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Aug-2025
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Overview
Market Insights Snapshot
Lagunitas has demonstrated a consistent presence in the California beverage category, maintaining a stable rank at position 8 from May through July 2025, before slightly improving to rank 7 in August 2025. This upward movement in August suggests a positive momentum in the highly competitive California market. The steady increase in sales figures over these months highlights Lagunitas' ability to maintain consumer interest and potentially expand its market share within the state. Such performance indicates a robust brand presence, though it is important to consider that Lagunitas did not appear in the top 30 rankings in other states or provinces, leaving room for growth and expansion beyond California.
The absence of Lagunitas from the top 30 rankings in other states and provinces could be seen as a missed opportunity or a strategic focus on the California market. While the brand's performance in California is commendable, this lack of presence elsewhere suggests that Lagunitas may benefit from exploring new markets or enhancing its strategies in other regions. This could involve tailoring products to meet local tastes or increasing distribution efforts. The brand's ability to rise in the rankings within California indicates potential for success should it choose to expand its footprint beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Lagunitas has shown a promising upward trend in its ranking and sales performance from May to August 2025. Initially ranked 8th in May, Lagunitas improved its position to 7th by August, indicating a positive trajectory in consumer preference. This advancement is particularly notable when compared to CANN Social Tonics, which experienced a decline from 7th to 9th place over the same period. Meanwhile, Keef Cola maintained a stable position around the 9th rank, and Manzanita Naturals consistently held a strong position in the top 5, although with a slight drop in sales. Lagunitas' ability to climb the ranks amidst these competitors highlights its growing appeal and market presence, suggesting a strategic opportunity for further expansion and consumer engagement in California's dynamic beverage category.
Notable Products
In August 2025, the top product for Lagunitas was HiFi Sessions Mango Sparkling Water (10mg THC, 12oz), maintaining its first-place ranking from July and achieving sales of 3,972 units. The CBD/THC 1:1 Hoppy Balance Infused Sparkling Water climbed to second place with a notable increase in sales from previous months. Hi-Fi Sessions Hoppy Chill Sparkling Water saw a decline from its top position earlier in the year, settling at third place. Cloudberry Sparkling Water and Hoppy Chill Sparkling Water 10-Pack held steady at fourth and fifth positions, respectively, with consistent sales figures. Overall, the rankings indicate a strong preference for the Mango Sparkling Water variant, with shifts in consumer interest affecting other products within the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
