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Apr-2025
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Overview
Market Insights Snapshot
Goodlyfe Farms has shown varied performance across different product categories in Michigan. In the Flower category, the brand maintained a strong presence, starting the year at the 6th position and experiencing a slight dip to 11th by April 2025. Despite this, the sales figures remained robust, indicating a consistent demand for their Flower products. However, their performance in the Concentrates category wasn't as promising, as they fell out of the top 30 rankings after January. This suggests a potential area for improvement or a shift in consumer preference that the brand might need to address.
In contrast, Goodlyfe Farms has consistently excelled in the Pre-Roll category, holding steady at the 3rd position throughout the first four months of 2025. This stability underscores their competitive edge and popularity in this segment. The Vapor Pens category presents a mixed picture; while they were ranked 51st in January and reappeared in the rankings at 54th in April, they were absent from the top 30 in February and March. This fluctuation indicates potential volatility in their market share for Vapor Pens, which could be attributed to changing consumer preferences or increased competition. Overall, Goodlyfe Farms' performance suggests strengths in certain categories, while also highlighting areas that may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Goodlyfe Farms consistently holds the third position from January to April 2025, demonstrating steady performance amidst a dynamic market. Despite maintaining its rank, Goodlyfe Farms faces stiff competition from top contenders like Jeeter and Cali-Blaze, which have secured the first and second positions, respectively, throughout the same period. Notably, Jeeter leads the market with significant sales figures, followed by Cali-Blaze, both of which exhibit higher sales volumes compared to Goodlyfe Farms. Meanwhile, Mitten Extracts shows a remarkable upward trajectory, climbing from 43rd to 5th place, which could signal potential future competition for Goodlyfe Farms. This competitive environment underscores the need for strategic marketing and product differentiation to enhance Goodlyfe Farms' market position and sales growth.
Notable Products
In April 2025, Goodlyfe Farms' top-performing product was Blueberry Banana Pancakes Infused Pre-Roll, which ascended to the number one rank with sales reaching 102,928. Unicorn Piss Infused Pre-Roll maintained a strong position, slightly dropping to second place from its previous first-place rank in March. Birthday Cake Infused Pre-Roll secured the third spot, showing a notable comeback after not being ranked in March. Apple Fritter Infused Pre-Roll fell to fourth place, indicating a slight downturn from its earlier rankings. Blue Raspberry Infused Pre-Roll entered the top five for the first time, marking a significant rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
