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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Dragonfly Cannabis concentrated 66.46% of sales in Pre-Roll in June 2026, where year-over-year growth was 21.74% but month-over-month slipped 3.85%, while Vapor Pens expanded to 21.83% share with 37.67% YoY and 21.70% MoM gains. Flower climbed to 10.87% share on a 402.60% YoY surge despite a 23.19% MoM pullback, and Edible held 0.84% share with a 9.30% MoM decline and no YoY baseline. With Pre-Roll ranked 3 in Michigan, the mix shows reliance on a high-volume core as Vapor Pens accelerates, implying June 2026 momentum is shifting toward a two-pillar portfolio while Pre-Roll softness risks near-term drag if MoM declines persist.
The pattern implies a pricing-and-format barbell: average price rose 14.78% YoY while the top-weighted Pre-Roll sits at a low price point and Vapor Pens carries a higher ticket, positioning the brand to capture both value volume and premium upsell. Given 37.72% overall YoY sales growth alongside a 21.70% MoM lift in Vapor Pens and a 23.19% MoM retreat in Flower, the brand’s positioning benefits from reallocating attention toward Vapor Pens to stabilize month-to-month volatility without diluting Pre-Roll rank 3 in Michigan; the thesis is to defend Pre-Roll share while leaning into Vapor Pens’ faster cadence to sustain multi-category growth.
Competitive Landscape
Dragonfly Cannabis ranks #3 in MI Pre-Roll in June 2026, unchanged from #3 year over year, and it also held #3 three months ago, indicating a flat rank trajectory despite category churn; by comparison, Jeeter stayed at #1 while posting a -7.9% year-over-year sales change, and Cali-Blaze remained at #2 with a -33.1% year-over-year sales change, whereas Mitten Extracts climbed from #8 to #4 on 114.4% year-over-year sales growth; the combination of a static #3 rank and peers experiencing both declines and rapid gains implies Dragonfly Cannabis is holding share but faces upward pressure from faster-rising challengers while benefiting from softness among incumbents.
Notable Products
Duban Skunk Pre-Roll (1g) set the tone in June 2026 with a 45.2% month-over-month gain at rank 1, while Citronella Pre-Roll (1g) advanced 19.2% to rank 2, indicating momentum concentrated at the very top rather than broad-based lift. Gorilla Glue Pre-Roll (1g) in rank 3 grew 2.7% as Afternoon Tea Pre-Roll (1g) slipped 4.0% at rank 8, and nine of the top ten are Pre-Rolls, signaling a tight portfolio focus. With only one product posting a double-digit increase above 20% and no steep declines below -10%, the mix implies Dragonfly Cannabis is concentrating demand into a few flagship Pre-Roll SKUs while maintaining depth rather than diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
