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Apr-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Derby's Farm has shown a mixed performance across different product categories. The Flower category experienced fluctuations in its ranking, starting at 55th place in January 2025, improving to 39th in February, dropping to 62nd in March, and then bouncing back to 39th in April. This inconsistency indicates a volatile market position, although the April ranking suggests a potential recovery. In contrast, the Pre-Roll category has demonstrated a more positive trajectory, with Derby's Farm improving from 13th place in January to 10th place by April. This steady climb in the rankings, coupled with a significant increase in sales from February to April, highlights the brand's growing strength in this category.
While Derby's Farm has made notable progress in the Pre-Roll category in Oregon, their absence from the top 30 in the Flower category during March could indicate challenges in maintaining a consistent market presence. This absence reflects a need for strategic adjustments to stabilize their position in the Flower market. The brand's ability to regain its ranking in April suggests that they may have begun addressing these challenges, but continued efforts will be necessary to sustain this momentum. The contrasting performance across categories underscores the importance of focusing on areas of strength while also identifying opportunities for improvement.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Derby's Farm has shown a consistent upward trend in rankings from January to April 2025, moving from 13th to 10th place. This positive shift is indicative of strategic improvements or increased consumer preference, as evidenced by the significant sales growth over the same period. Notably, Cascade Valley Cannabis also experienced a notable rise, jumping from 20th to 12th, which suggests a competitive push in the market. Meanwhile, PRUF Cultivar saw a decline in rank from 4th to 11th, potentially opening opportunities for Derby's Farm to capture market share from this previously dominant player. Cabana maintained a steady position at 9th, while Kites held firm at 8th, both remaining key competitors. The overall dynamics suggest that while Derby's Farm is gaining traction, the competition remains fierce, necessitating continued strategic efforts to sustain and enhance its market position.
Notable Products
In April 2025, Derby's Farm's top-performing product was Cali Burger (Bulk) in the Flower category, securing the number one rank with sales reaching 3459 units. Super Charger (Bulk), also in the Flower category, followed closely in second place. Banana Cooler (Bulk) maintained a strong presence, ranking third among the top products. The Electric Lettuce Pre-Roll 10-Pack (5g) emerged as the fourth best-seller, showing a notable rise in popularity. Dried Fruit (Bulk) rounded out the top five, indicating a consistent demand for bulk Flower products from Derby's Farm. Compared to previous months, there was a clear shift in consumer preference towards bulk Flower products, as evidenced by their ascent in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
