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Jul-2025
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Overview
Market Insights Snapshot
Cabana has shown a noticeable performance in the Pre-Roll category within the state of Oregon. Over the span from April to July 2025, Cabana maintained a consistent presence in the top 15 brands, with an impressive leap from 13th to 8th in July. This upward movement in the rankings suggests a positive reception and potentially increasing consumer preference for their products in the Pre-Roll category. Despite a dip in sales from April to June, July witnessed a rebound, indicating a possible strategic shift or seasonal demand affecting their market position.
It is noteworthy that Cabana's presence in other states or categories is not reflected in the top 30 rankings, which could be seen as a limitation in their market reach or brand recognition outside of Oregon. The absence from top rankings in these areas might suggest an opportunity for growth or a need for strategic adjustments in those markets. The brand's ability to maintain a stronghold in Oregon's Pre-Roll category, however, highlights a particular strength that could be leveraged for broader market penetration. Observing these trends can provide valuable insights into Cabana's market dynamics and strategic positioning.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Cabana has demonstrated notable fluctuations in its market position from April to July 2025. Initially ranked 10th in April and May, Cabana experienced a dip to 13th in June before rebounding to 8th in July. This recovery in rank aligns with a significant increase in sales during July, suggesting a successful strategy adjustment or market response. Meanwhile, Cascade Valley Cannabis showed a similar upward trend, improving from 17th in May to 9th in June and maintaining that position in July, indicating a competitive pressure on Cabana. Benson Arbor consistently outperformed Cabana, holding steady in the 7th position from June to July, while Killa Beez maintained a strong 6th place throughout the period, showcasing a stable market presence. Additionally, Dougie made a significant leap from 24th in April to 10th in July, indicating a rapidly growing competitor that Cabana must watch closely. These dynamics highlight the competitive pressures and opportunities for Cabana to refine its strategies to sustain and enhance its market position in Oregon's Pre-Roll sector.
Notable Products
In July 2025, Cap Junky Pre-Roll (1g) emerged as the top-performing product for Cabana, achieving the number one rank with notable sales of 2087 units. Platinum Candy Mintz Pre-Roll (1g) climbed to second place with a significant increase from its previous fifth position in May. Dog Walker x Horchata Pre-Roll (1g) secured the third spot, while Leftovers Pre-Roll (1g) followed closely in fourth place. Blue Dream Pre-Roll (1g), which held the top rank in April and May, slipped to fifth position in July. The Pre-Roll category clearly dominated the sales rankings for Cabana during this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
