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Sep-2025
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Overview
Market Insights Snapshot
Lagunitas has shown a consistent presence in the California beverage category, maintaining a solid top 10 ranking over the past few months. Specifically, they held the 8th position in June and July 2025, before improving slightly to 7th place in both August and September 2025. This upward movement in the rankings suggests a positive reception and growing consumer interest in their products within the state, despite a slight dip in sales from August to September. Such stability and incremental progress in a competitive market like California highlight Lagunitas's strength in the beverage sector.
However, it is noteworthy that Lagunitas's presence in other states or provinces is not mentioned, which could imply either a strategic focus on the California market or a lack of significant performance elsewhere. The absence of rankings in other regions might be a point of concern or an opportunity for expansion, depending on the brand's broader goals. This regional concentration might reflect a targeted approach to dominate the California market before considering broader geographical expansion. Insight into how Lagunitas plans to leverage its current standing in California could provide clues about its future trajectory and potential for growth in other markets.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Lagunitas has shown a consistent performance, maintaining a steady rank improvement from 8th in June and July 2025 to 7th in August and September 2025. This upward trend in ranking is indicative of a positive reception in the market, despite facing strong competition. Notably, Manzanita Naturals consistently holds a higher position, ranking 4th or 5th throughout the same period, suggesting a robust market presence. Meanwhile, Keef Cola and CANN Social Tonics experienced fluctuations, with CANN Social Tonics dropping from 7th to 9th, which could indicate potential opportunities for Lagunitas to capture more market share. The consistent performance of Almora Farms at 6th place highlights the competitive nature of the market, where Lagunitas continues to strive for a higher rank amidst these established brands.
Notable Products
In September 2025, Lagunitas' top-performing product was Hi-Fi Sessions - CBD/THC 1:1 Hoppy Balance Infused Sparkling Water, maintaining its number one rank from August with sales of 3,153 units. HiFi Sessions- Mango Sparkling Water followed closely, holding the second position, a drop from its top rank in August. Hi-Fi Sessions - Hoppy Chill Sparkling Water remained in the third spot, continuing its decline since June. The Hi-Fi Sessions - Hoppy Chill Sparkling Water 10-Pack improved its rank to fourth, up from fifth in previous months. Meanwhile, Hi-Fi Sessions - Cloudberry Sparkling Water dropped to fifth, experiencing a notable decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
