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Jul-2025
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Overview
Market Insights Snapshot
Almora Farms has shown consistent performance in the California market, particularly in the Beverage category where it maintained its position at rank 6 from May through July 2025. This stability suggests a strong foothold in this segment, with sales peaking in May before stabilizing. In the Vapor Pens category, Almora Farms improved its ranking from 31 in April to 25 in June, before slightly dropping to 29 in July. This indicates a positive trend with a brief setback, yet still demonstrates their competitive presence in the state. The brand's absence from the top 30 in categories like Concentrates and Pre-Rolls highlights potential areas for growth or challenges faced in penetrating these segments effectively.
In the Flower category, Almora Farms experienced some fluctuations, peaking at rank 42 in June before returning to rank 45 in July. This movement, coupled with a sales decline in July, suggests a need for strategic adjustments to maintain or improve their market position. The Pre-Roll category saw a notable jump from rank 87 in April to 60 in May, although the brand did not maintain this momentum, ending July at rank 75. This indicates potential volatility or market competition challenges. While Almora Farms has shown strength in certain categories, the data suggests opportunities for strategic refocusing to enhance their standing in the California cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in California, Almora Farms has shown a dynamic shift in its market position from April to July 2025. Starting at rank 31 in April, Almora Farms improved its standing to 28 in May and further climbed to 25 in June, before slightly dropping to 29 in July. This fluctuation suggests a competitive market where brands like Alien Labs and Buddies are also vying for consumer attention, with Alien Labs consistently staying within the top 30. Notably, PAX experienced a drop in rank from 25 in May to 31 in July, indicating potential volatility in consumer preferences. Almora Farms' sales trajectory, with a peak in June, reflects a positive reception to their offerings, contrasting with the more stable yet lower sales figures of Dime Bag (CA). This competitive environment underscores the importance for Almora Farms to maintain innovation and customer engagement to sustain and improve its market position.
Notable Products
In July 2025, Almora Farms' top-performing product was the Strawberry Live Resin Lemonade (100mg THC, 12oz) in the Beverage category, maintaining its first-place rank consistently from April through July, with sales reaching 12,831 units. The OG Live Resin Lemonade (100mg THC, 12oz) also held its position at second place throughout these months. The Pomberry Rose Live Resin Lemonade (100mg THC, 12oz) remained at the third position from June to July, showing a steady increase in sales. The Whitethorn Rose Live Resin Lemonade (100mg THC, 12oz) entered the rankings in June and retained the fourth position in July. Indica Ground (14g) in the Flower category returned to the fifth position in July after being absent from the rankings in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
