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Aug-2025
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Overview
Market Insights Snapshot
PRUF Cultivar / PRŪF Cultivar has demonstrated strong performance in the Oregon market, particularly in the Flower category, where it has consistently held the top position from May through August 2025. This dominance indicates a stable consumer preference and effective market penetration in this category. However, the brand's presence in the Vapor Pens category shows a less consistent performance, with rankings fluctuating between 20th and 32nd place over the same period. This suggests potential challenges in maintaining a competitive edge or perhaps a more volatile consumer base in this segment.
In the Pre-Roll category, PRUF Cultivar / PRŪF Cultivar has experienced a decline in its ranking, moving from 15th in May to 21st by August 2025. This downward trend might indicate increased competition or a shift in consumer preferences within this category. It's notable that the brand was not in the top 30 for Vapor Pens in May, highlighting a significant improvement by June as it climbed to the 25th position. Such movements suggest areas where the brand could focus its efforts to strengthen its market position and possibly replicate the success seen in the Flower category across other segments.
Competitive Landscape
In the competitive landscape of the Oregon flower category, PRUF Cultivar / PRŪF Cultivar has maintained a consistent lead, holding the top rank from May to August 2025. This stability is a testament to its strong market presence and consumer preference, despite the dynamic shifts among competitors. Notably, Grown Rogue has shown a significant upward trend, climbing from the 6th position in May to secure the 2nd spot by July and August, indicating a robust growth trajectory that could pose a future challenge to PRUF Cultivar / PRŪF Cultivar's dominance. Meanwhile, Bald Peak has consistently held the 3rd rank, suggesting a stable yet less aggressive competitive stance. The sales figures reflect these rankings, with PRUF Cultivar / PRŪF Cultivar's sales consistently outpacing its competitors, reinforcing its leading position in the market.
Notable Products
In August 2025, Banana Runtz (3.5g) emerged as the top-performing product for PRUF Cultivar / PRŪF Cultivar, with sales reaching $28,652. Tangie Biscotti (Bulk) climbed to the second position from third in July, showing a positive trend in sales performance. Jack Herer (Bulk), which held the top spot in June and July, dropped to third place in August, indicating a slight decline. Crater Lake (Bulk) maintained a consistent presence in the rankings, moving from fifth in May to fourth in August, while Sunshine Lime (Bulk) rounded out the top five, showing a decrease from fourth in July. Overall, the rankings reflect dynamic shifts in consumer preferences, with Banana Runtz (3.5g) leading the charge in sales growth for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
