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Aug-2025
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Overview
Market Insights Snapshot
Goodlyfe Farms has shown a strong performance in the Michigan market, particularly in the Flower and Pre-Roll categories. In the Flower category, the brand maintained a consistent ranking at 5th place from June to August 2025, following a jump from 9th place in May. This upward trend is mirrored in their sales figures, which saw a notable increase over the same period. Meanwhile, in the Pre-Roll category, Goodlyfe Farms held steady at the 3rd position throughout the months of May to August, indicating a robust and stable presence in this segment. This consistency in high rankings suggests a strong consumer preference and brand loyalty within these categories in Michigan.
In contrast, Goodlyfe Farms' performance in the Vapor Pens category in Michigan tells a different story. The brand did not feature in the top 30 rankings until July, where it entered at 49th place, improving slightly to 46th by August. This indicates that while there is some positive momentum, the brand has significant room for growth in this category. Meanwhile, in New York, Goodlyfe Farms appeared in the Pre-Roll category rankings only in August, at 42nd place, suggesting a nascent presence in this market. The absence of rankings in previous months highlights either a late entry or challenges in gaining traction in New York's competitive landscape.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Goodlyfe Farms consistently holds the third rank from May to August 2025, indicating a stable position amidst strong competition. Despite being outpaced by leaders like Jeeter and Cali-Blaze, which maintain the first and second ranks respectively, Goodlyfe Farms shows a promising upward trend in sales, with a noticeable increase from May to August. This growth trajectory suggests that Goodlyfe Farms is effectively capturing market share, even as Dragonfly Cannabis remains a consistent fourth. The brand's ability to sustain its rank while increasing sales highlights its competitive resilience and potential for future advancement in the Michigan pre-roll market.
Notable Products
In August 2025, Unicorn Piss Infused Pre-Roll (1g) maintained its top position as the leading product for Goodlyfe Farms, achieving sales of 148,091 units. Blueberry Banana Pancakes Infused Pre-Roll (1g) held steady in second place, continuing its strong performance from previous months. 24K Gold Punch Infused Pre-Roll (1g) showed a significant improvement, climbing from fifth in July to third in August. Apple Fritter Infused Pre-Roll (1g) entered the rankings for the first time in August, securing the fourth position. Ice Cream Sandwich Distillate Infused Pre-Roll (1g) also made its debut in the rankings, capturing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
