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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Carmels category mix in October 2026 tilted toward Pre-Roll at 47.96% share, even as Pre-Roll sales fell 38.89% year over year and 15.83% month over month, while Vapor Pens held 23.97% share with declines of 23.46% YoY and 5.34% MoM. Flower accounted for 21.36% share but contracted more sharply at 43.12% YoY and 20.71% MoM, whereas Concentrates rose 85.15% YoY despite a 5.65% MoM dip and represented 6.71% of sales; the mixed direction alongside a 5.93% YoY average price decrease suggests price pressure without offsetting volume. With Carmel ranked 18 in Pre-Roll in Ontario and brand-level sales down 33.77% YoY, the pattern implies overexposure to declining Flower and Pre-Roll cohorts where share remains high but velocity is weakening faster than in Vapor Pens or growing Concentrates.
The shift points to a positioning anchored in accessible Pre-Roll and premium-priced Flower (average category prices at $26.26 and $56.37, respectively) that is losing relative traction as demand migrates toward Vapor Pens and niche Concentrates; the 18th-place Pre-Roll rank and a 15.83% MoM contraction indicate shelf presence without commensurate pull. Concentrates019s 85.15% YoY rise alongside a small 6.71% mix and Vapor Pens019 smaller MoM decline of 5.34% versus Pre-Roll019s 15.83% and Flower019s 20.71% suggest momentum is accruing where Carmel has less weight, implying a need to rebalance mix toward faster-moving formats to arrest the overall 33.77% YoY brand sales decline.
Competitive Landscape
Carmel sits at rank #18 in ON Pre-Roll for October 2026, a 9-place drop from its October 2025 position, after slipping from #11 three months ago and off a historical peak of #7 reached in November 2024; in the same window Back Forty / Back 40 Cannabis is #1 with +75.6% YoY sales while Carmel fell 9 ranks YoY, and Spinach advanced to #4 from #17 YoY with +152.4% sales versus Carmel’s rank decline. Meanwhile, General Admission sits at #2 despite a -28.3% YoY sales change and Thumbs Up Brand climbed to #3 from #10 YoY with +102.4% sales, indicating the category’s gains are concentrating among faster-moving rivals while Carmel’s downward rank trajectory from #11 to #18 implies share is being ceded to brands posting triple-digit growth.
Notable Products
Carmel’s October 2026 sales are concentrated at the top, with the 10 best sellers accounting for 74.0% of revenue and Animal Face Pre-Roll 3-Pack (1.5g) alone at 19.1%. That concentration means most sales come from a tight core of products, so a few items carry the brand’s results.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
