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Nov-2025
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Overview
Market Insights Snapshot
In the Oregon market, Cabana's performance in the Pre-Roll category has shown some fluctuations over the past few months. Starting from a rank of 9th in August 2025, the brand saw a drop to 15th place in September, a slight improvement to 14th in October, and then back to 15th in November. This indicates a relatively stable position within the top 15, but the brand has not managed to break back into the top 10 since August. The sales figures also reflect this trend, with a noticeable decline from August to September, followed by a slight recovery in October and a small dip in November.
While Cabana's presence in the Oregon Pre-Roll category remains consistent, the brand's absence from the top 30 in other categories or states suggests areas for potential growth or concern. The inability to maintain or improve its rank significantly in recent months could imply either increased competition or a need for strategic adjustments. Nonetheless, maintaining a presence in the top 15 in a competitive market like Oregon is a positive sign, though there is room for improvement to regain the higher ranks achieved earlier in the year.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Cabana has experienced notable fluctuations in its ranking over the past few months. Starting from a strong position at 9th place in August 2025, Cabana saw a dip to 15th in September, before slightly recovering to 14th in October, and then slipping back to 15th in November. This pattern suggests a volatile market presence, potentially impacted by the consistent performance of competitors like Dougie, which maintained a top 10 position for two months before dropping to 13th in November, and Derby's Farm, which showed a more stable trajectory, moving from 10th to 14th over the same period. Meanwhile, Entourage Cannabis / CBDiscovery and Feel Goods remained outside the top 10, indicating less direct pressure on Cabana's market share. Despite these shifts, Cabana's sales figures reflect a relatively stable performance, suggesting that while its rank fluctuated, its market demand remained resilient compared to some competitors.
Notable Products
In November 2025, Blue Dream Pre-Roll (1g) emerged as the top-performing product for Cabana, climbing from the third position in October to first place with notable sales of 2586 units. Koala Snacks Pre-Roll (1g) entered the rankings for the first time, securing the second position. Blueberry Waffles Pre-Roll (1g) also made its debut, ranking third. Cap Junky Pre-Roll (1g) followed closely in fourth place. GMO Pre-Roll (1g) saw a drop from first place in October to fifth in November, reflecting a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
