Dragonfly Cannabis

Data Snapshot: May 04, 2024
Dragonfly Cannabis Cannabis Brand Logo
$1M+

Apr-2024

Sales

Neutral

Trend

6-Month

132

Product Count

SKUs

Dragonfly Cannabis

Overview

Dragonfly Cannabis is a leading marijuana brand headquartered in SW Michigan, renowned for its extensive range of products including high-selling pre-rolls, vape cartridges, and innovative offerings like mint-flavored oral sprays - all backed by modern technology and medical cannabis research. This large-scale, licensed cannabis producer and processor is committed to using high-quality organic, Colorado-grown industrial hemp, while also focusing on giving back to its community and investing in its team. Notably, Dragonfly has received a cannabis pharmacy license through competitive bidding, further solidifying its credibility and top-ranking status in the industry.
Markets

Dragonfly Cannabis Locations

Product Trends

Dragonfly Cannabis Categories

Dragonfly Cannabis Sales

Market Insights Snapshot

Dragonfly Cannabis Historical Sales by Category

In Michigan, Dragonfly Cannabis has shown a consistent and commendable performance in the Pre-Roll category, maintaining the 3rd rank from January to April 2024. This stability in ranking, despite the fluctuating sales figures, indicates a strong consumer preference and brand loyalty within the state's Pre-Roll market. January 2024 saw the brand achieving sales of approximately 2.75 million, showcasing a significant market presence. However, the Vapor Pens category tells a different story, with Dragonfly Cannabis experiencing more volatility in its rankings—starting at 33rd in January, peaking at 27th in February, before dropping to 38th in March and then slightly improving to 32nd in April. This fluctuation highlights the brand's challenges in gaining a solid foothold in Michigan's competitive Vapor Pens market.

While the consistent top 3 ranking in the Pre-Roll category underscores Dragonfly Cannabis's success and potential for growth within that segment, the inconsistency in the Vapor Pens category rankings could be seen as an area for improvement or strategic realignment. The lack of a stable position in the Vapor Pens market could suggest that the brand needs to either innovate or enhance its marketing strategies to better compete. Despite these challenges, the brand's overall presence in Michigan is notable, with significant sales figures in the Pre-Roll category that could be leveraged to bolster its standing in other categories. The contrasting performance across these categories provides valuable insights into the brand's market dynamics and consumer preferences, which could be pivotal for future strategic decisions.

Apr-2024 Rank
Pre-Roll
Vapor Pens
3
32
Dragonfly Cannabis

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Michigan, Dragonfly Cannabis has maintained a consistent third rank across the first four months of 2024, showcasing stability in its market position. Notably, Jeeter leads the pack with a significant sales lead, maintaining the top position with a growing sales trajectory that far outpaces Dragonfly Cannabis. Following closely, Cali-Blaze secures the second rank, also with higher sales figures than Dragonfly Cannabis, but not as dramatically increasing as Jeeter's. On the other hand, Goodlyfe Farms and Simpler Daze trail behind, with Goodlyfe Farms making a notable jump to the fourth position in April, indicating a potential challenge for Dragonfly Cannabis in maintaining its market share. The data suggests that while Dragonfly Cannabis holds a strong position, the dynamic shifts in sales and rankings among competitors like Goodlyfe Farms and Simpler Daze could influence its market standing, underscoring the importance of strategic initiatives to sustain and grow its market share in the face of stiff competition.

Dragonfly Cannabis market ranking for MI Pre-Roll

Dragonfly Cannabis

Notable Products

In April 2024, Dragonfly Cannabis saw SFV Sunset Pre-Roll (1g) leading their sales with a significant figure of 79,776 units, maintaining its top position from previous months. Following closely was Jealousy Pre-Roll (1g), marking its debut on the sales chart at rank 2. Citrus Sunrise Infused Pre-Roll (1.25g) experienced a notable rise, climbing from rank 5 in March to rank 3 in April, showcasing a growing consumer interest. MMXX Pre-Roll (1g) and Just Peachy Infused Pre-Roll (1.25g) also made their first appearance on the sales chart in April, securing the 4th and 5th positions, respectively. This month's rankings indicate a dynamic shift in consumer preferences within Dragonfly Cannabis's product offerings, highlighting a strong interest in their Pre-Roll category.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
SFV Sunset Pre-Roll (1g)
Pre-Roll
1
>5
1
1
Jealousy Pre-Roll (1g)
Pre-Roll
>5
>5
>5
2
Citrus Sunrise Infused Pre-Roll (1.25g)
Pre-Roll
>5
>5
5
3
MMXX Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Just Peachy Infused Pre-Roll (1.25g)
Pre-Roll
>5
>5
>5
5
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