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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Cabana’s mix in May 2026 is fully concentrated in Pre-Roll at 100.0% share, with category sales down 11.28% year over year and down 9.09% month over month, while average price slipped 0.91% year over year alongside a rank position of 16 within Pre-Roll in Oregon. The pattern implies that reliance on a single category magnifies exposure to Pre-Roll cyclicality, as the 11.28% YoY contraction paired with a 9.09% MoM dip suggests volume softness not fully offset by a modest 0.91% price decrease.
With Pre-Roll at 100.0% of sales and an Oregon Pre-Roll rank of 16, the 9.09% MoM decline alongside a 11.28% YoY drop points to positioning that is mid-tier and price-tactical rather than premium, given the 0.91% YoY price reduction. The implication is that Cabana’s current stance relies on competing through accessibility within Oregon Pre-Rolls rather than premium differentiation, and without diversification beyond Pre-Roll, near-term share recovery will depend more on mix within formats and subsegments than on pricing alone.
Competitive Landscape
Cabana is ranked #16 in OR Pre-Roll in May 2026, down 4 places year over year from #12, and 2 places below its February 2026 position of #14, while still 6 places off its peak of #10 from September 2024; by contrast, STiCKS rose from #2 to #1 with 144.2% YoY sales growth and Kaprikorn climbed from #5 to #2 with 85.6% YoY growth, whereas Portland Heights fell from #1 to #5 with a 31.8% YoY decline. The combination of a 4-rank YoY drop and a 2-rank slide versus three months ago, alongside rivals advancing into the top 2, implies Cabana is ceding relative share in a consolidating leaderboard unless it reverses the downward rank trajectory.
Notable Products
Irish Cream Pre-Roll (1g) posted the largest month-over-month surge at +75.1% while climbing into rank 6, contrasting with GMO Pre-Roll (1g) dropping -64.8% to rank 10, and Blue Dream Pre-Roll (1g) sliding -28.1% to rank 4. Betty Hayes Pre-Roll (1g) advanced +63.4% to rank 3, and eight of the top ten are Pre-Roll SKUs within a single category concentration, with Rainbow Marker Pre-Roll (1g) holding rank 1 on $21,140. The pattern implies Cabana’s May 2026 mix is consolidating around a few accelerating Pre-Roll winners while pruning weaker tail SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
