Data Snapshot: Nov 02, 2026
$5M+

Oct-2026

Sales

Neutral

Trend

6-Month

131

Product Count

SKUs

$6.35

Avg Price

-13.4%

YoY Sales Change

17%

YoY Price Change

Goodlyfe Farms, a leading recreational cannabis brand in Michigan, is celebrated for its sustainably and organically grown, high-quality marijuana offerings. Garnering recognition as the state's first recreationally licensed company, it showcases not only commitment to delivering premium cannabis, but also in providing attractive deals for the local cannabis community. Among their numerous offerings are THC-rich products including the notable Grape Ape Cartridge and Infused Pre-Rolls in varied strains.
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Goodlyfe Farms

Where to Buy

Goodlyfe Farms is stocked at 345 licensed dispensaries across Michigan and New York, 261 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Grand Rapids, Kalamazoo, and Flint. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/7523.json?v=20261102
Goodlyfe Farms Sales

Market Insights Snapshot

Goodlyfe Farms Historical Sales by Category

Goodlyfe Farms concentrated 52.06% of October 2026 sales in Flower with year-over-year decline of 19.34% and month-over-month decline of 2.53%, while Pre-Roll rose to 47.83% share with 0.94% YoY growth and 2.47% MoM growth; Vapor Pens contributed 0.09% share after a 97.41% YoY contraction but a 56.03% MoM uptick. Despite an average price rising 17.05% YoY to $6.35, total brand sales fell 13.36% YoY and 12.72% versus 24 months, and the brand’s Flower position held at rank 6 in Michigan; the pattern implies mix is hedged between two large inhalable formats, but price-led elasticity and Flower underperformance are dragging aggregate growth even as Pre-Roll offsets some losses.

The mix shift implies Goodlyfe Farms is tilting toward a two-pillar strategy anchored by Pre-Roll momentum and Flower scale, with Pre-Roll’s 2.47% MoM gain and Flower’s 2.53% MoM dip signaling intra-portfolio substitution as prices rise 17.05% YoY. With Flower still over half of sales at 52.06% yet declining 19.34% YoY while rank 6 in Michigan is maintained, the positioning reads as volume-defensive rather than premium-expansive: to protect standing, the brand likely needs either additional Pre-Roll share accretion toward or beyond the current 47.83% or stabilization in Flower velocity despite pricing, because the near-zero 0.09% Vapor Pens contribution cannot absorb the 97.41% YoY erosion even with a 56.03% MoM rebound.

Oct-2026 Rank
Flower
Pre-Roll
#6
#6
—
#10
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
52.1%
$31.45
-19.3%
-2.5%
Pre-Roll
47.8%
$3.40
+0.9%
+2.5%
Vapor Pens
0.1%
$6.03
-97.4%
+56.0%
Goodlyfe Farms

Competitive Landscape

Goodlyfe Farms sits at rank #6 in Michigan Flower in October 2026, down 2 positions year over year from #4, after peaking at #4 in July 2026 but slipping 2 ranks since July and 2 ranks since July-to-October. Competitive momentum is moving above it: Journey climbed from #7 to #2 while Pro Gro advanced from #6 to #3, whereas Society C eased from #3 to #5 with a -22.5% YoY sales change; by contrast, High Minded held #1 with +23.4% YoY growth. The pattern—down 2 ranks YoY amid competitors gaining 3 to 5 ranks—implies Goodlyfe Farms needs either mix or distribution shifts to re-enter the top 5 and defend against further share dilution.

Goodlyfe Farms category ranking vs. nearest competitors
Goodlyfe Farms

Notable Products

Goodlyfe Farms sells through a concentrated lineup: the top 10 products account for 44.6% of October 2026 sales, led by Platinum Lemon Cherry Gelato (28g) at 8.0%. With 124 products sold overall, that concentration means nearly half of revenue is tied to a small slice of the catalog, so most of its sales ride on a handful of repeat items.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Platinum Lemon Cherry Gelato (28g)
Hybrid
8.0%
$39.56
+13.2%
+20.3%
Unicorn Piss Infused Pre-Roll (1g)
Connoisseur / Infused
5.7%
$3.20
-24.5%
+4.9%
Wedding Cake (28g)
Hybrid
5.3%
$40.28
+15.2%
-42.1%
Animal Face (28g)
Hybrid
4.7%
$38.81
+11.0%
+98.2%
Stank Breath (28g)
Hybrid
4.7%
$34.04
-2.6%
+23.1%
Garlic Budder (28g)
Hybrid
4.3%
$35.94
+2.8%
+41.3%
Sour Diesel Infused Pre-Roll (1g)
Connoisseur / Infused
3.3%
$4.47
-26.6%
+3.9%
24K Gold Punch Infused Pre-Roll (1g)
Connoisseur / Infused
3.2%
$3.05
-26.9%
-26.2%
Macaroon (28g)
Hybrid
2.8%
$35.60
+1.8%
+937.4%
Hella Jelly (28g)
Hybrid
2.6%
$42.49
+21.5%
+22.4%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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