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Oct-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Kites has shown a consistent presence in the Pre-Roll category, maintaining a position within the top 10 brands over the past few months. Starting at rank 11 in July 2025, Kites improved to rank 9 by September, before settling at rank 10 in October. This stability in rankings suggests a strong market presence and possibly a loyal customer base in Oregon. The slight decline in sales from September to October might indicate seasonal trends or increased competition, but the brand's ability to stay in the top 10 highlights its resilience in the market.
Despite Kites' success in Oregon's Pre-Roll category, it's important to note that the brand did not appear in the top 30 rankings for any other states or categories during the same period. This absence could be seen as a potential area for growth or a challenge in expanding their market reach beyond Oregon. Focusing on strategic marketing and product differentiation might be essential for Kites to penetrate other markets and categories. This information underscores the importance of understanding regional dynamics and consumer preferences, which can vary significantly from one state to another.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Kites has maintained a relatively stable position over the past few months, consistently ranking around the 9th to 11th spot. Notably, Meraki Gardens has shown a steady climb from 12th to 9th place, which could indicate a growing preference for their products, potentially impacting Kites' market share. Meanwhile, Elysium Fields has made a significant leap from 16th to 8th place by October 2025, suggesting a strong upward trajectory in sales that could pose a competitive threat to Kites. Conversely, Derby's Farm has experienced a decline, dropping from 8th to 12th place, which might offer Kites an opportunity to capture some of their lost market share. Overall, while Kites' sales have seen a slight decrease from September to October, understanding these competitive dynamics could be crucial for strategizing future growth and maintaining its position in the market.
Notable Products
In October 2025, the top-performing product for Kites was the Gush and Gas Pre-Roll 10-Pack in the Pre-Roll category, securing the number one rank with sales of 1677 units. The Apple Fritter Pre-Roll 10-Pack followed closely, ranking second, while the Golden Mints Pre-Roll 10-Pack held the third position. Notably, the Sun Lounger Pre-Roll 10-Pack, which was the top product in September, dropped to fourth place in October. The Orange Apricot Mac Pre-Roll 10-Pack experienced a decline in its ranking, moving from second place in August and September to fifth in October. Overall, the rankings reflect a dynamic shift in consumer preferences, with significant movement among the top five products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
