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Nov-2025
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Overview
Market Insights Snapshot
Lagunitas has shown consistent performance in the Beverage category within the state of California. Over the past few months, the brand has maintained a strong presence, ranking 7th in both August and September, and slightly dropping to 8th in October and November. This minor dip in ranking is accompanied by a noticeable decrease in sales, from $246,429 in August to $173,158 in November. Despite the decline, Lagunitas remains a key player in the top 10, suggesting a solid consumer base and brand recognition in the Californian market.
Interestingly, Lagunitas has not appeared in the top 30 brands in any other states or provinces across different categories during this period. This absence in other markets could be seen as a missed opportunity for expansion or as a strategic focus on strengthening their position in California. The brand's consistent performance in California's Beverage category highlights a potential area for growth and deeper market penetration, while the lack of presence elsewhere might suggest room for exploration in new territories to diversify their market footprint.
Competitive Landscape
In the competitive California beverage category, Lagunitas has experienced some fluctuations in its market position over recent months. From August to November 2025, Lagunitas maintained a relatively stable rank, moving from 7th to 8th place, indicating a slight decline in its competitive standing. Notably, Manzanita Naturals consistently outperformed Lagunitas, holding a higher rank throughout this period, although its rank dropped from 4th to 6th in November. Meanwhile, CANN Social Tonics showed a significant upward trend, surpassing Lagunitas by moving from 9th to 7th place, driven by a substantial increase in sales. Keef Cola maintained a stable position just below Lagunitas, while Lime fluctuated but remained outside the top 10 for most of the period. These dynamics suggest that while Lagunitas remains a strong contender, it faces increasing competition from brands like CANN Social Tonics, which are gaining traction in the market.
Notable Products
In November 2025, Lagunitas' top-performing product was Hi-Fi Sessions - Hoppy Chill Sparkling Water (10mg THC, 12oz) which climbed to the first position with sales of 3019 units. The Hi-Fi Sessions - CBD/THC 1:1 Hoppy Balance Infused Sparkling Water (5mg CBD, 5mg THC, 12oz) maintained a strong presence, holding steady at the second rank. HiFi Sessions- Mango Sparkling Water (10mg THC, 12oz) saw a decline, dropping from the top spot in October to third place in November. Hi-Fi Sessions - Cloudberry Sparkling Water (10mg THC, 12oz, 355ml) remained consistent, staying in fourth position. Notably, the Hi-Fi Sessions - Hoppy Chill Sparkling Water 4-Pack (40mg) entered the rankings at fifth place, indicating a growing interest in multi-pack options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
