Data Snapshot: Sep 06, 2026
$100K+

Aug-2026

Sales

Decline

Trend

6-Month

16

Product Count

SKUs

$10.17

Avg Price

-42.6%

YoY Sales Change

-20.3%

YoY Price Change

Lagunitas, a popular brewing company with roots in craft beer, has successfully expanded its brand to the arena of cannabis-infused beverages, developed in partnership with cannabis-extract manufacturer CannaCraft. In a bid to capture an ever-growing market, the Sonoma County-based company has introduced Hi-Fi Hops, a perfectly dialed-in blend of THC and CBD that is most ebulliently embodied in an IPA-inspired sparkling water. Despite the challenges of varying legal landscapes, Lagunitas continues to resonate with its audience by replacing alcohol with therapeutic cannabis concentrations, while consistently adhering to its craft brewing philosophy.
Lagunitas

Where to Buy

Lagunitas is stocked at 94 licensed dispensaries across California, with the deepest coverage in Los Angeles, San Diego, San Francisco, San Jose, and Santa Rosa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/3309.json?v=20260905
Lagunitas Sales

Market Insights Snapshot

Lagunitas Historical Sales by Category

Lagunitas is fully concentrated in Beverage at 100.0% share, with August 2026 year-over-year sales down 42.6% and month-over-month down 15.6%, while the average price sits at $10.17 with a 20.3% YoY decline and a category-level MoM contraction of 15.6%. The rank position in Beverage in California is 9, contrasting with a 270.6% 24‑month sales increase and a concurrent 42.6% YoY drop, implying a pullback after prior expansion. The pattern points to a single-category footprint that magnifies volatility: a double-digit price compression of 20.3% alongside a 15.6% MoM sales decline suggests short-term demand elasticity outweighing mix defenses.

Positioning-wise, a 100.0% reliance on Beverage combined with a rank of 9 in California indicates mid-pack visibility that is sensitive to pricing moves of 20.3% YoY and volume erosion of 42.6% YoY. The 270.6% 24‑month surge juxtaposed with a 15.6% August 2026 MoM decline signals that recent share is vulnerable without diversification or price architecture recalibration. The implication is that Lagunitas must treat Beverage as both core and risk factor: with a 9th-place anchor and double-digit contractions on both YoY (42.6%) and MoM (15.6%), the brand’s near-term leverage comes from stabilizing price-pack tiers rather than relying on category breadth.

Aug-2026 Rank
Beverage
9
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
100.0%
$10.17
-42.6%
-15.6%
Lagunitas

Competitive Landscape

Lagunitas sits at rank #9 in CA Beverage for August 2026, down 2 positions year over year from #7, and off 1 spot from May 2026 when it was #8; the brand’s peak rank was #7 in September 2025, indicating a 2-rank slide from peak to current. Meanwhile, St Ides held steady at #1 with a 0-rank YoY change and posted 11.9% YoY sales growth, while CANN Social Tonics climbed from #9 to #5 alongside a 286.0% YoY sales increase, and Almora Farms improved from #6 to #4 with 50.4% YoY growth; in contrast, Lagunitas’ position drift from #8 three months ago to #9 now, and from #7 a year ago to #9, points to share being ceded to faster-advancing rivals. The pattern implies Lagunitas is being displaced in the middle tier by competitors converting outsized double- and triple-digit growth into rank gains, so without a reversal in momentum the brand’s trajectory risks further rank erosion.

Lagunitas market ranking for CA Beverage

Lagunitas

Notable Products

Hi-Fi Sessions - Hoppy Chill Sparkling Water (10mg THC, 12oz, 355ml) posted the steepest August 2026 drop at -39.0% MoM while falling to rank 3, and Hi-Fi Sessions - Hoppy Chill Sparkling Water 4-Pack (40mg, 12oz, 355ml) plunged -45.4% MoM at rank 7. In contrast, Hi-Fi Sessions - Rainbow Sherbet Sparkling Water (10mg THC, 12oz, 355ml) gained +53.5% MoM to rank 2, and HiFi Sessions - Mango Sparkling Water (10mg THC, 12oz, 355ml) rose +37.7% MoM to rank 1 with $32,226 in sales. With eight of the top ten in Beverage and single-serve 10mg cans holding ranks 1–4, the pattern implies a pivot toward flavor-led single-serves over multipack and Hoppy profiles for near-term mix and pricing power.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
HiFi Sessions - Mango Sparkling Water (10mg THC, 12oz, 355ml)
Beverage
1
2
1
1
1
+37.7%
Hi-Fi Sessions - Rainbow Sherbet Sparkling Water (10mg THC, 12oz, 355ml)
Beverage
>10
>10
4
4
2
+53.5%
Hi-Fi Sessions - Hoppy Chill Sparkling Water (10mg THC, 12oz, 355ml)
Beverage
2
1
2
2
3
-39.0%
Hi-Fi Sessions - Cloudberry Sparkling Water (10mg THC, 12oz, 355ml)
Beverage
5
4
5
3
4
-17.6%
HiFi Sessions - Mango Sparkling Water 4-Pack (40mg, 12oz, 355ml)
Beverage
8
7
9
8
5
+8.6%
Hi-Fi Sessions - Hoppy Chill Sparkling Water 10-Pack (100mg THC, 12oz, 355ml)
Beverage
4
3
6
6
6
-20.7%
Hi-Fi Sessions - Hoppy Chill Sparkling Water 4-Pack (40mg, 12oz, 355ml)
Beverage
6
6
7
5
7
-45.4%
Hi-Fi Sessions - CBD/THC 1:1 Cloudberry Infused Sparkling Water (2mg CBD, 2mg THC, 12oz)
Beverage
9
8
>10
9
8
+5.1%
HiFi Sessions - Rainbow Sherbet Sparkling Water 4-Pack (40mg THC, 48oz, 1420ml)
Beverage
>10
>10
>10
10
9
-31.2%
Hi-Fi Sessions - Hoppy Chill Beer 10-Pack (100mg THC, 120 fl oz)
Beverage
>10
>10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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