Lagunitas

Data Snapshot: Jun 11, 2024
Lagunitas Cannabis Brand Logo
$100K+

May-2024

Sales

Neutral

Trend

6-Month

16

Product Count

SKUs

Lagunitas

Overview

Lagunitas, a popular brewing company with roots in craft beer, has successfully expanded its brand to the arena of cannabis-infused beverages, developed in partnership with cannabis-extract manufacturer CannaCraft. In a bid to capture an ever-growing market, the Sonoma County-based company has introduced Hi-Fi Hops, a perfectly dialed-in blend of THC and CBD that is most ebulliently embodied in an IPA-inspired sparkling water. Despite the challenges of varying legal landscapes, Lagunitas continues to resonate with its audience by replacing alcohol with therapeutic cannabis concentrations, while consistently adhering to its craft brewing philosophy.
Markets

Lagunitas Locations

Product Trends

Lagunitas Categories

Lagunitas Sales

Market Insights Snapshot

Lagunitas Historical Sales by Category

Lagunitas has shown a steady performance in the Beverage category, particularly in California. Over the past months, the brand has maintained a consistent presence within the top 10, shifting slightly from a rank of 7 in February and March to 6 in April, before settling back to 7 in May. This consistent ranking indicates a stable market position within the state. Notably, there was a significant increase in sales from February to April, peaking at over 239,000 units, before a slight dip in May. This upward trend in sales highlights the brand’s growing popularity and consumer demand in California.

However, it is important to note that Lagunitas did not make it into the top 30 brands in other states or provinces for the Beverage category during this period. This absence could be seen as a potential area for growth or a point of concern depending on the brand's market strategy. The focus on California suggests a strong regional presence but also points to opportunities for expansion into other markets. By understanding these dynamics, stakeholders can better strategize for future growth and market penetration.

May-2024 Rank
Beverage
7
Lagunitas

Competitive Landscape

In the competitive landscape of cannabis beverages in California, Lagunitas has shown consistent performance but faces stiff competition from several notable brands. Over the past four months, Lagunitas has maintained a rank between 6th and 7th place, indicating a stable yet competitive position. In comparison, Manzanita Naturals has consistently ranked higher, fluctuating between 4th and 6th place, which suggests a strong market presence and potential customer preference. Meanwhile, Canna-Lean has shown dynamic movement, peaking at 5th place in May 2024, which could be attributed to effective marketing strategies or new product launches. Additionally, Not Your Father's Root Beer and Almora Farms have also been climbing the ranks, posing a growing threat to Lagunitas' market share. These trends highlight the need for Lagunitas to innovate and possibly re-strategize to maintain and improve its competitive edge in the California cannabis beverage market.

Lagunitas market ranking for CA Beverage

Lagunitas

Notable Products

In May-2024, the top-performing product for Lagunitas was Hi-Fi Sessions - Hoppy Chill Sparkling Water (10mg THC, 12oz), maintaining its first-place ranking from previous months with a notable sales figure of 4415 units. HiFi Sessions - Mango Sparkling Water (10mg) climbed to the second position, improving from its third-place rank in April-2024. Hi-Fi Sessions - CBD/THC 1:1 Cloudberry Infused Sparkling Water (2mg CBD, 2mg THC, 12oz) secured the third spot, up from fourth in April-2024. Hi-Fi Sessions - CBD/THC 1:1 Hoppy Balance Infused Sparkling Water (5mg CBD, 5mg THC, 12oz) ranked fourth, re-entering the top five after being unranked in April. Hi-Fi Sessions - Hoppy Chill Sparkling Water 10-Pack (100mg THC, 12oz) dropped to fifth place after peaking at second in April-2024.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Hi-Fi Sessions - Hoppy Chill Sparkling Water (10mg THC, 12oz)
Beverage
1
1
1
1
HiFi Sessions- Mango Sparkling Water (10mg)
Beverage
>5
>5
3
2
Hi-Fi Sessions - CBD/THC 1:1 Cloudberry Infused Sparkling Water (2mg CBD, 2mg THC, 12oz)
Beverage
3
2
4
3
Hi-Fi Sessions - CBD/THC 1:1 Hoppy Balance Infused Sparkling Water (5mg CBD, 5mg THC, 12oz)
Beverage
2
3
>5
4
Hi-Fi Sessions - Hoppy Chill Sparkling Water 10-Pack (100mg THC, 12oz)
Beverage
4
4
2
5
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