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Jun-2024
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Overview
Market Insights Snapshot
Riviera Creek has shown significant performance in the Ohio market, particularly in the Flower category. Over the span of four months, the brand held the top position in April and May 2024, before experiencing a slight dip to fourth place in June 2024. Despite this minor drop, the brand's dominance in the Flower category is evident, as it maintained a consistent presence within the top rankings. In the Concentrates category, Riviera Creek demonstrated an upward trend, improving from the eighth position in March and April to fifth by June 2024, indicating a growing market share and consumer preference for their products in this segment.
However, Riviera Creek's performance in the Vapor Pens category in Ohio has been less impressive. The brand hovered around the lower end of the top 30, with rankings fluctuating between 26th and 29th place from March to June 2024. This consistent placement at the bottom of the top 30 suggests that while Riviera Creek is a strong player in the Flower and Concentrates categories, it faces significant competition and challenges in the Vapor Pens market. The absence of rankings in any other states or provinces highlights areas for potential expansion and improvement for the brand.
Competitive Landscape
In the highly competitive Ohio flower category, Riviera Creek has demonstrated notable fluctuations in its rank and sales over the past few months. Initially holding the top position in April and May 2024, Riviera Creek saw a decline to the fourth spot by June 2024. This shift can be attributed to the significant rise of Grassroots, which jumped from seventh place in March to second in June, and the consistent performance of Klutch Cannabis, which maintained a top-three position throughout the period. Additionally, King City Gardens showed a steady climb, reaching fifth place in June. Despite these competitive pressures, Riviera Creek's sales remained robust, though slightly lower in June compared to its peak in April. These dynamics highlight the importance of strategic positioning and market responsiveness for Riviera Creek to regain its leading status in the Ohio flower market.
Notable Products
In June 2024, the top-performing product for Riviera Creek was A Riv Stick Diamond Infused Blend (0.5g) in the Flower category, maintaining its first-place ranking from previous months with sales of 3075 units. Stambaugh GC (2.83g) secured the second position, consistent with its placement in March and May, showing a notable increase in sales from the previous month. GMO Cookies (2.83g) climbed to the third spot from fifth in May, indicating a resurgence in popularity. Wild Cat (2.83g) also held the third position, maintaining its ranking from May. A Riv Stick Infused Blend (1g) dropped to fourth place, continuing a downward trend from its second-place ranking in April.
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