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Oct-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Dragonfly Cannabis has shown consistent performance in the Pre-Roll category, maintaining a steady 4th place ranking from July to October 2025. This stability suggests a strong foothold in this category despite a slight dip in sales from July to September, followed by a rebound in October. However, the Vapor Pens category tells a different story, with Dragonfly Cannabis slipping from 16th to 19th place over the same period. This downward trend, coupled with a decrease in sales, indicates challenges in maintaining market share in this competitive segment.
In contrast, New York presents a more dynamic picture for Dragonfly Cannabis. The brand's Pre-Roll category has experienced remarkable growth, climbing from 53rd place in July to break into the top 30 by October. This upward trajectory is mirrored by a significant increase in sales, highlighting successful market penetration. Conversely, the Flower category started outside the top 30 in July but showed notable improvement by October, reaching 46th place. Meanwhile, Vapor Pens maintained a stable position around the mid-40s, suggesting a need for strategic initiatives to boost its standing in this category.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Dragonfly Cannabis consistently holds the 4th rank from July to October 2025, demonstrating a stable market position despite slight fluctuations in sales. Notably, Goodlyfe Farms maintains a steady 3rd rank, indicating a slightly stronger market presence with higher sales figures. Meanwhile, Cali-Blaze dominates the category at the 2nd rank, showcasing significantly higher sales, which could suggest a more robust brand recognition or customer loyalty. On the other hand, Mitten Extracts shows a positive trend by climbing from the 8th rank in July to the 5th rank by September and October, potentially posing a future threat to Dragonfly Cannabis's position if this upward trajectory continues. Similarly, Glorious Cannabis Co. remains close behind, fluctuating between the 5th and 7th ranks, indicating a competitive environment where Dragonfly Cannabis must strategize to maintain or improve its standing.
Notable Products
In October 2025, Gelato Sunrise Pre-Roll (1g) reclaimed its top position among Dragonfly Cannabis products, achieving the highest sales despite a slight decrease from September, with a notable figure of 205,972 units sold. Super Yuzu Pre-Roll (1g) dropped to second place after leading in September, indicating a shift in customer preference. Hashbar OG Pre-Roll (1g) emerged as a strong contender, climbing to third place from being unranked in July and September, showcasing a growing popularity. Grape Gas Pre-Roll (1g) maintained its steady performance, holding the fourth position, while Afternoon Tea Pre-Roll (1g) experienced a decline from third to fifth place since August. This analysis highlights dynamic changes in consumer trends and product performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
