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Jun-2024
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Overview
Market Insights Snapshot
Klutch Cannabis has demonstrated a strong performance in the Ohio market, particularly in the Concentrates and Vapor Pens categories. In the Concentrates category, the brand maintained the top position from March to May 2024 but saw a slight drop to the second position in June 2024. This slight decline could suggest increasing competition or a shift in consumer preferences. Similarly, in the Vapor Pens category, Klutch Cannabis held the number one spot for three consecutive months before dropping to second place in June 2024. Despite this drop, the brand's consistent presence at the top of the rankings highlights its strong market position and consumer loyalty in Ohio.
In the Flower category, Klutch Cannabis experienced a gradual decline in rankings, moving from the first position in March 2024 to the third position by June 2024. This trend indicates either a decrease in sales or an increase in competition within the Flower category. Notably, Klutch Cannabis did not make it into the top 30 brands in the Edible category for March 2024, but it entered the rankings at the 16th position in April 2024. This entry could be seen as a positive development, suggesting potential growth opportunities in the Edible market. Overall, while Klutch Cannabis remains a dominant player in several categories, the fluctuations in rankings indicate areas where the brand may need to bolster its efforts to maintain its market leadership.
Competitive Landscape
In the competitive landscape of the Ohio Flower category, Klutch Cannabis has experienced notable fluctuations in its rank and sales over recent months. Initially holding the top position in March 2024, Klutch Cannabis saw a decline to the third spot by June 2024. This shift can be attributed to the rising performance of competitors such as Riviera Creek, which held the number one rank in April and May before dropping to fourth in June, and Seed & Strain Cannabis Co., which surged to the top rank in June. Additionally, Grassroots demonstrated a steady climb, reaching the second position by June. Despite these competitive pressures, Klutch Cannabis remains a strong player, consistently ranking within the top three, indicating robust brand loyalty and market presence. For a deeper dive into these trends and to strategize effectively, advanced data insights are recommended.
Notable Products
In June 2024, the top-performing product for Klutch Cannabis was Orange 43 2.83g in the Flower category, maintaining its number one rank for four consecutive months with a sales figure of 13,409. Ice Cream Cake 2.83g, also in the Flower category, held steady at the second position, showcasing consistent popularity. The Ice Cream Cake Live Resin Luster Pod 0.84g in the Vapor Pens category ranked third, marking its re-entry into the rankings. Mac 1 2.83g in the Flower category climbed to fourth place from its previous fifth position in May 2024. Lastly, Kush Mints 2.83g, another Flower product, made its debut in the rankings at fifth position in June 2024.
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