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Sep-2025
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Overview
Market Insights Snapshot
Cabana's performance in the Oregon Pre-Roll category has shown notable fluctuations over the past few months. In June 2025, Cabana was ranked 13th, and by July, it had climbed to 7th place, demonstrating a significant upward trend. This positive momentum continued into August, where they achieved their highest rank at 6th. However, September saw a decline, with Cabana dropping back to 14th place. Despite this setback, the brand's ability to reach the top 10 in July and August highlights its competitive presence in the Oregon market. The sales figures reflect this dynamic movement, with a peak in August, indicating strong consumer demand during that period.
While Cabana's journey through the Oregon Pre-Roll category has seen both rises and falls, their absence from the top 30 in other states and categories suggests a more localized success. This could either be a strategic focus on the Oregon market or a challenge in scaling their operations beyond this region. The fact that Cabana did not appear in the top 30 rankings for other states or categories could be seen as a limitation in their current market reach. However, their performance in Oregon indicates potential for growth if they can replicate their strategy in other regions. This pattern of localized success versus broader market penetration is a critical point of analysis for understanding Cabana's overall brand strategy and future potential.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Cabana has experienced notable fluctuations in its market position over the summer of 2025. Initially, Cabana showed a promising upward trajectory, climbing from 13th place in June to an impressive 6th place by August. This rise was accompanied by a significant increase in sales, indicating strong consumer demand. However, by September, Cabana's rank dropped to 14th, suggesting a potential shift in consumer preferences or increased competition. Notably, Oregrown showed a consistent upward trend, moving from 24th to 15th place, which could indicate a growing threat to Cabana's market share. Meanwhile, Cascade Valley Cannabis experienced a decline in rank and sales, which might have initially benefited Cabana's rise. The competitive dynamics in this category highlight the importance for Cabana to adapt its strategies to maintain its market position amidst shifting consumer preferences and competitive pressures.
Notable Products
In September 2025, the top-performing product for Cabana was Fatso Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 2863 units. Hash Burger Pre-Roll (1g) followed closely in second place, showing strong sales performance. Truffle Treats Pre-Roll (1g) secured the third position, maintaining its presence in the top tier. Blue Dream Pre-Roll (1g) improved its ranking from fifth in August to fourth in September, while Leftovers Pre-Roll (1g) slipped from fourth in July to fifth in September. These shifts indicate a competitive landscape among Cabana's Pre-Roll products, with Fatso Pre-Roll leading the pack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
