.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Carmel’s category mix concentrated in Pre-Roll at 53.15% share with a month-over-month increase of 7.63% but a year-over-year decline of 26.67%, while Flower held 23.46% share with an 11.22% MoM drop and a 27.60% YoY decline. Vapor Pens represented 20.25% share with a 14.12% MoM contraction and a 40.60% YoY decrease, contrasted by Concentrates at 3.15% share posting a 21.15% MoM gain and a 16.16% YoY rise. With overall brand sales down 29.42% YoY and average price down 4.91% YoY to $34.36, the mix shift indicates reliance on Pre-Roll for volume while premium-priced Flower at a $57.07 average and Vapor Pens at a $43.80 average are dragging YoY comps; the thesis is that Carmel’s current growth lever is Pre-Roll momentum paired with a small but expanding Concentrates niche.
Carmel’s May 2026 profile implies a defensive weighting toward lower-priced Pre-Rolls and away from Vapor Pens, with Pre-Roll gains aligning to a 7.63% MoM lift even as the category sits at rank 16 in Ontario, while Vapor Pens’ 14.12% MoM and 40.60% YoY declines signal under-penetration in a higher-price segment. The concurrent 21.15% MoM and 16.16% YoY growth in Concentrates suggests a capital-efficient adjacency where incremental share can offset Flower’s 27.60% YoY and 11.22% MoM declines; the pattern implies Carmel should consolidate share in Pre-Rolls to improve rank positioning and redeploy assortment toward Concentrates to counterbalance Vapor Pens erosion.
Competitive Landscape
Carmel ranks #16 in ON Pre-Roll in May 2026, sliding 6 positions year over year from #10 while falling 7 spots from its February 2026 rank of #9; against a category where Back Forty / Back 40 Cannabis climbed to #1 with a 66.8% YoY sales increase and General Admission sits at #2 despite a 13.6% YoY decline, Carmel’s drop from a peak of #6 in September 2024 to #16 now indicates share is rotating toward leaders with momentum or defensible retention even amid negative comps, implying Carmel’s trajectory points to erosion in relative velocity that will continue without mix or distribution intervention.
Notable Products
Animal Face Pre-Roll 3-Pack (1.5g) posted the headline move with a +52.5% month-over-month gain to rank 1, while Animal Face Pre-Roll 12-Pack (6g) slid -21.5% to rank 4. Within the same Animal Face family, the 14-Pack rose +47.6% at rank 6 as the Ceramic Tip Infused Pre-Roll fell -26.5% at rank 10, indicating trade-up toward multi-pack formats alongside pruning of niche variants. Vapor Pens softened as Animal Face Pure Live Resin Cartridge (1g) declined -6.8% at rank 2 and Big Apple Pure Live Resin Cartridge (1g) dropped -9.8% at rank 3, and five of the top ten are Pre-Roll SKUs, concentrating share in combustibles. This mix points to Carmel leaning into Animal Face-led Pre-Roll bundles and away from slower pen SKUs, with format size and brand halo driving May 2026 velocity over flavor expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
