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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Pro Gro’s category mix tilted toward value-seeking formats: Flower held 52.28% share with year-over-year sales down 31.54% but month-over-month up 8.23%, while Pre-Roll expanded to 29.88% share with year-over-year up 91.69% and month-over-month up 10.02%. Vapor Pens accounted for 14.19% share with year-over-year down 1.39% and month-over-month down 5.75%, and Concentrates, though just 3.65% share, surged 332.96% year-over-year and 71.93% month-over-month. Despite a 6.71% brand-level year-over-year sales decline and a 33.03% drop in average price, the mix shift toward faster-growing Pre-Roll and Concentrates alongside a Flower rebound implies the portfolio is reallocating momentum toward lower-price and potency-forward segments.
Positioning-wise, the 10th rank in Flower in Michigan sets a baseline in the flagship category even as share concentration in Flower (52.28%) coexists with the 91.69% year-over-year rise in Pre-Roll and the 332.96% spike in Concentrates. The 33.03% average price decrease paired with Pre-Roll’s 10.02% month-over-month growth and Vapor Pens’ 5.75% month-over-month decline suggests Pro Gro is trading down to enlarge unit velocity where price elasticity is highest, while using Concentrates’ 71.93% month-over-month climb as a margin-offset lever. The combined pattern—Flower stabilizing month-over-month at +8.23% while premium-adjacent Vapor Pens contract—implies Pro Gro’s near-term edge rests on value-led Flower and Pre-Roll scale with selective investment in Concentrates to diversify beyond vapor softness.
Competitive Landscape
Pro Gro sits at rank #10 in MI Flower with a year-over-year rise of 3 positions, while its three-month trajectory moved from #12 to #10 and its historical peak was #2 in February 2025; against this backdrop, High Minded held #1 despite a -14.5% YoY sales change and Goodlyfe Farms advanced to #2 with a 7-place YoY climb and a 66.2% YoY sales increase, indicating that Pro Gro’s modest 2-rank gain over three months must accelerate to keep pace with competitors that are either defending top positions or expanding rapidly.
Notable Products
Ice Cream Cake Pre-Roll (1g) posted the steepest movement in May 2026 with a -12.3% month-over-month decline and slipped to rank 7, indicating demand erosion within the lower half of the top ten. Moonbow #112 Pre-Roll (1g) rose 10.3% MoM and held rank 1, while Cherry Pop Rocks Pre-Roll (1g) gained 8.4% MoM at rank 9, creating a split where momentum concentrates at the top and tail rather than the middle. Eight of the top ten are Pre-Roll SKUs, and with Moonbow #112 contributing $117,498 alongside rank 2 and rank 3 also in Pre-Rolls, the category concentration points to a portfolio leaning into quick-turn inhalables rather than diversifying into other formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
