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Sep-2025
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Overview
Market Insights Snapshot
In the Oregon market, PRUF Cultivar / PRŪF Cultivar has demonstrated a strong and consistent performance in the Flower category, maintaining the top position from June through September 2025. This stability at rank 1 reflects a robust brand presence and consumer preference in this category. The sales figures for Flower show a positive trend, with a noticeable increase from June to September, indicating growing demand and possibly effective distribution strategies. Such consistent performance in a competitive market like Oregon highlights the brand's strong foothold and market penetration.
Conversely, in the Pre-Roll and Vapor Pens categories, PRUF Cultivar / PRŪF Cultivar has experienced a decline in rankings over the same period. In Pre-Rolls, the brand saw a drop from rank 11 in June to rank 24 by September. Similarly, in the Vapor Pens category, the brand fell out of the top 30 by September, highlighting a significant decrease in market presence. This downward trend in these categories could suggest challenges such as increased competition or shifts in consumer preferences, which might require strategic adjustments to regain market share. The absence from the top 30 in Vapor Pens by September underscores a potential area for improvement or reevaluation of market strategy for PRUF Cultivar / PRŪF Cultivar in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon flower category, PRUF Cultivar / PRŪF Cultivar has consistently maintained its position as the top-ranked brand from June to September 2025, showcasing a robust market presence and customer loyalty. Despite the competitive pressure from brands like Grown Rogue, which saw a notable rise from 5th to 2nd place between June and July before settling at 3rd in September, and Bald Peak, which fluctuated between 2nd and 3rd positions, PRUF Cultivar / PRŪF Cultivar's sales figures have shown a steady upward trend, peaking in September. This consistent top ranking amidst dynamic shifts in the rankings of its competitors highlights PRUF Cultivar / PRŪF Cultivar's strong brand equity and effective market strategies in the Oregon flower market.
Notable Products
In September 2025, Designer OG #09 (3.5g) emerged as the top-performing product for PRUF Cultivar / PRŪF Cultivar, achieving the highest rank with sales of 28,714 units. Jack Herer (Bulk) maintained a strong presence, moving up to the second position from third in August, with sales increasing to 12,235 units. Key Lime Guava #10 (Bulk) made its debut in the rankings at third place, highlighting its growing popularity. Tangie Biscotti (Bulk) slipped to fourth place, despite a slight increase in sales compared to the previous month. Banana Runtz (3.5g) experienced a significant drop, moving from first place in August to fifth in September, reflecting a notable decrease in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
