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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Lagunitas operated entirely within Beverage, with category share at 100.0% and a rank of 8 in California Beverage; year over year sales declined 0.97% while month over month sales declined 2.49%. Average price rose 23.83% year over year to $13.13 alongside a 24-month sales contraction of 9.07%, implying mix and price are not offsetting volume. The pattern implies price-led positioning within a single-category footprint is creating elasticity that weighs on rank progression and near-term momentum.
The combination of a 23.83% price increase with a 0.97% year over year sales decline and a 2.49% month over month dip indicates trade-up pricing without corresponding volume resilience; maintaining rank 8 in California Beverage suggests the brand is neither gaining share nor diversifying beyond Beverage’s 100.0% mix. With May 2026 fully concentrated in Beverage and a 9.07% 24‑month sales decline, the implication is that Lagunitas’s current price architecture prioritizes margin per unit over breadth or frequency, which limits headroom for rank improvement absent mix expansion or targeted price recalibration.
Competitive Landscape
Lagunitas sits at rank #8 in CA Beverage for May 2026, unchanged from #8 year over year, while its best historical position was #7 in September 2025, indicating a 1-place slide from peak and a 0-place change versus three months ago at #8; by contrast, CANN Social Tonics climbed from #7 to #4 and Almora Farms moved from #6 to #5 as of May 2026, signaling upward mobility among mid-tier peers. With St Ides holding #1 both this year and last and Uncle Arnie's steady at #2 while posting a 26.8% YoY sales lift, Lagunitas’ flat rank alongside a 1-rank gap from its September 2025 peak implies a stall in relative momentum that risks gradual share erosion if peer ascents persist.
Notable Products
HiFi Sessions - Mango Sparkling Water (10mg THC, 12oz, 355ml) posted the steepest decline at -29.9% MoM while sliding to rank 3, whereas Hi-Fi Sessions - CBD/THC 1:1 Hoppy Balance Infused Sparkling Water (5mg CBD, 5mg THC, 12oz) rose 11.9% MoM at rank 2. The top spot, Hi-Fi Sessions - Hoppy Chill Sparkling Water (10mg THC, 12oz, 355ml), dipped -1.3% MoM at rank 1, and the Hi-Fi Sessions - Hoppy Chill Sparkling Water 10-Pack (100mg THC, 12oz, 355ml) fell -5.9% MoM at rank 4 with $60,955 in May-2026 sales. Eight of the top ten are Beverage SKUs from the Hi-Fi Sessions line, with 4-Packs mixed between -3.0% and +14.5% MoM across ranks 6–10, implying shopper trade-offs between single cans and multipacks rather than new-category trial. Taken together, the pattern points to a portfolio leaning toward balanced-dose and multipack formats while flavor-first singles like Mango lose momentum, signaling a shift toward everyday, repeatable dosing over occasional novelty.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
