Cabana

Data Snapshot: Apr 04, 2024
Cabana Cannabis Brand Logo
$100K+

Mar-2024

Sales

Neutral

Trend

6-Month

82

Product Count

SKUs

Cabana

Overview

Cabana Cannabis Co. is a notable entity in the Canadian cannabis market known for its wide retail presence. As part of High Tide, it operates over 155 Canna Cabana-branded retail locations across the nation, making it a dominant player in the industry. The brand recently diversified its offerings with the launch of THC gummies, contributing to its reputation as a forward-thinking cannabis product provider.
Markets

Cabana Locations

Product Trends

Cabana Categories

Cabana Sales

Market Insights Snapshot

Cabana Historical Sales by Category

In Oregon, Cabana has shown a notable performance in the Pre-Roll category, illustrating a significant upward trajectory in its rankings over the recent months. Starting at the 22nd position in December 2023, it maintained the same rank into January 2024, but then made a remarkable leap to the 9th position by February 2024, and slightly adjusted to the 10th position in March 2024. This movement is indicative of a strong positive reception from the market, possibly driven by strategic marketing efforts, product quality improvements, or shifts in consumer preferences. The sales figures support this growth narrative, with a noticeable jump from December's $137,237 to March's $239,037, underscoring the brand's increasing popularity and market penetration within the state.

However, the consistency in the top 30 rankings across these months also highlights a competitive challenge in the Pre-Roll category, suggesting that while Cabana has made significant inroads, the market remains highly competitive with numerous brands vying for consumer attention. The fact that Cabana was not in the top 30 brands before December 2023 and then maintained a position within it from December 2023 through March 2024 reflects both the brand's growth and the dynamic nature of the Oregon cannabis market. This analysis demonstrates Cabana's promising performance in Oregon, particularly in the Pre-Roll category, but also hints at the need for continued innovation and marketing efforts to sustain and improve its market position amidst strong competition.

Mar-2024 Rank
Pre-Roll
10
Cabana

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Oregon, Cabana has shown a notable upward trajectory in terms of rank, moving from not being in the top 20 in December 2023 to securing the 10th position by March 2024. This improvement in rank is indicative of a significant increase in sales over the same period, despite starting from a lower base compared to its competitors. Notably, Rebel Spirit, which was leading in December, has seen a decline in both rank and sales, dropping to the 9th position by March. Conversely, Cascade Valley Cannabis has made impressive gains, moving up to the 8th position in March from the 16th in December, with a corresponding increase in sales. TKO / TKO Reserve and Piff Stixs have also experienced fluctuations in their rankings, but their movements are less pronounced compared to Cabana's significant rise. This dynamic shift underscores the competitive nature of the market and highlights Cabana's growing presence and potential challenge to established brands in the Oregon Pre-Roll market.

Cabana market ranking for OR Pre-Roll

Cabana

Notable Products

In March 2024, Cabana's top-performing product was the Leftovers Pre-Roll (1g) within the Pre-Roll category, achieving the first rank with notable sales figures, reaching 5662.0 units. Following closely, the Sour Animal Pre-Roll (1g) secured the second position, showcasing a significant presence in the market. The third spot was taken by Soco Pre-Roll (1g), marking its debut in the top rankings for the month. Strawberry Gary Pre-Roll (1g) and Oregon Lemons Pre-Roll (1g) were ranked fourth and fifth, respectively, indicating a strong preference for Pre-Roll products among Cabana's offerings. Notably, the rankings of these products have seen a dynamic shift from the previous months, with Leftovers Pre-Roll (1g) making a significant jump to the top from its previous second position in February 2024.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Leftovers Pre-Roll (1g)
Pre-Roll
>5
>5
2
1
Sour Animal Pre-Roll (1g)
Pre-Roll
>5
>5
3
2
Soco Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
Strawberry Gary Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Oregon Lemons Pre-Roll (1g)
Pre-Roll
>5
>5
>5
5
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