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Sep-2024
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Overview
Market Insights Snapshot
Klutch Cannabis has demonstrated impressive performance in the Ohio market, particularly in the Concentrates category, where it has maintained the top position from July through September 2024. This consistent leadership is indicative of strong consumer demand and effective market strategies. In the Flower category, Klutch Cannabis has shown significant upward mobility, climbing from the sixth position in June to second by September 2024. This upward trend reflects a robust growth trajectory in sales volume, suggesting a growing preference for their flower products among consumers in Ohio. Notably, in the Vapor Pens category, the brand experienced a dip in August, dropping to fifth place, but quickly rebounded to the second spot in September, indicating resilience and adaptability in a competitive market.
While Klutch Cannabis has established a strong foothold in Ohio across these categories, their absence from the top 30 rankings in other states or provinces suggests potential areas for expansion or improvement. The lack of presence outside Ohio could be seen as a limitation in their brand reach, offering opportunities for strategic growth in new markets. The brand's ability to maintain high rankings in Ohio's diverse categories, however, underscores its competitive edge and consumer appeal within the state. As the cannabis market continues to evolve, Klutch Cannabis's performance in Ohio could serve as a benchmark for its potential success in other regions, should they choose to expand their operations beyond their current market.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Klutch Cannabis has demonstrated a notable upward trajectory in rankings over the past few months. Starting from the 6th position in June 2024, Klutch Cannabis climbed to the 2nd spot by September 2024, showcasing a consistent improvement in market position. This rise can be attributed to a significant increase in sales, although it still trails behind Rythm, which surged to the top rank in August and maintained its lead in September. Meanwhile, Riviera Creek, which held the top position in July, experienced a slight decline, settling at the 3rd rank in September. Eden's Trees also improved its standing, moving from 9th in June to 4th in September. These shifts indicate a dynamic market where Klutch Cannabis is gaining ground, yet faces strong competition from brands like Rythm and Riviera Creek, which continue to vie for the top positions.
Notable Products
In September 2024, Orange 43 (2.83g) maintained its position as the top-performing product for Klutch Cannabis, with a significant sales figure of 35,751 units, marking a consistent first-place ranking since June 2024. Ice Cream Cake (2.83g) also held steady in second place, demonstrating stable demand over the past few months. The Orange 43 Distillate Luster Pod (1g) made a notable entrance, securing the third position, suggesting strong consumer interest in vapor pen products. Lemon Slushee (2.83g) climbed to fourth place, showing a positive trend from its previous unranked status. Lastly, Purp 43 (2.83g) debuted at the fifth position, indicating a growing popularity in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
