Sep-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Kites has shown a consistent performance in the Pre-Roll category over the past few months. Starting at the 8th position in June 2025, Kites experienced a slight dip to 11th place in July, before climbing back to 10th in August and returning to the 8th spot in September. This fluctuation suggests a competitive market environment, yet Kites has managed to maintain its presence in the top 10, indicating a stable demand for its products. The sales figures corroborate this trend, with a slight decline observed over the months, reflecting the brand's resilience in a potentially challenging market.
While Kites has maintained a notable presence in Oregon, it is important to highlight that the brand's absence from the top 30 rankings in other states or categories might indicate areas for potential growth or challenges in expanding its market reach. The consistency in Oregon's rankings suggests a strong foothold in this particular market, but the lack of visibility elsewhere could be seen as a gap in their overall market strategy. This duality of strong localized performance versus limited broader penetration presents both a challenge and an opportunity for Kites to leverage its strengths and explore new avenues for expansion.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Kites has experienced fluctuating rankings over the months from June to September 2025, indicating a dynamic market presence. Starting at 8th place in June, Kites saw a dip to 11th in July before recovering to 8th by September. This suggests a resilience in maintaining competitive positioning despite market pressures. Notably, Benson Arbor consistently outperformed Kites, maintaining a top 7 position throughout, and even improving to 6th by September, which could imply a stronger brand loyalty or product appeal. Meanwhile, Meraki Gardens showed a steady climb from 15th to 9th, potentially indicating a rising competitor in the market. Kites' sales figures remained relatively stable, suggesting a loyal customer base, but the brand may need to innovate or enhance marketing strategies to climb higher in the rankings and compete more effectively against brands like Killa Beez, which consistently ranked above Kites. Overall, while Kites holds a solid position, the competitive environment in Oregon's Pre-Roll market is fierce, and strategic adjustments could be key to improving their standing.
Notable Products
In September 2025, Sun Lounger Pre-Roll 10-Pack (5g) emerged as the top-performing product for Kites, achieving the number one rank with sales of 1510 units. Lemon Cherry Pie Pre-Roll 10-Pack (5g) maintained its second place from August, showing a consistent performance with 1491 units sold. Watermelon Gelato Pre-Roll 10-Pack (5g) was newly introduced to the rankings, securing the third position. Motor Breath x Black Domina Pre-Roll 10-Pack (5g) followed in fourth place, while Mac Pre-Roll 10-Pack (5g) dropped one rank from August to fifth. Overall, the pre-roll category showed strong performance, with all top products maintaining or improving their positions compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.