Market Insights Snapshot
Almora Farms has demonstrated significant performance across several categories in the California market. The brand's Beverage category ranking improved from 27th to 16th between August and October 2023, although it slightly slipped to 18th in November. This could indicate a growing consumer interest in Almora's beverage offerings. On the other hand, Almora's ranking in the Concentrates category remained relatively stable, hovering around the top 10 to 14 spots over the four months. However, it's worth noting that Almora's Concentrates sales have been gradually decreasing, suggesting some challenges in maintaining its market position.
Almora Farms' performance in the Edible category shows an impressive upward trajectory, moving from a ranking outside the top 20 in August to 53rd in November. This indicates a promising growth trend for Almora in the Edibles market. Conversely, the Flower category presents a more turbulent picture, with the brand's ranking fluctuating between 49th and 87th. This could point to a highly competitive market for Flower products in California. Almora's Pre-Roll and Vapor Pens categories have seen a slight downward trend in rankings, despite maintaining a steady sales volume. This suggests that while Almora's products in these categories are consistently popular, other brands may be gaining ground.
In the California Pre-Roll category, Almora Farms has seen a slight decline in rank from 17th in August 2023 to 25th in November 2023, indicating a potential decrease in market share. While Almora Farms has been slipping, competitors such as Cookies and Cruisers have been improving their ranks, with Cookies moving from 55th to 31st and Cruisers from 45th to 21st. In contrast, Dime Bag and Gelato have shown inconsistent trends, with Dime Bag fluctuating around the top 20 and Gelato dropping from 14th to 24th. It's worth noting that despite the rank changes, Almora Farms consistently ranks higher than Cookies and Cruisers, but lower than Dime Bag and Gelato. This competitive landscape suggests that Almora Farms may need to reassess their strategies to regain their earlier position and counter the rising competition.
In November 2023, Almora Farms' top-performing product was the Heavy OG (3.5g) from the Flower category, which maintained a consistent ranking in the top three over the past four months. The Forbidden Belts Pre-Roll 14-Pack (7g) made a significant leap, moving from unranked in September to the second position in November. The third spot was taken by a new entry, Grape Ape Budder (1.2g) in the Concentrates category. The CBD/THC 1:3 Mango Yumberry Live Resin Seltzer (5mg CBD, 15mg THC,12oz) from the Beverage category, despite being the top-seller in August, slipped to the fourth position in November. Finally, the Iced Lemonaid Pre-Roll 14-Pack (7g) dropped one spot from October to November, landing in the fifth position.