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Mar-2025
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Overview
Market Insights Snapshot
In the state of Oregon, PRUF Cultivar / PRŪF Cultivar has maintained a strong presence in the Flower category, consistently holding the top rank from December 2024 through March 2025. This unwavering performance underscores their dominance in this category, with March 2025 sales witnessing a notable increase, suggesting a positive reception from consumers. However, their performance in the Vapor Pens category presents a different story. Although they entered the top 30 in December 2024, their ranking fluctuated, peaking at 20th and dropping to 24th by March 2025. This indicates a more competitive landscape or potential challenges in maintaining consumer interest in this category.
When examining the Pre-Roll category, PRUF Cultivar / PRŪF Cultivar experienced a more volatile performance. Starting at 7th place in December 2024, they improved to 4th in January 2025, but by March 2025, they had slipped to 10th. This decline might suggest increased competition or shifts in consumer preferences within the Pre-Roll market. Notably, their sales in this category also decreased over the months, which could be a factor influencing their ranking. The absence of PRUF Cultivar / PRŪF Cultivar from the top 30 in other states or provinces might highlight potential areas for expansion or the need for strategic adjustments to capture more market share outside of Oregon.
Competitive Landscape
In the competitive landscape of the Oregon flower market, PRUF Cultivar / PRŪF Cultivar has maintained a dominant position, consistently ranking first from December 2024 through March 2025. This stability underscores its strong market presence and consumer preference. However, the competitive pressure is intensifying, particularly from Meraki Gardens and Bald Peak, which have shown significant upward movement in the rankings. Meraki Gardens climbed from 12th to 2nd place, while Bald Peak rose from 16th to 3rd place over the same period. This upward trend in rankings for these competitors indicates a potential shift in consumer preferences and suggests that PRUF Cultivar / PRŪF Cultivar may need to innovate or adjust its strategies to maintain its leading position in the Oregon flower market.
Notable Products
In March 2025, the top-performing product from PRUF Cultivar / PRŪF Cultivar was Jack Herer (Bulk) in the Flower category, which rose to the number one rank from fifth place in February, with sales reaching 11,808. Marshmellow #10 (Bulk) maintained a strong performance, securing the second position, up from third in February, with a notable increase in sales. Tangie Biscotti (Bulk) showed consistent improvement, moving from fourth to third place. Banana Fudge Pop (Bulk) entered the rankings for the first time, claiming the fourth spot. Electric Blue #5 (Bulk) also debuted in the rankings, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
