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Apr-2024
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Overview
Market Insights Snapshot
In Oregon, the cannabis brand Kites exhibited noteworthy performance dynamics across different product categories. Particularly in the Pre-Roll category, Kites maintained a strong presence within the top 20 ranks from January to April 2024, slightly fluctuating between the 15th and 20th positions. This consistency showcases Kites' solid foothold in the Pre-Roll market, suggesting a steady demand for their products among consumers in Oregon. However, the Flower category tells a different story, with Kites not appearing in the top 30 brands in January and February, but making a significant leap to the 37th rank by April. This dramatic improvement, especially with sales nearly doubling from March to April, indicates a growing interest in Kites' Flower products, potentially signaling a turning point for the brand in this category.
While the detailed sales figures are reserved, it's evident that Kites has experienced a positive trajectory in terms of sales and market positioning, particularly in the Pre-Roll category. The brand's sales in February 2024 for Pre-Rolls, the only detailed sales figure shared, underline its strong market performance. The absence from the top ranks in the Flower category at the beginning of the quarter could have been seen as a setback, but the subsequent rise in rankings and sales by April suggests a successful strategic shift or increased consumer recognition. This contrast between the initial absence in the Flower category rankings and the later improvement, alongside the steady performance in Pre-Rolls, highlights the dynamic and evolving nature of brand performance within Oregon's competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Kites has shown a remarkable trajectory, moving from not being in the top 20 in January to securing the 37th rank by April 2024. This significant jump in rank is indicative of a strong upward trend in both sales and market presence. Competitors such as Trichome and TH3 Farms have also seen fluctuations in their rankings, with Trichome moving from 71st to 30th and TH3 Farms from 64th to 29th in the same period, suggesting a highly volatile market. Notably, Oregrown and Derby's Farm have experienced a decline in their positions, with Oregrown dropping from 33rd to 45th and Derby's Farm from 14th to 43rd. Kites' remarkable rise in sales and rank, despite the competitive dynamics and fluctuations among leading brands, highlights its growing influence and potential in the Oregon flower market. This analysis underscores the importance of monitoring long-term directional trends and the competitive shifts that could impact Kites' positioning and strategy moving forward.
Notable Products
In April 2024, Kites saw Hella Jelly (3.5g) from the Flower category leading the sales with a total of 1740 units sold, marking it as the top-performing product for the month. Following closely was Garanimals (3.5g), also from the Flower category, securing the second rank with notable sales figures. Quantum Fields Pre-Roll (1g) from the Pre-Roll category consistently maintained its position at rank 3 throughout the first four months of 2024, showcasing steady demand. Pave Kalifa Pre-Roll (1g) experienced a shift in its ranking, moving from the top position in March to the fourth rank in April, indicating a change in consumer preference. Lastly, Grandi Guava (3.5g) entered the top five rankings in April, positioned at fifth, further emphasizing the popularity of the Flower category within Kites' product lineup.
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