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Dec-2025
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Overview
Market Insights Snapshot
Dragonfly Cannabis has shown varied performance across different states and categories towards the end of 2025. In Michigan, the brand's presence in the Flower category was not notable until December, when it emerged at rank 73, indicating a late but promising entry into the top 100. The Pre-Roll category in Michigan has been a consistent performer for Dragonfly Cannabis, maintaining a steady position in the top 4 throughout the months, which underscores its strong foothold in this segment. However, the Vapor Pens category saw a slight decline in ranking, from 17 in September to 21 by December, suggesting potential challenges or increased competition in this area.
In New York, Dragonfly Cannabis experienced fluctuations in the Flower category, with rankings oscillating dramatically from 43 in October to 95 by December. This instability might point to market volatility or shifts in consumer preferences. Meanwhile, their performance in the Pre-Roll category remained on the edge of the top 30, with ranks hovering around 30, indicating a need for strategic enhancements to climb higher. Notably, the Vapor Pens category in New York showed an upward trend, improving from rank 44 in September to 36 by December, which could signify growing brand recognition or product acceptance in this space.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Dragonfly Cannabis has maintained a relatively stable position, ranking third in September and November 2025, and fourth in October and December 2025. Despite a slight decline in sales over these months, Dragonfly Cannabis remains a strong contender. Notably, Cali-Blaze consistently holds the second rank with significantly higher sales, indicating a strong market presence. Meanwhile, Goodlyfe Farms alternates positions with Dragonfly Cannabis, suggesting a close competition for the third spot. Mitten Extracts remains steady at fifth place, showing a gradual increase in sales, while HY-R shows an upward trend, moving from ninth to sixth place by December. These dynamics highlight the importance for Dragonfly Cannabis to innovate and strategize to maintain and potentially improve its market position amidst strong competition.
Notable Products
In December 2025, the top-performing product from Dragonfly Cannabis was Sour Lemons Pre-Roll (1g) in the Pre-Roll category, which rose to the number one rank with sales of $152,869. Afternoon Tea Pre-Roll (1g) followed closely, securing the second position, showing a significant improvement from its absence in the rankings in November. Gelato Sunrise Pre-Roll (1g) dropped to third place, despite being the top performer in the previous month. Super Yuzu Pre-Roll (1g) continued its downward trend, falling to fourth place from its previous second position in November. Socrates Sour Pre-Roll (1g) entered the top five for the first time since September, ranking fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
