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Dec-2025
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Overview
Market Insights Snapshot
PRUF Cultivar / PRŪF Cultivar has shown a strong performance in the Oregon market, particularly in the Flower category, where it consistently ranked number one from September to December 2025. This dominance in the Flower category is notable, reflecting a solid brand presence and consumer preference in this segment. Despite a dip in sales from September to November, the brand witnessed a robust rebound in December, indicating strong market resilience and possibly successful promotional strategies or new product launches. Their performance in the Vapor Pens category, however, did not maintain a top 30 ranking after September, suggesting either a lack of focus or competitive pressure in this area.
In the Pre-Roll category, PRUF Cultivar / PRŪF Cultivar experienced fluctuating rankings, starting at 31st in September and dropping to 39th in November, before slightly improving to 34th in December. This volatility could point to a competitive landscape or shifts in consumer preferences that the brand is navigating. The absence of top 30 rankings in the Vapor Pens category after September may highlight areas for potential growth or a need for strategic adjustments. As the brand continues to leverage its strengths in the Flower category, opportunities remain in other segments to enhance its overall market positioning.
Competitive Landscape
In the Oregon flower category, PRUF Cultivar / PRŪF Cultivar has consistently maintained its top position from September to December 2025, showcasing its dominance in the market. Despite a slight dip in sales in October and November, PRUF Cultivar / PRŪF Cultivar experienced a significant rebound in December, which solidified its leadership. Competitors like Bald Peak have consistently held the second rank, indicating a stable yet competitive market environment. Meanwhile, Urban Canna demonstrated notable volatility, slipping from fourth to sixth place before climbing to third in December, suggesting potential strategic shifts or market responses. These dynamics highlight PRUF Cultivar / PRŪF Cultivar's robust market presence and resilience against competitive pressures, making it a formidable leader in Oregon's flower category.
Notable Products
In December 2025, the top-performing product from PRUF Cultivar / PRŪF Cultivar was Jack Herer (Bulk) in the Flower category, achieving the first rank with sales of 15,579. Key Lime Guava #10 (Bulk) followed closely, securing the second position after being the top seller in November. Dark Rainbow 2.0 (Bulk) maintained a consistent performance, holding the third rank for the second consecutive month. Apples & Bananas (28g) and Doom Berries (Bulk) emerged as new entrants in the top five, ranking fourth and fifth, respectively. Notably, Jack Herer (Bulk) improved its rank from second in November to first in December, showcasing a significant sales boost.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
