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Jul-2025
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Overview
Market Insights Snapshot
In Alberta, Carmel has shown a notable upward trajectory in the Flower category, moving from 25th place in April 2025 to 12th by July 2025. This indicates a strong performance and growing market presence, as evidenced by a consistent increase in sales over these months. In the Pre-Roll category, Carmel also improved its ranking from 17th to 13th within the same period, suggesting a positive reception among consumers. However, in the Vapor Pens category, Carmel experienced fluctuations, ending up back at 16th place in July after a brief rise to 13th in May. This oscillation may point to challenges in maintaining consistent consumer interest or competition dynamics.
In contrast, Carmel's performance in British Columbia has been less consistent. The brand did not break into the top 30 for Pre-Rolls, indicating a struggle to capture significant market share in this category. Additionally, the ranking for Vapor Pens dropped from 20th to 26th by July, reflecting a decline in market position. Meanwhile, in Ontario, Carmel maintained a steady 9th place ranking in the Pre-Roll category throughout the observed months, which highlights a stable and strong consumer base. However, the brand's position in the Vapor Pens category fell to 28th by July, suggesting potential areas for improvement in product appeal or marketing strategies. These mixed results across provinces underscore the varying consumer preferences and competitive landscapes Carmel faces.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Carmel has maintained a consistent rank of 9th place from April to July 2025, showcasing stability in its market position. However, competitors like Good Supply have demonstrated a notable upward trajectory, improving their rank from 15th in April to 8th by June and July, which could indicate a growing consumer preference or effective marketing strategies. Meanwhile, Thumbs Up Brand has shown a slight decline, slipping from 7th in May and June to 10th in July, potentially opening opportunities for Carmel to capture more market share if they can leverage this shift. Additionally, Shred has experienced fluctuations but ended July strong at 7th, suggesting a competitive edge that Carmel might need to address to climb the ranks. Overall, while Carmel's sales have shown a positive trend, the dynamic movements of its competitors highlight the need for strategic initiatives to enhance its competitive position in the Ontario Pre-Roll market.
Notable Products
In July 2025, Carmel's top-performing product was the Animal Face Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank for the fourth consecutive month with sales reaching 36,300. The Animal Face Pre-Roll 12-Pack (6g) showed a significant improvement, climbing from the fourth to the second position. The Slurty3 Pure Live Resin Cartridge (1g) held steady in third place in the Vapor Pens category, maintaining its rank from June. A new entry, Magic Pop RX Pre-Roll 3-Pack (1.5g), debuted at the fourth position in the Pre-Roll category. Zebra Stripes Pure Live Resin Cartridge (1g) entered the rankings at fifth place in the Vapor Pens category, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
