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Dec-2025
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Overview
Market Insights Snapshot
In examining Carmel's performance across various categories and provinces, a notable trend emerges in Alberta. The brand has consistently maintained a presence in the Flower category, albeit with fluctuating rankings, moving from 17th in September to 22nd by December. This suggests a slight decline but still indicates a strong foothold. In the Pre-Roll category, Carmel experienced a drop from 14th to 19th, while in Vapor Pens, they remained relatively stable, hovering around the 19th and 20th positions throughout the last quarter of 2025. Interestingly, the sales figures reveal a significant drop in Pre-Roll sales from September to December, which might be a point of concern for the brand's strategy in this category.
Turning to Ontario, Carmel's performance in the Pre-Roll category stands out with a consistent top 10 ranking, maintaining 10th place in December after peaking at 9th in October. This stability in a competitive category highlights Carmel's strong market position in Ontario. However, in the Flower category, they slipped from 26th to 28th, indicating a potential challenge in maintaining their competitive edge. Meanwhile, in British Columbia, the brand's presence was less pronounced, with no rankings in the top 30 for Pre-Roll after September, and fluctuating positions in Vapor Pens, where they ended the year at 26th. This suggests that while Carmel is performing well in certain areas, there is room for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Carmel has shown resilience and consistency in its market position. Over the last four months of 2025, Carmel maintained a steady rank, oscillating between 9th and 10th place. This stability is notable, especially when compared to competitors like FIGR and Dime Bag (Canada), who have experienced more fluctuation in their rankings. Despite a slight dip in sales from October to December, Carmel's sales figures remain competitive, closely trailing behind Fuego Cannabis (Canada), which consistently ranks higher. Meanwhile, PIFF has seen a decline in rank, which could present an opportunity for Carmel to capitalize on any potential market share shifts. As Carmel continues to hold its ground amidst these dynamics, understanding these competitive movements could be crucial for strategic planning and maintaining its market position.
Notable Products
In December 2025, Carmel's top-performing product was the Animal Face Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales of 26,156 units. Following closely, the Animal Face Pre-Roll 12-Pack (6g) also held steady in the second position, demonstrating stable performance throughout the last four months. The Animal Face Pure Live Resin Cartridge (1g) in the Vapor Pens category remained in third place, showing a notable increase in sales compared to previous months. Meanwhile, the Permanent Cherries Pure Live Resin Cartridge (1g) improved its position to fourth place in December, up from fifth in October and fourth in November. Lastly, the Inside Joke Pre-Roll 3-Pack (1.5g) entered the rankings at fifth place, indicating a successful product introduction in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
