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Mar-2026
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Overview
Market Insights Snapshot
Cabana has shown a consistent performance in the Pre-Roll category in Oregon, maintaining a steady rank of 14 from December 2025 through February 2026, with a slight improvement to rank 13 in March 2026. This indicates a stable presence in the market, although the sales figures reveal a dip in February before rebounding in March. The ability to climb ranks slightly in March suggests a positive reception or strategic adjustments that resonated well with consumers. It's noteworthy that Cabana has maintained its position within the top 15, which underscores its competitiveness in the Oregon Pre-Roll market.
However, the absence of Cabana from the top 30 brands in other states or categories could be a point of concern or an opportunity for growth, depending on the strategic goals of the brand. The lack of ranking in additional markets might imply either a regional focus or challenges in expanding their footprint. Understanding the dynamics of Cabana's performance in Oregon could offer insights into potential strategies for growth in other regions. The data suggests that while Cabana is a recognized player in Oregon, there might be untapped potential or hurdles in diversifying its presence across different states or product categories.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Cabana has maintained a relatively stable position, consistently ranking 14th from December 2025 to February 2026, before slightly improving to 13th in March 2026. This stability is noteworthy, especially considering the dynamic shifts among competitors. For instance, Grown Rogue showed a significant upward trajectory, climbing from 23rd in December 2025 to 11th by March 2026, indicating a strong growth in sales. Meanwhile, Yin Yang experienced a decline, dropping from 9th to 14th over the same period, which may have contributed to Cabana's slight rank improvement. Additionally, Killa Beez also saw a downward trend, moving from 7th to 12th, suggesting a shift in consumer preferences or competitive pressures. Despite these fluctuations, Cabana's consistent ranking suggests a loyal customer base, although the brand may need to strategize to capitalize on the opportunities presented by the declining ranks of some competitors.
Notable Products
In March 2026, GMO Pre-Roll (1g) emerged as the top-performing product for Cabana, climbing from a consistent fourth place in January and February to first place, with sales reaching 2348 units. Following closely, Doses n Mimosas Pre-Roll (1g) achieved the second spot, improving from fifth place in February. Squid Brain Pre-Roll (1g) made its debut in the rankings at third place. Sour Candy Lope Pre-Roll (1g), previously ranked first in January, dropped to fourth place. Forbidden Fruit Pre-Roll (1g) entered the rankings for the first time in March, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
