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Sep-2025
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Overview
Market Insights Snapshot
In Alberta, Carmel has demonstrated a dynamic presence across different categories. The brand's performance in the Flower category saw a notable shift, climbing from the 14th rank in June to the 12th in July, before experiencing a dip to the 20th position in August, and a slight recovery to 17th in September. This fluctuation might indicate a competitive market environment or changing consumer preferences. In the Pre-Roll category, Carmel showed a more stable trajectory, maintaining a consistent presence within the top 20, ending September in the 14th spot. Interestingly, the Vapor Pens category witnessed a stable ranking at 16th from July to September, suggesting a steady demand despite a decrease in sales volume.
Meanwhile, in Ontario, Carmel's presence in the Flower category remained relatively stable, hovering around the 24th and 25th positions over the past few months. The Pre-Roll category, however, remains a stronghold for Carmel, consistently achieving a solid 9th position from June through September. In contrast, the Vapor Pens category in Ontario displayed a more volatile pattern, with rankings fluctuating from 24th in June to a significant improvement to 21st by September. This suggests potential growth in consumer interest or strategic adjustments by Carmel in this category. In British Columbia, Carmel's Pre-Roll category did not make it into the top 30 by August and September, highlighting a potential area for improvement or increased competition in the region.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Carmel has maintained a consistent rank at 9th place from June to September 2025. This stability in ranking indicates a steady performance amidst fluctuating market dynamics. Notably, Good Supply and Thumbs Up Brand have shown varying ranks, with Good Supply dropping from 7th to 10th place and Thumbs Up Brand fluctuating between 7th and 10th place. Meanwhile, FIGR has demonstrated a positive trajectory, climbing from 20th to 11th place, which could pose a future threat to Carmel if this upward trend continues. Fuego Cannabis (Canada) has also shown an upward trend, moving from 13th to 7th place, surpassing Carmel in August and September. These shifts highlight the dynamic nature of the market and suggest that while Carmel has maintained its position, competitors are actively vying for higher market shares, which could impact Carmel's future sales and ranking if not addressed strategically.
Notable Products
In September 2025, Carmel's top-performing product was the Animal Face Pre-Roll 3-Pack (1.5g) within the Pre-Roll category, maintaining its number one ranking for the fourth consecutive month with sales of 34,733 units. The Animal Face Pre-Roll 12-Pack (6g) held steady in the second position, consistently performing well since July. The Animal Face Pure Live Resin Cartridge (1g) ranked third, showing an improvement from its absence in July to a steady position in August and September. The Slurty3 Pure Live Resin Cartridge (1g) remained at fourth place, experiencing a gradual decline in sales over the months. Finally, the Straight Cash Homie Pre-Roll 3-Pack (1.5g) entered the top five for the first time, marking a notable debut in Carmel's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
