Market Insights Snapshot
In the Pre-Roll category, Cabana has shown a consistent performance in the state of Oregon over the months of July to September 2023, maintaining a rank within the top 15 brands. The brand started at rank 13 in July, then improved to rank 11 in August and September. However, a slight dip in performance was observed in October, with the brand dropping to rank 14. This could suggest a decrease in consumer preference or increased competition in the market during this period. While specific sales figures won't be disclosed, it's worth noting that Cabana saw a steady increase in sales from July to September, followed by a decline in October, which aligns with the observed ranking trends.
It's important to note that the absence of a ranking number for a specific month indicates that the brand did not make it to the top 20 brands in that state and category for the month. In the case of Cabana, the brand has managed to consistently stay within the top 20, indicating a strong and consistent presence in the Oregon Pre-Roll market. However, the fluctuation in rankings and corresponding sales trends suggest there is room for improvement in maintaining a stable market position. The brand's performance trends provide valuable insights for potential strategic adjustments in marketing and sales efforts.
In the competitive landscape of the Pre-Roll category in Oregon, Cabana has shown a fluctuating rank over the period from July to October 2023. Initially ranked 13th in July, Cabana improved its position to 11th in August and September, only to drop to 14th in October. This suggests a potential decrease in sales in the latter month. Among its competitors, Cascade Valley Cannabis has shown a consistent improvement in rank, moving from 10th to 12th place, while STiCKS has maintained a steady rank around the mid-teens. Decibel Farms has also shown a promising upward trend, moving from 19th to 13th place. On the other hand, Derby's Farm has seen a slight drop in rank, falling from 17th to 16th place. These shifts in rank indicate a highly competitive market, with Cabana needing to strategize effectively to maintain and improve its position.
In October 2023, the top performing products for Cabana were primarily in the Pre-Roll category. The highest selling product was the Elephant Ears Pre-Roll (1g) with a total of 2338 units sold. The Maui Buntz Pre-Roll (1g) and Strawberry Diesel Pre-Roll (1g) followed closely, ranking second and third respectively. The Dogwalker OG Pre-Roll (1g) and Banana Cream Cake Pre-Roll (1g) rounded out the top five. Notably, the Banana Cream Cake Pre-Roll (1g) dropped from the top spot in September to fifth place in October.