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Apr-2025
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Overview
Market Insights Snapshot
In the state of Oregon, PRUF Cultivar / PRŪF Cultivar has shown a consistent performance in the Flower category, maintaining the top position from January through April 2025. This dominance suggests a strong brand presence and consumer preference in this segment. However, the Pre-Roll category witnessed a gradual decline in rankings, dropping from 4th place in January to 11th place by April. This downward trend could indicate increased competition or shifting consumer preferences within the state. It's notable that despite the drop, PRUF Cultivar remains within the top 15, which still reflects a relatively strong position.
In contrast, the Vapor Pens category has seen fluctuating rankings for PRUF Cultivar / PRŪF Cultivar, starting at 25th in January and ending at 30th in April. This movement suggests challenges in maintaining a competitive edge in a potentially crowded market. Notably, the brand's absence from the top 30 in any other states or provinces indicates that their market influence might be heavily concentrated within Oregon. This could present both an opportunity and a risk, as the brand might consider expanding its reach to stabilize and potentially grow its market share across different regions.
Competitive Landscape
In the Oregon flower category, PRUF Cultivar / PRŪF Cultivar has consistently maintained its top position from January to April 2025, showcasing its strong market presence and brand loyalty. Despite a slight dip in sales in April, the brand's leadership remains unchallenged. However, competitors like Bald Peak and Emerald Fields Cannabis are showing significant upward momentum. Bald Peak climbed from fifth to second place by March and maintained this rank in April, with sales figures steadily increasing. Meanwhile, Emerald Fields Cannabis made an impressive leap from 20th in January to third by April, indicating a rapidly growing consumer base. This competitive pressure suggests that while PRUF Cultivar / PRŪF Cultivar currently leads, it must innovate and engage customers to sustain its dominance amidst these rising contenders.
Notable Products
In April 2025, the top-performing product for PRUF Cultivar / PRŪF Cultivar was Jack Herer (Bulk) in the Flower category, maintaining its first-place rank from March with sales of 11,956. Gassed Out #02 (Bulk) emerged as a new contender, securing the second spot. Funk From Mars (Bulk) followed closely, ranking third. Crater Lake (Bulk) improved its position from fifth in March to fourth in April. Banana Fudge Pop (Bulk) entered the rankings for the first time in April, taking the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
