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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Kites operated as a near single-category brand in May 2026, with Pre-Roll at 98.01% share and Flower at 1.99% share, while overall brand sales were down 13.80% year over year and Pre-Roll declined 13.42% YoY. Month over month, Pre-Roll contracted 3.05% but Flower expanded 128.86% MoM from a small base, and Kites held rank 12 in Oregon Pre-Roll during May 2026. The juxtaposition of a 0.34% YoY lift in average price against a 13.80% YoY sales decline implies that volume, not price, was the primary drag, and the dominance of a single category at 98.01% concentrates risk in a segment that is shrinking both YoY and MoM.
The 128.86% MoM surge in Flower alongside a 3.05% MoM dip in Pre-Roll suggests early diversification that may buffer volatility if Pre-Roll softness persists, yet a 29.20% YoY drop in Flower signals that demand depth remains thin. With rank 12 in Oregon Pre-Roll and a 98.01% category concentration, the path to improved share likely depends on converting small but fast-moving Flower gains into sustained mix shift while stabilizing Pre-Roll volume; otherwise, a 13.80% YoY sales decline alongside a 0.34% YoY price uptick points to further volume risk if category reliance remains unchanged.
Competitive Landscape
Kites ranks #12 in OR Pre-Roll in May 2026, down 2 positions year over year from #10, and off 1 spot from three months ago at #11; that sits 5 places below its peak of #7 reached in September 2024. In contrast, STiCKS moved from #2 to #1 with 144.2% YoY sales growth, while Kaprikorn climbed from #5 to #2 on 85.6% YoY growth, and Portland Heights fell from #1 to #5 amid a 31.8% YoY decline; these shifts bracket Kites’ slide from #10 to #12 and its short-term dip from #11 to #12. The pattern implies Kites is being outpaced by faster-rising leaders and risks further share erosion unless it reverses the two-step rank decline seen since September 2024.
Notable Products
Member Berries Pre-Roll 10-Pack (5g) posted the steepest movement in May 2026 with a -34.1% month-over-month drop and fell to rank 8, while Dirty Zkittlez Pre-Roll 10-Pack (5g) also contracted by -27.0% and sits at rank 6. In contrast, Sunday Bread Pre-Roll 10-Pack (5g) climbed 38.1% month over month to rank 5, and Rain Dropz Pre-Roll 10-Pack (5g) rose 32.6% to rank 2 with $16,428 in sales. Eight of the top ten are Pre-Roll SKUs, and the mix of sharp declines alongside 27.5% to 38.1% gains implies Kites is consolidating around a few accelerating Pre-Roll winners while pruning or resetting underperforming strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
