Market Insights Snapshot
In the Oregon market, PRUF Cultivar / PRŪF Cultivar has experienced varied performance across different categories. In the 'Flower' category, the brand saw a significant rise in ranking from 12th place in July 2023 to 2nd place in August 2023, although it dropped back to 23rd place by October. Interestingly, the brand's performance in the 'Edible' category remained relatively stable, fluctuating between 16th and 27th position over the four months. However, in the 'Concentrates' category, PRUF Cultivar / PRŪF Cultivar managed to improve its position from 92nd in August to 68th in October, indicating a positive upward trend.
On the other hand, the 'Pre-Roll' category saw a consistent decline in ranking for PRUF Cultivar / PRŪF Cultivar, moving from 71st place in July to dropping out of the top 20 by October 2023. This could suggest a decrease in popularity or sales for this particular product category. In contrast, the 'Vapor Pens' category showed a strong performance for the brand, with rankings improving from 27th in July to 11th in August, and maintaining a position within the top 15 through October. This indicates a strong preference for PRUF Cultivar / PRŪF Cultivar's Vapor Pens among Oregon consumers during this period.
In the Vapor Pens category within Oregon, PRUF Cultivar / PRŪF Cultivar has seen a significant rise and subsequent slight drop in rank from July to October 2023. Starting outside the top 20 in July, they climbed to 11th place in August, maintained a similar position in September (12th), but dropped slightly to 15th in October. This indicates a strong upward trend followed by a slight decline. In comparison, Higher Cultures and Private Stash have maintained more consistent rankings within the top 20, with Higher Cultures slightly outperforming PRUF Cultivar / PRŪF Cultivar in October. Interestingly, FRESHY and Boujee Blendz, despite starting from lower ranks, have shown significant improvement, with FRESHY surpassing PRUF Cultivar / PRŪF Cultivar in October. This suggests a highly competitive market with dynamic changes in brand performance.
In Oct-2023, the top performing products from PRUF Cultivar / PRŪF Cultivar were primarily from the Flower category. 'Mellowz #9 (Bulk)' took the lead with the highest sales figure of 2380 units. It was closely followed by 'Terpnado #3 (Bulk)' and 'Melon Pop (Bulk)', ranking second and third respectively. 'Midnight Runtz (Bulk)' and 'Delicacy #4 (Bulk)' completed the top five list. It is noteworthy that these rankings have changed significantly from the previous months, indicating a shift in consumer preferences.