.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Cabana's performance in the pre-roll category in Oregon has shown some consistency over the last few months of 2025. The brand improved its ranking slightly from 17th in September to 15th in October, before settling at 16th in both November and December. This indicates a stable presence in the market, although not quite breaking into the top 10. The sales figures reflect a similar trend, with a peak in October, suggesting potential seasonal factors or promotional efforts that may have influenced consumer purchasing behavior during that month.
While Cabana maintains a steady foothold in the Oregon pre-roll market, it is notable that they did not appear in the top 30 rankings for other states or categories during this period. This absence could be interpreted as a challenge in expanding their market presence beyond Oregon or diversifying their product offerings. However, the consistency in Oregon might provide a solid foundation for strategic planning and potential growth opportunities in the future. Understanding the dynamics that contribute to their rankings in Oregon could be key to replicating success in other regions.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Cabana has shown a relatively stable performance from September to December 2025, maintaining its rank within the top 20 brands, albeit with slight fluctuations. In September, Cabana was ranked 17th, improving to 15th in October, but then slightly declining to 16th in both November and December. This consistency in ranking suggests a stable market presence, although it faces stiff competition from brands like Feel Goods, which outperformed Cabana in November by securing the 14th position. Meanwhile, Oregrown made a significant leap in December, moving from 19th to 15th, surpassing Cabana. Additionally, Drewby Doobie / Epic Flower demonstrated a notable upward trend, climbing from 23rd in September to 14th in December, indicating a potential threat to Cabana's market share. Despite these competitive pressures, Cabana's sales figures remained relatively stable, which may suggest a loyal customer base. However, to improve its ranking and sales, Cabana might need to innovate or enhance its marketing strategies to differentiate itself in this competitive market.
Notable Products
In December 2025, the top-performing product from Cabana was Platinum Candy Mintz Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 1809 units. Cap Junky Pre-Roll (1g) climbed to the second position, improving from fourth place in November, with sales increasing to 1467 units. Koala Snacks Pre-Roll (1g), which was ranked second in November, moved to third place in December with sales of 1301 units. Black Betty Pre-Roll (1g) and Crema D'Uva Pre-Roll (1g) were ranked fourth and fifth respectively, both entering the top five for the first time in December. These changes indicate a dynamic shift in consumer preferences towards different Pre-Roll products from Cabana over the last few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
