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Mar-2026
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Overview
Market Insights Snapshot
Carmel's performance across various Canadian provinces showcases a mix of stability and shifts in category rankings. In Alberta, Carmel's standing in the Concentrates category saw a noteworthy improvement, moving from not being in the top 30 to securing the 14th position by March 2026. This upward movement indicates a growing presence in this segment. However, in the Flower category, Carmel remained relatively stable, hovering around the 23rd to 24th rank, suggesting a consistent but not leading presence. Meanwhile, the Pre-Roll category in Alberta demonstrated some volatility, with rankings fluctuating between 15th and 22nd over the four months. In the Vapor Pens category, although Carmel was consistently ranked, it saw a slight improvement from 25th to 24th by March.
In British Columbia, Carmel did not make it to the top 30 in the Pre-Roll category, highlighting a potential area for growth or concern depending on their strategic goals. The Vapor Pens category saw a decline in ranking, from 28th in December 2025 to 35th by March 2026, indicating a possible need to reassess their market approach in this segment. Over in Ontario, Carmel maintained a strong position in the Pre-Roll category, consistently ranking in the top 12, which is a positive indicator of brand strength in this category. However, in the Flower category, Carmel's ranking slipped slightly out of the top 30 by March 2026, suggesting competitive pressures or shifting consumer preferences in this province.
Competitive Landscape
In the Ontario Pre-Roll category, Carmel experienced notable fluctuations in its ranking between December 2025 and March 2026. Starting at 11th place in December, Carmel improved to 9th in February but then dropped to 12th by March. This indicates a competitive and dynamic market landscape. FIGR maintained a consistent position, hovering around the 10th spot, while Fuego Cannabis (Canada) showed a downward trend, slipping from 8th to 11th. Meanwhile, Pure Sunfarms improved slightly from 14th to 13th, and 1Spliff climbed from 16th to 14th. Despite these shifts, Carmel's sales figures remained relatively stable, suggesting that while its rank varied, its market presence was resilient. The competitive dynamics in this category highlight the importance of strategic positioning and product differentiation for Carmel to regain and sustain higher rankings.
Notable Products
In March 2026, Carmel's top-performing product was the Animal Face Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent number one rank from previous months with sales of 22,251 units. The Animal Face Pre-Roll 12-Pack (6g) held steady at the second rank, showing a slight decrease in sales figures compared to earlier months. The Animal Face Pure Live Resin Cartridge (1g) also maintained its third position, indicating stable demand despite fluctuating sales. Notably, the Big Apple Pure Live Resin Cartridge (1g) emerged as a new entry in the rankings, securing the fourth spot. Meanwhile, the Astronaut Status Pre-Roll 3-Pack (1.5g) debuted in the fifth position, showcasing potential for growth in the Pre-Roll segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
