.svg){kind=small}
Feb-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Dragonfly Cannabis has shown varied performance across different categories and states, with notable movements in both Michigan and New York. In Michigan, the brand's Flower category saw a significant improvement in rankings from November 2025 to January 2026, reaching the 29th position before slipping back to 38th in February 2026. This fluctuation indicates potential challenges in maintaining consistent growth in the Flower category. Meanwhile, their Pre-Roll category has consistently maintained the 3rd position, highlighting a strong foothold in this segment. In the Vapor Pens category, Dragonfly Cannabis improved its ranking from 21st to 16th over the same period, suggesting a positive trend in consumer preference for their products.
In New York, Dragonfly Cannabis experienced a remarkable climb in the Flower category, moving from 84th in November 2025 to 34th in January 2026, before settling at 49th in February 2026. This improvement reflects a growing acceptance and demand for their Flower products, although sustaining this momentum remains a challenge. The Pre-Roll category showed a slight dip, with the brand falling out of the top 30 in February 2026, which could indicate increased competition or shifting consumer preferences. However, their Vapor Pens category has seen a steady rise, achieving the 30th position by February 2026, showcasing a positive trajectory in this segment. Overall, Dragonfly Cannabis displays a dynamic performance across categories and states, with opportunities for growth and areas requiring strategic focus.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Dragonfly Cannabis consistently maintained its position as the third-ranked brand from November 2025 to February 2026. Despite a steady rank, Dragonfly Cannabis experienced a noticeable decline in sales over this period, indicating potential challenges in market share retention. The top competitor, Jeeter, held the number one spot with significantly higher sales, although its sales also showed a downward trend. Meanwhile, Cali-Blaze consistently ranked second, with sales figures that were more than double those of Dragonfly Cannabis, though they too faced declining sales. Competitors like Goodlyfe Farms and Mitten Extracts remained stable in fourth and fifth positions, respectively, with sales figures trailing behind Dragonfly Cannabis. This competitive scenario suggests that while Dragonfly Cannabis maintains a strong position in the market, there is a pressing need to address the sales decline to enhance its competitive edge against leading brands.
Notable Products
In February 2026, the top-performing product for Dragonfly Cannabis was Afternoon Tea Pre-Roll (1g), maintaining its number one rank from January with sales of 90,982. Grape Gas Pre-Roll (1g) re-entered the rankings at the second position, following its absence in the previous two months. Guava Cupcake Pre-Roll (1g) made an impressive debut at the third rank, while Zkittlez Pre-Roll (1g) followed closely at fourth. Sour Lemons Pre-Roll (1g) experienced a drop from the second position in January to fifth in February. These shifts indicate a dynamic market with new entries and fluctuating consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
