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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Goodlyfe Farms concentrated its May 2026 volume in Flower at 61.35% share with 66.23% year-over-year growth and 36.34% month-over-month growth, while Pre-Roll held 36.59% share with a 4.25% year-over-year lift and 14.05% month-over-month gain; by contrast, Vapor Pens remained a minor 1.63% share with a -27.53% year-over-year decline despite a 36.70% month-over-month rebound, and Concentrates sat at 0.43% share with 11.88% year-over-year growth but a -22.39% month-over-month drop. With Flower ranked #2 in Michigan and the brand’s overall sales up 33.98% year over year, the pattern implies deliberate over-weighting into a high-velocity core (Flower) while allowing smaller formats like Vapor Pens and Concentrates to flex tactically on a monthly basis without altering the portfolio center of gravity.
The mix shift indicates pricing power and trade-up dynamics concentrated in Flower, where category-average price at $32.68 alongside a 30.40% year-over-year rise in the brand’s average price and a 36.34% month-over-month Flower lift suggest consumers are accepting higher price points even as Pre-Roll growth moderates at 4.25% year over year and 14.05% month over month. Coupled with a -27.53% year-over-year dip in Vapor Pens coexisting with a 36.70% month-over-month bounce, and a -22.39% month-over-month pullback in Concentrates against 11.88% year-over-year growth, the implication is that Goodlyfe Farms’ positioning is anchored in premiumized Flower that drives rank and share, while peripheral formats serve as opportunistic acquisition or basket-build levers rather than sustained share engines.
Competitive Landscape
Goodlyfe Farms sits at rank #2 in MI Flower in May 2026, improving 5 positions year over year from #7, and rising 6 positions from #8 three months ago, which places its peak rank at #2 in May 2026. Against nearby rivals, High Minded holds #1 but with a -14.45% year-over-year sales change, while Society C is #3 with a -17.64% sales decline; in contrast, Play Cannabis is #4 with a +3.24% lift and Grown Rogue is #5 after a jump from #29 year over year alongside +245.91% sales growth, indicating Goodlyfe Farms’ ascent is occurring amid mixed competitor momentum and tightening pressure at the top. The pattern implies Goodlyfe Farms’ rapid rank ascent is driven more by relative outperformance than market expansion, and sustaining #2 will likely require defending share against a surging #5 while exploiting contraction at #1 and #3.
Notable Products
Cereal Milk Infused Pre-Roll (1g) delivered the standout move in May 2026 with a 72% month-over-month increase, climbing into rank 7 while Unicorn Piss Infused Pre-Roll (1g) held rank 1 despite a 6.6% decline. Watermelon Zkittles Infused Pre-Roll (1g) advanced 40% to rank 4 and 24K Gold Punch Infused Pre-Roll (1g) rose 19.8% at rank 2, contrasting with Ice Cream Sandwich Distillate Infused Pre-Roll (1g) slipping 0.6% at rank 8. With all top-10 SKUs concentrated in the Pre-Roll category and one flagship still generating $286,236, the mix points to Goodlyfe Farms leaning into infused Pre-Roll breadth to offset softness in its top-seller and to push mid-pack SKUs up the ranking ladder.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
