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Jun-2024
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Overview
Market Insights Snapshot
Cabana has shown a notable performance in the Pre-Roll category within the state of Oregon. The brand maintained a steady rank of 13th place in both March and April 2024, before slipping slightly to 14th in May. However, Cabana made a significant comeback in June, climbing to the 7th position. This upward movement highlights a strong recovery and growth in market presence, especially considering the competitive nature of the Pre-Roll category. The increase in rank from 14th to 7th within a month suggests effective strategies and possibly successful product launches or marketing campaigns during this period.
It is also important to note that Cabana's consistent presence in the top 30 throughout these months indicates a solid foothold in the Oregon market. The brand's ability to rebound and improve its ranking in June is a positive indicator of its resilience and appeal to consumers. While specific sales figures are not detailed here, the directional trend suggests a healthy growth trajectory for Cabana. This performance can serve as a benchmark for evaluating the brand's strategies and potential in other states and categories, providing a valuable case study for stakeholders and industry analysts.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Cabana has shown a notable upward trajectory in recent months. After maintaining a steady rank of 13th place in March and April 2024, Cabana experienced a slight dip to 14th in May but made a significant leap to 7th place by June 2024. This improvement in rank is indicative of a positive trend in sales, with a notable increase from $216,616 in March to $285,861 in June. In contrast, competitors like Entourage Cannabis / CBDiscovery and Smokes / The Grow have shown more stable but less dynamic changes in rank, with Entourage Cannabis / CBDiscovery fluctuating between 7th and 9th place, and Smokes / The Grow experiencing a slight decline from 4th to 6th place. Meanwhile, Doghouse Farms (OR) and Feel Goods have also seen some movement, with Feel Goods consistently ranking in the top 5 and Doghouse Farms (OR) improving from 12th to 8th place. Cabana's recent surge in rank and sales suggests a growing market presence and increased consumer preference, positioning it as a strong contender in the Oregon Pre-Roll market.
Notable Products
For June 2024, the top-performing product for Cabana is Leftovers Pre-Roll (1g) with notable sales of $4013, maintaining its first position from March and April 2024, after briefly dropping to second in May 2024. Soco Pre-Roll (1g) follows closely in second place, having previously held the top spot in May 2024. Hash Burger Pre-Roll (1g) has risen to third place, showing a steady improvement from fifth in April and May 2024. Gorilla Glue #4 Pre-Roll (1g) has slightly declined to fourth place from its third position in May 2024. Fatso Pre-Roll (1g) enters the rankings for the first time in June 2024, securing the fifth position.
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