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Aug-2025
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Overview
Market Insights Snapshot
Almora Farms has shown consistent performance in the California market, particularly in the Beverage category where it maintained a steady 6th place ranking from May to August 2025. This stability suggests a strong foothold in the market, despite a slight downward trend in sales numbers over the months. In the Vapor Pens category, Almora Farms experienced a positive trajectory, climbing from the 28th position in May to 26th in August, with a notable increase in sales, indicating growing consumer interest and potential for further growth in this segment.
In contrast, Almora Farms faced challenges in the Pre-Roll category, where its ranking fluctuated significantly, dropping to 83rd in June before recovering to 68th in August. This variability might point to competitive pressures or internal adjustments. Meanwhile, the brand's presence in the Concentrates and Flower categories remained outside the top 30, with rankings in the 40s and 50s, respectively, suggesting room for improvement and strategic opportunities to enhance market share. The data reflects a mixed performance across categories, highlighting both strengths and areas that could benefit from strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in California, Almora Farms has shown resilience and adaptability amidst fluctuating market dynamics. Over the four-month period from May to August 2025, Almora Farms experienced a slight improvement in rank, moving from 28th in May to 26th in August. This upward trend in rank is indicative of Almora Farms' ability to capture market share, despite facing stiff competition from brands like Punch Extracts / Punch Edibles, which maintained a relatively stable presence in the top 20. Additionally, Eighth Brother, Inc. showed a gradual rise, surpassing Almora Farms in August. Meanwhile, PAX experienced a decline in rank, which may have provided Almora Farms with an opportunity to improve its standing. Notably, Sauce Essentials consistently held a strong position in the top 20 until a drop in August, which could signal a shift in consumer preferences that Almora Farms might capitalize on. Overall, Almora Farms' sales trajectory, coupled with its rank improvement, suggests a positive momentum that could be leveraged for further growth in the competitive California vapor pen market.
Notable Products
In August 2025, Almora Farms' top-performing product was the Strawberry Live Resin Lemonade (100mg THC, 12oz) in the Beverage category, maintaining its first-place position consistently from May through August with sales of 12,755 units. The OG Live Resin Lemonade (100mg THC, 12oz) also retained its second-place rank, although its sales saw a decrease from previous months. Pomberry Rose Live Resin Lemonade (100mg THC, 12oz) held steady in third place, showing a positive trend with increasing sales figures each month. The Whitethorn Rose Live Resin Lemonade (100mg THC, 12oz) remained in fourth place, experiencing a gradual sales increase over the months. A new entry in August, the Heavy OG (3.5g) in the Flower category, debuted at fifth place with sales of 2,719 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
