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Jul-2025
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Overview
Market Insights Snapshot
Lagunitas has demonstrated consistent performance in the Beverage category within the state of California. Over the months from April to July 2025, the brand maintained a steady rank of 8th place, indicating a solid foothold in the competitive market. This stability is further highlighted by the gradual increase in sales figures, which saw a rise from $158,966 in April to $186,035 by July. Such consistent ranking and sales growth suggest a strong brand presence and consumer loyalty in California's beverage sector.
Interestingly, Lagunitas did not appear in the top 30 brands in any other state or province for the Beverage category during the same period. This absence could be seen as a missed opportunity for expansion or a strategic focus on maintaining and strengthening their position within California. While the brand's performance in California is commendable, their limited presence elsewhere might suggest areas for potential growth and diversification in other markets. Understanding the factors behind their concentrated success in California could provide insights into how Lagunitas might replicate such success in other regions.
Competitive Landscape
In the competitive landscape of the California beverage category, Lagunitas has consistently maintained its position at rank 8 from April to July 2025, showcasing stability amidst a dynamic market. Notably, CANN Social Tonics experienced a drop from rank 5 in April to rank 7 by May, where it remained through July, indicating a potential decline in consumer preference or market share. Meanwhile, Almora Farms improved its rank from 7 in April to 6 in May and held steady, suggesting a strengthening brand presence. Despite these shifts, Lagunitas' sales have shown a positive trend, with July sales figures surpassing those in April, reflecting a robust demand for its offerings. In contrast, Keef Cola maintained a stable rank at 9, but its sales saw a gradual decline from April to July, potentially indicating challenges in maintaining consumer interest. Overall, Lagunitas' consistent rank and increasing sales highlight its resilience and appeal in the competitive California beverage market.
Notable Products
In July 2025, Lagunitas' HiFi Sessions Mango Sparkling Water (10mg THC, 12oz) emerged as the top-performing product, climbing from consistent second-place finishes in previous months to first place with sales of 3,611 units. The CBD/THC 1:1 Hoppy Balance Infused Sparkling Water (5mg CBD, 5mg THC, 12oz) moved up to second place, showing an upward trend from the third position in prior months. Hi-Fi Sessions Hoppy Chill Sparkling Water (10mg THC, 12oz), previously holding the top spot, slipped to third place. The Cloudberry Sparkling Water maintained its fourth position, while the Hoppy Chill Sparkling Water 10-Pack (100mg THC, 12oz) remained in fifth place, showing a slight increase in sales. Overall, the rankings reflect dynamic shifts in consumer preferences within the beverage category for Lagunitas.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
