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Nov-2025
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Overview
Market Insights Snapshot
Almora Farms has demonstrated a strong presence in the California cannabis market, particularly in the Beverage category, where they consistently held the 6th position from August to October 2025, before climbing to 5th in November. This upward movement suggests a positive reception and growing demand for their beverage products. In the Flower category, Almora Farms improved its rank from 43rd in August to 28th in November, indicating a steady gain in market share. However, their performance in the Concentrates category declined, with rankings slipping from 36th to 47th over the same period, which may signal increasing competition or challenges in this segment.
In the Pre-Roll category, Almora Farms experienced fluctuations, moving from 34th in August to 27th in September, before dropping to 38th in October and recovering to 33rd in November. This volatility could reflect shifting consumer preferences or market dynamics. Meanwhile, in the Vapor Pens category, Almora Farms maintained a relatively stable position, with a minor improvement from 29th in October to 24th in November. Their consistent presence in the top 30 across these categories highlights their resilience and adaptability in California's competitive cannabis landscape, despite not making it into the top 30 in some segments like Concentrates in November.
Competitive Landscape
In the competitive landscape of the California flower category, Almora Farms has demonstrated a notable upward trajectory in recent months. Starting from a rank of 43 in August 2025, Almora Farms climbed to 28 by November 2025, showcasing a consistent improvement in market positioning. This positive trend is indicative of a strategic growth in sales, contrasting with competitors like Team Elite Genetics, which saw a decline from rank 24 to 27 during the same period. Meanwhile, Decibel Gardens maintained a relatively stable position, slightly improving from 29 to 26. Traditional Co. experienced minor fluctuations, ending at rank 30. Notably, Weedlove surged from rank 94 to 29, indicating a rapid increase in market presence, although Almora Farms still managed to surpass them by November. These dynamics suggest that Almora Farms is effectively capitalizing on market opportunities, potentially driven by strategic marketing and product offerings, positioning itself as a formidable player in the California flower market.
Notable Products
In November 2025, the top-performing product from Almora Farms was the Strawberry Live Resin Lemonade (100mg THC, 12oz) in the Beverage category, maintaining its first-place rank with sales reaching 15,051 units. The OG Classic Live Resin Lemonade (100mg THC, 12oz) followed closely, holding the second position, showing a consistent improvement from its third-place rank in August. The Pomberry Rose Live Resin Lemonade (100mg THC, 12oz) remained steady in third place across the months. Indica Ground (14g) in the Flower category made a notable jump to fourth place, having not been ranked in September and October. The Hybrid Pre Ground (28g) also maintained its fifth position from the previous month, showing a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
