.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Oregon market, Cabana has shown a consistent presence in the Pre-Roll category, maintaining a strong position within the top 15 brands. Over the first four months of 2025, Cabana has improved its ranking from 11th in January and February to 9th by March and April. This upward movement is indicative of a positive trend in consumer preference or market strategy, as evidenced by a steady increase in sales from $229,258 in January to $299,495 in April. The brand's ability to ascend in the rankings while increasing sales suggests effective market penetration and consumer retention in the Oregon Pre-Roll segment.
It is noteworthy that Cabana's performance in other states or categories is not detailed here, which could imply they are not present or not performing within the top 30 in those areas. This absence can be either a strategic decision to focus on specific markets or a potential area for growth if the brand decides to expand its footprint. The lack of ranking in other markets highlights both a potential limitation and an opportunity for Cabana to explore new territories or enhance their offerings in different categories. Observing how Cabana strategizes its expansion or deepens its market hold in the coming months will be crucial for understanding its overall growth trajectory.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Cabana has shown a promising upward trend in its market position over the first four months of 2025. Starting at rank 11 in January and February, Cabana improved to rank 9 by March and maintained this position in April. This positive shift in rank is accompanied by a notable increase in sales, surpassing competitors like PRUF Cultivar / PRŪF Cultivar, which experienced a decline from rank 4 to 11 over the same period. Meanwhile, Benson Arbor and Kites have consistently ranked higher than Cabana, but Cabana's sales growth trajectory suggests a potential to challenge these competitors in the near future. Derby's Farm also improved its rank from 13 to 10, indicating a competitive environment where Cabana's strategic advancements in sales and rank are crucial for maintaining its upward momentum.
Notable Products
In April 2025, Blue Dream Pre-Roll (1g) emerged as the top-performing product for Cabana, ascending to the number one rank with notable sales of 5184 units. Fatso Pre-Roll (1g) slipped to the second position from its previous top rank in March. Sour Candy Lope Pre-Roll (1g) maintained a consistent presence, holding steady at the third spot across both March and April. The Rizz Pre-Roll (1g) remained in fourth place, showing stable performance since its introduction in March. MotorBreath Pre-Roll (1g) entered the rankings in April, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
