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Dec-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Cabana has experienced a slight decline in its ranking within the Pre-Roll category over the past few months. Starting from a respectable 8th position in September 2024, the brand has seen its rank drop to 13th by December 2024. This downward trend in rankings is accompanied by a decrease in sales, which fell from $275,628 in September to $236,318 in December. Such movements suggest that while Cabana remains a notable player in the Oregon Pre-Roll market, it faces increasing competition and potential challenges in maintaining its market share.
Across other states and categories, Cabana's presence is less pronounced, as it did not make the top 30 brands in any other category or state during the same period. This absence could indicate either a strategic focus on the Oregon Pre-Roll market or potential areas for growth and expansion that the brand has yet to explore. The lack of visibility in other markets might be a concern for stakeholders looking for broader brand penetration, but it also presents opportunities for targeted growth strategies in the future.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Cabana has experienced a notable shift in its market position from September to December 2024. Initially ranked 8th in September, Cabana's rank declined to 13th by December, indicating a downward trend. This change in rank is reflected in its sales, which decreased from September to December. Meanwhile, Dog House showed a positive trajectory, climbing from 16th to 11th place, with sales increasing over the same period. Similarly, Cascade Valley Cannabis improved its position from 18th to 14th, despite a dip in November. In contrast, Entourage Cannabis / CBDiscovery saw a decline in rank from 9th to 15th, with a corresponding drop in sales. Decibel Farms showed some volatility, peaking at 7th in October before settling at 12th in December. These dynamics suggest that while Cabana faces challenges in maintaining its competitive edge, brands like Dog House and Cascade Valley Cannabis are gaining traction, potentially impacting Cabana's market share and necessitating strategic adjustments to regain its standing.
Notable Products
In December 2024, the top-performing product for Cabana was the Sour Diesel Pre-Roll, leading the sales charts with a remarkable resurgence to the number one spot, selling 4568 units. Cap Junky Pre-Roll made a notable debut, securing the second position in its first ranking month. Hash Burger Pre-Roll, which previously held the top rank in November, dropped to the third position in December. Jack Herer Pre-Roll experienced a slight decline, moving from second in November to fourth in December. Kush Mints Pre-Roll entered the rankings at fourth place, indicating a strong market entry for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
