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Feb-2026
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Overview
Market Insights Snapshot
Carmel's performance across various categories and regions presents a mixed picture with both promising and challenging aspects. In Alberta, the brand has shown consistent placement in the top 30 for the Flower category, maintaining a steady 23rd rank from December 2025 through February 2026. However, the Concentrates category tells a different story, as Carmel did not make it into the top 30 in November 2025, indicating a potential area for growth. Meanwhile, in the Pre-Roll category, Carmel experienced a decline, dropping from 15th in November 2025 to 22nd by February 2026, suggesting a need for strategic adjustments to regain market share.
In British Columbia, Carmel's presence in the Pre-Roll category was notably absent from the top 30 in November 2025, but they managed to climb to the 65th position by February 2026, reflecting a positive upward trajectory. The Vapor Pens category shows a slight decline, with Carmel slipping from 28th in November 2025 to 30th in February 2026. Over in Ontario, Carmel's Pre-Roll category performed strongly, consistently ranking in the top 11, and even improving to 9th place by February 2026, despite a decrease in sales volume. However, in the Vapor Pens category, the brand saw a downward trend, moving from 25th in November 2025 to 30th in February 2026, indicating potential challenges in maintaining consumer interest.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Carmel has shown a dynamic shift in its ranking and sales performance over the months from November 2025 to February 2026. Carmel's rank fluctuated, starting at 10th in November 2025, dropping to 11th in December and January, and then climbing back to 9th in February 2026. This indicates a slight recovery in its market position. Notably, Redecan consistently outperformed Carmel, maintaining a top-tier position, although it experienced a decline from 4th to 7th place over the same period. Meanwhile, PIFF remained relatively stable, ranking just above Carmel in most months. Fuego Cannabis (Canada) also showed a downward trend, which could present an opportunity for Carmel to capture more market share if this trend continues. Despite the competitive pressure, Carmel's ability to regain its rank in February suggests resilience and potential for growth in the Ontario Pre-Roll market.
Notable Products
In February 2026, the top-performing product for Carmel was the Animal Face Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its first-place rank since November 2025, despite a decrease in sales to 17,941. The Animal Face Pre-Roll 12-Pack (6g) also held its consistent second-place position throughout the same period. The Animal Face Pure Live Resin Cartridge (1g) in the Vapor Pens category remained steady at third place, although its sales figures saw a decline. Permanent Cherries Pure Live Resin Cartridge (1g) improved its rank from fifth in December 2025 to fourth in February 2026. Inside Joke Pre-Roll 3-Pack (1.5g) maintained its fifth position from January to February 2026, despite a continued decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
