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Oct-2025
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Overview
Market Insights Snapshot
Cabana's performance in the Oregon market, specifically in the Pre-Roll category, demonstrates a notable fluctuation over the past few months. In July 2025, Cabana was ranked 7th, showing strong market presence with sales of $303,731. However, by September 2025, the brand dropped to 14th place, indicating a decline in market position. This downward trend slightly reversed in October 2025, where Cabana improved to 13th place. Such movements suggest that while Cabana maintains a competitive edge, it faces challenges in sustaining a top-tier ranking within the Pre-Roll category in Oregon.
It's important to note that Cabana's absence from the top 30 brands in some months could be interpreted as a challenge in maintaining consistent market influence in certain states or categories. Although the brand's presence in the Oregon market remains significant, the volatility in rankings highlights potential areas for strategic improvements. Observing these trends could provide valuable insights for stakeholders looking to understand Cabana's market dynamics and identify opportunities for growth and stabilization across different regions and product categories.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Cabana has experienced notable fluctuations in its rank over the past few months, which could impact its market positioning and sales trajectory. Starting from a strong 7th place in July 2025, Cabana's rank slipped to 8th in August and further down to 14th in September, before slightly recovering to 13th in October. This decline in rank coincides with a drop in sales from August to September, although there was a minor recovery in October. In contrast, Oregrown has shown a consistent upward trend, moving from 23rd in July to 15th by September and maintaining that position in October, indicating a strengthening market presence. Meanwhile, Entourage Cannabis / CBDiscovery and Dougie have maintained relatively stable ranks, with Entourage fluctuating slightly but remaining ahead of Cabana in October. Derby's Farm also saw a decline in rank similar to Cabana, suggesting competitive pressures in the market. These dynamics highlight the importance for Cabana to strategize effectively to regain its competitive edge and stabilize its sales performance in the Oregon Pre-Roll market.
Notable Products
In October 2025, the top-performing product for Cabana was Blue Dream Pre-Roll (1g) from the Pre-Roll category, which climbed to the number one position with notable sales of 1936 units. GMO Pre-Roll (1g) secured the second spot, showing a significant rise from its previous absence in the September rankings. Lemon Royale Pre-Roll (1g) entered the rankings at third place, demonstrating robust market entry. Silverhawk OG Pre-Roll (1g) took the fourth position, while Tigerz Eye Pre-Roll (1g) rounded off the top five. These shifts indicate a dynamic change in consumer preferences, with several products gaining traction over the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
