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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Lagunitas is stocked at 68 licensed dispensaries across California, with the deepest coverage in San Francisco, San Diego, Los Angeles, San Jose, and Berkeley. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Lagunitas concentrated 100.0% of sales in Beverage, with category sales down 68.08% year over year and 34.04% month over month, while average price fell 36.95% YoY to $8.33. Within California Beverage, the brand held rank 9, indicating share pressure alongside the dual YoY and MoM contractions. The pattern implies a single-category dependence that amplifies downside volatility when both demand and price compress simultaneously, constraining headroom for mix-led stabilization.
The simultaneous 68.08% YoY sales contraction and 36.95% YoY price decline, paired with a 34.04% MoM drop, suggests Lagunitas is leaning on discounting without offsetting volume elasticity, which is diminishing pricing power and anchoring the rank at 9. With 100.0% of revenue tied to Beverage in California, the lack of diversification limits strategic levers; the implication is that regaining positioning will require either a price architecture reset or targeted subsegment focus within Beverage to arrest sequential declines and defend rank in the near term.
Competitive Landscape
Lagunitas sits at #9 in CA Beverage in October 2026, down 1 position from #8 year over year, and also slipped 1 spot versus its #8 standing three months ago, while remaining 2 ranks below its peak of #7 from September 2025; by contrast, Almora Farms climbed from #6 to #4 and Pabst Labs moved down from #4 to #5 as its sales grew 21.4%, indicating that Lagunitas’s flat-to-slightly-declining rank amid competitors gaining or holding higher positions implies a gradual loss of share of attention unless mix or distribution shifts reverse the rank drift.
Notable Products
Lagunitas is highly concentrated in a narrow lineup in October 2026, with the top 10 items accounting for 99.6% of sales and one new item, Hi-Fi Sessions - Rainbow Sherbet Sparkling Water (10mg THC, 12oz, 355ml), contributing 25.3%. That concentration means most of its sales come from just a handful of waters, so a few SKUs carry the brand.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
