Kites

Data Snapshot: Apr 04, 2024
Kites Cannabis Brand Logo
$100K+

Mar-2024

Sales

Decline

Trend

6-Month

69

Product Count

SKUs

Kites

Overview

As an innovative endeavor from the creators of Lua Brewing, Kites is a pioneering brand in Iowa, introducing the state's first cannabis-infused social beverage. Renowned for its full-spectrum CBD and THC offerings which are alcohol-free, gluten-free, and vegan, Kites combines robust terpene, cannabinoid, and flavonoid profiles to deliver a distinctive, quality experience. With a commitment to sustainability and a focus on pre-rolled products, Kites is carving out a unique niche in the crowded cannabis market.
Markets

Kites Locations

Product Trends

Kites Categories

Kites Sales

Market Insights Snapshot

Kites Historical Sales by Category

In Oregon, the cannabis brand Kites has shown a mixed performance across different product categories, with notable movements that suggest a fluctuating market presence. In the Edibles category, Kites experienced a significant rank improvement from December 2023 to January 2024, moving from 66th to 54th, but then saw a decline to 69th in February before slightly recovering to 61st in March. This volatility could indicate competitive challenges or consumer preference shifts in Oregon's Edible market. Interestingly, Kites made its first appearance in the Flower category in March 2024 with a rank of 92, which, while showing they are expanding their product range, also highlights the difficulty of breaking into this highly competitive category. The absence of Kites from the top 30 brands in the Flower category prior to March suggests room for growth and potential to capture more market share.

Conversely, Kites has demonstrated stronger and more consistent performance in the Pre-Roll category within Oregon. Starting from a high rank of 7th in December 2023, there was a slight dip in ranking over the following months, dropping to 18th in January and 21st in February 2024, before partially recovering to 17th in March. This indicates a robust position in the Pre-Roll market, despite facing some fluctuations. The sales figures, particularly the notable decrease from December 2023 to January 2024, followed by a steady increase into March, reflect a dynamic market position that Kites has managed to navigate successfully in this category. This performance could be seen as a testament to the brand's resilience and adaptability in the face of market changes and competition within the Oregon cannabis market.

Mar-2024 Rank
Edible
Flower
Pre-Roll
61
92
17
Kites

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Oregon, Kites has experienced notable fluctuations in its market position, impacting its sales and rank among competitors. Initially holding the 7th rank in December 2023, Kites saw a significant drop to 18th in January 2024, and further to 21st in February, before slightly recovering to 17th in March. This volatility contrasts with the performance of competitors such as Meraki Gardens and Derby's Farm, which showed more stability but also experienced a gradual decline in rank over the same period. Notably, Killa Beez and Feel Goods have seen fluctuations in their positions but remained within the top 20, indicating a competitive but shifting market. Kites' sales mirrored its rank changes, with a sharp decrease in January and February 2024, followed by a slight recovery in March. This pattern suggests that while Kites faces challenges in maintaining its market position, there is potential for recovery and growth amidst the competitive dynamics of the Oregon Pre-Roll market.

Kites market ranking for OR Pre-Roll

Kites

Notable Products

In March 2024, Kites saw Pave Kalifa Pre-Roll (1g) emerge as its top-selling product, marking a significant rise from its previous fourth-place ranking in February, with impressive sales figures reaching 1458 units. The second top performer was Biscotti Fruits (3.5g), a newcomer in the rankings, which immediately secured the second position in its debut month. Following closely, Lovelife Dzel (3.5g) and Hella Jelly (3.5g) were ranked third and fourth, respectively, both also new entries showing strong market acceptance. The fifth place was taken by Cherry Hindu Kush Pre-Roll 10-Pack (5g), another product making its first appearance in the top rankings. This reshuffling indicates a dynamic change in consumer preferences within Kites' product lineup, with a notable lean towards flower products, which occupied three of the top five spots in March.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Pave Kalifa Pre-Roll (1g)
Pre-Roll
5
4
4
1
Biscotti Fruits (3.5g)
Flower
>5
>5
>5
2
Lovelife Dzel (3.5g)
Flower
>5
>5
>5
3
Hella Jelly (3.5g)
Flower
>5
>5
>5
4
Cherry Hindu Kush Pre-Roll 10-Pack (5g)
Pre-Roll
>5
>5
>5
5
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