.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Carmel has shown notable performance variations across different categories and provinces. In Alberta, Carmel's presence in the concentrates category finally emerged in April 2025, securing the 18th position, a positive development as it was absent in the top 30 rankings in previous months. Meanwhile, their flower category has seen a fluctuation, starting from rank 39 in January and improving significantly to 19 in February, before stabilizing around the mid-20s. The pre-roll segment has been consistently strong, maintaining a position within the top 20, with a slight improvement from 18th in January to 16th by April. The vapor pens category also witnessed a positive trajectory, moving from 19th in January to 16th by April, indicating a growing preference among consumers in this segment.
In Ontario, Carmel's performance in the pre-roll category has been particularly strong, consistently ranking within the top 11, culminating in a 9th place finish in April. The flower category has seen a steady climb, reaching the 24th position by April, suggesting a gradual increase in consumer acceptance. However, their vapor pen category experienced some fluctuations, with a dip in March but recovering back to 22nd place in April. Over in British Columbia, Carmel's vapor pens showed a promising rise, peaking at 21st in March, though it slightly declined to 23rd in April. The pre-roll category in British Columbia, however, has not yet broken into the top 30, indicating room for growth in this market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Carmel has shown a steady improvement in its ranking from January to April 2025, moving from 11th to 9th place. This upward trend indicates a positive reception and growing market presence. Notably, Spinach also improved its position, climbing from 15th to 10th, suggesting a competitive push in the lower ranks. Meanwhile, Thumbs Up Brand and Shred maintained consistent positions at 8th and 7th, respectively, indicating stable market performance. MTL Cannabis, however, experienced a slight decline, dropping from 8th to 11th, which may have contributed to Carmel's rise. Despite these shifts, Carmel's sales figures have shown a consistent increase, reflecting a robust growth trajectory that positions it favorably against its competitors in the Ontario market.
Notable Products
In April 2025, the top-performing product for Carmel was the Animal Face Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its first-place rank for the fourth consecutive month with a notable sales figure of $28,188. The Animal Face Pure Live Resin Cartridge (1g) in the Vapor Pens category also held steady in second place since January 2025. Candy Gas Face Pre-Roll 3-Pack (1.5g) remained consistently in third place in the Pre-Roll category from February through April. The Animal Face Pre-Roll 12-Pack (6g) secured the fourth position consistently from March to April 2025. New to the rankings in April, the Slurty3 Pure Live Resin Cartridge (1g) entered the list at fifth place in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
