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Apr-2026
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Overview
Market Insights Snapshot
Kites has demonstrated a steady performance in the Pre-Roll category across several months in Oregon. Starting the year in the 15th position, Kites gradually climbed to the 12th spot by February, showing a consistent improvement in its ranking. This positive movement is underscored by a steady increase in sales, with a notable jump from January to April. The brand maintained its position in the top 15 throughout this period, indicating a strong foothold in the Oregon market. However, it is important to note that Kites did not make it into the top 10, suggesting room for growth in this competitive category.
While Kites has shown promising growth in Oregon, it is worth mentioning that the brand did not appear in the top 30 rankings in other states for the Pre-Roll category during the same period. This absence could be a point of concern or an opportunity for expansion, depending on the brand's strategic goals. The consistent ranking improvement in Oregon might serve as a model for potential growth strategies in other markets. It remains to be seen if Kites can replicate its Oregon success in other states, and how they might leverage their current performance to gain a stronger foothold nationally.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Kites has shown a consistent performance with a rank improvement from 15th in January 2026 to 12th by April 2026. This upward trend indicates a positive reception and growing market presence. Notably, Dougie has been a strong competitor, consistently ranking higher than Kites, peaking at 7th in March before settling at 11th in April. Meanwhile, Oregrown experienced fluctuations, dropping from 9th in March to 13th in April, which may present an opportunity for Kites to surpass them if the trend continues. Drewby Doobie / Epic Flower showed a significant rise, moving from 18th in January to 10th in April, indicating a potential emerging threat. Cabana maintained a steady 14th position throughout, posing less of a competitive challenge. Kites' sales growth trajectory, coupled with the dynamic shifts among competitors, suggests a promising potential for further rank advancements in the coming months.
Notable Products
In April 2026, the top-performing product for Kites was the SOCO Pre-Roll 10-Pack (5g) in the Pre-Roll category, holding the number one rank with sales of 1280 units. The Dirty Zkittlez Pre-Roll 10-Pack (5g) maintained its position at rank two, showing consistent performance from the previous month with slightly increased sales at 1207 units. The Member Berries Pre-Roll 10-Pack (5g) secured the third spot, marking its first appearance in the top ranks. White Chocolate Chip #8 Pre-Roll 10-Pack (5g) and Sextape Pre-Roll 10-Pack (5g) followed in fourth and fifth places, respectively, both new entries in the rankings for April. This month saw a reshuffling of the top products, with SOCO Pre-Roll 10-Pack (5g) emerging as a clear leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
