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Aug-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Carmel has shown notable fluctuations across different categories. In the Flower category, Carmel improved its ranking from 19th in May 2025 to 12th by July, but then fell back to 20th in August. This suggests a competitive market where maintaining a high rank is challenging. In the Pre-Roll category, Carmel saw a slight dip in rank from 15th in May to 17th in June, but rebounded to 13th in July before ending at 16th in August. The Vapor Pens category remained relatively stable, with Carmel holding a rank between 12th and 16th throughout the months. The stability in Vapor Pens could indicate a consistent consumer base or a less volatile market segment compared to others.
Meanwhile, in Ontario, Carmel's performance in the Pre-Roll category is quite strong, maintaining a consistent 9th place ranking from May through August 2025. This consistency suggests a solid foothold in the Ontario Pre-Roll market. However, in the Vapor Pens category, Carmel's rank dropped from 20th in May to 28th by August, indicating potential challenges in retaining market share. In British Columbia, Carmel did not make it into the top 30 for Pre-Rolls, which could be a concern given their performance in other provinces. Conversely, in the Vapor Pens category, Carmel's rank fluctuated but remained within the top 30, suggesting some level of brand recognition or loyalty in that segment. These variations across provinces and categories highlight the dynamic nature of Carmel's market presence.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Carmel has maintained a consistent rank of 9th place from May to August 2025. This stability in ranking suggests a steady performance, although it faces stiff competition from brands like Good Supply, which has shown a notable upward trend, climbing from 13th to 7th place over the same period. Thumbs Up Brand and Shred have fluctuated in rankings, with Thumbs Up Brand maintaining a higher position than Carmel, while Shred's rank oscillated but ended lower in August. Meanwhile, Fuego Cannabis (Canada) improved its rank significantly, moving from 12th to 8th place, surpassing Carmel in August. Despite these shifts, Carmel's sales figures have shown a steady increase, indicating a loyal customer base and potential for growth if strategic adjustments are made to enhance its competitive edge.
Notable Products
In August 2025, Carmel's Animal Face Pre-Roll 3-Pack (1.5g) maintained its position as the top-performing product, consistently holding the number one rank since May, with sales reaching $38,406. The Animal Face Pre-Roll 12-Pack (6g) remained at the second spot, continuing its upward trajectory from the fourth position in May and June. The Animal Face Pure Live Resin Cartridge (1g) ranked third, a slight decrease compared to its second position in previous months. Slurty3 Pure Live Resin Cartridge (1g) experienced a drop to fourth place from its consistent third position earlier in the year. Zebra Stripes Pure Live Resin Cartridge (1g) held steady at fifth place, having entered the rankings in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
