Market Insights Snapshot
In the Ohio market, Riviera Creek has shown a commendable performance in the Concentrates category. The brand's ranking has seen a consistent upward trend, moving from 20th place in August 2023 to 8th place by November 2023. This improvement in ranking is reflective of an increase in sales throughout the period, indicating a growing consumer preference for Riviera Creek's Concentrates in the Ohio market. However, it's worth noting that the brand was not in the top 20 in the Vapor Pens category in November 2023, which could suggest a need for improvement in that area.
On the other hand, Riviera Creek's performance in the Flower category in Ohio has been consistently strong, maintaining a position within the top 5 throughout the period from August to November 2023. Specifically, the brand held the 3rd rank for three of the four months, with a slight dip to the 4th rank in October 2023. Despite this minor fluctuation, sales in the Flower category have seen a steady increase, indicating that Riviera Creek continues to be a popular choice for consumers in this category. However, the brand's performance in the Vapor Pens category has been less stellar, with a downward trend in ranking and sales over the same period.
In the Ohio flower market, Riviera Creek has maintained a steady position in the top 5 brands from August to November 2023, ranking 3rd consistently except for October where it dropped to 4th. Its main competitors include Klutch Cannabis, which despite a dip to 4th in September, managed to reclaim the top spot in November, and Buckeye Relief, which fluctuated between the top 2 spots. Another notable competitor, Seed & Strain Cannabis Co., has shown a positive trend, moving from 5th to 4th place. Certified (Certified Cultivators), despite starting strong at 2nd place, dropped to 5th by November. In terms of sales, all brands have seen ups and downs, but Riviera Creek's sales have been increasing over the period, suggesting a growing consumer preference for the brand.
In November 2023, Riviera Creek's top-performing product was 'GMO Cookies (2.83g)', moving up from the second position in the previous month, with a notable sales figure of 5676 units. The second highest performing product was 'Stambaugh GC (2.83g)', which also moved up one position from the previous month. However, 'A Riv Stick Infused Blend (1g)', which had consistently held the top position from August to October, fell to third place in November. The last two spots in the top five were held by 'Garlic Cookies (5.66g)' and 'Chocolope (2.83g)', maintaining their positions from the previous month. This data indicates a dynamic competition among Riviera Creek's products, with 'GMO Cookies (2.83g)' showing a significant rise in popularity.