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Aug-2024
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Overview
Market Insights Snapshot
Pro Gro has shown a remarkable upward trend in the Flower category in Michigan. Starting from a rank of 3 in May 2024, the brand climbed to the second position in June and July, finally reaching the top spot in August. This consistent improvement reflects a strong market presence and increasing consumer preference. In terms of sales, Pro Gro's Flower category witnessed a significant rise, with August sales reaching over 8 million dollars. This upward trajectory is indicative of the brand's growing dominance and successful market strategies in the Flower category.
In contrast, Pro Gro's performance in the Pre-Roll category in Michigan has been relatively stable but less impressive. The brand maintained a consistent rank of 9 from June to August 2024, after initially being ranked 10th in May. While this stability suggests a loyal customer base, the lack of upward movement indicates potential challenges in gaining a stronger foothold in this category. The sales figures reflect this, with a slight decline in August compared to previous months. This stagnation in rank and sales highlights areas where Pro Gro could focus on improving its market strategy to enhance its position in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pro Gro has shown a remarkable upward trend in rank and sales over the past few months. Starting from a solid position at rank 3 in May 2024, Pro Gro climbed to rank 2 in June and July, ultimately reaching the top spot in August. This ascent is particularly notable given the consistent performance of High Minded, which held the number one rank from May through July before dropping to rank 3 in August. Meanwhile, Society C experienced a slight fluctuation, moving from rank 2 in May to rank 3 in June and July, and then back to rank 2 in August. The significant increase in Pro Gro's sales, which surged from approximately $3.9 million in May to over $8 million in August, underscores its growing dominance in the market. This trend suggests that Pro Gro is effectively capturing market share from its competitors, positioning itself as a leading brand in Michigan's flower category.
Notable Products
In August 2024, Bubblegum Gelato Smalls (7g) retained its top spot as the best-selling product for Pro Gro, with sales reaching 52,111 units. Banana Runtz Small Buds (7g) made a remarkable debut, securing the second position. Black Cherry Punch Small Buds (7g) followed closely in third place. Bubblegum Gelato Smalls (14g) entered the rankings at fourth place. Lemon Meringue Small Buds (7g) maintained its fifth position from July, showing consistent performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
