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Jul-2025
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Overview
Market Insights Snapshot
Dragonfly Cannabis has demonstrated consistent performance in the Michigan market, particularly in the Pre-Roll category. The brand maintained a steady rank of 4th place from April to July 2025, with sales showing a positive trend from $2,093,464 in April to $2,708,203 in July. This consistency highlights Dragonfly Cannabis's strong position and potential customer loyalty in the Pre-Roll segment. Meanwhile, in the Vapor Pens category, the brand showed slight improvement, moving from 16th place in April to 14th place by June and maintaining that position in July, indicating a gradual strengthening in this category as well.
In contrast, Dragonfly Cannabis's presence in the New York market is less prominent. The brand did not appear in the top 30 rankings for any category until July 2025, when it entered the Pre-Roll category at 57th place. This suggests that while Dragonfly Cannabis is a strong player in Michigan, it faces challenges in gaining a foothold in New York. The absence from the top 30 rankings for previous months could be seen as a point for potential growth or a need for strategic adjustments in this market. This discrepancy between states offers a glimpse into the varying market dynamics Dragonfly Cannabis must navigate.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Dragonfly Cannabis consistently holds the 4th rank from April to July 2025, indicating a stable position amidst a dynamic market. Despite its steady ranking, Dragonfly Cannabis faces stiff competition from brands like Goodlyfe Farms, which maintains a consistent 3rd rank with notably higher sales figures. Meanwhile, Cali-Blaze dominates the category, holding the 2nd rank with sales figures more than double those of Dragonfly Cannabis. On the other hand, Dragonfly Cannabis outperforms Glorious Cannabis Co., which, despite improving its rank from 6th to 5th, still trails behind in sales. The consistent ranking of Dragonfly Cannabis suggests a loyal customer base, but the brand may need to innovate or enhance its offerings to climb higher in the ranks and close the sales gap with its leading competitors.
Notable Products
In July 2025, Gelato Sunrise Pre-Roll (1g) maintained its top position as the best-selling product for Dragonfly Cannabis, with sales reaching an impressive 299,400 units. Super Yuzu Pre-Roll (1g) showed significant improvement, climbing from fourth place in June to second place in July with sales of 274,887 units. Afternoon Tea Pre-Roll (1g) dropped from its second position in June to third in July, indicating a decrease in sales momentum. Grape Gas Pre-Roll (1g) consistently held the fourth position for two consecutive months, suggesting stable but not growing sales. Notably, Apples & Bananas Pre-Roll (1g) debuted in the rankings at fifth place, highlighting its emergence as a new contender in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
