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Nov-2025
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Overview
Market Insights Snapshot
Benson Arbor has shown a consistent performance in the Oregon market, particularly in the Pre-Roll category. Over the months from August to November 2025, the brand maintained a strong position, consistently ranking 4th, except in August when it was 5th. This stability in rankings reflects a solid consumer base and effective market strategies. However, it's noteworthy that the sales figures in November saw a dip compared to October, which may indicate seasonal fluctuations or increased competition. Despite these challenges, maintaining a top 5 position is indicative of the brand's robust presence in the Pre-Roll category.
In contrast, Benson Arbor's performance in the Vapor Pens category in Oregon presents a different narrative. Here, the brand did not make it into the top 30 rankings, highlighting a potential area for growth or strategic realignment. While there was a noticeable increase in sales from August to October, the rankings suggest that the brand is still striving to establish a significant foothold in this category. The gradual improvement in sales could be an early sign of potential growth, but without breaking into the top 30, Benson Arbor faces challenges in gaining a competitive edge in the Vapor Pens market.
Competitive Landscape
In the Oregon pre-roll market, Benson Arbor has shown a consistent performance, maintaining its position at rank 4 from September to November 2025. This stability is notable given the competitive landscape, where brands like Kaprikorn experienced a drop from rank 4 in August to rank 5 in subsequent months. Despite Benson Arbor's steady rank, its sales saw a decline in November, which may be a point of concern as it contrasts with the consistent sales figures of top competitors like Hellavated and Portland Heights, both of which maintained their ranks at 2 and 3 respectively throughout the same period. Meanwhile, Fire Dept. Cannabis improved its rank from 7 to 6 in November, indicating a potential upward trend. This competitive dynamic suggests that while Benson Arbor holds a strong position, there is room for strategic adjustments to bolster sales and potentially climb higher in the rankings.
Notable Products
In November 2025, Benson Arbor's top-performing product was J Leno #5 Pre-Roll (1g), securing the 2nd rank with notable sales of 2083 units. Space Traveler Pre-Roll (1g) followed closely in 3rd place, showing strong market presence. The Space Traveler Diamond Infused Pre-Roll 2-Pack (1.5g) and Perfect Triangle #16 Water Hash Infused Pre-Roll 2-Pack (1.5g) held the 4th and 5th positions, respectively. Notably, Where's My Bike? Pre-Roll (1g), which was the leader in October, did not feature in the top ranks for November. This shift indicates a dynamic change in consumer preferences from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
