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Aug-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Kites has shown a consistent presence in the Pre-Roll category, maintaining a spot within the top 15 brands over the summer months of 2025. Despite a slight dip in July to the 12th position, Kites rebounded to 9th place by August. This movement suggests a resilience in market presence, although the brand did not break into the top 7 during this period, indicating room for growth. The sales figures also reflect this trend, with a noticeable decline from May to June, followed by a stabilization in July and August, hinting at potential market challenges or seasonal fluctuations.
While Kites has not appeared in the top 30 rankings in other states or categories, its performance in Oregon's Pre-Roll sector remains noteworthy. The absence of rankings in other regions or categories could suggest either a strategic focus on Oregon or challenges in expanding its market footprint. The brand's ability to maintain a position within the top ranks in Oregon, despite the competitive landscape, highlights its established presence and potential for future growth. However, the lack of broader geographic or categorical performance indicates areas where Kites might need to enhance its strategies to capture more market share.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Kites has experienced notable fluctuations in its ranking over the summer months of 2025. Starting from a strong position at 8th place in May, Kites saw a dip to 12th in July before recovering to 9th in August. This volatility in rank is mirrored in its sales figures, which peaked in May and saw a decline in June and July before a slight recovery in August. Competitors such as Benson Arbor and Cabana maintained more stable positions, consistently ranking higher than Kites throughout this period. Notably, Cabana showed a significant sales increase, securing the 7th position in both July and August. Meanwhile, Meraki Gardens and Entourage Cannabis / CBDiscovery also demonstrated competitive resilience, with Meraki Gardens climbing to 10th place in August. These dynamics highlight the competitive pressures Kites faces, suggesting a need for strategic adjustments to regain and sustain higher market positions.
Notable Products
In August 2025, the top-performing product from Kites was the Stargate Pre-Roll 10-Pack (5g), maintaining its leading position from July with sales of 2140 units. Cherry Hindu Kush Pre-Roll 10-Pack (5g) held a consistent second place, despite a decrease in sales to 1369 units. The Lemon Cherry Pie Pre-Roll 10-Pack (5g) entered the rankings for the first time, securing the third position. Lovelife Dzel Pre-Roll 10-Pack (5g) and Mac Pre-Roll 10-Pack (5g) followed, ranking fourth and fifth, respectively, both debuting in the August rankings. Compared to previous months, the rankings show new entries and a reshuffling, indicating a dynamic shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
