.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Dragonfly Cannabis is stocked at 422 licensed dispensaries across Michigan, New York, and 2 other states, 299 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Ann Arbor, Grand Rapids, and Monroe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Dragonfly Cannabis concentrated two-thirds of sales in Pre-Roll at 66.15% share, with that segment up 7.56% year over year and 8.71% month over month, while Vapor Pens slipped to 19.00% share with a -2.02% YoY decline and -3.25% MoM dip; Flower expanded to 13.67% share on 1,269.09% YoY and 32.76% MoM growth, and niche lines moved with Edible at 0.99% share rising 15.15% MoM and Concentrates at 0.18% share spiking 775.90% MoM from a small base. Average price rose 18.73% YoY to $2.02, diverging by category as low-priced Pre-Roll at 1.45 and higher-priced Flower at 12.71 shifted mix, which implies margin and mix are tilting toward higher-ticket formats even as the Pre-Roll core remains the volume anchor.
Positioning-wise, the brand’s 66.15% Pre-Roll share combined with a rank of 3 in Pre-Roll in Michigan sets a scale advantage, but the 13.67% Flower share with 32.76% MoM growth and 1,269.09% YoY acceleration indicates a pivot opportunity toward premiumization; conversely, Vapor Pens at -3.25% MoM and -2.02% YoY suggest resource reallocation away from underperforming SKUs could lift overall efficiency. With brand sales up 22.10% YoY and the mix drifting toward higher average prices (Flower at 12.71 versus Pre-Roll at 1.45), the pattern implies a strategy to defend the Pre-Roll base while using rapid Flower gains to raise revenue density and hedge against volatility in Vapor Pens.
Competitive Landscape
Dragonfly Cannabis sits at rank #3 in MI Pre-Roll as of July 2026, unchanged from #3 in July 2025, with the same #3 position also held three months ago; the flat YoY and 3-month rank indicate stability while peers shuffled. Competitively, Jeeter holds #1 with sales up 4.0% year over year, while Cali-Blaze remains #2 despite a 38.5% YoY sales decline, and Mitten Extracts advanced from #7 to #4 on 68.5% YoY sales growth; this mix of a rising challenger and a contracting incumbent implies Dragonfly Cannabis’s steady #3 could be pressured from below more than from above, signaling that maintaining share will require defending against faster growers rather than chasing a weakening second place.
Notable Products
Trop Cherry Pre-Roll (1g) posted the largest swing in July 2026 with a +52.1% month-over-month jump to the number 1 rank, while EZ Bake OG Pre-Roll (1g) climbed 41.3% to rank 4, signaling momentum concentrated at the top rather than broad-based lift. Nine of the top ten SKUs are Pre-Rolls, and the Pineapple Upside Down Cake Infused Pre-Roll (1.25g) entered at rank 7 with $141,364 in sales, indicating a tilt toward infused and flavor-forward formats. The mix implies Dragonfly Cannabis is consolidating share through a narrow Pre-Roll portfolio, prioritizing velocity leaders over depth across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
