Market Insights Snapshot
Benson Arbor, a brand that is making its mark in the cannabis industry, has shown a significant performance in the state of Oregon. In the Flower category, the brand experienced a notable rise in ranking from 42 in August 2023 to 18 in September 2023, indicating a strong market response. However, this was followed by a decline, with the brand falling out of the top 20 in November 2023. The fluctuation in ranking aligns with the sales trend, which peaked in September 2023.
In contrast, Benson Arbor's performance in the Pre-Roll category has been consistently strong, securing the top rank in August and September 2023, and remaining in the top 20 even in November 2023. Despite a slight dip in ranking, the brand's persistent presence in the top 20 suggests a stable demand for its Pre-Roll products in the Oregon market. This is further reflected in the sales figures, which although experienced a decrease over the months, still remained substantial.
In the Oregon Pre-Roll category, Benson Arbor, despite a strong start, has seen a significant drop in its ranking from being the top brand in August and September 2023, to second place in October, and then falling to 11th place in November. This downward trend in ranking is reflected in their sales, which have also been decreasing over the same period. In contrast, their competitors have shown varying trends. Concrete Jungle has maintained a relatively stable position in the top 20, with slight fluctuations in rank and sales. Cascade Valley Cannabis has seen a positive trend, improving their rank and increasing sales over the period. Decibel Farms also showed an upward trend in sales, despite a slight drop in rank in October. Lastly, Kites has managed to maintain a steady rank and sales, but surpassed Benson Arbor in November, both in terms of rank and sales.
In November 2023, Benson Arbor's top-performing product was 'Donny Burger #6 (Bulk)', a flower category product, with a remarkable sales figure of 3503 units. It was closely followed by 'Road Rubber #6 (Bulk)', another flower category product, ranking second. The 'Pot Roast Diamond Infused Pre-Roll 2-Pack (1.5g)' pre-roll product secured the third position. Interestingly, 'Peanut Butter Falcon Bubble Hash Infused Pre-Roll (1g)', which ranked third in October, dropped to the fourth position in November. Finally, 'The Animal #6 (Bulk)' completed the top 5 list for the month.