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Jul-2025
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Overview
Market Insights Snapshot
Kites has shown a dynamic performance in the Pre-Roll category within Oregon. Over the months from April to July 2025, Kites maintained a steady presence in the top 10 rankings, starting at 9th place in April and peaking at 8th in both May and June. However, a slight dip to 11th place in July indicates a potential area of concern for the brand. This fluctuation suggests that while Kites is a strong contender in the Oregon market, there may be competitive pressures or seasonal factors at play that influenced their July performance. The brand's sales trajectory also reflects this trend, with a noticeable peak in May before tapering off slightly in the following months.
The absence of Kites from the top 30 rankings in other states or provinces indicates that the brand's influence is currently concentrated in Oregon. This could be viewed as a strategic advantage, allowing Kites to focus its efforts and resources on a specific market. However, it also highlights an opportunity for growth and expansion into new regions. By analyzing their performance data and identifying key drivers behind their success in Oregon, Kites could potentially replicate this model in other markets, enhancing their overall brand footprint. This localized strategy, while effective, may need to be balanced with broader market ambitions to ensure long-term growth and sustainability.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Kites has experienced notable fluctuations in its ranking and sales performance over the months from April to July 2025. Initially holding a strong position at rank 9 in April, Kites improved to rank 8 in both May and June, before slipping to rank 11 in July. This decline in rank coincides with a decrease in sales from June to July, suggesting a potential area for strategic focus. Meanwhile, Cascade Valley Cannabis showed a remarkable recovery, climbing from rank 17 in May to rank 9 by July, with a consistent increase in sales during this period. Similarly, Dougie made significant strides, moving from outside the top 20 in April to rank 10 in July, indicating a strong upward trajectory. These shifts highlight the dynamic nature of the market and suggest that Kites may need to innovate or adjust its strategies to maintain its competitive edge in the Oregon Pre-Roll sector.
Notable Products
In July 2025, the top-performing product for Kites was Stargate Pre-Roll 10-Pack (5g) in the Pre-Roll category, securing the first rank with impressive sales of 2096 units. Cherry Hindu Kush Pre-Roll 10-Pack (5g) maintained a strong presence, ranking second, although it dropped from its first position in June. Pink Marshmallow Pre-Roll 10-Pack (5g) debuted in third place, showing a promising entry into the rankings. Both Orange Apricot Mac Pre-Roll 10-Pack (5g) and Space Trails Pre-Roll 10-Pack (5g) shared the fourth spot, indicating strong competition within the category. Notably, the rankings reflect a dynamic shift from previous months, with new entries and changes in positions highlighting the evolving consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
