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Jun-2024
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Overview
Market Insights Snapshot
In Alberta, Carmel has shown a mixed performance across different categories. While the brand's Flower category experienced a slight drop, falling out of the top 30 in June 2024, its Pre-Roll category saw consistent improvement, maintaining a steady rise from 26th in March to 23rd by June. This indicates a growing preference for Carmel's Pre-Roll products in Alberta, even as their Flower offerings face challenges. The Flower category's drop from 29th in May to 36th in June is particularly notable, suggesting potential market saturation or increased competition.
In Ontario, Carmel has maintained a strong presence, particularly in the Pre-Roll and Concentrates categories. The brand consistently ranked in the top 10 for Pre-Rolls, although it slipped from 9th to 10th in June 2024. Concentrates saw a positive trend, improving from 19th in March to 17th in June, indicating growing consumer interest in this category. Conversely, in British Columbia, Carmel's performance in the Pre-Roll category has been less impressive, failing to break into the top 30 rankings throughout the observed months. This disparity across provinces highlights the varying consumer preferences and competitive landscapes that Carmel faces in different markets.
Competitive Landscape
In the competitive landscape of Ontario's pre-roll category, Carmel has shown notable resilience and consistency in its rankings and sales performance. Over the past four months, Carmel maintained a steady rank of 9th place before slightly dropping to 10th in June 2024. This minor decline is contrasted by the performance of competitors such as MTL Cannabis, which improved its position from 11th to 9th, and Fuego Cannabis (Canada), which saw a drop from 4th to 8th place. Despite these shifts, Carmel's sales figures have remained robust, peaking in May 2024 before a slight dip in June. This suggests that while Carmel faces stiff competition, particularly from brands like Pure Sunfarms and MTL Cannabis, its market presence remains strong, making it a significant player in the Ontario pre-roll market.
Notable Products
In June 2024, Carmel's top-performing product was the Animal Face Pre-Roll 3-Pack (1.5g), maintaining its consistent rank of 1st place since March 2024 with sales reaching 46,315 units. The Animal Face (3.5g) also held steady in 2nd place for the fourth consecutive month. The Sexy AF Pre-Roll 3-Pack (1.5g) saw a notable rise to 3rd place, up from 5th in April and 4th in May. Slurty3 Pre-Roll 3-Pack (1.5g) dropped to 4th place after holding the 3rd position for three months. The Variety Pack Infused Pre-Roll 3-Pack (1.5g) re-entered the rankings in 5th place, showing a significant presence after being unranked in April and May.
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