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Sep-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Goodlyfe Farms has shown a strong and consistent performance in the Flower and Pre-Roll categories. Notably, their Flower category has maintained a top 5 ranking from June to August 2025, with an impressive leap to 3rd place in September. This upward movement is indicative of increased consumer demand and effective brand positioning within the state. In the Pre-Roll category, Goodlyfe Farms consistently held the 3rd position across the same months, demonstrating stability and a solid consumer base. However, the Vapor Pens category tells a different story, with the brand not making it into the top 30 in June and showing fluctuating rankings in subsequent months, which suggests a potential area for growth or reevaluation of their strategy in this segment.
In contrast, Goodlyfe Farms' performance in New York presents a different narrative. The brand did not feature in the top rankings for the Flower or Vapor Pens categories throughout the months of June to September 2025, which might indicate a need for increased market penetration or brand awareness efforts in these segments. However, they made a notable entry into the Pre-Roll category in August, securing the 45th spot. This entry, albeit lower in rank, could be a stepping stone for future improvements and expansion in the New York market. The absence from the top 30 rankings in other categories highlights the competitive nature of the New York market and suggests potential areas for strategic focus to enhance their footprint in the state.
Competitive Landscape
In the competitive landscape of Michigan's flower category, Goodlyfe Farms has shown a notable upward trajectory in recent months. While maintaining a steady 5th rank from June to August 2025, Goodlyfe Farms surged to 3rd place by September 2025, indicating a positive shift in market position. This improvement in rank is significant, especially when considering the consistent dominance of High Minded and Society C, which have held the 1st and 2nd positions respectively throughout this period. Meanwhile, Play Cannabis, which was ahead of Goodlyfe Farms in June and July, dropped to 4th place by September, highlighting Goodlyfe Farms' competitive edge. Additionally, Redemption has been climbing steadily, moving from 8th to 5th place, suggesting a dynamic market environment. These shifts underscore Goodlyfe Farms' growing influence and potential to further capitalize on its upward momentum in Michigan's flower market.
Notable Products
In September 2025, Unicorn Piss Infused Pre-Roll (1g) maintained its top position as the best-selling product for Goodlyfe Farms, with sales reaching 117,926 units. Apple Fritter Infused Pre-Roll (1g) rose significantly in the rankings, moving from fourth place in August to second place in September, indicating a strong upward trend. Blueberry Banana Pancakes Infused Pre-Roll (1g) experienced a slight decline, dropping from second to third place compared to the previous month. Birthday Cake Infused Pre-Roll (1g) re-entered the rankings at fourth place, showing a recovery from its absence in August. Jungleato Infused Pre-Roll (1g) made its debut in the rankings, securing fifth place with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
