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Oct-2025
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Overview
Market Insights Snapshot
Lagunitas has shown a consistent presence in the California beverage market, maintaining a steady position within the top 10 brands. Over the past few months, their rankings have fluctuated slightly, moving from 8th to 7th place in August and September, before returning to 8th in October. This stability in ranking suggests a solid foothold in the competitive California market, despite a noticeable decline in sales from August to October. It's important to note that while their sales peaked in August, the subsequent months saw a decrease, indicating potential challenges or seasonal trends affecting consumer preferences.
Interestingly, Lagunitas does not appear in the top 30 rankings for any other states or provinces, which could be seen as a limitation in their market reach or a strategic focus on the California market. This absence in other regions might suggest opportunities for expansion or a need to reassess their market strategies outside of California. The brand's performance in California's beverage category highlights its local strength, but the lack of presence elsewhere could be a double-edged sword, reflecting both a strong regional brand identity and potential untapped markets. The dynamics of the California beverage market, where Lagunitas remains a key player, could provide insights into consumer preferences and competitive strategies that might inform their approach in other regions.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Lagunitas has experienced notable shifts in its ranking and sales performance from July to October 2025. Lagunitas maintained a steady position, ranking 8th in July and October, with a brief improvement to 7th place in August and September. Despite this fluctuation, its sales showed a downward trend, peaking in August before declining in subsequent months. In contrast, CANN Social Tonics displayed a more volatile ranking, dropping to 9th place in August and September but recovering to 7th in October, with a significant sales rebound. Meanwhile, Almora Farms consistently held the 6th rank, indicating stable performance, although its sales also varied. Keef Cola remained close behind Lagunitas, ranking 9th in July and October, suggesting a competitive pressure on Lagunitas to maintain its market position. These dynamics highlight the competitive pressures Lagunitas faces, particularly from brands like CANN Social Tonics and Almora Farms, which have shown resilience and adaptability in the market.
Notable Products
In October 2025, the top-performing product from Lagunitas was HiFi Sessions- Mango Sparkling Water (10mg THC, 12oz) in the Beverage category, maintaining its rank as number one from previous months, despite a slight decrease in sales to 2978 units. The CBD/THC 1:1 Hoppy Balance Infused Sparkling Water (5mg CBD, 5mg THC, 12oz) held the second position, experiencing a drop from its top spot in September, with sales at 2781 units. The Hoppy Chill Sparkling Water (10mg THC, 12oz) consistently ranked third across the months, showing a recovery in sales to 2313 units in October. The Hoppy Chill Sparkling Water 10-Pack (100mg THC, 12oz) improved its ranking from fifth in July and August to fourth in October, although sales slightly decreased to 1765 units. Lastly, Cloudberry Sparkling Water (10mg THC, 12oz, 355ml) remained in the fifth position, with a minor increase in sales to 1419 units compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
