Derby's Farm

Data Snapshot: Jun 11, 2024
Derby's Farm Cannabis Brand Logo
$100K+

May-2024

Sales

Decline

Trend

6-Month

149

Product Count

SKUs

Derby's Farm

Overview

Derby's Farm is a distinguished marijuana brand known for its mastery in cannabis production under the experienced guidance of Bruce, a veteran with over 20 years in the industry. Predominantly supplying their products to the markets of Tigard and Medford in Oregon, Derby's Farm distinctly prides itself on quality, monitoring every aspect of cultivation and distribution. And while retaining their core commitment to social impact, the brand is also recognized for a varied array of offerings including Indica-based products with notable THC content and pre-rolled options.
Markets

Derby's Farm Locations

Product Trends

Derby's Farm Categories

Derby's Farm Sales

Market Insights Snapshot

Derby's Farm Historical Sales by Category

Derby's Farm has experienced notable fluctuations in its performance across different categories and states. In Oregon, the brand's ranking in the Flower category has seen a downward trend, moving from 13th place in February 2024 to falling out of the top 30 by May 2024. This decline indicates a significant drop in market presence within this category, which could be a cause for concern for stakeholders. However, the Pre-Roll category tells a different story, with Derby's Farm maintaining a relatively stable position, fluctuating slightly but remaining within the top 20 throughout the same period. This stability in the Pre-Roll category suggests that Derby's Farm has a more consistent consumer base for these products in Oregon.

While the Flower category's drop in rankings is concerning, the sales trend for Pre-Rolls shows a positive direction, with an increase in sales from $189,672 in February 2024 to $206,428 by May 2024. This upward movement in sales, despite minor fluctuations in ranking, indicates growing consumer interest and market penetration in the Pre-Roll segment. The contrasting performance across categories highlights the importance of category-specific strategies for Derby's Farm to maintain and enhance its market position. The data suggests that while there are challenges in the Flower category, there are significant opportunities in Pre-Rolls that the brand could leverage for sustained growth.

May-2024 Rank
Flower
Pre-Roll
31
17
Derby's Farm

Competitive Landscape

In the competitive landscape of the Oregon Flower category, Derby's Farm has experienced notable fluctuations in its rank and sales over recent months. Starting from a strong position at 13th in February 2024, Derby's Farm saw a decline to 31st by May 2024. This downward trend is significant when compared to competitors like Meraki Gardens, which improved its rank from 32nd to 29th in the same period, and Garden First, which also showed resilience by moving from 34th to 30th. Additionally, Verdant Leaf Farms made a notable leap from 99th to 50th, indicating a significant upward trajectory. The competitive pressure is further highlighted by Mana Extracts, which re-entered the top 75 in April and climbed to 56th by May. These shifts suggest that while Derby's Farm has a strong presence, it faces increasing competition from brands that are rapidly improving their market positions, potentially impacting its sales and market share in the longer term.

Derby's Farm market ranking for OR Flower

Derby's Farm

Notable Products

In May-2024, the top-performing product from Derby's Farm was Banana Cream Pop (Bulk) in the Flower category, with sales reaching $4370. Divine Banana Shake (Bulk), also in the Flower category, secured the second spot. Forbidden Runtz (Bulk) came in third place, maintaining its position within the Flower category. Tic Tac Pre-Roll 10-Pack (5g) ranked fourth in the Pre-Roll category, while Bud and Boujee Pre-Roll 2-Pack (1g) moved up to fifth place from its previous fifth position in April-2024. Notably, the rankings of these top products remained consistent or improved slightly compared to previous months, indicating steady demand.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Banana Cream Pop (Bulk)
Flower
>5
>5
>5
1
Divine Banana Shake (Bulk)
Flower
>5
>5
>5
2
Forbidden Runtz (Bulk)
Flower
>5
>5
>5
3
Tic Tac Pre-Roll 10-Pack (5g)
Pre-Roll
>5
>5
>5
4
Bud and Boujee Pre-Roll 2-Pack (1g)
Pre-Roll
>5
>5
5
5
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