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Oct-2025
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Overview
Market Insights Snapshot
Derby's Farm has shown varied performance across different product categories and states, with some notable movements in their rankings. In the Flower category within Oregon, the brand experienced fluctuations, dropping from the 19th position in July 2025 to 36th by October 2025. This decline suggests challenges in maintaining a competitive edge in the Flower market. Despite a sales peak in September, the overall trend indicates a struggle to consistently remain in the top 30, as evidenced by two months out of the top tier. Such volatility highlights the competitive nature of the cannabis market in Oregon and underscores the need for strategic adjustments to regain a stable standing.
Conversely, Derby's Farm has demonstrated a relatively stronger presence in the Pre-Roll category in Oregon. The brand maintained a steady ranking, hovering around the top 10 from July to September 2025, before slightly slipping to the 12th position in October. This consistent performance reflects a robust demand for their Pre-Roll products, even as they faced a slight sales decline in the last month. The ability to remain within the top tiers in this category suggests a reliable consumer base and effective market strategies, although the slight drop in October could indicate emerging competition or shifting consumer preferences that need to be addressed to sustain their market position.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Derby's Farm has experienced notable fluctuations in its market position from July to October 2025. Starting at rank 8 in July, Derby's Farm saw a slight dip to rank 9 in August, before recovering to rank 8 in September, and then dropping to rank 12 in October. This downward trend in October coincides with a decrease in sales, indicating potential challenges in maintaining market share. Competitors like Cabana and Kites have shown resilience, with Cabana recovering from a rank 14 in September to 13 in October, while Kites consistently improved from rank 11 in July to 10 in October. Meanwhile, Entourage Cannabis / CBDiscovery and Dougie have maintained relatively stable positions, suggesting that Derby's Farm may need to innovate or adjust its strategies to regain a competitive edge in this dynamic market.
Notable Products
In October 2025, Wet Dream (Bulk) emerged as the top-performing product for Derby's Farm, securing the first rank with notable sales of 3251 units. Blueberry Pancakes (Bulk) followed closely in second place with a strong performance, while Dream Diesel Pre-Roll 10-Pack (5g) claimed the third spot. The Soap (Bulk) experienced a significant drop in rank, moving from first place in August to fourth in October, despite a slight increase in sales from September to October. Spumoni OG Pre-Roll 10-Pack (5g) rounded out the top five, maintaining a consistent fifth position. This shift in rankings highlights a dynamic change in consumer preference towards bulk flower products in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
