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Aug-2024
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Overview
Market Insights Snapshot
Derby's Farm has shown varied performance across different categories and states over the past few months. In Oregon, the brand's Flower category experienced fluctuating rankings. Starting at 22nd place in May 2024, it dropped to 32nd in June, rebounded to 30th in July, and improved further to 24th by August. This indicates a recovery trend in the Flower category, with a significant sales increase from June to August. However, it is noteworthy that the brand fell out of the top 30 in June, which could be seen as a temporary setback.
In contrast, the Pre-Roll category for Derby's Farm in Oregon has faced more challenges. The brand started at 20th place in May 2024 but saw a steady decline, falling to 22nd in June, 29th in July, and ultimately dropping out of the top 30 by August. This downward trend is concerning, especially given the significant decrease in sales from May to August. The data suggests that Derby's Farm may need to reassess its strategy in the Pre-Roll category to regain its market position.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, Derby's Farm has experienced notable fluctuations in rank and sales over the past few months. Starting from a rank of 22 in May 2024, Derby's Farm saw a decline to 32 in June, followed by a slight improvement to 30 in July, and a significant recovery to 24 in August. This volatility contrasts with the more consistent performance of competitors like Kaprikorn, which maintained a top 11 rank for three months before dropping to 22 in August. Meanwhile, Herbal Dynamics showed stable rankings around the mid-20s, and Noble Farms demonstrated a steady climb from 43 to 23 over the same period. The most dramatic change was seen with Oregrown, which jumped from 68 in May to 24 in July before slightly declining to 26 in August. These shifts indicate a highly competitive market where Derby's Farm must strategize to maintain and improve its position amidst dynamic competitors.
Notable Products
In August 2024, the top-performing product from Derby's Farm was Sour Cherry Blowpop (Bulk) in the Flower category, securing the number one rank with impressive sales of 7142 units. Studio 54 (Bulk) followed as the second top product, showing a strong debut. Deleted Scene (Bulk) ranked third, while Sour Tropicanna (Bulk) and Space Runtz (Bulk) occupied the fourth and fifth positions, respectively. Notably, Sour Cherry Blowpop (Bulk) made a significant leap from its fourth place in July 2024 to the top spot in August. The rest of the products were newly introduced in the rankings for August, indicating a dynamic shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
