Market Insights Snapshot
In the Flower category, Alberta saw Carmel's rank slipping from 27 in August to 32 in November. This downward trend was mirrored in their sales, which fell from 269,001 in August to 167,750 in November. A similar trend can be observed in British Columbia, where Carmel's rank in the Flower category fell from 54 in August to 64 in November. However, in Ontario, Carmel managed to maintain a spot in the top 20, though their rank slipped from 18 in August to 23 in November. Unfortunately, in Saskatchewan, Carmel did not rank in the top 20 in the Flower category in August and September, but appeared at rank 55 in October, slipping further to 61 in November.
In the Pre-Roll category, Carmel performed better in Alberta, improving their rank from 24 in August to 19 in September, and maintaining a position in the top 20 through November. In British Columbia, Carmel's rank slipped slightly from 32 in August to 35 in November. In Ontario, Carmel demonstrated strong performance, maintaining a spot in the top 10 from August through November. Unfortunately, in Saskatchewan, Carmel did not rank in the top 20 in the Pre-Roll category in August and September, but appeared at rank 39 in October, before falling dramatically to 70 in November. This suggests that the brand may need to focus on improving their product offering or marketing strategy in this region.
In the Ontario Pre-Roll cannabis market, Carmel has maintained a steady position within the top 10 brands from August to November 2023. However, its ranking has slightly declined from 8th to 10th over this period, indicating a potential decrease in market share. In comparison, Redecan and MTL Cannabis have consistently ranked higher than Carmel, suggesting stronger sales performance. On the other hand, Color Cannabis has shown significant improvement, climbing from 18th to 11th rank, indicating a positive sales trend. Station House, while maintaining a rank close to Carmel, has seen a slight drop in rank, hinting at a possible decrease in sales. It's crucial for Carmel to monitor these competitors and market dynamics to strategize effectively for future growth.
In November 2023, the top-performing product from Carmel was the Animal Face Pre-Roll 3-Pack (1.5g), maintaining its position from previous months. It generated sales of 41,768 units, continuing to lead despite a slight decrease from October. The second-ranked product was the Animal Face (3.5g), also consistent in its position from the preceding months. The Drew's Pheno Pre-Roll 3-Pack (1.5g) climbed back to third place, recovering from its drop to fifth place in October. Rounding out the top five were the Animal Face Infused Blunt (1g) and the Billy's Pheno Pre-Roll 3-Pack (1.5g), ranked fourth and fifth respectively.