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Sep-2025
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Overview
Market Insights Snapshot
Pro Gro's performance in the Michigan market across various categories showcases a mix of stability and volatility. In the Flower category, Pro Gro maintained a strong presence, consistently ranking within the top 10. Notably, their rank improved from 4th to 3rd in August 2025, before dropping to 6th in September. This fluctuation might suggest increased competition or changing consumer preferences. Meanwhile, in the Pre-Roll category, Pro Gro showed a steady performance, maintaining the 9th position from July through September, indicating a stable demand for their products in this segment.
In the Vapor Pens category, Pro Gro's ranking experienced some movement, starting at 17th in June and climbing to 13th in July and August, before slightly dropping to 14th in September. This indicates a positive trend in consumer acceptance, even though they didn't sustain their peak position. The absence of Pro Gro in the top 30 rankings in certain months for any category could be seen as a gap in their portfolio or a potential area for strategic focus. Such insights emphasize the importance of monitoring market dynamics and consumer trends to maintain a competitive edge.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pro Gro experienced notable fluctuations in its ranking and sales performance from June to September 2025. Initially holding a strong position at rank 4 in June and July, Pro Gro climbed to rank 3 in August, showcasing a positive trajectory. However, by September, the brand slipped to rank 6, indicating increased competition. This decline in rank coincided with a decrease in sales, contrasting with the upward sales trends of competitors like Redemption, which consistently improved its rank from 8 to 5 over the same period. Similarly, OG Farms and Mischief also showed upward rank movements, suggesting a competitive pressure on Pro Gro. Meanwhile, Play Cannabis maintained a stable rank, indicating a steady market presence. These dynamics highlight the need for Pro Gro to strategize effectively to regain its competitive edge in the Michigan flower market.
Notable Products
In September 2025, the top-performing product for Pro Gro was the Moonbow #112 Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with notable sales of $38,318. The Wedding Cake Pre-Roll (1g) made its debut in the rankings, securing the second position. The Lunar Lemon Pre-Roll (1g) experienced a slight dip, moving from first place in July to third in September. Don Mega Pre-Roll (1g) entered the rankings, taking the fourth spot. Super Boof Pre-Roll (1g) returned to the top five, albeit at the fifth position, after being absent in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
