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Jun-2024
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Overview
Market Insights Snapshot
Goodlyfe Farms has demonstrated notable performance across various categories in Michigan. In the Pre-Roll category, the brand has shown a consistent upward movement, securing the 3rd position in both May and June 2024, after climbing from the 6th position in March 2024. This impressive rise reflects a strong consumer preference and effective market penetration. On the other hand, the Flower category has seen relatively stable rankings, with Goodlyfe Farms maintaining positions between 12th and 15th from March to June 2024. The brand's ability to stay within the top 15 in this highly competitive category indicates a solid market presence and steady consumer demand.
However, Goodlyfe Farms' performance in the Concentrates category in Michigan tells a different story. The brand did not rank within the top 30 in March and April 2024, but made a notable entry at the 32nd position in May, climbing to 22nd by June 2024. This upward trajectory suggests a potential growth area for the brand, although it highlights the challenges faced in gaining a significant foothold in the Concentrates market. The mixed performance across categories underscores the importance of strategic focus and targeted marketing efforts to bolster their standing in less dominant areas.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Goodlyfe Farms has shown a notable upward trajectory in its rankings and sales over the past few months. Starting from a rank of 6th in March 2024, Goodlyfe Farms climbed to 4th in April and secured the 3rd position by May and June 2024. This consistent improvement in rank indicates a strong market presence and growing consumer preference. In contrast, Jeeter has maintained its dominant 1st position throughout the same period, while Cali-Blaze consistently held the 2nd rank. Despite Simpler Daze experiencing fluctuations, dropping from 4th to 5th and then back to 4th, and Distro 10 moving from 7th to 5th, Goodlyfe Farms' steady rise suggests a robust competitive strategy. This upward trend in rank and sales positions Goodlyfe Farms as a formidable contender in the Michigan pre-roll market, potentially attracting more customers and increasing market share.
Notable Products
For June 2024, the top-performing product from Goodlyfe Farms is Unicorn Piss Infused Pre-Roll (1g), maintaining its number one rank from May 2024 with notable sales of $103,099. Cereal Milk Infused Pre-Roll (1g) rose to the second position, showing a significant increase in sales from May 2024. Debuting in the third spot is 24K Gold Punch Infused Pre-Roll (1g), which did not rank in previous months. Sour Diesel Infused Pre-Roll (1g) dropped to fourth place after being second in May 2024. Apple Fritter Infused Pre-Roll (1g) completes the top five, maintaining a consistent presence in the rankings over the past months.
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