Goodlyfe Farms

In September 2026, Goodlyfe Farms concentrated 55.17% of sales in Flower and 44.79% in Pre-Roll, while Vapor Pens and Concentrates together accounted for just 0.04% share. Flower declined year over year by 3.47% but rose month over month by 4.79%, whereas Pre-Roll grew 1.85% year over year and accelerated 11.16% month over month; by contrast, Vapor Pens plunged 99.01% year over year and 78.43% month over month, and Concentrates fell 78.62% year over year and 86.05% month over month. Despite a 14.80% increase in average price, overall brand sales slipped 3.55% year over year, indicating mix and elasticity are diverging: the shift toward Pre-Roll growth and Flower’s month-over-month lift is cushioning, but not fully offsetting, volume pressure and exits in minor categories.

Position-wise, Goodlyfe Farms is anchored in Flower where it holds rank 5 in Michigan, but the category split suggests a dual-track strategy: defend a top-five Flower role while using Pre-Roll’s 11.16% month-over-month momentum to capture incremental share. With Vapor Pens and Concentrates collapsing to a combined 0.04% share and down 99.01% and 78.62% year over year respectively, the portfolio is de facto simplifying, which concentrates exposure to Flower pricing (up 14.80% on average brandwide) and Pre-Roll velocity; the implication is that sustaining rank 5 in Flower and leaning into Pre-Roll outperformance are the actionable levers to counter a 3.55% brand sales decline and a 20.76% two-year contraction.