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Jun-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Lagunitas operated as a single-category brand in Beverage at 100.0% mix in June 2026, with category sales down 9.7% year over year and up 1.4% month over month; the average price rose 2.1% year over year to $12.65 while the brand’s Beverage rank in California sat at 8. These paired moves — a negative 9.7% YoY against a positive 1.4% MoM — imply a seasonal or promotional lift that has not offset the annual contraction, meaning the brand is leaning on short-cycle demand within a fully concentrated category footprint.
Given 100.0% reliance on Beverage and an 8th-place rank in California, the 2.1% YoY price increase alongside a 9.7% YoY sales decline suggests elasticity pressure, while the 1.4% MoM uptick indicates near-term responsiveness at the shelf. The pattern implies Lagunitas’s positioning is anchored in a price-sensitive Beverage niche where modest price moves can drag annual velocity, and where recapturing share likely depends more on mix tactics within Beverage and targeted regional execution than on further price action.
Competitive Landscape
Lagunitas sits at #8 in CA Beverage in June 2026, unchanged YoY from #8 and flat versus March 2026 at #8, while its peak of #7 in September 2025 indicates a 1-rank slide from its best position; by comparison, Almora Farms advanced from #6 to #4 and CANN Social Tonics climbed from #7 to #5 as its sales rose 73.6% YoY, whereas category leaders like St Ides and Uncle Arnie's held #1 and #2 respectively with 16.5% and 28.6% YoY sales growth; the pattern implies Lagunitas’s unchanged #8 rank amid upward moves from adjacent rivals signals share pressure from faster-growing brands and a need to counter momentum concentrated in ranks #4–#5.
Notable Products
HiFi Sessions - Mango Sparkling Water (10mg THC, 12oz, 355ml) delivered the headline move in June 2026 with a 77.2% month-over-month surge to rank 1, while Hi-Fi Sessions - CBD/THC 1:1 Hoppy Balance Infused Sparkling Water (5mg CBD, 5mg THC, 12oz) fell 28.8% to rank 3. In contrast, Hi-Fi Sessions - Hoppy Chill Sparkling Water (10mg THC, 12oz, 355ml) declined 15.4% and slid to rank 2, and the Hoppy Chill 10-Pack dipped 6.0% at rank 4 despite generating $59,404. With all top-10 slots in June 2026 concentrated in Beverage SKUs and two Mango variants showing positive or stable trends (+77.2% for the single-serve, +1.2% for the 4-Pack), the mix points to flavor-led single-serve momentum offsetting pack-size softness in Hoppy formats, implying a tilt toward fruit-forward, on-the-go wins over multi-pack staples.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
