.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Goodlyfe Farms has demonstrated varying performance across categories and states, with notable movements in the Michigan market. In the Flower category, the brand held a consistent third position in September and October 2025 but slipped to fifth in November 2025. This decline in ranking was accompanied by a decrease in sales from October to November, indicating potential challenges in maintaining their market share. Conversely, their performance in the Pre-Roll category remained relatively stable, maintaining a third-place rank from August through October before a slight drop to fourth in November. The Vapor Pens category, however, presents a contrasting picture, where Goodlyfe Farms did not feature in the top 30 until October, peaking at 38th position before dropping to 45th in November. This indicates a potential growth area if they can capitalize on the momentum seen in October.
In New York, Goodlyfe Farms has faced challenges in establishing a strong presence, particularly in the Pre-Roll category. The brand appeared in the rankings only during August and October, both times at the 44th position, which suggests inconsistency in their market penetration. The absence from the rankings in September and November could be a point of concern, highlighting the competitive landscape and the need for strategic improvements to gain a foothold. The sporadic presence in the top rankings may reflect either a fluctuating demand or competitive pressures that the brand needs to address to improve its standing in the New York market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Goodlyfe Farms has experienced notable fluctuations in its ranking and sales performance from August to November 2025. Initially ranked 4th in August, Goodlyfe Farms climbed to 3rd place in September and October, before dropping to 5th in November. This decline in rank coincided with a decrease in sales from October to November. Comparatively, Pro Gro maintained a relatively stable position, fluctuating between 3rd and 5th place, while High Minded saw a significant drop from 1st to 3rd place by November. Meanwhile, NOBO demonstrated impressive upward momentum, advancing from 39th in August to 7th in November, indicating a strong growth trajectory. These dynamics suggest that while Goodlyfe Farms remains a key player, it faces increasing competition from both established and emerging brands in the Michigan flower market.
Notable Products
For November 2025, Unicorn Piss Infused Pre-Roll (1g) maintained its position as the top-performing product for Goodlyfe Farms, with sales reaching 106,165 units. The 24K Gold Punch Infused Pre-Roll (1g) saw a significant rise in its ranking, moving from third in August to second place in November, indicating a strong resurgence in popularity. Mango Kush Infused Pre-Roll (1g) entered the rankings for the first time, securing the third position, while Watermelon Zkittles Infused Pre-Roll (1g) followed closely in fourth. Apple Fritter Infused Pre-Roll (1g) experienced a decline, dropping from second in September to fifth in November, suggesting a shift in consumer preferences. Overall, the Pre-Roll category dominated the sales chart, with notable fluctuations in product rankings over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
