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Jun-2024
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Overview
Market Insights Snapshot
PRUF Cultivar / PRŪF Cultivar has shown notable performance in the Oregon market, particularly in the Flower category. The brand maintained a strong presence, ranking third in both March and April 2024, before climbing to second place in May 2024. However, a significant drop to fifth place was observed in June 2024. Despite this fluctuation, the brand's sales figures in the Flower category indicate a robust market position, with a peak in April 2024. This suggests that PRUF Cultivar / PRŪF Cultivar has a substantial consumer base and market penetration in Oregon's Flower segment.
In contrast, the performance of PRUF Cultivar / PRŪF Cultivar in the Pre-Roll and Vapor Pens categories in Oregon has been less consistent. For Pre-Rolls, the brand hovered around the lower end of the top 30, peaking at 25th place in April 2024 but falling out of the top 30 by June 2024. Similarly, in the Vapor Pens category, the brand saw a steady decline from 16th place in March 2024 to dropping out of the top 30 by June 2024. These trends indicate potential challenges in maintaining a competitive edge across different product categories, highlighting areas where the brand may need to strategize for improvement.
Competitive Landscape
In the highly competitive Oregon flower market, PRUF Cultivar / PRŪF Cultivar has demonstrated notable fluctuations in its rank and sales over recent months. Despite a strong start in March 2024, holding the 3rd position, the brand experienced a dip to 5th place by June 2024. This decline is particularly significant when compared to competitors like Emerald Fields Cannabis, which improved its rank from 9th in May to 4th in June, and Focus North, which surged from 14th to 3rd in the same period. Additionally, Chalice Farms showed a steady improvement, climbing from 21st in March to 7th in June. These shifts suggest a dynamic market where PRUF Cultivar / PRŪF Cultivar must strategize effectively to maintain its competitive edge and recapture higher rankings. The brand's sales also reflect this volatility, with a peak in April followed by a significant drop in June, indicating potential challenges in sustaining customer engagement or market share amidst aggressive competition.
Notable Products
In June 2024, the top-performing product for PRUF Cultivar / PRŪF Cultivar is Jack Herer (Bulk) in the Flower category, which climbed to the first rank with impressive sales of $11,742. Blackberry Octane (Bulk) secured the second position, marking its first appearance in the rankings. Melon Pop (Bulk) followed in third place, showing a notable re-entry into the top ranks. Grape Gummiez (Bulk) also made its debut, landing in the fourth position. Sonic Screwdriver (Bulk) dropped to fifth place from its previous second rank in May 2024, indicating a significant decline in sales.
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