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Sep-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Dragonfly Cannabis has shown consistent performance in the Pre-Roll category, maintaining a steady 4th place ranking from June to September 2025. This stability is reflected in their sales figures, which peaked in August before a slight dip in September. In contrast, their performance in the Vapor Pens category has been more variable, with rankings fluctuating between 15th and 16th place over the same period. Despite these fluctuations, there was a noticeable increase in sales from June to August, suggesting potential growth opportunities in this category if they can stabilize their ranking.
Moving to New York, Dragonfly Cannabis appears to be gaining traction in the Pre-Roll category, improving their rank from 54th in July to 35th by September. This upward movement is accompanied by a steady increase in sales, indicating a growing consumer base. However, the Flower and Vapor Pens categories present more of a challenge, as Dragonfly Cannabis did not rank in the top 30 brands in June or July, only entering the rankings in August with positions of 91st and 47th, respectively. While there was some improvement in these categories by September, the brand still faces significant competition and will need to strategize effectively to enhance their market position.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Dragonfly Cannabis consistently holds the 4th rank from June to September 2025, showcasing a stable market presence. Despite a steady increase in sales over these months, Dragonfly Cannabis remains behind Goodlyfe Farms, which maintains the 3rd position with higher sales figures. Meanwhile, Cali-Blaze dominates the category in 2nd place, with significantly higher sales, indicating a strong brand preference among consumers. Notably, Mitten Extracts shows a remarkable upward trend, climbing from 9th to 5th place, suggesting a potential future threat to Dragonfly's position. Conversely, Glorious Cannabis Co. experiences a slight decline, dropping from 5th to 6th place, which could be advantageous for Dragonfly Cannabis if this trend continues.
Notable Products
In September 2025, Dragonfly Cannabis's top-performing product was Super Yuzu Pre-Roll (1g), which climbed to the first position with sales of 272,576 units, overtaking Gelato Sunrise Pre-Roll (1g) that previously held the top spot from June to August 2025. Gelato Sunrise Pre-Roll (1g) dropped to second place, reflecting a notable decline in sales compared to previous months. Afternoon Tea Pre-Roll (1g) maintained its third-place ranking from August, showing steady performance despite a slight decrease in sales. Grape Gas Pre-Roll (1g) improved its ranking from fifth in August to fourth in September. New to the ranking, Apples & Bananas Pre-Roll (1g) entered the list at fifth place, showcasing its potential as an emerging favorite among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
