.svg){kind=small}
Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Carmel’s mix concentrated further in Pre-Roll at 51.28% share while the category posted a -20.25% year-over-year decline and a -18.05% month-over-month slide, indicating mix stability driven by a shrinking core. Flower contracted to 22.51% share with deeper drops of -31.86% YoY and -10.47% MoM, while Vapor Pens at 20.29% share fell -10.91% YoY and -13.16% MoM; in contrast, Concentrates, though only 5.92% share, grew 91.69% YoY and 13.43% MoM. With an average price down 2.61% YoY to $35.75 and Pre-Roll ranking 15th in Ontario, the pattern implies Carmel is anchored in a declining Pre-Roll base while a small but accelerating Concentrates line is the only counter-cyclical lever.
The shifts suggest Carmel’s positioning leans toward value retention in Pre-Roll rather than category offense: reliance on a segment with -20.25% YoY and -18.05% MoM drag limits share capture, while Flower’s -31.86% YoY decline weakens premium laddering despite a higher average price point. Vapor Pens’ double-digit MoM drop of -13.16% alongside a milder -10.91% YoY dip implies underinvestment or distribution friction relative to faster-moving inhalable formats, whereas Concentrates’ 91.69% YoY and 13.43% MoM gains signal a niche pathway to differentiate. Net effect: to improve its 15th rank in Ontario Pre-Rolls and offset an overall -18.83% brand YoY decline, Carmel likely needs to rebalance toward growth adjacencies (Concentrates) while tightening price-pack architecture in Pre-Roll and Vapor Pens.
Competitive Landscape
Carmel sits at #15 in ON Pre-Roll for August 2026, sliding 3 positions from #12 year over year and falling 4 spots from #11 in May 2026, while still trailing its peak of #6 from September 2024; in contrast, Back Forty / Back 40 Cannabis moved up from #2 to #1 with 56.6% year-over-year sales growth and General Admission slipped from #1 to #2 amid a 28.1% year-over-year sales decline. Meanwhile, Spinach climbed from #14 to #5 with an 81.8% year-over-year increase, and Thumbs Up Brand rose from #10 to #3 on 70.8% growth, indicating that Carmel’s rank erosion is less about category contraction and more about share being captured by faster-rising rivals, implying a trajectory that risks drifting further from the top 10 unless relative momentum reverses.
Notable Products
Big Apple Pure Live Resin Cartridge (1g) posted the steepest decline at -24.99% MoM and sat at rank 6, while Animal Face Pre-Roll 14-Pack (7g) fell -18.99% to rank 3, signaling headwinds in non-Animal Face vapor and larger-pack pre-rolls. Animal Face Pre-Roll 3-Pack (1.5g) held rank 1 despite an -8.07% MoM dip, and Animal Face Pure Live Resin Cartridge (1g) at rank 2 slipped -5.54%, indicating share defense by the Animal Face franchise even as momentum cooled. Four of the top ten are Pre-Roll SKUs and two are Vapor Pens, with the cheapest unit pack at the top and the $591,688 item anchoring the category, which implies consumer tilt toward accessible pre-roll formats over cartridges. The pattern points to portfolio concentration around Animal Face and Pre-Rolls, implying Carmel’s commercial direction favors depth in flagship pre-rolls while vapor needs repositioning to counter cartridge softness.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
