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Aug-2024
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Overview
Market Insights Snapshot
In Alberta, Carmel's performance in the Flower category has seen a notable decline over the summer months, dropping from rank 30 in May 2024 to rank 41 by August 2024. This downward trend is mirrored in sales figures, which decreased from $219,203 in May to $108,855 in August. On the other hand, Carmel's Pre-Roll category in Alberta has shown consistent improvement, climbing from rank 21 to rank 18 while also experiencing a steady increase in sales, from $288,484 to $352,185 over the same period. This divergence in category performance highlights the brand's varying success across different product lines within the same region.
In Ontario, Carmel maintains a strong presence in the Pre-Roll category, consistently ranking within the top 11 brands and even achieving the 9th position in May 2024. Sales in this category have been robust, showing a continuous upward trend from $1,321,694 in May to $1,520,371 in August. However, the brand's performance in the Concentrates category has been less stable, with a gradual decline in rank from 19 to 22 over the same period. This suggests that while Carmel is excelling in certain categories, there are areas where they face challenges in maintaining or improving their market position.
Competitive Landscape
In the Ontario pre-roll category, Carmel has shown a consistent performance, maintaining a rank within the top 12 brands over the past four months. Despite a slight dip in June 2024, Carmel's rank improved to 10th place by August 2024, indicating a positive trend in sales. This upward movement is particularly notable when compared to Good Supply, which experienced a decline from 4th to 9th place during the same period. Additionally, MTL Cannabis has shown a stronger performance, climbing from 11th to 8th place, which suggests increasing competition. Meanwhile, Pure Sunfarms remained relatively stable but did not surpass Carmel in rank. These insights highlight Carmel's resilience and potential for growth in a competitive market, making it a brand to watch closely.
Notable Products
In August 2024, the top-performing product for Carmel was Animal Face Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales reaching 47,977 units. Following closely, Animal Face (3.5g) in the Flower category held the second rank consistently, with sales increasing to 7,709 units. The Animal Face Pre-Roll 12-Pack (6g) improved its position to third place from fifth in May and June, showing significant growth in sales. A new entry, Variety Pack Infused Pre-Roll 3-Pack (1.5g), debuted at fourth place in August. Slurty3 Pre-Roll 3-Pack (1.5g) saw a decline in its rank from third in May to fifth in August, though it still maintained a solid presence in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
