Data Snapshot: Sep 06, 2026
$5M+

Aug-2026

Sales

Strong Growth

Trend

6-Month

261

Product Count

SKUs

$9.97

Avg Price

7%

YoY Sales Change

-30.2%

YoY Price Change

Pro Gro is a Michigan-based marijuana brand that uniquely focuses on precision-crafted cannabis, continually evolving its research-based agricultural practices towards the creation of effective and convenient products. Over 15 years in the sector, they've solidified their reputation through strict licensing and vertical integration, a testament to quality that is appreciated both by local consumers and respected organizations such as High Times Magazine. Offering online ordering and pickup options, the brand neatly intertwines innovative cannabis solutions with modern-day buying convenience.
Pro Gro

Where to Buy

Pro Gro is stocked at 309 licensed dispensaries across Michigan and Washington, 308 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Grand Rapids, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Pro Gro Sales

Market Insights Snapshot

Pro Gro Historical Sales by Category

Pro Gro concentrated 56.51% of August 2026 sales in Flower with a month-over-month increase of 2.99% but a year-over-year decline of 12.11%, while Pre-Roll expanded to 27.78% share with 29.36% MoM and 77.94% YoY growth. Vapor Pens held 11.87% share with 5.53% MoM growth and a 4.08% YoY decline, and Concentrates at 1.85% share lifted 59.99% YoY but fell 8.91% MoM; Edible reached 1.98% share with 44.24% MoM growth. With Flower ranked 6 in Michigan and brand-level sales up 7.01% YoY alongside a 30.22% YoY drop in average price, the pattern implies a pivot toward value-led volume in Pre-Roll and selective category diversification that is partially offsetting Flower’s YoY contraction.

The share shift toward Pre-Roll (+27.78% share) alongside Flower’s 12.11% YoY decline and Vapor Pens’ 4.08% YoY dip suggests a repositioning around lower price-per-unit occasions, reinforced by the 30.22% YoY average price reduction and 5.53% MoM unit momentum in Vapor Pens. The combination of 77.94% YoY Pre-Roll growth and 59.99% YoY growth in Concentrates, despite an 8.91% MoM pullback in Concentrates and only 2.99% MoM Flower growth, indicates an emphasis on driving entry-price and quick-turn formats to sustain rank 6 in Flower while diversifying basket roles; this implies Pro Gro is trading some premium margin for penetration and frequency, using Pre-Roll as the primary growth engine and Concentrates as a niche contributor.

Aug-2026 Rank
Concentrates
Edible
Flower
Pre-Roll
Vapor Pens
38
46
6
4
19
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
56.5%
$28.44
-12.1%
+3.0%
Pre-Roll
27.8%
$3.93
+77.9%
+29.4%
Vapor Pens
11.9%
$23.06
-4.1%
+5.5%
Edible
2.0%
$5.26
+44.2%
Concentrates
1.9%
$22.35
+60.0%
-8.9%
Pro Gro

Competitive Landscape

Pro Gro ranks #6 in MI Flower in August 2026, up 3 positions year over year, and improved 3 spots from May 2026’s #9 to August 2026’s #6, while still trailing its peak of #2 from February 2025; in directional contrast, High Minded holds #1 but pairs that with a -17.1% year-over-year sales change, and NOBO sits at #3 after a jump from #42 year over year alongside a 508.9% sales increase, indicating that Pro Gro’s climb is steadier than the leader’s contraction yet less explosive than a fast-rising challenger. With Society C stable at #2 and up 2.9% in sales year over year, and Play Cannabis at #5 versus #6 a year ago amid a -0.3% sales shift, Pro Gro’s current #6 position combined with a 3-rank YoY gain and recent quarter-over-quarter movement implies a return-to-form trajectory that can reclaim share if momentum is sustained against both contracting leaders and surging mid-pack entrants.

Pro Gro market ranking for MI Flower

Pro Gro

Notable Products

Don Mega Pre-Roll (1g) posted the standout movement in August 2026 with a 34.1% month-over-month increase while rising into rank 5, outpacing Super Boof Pre-Roll (1g) at +32.8% in rank 4. Moonbow #112 Pre-Roll (1g) held rank 1 with +21.3% MoM and a single-month take of $138,526, whereas Lunar Lemon Pre-Roll (1g) slipped 4.7% MoM at rank 3. With all ten of the top products concentrated in the Pre-Roll category and only one decline over 4%, the pattern implies Pro Gro is consolidating share through depth in flagship pre-roll SKUs rather than breadth across formats.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Moonbow #112 Pre-Roll (1g)
Pre-Roll
1
1
1
1
1
+21.3%
Garlic Breath Pre-Roll (1g)
Pre-Roll
3
>10
>10
>10
2
Lunar Lemon Pre-Roll (1g)
Pre-Roll
>10
2
5
2
3
-4.7%
Super Boof Pre-Roll (1g)
Pre-Roll
>10
6
2
4
4
+32.8%
Don Mega Pre-Roll (1g)
Pre-Roll
7
>10
>10
3
5
+34.1%
Orange Push Pop Pre-Roll (1g)
Pre-Roll
>10
5
3
>10
6
Red Runtz Pre-Roll (1g)
Pre-Roll
>10
>10
7
7
7
-2.0%
Planet Purple Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
8
Toad Venom Pre-Roll (1g)
Pre-Roll
>10
>10
8
>10
9
Ice Cream Cake Pre-Roll (1g)
Pre-Roll
5
7
10
9
10
+15.5%
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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