Market Insights Snapshot
In the beverage category, Lagunitas has been performing quite differently across states. In California, the brand has been consistently ranked among the top 5 brands in August, September, and October 2023. However, there was a slight dip in November 2023, where it fell to the 6th position. This could be attributed to a decrease in sales during that month, but it's important to note that they still remain in the top 10. The consistent high ranking indicates a strong presence and customer preference in California.
On the other hand, in Colorado, Lagunitas has been hovering around the 17th and 18th positions from August to November 2023. This is considerably lower than their performance in California. Despite this, they have managed to maintain their position within the top 20 brands, which suggests a stable albeit less dominant market presence. It's interesting to observe the variations in the brand's performance across states and it would be beneficial to delve deeper into the factors contributing to these differences.
In the California Beverage category, Lagunitas has been experiencing some fluctuations in its market position. In August 2023, Lagunitas was the 5th most popular brand, improving to 4th place in September and October. However, by November, it had dropped to 6th place. This indicates a potential decrease in sales, as it was outperformed by brands such as Mary Jones and Pabst Labs, which managed to secure higher ranks. On the other hand, Lagunitas consistently outperformed Keef Cola and Manzanita Naturals despite their steady presence in the top 10. This suggests that while Lagunitas has a strong foothold in the market, it faces stiff competition and must strategize effectively to maintain and improve its position.
In November 2023, the top-performing product from Lagunitas was the Hi-Fi Sessions - Hoppy Chill Sparkling Water (10mg THC, 12oz), maintaining its top rank from previous months with a sale of 3752 units. Following closely in second place was Hi-Fi Sessions - CBD/THC 1:1 Hoppy Balance Infused Sparkling Water (5mg CBD, 5mg THC, 12oz), also retaining its rank from the preceding months. The third position saw a change with Hi-Fi Sessions - CBD/THC 1:1 Cloudberry Infused Sparkling Water (2mg CBD, 2mg THC, 12oz) climbing up a rank. The fourth place was secured by Hi-Fi Sessions - Hoppy Chill Sparkling Water 4-Pack (40mg), which had moved up from its previous fifth position. The fifth rank was taken by Hi-Fi Sessions - Hoppy Chill Sparkling Water 10-Pack (100mg THC, 12oz), dropping two places from its previous third position.