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Dec-2024
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Overview
Market Insights Snapshot
Goodlyfe Farms has shown notable performance fluctuations across different product categories in Michigan over the last few months. In the concentrates category, Goodlyfe Farms managed to break into the top 30 brands in October 2024, ranking at 30th, before slipping to 37th in November and then climbing back to 25th by December. This movement suggests a volatile but potentially improving position in the concentrates market. Meanwhile, their performance in the flower category experienced a significant drop from a strong 4th position in both September and October to 48th in November, before recovering to 22nd in December. This indicates some challenges in maintaining their earlier momentum, although the recovery in December is a positive sign.
The pre-roll category has been a consistent stronghold for Goodlyfe Farms, maintaining a steady 3rd place ranking from October through December 2024, showcasing their strength and reliability in this segment. In contrast, the vapor pens category has been more challenging, with Goodlyfe Farms peaking at 39th in September before gradually declining to 46th by November, and not ranking in the top 30 by December. This downward trend in vapor pens could indicate increased competition or shifting consumer preferences. These insights illustrate the varied success of Goodlyfe Farms across product categories, highlighting both their strong performance in pre-rolls and the challenges they face in other segments.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Goodlyfe Farms has demonstrated a strong and consistent performance, maintaining its rank at third place from October to December 2024. This stability in ranking is noteworthy, especially when compared to Dragonfly Cannabis, which slipped from third to fourth place in October and remained there through December. Goodlyfe Farms' ability to surpass Dragonfly Cannabis in October is a testament to its growing market presence and effective sales strategies. Despite the dominance of Jeeter and Cali-Blaze, which consistently held the first and second ranks respectively, Goodlyfe Farms has shown a positive sales trajectory, with a notable increase in sales from November to December 2024. This upward trend suggests that Goodlyfe Farms is effectively capturing market share and could potentially challenge the higher-ranked brands if this momentum continues.
Notable Products
In December 2024, the top-performing product for Goodlyfe Farms was Unicorn Piss Infused Pre-Roll (1g), maintaining its number one rank for the fourth consecutive month with impressive sales of 98,717 units. The Blueberry Banana Pancakes Infused Pre-Roll (1g) climbed back to the second position, showing a significant sales increase to 95,995 units. Sour Diesel Infused Pre-Roll (1g) made a notable entry into the rankings, securing the third spot. Apple Fritter Infused Pre-Roll (1g) experienced a slight drop, moving from second to fourth place compared to November. Lastly, Cereal Milk Infused Pre-Roll (1g) entered the top five for the first time in December, indicating a growing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
