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Dec-2025
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Overview
Market Insights Snapshot
The performance of Kites in the Oregon market, particularly in the Pre-Roll category, has shown a steady presence within the top rankings. From September to December 2025, Kites maintained its position at 13th place for two consecutive months before improving slightly to 12th place in November and December. This consistency in ranking suggests a stable demand for Kites' products in the state, although the slight dip in sales figures from September through December indicates potential challenges in maintaining growth. Despite this, Kites' ability to remain in the top 15 highlights its competitive presence in the Oregon Pre-Roll market.
While Kites has managed to hold a strong position in Oregon, its absence from the top 30 rankings in other states or provinces could be seen as a missed opportunity for expansion. This absence might suggest that the brand's influence is currently localized, with potential room for growth in other regions. The lack of presence outside Oregon might also point to the need for strategic marketing or distribution efforts to tap into new markets and diversify its consumer base. As the market evolves, observing Kites' strategies to address these challenges could provide insights into its future trajectory.
Competitive Landscape
In the highly competitive Oregon pre-roll market, Kites has maintained a stable position, ranking 12th in both November and December 2025, despite a slight decline in sales over the same period. This stability is noteworthy given the dynamic shifts observed among competitors. For instance, Drewby Doobie / Epic Flower has shown a significant upward trajectory, climbing from 23rd in September to 14th by December, which could indicate a growing threat to Kites if this trend continues. Meanwhile, Yin Yang experienced a drop from 8th to 11th place, suggesting potential volatility that Kites could capitalize on. Additionally, National Cannabis Co. made a remarkable leap from 44th to 13th, closely trailing Kites by December, which may pressure Kites to innovate or adjust strategies to maintain its market position. Overall, while Kites holds a steady rank, the shifting landscape underscores the importance of strategic agility to sustain and potentially improve its standing in the Oregon pre-roll category.
Notable Products
In December 2025, the top-performing product from Kites was the Blue Dream x Purple Rain Pre-Roll 10-Pack (5g), which secured the number one rank with sales of 1043 units. The Sun Lounger Pre-Roll 10-Pack (5g) climbed to the second position from its previous rank of fourth in November, indicating a significant improvement in popularity. Sherb Cake X SuperBoof Pre-Roll 10-Pack (5g) debuted at the third position, showing strong initial sales performance. That'z Her Pre-Roll 10-Pack (5g) and Acai Gelato Pre-Roll 10-Pack (5g) followed in the fourth and fifth positions, respectively, both entering the top ranks for the first time. This reshuffling of ranks highlights a dynamic shift in consumer preferences towards new product entries in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
