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Jun-2024
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Overview
Market Insights Snapshot
In Oregon, Kites has shown varied performance across different product categories. In the Flower category, Kites experienced a significant fluctuation in rankings, starting at 88th place in March 2024, climbing to 52nd in April, and then dropping back to 88th in May. By June, Kites did not make it into the top 30 brands, indicating a decline in their market presence for this category. This inconsistency could suggest challenges in maintaining a steady market share within the Flower segment, which might necessitate strategic adjustments.
Conversely, Kites has demonstrated stronger and more stable performance in the Pre-Roll category in Oregon. The brand maintained a steady presence within the top 30, starting at 20th place in March 2024, slightly dropping to 21st in April, then significantly improving to 9th in May, and finally settling at 14th in June. This upward trend, particularly the notable jump in May, highlights a growing consumer preference for Kites' Pre-Roll products. This consistent performance in the Pre-Roll category could be leveraged to bolster their overall market strategy in Oregon.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Kites has experienced notable fluctuations in its ranking and sales performance over recent months. From March to June 2024, Kites saw a significant jump from 20th to 9th place in May, before settling at 14th in June. This upward movement in May indicates a strong surge in consumer interest and market penetration, with sales peaking at 265,945 units. However, the subsequent decline to 14th place suggests that sustaining this momentum may be challenging amidst stiff competition. For instance, Rebel Spirit consistently outperformed Kites, maintaining a top 12 position throughout the period, while STiCKS showed steady improvement, climbing from 17th to 13th place. Meanwhile, Meraki Gardens and Piff Stixs also demonstrated resilience, with Meraki Gardens making a notable leap to 15th in June. These dynamics highlight the competitive pressures Kites faces, emphasizing the need for strategic marketing and product differentiation to maintain and improve its market position.
Notable Products
In June 2024, Jealousy (3.5g) from Kites ranked as the top-performing product in the Flower category, achieving the highest sales figure of 1374 units. Strawberry Strudel Pre-Roll 10-Pack (5g) secured the second position, showing a notable increase from its fourth place in April and May. Cherry Hindu Kush Pre-Roll 10-Pack (5g) climbed to the third rank, having previously been unranked since March. Orange Apricot Mac Pre-Roll 10-Pack (5g) debuted at the fourth position for June. White Truffle Pre-Roll (1g) followed closely behind at fifth place, marking its first appearance in the rankings.
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