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Aug-2024
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Overview
Market Insights Snapshot
Almora Farms has shown varied performance across different product categories in California. In the Beverage category, the brand has consistently ranked within the top 10, moving from the 7th position in May 2024 to 6th in August 2024, indicating a positive trend. On the other hand, their performance in the Concentrates category has improved slightly, moving from the 14th position in May to the 12th position in August, although they were not in the top 10. The Flower category saw a significant upward movement, climbing from the 65th position in May to the 35th position by August, reflecting a substantial increase in market presence. However, in the Pre-Roll category, Almora Farms maintained a steady 23rd position for three months before dropping to 25th in August, which could be a point of concern.
In the Vapor Pens category, Almora Farms experienced a downward trend, starting at the 31st position in May and falling to 36th by August, indicating a loss in market share. This decline is notable as it pushed the brand out of the top 30 rankings by August, which is not a positive sign. Despite this, their overall sales figures across categories reveal a mixed performance, with notable increases in some areas but declines in others. For instance, their Flower sales showed a significant upward trend, while the Vapor Pens category saw a decline. This varied performance suggests that while Almora Farms is gaining traction in certain categories, there are areas that require strategic improvements to regain or enhance their market position.
Competitive Landscape
In the competitive landscape of the California flower category, Almora Farms has shown a notable upward trend in its rankings over the past few months. Starting from a rank of 65 in May 2024, Almora Farms has climbed steadily to reach the 35th position by August 2024. This positive trajectory is indicative of increasing consumer preference and market penetration. In contrast, 710 Labs has experienced fluctuating ranks, remaining outside the top 30 throughout the same period. Meanwhile, Cookies and Mr. Zips have maintained relatively stable positions, with Mr. Zips showing a consistent presence in the top 30. Notably, 5G (530 Grower) made a significant leap to rank 28 in July 2024 before slightly dropping to 33 in August 2024. These dynamics suggest that while Almora Farms is gaining ground, it faces stiff competition from brands like Mr. Zips and 5G (530 Grower), which have also shown strong performance in recent months.
Notable Products
In August 2024, the top-performing product for Almora Farms was Strawberry Lemonade Live Resin (100mg THC, 12oz) with a notable sales figure of 14,496 units, maintaining its first-place ranking for four consecutive months. OG Live Resin Lemonade (100mg) held steady at the second position, although its sales dipped slightly compared to July. Iced Tea Live Resin Lemonade (100mg THC, 12oz) also remained consistent in third place, showing a gradual increase in sales over the months. Blue Dream (3.5g) re-entered the rankings at fourth place after a brief absence in July, showing a significant sales boost. Indica Ground (14g) maintained its fifth position from July, indicating stable performance for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
