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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Carmel’s category mix in June 2026 tilted further toward Pre-Roll at 57.0% share, yet that anchor declined 14.9% year over year and 0.5% month over month, while Flower at 23.2% share fell 31.2% YoY and 2.1% MoM. Vapor Pens, now 16.4% of sales, contracted 43.2% YoY and 13.3% MoM, contrasting with Concentrates at 3.3% share that slipped only 1.8% YoY but rose 9.5% MoM; paired with an average price down 4.8% YoY to $35.02, the mix skews toward lower-priced, faster-turning formats even as total brand sales fell 24.9% YoY. The pattern implies Carmel is relying on Pre-Rolls to buffer broader declines while trimming average price, but exposure to a sharply retreating Vapor Pens segment is amplifying overall contraction.
Positioning-wise, a 12th rank in Pre-Roll in Ontario combined with a 0.5% MoM Pre-Roll dip and a 13.3% MoM slide in Vapor Pens suggests shelf visibility is concentrated but vulnerable to format-specific headwinds, whereas a 9.5% MoM uptick in Concentrates indicates a small but responsive niche. With Flower down 31.2% YoY and Vapor Pens down 43.2% YoY, the brand’s portfolio risk is concentrated in premium-priced inhalables, and the steadying effect from Pre-Roll leadership is insufficient without incremental gains in resilient pockets like Concentrates; the implication is that Carmel’s positioning should pivot to defend Pre-Roll rank while reallocating toward categories showing month-level elasticity.
Competitive Landscape
Carmel is ranked #12 in ON Pre-Roll in June 2026, down 2 positions from #10 year over year and off 1 place from #11 in March 2026, while still trailing its peak of #6 from September 2024; meanwhile, Back Forty / Back 40 Cannabis climbed from #3 to #1 with a 74.6% YoY sales increase, and General Admission slipped from #1 to #2 with a 17.9% YoY sales decline. This divergence—competitors moving up or down multiple ranks on double-digit YoY swings while Carmel holds near #12 with a 2-rank YoY drop—implies Carmel’s rank trajectory is flattening into a mid-tier position unless relative momentum improves.
Notable Products
Big Apple Pure Live Resin Cartridge (1g) posted the steepest shift in June 2026 with a -19.3% month-over-month decline to rank 5, while Animal Face Pre-Roll 12-Pack (6g) fell -40.2% to rank 10, signaling pressure on value and multi-pack formats within the top ten. In contrast, Spiked Mai Tai Pre-Roll 10-Pack (5g) surged +35.8% to rank 4 and Animal Face Pre-Roll 14-Pack (7g) rose +15.7% to rank 2, and six of the top ten are Pre-Roll SKUs, indicating consumer momentum is concentrating in ready-to-smoke offerings rather than vapor pens. Animal Face Pure Live Resin Cartridge (1g) also slipped -8.0% at rank 3 while Animal Face Pre-Roll 3-Pack (1.5g) gained +7.8% at rank 1, suggesting cross-format demand is tilting toward combustion even as the flagship strain holds share. The mix points to Carmel doubling down on Pre-Roll breadth and pack-size optimization while reassessing cartridge depth and pricing architecture.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
