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Jul-2025
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Overview
Market Insights Snapshot
Pro Gro has shown varying performance across different categories in the state of Michigan. In the Flower category, Pro Gro maintained a strong presence, although there was a slight decline in their rank from 2nd in April 2025 to 4th by July 2025. This movement suggests increased competition or a shift in consumer preferences within the Flower category. In contrast, the Pre-Roll category saw a positive trend with Pro Gro improving its rank from 13th to 9th over the same period, indicating a growing consumer interest or successful product positioning in this category. Despite these fluctuations, Pro Gro's overall sales in Michigan's Flower category experienced a notable increase in July after a dip in the preceding months.
In the Vapor Pens category, Pro Gro's performance was less consistent. The brand experienced a drop in rank from 13th in May 2025 to 18th in June, before recovering to 13th position by July. This volatility could be reflective of the competitive landscape or changing consumer tastes. It's worth noting that in some months, Pro Gro did not appear in the top 30 rankings in certain states or categories, which might suggest areas for potential growth or improvement. These insights into Pro Gro's performance across categories and states highlight both opportunities and challenges the brand faces in maintaining and improving its market position.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pro Gro has experienced notable shifts in its market position from April to July 2025. Initially ranked 2nd in April, Pro Gro saw a decline to 4th place by June and maintained this position in July. This change in rank is significant when compared to competitors like Society C, which consistently held a top-three position, reclaiming 2nd place in July. Meanwhile, Play Cannabis demonstrated a strong upward trajectory, climbing from 5th in April to 2nd in June before settling at 3rd in July. Despite these shifts, Pro Gro's sales showed resilience, with a rebound in July, suggesting a potential for regaining higher ranks if this trend continues. In contrast, Goodlyfe Farms and Pure Options remained outside the top four, indicating a less competitive threat to Pro Gro's current standing.
Notable Products
In July 2025, OG Kush Small Buds (7g) maintained its top position in the Pro Gro lineup, leading the sales with a notable figure of 31,597 units sold. Lunar Lemon Pre-Roll (1g) climbed to the second spot, showcasing a significant jump from its third-place ranking in June. Watermelon Zkittlez Pre-Roll (1g) emerged as a strong contender, ranking third without prior placement in previous months. Apples and Bananas Small Buds (7g) held steady at fourth, consistent with its performance in April. Moonbow #112 Pre-Roll (1g) rounded out the top five, albeit falling from its second-place position in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
