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Jun-2024
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Overview
Market Insights Snapshot
Buckeye Relief has shown varied performance across different cannabis categories in Ohio. In the Concentrates category, the brand has seen a decline, moving from the 9th position in March 2024 to falling out of the top 30 by June 2024. This drop suggests a significant loss in market share or increased competition. Conversely, in the Flower category, Buckeye Relief has maintained a relatively strong presence, though there is a downward trend from the 5th rank in March to the 12th rank by June. This indicates some stability but also points to potential challenges that the brand might need to address to regain its higher ranking.
In the Edibles category, Buckeye Relief did not make it into the top 30 in March but appeared at the 33rd position in April, indicating a slight improvement but still not enough to break into the top ranks. Meanwhile, in the Vapor Pens category, Buckeye Relief has shown consistency, maintaining a ranking between 13th and 15th from March to June. The brand's performance in this category suggests a steady demand, though there is a slight downward movement that could be worth monitoring. Overall, Buckeye Relief's performance across categories in Ohio highlights both strengths and areas for improvement, particularly in maintaining and improving their standings in the highly competitive cannabis market.
Competitive Landscape
In the highly competitive Ohio flower category, Buckeye Relief has experienced notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales strategy. From March to June 2024, Buckeye Relief's rank dropped from 5th to 12th, indicating a potential loss in market share. This decline is particularly significant when compared to competitors like Savvy, which improved its rank from 12th to 4th before settling at 10th in June, and Appalachian Pharm, which maintained a more stable position, fluctuating between 10th and 13th. Meanwhile, Find. consistently hovered around the 15th and 16th positions, and Eden's Trees saw a similar downward trend as Buckeye Relief, moving from 6th to 11th. These shifts suggest that while Buckeye Relief remains a significant player, it faces increasing competition and may need to reassess its marketing and sales strategies to regain its higher ranking and boost sales.
Notable Products
In June 2024, Garlic Breath 2.0 (2.83g) retained its top position as the best-selling product from Buckeye Relief with sales reaching 1594 units. Following closely, 92 Cookies (2.83g) rose to the second position, showing a strong performance with 1056 units sold. Blueberry Funk (2.83g) secured the third spot, climbing from its previous absence in May to achieve 1028 units. Super Sour Orange (2.83g) experienced a drop from its top position in April to fourth place in June, with sales of 898 units. Lemon Dosidos (2.83g) rounded out the top five, showing consistent improvement in its ranking and sales over the past months.
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