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Apr-2025
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Overview
Market Insights Snapshot
Dragonfly Cannabis has shown a varied performance across different categories in Michigan. In the Pre-Roll category, the brand has consistently maintained a strong presence, holding steady at the 4th position from January through April 2025. This indicates a solid consumer base and potentially effective marketing strategies within this category. Conversely, the brand's absence from the top 30 in the Flower category suggests a significant opportunity for improvement, as it did not make the rankings in any of the months observed. Such an absence could indicate either a lack of focus on this category or increased competition from other brands.
In the Vapor Pens category, Dragonfly Cannabis experienced some fluctuations in its ranking. Starting at 15th position in January, the brand improved to 12th in March but then dropped back to 17th in April. This volatility could point to shifting consumer preferences or competitive pressures within the vapor pen segment. Despite this, the brand's sales figures for Vapor Pens showed a notable increase in March, suggesting a temporary surge in demand or successful promotional efforts during that period. Overall, while Dragonfly Cannabis demonstrates strength in Pre-Rolls, its performance in other categories highlights areas for potential growth and strategic focus.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Dragonfly Cannabis consistently held the 4th rank from January to April 2025, demonstrating a stable presence amidst fluctuating market dynamics. This stability is noteworthy, especially when compared to Mitten Extracts, which made a significant leap from 43rd in January to 5th by April, indicating aggressive growth and a potential threat. Meanwhile, Glorious Cannabis Co. showed a slight decline in rank, moving from 5th to 6th, which may suggest a weakening competitive position. Goodlyfe Farms maintained a strong 3rd place, consistently outperforming Dragonfly Cannabis in sales, while Cali-Blaze dominated the top spot with significantly higher sales figures. For Dragonfly Cannabis, maintaining its rank amidst these shifts suggests a solid customer base, but the brand may need to innovate or adjust strategies to climb higher in the rankings and close the sales gap with its top competitors.
Notable Products
In April 2025, the top-performing product for Dragonfly Cannabis was the Afternoon Tea Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with notable sales of $94,274. Apples & Bananas Pre-Roll (1g) maintained its strong performance, holding steady at the second position from March 2025. Super Yuzu Pre-Roll (1g) debuted in the rankings at third place, indicating a strong market entry. The Spice Pre-Roll (1g) and Hashbar OG Pre-Roll (1g) followed in fourth and fifth places, respectively, both entering the rankings for the first time. Compared to previous months, Afternoon Tea Pre-Roll (1g) showed significant improvement, rising from fourth place in March to the top spot in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
