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Apr-2025
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Overview
Market Insights Snapshot
Benson Arbor's performance in the Oregon cannabis market showcases notable trends, particularly in the Pre-Roll category where the brand consistently maintained a top 10 position from January to April 2025. Starting the year strong at rank 6, Benson Arbor experienced a slight dip to rank 8 in February, but quickly rebounded to rank 7 for both March and April. This stability in rankings is reflective of their solid sales figures, with March witnessing a peak in sales, reaching over $337,000. The consistent presence in the top 10 indicates a strong consumer preference and brand loyalty in the Pre-Roll category.
Conversely, Benson Arbor's performance in the Vapor Pens category in Oregon reflects a different narrative. The brand did not secure a position within the top 30 rankings throughout the first four months of 2025, indicating a struggle to capture significant market share in this category. The downward trend in sales from January through April, with a notable decline to just over $15,000 in April, highlights challenges in either consumer preference or competitive positioning. This contrast between categories suggests that while Benson Arbor has a strong foothold in the Pre-Roll market, there may be opportunities for growth or strategic adjustments in the Vapor Pens segment.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Benson Arbor has experienced notable fluctuations in rank and sales over the first four months of 2025. Starting the year strong at 6th place, Benson Arbor saw a dip to 8th in February but managed to recover slightly to 7th in March and maintained this position in April. This resilience is significant given the competitive pressure from brands like Killa Beez, which consistently held the 6th position, and Fire Dept. Cannabis, which, despite a drop from 3rd to 5th place in April, still outperformed Benson Arbor in sales. Interestingly, Cabana and Kites have shown upward sales trends, yet they remain behind Benson Arbor in rank, indicating Benson Arbor's strong market presence and brand loyalty. These dynamics highlight the importance for Benson Arbor to focus on strategies that can leverage its brand strength to climb higher in the rankings and capitalize on its sales potential amidst a competitive market.
Notable Products
In April 2025, Benson Arbor's top-performing product was the Orange Fire Pre-Roll (1g) in the Pre-Roll category, ascending to the number one rank with sales of 3008 units. Jet Fighter #7 Pre-Roll (1g) followed closely at the second position, showing a notable improvement from its fifth rank in February. Animal Face Pre-Roll (1g) made a strong debut, securing the third spot in its first appearance. The Blueberry Pie Hash Diamond Infused Pre-Roll (1g) saw a decline, dropping from the top rank in February to fourth place in April. Tropic Lemons Pre-Roll (1g) rounded out the top five, marking its entrance into the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
