Market Insights Snapshot
In the Edible category, Kites had a fluctuating performance in Oregon over the course of the four months. While they were not in the top 20 brands in August 2023, indicating a potential area of improvement, they made a significant jump to rank 63 in September and further improved to rank 49 in October. However, there was a slight drop in their ranking to 56 in November. This suggests a somewhat volatile market position within the Edible category, but a generally positive upward trend in their ranking.
On the other hand, Kites demonstrated a stronger and more consistent performance in the Pre-Roll category in Oregon. They maintained a stable rank within the top 10 from August to October, moving slightly from rank 5 to rank 6. However, there was a noticeable drop to rank 10 in November, indicating a possible decrease in market competitiveness during this period. This consistent high ranking, despite the November drop, suggests a strong presence in the Pre-Roll category within this state.
In the competitive landscape of the Pre-Roll category in Oregon, Kites has seen a slight drop in rank from 5th in August 2023 to 10th in November 2023. This indicates a slight decrease in sales, as the brand has been overtaken by competitors such as Cascade Valley Cannabis, Decibel Farms, and Piff Stixs. Notably, Benson Arbor, which held the top rank in August and September, has also seen a significant drop to 11th place in November, indicating a possible shift in consumer preferences. Despite these changes, Kites remains in the top 10 brands, demonstrating its resilience in a competitive market.
In November 2023, the top-selling product from Kites was the 'SFV OG Pre-Roll 10-Pack (5g)', with a notable sales figure of 1804 units. Following closely in second place was the 'Cereal Milk x Viper Cookies Pre-Roll 10-Pack (5g)', while 'The Empress Pre-Roll 10-Pack (5g)' maintained its third place ranking from the previous month. 'Lemon Cherry Gelato Pre-Roll 10-Pack (5g)' dropped from second place in October to fourth in November. Lastly, 'Joker Pre-Roll 10-Pack (5g)', which was the top seller in September and October, fell to fifth place in November.