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Jul-2025
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Overview
Market Insights Snapshot
Goodlyfe Farms has shown significant performance improvements in the Michigan cannabis market across various product categories. In the Flower category, the brand moved up from the 9th position in April and May 2025 to the 5th position by June and July 2025, indicating a strong upward trend. This rise in ranking is complemented by a notable increase in sales, reflecting enhanced consumer demand. In the Pre-Roll category, Goodlyfe Farms maintained a consistent 3rd place ranking from April through July 2025, demonstrating stable market presence and consumer loyalty. However, in the Vapor Pens category, the brand was not in the top 30 in June 2025, although it managed to climb back to the 50th position by July. This fluctuation suggests that while there is potential in this category, there are challenges to address.
The data reveals that Goodlyfe Farms is effectively capitalizing on its strengths in certain categories while facing competitive pressures in others. The consistent top 5 rankings in both Flower and Pre-Roll categories in Michigan highlight the brand's strong foothold and the consumer preference for these products. The volatility in the Vapor Pens category, however, suggests potential for growth if strategic adjustments are made. The absence of a top 30 ranking in June 2025 could be a point of concern, but the rebound to the 50th position by July indicates that efforts to regain market share may be underway. Overall, Goodlyfe Farms is positioned well in certain segments and states, but there remains room for improvement in others to ensure sustained growth and market presence.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Goodlyfe Farms has shown a notable upward trajectory in recent months. Starting from a rank of 9th in both April and May 2025, Goodlyfe Farms climbed to 5th place by June and maintained this position in July. This improvement in rank is indicative of a significant increase in sales, positioning Goodlyfe Farms closer to its competitors. For instance, Redemption, which was ranked 4th in April, experienced a decline to 7th by June and July, while Pro Gro maintained a strong presence, consistently ranking 4th. Meanwhile, Play Cannabis showed robust sales with a rank improvement from 5th in April to 2nd in June, before slightly dropping to 3rd in July. Pure Options remained relatively stable, hovering around the 5th and 6th positions. Goodlyfe Farms' rise in rank and sales suggests a growing market presence and competitive edge in the Michigan flower market, potentially attracting more consumer interest and loyalty.
Notable Products
In July 2025, the top-performing product for Goodlyfe Farms was Unicorn Piss Infused Pre-Roll (1g), maintaining its first-place rank from June with sales reaching 149,823 units. Blueberry Banana Pancakes Infused Pre-Roll (1g) held steady in second place, showing a significant increase in sales compared to previous months. Birthday Cake Infused Pre-Roll (1g) retained its third position, continuing its consistent performance. Sour Diesel Infused Pre-Roll (1g) entered the rankings at fourth place, a notable debut for this product. 24K Gold Punch Infused Pre-Roll (1g) reappeared in the rankings at fifth place, having last been ranked in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
