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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Benson Arbor’s mix concentrated further into Pre-Roll at 77.79% share while holding a category rank of 4 in Oregon, as Pre-Roll sales rose 33.03% MoM and 41.51% YoY; meanwhile Flower expanded to 19.61% share on a 152.41% MoM surge and an 8,619.74% YoY jump, suggesting recent distribution or SKU reactivation effects. Vapor Pens contracted to 2.52% share with a 39.97% MoM decline and a 12.04% YoY dip, while Concentrates held 0.08% share with a 13.68% MoM rise but a 33.92% YoY fall; paired with a 1.42% YoY decline in average price and 71.89% brand-level YoY sales growth, the pattern implies gains are volume-led in Pre-Roll and newly scaled in Flower, not price-driven.
The shift indicates Benson Arbor is tightening its Pre-Roll leadership position at rank 4 while using Flower’s triple-digit MoM and four-figure YoY growth to diversify revenue risk, as Pre-Roll’s 33.03% MoM rise outpaced Vapor Pens’ 39.97% MoM pullback and Concentrates’ 13.68% MoM uptick from a minimal base. With Pre-Roll commanding 77.79% share versus Flower at 19.61%, the portfolio now leans on two pillars where incremental share rebalancing from 2.52% Vapor Pens and 0.08% Concentrates can subsidize continued rank stability; the implication is that maintaining sub-$10 average pricing in Pre-Roll ($9.13) alongside a $24.17 Flower price point can preserve volume momentum while positioning the brand to trade consumers up within inhalables.
Competitive Landscape
Benson Arbor sits at rank #4 in OR Pre-Roll in May 2026, improving 2 positions year over year from #6 and edging up 1 spot versus February 2026, while still 2 ranks below its January 2026 peak at #2; this places it behind STiCKS, which moved from #2 to #1 with 144.25% YoY sales growth, and Kaprikorn, which climbed from #5 to #2 with 85.55% YoY growth, but ahead of Portland Heights, which fell from #1 to #5 with a 31.85% YoY decline; relative to Hellavated holding steady at #3 with 9.59% YoY growth, Benson Arbor’s 2-rank YoY gain combined with a 1-rank improvement since March 2026 implies steady mid-pack ascent that narrows the gap to the leaders while relying on continued share capture from brands sliding down the leaderboard.
Notable Products
Where's My Bike? Pre-Roll (1g) posted the standout movement in May 2026 with a +194.8% month-over-month surge to rank 1, while Road Rubber #5 Pre-Roll (1g) slid -22.8% to rank 5. The King's Sour Pre-Roll (1g) held rank 2 and Florida Wedding #29 Pre-Roll (1g) sat at rank 3, placing three single-gram SKUs in the top five alongside a declining fifth-place item. The top ten is entirely Pre-Roll, and four of the top ten are multi-pack formats, implying Benson Arbor is pivoting its product mix toward Pre-Roll dominance anchored by a breakout hero SKU and supported by value-oriented packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
