Market Insights Snapshot
In the Ohio market, Buckeye Relief has seen some significant shifts in its category rankings over the recent months. In the Concentrates category, the brand maintained a steady 3rd rank in July and August 2023, but experienced a drop to 6th place in September, before bouncing back to 4th in October. This suggests a level of volatility in consumer preferences for this category. The Edibles category presented a more challenging scenario for Buckeye Relief, with the brand slipping from a rank of 14th in July and August to 18th in September. Notably, the brand did not make it to the top 20 in October, indicating a need for strategic adjustments in this category.
On a brighter note, Buckeye Relief demonstrated impressive performance in the Flower category in Ohio. After holding a strong 3rd position in July, the brand climbed to 2nd place in September and eventually secured the top spot in October 2023. This upward trend suggests a growing consumer preference for Buckeye Relief's Flower products. The Vapor Pens category, however, saw a gradual decline in rankings, moving from 3rd place in July to 7th place in October. Despite this, the brand remained within the top 10, demonstrating its continued relevance in this category.
In the Ohio flower category, Buckeye Relief has shown a promising upward trend in rank from July to October 2023, moving from 3rd to 1st place. This is a significant achievement considering the stiff competition from brands such as Klutch Cannabis and Certified (Certified Cultivators). Klutch Cannabis, despite starting strong in July and August, dropped to 4th place in September and slightly recovered to 3rd in October. Certified (Certified Cultivators), on the other hand, showed a fluctuating performance, peaking at 1st place in September but dropping to 2nd in October. The changes in rank suggest a dynamic competitive landscape, with Buckeye Relief demonstrating a consistent upward trajectory in terms of sales, outperforming its competitors by October 2023.
In October 2023, the top-performing product for Buckeye Relief was '92 Cookies Smalls (14.15g)', which led the sales with a total of 3547 units. Following closely, '92 Cookies (2.83g)' held the second position, maintaining strong sales figures from the previous months. 'Sour Blue Diesel (2.83g)' secured the third spot, despite a slight drop in its ranking from August and September. The fourth position was newly claimed by 'Lime Sherbet Smalls (14.15g)', which was not ranked in the previous months. Lastly, 'Garlic Breath 2.0 (2.83g)' rounded out the top five, even with a dip in its ranking from September.