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Oct-2025
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Overview
Market Insights Snapshot
In the Oregon market, PRUF Cultivar / PRŪF Cultivar has demonstrated a strong and consistent performance in the Flower category, maintaining the top position from July through October 2025. Despite a slight dip in sales from August to October, the brand's ability to hold the number one rank indicates a solid market presence and consumer loyalty. However, their performance in the Pre-Roll category shows a downward trend, slipping from 15th place in July to 33rd by October. This decline suggests challenges in maintaining competitiveness in this segment, possibly due to increased competition or shifting consumer preferences.
The Vapor Pens category presents a mixed picture for PRUF Cultivar / PRŪF Cultivar in Oregon. The brand started at 19th position in July, dropped to 24th in August, and then fell out of the top 30 by October. This significant drop indicates potential struggles in this category, which could be attributed to market saturation or a need for product innovation. The absence from the top 30 in October highlights a critical area for improvement if the brand aims to regain its standing in the Vapor Pens market. Overall, while PRUF Cultivar / PRŪF Cultivar excels in Flower, there are clear opportunities for growth and strategic adjustments in other product categories.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, PRUF Cultivar / PRŪF Cultivar has consistently maintained its top position from July to October 2025, showcasing its strong market presence and brand loyalty. Despite a slight dip in sales in October compared to previous months, PRUF Cultivar / PRŪF Cultivar remains unchallenged at the number one rank. Competitors like Bald Peak have held the second position consistently, yet their sales figures, although improving, still trail significantly behind PRUF Cultivar / PRŪF Cultivar. Meanwhile, High Tech has shown notable volatility in rankings, jumping from eighth to third place by October, indicating a potential upward trend in their market strategy. These dynamics suggest that while PRUF Cultivar / PRŪF Cultivar's leadership remains unthreatened for now, emerging competitors are making strategic moves that could impact future rankings and sales trajectories.
Notable Products
In October 2025, the top-performing product for PRUF Cultivar / PRŪF Cultivar was Prodigy #10 (Bulk) in the Flower category, securing the number 1 rank with sales of 13,444. Designer OG #09 (3.5g) moved down to the second position from its previous top rank in September. Jack Herer (Bulk) maintained a consistent presence in the top three, holding the third position for October, despite fluctuating between second and third in previous months. Kosher Kush (Bulk) entered the top five for the first time, ranking fourth. Key Lime Guava #10 (Bulk) dropped to fifth place from its third position in September, indicating a slight decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
