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Apr-2024
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Overview
Market Insights Snapshot
In Ohio, Buckeye Relief has shown a varied performance across different cannabis product categories, indicating both strengths and areas for improvement. Notably, in the Flower category, Buckeye Relief has maintained a strong presence, ranking within the top 10 from January to April 2024, with rankings slightly slipping from 3rd to 7th. This category is clearly a stronghold for the brand, showcasing consistent consumer preference and trust in their flower products, despite a noticeable decline in sales from January's peak of approximately 1.8 million dollars to April. On the other hand, the Concentrates category tells a story of fluctuation, with the brand holding a steady 4th position in the first two months, then experiencing a significant drop to 14th in March, before partially recovering to 10th in April. This volatility suggests a competitive market where Buckeye Relief faces challenges in maintaining its foothold.
Further analysis reveals contrasting fortunes in other categories. The Edibles category, for instance, saw Buckeye Relief making it into the top 30 in January 2024, ranking 24th, but then disappearing from the top 30 rankings in the following months, indicating a potential area of weakness or a highly competitive market segment where the brand struggles to consistently capture significant market share. Vapor Pens also present a challenging category for Buckeye Relief, with the brand experiencing a gradual decline in rankings from 8th in January to 22nd by April 2024. This downward trend across the first four months of the year suggests that while Buckeye Relief has a presence in the Vapor Pens market, it may be losing ground to competitors or facing difficulties in sustaining consumer interest in this segment. These insights into Buckeye Relief's performance across different categories in Ohio highlight the dynamic nature of the cannabis market and the brand's varying degrees of success in navigating it.
Competitive Landscape
In the competitive landscape of the Ohio cannabis flower market, Buckeye Relief has experienced notable fluctuations in its ranking and sales over the first four months of 2024. Initially ranking 3rd in both January and February, Buckeye Relief saw a slight dip to 5th place in March before further descending to 7th in April. This shift in rank is accompanied by a decrease in sales from January to April, signaling potential challenges in maintaining its market position. Competitors such as Grassroots have shown consistent improvement, moving from 9th to 5th place, and King City Gardens made a remarkable leap from being outside the top 20 to securing the 6th position by April, underscoring a significant increase in sales and market presence. Meanwhile, Appalachian Pharm and Certified (Certified Cultivators) have also shown steady performance but with less dramatic changes in their rankings. Buckeye Relief's changing position amidst these dynamics highlights the competitive nature of Ohio's cannabis market and the need for strategic adjustments to sustain and enhance its market share.
Notable Products
In April 2024, Buckeye Relief's top-performing product was Super Sour Orange (2.83g) in the Flower category, achieving the number 1 rank with notable sales figures of 2542 units. Following closely, 92 Cookies (2.83g) secured the 2nd position, demonstrating its consistent popularity among consumers. Garlic Breath 2.0 (2.83g) also maintained a strong presence by ranking 3rd, showing steady demand over the months. Blueberry Funk (2.83g) experienced a significant rise, moving up to the 4th rank from previously not being in the top rankings in March. Lastly, Lemon Dosidos (2.83g) entered the top 5 for the first time in April, indicating a growing interest in diverse strains offered by Buckeye Relief.
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