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Dec-2025
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Overview
Market Insights Snapshot
Goodlyfe Farms has shown a dynamic performance across various categories in Michigan. In the Flower category, the brand maintained strong positions in September and October 2025, holding the 3rd rank, but experienced a notable decline to the 16th position by December. This drop in ranking is significant, considering the brand's earlier stable performance. The Pre-Roll segment, however, tells a different story, with Goodlyfe Farms consistently ranking in the top 5 throughout the last quarter of 2025, even climbing to the 3rd position in December. In contrast, the Vapor Pens category shows a struggle for the brand, as it did not break into the top 30, indicating a potential area for improvement.
In New York, Goodlyfe Farms' presence is less pronounced, with rankings only appearing in the Pre-Roll category. The brand reached the 44th position in October 2025, but was not ranked in September or November, only to reappear at 49th in December. This sporadic presence suggests challenges in maintaining a steady foothold in the New York market. The absence of rankings in other categories in New York further highlights the brand's limited penetration in this state, contrasting with its more robust performance in Michigan. This uneven performance across states and categories presents both challenges and opportunities for Goodlyfe Farms as they navigate different markets.
Competitive Landscape
In the competitive landscape of Michigan's pre-roll category, Goodlyfe Farms has demonstrated a dynamic performance from September to December 2025. While consistently ranking within the top 5, Goodlyfe Farms experienced fluctuations, moving from 4th place in September to 3rd in October, back to 4th in November, and again to 3rd in December. This oscillation highlights a competitive tension primarily with Dragonfly Cannabis, which mirrored a similar rank trajectory. Despite these shifts, Goodlyfe Farms maintained a stable sales performance, contrasting with the more volatile sales trends of its competitors. Notably, Jeeter and Cali-Blaze consistently held the top two positions, with sales figures significantly higher than Goodlyfe Farms, indicating a strong market presence. Meanwhile, Mitten Extracts remained steady at 5th place, suggesting a less aggressive competitive threat. These insights suggest that while Goodlyfe Farms is a strong contender, strategic efforts to differentiate and capture market share from Dragonfly Cannabis could enhance its competitive positioning in Michigan's pre-roll market.
Notable Products
In December 2025, Unicorn Piss Infused Pre-Roll maintained its top position as the leading product for Goodlyfe Farms, registering a significant sales figure of 129,312. Sour Diesel Infused Pre-Roll climbed to the second position, improving from its previous fifth place in November. Mango Kush Infused Pre-Roll remained steady in third place across November and December. Blue Raspberry Infused Pre-Roll re-entered the rankings in fourth place after being absent in November. Birthday Cake Infused Pre-Roll saw a decline, dropping from fourth in September to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
