Market Insights Snapshot
Goodlyfe Farms has shown significant performance variation across different cannabis product categories in Michigan. The brand's Concentrates category saw a significant drop in ranking from 19th in August 2023 to not being in the top 20 in October and November 2023, indicating a possible decline in popularity or sales. Conversely, the Flower category saw an impressive leap from 82nd to 19th place between August and September 2023, although it slipped back to 51st place by November. This suggests that while the brand has potential in the Flower category, maintaining a consistent high ranking may be a challenge.
On a brighter note, Goodlyfe Farms has consistently held a strong position in the Pre-Roll category, maintaining a spot within the top 5 from August to November 2023. This consistent performance implies a steady demand for their Pre-Roll products. However, the Vapor Pens category presents a mixed picture, with the brand's ranking fluctuating from 37th to 71st place over the four months. While there was a promising rise to 22nd place in September, the subsequent drop suggests that this category may be more volatile for Goodlyfe Farms. Overall, the brand seems to have a stronghold in the Pre-Roll category, but could work on improving its performance in the other categories.
In the Pre-Roll category for Michigan, Goodlyfe Farms has shown a steady improvement in rank from August to November 2023, moving from 5th to 3rd place. This upward trend is notable, especially when compared to competitors like STIIIZY and Dragonfly Cannabis who maintained their 2nd and 3rd ranks respectively till October, with Dragonfly Cannabis dropping to 4th in November. The top competitor, Jeeter, held the 1st rank consistently throughout these months. Another competitor, Cali-Blaze, saw a drop in rank from 4th to 5th. While specific sales numbers are not disclosed, it's clear that Goodlyfe Farms' sales have been increasing, given the improvement in rank, while competitors like Dragonfly Cannabis and Cali-Blaze have likely seen a decrease in sales, as suggested by their drop in rank.
In November 2023, Goodlyfe Farms' top-performing product was the 'Unicorn Piss Infused Pre-Roll (1g)', with impressive sales of 57,886 units. Following closely in second place was the 'Blue Raspberry Infused Pre-Roll (1g)', which climbed from third place in October. The 'Sour Diesel Infused Pre-Roll (1g)' made its debut in the rankings, securing the third spot. The 'Mango Kush Infused Pre-Roll (1g)' dropped from fifth in September to fourth in November. Lastly, the 'Sweet Peach Infused Pre-Roll (1g)', despite leading the sales in August and October, slipped to fifth place in November.