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Apr-2025
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Overview
Market Insights Snapshot
Kites has shown varying performance across different categories and states, particularly in Oregon. In the Flower category, Kites experienced a significant upward movement, climbing from a rank of 64 in January 2025 to 33 in February 2025. This leap suggests a promising increase in market presence and consumer preference. However, Kites did not maintain a top 30 position in March and April, indicating a potential challenge in sustaining their momentum in this category. Despite this, the brand's sales in the Flower category more than doubled from January to February, underscoring a brief yet strong performance.
In contrast, Kites has consistently maintained a strong position in the Pre-Roll category within Oregon. The brand held steady at rank 8 from January through April 2025, showcasing stability and consumer loyalty in this segment. This consistent ranking, coupled with a steady increase in sales from February to April, highlights Kites' strength in the Pre-Roll category. The brand's ability to sustain a top 10 position across several months demonstrates its competitive edge and potential for future growth in this category. Such performance in the Pre-Roll segment contrasts with its fluctuating presence in the Flower category, offering insights into where the brand might focus its strategic efforts moving forward.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Kites has shown a consistent performance, maintaining its rank at 8th position in January, March, and April 2025, with a slight dip to 9th in February. This stability is noteworthy compared to competitors like Cabana, which improved its rank from 11th to 9th over the same period, and Derby's Farm, which climbed from 13th to 10th. Despite these shifts, Kites has managed to outperform Cabana in sales, particularly in April, where Kites' sales were notably higher. However, Kites faces stiff competition from Benson Arbor and Killa Beez, which consistently ranked higher, with Killa Beez maintaining the 6th position throughout the months. The data suggests that while Kites is holding its ground, there is a need for strategic initiatives to climb the ranks against these formidable competitors.
Notable Products
In April 2025, the top-performing product from Kites was Cherry Hindu Kush Pre-Roll 10-Pack (5g) in the Pre-Roll category, achieving the highest sales figure of 1697 units. Following closely, Sour Diesel Pre-Roll 10-Pack (5g) secured the second position with notable sales, while GG4 Pre-Roll 10-Pack (5g) ranked third. Mars Moss Pre-Roll 10-Pack (5g) and Jack Herer Pre-Roll 10-Pack (5g) completed the top five, ranking fourth and fifth respectively. Compared to previous months, these products maintained consistent rankings, demonstrating steady demand and popularity. The stability in rankings suggests that Kites' Pre-Roll offerings continue to resonate well with consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
