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Jun-2024
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Overview
Market Insights Snapshot
Pro Gro has shown a mixed performance across different categories in Michigan. In the Flower category, Pro Gro has maintained a strong presence, consistently ranking within the top three brands over the past four months. Notably, they secured the second position in March, April, and June, with a slight dip to third place in May. This stability in the Flower category is indicative of a robust product offering and strong market acceptance. Conversely, in the Edible category, Pro Gro has not been able to break into the top 30 brands, reflecting a potential area for improvement or a shift in consumer preferences away from their edible products.
In the Pre-Roll category, Pro Gro has demonstrated a steady performance, maintaining a rank within the top 10 brands in Michigan. They achieved their highest rank at ninth place in April and June, while holding the tenth position in March and May. This consistent ranking suggests a loyal customer base and effective market strategies for their pre-roll products. However, the decreasing sales figures in the Edible category, from $176,310 in March to $126,199 in June, highlight a decline that could be concerning if the trend continues. Overall, while Pro Gro excels in Flower and shows stability in Pre-Roll, there is a clear need to address the challenges in the Edible category to ensure balanced growth across all segments.
Competitive Landscape
In the highly competitive Michigan Flower category, Pro Gro has demonstrated notable stability and resilience. Despite a slight dip in May 2024, where it ranked 3rd, Pro Gro quickly regained its 2nd place position in June 2024. This consistent performance is impressive, especially when compared to competitors like Society C, which oscillated between 2nd and 3rd place over the same period. Meanwhile, High Minded has maintained a stronghold on the top spot, consistently ranking 1st from March to June 2024. Another notable competitor, Ozone, showed significant improvement, jumping from 10th place in March and April to 4th place in June. These shifts in rankings highlight the dynamic nature of the market and underscore Pro Gro's ability to maintain a strong position amidst fluctuating competition. For customers looking to understand the competitive landscape better, investing in more advanced data could provide deeper insights into these trends and help strategize for future growth.
Notable Products
In June 2024, the top product from Pro Gro was Moonbow #112 Pre-Roll (1g) in the Pre-Roll category, maintaining its number one ranking from April. Pink Cookies Small Buds (7g) in the Flower category rose to the second position, following its debut at the top rank in May. Wedding Cake Pre-Roll (1g) secured the third spot, showing a significant comeback from its absence in May. Don Mega Pre-Roll (1g) ranked fourth, slightly improving from its fifth position in May. Bubblegum Gelato Smalls (7g) in the Flower category dropped to fifth place from second in May, indicating a decline in sales momentum.
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