.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive cannabis market of Oregon, Cabana has shown a noteworthy performance in the Pre-Roll category, demonstrating a strong presence and upward momentum. Starting the year with a ranking of 21 in January 2024, Cabana made a significant leap to the 11th position by February and managed to maintain this rank through March and April. This improvement in ranking is reflective of a growing consumer preference and market share in the Pre-Roll segment, underscored by a steady increase in sales from January's $156,537 to $231,738 in April. The ability to break into the top 15 within a few months indicates a robust marketing strategy and consumer acceptance, yet the absence from the top 10 suggests there is still room for growth and potential challenges to overcome to become a leading brand in Oregon's Pre-Roll category.
Despite the detailed performance data for Cabana in Oregon, there's an absence of information across other states or provinces, which limits a comprehensive analysis of the brand's overall market performance in North America. The significant ranking improvement in Oregon is a positive indicator of the brand's potential and operational effectiveness. However, without data from other regions, it's challenging to gauge Cabana's national standing or to identify if similar trends are observable elsewhere. This lack of broader geographical performance data highlights the importance of market diversification and the need for Cabana to possibly expand its footprint or share insights on its performance across other states or provinces to paint a fuller picture of its market position and brand health on a larger scale.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Oregon, Cabana has shown a notable improvement in its market position, moving from a rank of 21 in January 2024 to consistently holding the 11th spot from February through April. This upward trajectory in rank is mirrored by a steady increase in sales over the same period, highlighting Cabana's growing presence and consumer preference within the state. Competitors such as STiCKS, despite a higher sales volume in April, experienced fluctuations in rank, ultimately landing at 13th by April, just above Cabana. Meanwhile, Decibel Farms and Killa Beez have also shown strong performance, with Killa Beez notably ranking higher than Cabana throughout the period but seeing a drop in rank in March. Feel Goods, another key competitor, surged ahead in April, securing the 9th rank with a significant increase in sales. This competitive analysis underscores the dynamic nature of the Pre-Roll market in Oregon, with Cabana's consistent rank and sales improvement positioning it as a brand to watch amidst formidable competition.
Notable Products
In April 2024, Cabana's top-selling product was the Leftovers Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from March with sales figures reaching 5552 units. Following closely, the Soco Pre-Roll (1g) rose to the second position, improving from its fourth place in March, highlighting a significant increase in consumer preference. The Hash Burger Pre-Roll (1g), previously leading in February, dropped to the third rank in April, indicating a shift in consumer choices within the Pre-Roll category. New entries in the top rankings include Grandpa's Cream Pie Pre-Roll (1g) and Garlic Sherb Pre Roll (1g), securing the fourth and fifth positions respectively, showcasing the dynamic nature of consumer demand in Cabana's product lineup. This analysis underscores a competitive landscape within the Pre-Roll category, with notable changes in rankings and a diverse range of products appealing to Cabana's customer base.
Top Selling Cannabis Brands
