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Oct-2025
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Overview
Market Insights Snapshot
Goodlyfe Farms has shown a strong performance in the Michigan cannabis market, particularly in the Flower and Pre-Roll categories. In the Flower category, the brand has maintained an impressive upward trajectory, consistently improving its rank from fifth in July and August to third in both September and October. This movement is accompanied by a notable sales increase, indicating a growing consumer preference for their products. Meanwhile, in the Pre-Roll category, Goodlyfe Farms has held a steady third-place ranking throughout the months of July to October, reflecting a stable demand in this segment. However, their performance in the Vapor Pens category, while improving, remains outside the top 30, hinting at potential areas for growth and market penetration.
In New York, Goodlyfe Farms' presence in the Pre-Roll category has been more volatile. The brand made an appearance in the rankings at 43rd place in August and again in October, yet it did not secure a spot in the top 30 in July or September. This inconsistency suggests challenges in maintaining a foothold in the competitive New York market. Despite these fluctuations, the brand's ability to re-enter the rankings in October demonstrates resilience and an opportunity to solidify its position in the future. Such dynamics across different states underscore the importance of strategic adaptations to varying market conditions and consumer preferences.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Goodlyfe Farms has demonstrated notable resilience and growth in recent months. Starting from July 2025, Goodlyfe Farms maintained a steady rank of 5th, but by September and October, it climbed to the 3rd position, showcasing a positive trajectory in market presence. This upward movement is significant, especially when compared to Pro Gro, which experienced a decline from 3rd to 5th place during the same period. Meanwhile, High Minded and Society C consistently held the top two positions, indicating a stronghold in the market. Despite this, Goodlyfe Farms' sales in October surpassed those of Pro Gro and Play Cannabis, reflecting its growing consumer base and effective market strategies. This positive trend positions Goodlyfe Farms as a formidable competitor in the Michigan flower market, with potential for further ascension.
Notable Products
In October 2025, the top-performing product for Goodlyfe Farms was Unicorn Piss Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales of 109,730. Blueberry Banana Pancakes Infused Pre-Roll (1g) held steady at the second position, recovering from a third-place dip in September. New to the rankings, Ice Cream Sandwich Distillate Infused Pre-Roll (1g) made a notable entry at third place. Blue Raspberry Infused Pre-Roll (1g) climbed to fourth, showing a positive shift from its absence in September's rankings. Golden Pineapple Infused Pre-Roll (1g) entered the list at fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
