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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Pro Gro is stocked at 310 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Monroe, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Pro Gro’s mix concentrated further in Flower at 60.34% share with 46.77% YoY growth and 29.48% MoM, while Pre-Roll expanded to 22.77% share on 81.98% YoY and 4.47% MoM. Vapor Pens held 13.35% share with 47.98% YoY and 10.97% MoM, as Concentrates at 2.44% rose 44.57% YoY and 14.35% MoM; Edible, though only 1.10% share, advanced 16.91% MoM despite no YoY figure. The brand’s average price fell 4.18% YoY alongside 55.44% brand-level sales growth YoY, and its best-performing market was Michigan with a Flower rank of #3, implying that category-scale gains outpaced unit price pressure. The pattern implies that Flower-led volume — supported by faster Pre-Roll and Vapor Pens growth — is the primary engine, positioning Pro Gro to trade mix toward inhalable formats while preserving rank momentum in Michigan Flower.
The shift toward inhalables — 60.34% Flower and 22.77% Pre-Roll — coupled with 29.48% MoM Flower acceleration and 10.97% MoM Vapor Pens growth suggests a volume-first stance that can absorb a 4.18% YoY price decline without eroding top-line, as evidenced by 55.44% YoY sales growth. With Pre-Roll outpacing Flower YoY by 35.21 percentage points and Concentrates and Vapor Pens both advancing over 44% YoY, the portfolio is clustering around faster-turn SKUs that reinforce a #3 Flower rank in Michigan. This concentration implies Pro Gro’s near-term positioning is to deepen share in core inhalables where rank is already established, using Pre-Roll and Vapor Pens momentum to hedge against Flower price compression and stabilize mix contribution.
Competitive Landscape
Pro Gro is ranked #3 in MI Flower in October 2026, up 3 positions year over year from #6, and up 2 positions since July 2026 from #5; however, it remains 1 position below its peak of #2 reached in February 2025 and trails the current #1. While Pro Gro held #3, Journey advanced from #7 to #2 and expanded sales by 85.14% year over year, outpacing the category lift implied by High Minded maintaining #1 with 23.40% growth; in contrast, Society C slid from #3 to #5 alongside a 22.46% sales decline. The pattern—Pro Gro gaining 3 ranks year over year but ceding the #2 spot to a faster riser—implies a trajectory of steady share accumulation that risks being capped below leadership unless Pro Gro converts the recent 2-position climb since July 2026 into a break past #2.
Notable Products
In October 2026, Pro Gro's best seller, Moonbow #112 (3.5g), brought in 6.0% of its sales, and its top 10 products brought in 34.8%. Products first sold in the last six months made up 8.3% of sales. Its prices ran 114.6% above the average for the same product type and pack size in the same states.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
