May-2026
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Market Insights Snapshot
In May 2026, Almora Farms leaned into a two-speed category mix: Flower expanded 5.65% year over year while slipping 4.34% month over month, and Vapor Pens contracted 24.40% year over year with a 4.49% month-over-month decline. Beverage moved the other way, rising 17.08% year over year and 3.77% month over month, while Pre-Roll fell 7.68% year over year but jumped 10.40% month over month. At the tails, Concentrates dropped 45.61% year over year and 26.02% month over month, whereas Edible grew 40.27% year over year despite a 6.57% month-over-month dip. With Flower at 31.91% share and Beverage at 21.59% share, the mix tilts toward inhalables with a rising non-inhalable counterweight, implying Almora Farms is reallocating demand from declining Vapor Pens into Beverage and opportunistic Pre-Roll to stabilize overall sales after a 6.80% year-over-year brand contraction and a 10.09% average price reduction.
The shifts point to a positioning pivot: Beverage’s double-digit growth alongside Pre-Roll’s 10.40% month-over-month lift suggests near-term trial capture at lower price points (average prices of $8.93 for Beverage and $30.26 for Pre-Roll) as Vapor Pens retrench. Flower’s 5.65% year-over-year growth paired with a rank of 33 in California indicates headroom if month-over-month softness is addressed, while Concentrates’ 2.64% share and steep 26.02% monthly decline argue for either deliberate deprioritization or reformulation. The net pattern implies Almora Farms is shifting the demand engine from a shrinking Vapor Pens base toward Beverage and selective Flower/Pre-Roll plays to defend share and improve category resilience in California.
Competitive Landscape
Almora Farms sits at rank #33 in CA Flower in May 2026, improving 13 positions from #46 year over year, while slipping 2 spots from #35 in February 2026 and remaining 3 places below its peak of #30 in November 2025; against this, CAM climbed from #4 to #1 with a 46.9% YoY sales increase and STIIIZY rose from #2 to #2 with a 39.7% YoY sales increase, indicating that Almora’s rank gains occurred amid faster top-end acceleration. The pattern—double-digit rank improvement alongside a short-term 2-position dip and competitors gaining 39.7% to 46.9% YoY—implies Almora Farms is regaining placement but must convert momentum into sustained share capture to avoid being outpaced by leaders.

Notable Products
Ice Cream Cake (3.5g) posted the steepest move in May 2026 with a -23.3% month-over-month drop while sliding to rank 8, contrasting with Hybrid Pre Ground (28g) up 22.7% at rank 7 and Prebiotic Root Beer Live Resin Soda (100mg THC, 12oz, 355ml) up 35.0% at rank 4. Beverages concentrated the top ranks with three of the top five SKUs and included Strawberry Live Resin Lemonade (100mg THC,12oz) at rank 1 despite a -3.7% dip, pointing to sticky repeat demand at the category apex and growing traction for functional soda extensions. The spread—declines in a legacy eighth, gains in 28g pre-ground formats, and double-digit growth in prebiotic sodas—implies Almora Farms is tilting toward value-led flower packs and differentiated beverage innovation rather than traditional 3.5g rotation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







