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Oct-2025
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Overview
Market Insights Snapshot
In examining Carmel's performance across various categories and regions, it's clear that the brand has experienced fluctuating fortunes. In Alberta, Carmel's Flower category saw a drop from the 12th position in July 2025 to the 21st position by October 2025, indicating a decline in market presence within the top 20. Conversely, in the Pre-Roll category, Carmel maintained a relatively stable position, hovering around the 11th to 15th rank throughout these months, suggesting a consistent demand in this segment. However, their Vapor Pens category in Alberta showed resilience, climbing back to the 18th position in October after a dip in September, which could hint at a recovery or a strategic focus on this product line.
Shifting focus to Ontario, Carmel's performance in the Pre-Roll category is noteworthy as it consistently ranked within the top 10, even reclaiming the 9th position in October 2025. This consistency underscores a strong market performance in this category. The Vapor Pens category also saw a positive trajectory, moving up to the 21st position by October, reflecting growing consumer interest or effective marketing strategies. Meanwhile, in British Columbia, Carmel did not make it into the top 30 for Pre-Rolls, which could be a point of concern or an area for potential growth. The Vapor Pens category in British Columbia showed volatility, dropping out of the top 30 by October, indicating potential challenges or increased competition in the region.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Carmel has demonstrated resilience and consistency in its market positioning. Over the months from July to October 2025, Carmel maintained a stable rank, oscillating between 9th and 10th place. This stability is noteworthy given the dynamic shifts observed among competitors. For instance, Fuego Cannabis (Canada) showed a remarkable upward trajectory, climbing from 12th to 7th place, which suggests a significant increase in their market presence and possibly a threat to Carmel's position. Meanwhile, Dime Bag (Canada) experienced a decline from 6th to 11th place, indicating potential challenges that Carmel could capitalize on to improve its rank. Additionally, PIFF made a notable leap to 6th place in September before settling at 8th in October, reflecting a volatile yet competitive environment. Despite these fluctuations, Carmel's sales figures showed an upward trend, particularly in October, suggesting robust consumer loyalty and effective market strategies amidst the competitive pressures.
Notable Products
In October 2025, Carmel's top-performing product was Animal Face Pre-Roll 3-Pack (1.5g), maintaining its consistent first-place ranking since July with sales of $33,236. The Animal Face Pre-Roll 12-Pack (6g) also held steady at the second position across the same period. Climbing the ranks in the Vapor Pens category, Animal Face Pure Live Resin Cartridge (1g) remained at third place, showing a significant increase in sales from previous months. Straight Cash Homie Pre-Roll 3-Pack (1.5g) debuted at fourth place in September and maintained this position in October. Lastly, Permanent Cherries Pure Live Resin Cartridge (1g) entered the rankings in October, securing the fifth spot.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
