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Jun-2024
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Overview
Market Insights Snapshot
Benson Arbor has demonstrated a consistent performance in the Pre-Roll category within Oregon. Over the past four months, the brand has maintained a solid second place, indicating a strong and stable presence in this market. Despite a slight dip in sales from March to April, there was a notable increase in May, followed by another dip in June. This fluctuation suggests a dynamic market response, which could be influenced by various factors such as seasonal demand or promotional activities.
Interestingly, Benson Arbor did not feature in the top 30 brands for any other state or category, which could be seen as a limitation in their market reach or a strategic focus on maintaining their stronghold in Oregon’s Pre-Roll category. This concentrated performance highlights the brand's dominance in a specific niche but also points to potential areas for growth and expansion. Observing these trends, it will be crucial to monitor how Benson Arbor adapts its strategies to either fortify its position in Oregon further or to venture into new territories and categories.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Benson Arbor has consistently held the second rank from March to June 2024. Despite maintaining a steady position, the brand faces stiff competition from Portland Heights, which has dominated the top spot throughout the same period. Notably, Benson Arbor experienced a significant sales peak in May 2024 but saw a decline in June 2024, which could indicate seasonal fluctuations or market dynamics. Meanwhile, Hellavated showed a remarkable rise, moving from the sixth rank to the third in June 2024, suggesting a growing consumer preference for their offerings. Fire Dept. Cannabis remained stable in the third position until June 2024, when it dropped to fourth, potentially benefiting Benson Arbor by reducing immediate competitive pressure. These shifts highlight the dynamic nature of the market and underscore the importance of strategic positioning and marketing efforts for Benson Arbor to maintain and potentially improve its standing.
Notable Products
In June 2024, the top-performing product from Benson Arbor was Island Boys Pre-Roll (1g) with impressive sales of $1,626. Following closely was Where's My Bike? Pre-Roll (1g) in second place. Gas Brake Dip Pre-Roll (1g) secured the third position, while Where's My Kush Pre-Roll 2-Pack (1.2g) and Road Rubber #6 x Sweets #15 Pre-Roll 12-Pack (7.2g) ranked fourth and fifth, respectively. Notably, these products have consistently risen in popularity, as they were not ranked in the previous months. The significant sales figures highlight a strong upward trend for Benson Arbor's pre-roll category.
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