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Dec-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Kites has experienced varied performance across different cannabis categories. Notably, their presence in the Flower category has seen a downward trend over the last few months of 2024. Starting at rank 51 in September, Kites' position slipped to 60 in October, 76 in November, and further down to 89 by December. This decline in ranking indicates a significant reduction in their competitive standing within the Flower category, as they fell out of the top 30 brands. Such a trend suggests potential challenges in maintaining market share or possibly increased competition in this category.
Conversely, Kites has maintained a relatively strong position in the Pre-Roll category within Oregon. Despite a minor fluctuation, they consistently ranked within the top 10 brands, moving from rank 7 in September to 8 in October, back to 6 in November, and settling at 7 in December. This stability in the Pre-Roll category highlights Kites' resilience and potential consumer preference for their products in this segment. The consistent sales figures, even amidst slight ranking changes, suggest that Kites has a solid foothold in the Pre-Roll market, contrasting with their performance in the Flower category.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Kites has shown a consistent performance in the latter months of 2024, maintaining a rank between 6th and 8th place. This steady positioning indicates a stable market presence, although it faces stiff competition from brands like STiCKS and Killa Beez, which have also fluctuated in similar rank ranges. Notably, STiCKS has shown a slight upward trend, peaking at 7th place in November before settling at 8th in December, while Killa Beez reclaimed a higher rank by December. Meanwhile, Benson Arbor experienced a decline from 4th to 6th place, which could present an opportunity for Kites to capture more market share if they can capitalize on this shift. Additionally, Meraki Gardens made a notable leap from 22nd in October to 9th in December, highlighting a potential emerging competitor that Kites should monitor closely. Overall, Kites' consistent sales figures suggest a loyal customer base, but strategic marketing efforts could further enhance its competitive edge in this dynamic market.
Notable Products
In December 2024, the top-performing product from Kites was the Stargate Pre-Roll 10-Pack (5g) in the Pre-Roll category, climbing to the number one rank with sales reaching 2335 units. The Strawnana Pre-Roll 10-Pack (5g) followed closely in second place, showing a significant improvement from its fourth-place ranking in November. The Zazul x Viper Cookies Pre-Roll 10-Pack (5g) secured the third position, marking its first appearance in the rankings. Dulce de Uva Pre-Roll 10-Pack (5g) came in fourth, maintaining a consistent presence in the top ranks. Notably, the Han Solo in Platinum Pre-Roll 10-Pack (5g) dropped to fifth place after previously holding the top spot in October, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
