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Apr-2025
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Overview
Market Insights Snapshot
Pro Gro has shown a varied performance across different categories in the state of Michigan. In the Flower category, Pro Gro consistently maintained a strong position, fluctuating between the 1st and 3rd ranks from January to April 2025, indicating robust sales performance and market presence. The Pre-Roll category saw significant improvement, moving from 17th in January to 10th in March, though it slightly dipped to 11th in April. This suggests a growing consumer interest in Pro Gro's Pre-Roll offerings, despite a small setback in the final month of the period. Conversely, in the Concentrates category, Pro Gro appeared in the rankings only from February onwards, holding steady at 26th place, which could imply a challenge in gaining traction in this segment.
In the Vapor Pens category, Pro Gro maintained a consistent presence, ranking 19th in January and February before improving slightly to 18th in March and April. This steady performance indicates a stable consumer base for their vapor pen products, though there is room for growth to break into higher ranks. It's noteworthy that Pro Gro did not appear in the top 30 for Concentrates in January, which may highlight a need for strategic adjustments to enhance their market position in this category. Overall, while Pro Gro demonstrates strong performance in Flower and improving trends in Pre-Rolls, there are opportunities for growth and increased competitiveness in other product categories.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pro Gro has shown a dynamic performance, with its rank fluctuating between 1st and 3rd place from January to April 2025. Despite a strong start in January, where Pro Gro held the 2nd position, it briefly ascended to 1st place in February. However, by March, it slipped to 3rd, only to recover to 2nd place in April. This fluctuation is notably influenced by the performance of competitors like High Minded, which consistently improved its sales, overtaking Pro Gro in March and maintaining the top spot in April. Meanwhile, Society C also posed a significant challenge, starting the year as the leader but experiencing a dip in February before stabilizing in 3rd place by April. Another competitor, Play Cannabis, showed a notable upward trend, climbing from 11th in January to 4th by April, indicating a growing competitive pressure in the market. These dynamics suggest that while Pro Gro remains a strong contender, the brand must strategize to counter the rising momentum of its competitors to maintain and improve its market position.
Notable Products
In April 2025, OG Kush Small Buds (7g) maintained its top position in Pro Gro's product lineup, continuing its consistent performance as the number one ranked product since January. Guava Runtz Small Buds (7g) climbed back to the second position after a dip to fifth in March, indicating a strong rebound in popularity. Bubblegum Gelato Smalls (7g), which was ranked second in February, settled in the third spot in April. Notably, Apples and Bananas Small Buds (7g) entered the rankings for the first time, securing the fourth position with impressive sales of 16,015 units. Wedding Cake Pre-Roll (1g) debuted in the fifth position, rounding out the top performers for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
