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Jun-2024
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Overview
Market Insights Snapshot
Almora Farms has demonstrated notable performance across various product categories in California. In the Beverage category, the brand has shown consistent strength, moving from the 10th position in March 2024 to the 8th position in both May and June 2024. This indicates a stable and solid presence in the market. However, their performance in the Concentrates category has seen a decline, dropping from 12th in March to 24th by June 2024. This downward trend could be a point of concern for the brand, suggesting that there may be increased competition or other market dynamics at play.
The Flower category has been a mixed bag for Almora Farms, with rankings fluctuating between the 49th and 64th positions over the four-month period, ultimately ending at 49th in June 2024. This inconsistency points to potential volatility in consumer demand or supply chain issues. In the Pre-Roll category, the brand maintained a steady 27th position from March to May but fell out of the top 30 in June. Similarly, in the Vapor Pens category, Almora Farms hovered around the 30th position but was unable to break into higher ranks, remaining at 32nd in both May and June 2024. This indicates that while Almora Farms has a presence across multiple categories, there are areas where improvement is needed to climb higher in the rankings.
Competitive Landscape
In the competitive landscape of the California flower category, Almora Farms has experienced notable fluctuations in rank and sales over recent months. From March to June 2024, Almora Farms' rank varied significantly, starting at 52nd place in March, dropping to 64th in May, and then recovering to 49th in June. This volatility indicates a dynamic market environment where brands like Henry's Original and 710 Labs have shown more stable performance. For instance, Henry's Original maintained a top 40 position for three months before a sharp decline in June. Meanwhile, 710 Labs consistently hovered around the 40th rank. Almora Farms' sales also reflect this instability, with a notable dip in May followed by a rebound in June. This suggests that while Almora Farms is capable of recovering market position, it faces stiff competition from more consistently performing brands. Understanding these trends can help potential customers and stakeholders make more informed decisions about market dynamics and brand performance.
Notable Products
In June 2024, the top-performing product from Almora Farms was Strawberry Lemonade (100mg) in the Beverage category, maintaining its first-place ranking for the fourth consecutive month with sales of 9,383 units. OG Lemonade (100mg), also in the Beverage category, held steady in second place, showing a significant increase in sales from previous months. Blue Dream (3.5g) in the Flower category continued to rank third, consistent with its position in May 2024. The Iced Lemonaid Pre-Roll 14-Pack (7g) entered the rankings in fourth place, marking its debut in the top five. Iced Tea Lemonade (100mg) dropped to fifth place from its previous fourth position, although it saw a modest increase in sales.
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