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Oct-2025
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Overview
Market Insights Snapshot
Benson Arbor has shown notable performance in the Oregon market, particularly in the Pre-Roll category. Over the months from July to October 2025, the brand maintained a strong presence, consistently ranking within the top 10. Starting at 9th place in July, Benson Arbor improved its position to 5th in September, before settling at 6th in October. This upward trajectory in rankings is mirrored by an increase in sales, indicating a robust demand for their Pre-Roll products. The consistent top 10 presence highlights Benson Arbor's competitive edge and consumer appeal in this category, which could be a strategic focus area for the brand moving forward.
In contrast, Benson Arbor's performance in the Vapor Pens category in Oregon tells a different story. The brand did not manage to break into the top 30, with rankings hovering around the 50s throughout the observed months. Despite this, there was a positive trend in sales, peaking in October 2025. This suggests that while they are not yet a leading player in the Vapor Pens category, there is potential for growth if they can leverage their existing consumer base or refine their product offerings. The lack of a top 30 ranking indicates a competitive market landscape, but the upward sales trend could be a promising sign of latent demand that Benson Arbor might capitalize on with strategic initiatives.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Benson Arbor has demonstrated notable resilience and growth, maintaining a strong presence with a rank fluctuating between 5th and 9th from July to October 2025. Despite a slight dip from 5th to 6th place in October, Benson Arbor's sales remained robust, indicating a loyal customer base and effective market strategies. In contrast, Elysium Fields showed a significant upward trajectory, climbing from 16th to 8th place, which could signal increasing competition. Meanwhile, Fire Dept. Cannabis maintained a steady performance, consistently ranking around 5th place, while Kaprikorn held a solid 4th position throughout this period. Killa Beez remained stable around the 6th to 7th positions, suggesting a competitive yet steady market environment. These dynamics highlight the importance for Benson Arbor to continue innovating and enhancing its offerings to maintain and improve its market position amidst rising competition.
Notable Products
In October 2025, The Animal Pre-Roll (1g) emerged as the top-performing product for Benson Arbor, climbing from its previous rank of 2 in July to secure the number 1 spot with sales reaching 2784 units. Chew Toy #13 Pre-Roll 2-Pack (1.2g) entered the rankings at number 2 with 2006 units sold, showcasing a strong debut. Wedding Crasher Pre-Roll (1g) followed closely in third place, while Where's My Bike? Pre-Roll (1g), which previously held the top position in September, fell to fourth with 1816 units sold. Cosmic Oranges Space Cadet Infused Pre-Roll (1g) rounded out the top five, marking its first appearance in the rankings. This month saw dynamic shifts in product rankings, highlighting the competitive landscape within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
