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Nov-2025
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Overview
Market Insights Snapshot
The cannabis brand Carmel has shown varied performance across different categories and provinces. In Alberta, Carmel's Flower category has experienced a decline in ranking, moving from 20th in August 2025 to 24th by November 2025, indicating a potential challenge in maintaining its market position. Conversely, the Pre-Roll category in Alberta has maintained a consistent ranking of 14th from September to November, suggesting a stable consumer demand. Interestingly, the Vapor Pens category showed a slight fluctuation, ending at the same 19th position in both August and November, despite a temporary improvement in October. These movements highlight the competitive nature of the Alberta market and the need for Carmel to strategize effectively in certain categories.
In Ontario, Carmel's performance in the Pre-Roll category is noteworthy, consistently ranking in the top 10, with a peak at 9th position in October 2025. This indicates strong consumer preference and market penetration for Carmel's Pre-Rolls in Ontario. However, their Flower category has seen a downward trend, slipping from 25th to 29th over the same period, which might be a point of concern for the brand. In British Columbia, Carmel's presence in the Pre-Roll category has been less impactful, with rankings outside the top 30, which could reflect either a less competitive offering or differing consumer preferences in that region. The Vapor Pens category in British Columbia saw a dip in October but recovered to 26th in November, indicating some resilience in this product line. These insights reveal the dynamic nature of Carmel's market performance across different provinces, with opportunities and challenges varying by category and region.
Competitive Landscape
In the highly competitive Ontario pre-roll market, Carmel has shown a fluctuating performance in recent months. Despite a promising rise to 9th place in October 2025, Carmel's rank slipped back to 10th in November. This decline in rank coincided with a noticeable drop in sales, suggesting potential challenges in maintaining market share. In contrast, Thumbs Up Brand consistently outperformed Carmel, improving from 11th to 8th place over the same period, indicating stronger brand momentum. Meanwhile, PIFF also showed resilience, climbing from 12th to 9th place in October, before slightly declining in November, yet still maintaining a position above Carmel. FIGR demonstrated steady improvement, moving from 16th to 11th place, suggesting a growing presence in the market. The competitive landscape in Ontario's pre-roll category highlights the need for Carmel to strategize effectively to regain its upward trajectory and counter the advances of its rivals.
Notable Products
In November 2025, Carmel's top-performing product remains the Animal Face Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its first-place rank consistently from August. Despite a decline in sales to 26,440 units, it continues to lead the pack. The Animal Face Pre-Roll 12-Pack (6g) also holds steady at second place in the same category, showing remarkable consistency in its ranking. The Animal Face Pure Live Resin Cartridge (1g) remains in third place among Vapor Pens, indicating stable performance over the months. Notably, the Permanent Cherries Pure Live Resin Cartridge (1g) improved its rank from fifth to fourth place from October to November, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
