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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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PRUF Cultivar / PRŪF Cultivar is stocked at 39 licensed dispensaries across Oregon, with the deepest coverage in Portland, Medford, Beaverton, Eugene, and Ontario. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, PRUF Cultivar / PRŪF Cultivar concentrated 66.96% of sales in Flower while Vapor Pens expanded to 22.71% share, shifting the category mix away from the prior-year Flower core as Flower declined 37.90% YoY but rebounded 29.70% MoM. Vapor Pens posted a 3,589.64% YoY surge with a modest 0.38% MoM uptick, indicating a structural entrance or relaunch rather than a one-off spike, whereas Pre-Roll held 9.62% share with a 3.58% YoY dip and a 30.11% MoM contraction. Concentrates remained marginal at 0.72% share with a 15.35% MoM decline, pointing to selective participation. With the brand down 15.55% YoY overall and average price up 10.61%, the mix now leans into higher-ticket segments (Vapor Pens at a $19.42 average vs Flower at $5.38), implying margin-first rebalancing even as unit throughput tightens.
The mix reweighting implies PRUF Cultivar / PRŪF Cultivar is buffering Flower volatility by scaling Vapor Pens while maintaining a Flower-led identity anchored by a number 4 rank in Flower in Oregon. The 29.70% MoM lift in Flower against a 30.11% MoM pullback in Pre-Roll suggests intentional capacity and promo pivoting toward ranked Flower while trimming lower-yield Pre-Roll, and the 0.38% MoM in Vapor Pens after a 3,589.64% YoY jump indicates early stabilization post-ramp. Given a 66.96% Flower share alongside a 22.71% Vapor Pens share, the brand is positioning as a Flower-first player that uses Vapor Pens to diversify price architecture and defend share when Flower cycles down.
Competitive Landscape
PRUF Cultivar / PRŪF Cultivar sits at rank #4 in OR Flower in October 2026, down 3 places from rank #1 in May 2026 and 3-months off a #2 position, while the year-over-year rank change is +1, indicating a net gain versus October 2025. In contrast, Oregrown climbed to #1 with a +8 YoY rank jump and 147.45% YoY sales growth, and Grown Rogue reached #2 with a +3 YoY rank change and 37.85% YoY sales growth, whereas Bald Peak held #3 despite a -4.79% YoY sales decline. The combination of a +1 YoY rank lift alongside a slide from peak #1 in May 2026 to #4 in October 2026 implies PRUF Cultivar / PRŪF Cultivar is being outpaced recently by faster risers and must arrest short-term share erosion to avoid further rank loss.
Notable Products
PRUF Cultivar / PRŪF Cultivar leans on low relative pricing in October 2026, with average prices 42.7% below similar products and items like Key Lime Guava (Bulk) priced more than 50% under peers. That discount posture spans Flower and into select Vapor Pens, so much of its sales come from undercutting comparable options.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
