemon Pre-Roll (1g) held steady at third place, consistent with its September ranking. Apple Tart Pre-Roll (1g) and Pure Runtz Pre-Roll (1g) entered the rankings at fourth and fifth place, respectively, indicating a positive reception in the market. This shift highlights a strong preference for pre-rolls among consumers in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
