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Apr-2026
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Overview
Market Insights Snapshot
In Alberta, Carmel has shown mixed performance across different cannabis categories. Notably, the brand has made a significant entry into the Concentrates category, securing the 17th position in March 2026, which indicates a promising start. However, their performance in the Flower category has seen a slight decline from 23rd in January to 25th by April, suggesting a need for strategic adjustments to regain momentum. In the Pre-Roll category, Carmel experienced fluctuations but maintained a presence within the top 30, peaking at 15th in January before dropping to 23rd in April. Meanwhile, the Vapor Pens category has seen Carmel consistently hold the 25th rank since February, indicating a stable but stagnant position in this segment.
In Ontario, Carmel's performance in the Flower category has seen a gradual improvement, moving from the 30th position in January to 28th by April, signaling a positive trend. The Pre-Roll category, however, showed a decline from the 9th position in February to 15th in April, which could be a point of concern for the brand. In the Vapor Pens category, Carmel has demonstrated resilience, climbing from the 30th position in February to 23rd in April, suggesting a potential growth opportunity. Meanwhile, in British Columbia, Carmel's rank in the Pre-Roll category improved from 81st in January to 64th in April, reflecting a positive upward trajectory, while their Vapor Pens category remained relatively stable, oscillating around the 30th mark.
Competitive Landscape
In the competitive landscape of the Ontario Pre-Roll category, Carmel has experienced notable fluctuations in its ranking and sales performance from January to April 2026. Carmel started strong in January with a rank of 11, improving to 9 in February, but then slipped to 11 in March and further down to 15 in April. This decline in rank suggests increased competition and potential challenges in maintaining market share. Despite this, Carmel's sales performance remained relatively robust, peaking in March, indicating a potential for recovery if strategic adjustments are made. In comparison, Shred consistently ranked between 16 and 18, while 1Spliff showed a steady improvement, maintaining a rank of 14 in March and April. Tribal also demonstrated resilience, climbing to a rank of 13 by April. Interestingly, 3Saints, although not in the top 20 initially, improved its position significantly to rank 16 by April. These dynamics highlight the competitive pressure Carmel faces and underscore the importance of strategic innovation and differentiation to regain and sustain a higher market position.
Notable Products
In April 2026, Carmel's top-performing product was the Animal Face Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank from previous months with a notable sales figure of 27,155. The Animal Face Pure Live Resin Cartridge (1g) in the Vapor Pens category climbed from third to second place, showing a consistent upward trend. Big Apple Pure Live Resin Cartridge (1g), also in the Vapor Pens category, improved its position from fourth in March to third in April, indicating increasing popularity. Envy Pre-Roll 3-Pack (1.5g) debuted in the rankings at fourth place, suggesting a strong market entry. Conversely, the Animal Face Pre-Roll 12-Pack (6g) dropped from second to fifth place, reflecting a decrease in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
